View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Scholarship@Western Western University Scholarship@Western Electronic Thesis and Dissertation Repository 8-19-2015 12:00 AM The Rise of Marvel and DC's Transmedia Superheroes: Comic Book Adaptations, Fanboy Auteurs, and Guiding Fan Reception Alex Brundige The University of Western Ontario Supervisor Dr. Michael Raine The University of Western Ontario Graduate Program in Film Studies A thesis submitted in partial fulfillment of the equirr ements for the degree in Master of Arts © Alex Brundige 2015 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Film and Media Studies Commons Recommended Citation Brundige, Alex, "The Rise of Marvel and DC's Transmedia Superheroes: Comic Book Adaptations, Fanboy Auteurs, and Guiding Fan Reception" (2015). Electronic Thesis and Dissertation Repository. 3104. https://ir.lib.uwo.ca/etd/3104 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact
[email protected]. THE RISE OF MARVEL AND DC'S TRANSMEDIA SUPERHEROES: COMIC BOOK ADAPTATIONS, FANBOY AUTEURS, AND GUIDING FAN RECEPTION MONOGRAPH by Alex Brundige Graduate Program in Film Studies A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts The School of Graduate and Postdoctoral Studies The University of Western Ontario London, Ontario, Canada © Alex Brundige 2015 Abstract This thesis highlights the industrial strategy of Marvel Studios and DC Entertainment in adapting their comic book properties to the screen, engaging in an analysis of how these studios appeal to a mainstream audience by harnessing the enthusiasm of comic book fans.