ACNielsen ORG-MARG Situation Analysis for SME Sector Cochin Cluster Submitted to TERI By ACNielsen ORG-MARG SUMMARY OF FINDINGS • There are approximately 45 units in this Sea Food Processing cluster, which largely caters to exports. ➢ ANNUAL TURNOVER Annual Turnover (In Crores) 16 13 12 12 10 9 10 9 9 7 8 6 5 4 4 2 0 2005-06 2006-07 2007-08 Upto 7 Crores 7 to 14 Crores 14 to 21 Crores Above 21 Crores ACNielsen ORG-MARG ➢ PRODUCTION Annual Production (In Tonnes) 15 16 15 13 12 11 11 9 8 8 5 5 4 4 2 2 0 2005-06 2006-07 2007-08 Upto 1000 TPA 1000 to 2000 TPA 2000 to 5000 TPA Above 5000 TPA ACNielsen ORG-MARG ➢ ENERGY REQUIREMENTS • CUMULATIVE FUEL USAGE Qty consumer per annum Number of Units using the fuel Electricity 24513600 Units 12 LDO 22,55,100 Liters 34 HSD 60000 Liters 1 • USAGE OF ELECTRICITY (IN UNITS CONSUMED PER ANNUM) Usage of Electricity (In Units consumed per annum) 17% Upto 1000000 Units 8% 42% 1000000 to 2000000 Units 2000000 to 3000000 Units Above 3000000 Units 33% • USAGE OF LIGHT DIESEL OIL (IN LITERS PER ANNUM) 9% Usage of LDO (In Liters per annum) 15% Upto 15000 15000 to 30000 26% 30000 to 60000 60000 to 120000 24% Above 120000 26% ACNielsen ORG-MARG ➢ RAW MATERIAL REQUIREMENT • CUMULATIVE RAW MATERIAL USAGE Qty consumer per Number of Units using the raw annum material Raw Fish 25100 Tonnes 24 ACNielsen ORG-MARG FIELD OBSERVATIONS ✓ Seafood business is one of the front line business in cochin. Total approx 45 to 50-sea food processing unit are there, maximum are exporting. August, September and October are considered to be the best season for seafood exports. ✓ Maximum units are functioning since last 10 to 12 yr. Majority of the units are working in 2 shifts. ✓ The major energy consuming equipment is compressor /Freezers ✓ The energy cost is app. 5% of the total production cost wherein the raw material cost is app. 70%. ✓ The entire process is semi mechanized. & is seasonal in nature. ✓ Power situation is good, supply is there for almost 20 – 22 hours, average unit rate @4.50 and the units have HT connections. Equipments used Freezers-capacity ( 30T ) Air blast freezers-capacity ( 30 MT) Water treatment plant Pre-processing plant Flake ice machines - ice production ( 40 MT/day ) Cold storage capacity 360 MT to 700 MT Compressor (110 hp, 75 hp, 50 hp, 25 hp) D.G.Sets (125 /150 / 165 kva) Motor ( up to 120 hp) Process Raw material Cleaning in cold Grading Purchased water Shipment / Cold Packaging Freezing Storage (-20 deg) (maximum - 40oC ACNielsen ORG-MARG Raw materials Seafood processing ACNielsen ORG-MARG Seafood processing Ready for export ACNielsen ORG-MARG SERVICE PROVIDERS Equipment supplier B3 EQUIPMENT AND SYSTEMS Seaport Airport Road, Thrikakkara, Kochi-21 Ph- 04846456309, Mob: 9447084551, 9495984551 Chicago Penumatic/Kriloskar Palarivattom Junction, 35/ 1803, South Janatha road, Cochin-682011 Fish supplier Aishu Fish Products 4/152, Mugavai street, Tahsildar Nagar, Madurai-625020 Ph-0452-2529243 The raw material is sourced from local fisherman through brokers. Association Sea Food Exporters Association 24/194,Perumanoor Jetty Road, Cochin- 680003, Ph-0484 2666152 ACNielsen ORG-MARG BANKERS ✓ All the units are assocated with the local banks as well as private banks for CC limits but not taken any loans. HDFC Bank Ganesh Kripa Building, South Bridge Avenue Road,Cochin- 682036 0484 – 3077141 Citi Bank, Ravis Arcade, Padma Junction, M.G Road, Kochi, Ernakulam, Cochin, Kerala – 682035, Ph-0484 – 2383928 State bank of India, LIC Building M.G. Road, Cochin-682011, Ph- 0484-2382476 Canara bank Old DLB Building, Indira Gandhi Road, Cochin- 682 003 Indian bank Circle office, Pullepadi Junction, Chittoor road, Kochi-682035 Ph-0484-2351627/2364436 State bank of Truvancore Opp. Padma Theatre, M.G.Road, cochi-682035 Ph- 0484-364031, 362244 Federal bank Parvana junction, Mattancherry, Cochi-682002 Union bank, Regional Office, M.G.Road, Cochin-682 035 Ph-0484-2385206, 2385207 Bank of India Bazar Road, Mattancherry, Kochi - 682002 Ph-0484-2225339 South Indian bank Dharmodayam Building, 2nd floor, Shanmugham Road, Marine Drive, Cochin- 682031 Ph-0484-2354754, 2371020 .