Autoshow Extra Vancouver Convention Centre B:21” S:20” T:21” March 25 30, 2014
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B:9” T:9” S:8.5” AUTOSAUHTOSOHWOW VISIT THE EXTRA VA NCOU V ER INTERNATIONAL AUTOSHOW EXTRA VANCOUVER CONVENTION CENTRE B:21” S:20” T:21” MARCH 2530, 2014 PAD_148020_Van_Cover.indd 1 2/28/14 4:20 PM PRODUCTION NOTES APPROVALS BY DATE FINALS TO PRODUCTION Studio Client: CHRYSLER CANADA Art Director: DAVID NIEMELA Project: PACIFIC AUTOSHOW FSI Copywriter: NONE Type Mgr. Docket: PAD 14 8020 Print Mgr: C. RUDY/T. METCALFE Client Code: NONE Client Serv: T. HURST/A. MCEACHERN Proofreader Built At: 100% Output At: 100% Colour: 4C Print Mgr. Scale: 1” = 1” Fonts: MINION PRO, MYRIAD PRO, TT SLUG OTF Title: AUTOSHOW EXTRA V.O.: 9” X 21” Trim: 9” X 21” Art Director Pubs: Safety: 8.5” X 20” Bleed: NONE Copywriter Date: 2-14-2014 10:43 AM Creative Dir. Region/Layer Code: Artist: OPTIC PREPRESS Typesetting: Optic Nerve AD NUMBER/COMPONENT: LASER% Acct. Mgmt. This advertisement prepared by PUBLICIS NONE Client PAD_148020_VAN_COVER REVs PDF CYAN, MAGENTA, YELLOW, BLACK DUE DATE: FEB 27 0 3 t:1.3125” s:0.8125” On the move Refined, rugged, ready Chrysler is B.C’s number one-selling automaker Jeep Wrangler’s 2014 model year puts the “special” back in “special editon” he history of Chrysler reaches back 88 years in Canada. And, as it over last year and the Ram Pickup which saw record January sales. ome 300,000 driving enthusiasts flocked Based on the ever-popular Rubicon model, The Willys Wheeler, which is available Tenters 2014, the company has a great view of the future. “Chrysler Group has brought a steady flow of new and award- Sto the Chrysler display at the recent 2014 the X edition makes it a breeze to negotiate in any of the above-listed exterior colours, “As we enter the 2014 model year, Chrysler Canada remains winning products to market in recent years. Each of these new Canadian International Auto Show to view any obstacle. The Polar Edition Wrangler is features a Gloss Black grille with black as committed as ever to delivering the kind of automobiles that products boasts improved fuel efficiency, provides great value and the award-winning Ram 1500 EcoDiesel, the based on the Wrangler Sahara model and Jeep badge and Gloss Black front and rear ADVENTURE. A LIFE OF FOR VEHICLES TOP Canadians value, as well as being a positive force in sustaining the offers a range of options that meet consumers’ needs,” said Dave new Jeep Cherokee and the all-new 2015 features a new front grille with Black accents, bumper appliqués; historic Satin Black “4 quality of Canadian life,” says Reid Bigland, president and CEO of Buckingham, chief operating officer of Chrysler Canada. “2014 is Chrysler 200. And many of them lingered body-colour hardtop, aggressive 18-inch Wheel Drive” rear tailgate decal and “Willys” Chrysler Canada. “Customer enthusiasm for our varied product shaping up to be a great year for us as we have gained market share for a close-up look at the head-turning 2014 polished Gloss Black alloy wheels and Polar hood decals; and high-gloss black 17-inch lineup is reflected in our results in the marketplace.” and will achieve our highest annual sales in over a decade.” Jeep Wrangler Willys Wheeler edition, which White interior finishes. The standard Trac-Lok aluminum wheels. January sales led Chrysler to its 50th consecutive month of year- B.C. automobile customers seem to agree, making Chrysler made its Canadian debut. limited-slip rear differential with available The Polar Edition offers the choice of over-year sales growth (four years) — the longest sales streak in the and its full range of products the #1-selliing retail automaker in Aimed squarely at Jeep purists — after electronic locker make the this Wrangler Hydro Blue, Bright White and Billet Silver company’s history. January 2014 sales were 17,696, compared with the province. all, the iconic Wrangler is among the world’s equipped to handle the most extreme routes colours. It comes standard with Polar Edition 17,013 vehicles sold in January 2013 — an increase of 4 per cent. Indeed, Chrysler continues to be on the move and moving most capable and recognized vehicles — the rock rails, black fuel Among the highlights are the Dodge Grand Caravan, up 9 per cent forward. Willys Wheeler’s design invokes the brand’s filler door and Jeep 2014 Jeep Wrangler rugged military roots. Wrangler’s DNA comes Polar badging. from World War II Willys MB and civilian Included among Jeeps, hence with defining features such as notable new features separate body and frame, front and rear rigid for the 2014 Wrangler live axles, fold-flat windshield and, of course, is a Trail Rated Kit with the ability to be driven without doors. two D-Rings, a tow The thrill of the Jeep Based on the Wrangler Sport model, the strap and gloves — Willys Wheeler features a Dana 44 rear axle and an elegantly smart The 2014 Jeep Cherokee blazes a new trail and is a mid-size SUV that with Trac-Lok® limited-slip rear differential Jeep-branded bag to and 3.73 gears, BFGoodrich KM Mud Terrain store these items. stands out in the crowd 17-inch tires and rock rails. Under the hood, all Clear park lamps t’s easy to see why the Automobile Wranglers are powered by the award-winning and turn signal IJournalists Association of Canada (AJAC) 3.6-litre Pentastar™ V6 engine — three-time indicators replace has named the all-new Jeep Cherokee as the winner of the prestigious Ward’s AutoWorld’s the amber units and 2014 Canadian Utility Vehicle of the Year. “Ward’s 10 Best Engines” award — producing Sport models can Combining Jeep capability with a 285 horsepower and 260 lb.-ft. of torque. It’s now be equipped with luxurious interior, benchmark safety features, available with a standard six-speed manual or the new Uconnect™ outstanding fuel economy and the most a five-speed automatic transmission, and can and the most demanding driving conditions 6.5-inch touchscreen radio with hard drive affordable 4x4 in its segment, the new achieve up to 11.2 L/100km. in any weather. storage and Sirius XM radio. Cherokee truly stands apart. As wonderful as the Willys Wheeler is, it’s Wrangler has always been offered in a The always-reliable combination of open- It’s powered by a choice of two new just one of this year’s special-edition variants unique variety of body colours, and the 2014 air freedom, off-road capability and on-road engines. The 2.4-litre, 4-cylinder Tigershark™ on the archetypal Jeep. Also available are model year maintains this standard with fresh refinement has brought Jeep Wrangler’s MultiAir® engine produces 184 horsepower the Jeep Wrangler Rubicon X — new for fervour. New exterior colours include Amp’d, popularity to an all-time high. There’s no and 171 lb.-ft. of torque, while also delivering 2014. Available as a two-door version or as a Anvil, Copperhead, Hydro Blue, Flame Red better model year than 2014 to “wrangle” as low as 6.4 L/100 km (44 mpg) highway four-door Unlimited version, the Rubicon X and Granite Crystal; and still available are your own dream drive — refined, rugged fuel economy. is the most capable Wrangler in the lineup. Billet Silver, Bright White, Black and Dune. and ready. The 3.2-litre Pentastar™ VVT V6 is the first derivative of the celebrated 3.6-litre Pentastar™ VVT V6, which was named one of Ward’s Automotive magazine’s annual list of “Ward’s 10 best engines” for three years running. This new V6 features variable valve Life is grander than ever timing (VVT), produces 271 hp and 239 lb.-ft. of torque, and delivers best-in-class towing of Jeep Grand Cherokee, the most awarded SUV ever 2,041 kg (4,500 lb.). 2014 Jeep Cherokee The Jeep Cherokee is also the first mid-size he 2014 Jeep Grand Cherokee combines and delivers a best-in-class towing capacity auto, snow and rock. SUV to feature rear-axle disconnect, which Tlegendary Jeep capability with best- of 2,812 kg (6,200 lb.). The 5.7-litre HEMI That ruggedness is accompanied by a seamlessly switches between two- and four- vehicle performance and safety for specific as the Jeep Cargo Management System and in-class fuel economy, advanced user- V8 packs 360 horsepower and 390 lb.-ft. of range of more than 60 advanced safety and wheel drive for full-time torque management driving conditions. 60/40 split second-row seats, provide ample friendly technology and benchmark on-road torque with a best-in-class towing capacity security features, which ranks the Grand s refinement and safety features. Already of 3,265 kg (7,200 lb.). Newly available is Cherokee as highest in its class. New safety t :21” and does not require input from the driver. That ruggedness is accompanied by a configuration options for passengers and :20” Further helping to redefine the mid-size range of safety features, including 10 standard cargo. the most awarded SUV ever, expect the a 3.0-litre EcoDiesel V6 engine, producing features include Forward Collision Warning SUV, both engines are mated to a nine- airbags and the new available ParkSense The driver can also make use of the new Grand Cherokee to drive you to 240 horsepower and a massive 420 lb.-ft. of Plus with Crash Mitigation and Selec-Speed speed automatic transmission — the first Parallel/Perpendicular Park Assist System. available Uconnect™ multimedia system unprecedented heights. torque, delivering clean-diesel technology Control, assisting drivers on steep grades.