CORPORATE ll·CElxiEMALAHlAOCTOBER 5, 2020 S1 COVER STORY
normal as the has changed cnstlcaly. Meanwhle, the htensltled US-chinatrade war and the great demupllngbetween the two superpowershave madethe business environmenteven more complex.It Is llke sallng In rough seas on a stormy night. Last month, The Edge took a b1p up north In search of bright spots In the current trying Umes. We met with the captains of the electrlcal and electronics(E&E) and the medical devices Industries. The picture they presented Is not all that gloomy. The Movement Control Order, It seems. Is just a
hiccup. In fact. these companies (0 are benefitingfrom trade diversion � and are hiring Instead of firing, and .J,.... (0 expanding, not downsizing, llke s: many others have been forced to do. BY LIEW IIA TENG 2019 demand by end-use & The mature ecosystem that has "'CT been developed since the 1970s has s its name implies, a semicon (0 attractedan Increasing number of ductor chip is made of a mate O> CT multlnaUonal corporaUons to set up rial that conducts current, but g_ their regional producUon bases In not completely.The conductivity "' Communication Computer Consumer AutomotiveB Industrial Government� Penang. of a semiconductor lies some □ ------We travelled to Bayan Lepas where between that of an insu ------::\' -10.5 -18.7 -5.2 -6.9 -13.0 13.0 " and the Batu Kawan Industrial Park, lator, which has almost no con 0"' ductivity,and conductor,which has almost ------"' where most of these companies are a - - -'? located, during the fOU'-claytrip. full conductivity. A 136.0 117_3 54.7 50.2 48.9 5.2 '? In the E&E sector,spoke we In the years to come,Malaysian semicon 0 to Vl1roxCorp Bhd founder and ductor and semiconductor-related companies, SEMICONDUCTOI.lh'OlJSn.Y ASSOCIATION � president Chu Jenn Weng, Greatech also known as electricaland electronics(E&E) Fewer semiconductor firms Technology Bhd executive director or technology firms,will have to re-strate Asia projected to capture nearly i and CEO Tan Eng Kee, FoundPac gise carefully amid the intensifiedtech cold manufacturing at leading edge all manufacturing growth � ln2001.ne.Tly30 semiconductorfirmsmanufactu-e-d 2019-2030 IMtanedGobalWafer Capac ty Projection Group Bhd CEO Ong Choon Heng war, which is central to the bigger US-China leadi"lg-edge chips. As timehas progressedand leading-edge l i g and Oppstar TechnologySdn Bhd trade war. semiconductorsh.;n,e become more diffiwltand costty to 83¾ managing director Ng Meng Thal. Llke it or not,semiconductors arenow at the prodx:e. that rumbef has decreased significantly.The rerrniiring dipcomp;:miesrTon1.J/acturingatth c le�g-edge..-efrom lnAsla In the meclcal devices sector, core of the technology cold war,and Malaysian only threecountrie
LIEW JIA TENG Semiconductorvalue chain
lnarl Amertron BY Malaysian Pacific Industries V.S. Industry o understand the role Malaysian Unlsem SKP Resources semiconductor and electrical and Oppstar Technology Globetronics Technology ATAIMS electronics (E&E) firmsplay in the T SilTerra Malaysia KESM Industries K-One Technology semiconductor value chain, one has lnflnecs Systems to understand the manufacturing process (see chart). It all begins with the design of the integrated ELECTRONICS• circuit(IC} -a set of el ectronic circuitsconsisting MANUFACTURING of miniaturised electronic components built into SERVICE (EMS) electricalnetworks. The ICs, also known as chips, are createdon a flat piece of wafer made of pure semiconductor material, normally silicon This process is called wafer fabrication. Subsequently, the chips go through a packaging process and are moulded into the Sub-value chain/ Supportingactivities appropriate design and form. Wafers are cut IntoTo Individual chips and the functional ones are welded onto a printed circuit board. determine whether these packaged semiconductor devices work properly, they Where are are put through testingprocedures, induding PE vision inspection, an electrical functionaltest TE and a burn-in test. Malaysian This is where semiconductor automated test equipment (ATE) comes into the picture. ATE systems are designed to not only reduce players in the the amount of test time needed to verify that a particularsemiconductor device works, but also to prevent defective ones from reaching se111iconductor the end-user. In fact, ATE is needed not just for back-end JF Technology VITrox Corp semiconductor testing. but also for front-end FoundPac Group wafer testing. value chain? Pentamaster Corp Lastly, the final consumer products are Greatech Technology produced by electronics manufacturing service Ml Technovatlon (EMS) providers, which are mostly contract Aemulus Holdings manufacturers. To be more precise, Greatech and computers, mobile phones, art ficial intelligence, i El soft Research For perspective, local semiconductor and Pentamaster are factory automation solution the Internet of Things and the automotive semiconductor-related firms, especiallythe specialists whoseclients Include MN Cs from Industry. MMS Ventures public-listed ones, are mostly involved in the the semiconductor sector. SilTerra Malaysia Sdn Bhd - owned by VisDynamics Holdings mid- to lower-end of the value chain, serving The third group comprises the likes of sovereign wealth fund Khazanah Nasional Bhd foreignsemiconductor manufacturers, brand JF Technology Bhd and FoundPac Group - is one of the few semiconductor wafer pure little owners, IC developers and fabricators. Bhd, which design and manufacture high play foundries in the country. It specialises between transistors on a chip. The smaller the They can be divided into three groups. The performance test sockets as well as other In the productionof semiconductor wafers number, the more cutting-edgethe chips are, and first comprises outsourced semiconductor materials such as stiffeners forOsat th.Jtcan be as as 90 nanometres. The thus more challenging and expensive to develop. assembly and test (Osat) companies such as companies and semiconductor firms. smaller the number of nanometres-a unit of Intel co-founder Gordon Moore predicted lnari AmertronBhd, Malaysian PacificIndustries And then, there are the likes of V.S. Industry measurement that is one-billionth of a metre in the 1960s that ttienumber of transistors Bhd (MPI), Unisem (M) Bhd, Globetronics Bhd, SKP Resources Bhd. ATA IMS Bhd and - the better it is. Huawei's latest smartphone is on a ct-opwould double every year - Moore's Technology Bhd and KESM IndustriesBhd. K-One Technology Bhd, whose businesses using a 5-nanometre chip. Law -but that pace of progress has slowed by Over the past decades. the Malaysian i are similar to that of Taiwanese contract SilTerra was initiated by former prime significantly over tlme, as it has become semiconductorscene has largely been manufacturing giant Hon Hai Precision Industry minister Tun Dr Mahathir Mohamad in 1995 Increasingly challenging to squeeze more domrlated the labour-intensive Osat Co Ltd, better known as Foxconn Technology as a national development project and it was transistors onto a chip. businesses, which wereestablished to prov de Group. These companies are generally supposed to be strategic for the fortunes of the A business th.Jtoperates a semiconductor outsourced services such as assembly, categorised as EMS providers and located country's E&E sector. fabricationplant is known as a foundry. If a packagingand testing,to multirotion,1I lower down the value chain and, hence, not However, industryobservers have pointed foundrydoes not produce itsown designs, it is corporations(MNCs}, such as Broadcom, consideredFewer players semiconductor at front companies.end out that over the years, SilTerra has not been known as a pure-play semiconductor foundry. Infineon, Intel, Osram, Advanced Micro Devices competent enough to fight with the big boys on TheIf not.Jble players are TSMC, GlobalFoundries, (AMD), AgilentTechnologies (formerly Hewlett the the global arena. and United MicroelectronicsCorp. Packard),Renesas and Robert Bosch. Interestingly, at the front end of the Today. the world's top threebiggest chipgiants a foundry produces its own designs, it is The Osat companies and these MNCs, n turn, semiconductor manufacturing process, non - Intel,Samsung and Taiwan Semiconductor known as an integrated device manufacturer created a need for the second group -the ATE listed Oppstar TechnologySdn Bhd is one of ManufacturingCo Ltd (TSMC) -are in the midst of (IDM). Notable examples iare Intel, Samsung and manufacturers,which include ViTroxCorp Bhd, the few home-grown semiconductor contract developing 3-nanometre technology. Texas Instruments. Pentamaster Corp Bhd, Greatech Technology design houses that focus on IC design. In addition, China's top contractchipmaker If a company designs semiconductor chips Bhd, Mi Te dmovationBhd, Aemulus Holdings Bhd, Employing its state-of-the-art process SemiconductorManufacb.Jring InternationalCorp while outsourcing its fabr cationto foundries,it Elsoft Research Bhd, MMS Ventures Bhd and technologiesin the dimension of nanometres, Is also attempting to close the technologygap. Is known as a fabless company. Notable players VisDyncmicsHoldings Bhd. Oppstar designs chips that are used in The nanometre size refers to the line width are Qualcomm Technologies, Nvidia and AMO. 1:1
FROM ,AGE 51 Parallel supply chains
ping has often referred to China's reliance in 2000,SMIC plays an important role in Chi For example,during the tradewar, we lost a Notably, the Trumpadministration is cutting on imported technology as qia bozi,or being na's long-term plan to reach semiconductor sizeable order to supply our machines to an offthe flow of chips to Chinese communica strangledby the neck. self-sufficiency. American EMS (electronics manufacturing tions giant Huawei, which has been relying Lastyear,Beijing setupaRMB204.2billion Meanwhile,it was revealed in May that setvice) company, which refused to work for heavily on Taiwan semiconductor Manufac state-backed semiconductor fund to nurture TSMC will be building a US$12 billion (RMSZ.2 a China smartphone company.But when this turing Company Ltd (TSMC). The Taiwanese itsdomestic chip industryand close the tech billion) chip manufacturing plant in Arizo Chinese firm switched to a non-American pure-play foundry manufactures Huawei's nology gap with the US. na, the US. EMSplayer, we somehow got back the order chips using American-made equipment. Industryobsetverspoint out that the tech This deal appears to be a big win for the at the other end. We lost some,we won some." As a result,Huawei last year spent RMB167.4 war has forced China to be more aggressive Trump administration,ps which has been urg Chu adds that asMalaysiaisasrnallcountry, billion(RMIOZ.4 billion) stockpilingup to two and independent. But as it is, the countryis ing American semiconductorfirms to reduce it would bewise to remain neutral,ifpossible. years' worthof chips,cornponentsand mate stillway behind in chip manufacturing. their reliance on chi manufactured in Asia, "Today,we have over 400 customers,including rials to shield its operations from Washing Even with some access to Westerncom and more importantly,bring jobs back to the We all the major smartphone players from China ton's crackdown. Xi ponents, equipment and software, China's country. and the US.As far as ViTrox is concerned,we At the country level,China, the world's largestchip foundryoperator,Semiconductor Greatech TechnologyCONBhd TI NUIE5executive ON ,A As the US-China trade war intensifies,electrical and electronics (E&E) firmsin Malaysia are carefully navigating the divergence of technology and supply chains in the semiconductor space. While the impact of the trade war is significant,it is not the only factor that will determine the future of the E&E industry. What do industry captains have to say about their companies' prospects? Chu Jenn Weng Tan Eng Kee Ong Choon Heng Founder and president, VlTroxCorp Bhd CEO, Greatech Technology Bhd CEO, FoundPac Group Bhd iTrox has a 10-year plan: we want to build an n order to expand Greatech's organic growth ' ' FoundPac experienced a profitdecline in thefinan ecosystem and retain our local talents. We and move from being too heavily dependent on cial year ended June 30,2017 (FY2017), and F\'2018, V want to create a supply chain cluster from just one or two industries, we are broadening mainly due to the impact of the Broadcom-Avago both the technology and industrial aspects. our market range from solar to other industries, merger.Recall that Broadcom2016), Ltd was our single Today, there are a lot of uncertainties in especially in emerging markets,namely the en- largest customer. But following the merger with the world, but I believe technology will continue to ergy storage industry. Avago Technologies Ltd (in Broadcom slowed advance. In fact, the pandemic and the trade war will As we have always mentioned, to witness a new down its purchasing activities.FY20l9 ThisFY2020, affected our sales. only accelerate the progress. Factories are accelerat horizon for Greatech, one would need to give us Since then, we have been diversifying and expanding ing the use of artificialintelligence (AI) and robotics. at least two years to flourish from where we are our customer base. In and our financial This is a global trend, not just in China, but also the now. To be in line with our direction, Greatech is performanceimproved.Our precision engineering busi US and Europe. working aggressively to diversify our customer base nesses -high-performance test sockets and stiffeners We believe that technology willWe go into Industry and not solelywe focus on solar and semiconductor. -have not been affectedby the pandemic. 4.0,automation and smart factory.These are the mega We are putting a lotwe of attention now on two We supply a lot of these products to our customers for trends that ViTrox is betting on. will be investing products that are developing.At this stage, we their research and development activities.These R&D in software,AI and talent, based on these trends. can only disclose that are satisfied with the activities do not stop,not even during the lockdown pe Of course, we are seeing tremendousclear opportunities outcome of research and development and we riod. Surprisingly, our customers havebeen chasing us amid the trade war, but we are also looking beyond that. believe this is in line with our direction -of not for the supply of goods. I think Malaysia has to be very about its direction. just increasing the market share of our existing Of course,during the Movement ControlOrder (MCO) What are we really good at? Personally,! think technolo core business, but with the additional products, period,we faced some challenges in deliveryof our goods. gy equipment is one area that we should befocusing on. we want to diversify our strategy (and go] into We needed to communicate with our customers and If you look at the automated test equipment (ATE) emerging markets. manage their expectations so that we did not lose their manufacturers and technology equipment companies We are hoping to secure more customers in the orders. Fortunately, they understood the situation and listed on Bursa Malaysia, their combined market cap medical device and energy storage sectors in the they have been very supportive. italisation about 20 years ago was probably less than coming years, while adding more accounts in the Meanwhile, our laser stencil business has been RM200 million.Today,they are collectively worth more two core products. doing well, although it was affectedby the pandemic. than RM20 billion. Other than the rubber glove indus In line with our objective to increase our expo Back in January and February, there was a supply chain try's growth recently, I don't know which other industry sure and presenceset in the electric vehicle (EV)10,000 sec disruption because of the lockdown in some cities in can grow as fast as ours. The ATE and equipment mak tor, our organisation will be investing about US$5 China.And hence,the demand for our stencils was also ers continue to show consistent earnings growth over million to up a new facility of about reduced. In March and April,Malaysia was put under the years,and we even outperform the chip designers sq It in Detroit in the US for final test activities. the MCO. So, in total, we were caught for about four and Osat ( outsourced assembly and test) companies. Besides, we have just hired a business develop months. The lead time for stencils is very short.Once Why?That's because we have the competitive edge, ment director in Arizona to penetrate the semi the customers place the orders,they expect us to deliver and we can compete with the global players. Today, if conductor and energy storage markets.As for the within one to two days. They usually need it urgently, you look at the likes of ViTrox, Greatech Technology, medical device sector,we are also looking to hire so this has been a big challenge for us. Pentamaster Corp and MI Technovation,most of our the right talent to break through in the medical Compared with our competitors, I would say Found equipment is exported to developed countries such industry in Chicago. Pac has a more diversified business and customer base. as china, the us and Europe. The focus on global expansion, particularly in We position ourselves as a precision engineering solu ViTrox has the world's fastest 3D X-Ray inspection Europe, will take place in 3Q2021, with the energy tion provider.If you look at our products, we co-design equipment, with more than 40% global market share. storage and medical sectors in mind. them with our customers.We modifythem and change Greatech, Pentamaster and MI Technovation are great What is important is that we do not allow the the materials to suit the customer's needs. companies. Then, we have another few non-listed Covid-19 crisis to deter our business plan. We re Going foiward, we are planningto penetrate further equipment players that are equally good. view our plans, assess which method or solution into the automotive sector. With more sensors in cars, Over the years,some big, foreign technology equip works best for the organisation in uncertain times our test socket business will definite!y benefit. But don't ment players have relocated to Malaysia because it ... and implement policies and strategies that are forget, we are essentially a precision engineering firm has a strong talent pool. If Malaysia plays it right, we agile and resilient enough to respond to the cri that happens to be focusingon semiconductor clients. could become the technology equipment hub of Asia, sis. We are moving in the right direction and we That doesn't stop us from going into the automotive if not the world.It may not be very high-end technol are glad that we have been able to secure orders segment. We see a lot of business opportunities in sup ogy like aerospace or something like that, but I think from a new client. plying precision parts to the automotive industry.We VITroxsemiconductor Is one of the could leading well providers just be our of automatedniche. Foundpacwant to leverage produces our stiffeners strength andin precision high-performance engineering. vision Inspection systems and equipment for the Greatechmachinery Is and a factory equipmen automatlont for Its customers' solutions provider test sockets, which are mainly used by multinational manufacturingthat designs, develops processes. and produces the system, semiconductor corporations. CONTflfUl:S Olf ,,AGI"S4 semiconductor and electronic packaging Industries. S4 CORPORATE TICElxiE MAU.Y51AOCTDBER5. 2Dl0 COVER STORY US-China trade war presents opportunities for Malaysia FROM PA.GE S2 it will create job opportunities.But the trade war will add growth mo more importantly, they need local mentum to the Malaysian econo supplies and support, which means my, as the US is now open to other more business opportunities for options in relocation.In the past,it us;' he says. was narrowed down to only China. "Malaysia could seize this oppor Shifting strategies tunity because we have the right OppstarTechnologysdn Bhd man pool of talent, especially our engi aging director Ng Meng Thai admits neering capabilities.And in terms that the internationaltechnology of cost, our manpower cost is still market is being greatly influenced one of the lowest compared with by the escalation of the us-china our neighbours;• he tellsThe Edge. trade war, which has been steadily On the corporate front,Tan says providing new business opportuni Greatech is seizing opportunities in tiesto companies,particularlythose the US and Europe,as the adoption involved in semiconductor design of automation is growing extensive and development. ly there. "These advanced countries "After all, this sector has been Ng Meng Thai Matin Ng Chin Liang are more willing to adopt new tech the heart of the technological war Managing director, Oppstar Technology Deputy group CEO, nology advancement because the between the two superpowers.The SdnBhd UWCBhd demand for such needs is higher effectsof the trade war,as observed and they are less stringent with from Huawei's situation,have also ppstar aims to build its reputation in ' ' At UWC,we always believe intransformation and cost.With our presence in these re caused some currenttechnolog y-de the integrated circuit (IC) design sector diversificationof business. From time to time, gions, it will benefitus because we pendent superpowers to change by providing a conducive, secure and we need to transform to another level, because are migrating the technology from their strategyby moving for broader 0 high-quality service,even throughout customers will always be expecting cheaper the advanced countriesto our home independence rather than interde the pandemic.Despite the numerous prices, and that would mean our margin will ground," he comments. pendence," he tells The Edge. challenges faced as a result of the outbreak, re also be squeezed. As we are now in the business of FoundPac Group Bhd CEO Ong Ng envisions that this trend mote working models have allowed overseas manufacturing front-end semiconductors, the mar ChoonHeng concurs that Malaysian will create more opportunities for projects to be brought back to,and executed,in gin has beenhigher. E&E players are beneficiariesof the semiconductor companies that are Malaysia.This could possibly signal a new era OUr belief in diversificationis also becausewe don't trade war, although it still depends taking a non-partisanstand,as Ma in the local contract design industry. want to put all our eggs in one basket While we are on the company's nature of business laysia's neutrality has allowed local Business opportunities are improving as involved in the semiconductor industry,we are also individually. companies to ride on the coattails we turn ourselves into a global player. In our involved in the life sciences segment. "The us is tryingto block chip of the tech war. firstthree years of operations, we have largely We are very excited for fY2021 and we are optimistic supplies to Huawei.China will now "We think the tradewar will give been dependent on local business opportuni and confidentin seeing growth in our top and bottom have to build up its own ecosystem us opportunities as long as Malay ties, which is limited as the demand in Ma lines this year,based on the order books secured,which for the semiconductor sector, espe sia is deemed as a neutral country. laysia is limited to several common players. are mainly from the semiconductor and 5G segment. cially in terms of the chip manu Our people's ability to serve English As we move overseas, we are able to offer our We are optimistic as order enquiries are getting facturing industry.Today, China is and Mandarin-speaking customers services to Singapore,China,Japan,South Ko better and are even strongerthan last year's.Before the capable of doing almost everything, is a key advantage.Further to that, rea, Turkey, Egypt, Germany, the us and other MCO,our order book was RM60 million.Currently, it is except the chips. They still need to there are not many countries that countries that are highly keen to develop res. RM70 million, which would last us for three months. rely on the likes of Broadcom Inc or are good in chip design as it is a Given that the semiconductor sector is grow There were no cancellationof orders during the MCO. Qualcomm;• he tells The Edge. highly specialised field with high ing at an above-average pace compared to global For now,we will stay focused on the manufacturing Going forward,says Ong.Malay investment as a key deterrent;' he economic growth, the endeavour to move over of front-end semiconductor equipment -especially sian players, including FoundPac, explains. seas presents many opportunities that we had wafer fabricationequipment and 5G equipment.I be should rethinkstrategies to penetrate Ng reiterates that the trade war not experienced previously. lieve this is the future, at least for the next three years. China's tech ecosystem. presents opportunitiesfor Malaysia Further to that, the US-China trade war pre Although industry growth is only 13%, UWC's "I believe, in years to come, the to attract companies fromboth the sents a differentopportunity as it now seems growth is more than that. We are optimistic about world is going to have two major US and China. that some countries are preparing themselves prospects in the industry as we can see the spillover ecosystems, one in the Western "For the US and even Europe, for de globalisation. One of the key defensive effectof the US-China tradewar and order diversion world, which will be led by the US, they do not want to be too depend moves for any country would be making itself fromchina to Malaysia or to the us. and another one in the Eastern ent on china as a manufacturing less dependent on other countriesfor semicon The Covid-19 outbreak is a wake-up call forglobal world, which will be led by Chi base.Hence,theywould be engag ductor technologies. Hence, we have now got MNCs - theyshouldn't be dependent on China man na. Huawei needs to survive.They ing Malaysian EMS companies and enquiries on chip design from many countries ufacturing in their supply chain. cannot be forever relying on TSMC. packaging houses.Besides, automa besides the US and those in Europe. The pandemic or the tradewar can only skmdown China's government will be giving tion companies would be serving Another opportunity would be rising demand technology, they cannot stop it from evolving. Huawei strong support in devel both sides, as long as IP (intellec forsemiconductor design from Asian countries We are also looking at autonomous vehicles.For oping its own chips;• he explains. tual property) issues are not a con such as China,South Korea and Japan.These are instance,during those days, the electrical and elec Ong goes on to say that when cern," he says. countriesthat are closer to Malaysia in terms tronicparts in the car were probably just the radio. China is capable of making its own At a timeof deg lobalisation,says of culture,giving us an advantage over compet Now, in luxury cars, all are sensors, and there are so chips, FoundPac will be ready to Ng, both the US and China would ing companies from the US, India and Europe. many chips needed to make the car smarter. support the Chinese firms. tryto retain key technologies.How We will still tread carefully despite the op UWC is runningat 85% productioncapacity.Thus, "It's not an election or foreign ever, Malaysia will not be a threat portunities presented. on market share,we are moving forward,in order to secure more orders, the affairs, wherebyI can only choose to both superpowers.Therefore,he still very small.For perspective, the IC design company's strategyis partneringstrategic allies,which between the US or China.I can sup says, the country would do well in market demand in China itself is US$50 bil are our suppliers. port both ecosystems.For us, there is adopting a well-balanced strategy. lion per year. Hence,to us,it is more of getting We are going to offloadless-critical items to our no patent issue. Of course, for some While Malaysia is an option the right job opportunities while buildingour suppliers and we are going to take in more high-value companies, if they sign exclusive al base for some semiconductor brand name through our deliveries. critical items to run them in our factories. With that, rights with the US companies,then companies, Ng points out that the At the moment, we do not have specificplans we are expecting to free upcapacit our y by 20%to 30%. theycannotsupplytoehina,"hesays. key challenge for it is its depend to list. We may revisit the plan in the next one We will begetting some of our key suppliers to in Ong highlights that American ence on foreign companies. rt has to two years. We have been profitablesince our vest in the equipment. We have given a commitment corporations, being patriots,need not moved towards building local incorporation in 2014,except for the firstyear that we will place certain orders from them within to move out from China. champions. of operation. We are,however, open to private the specificperiod. Malaysia seems to have many "I think Malaysia has regressed investments, especially the strategic ones. advantages over its neighbours - in our competitiveness, even on UWC Is an Integrated engineering support services Vietnam's cost of doing business is the front end of the semicond uc Oppstar Is one of the very few home-grown provider principally Involved In the manufacture not cheap anymore,Thailand has tor industry. Several companies, premier IC design houses In Malaysia. The non of automated test equipment for players In the a language-barrier problem and including Oppstar, are trying to llsted firm provides complete IC designs and semiconductor, life science, medlcal technology and Indonesia has a sometimes hostile compete but given the challenge system solutionsto Its clients. heavy equipment Industries. n business environment. coming from Vietnam, India and "By attracting them (American China,Malaysia will be just another corporations) to come to Malaysia, player;' he concludes. n