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Goals and Strategies 2013-2017 for Swedish Football

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Goals and Strategies 2013-2017 for Swedish Football goals and strategies 2013-2017 For Swedish FOoTBaLL The Swedish Football Association  Goals and Strategies for Swedish football in 2013–2017 Page 2 of 20 Thesightsareset! Goals and Strategies for Page 3 of 20 Swedish football in 2013–2017 1 The sights are set! At our annual general meeting in late March 2013, the Swedish Football Association (Swedish FA) committed itself to a new strategic direction for 2013–2017. We have now set our sights moving forward to 2017 on three areas of activity for this period: development of football as a sport, the growth and development of the football clubs, and the growth and development of the Association itself. At the same time, we have highlighted four areas of particular importance that together comprise what we refer to in the document as the method and approach, namely: Communication, Leaders, Facilities and Funding. Our collective ability and capacity to work towards these goals every day - 365 days a year - is absolutely critical if we are to be where we want to be by 2017. I and the Board of Directors of the Swedish FA believe and expect that the work commencing in spring 2013 to discuss, prioritise and implement the strategy in our regular activities will be extremely successful. Swedish football is facing many challenges as well as great opportunities today. We alone can address these challenges and take the actions that are needed. No one will do it for us. Irrespective of whether you are active at the local, regional, or central level, our collective mission is to create the best possible conditions for players and leaders in our associations to play and organise football, to grow regardless of our level of ambition, to aspire even higher, and, above all, to have fun! Thank you for your commitment to Swedish Football! Karl-Erik Nilsson President of the Swedish Football Association !Goals and Strategies for Thesightsareset Swedish football in 2013–2017 Page 4 of 20 Thesightsareset! Goals and Strategies for Page 5 of 20 Swedish football in 2013–2017 Goals and strategies for Swedish football in 2013–2017 1 The sights are set! . 3 2 Goals and strategies for Swedish football in 2013–2017 . 6 3 A broad-based approach . 6 4 Swedish football 2013–2017 . 8 4.1 Design & implementation 8 4.2 Explanation of the structure 9 5 Explanation of the structure . 10 5.1 Method and approach 10 5.2 Areas of activity 10 5.3 Action plans 11 6 Definition of terms . 12 7 Our vision . 12 8 Our operational blueprint . 13 9 Our core principles and values . 13 10 Method and approach . 14 10.1 Method and approach – Communication 14 10.2 Method and approach – Leaders 14 10.3 Method and approach – Facilities 14 10.4 Method and approach – Funding 14 11 Our goals and strategies . 15 12 Our strategic objectives 2013–2017 . 16 13 Our scope of activity and strategies . 18 13.1 Our development of football as a sport 18 13.2 Our development and growth of the football clubs 18 13.3 Our development and growth of the Association 19 Goals and Strategies for GoalsandstrategiesforSwedishfootballin2013–2017 Swedish football in 2013–2017 Page 6 of 20 2 Goals and strategies for Swedish football in 2013–2017 • To set out and define the future direction of Swedish football. • To provide support and clear guidance with regard to the long-term strategies and goals for maximising the effectiveness of future initiatives and activities to promote football in Sweden. • To build a platform designed to further strengthen football’s position in the community and as a leading sport in Sweden. 3 A broad-based approach August The Association’s Board Meeting 23March More in-depth draft to AGM committees and regions Establishing Goals & Strategies 25Nov 2013-2017–23 National Conference UEFAEuro Enhanced content Chairman’s Conference The main features are Workshop presented –24March Planning and 14May implementation Draft Proposals Aug–Oct Dec–Jan Goals 2013-2017 sent Regions, SEF & EFD Sent out for to the delegates of football clubs discuss comments and the Chairman’s the contents and make responses Conference suggestions 2012 2013 July May May June April April March August October January February December November September Abroad-basedapproach Goals and Strategies for Page 7 of 20 Swedish football in 2013–2017 The process of developing a strategy document for Swedish football for the period 2013-2017 started in May 2012 with discussions at board level within the Swedish FA. The process started in earnest in conjunction with the Chairman’s Conference in Kiev in June 2012, during the UEFA European Championship, and involved the participation of regional associations and other interested organisations. The outcome of these discussions formed the basis for open consultations at eight locations around Sweden where anyone could contribute to the debate on the future of Swedish football. These consultations were led by the President of the Swedish FA, Karl-Erik Nilsson, and saw about 300 people participate overall. The discussions during the consultation sessions were decisive in guiding the formulation of the draft strategy paper that was presented at the National Conference in November 2012. This was followed by a subsequent consultation with a further opportunity for the regional associations, support organisations and other interested parties to influence the content. In February 2013, the proposals and suggestions were summarised and a final version was presented at the Swedish FA’s AGM on 23 March 2013. The AGM took the decision to adopt a new strategy for Swedish football for the period 2013-2017. Work is now continuing through the next budget and fiscal year to translate words into actions. This will be done by involving elected representatives at both the national and regional levels. Goals and Strategies for Swedishfootball2013–2017 Swedish football in 2013–2017 Page 8 of 20 4 Swedish football 2013–2017 4.1 Design and implementation Vision Action Action Action 2014 plan plan plan HOW, WHEN AND WHOM HOW, Strategicobjectives Communication Leaders Strategies Strategies Strategies Football The Facilities 2013 Football Clubs Association WHAT AND WHAT WHY Funding Operationalblueprint&coreprinciples Swedishfootball2013–2017 Goals and Strategies for Page 9 of 20 Swedish football in 2013–2017 4.2 Explanation of the structure Vision Areasofactivity Methodandapproach METHOD AND APPROACH Communication AREAS OF AREAS OF AREAS OF ACTIVITY ACTIVITY ACTIVITY METHOD The The The AND APPROACH development development development Leaders of football as of the football of the METHOD a sport clubs Association AND APPROACH Facilities METHOD AND APPROACH Funding Operationalblueprint&coreprinciples Goals and Strategies for Explanationofthestructure Swedish football in 2013–2017 Page 10 of 20 5 Explanation of the structure 5.1 Method and approach COMMUNICATION LEADERS FACILITIES FUNDING • Constitutes an extentsion of our basic principles and values and increases awareness of our approach and aspirations with regard to a number of key issues. • Provides a platform for the formulation of our goals, strategies and action plans, and will serve as a guide for decisions taken on a day-to-day basis. 5.2 Areas of activity DEVELOPMENT OF FOOTBALL AS A SPORT DEVELOPMENT OF THE FOOTBALL CLUBS DEVELOPMENT OF THE ASSOCIATION • Our three areas of activity constitute a collective concept that embraces all of the initiatives and activities undertaken to develop Swedish football. • For each respective area of activity, there are strategies that define what is needed to achieve our strategic objectives. Explanationofthestructure Goals and Strategies for Page 11 of 20 Swedish football in 2013–2017 5.3 Action plans ACTION PLAN Development of football as a sport ACTION PLAN Development of the football clubs ACTION PLAN Development of the Association • Based on our methodology and approach and our strategic goals an analysis will be conducted looking at how ”Goals and Strategies for Swedish Football 2013–2017” is to impact on our work and efforts as we move forward. • Action plans outlining actions, efforts, priorities and initiatives that set out HOW the work will be implemented, WHEN it will be done and WHO will be responsible. Goals and Strategies for Definitionofterms Swedish football in 2013–2017 Page 12 of 20 6 Definition of terms Vision A dream which, unlike ordinary dreams, sets out the basis for the actions needed to realise it. Operational blueprint Describes the raison d’être of our organisation and its underlying idea and ideals. Core principles Values and behaviours that underpin our activities and are expected of our employees, our external partners and those who represent us. Strategic objectives The most important goals over a 3–5 year period. Strategies Those initiatives that are needed in order to achieve the strategic objectives. Method and approach The starting points for action according to our basic principles and values. Action plans Plans for actions to be implemented during a specific period of time with a clear description of what is to be achieved, how this is to be done, when it is to be done, and who is to be responsible. 7 Our vision Football - The national sport - For everyone, everywhere Operationalblueprint Goals and Strategies for Page 13 of 20 Swedish football in 2013–2017 8 Operational blueprint • The Swedish Football Association is the national governing body for three different sports: football, futsal and beach soccer. • The Swedish Football Association is to be an active and proactive national association within FIFA, UEFA, the Swedish Sports Confederation and the Swedish Sports Educational Association.
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