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Community Development and Safety Committee ATTACHMENT A: REGIONAL EVENT FUND APPLICATION SUMMARIES 2019/2020 ROUND 1 Detail from funding applications in this schedule has been presented as received. APPLICATION ORGANISER EVENT NAME REF20-100002 Orewa Beach Carnival OrewaBeachCarnival REF20-100003 Show Jumping Waitemata Show Jumping Waitemata World Cup Festival REF20-100004 North Harbour Hockey Chica Gilmer Trophy Tier 3 Girls Tournament REF20-100005 Auckland Highland Games Assoc. Inc. The Auckland Highland Games and Gathering REF20-100010 NZ Ukulele Trust The New Zealand Ukulele Festival REF20-100011 Te Whānau O Waipareira Waitangi @ Waititi 2020 REF20-100012 The Korean Society of Auckland Inc. 2020 Korean Day REF20-100014 Crackerjack Promotions Auckland International Buskers Festival REF20-100015 The Preparatory Committee of New New Zealand Taiwan Day 2019 Zealand Taiwan Day Trust REF20-100020 Total Sport Ltd The Coastal Challenge - coastal adventure run/walk REF20-100021 The Farmers Santa Parade The Farmers Santa Parade REF20-100022 Swimming New Zealand New Zealand Short Course Championships REF20-100023 Eventing Auckland Puhinui International Horse Trials REF20-100024 New Zealand Dance Festival Trust Tempo Dance Festival 2019 REF20-100025 Quantum Events King of the Bays REF20-100027 YMCA of Auckland Inc Walk The Line 2020 REF20-100029 Auckland Anniversary Regatta Inc Auckland Anniversary Day Regatta REF20-100030 NZMA Islam Awareness week REF20-100031 Domain Concerts Trust Coca Cola Christmas in the Park REF20-100032 Auckland Pride Festival Incorporated Auckland Pride Festival REF20-100035 Hibiscus Rodders Rodders Beach Festival REF20-100036 Athletics New Zealand 2020 Sir Graeme Douglas International Track Challenge REF20-100038 N Z Federation of Multicultural Councils New Zealand Community Football Cup (NZCFC) 2019 REF20-100039 Total Sport Ltd The Partners Life DUAL REF20-100040 New Zealand AIDS Foundation Ending HIV Big Gay Out 2020 REF20-100041 Te Tohu Taakaro o Aotearoa Charitable 2019 Aotearoa Maori Sports Awards Trust REF20-100042 Mahurangi Action Incorporated Mahurangi Regatta REF20-100044 Japanese Society of Auckland Inc. Japan Day REF20-100045 Aorere College Te Ahurea Tino Rangatiratanga Kapahaka Secondary Competition 2020 REF20-100002 Project Title OrewaBeachCarnival Applicant Orewa Beach Carnival Website http://www.OrewaBeachCarnival.co.nz Proposed venue/location Orewa Beach Proposed event dates Fri 6th, Sat 7th, Sun 8th March 2020 Proposed event times 09:00 to 20:00 hours Estimated no. of participants 500 Estimated total audience 50000 Target audience Families Project cost GST inclusive? Yes Total estimated project cost 1,298,393.00 Has event been held before? No Brief Project Description This event is essentially a Tourism Event/Attraction with the primary target audience of families in the market area of the greater Auckland region and beyond. This event is planned to be hosted at Orewa Beach which has a 2.4km shorefront, the length being critical for the content of aviation and watercraft displays. This event is a commitment to develop much needed tourism north of Auckland CBD, into the Rodney district. The core feature of this event is based upon “Air Racing” which is hugely popular overseas. It should be noted that statically, aviation events generate the largest crowds worldwide, for ANY event (after soccer).We have added other exciting elements to the core component to include Power Boat Racing, BloKart Racing and the like. This kind of shorefront “Air Show” has been hosted in Chicago lakefront, draws 2 million attendees annually and has done so for the past 60 years! Prior event dates, attendance numbers and key outcome Dates and description of any prior Auckland Council Group support Total Amount Requested 1,298,393.00 Ways in which event supports Regional Event Key Priorities OBC - Regional Event Key Priorities Community Development This event is simply about tourism and tourism means business opportunities, which in turn means employment … pure and simple! Some 50 years ago, Queenstown had ONE single story hotel (Old Joe “O’Connells Hotel”). Just look at Queenstown now! And the formula to this “community development” has been hosting events (winter skiing and summer golf/adventures) and many, many others ….and this is tourism! This “Air Racing” event series, can be just one of a number of events that can be hosted in this region thereby perhaps emulating in some (smaller) way the community development that Queenstown now enjoys. Regional Identity This “Air Racing” event will dramatically highlight Orewa Beach (and thus the Hibiscus Coastline) and it will become as synonymous as Pukekohe Park has become with car racing, Cardrona is with skiing, and Queenstown is with adventure! Showcase Coastline There are TWELVE beaches within the immediate Hibiscus Coastline, NINE of which are directly adjacent on the north/eastern favoured shoreline. Each has their own distinction with Orewa Beach perhaps being the most notable. The cluster of these beaches is perhaps a marked difference from the inner city beaches and therefore offers a real opportunity. Property development particularly on the Coromandel Peninsular has drawn substantial visitor numbers away from Orewa Beach. This has only been exemplified with even more property development north at Omaha, Matakana and the overall Mahurangi area. Whilst new motorways, both north and south has only accelerated this change in visitor demographics they should also be viewed as an enhancement for access to the Hibiscus Coastline. It should be remembered that many, many of the newest population increase into Auckland will perhaps have never ventured to this coastline area …. yet! And so this event, which has proven huge popularity in similar locations overseas, will be an incredible draw card and offer the opportunity to showcase this coastline! Region-Wide Impact The “Region-Wide-Impact” can perhaps be readily drawn from our overall business and social model: (a) The event is located at perhaps one of the largest and most beautiful beaches in the Greater Auckland Region. (b) The event comprises of a wide variety of entertainment. (c) The entertainment is expressly orientated toward families who make up the bulk of the population base in the Region. (d) The whole marketing strategy of this event, is really zeroed in on the Region (e) As time progresses and the continued success of the “Air Races at Orewa Beach” event evolves people from around the entire country will attend. Ref: 100,000 people migrate to Wanaka Air Show from all over New Zealand! And so the impact on tourism, particularly accommodation (Bed Nights) in the region (from Rodney/Orewa to the Auckland/CBD) will increase. REF20-100003 Project Title Show Jumping Waitemata World Cup Festival Applicant Show Jumping Waitemata Website http://www.sjwaitemata.co.nz Proposed venue/location Woodhill Sands Proposed event dates 10th-12th January Proposed event times 8am - 5pm Estimated no. of participants 700 Estimated total audience 10000 Target audience Families, groups, those who are wanting a day out, Local community Project cost GST inclusive? Yes Total estimated project cost 140,900.00 Has event been held before? Yes Brief Project Description This event is hosting one of New Zealand's most prestigious premier Equestrian Show Jumping Events which includes the Federation Equestrian International (FEI) World Cup Final. The new year Show Jumping Festival includes the final of the FEI World Cup Jumping New Zealand series. This event is premier ranked and attracts in access over 650 horse and rider combinations from all around New Zealand (North and South Island) and includes competitors from the Pacific Islands and Australia. The event incorporates national show jumping series that target different age and ability groups within riders, and therefore is accessible at any age or level. Show jumping is a unique sport in that it invites individuals of any age, gender and class to compete against each other on a fair playing field. It is a very family oriented sport and each rider comes with a support team averaging four other individuals. This event offers something for all ages and includes four rings of competition including classes catering to grass roots riders right through to world class professional competitors. The event last year included 3800 public spectators coming to watch the event, and therefore this event includes large amounts of entertainment and thrilling viewing for spectators. Television coverage is a big part of the event, and this was exceptionally well received last year. Two broadcast television shows on SKY channel Country TV will be part of this year's show, as is planned live stream coverage. Country TV has over 45,000 subscribed households with an estimated viewership of over 135,000 people, and their Equestrian Performance Tuesday theme night is the most popular night of the week. Prior event dates, attendance numbers and key outcome The event runs from the 11th- 13th of January at Woodhill Sands in Waimauku. There are over 650 horse and rider combinations competing at this event and over 5000 members of the public attend. This event was held in January last year and was hugely successful. As a result, Show Jumping Waitemata has won Top Show in New Zealand for three years in a row and we believe this is helping to raise to the bar of show jumping competitions in New Zealand. There were over 650 horse and rider combinations competing right through from grass roots competitors through to professional world class riders. This event was a huge draw card for the public and attracted 3800 spectators during the World Cup and Pony Grand Prix classes alone. We had huge amounts of positive feedback from the public, many of those who had never seen this level of equestrian competition before, and those without an equestrian background. Dates and description of any prior Auckland Council Group support We were very lucky to receive funding from the Regional Event Fund for the last couple of events which was a huge contribution to the success of our event.
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