ACNielsen ORG-MARG

Situation Analysis for SME Sector

Cochin Cluster

Submitted to TERI

By ACNielsen ORG-MARG

SUMMARY OF FINDINGS

• There are approximately 45 units in this Sea Food Processing cluster, which largely caters to exports.

➢ ANNUAL TURNOVER

Annual Turnover (In Crores)

16

13 12 12 10 9 10 9 9 7 8 6 5 4 4 2

0 2005-06 2006-07 2007-08

Upto 7 Crores 7 to 14 Crores 14 to 21 Crores Above 21 Crores

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➢ PRODUCTION

Annual Production (In Tonnes) 15 16 15 13

12 11 11

9 8 8 5 5 4 4 2 2

0 2005-06 2006-07 2007-08

Upto 1000 TPA 1000 to 2000 TPA 2000 to 5000 TPA Above 5000 TPA

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➢ ENERGY REQUIREMENTS

• CUMULATIVE FUEL USAGE

Qty consumer per annum Number of Units using the fuel Electricity 24513600 Units 12 LDO 22,55,100 Liters 34 HSD 60000 Liters 1

• USAGE OF ELECTRICITY (IN UNITS CONSUMED PER ANNUM)

Usage of Electricity (In Units consumed per annum) 17%

Upto 1000000 Units 8% 42% 1000000 to 2000000 Units

2000000 to 3000000 Units

Above 3000000 Units

33%

• USAGE OF LIGHT DIESEL OIL (IN LITERS PER ANNUM)

9% Usage of LDO (In Liters per annum) 15% Upto 15000

15000 to 30000 26% 30000 to 60000

60000 to 120000 24% Above 120000

26%

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➢ RAW MATERIAL REQUIREMENT

• CUMULATIVE RAW MATERIAL USAGE

Qty consumer per Number of Units using the raw annum material Raw Fish 25100 Tonnes 24

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FIELD OBSERVATIONS

✓ Seafood business is one of the front line business in cochin. Total approx 45 to 50-sea food processing unit are there, maximum are exporting. August, September and October are considered to be the best season for seafood exports. ✓ Maximum units are functioning since last 10 to 12 yr. Majority of the units are working in 2 shifts. ✓ The major energy consuming equipment is compressor /Freezers ✓ The energy cost is app. 5% of the total production cost wherein the raw material cost is app. 70%. ✓ The entire process is semi mechanized. & is seasonal in nature. ✓ Power situation is good, supply is there for almost 20 – 22 hours, average unit rate @4.50 and the units have HT connections.

Equipments used

Freezers-capacity ( 30T ) Air blast freezers-capacity ( 30 MT) Water treatment plant Pre-processing plant Flake ice machines - ice production ( 40 MT/day ) Cold storage capacity 360 MT to 700 MT Compressor (110 hp, 75 hp, 50 hp, 25 hp) D.G.Sets (125 /150 / 165 kva) Motor ( up to 120 hp)

Process

Raw material Cleaning in cold Grading Purchased water

Shipment / Cold Packaging Freezing

Storage (-20 deg) (maximum - 40oC

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Raw materials

Seafood processing

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Seafood processing

Ready for export ACNielsen ORG-MARG

SERVICE PROVIDERS

Equipment supplier

B3 EQUIPMENT AND SYSTEMS Seaport Airport Road, Thrikakkara, -21 Ph- 04846456309, Mob: 9447084551, 9495984551

Chicago Penumatic/Kriloskar Junction, 35/ 1803, South Janatha road, Cochin-682011

Fish supplier

Aishu Fish Products 4/152, Mugavai street, Tahsildar Nagar, Madurai-625020 Ph-0452-2529243

The raw material is sourced from local fisherman through brokers.

Association

Sea Food Exporters Association 24/194,Perumanoor Jetty Road, Cochin- 680003, Ph-0484 2666152 ACNielsen ORG-MARG

BANKERS

✓ All the units are assocated with the local banks as well as private banks for CC limits but not taken any loans.

HDFC Bank Ganesh Kripa Building, South Bridge Avenue Road,Cochin- 682036 0484 – 3077141

Citi Bank, Ravis Arcade, Padma Junction, M.G Road, Kochi, , Cochin, Kerala – 682035, Ph-0484 – 2383928

State bank of India, LIC Building M.G. Road, Cochin-682011, Ph- 0484-2382476

Canara bank Old DLB Building, Indira Gandhi Road, Cochin- 682 003

Indian bank Circle office, Pullepadi Junction, , Kochi-682035 Ph-0484-2351627/2364436

State bank of Truvancore Opp. Padma Theatre, M.G.Road, cochi-682035 Ph- 0484-364031, 362244

Federal bank Parvana junction, , Cochi-682002

Union bank, Regional Office, M.G.Road, Cochin-682 035 Ph-0484-2385206, 2385207

Bank of India Bazar Road, Mattancherry, Kochi - 682002 Ph-0484-2225339

South Indian bank Dharmodayam Building, 2nd floor, , Marine Drive, Cochin- 682031 Ph-0484-2354754, 2371020