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[email protected] The Daily News of TV Sales Wednesday, November 6, 2019 Copyright 2019. AS WILDFIRES BURN, CALIFORNIA TURNS TO LOCAL TV STATION WEBSITES OUTPERFORM OVERALL WEB ADVERTISER NEWS Local television stations continue to be where Americans Costco has released “holiday savings offers” for club turn when there’s a crisis close to home. The latest evidence members, with some deals beginning tomorrow. USA Today comes from California, where wildfires have disrupted lives says the warehouse club operator plans to release special and scorched more than 75,000 acres. deals for Thanksgiving Day, Black Friday and Cyber When residents of the Los Angeles and San Francisco Monday. Costco’s clubs will be closed on Thanksgiving... markets went looking for news, local broadcast TV stations Shopify can now boast that it has a million businesses on were overwhelmingly the choice. Nearly four in five (79%) its online platform, Fast Company reports. The company, reported watching local TV news to get information about which has seen $183 billion in worldwide economic activity the fires, according to a survey conducted generated on its platform between 2016 and by Dynata on behalf of the TVB. That’s far 2018, still lags far behind Amazon, which ahead of the second-place media, radio generated $207 billion last year alone. (47%), which benefited from power outages. Shopify, however, is growing at a faster In addition to over-the-air newscasts, the annual clip and believes its model, which survey also revealed that 27 percent of those surveyed emphasizes brands and retailers operating their own stores, went to local TV station websites and mobile apps.