www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] The Daily News of TV Sales Wednesday, November 6, 2019 Copyright 2019. AS WILDFIRES BURN, CALIFORNIA TURNS TO LOCAL TV STATION WEBSITES OUTPERFORM OVERALL WEB ADVERTISER NEWS Local television stations continue to be where Americans Costco has released “holiday savings offers” for club turn when there’s a crisis close to home. The latest evidence members, with some deals beginning tomorrow. USA Today comes from California, where wildfires have disrupted lives says the warehouse club operator plans to release special and scorched more than 75,000 acres. deals for Thanksgiving Day, Black Friday and Cyber When residents of the Los Angeles and San Francisco Monday. Costco’s clubs will be closed on Thanksgiving... markets went looking for news, local broadcast TV stations Shopify can now boast that it has a million businesses on were overwhelmingly the choice. Nearly four in five (79%) its online platform, Fast Company reports. The company, reported watching local TV news to get information about which has seen $183 billion in worldwide economic activity the fires, according to a survey conducted generated on its platform between 2016 and by Dynata on behalf of the TVB. That’s far 2018, still lags far behind Amazon, which ahead of the second-place media, radio generated $207 billion last year alone. (47%), which benefited from power outages. Shopify, however, is growing at a faster In addition to over-the-air newscasts, the annual clip and believes its model, which survey also revealed that 27 percent of those surveyed emphasizes brands and retailers operating their own stores, went to local TV station websites and mobile apps. (Chart will be a winner over the long haul... A few staffers at a HERE.) Buffalo Wild Wings near Chicago are out of their jobs after Survey takers found no difference in over-the-air viewing they asked a group of people celebrating a birthday to leave between Los Angeles and San Francisco. However, while their table and move elsewhere because another customer a quarter of L.A. respondents used a local TV station didn’t want to sit next to black people, The Washington website or mobile app, 30 percent said the same in metro Post reports. Buffalo Wild Wings “values an inclusive San Francisco, underscoring Silicon Valley’s impact on Bay environment and has zero tolerance for discrimination of Area news consumption. any kind,” a company spokesperson said... Birchbox will In terms of viewing time, coverage of the wildfires kept expand its brick-and-mortar partnership with Walgreens people glued to their sets. When asked how long they for the holiday season, from 11 permanent locations to 500 watched local broadcast TV news in the day prior to the pop-ups. The Birchbox shop-in-shops will be available in survey, the average was 2 hours, 35 minutes. In addition, Walgreens stores in 44 states beginning Friday and run respondents said they spent another 34 minutes with the through December... David’s Bridal says it has received TV station’s app or website. That time spent with local TV “firm commitments” for $55 million in new capital from its brands is more than twice what they spent listening to radio lenders to fund growth investments. The wedding apparel news. (Chart HERE.) retailer also forged an agreement to trade $276 million on Viewers in Los Angeles averaged 10 minutes more with its term loan principal into new stock in the company. The the broadcast product than people in the Bay Area, while agreement had unanimous support from David’s Bridal San Francisco market respondents averaged 4 minutes lenders and leaves the company with total funded debt of more with a station website or app. $75 million and a revolving credit facility of $125 million... The reason Californians flocked to local TV stations is the UPS projects returns will peak on Jan. 2 with 1.9 million, belief that local broadcasters provide the best information representing a 26 percent bump from the peak return day about how to prepare for an emergency, with updates on in 2018. Returns volume before Christmas Day will be even things like closures and traffic. The survey found 62 percent more intense in aggregate, however, with UPS projecting said local broadcast TV was the best place to turn for life- 1.6 million returns per day in the week preceding the holiday. saving information. Another 11 percent gave credit to the “Gone are the days where returns were isolated to January stations’ websites and apps. – today’s empowered consumers will be sending packages In the “fake news” era, there’s also a continued level of back to retailers all season long,” Kevin Warren, UPS’ chief trust that people put in hometown broadcasters. Nine marketing officer, said in a statement, warning retailers to out of ten people surveyed said they trust what they see be prepared for this new normal... More and more people on local broadcast TV news. That’s a higher trust level are going to the mall to eat at the food court, not to buy than any other media — local or national. Network TV clothes, according to a survey from UBS. The investment news ranked second with 87 percent. Local radio and bank says apparel spending continues to move online, newspapers tied for third, each with 84 percent. Local TV’s away from brick-and-mortar stores, with about 25 percent trust level also carried over to the web, where 81 percent of total apparel sales in the U.S. taking place on the internet said they trust what they read on a station website or app. today. It expects that to grow to 31 percent by 2023. UBS That compares with a 71 percent trust level for all other expects the shift will hurt department store chains, such as internet news sources and 58 percent for social media. Macy’s and J.C. Penney, more than anything else. It said “disruption” in the apparel industry will go on for at least (Continued on Page 3) another five years. FOX ADDS STATIONS IN SEATTLE, MILWAUKEE AVAILS Fox Corp. has bought three TV stations from Nexstar, the WBRE-TV, Wilkes-Barre, Pa., is currently searching top U.S. owner of local stations, in a $350 million transaction for a Local Sales Manager to assist in leading the day- that will give the company a position in 14 of the top DMAs. to-day operations of the sales department. Under the deal, Fox has also agreed to sell Nexstar The LSM develops and executes sales two stations in Charlotte, N.C.: Fox affiliate WJZY and strategies which result in exceeding MyNetworkTV affiliate WMYT, for about $45 million. revenue targets in local, new business and The stations joining the Fox fold — KCPQ and KZJO in digital revenue, and provides leadership for the broadcast/ Seattle and WITI in Milwaukee — line up with the sports digital sales teams. Minimum 3-5 years of media sales rights held by the company, which has pursued a business experience, excellent communication skills, and experience model emphasizing live events and sports. The company guiding, directing and motivating personnel required. CLICK is off to a strong start in the 2019-20 HERE for more details or to apply. EOE. ratings race, with healthy tune-in for Research Director, Phoenix: Want NFL broadcasts and reality hit The a chance to use your skills beyond Masked Singer. An angel dies every cranking out one sheets? Do you Nexstar CEO Perry Sook said the goal time a model posts need to get creative to get out of the from the point of view of Nexstar, which an inspirational quote research rut? How about the added recently closed its $4.1 billion acquisition on Instagram. bonus of sunshine year-round, lush golf of Tribune Media, was to reduce debt courses and amazing gardens? We and also free up a bit of space for future need the best and brightest for these station acquisitions. Whitney Cummings Meredith stations to find strengths and “The Charlotte metropolitan area is opportunities – a fresh set of eyes to the fastest-growing in the country with a take the sales research from routine to strong and stable economy, affordable housing and a solid extraordinary and to find the hidden stories in news research job market,” Sook added. “We look forward to adding [WJZY data. Want to become part of the Meredith team? Qualified and WMYT] to our platform as they represent excellent candidates should apply online at Meredith.com. complements to our already strong mid-Atlantic presence.” WFXB-FOX TV, Myrtle Beach, S.C., seeks an Account Executive to consult with local businesses and NETWORK NEWS agencies to help them achieve their marketing objectives. ABC will offer live versions ofAll in the Family and Good Responsibilities include developing spot television, Times on Dec. 18. Live in Front of a Studio Audience digital and OTT; preparing, negotiating and implementing presented All in the Family and The Jeffersons in May, marketing campaigns and sales proposals that are and will whip up a holiday episode of All in the Family this consistent with client goals. WFXB will provide the training time around. The shows are produced by Sony Pictures and research, the applicant will need to provide a positive Television. The executive producers are Norman Lear, attitude and willingness to learn and grow. To apply, please Jimmy Kimmel, Brent Miller, Will Ferrell and Justin send your resume via e-mail to [email protected]. Theroux. Kerry Washington, who portrayed Helen Willis EOE. in The Jeffersons in the spring, joins as an EP... Ellen KABB (FOX) and WOAI (NBC) in San Antonio DeGeneres will get three nights of prime when holiday seek enthusiastic, highly motivated Digital Marketing special Ellen’s Greatest Night of Giveaways airs on NBC Consultants. We’re looking for individuals to focus on Dec. 10-12. DeGeneres and some celebrity friends will give driving revenue by selling digital media solutions to new and gifts to unsuspecting people. The celebs include Michelle existing clients. The ideal candidate will have an outgoing Obama, Jennifer Aniston, Justin Timberlake, Robert personality, be fearless when making cold calls and excel Downey Jr., Melissa McCarthy, Michael B. Jordan, at setting appointments and closing sales. If you have a Jason Momoa, Sterling K. Brown, Chrissy Teigen and passion for everything digital and are highly self-motivated Steph and Ayesha Curry... Blue-collar comedy Superstore to achieve success, this is the role for you! CLICK HERE for continues to be the unsung hero of NBC’s Thursday comedy more info or to apply now. EOE. lineup, and the network has ordered four more episodes, bringing its Season 5 total to 22. So far in its fifth season, See your ad here tomorrow! CLICK HERE for details. Superstore is averaging a 1.2 rating in adults 18-49 and 3.9 million viewers overall in Live+7. It is NBC’s highest- U.S. JOB OPENINGS EDGED LOWER IN SEPT. rated series on Thursday and the highest rated comedy. Jobs remain plentiful and hiring solid — showing that while The Season 5 premiere surged to a 2.8 rating in 18-49. It the labor market has cooled, it remains a source of strength stars America Ferrera, Ben Feldman, Mark McKinney, for the U.S. economy, The Wall Street Journal reports. Lauren Ash, Colton Dunn, Nico Santos, Nichole Bloom The number of unfilled jobs declined to a seasonally and Kaliko Kauahi... We’ll be seeing more of Nurse Dennis adjusted 7.02 million at the end of September, the Labor on CBS’ comedy Carol’s Second Act. Cedric Yarbrough, Department said yesterday. That was the fewest available who has recurred as the character since the series’ launch, jobs in 18 months. But openings still exceeded the number has been promoted to series regular. Carol’s Second Act, of unemployed Americans — those without work but actively starring Patricia Heaton, centers on Carol Chambers looking — by 1.26 million. (Heaton), who after raising her two children and retiring Before 2018, openings had never exceeded unemployment from teaching, embarks on a quest to become a doctor. in records back to 2000. 11/6/2019

The Daily News of TV Sales @ www.spotsndots.com PAGE 2 CTV SPENDING TO SOAR 38% TO $7B THIS YEAR COMSCORE TAPS BOARD MEMBER AS CEO Connected TV (CTV) media spending will surge 38 percent Comscore has named board Vice Chairman Bill Livek as to $6.94 billion in the U.S. this year as advertisers work to its new CEO and executive vice chairman as it tries to move reach audiences on streaming services like Hulu, Roku and past a period of turmoil, The Wall Street Journal reports. YouTube, eMarketer reports. Marketers are interested in a strong Comscore, as an The firm estimates that CTV ad spending will hit $14.1 alternative to industry leader Nielsen Holdings and billion by 2023. CTV usage is forecast to grow 5.3 percent because they want new measurement tools in a swiftly to reach 195.1 million viewers by the end of this year and changing media business. But several incidents have will surpass 200 million by 2020. Roku is the most popular complicated Comscore’s efforts to deliver. streaming device, with about 44 percent of viewers, followed The previous top executives, CEO Bryan Wiener and by Amazon Fire TV (33%), Google Chromecast (16%) President Sarah Hofstetter, left in March after less than and Apple TV (13%), and there is some a year in their roles. The board and the overlap among users of multiple devices. executives said they disagreed over YouTube is estimated to have 198 million how to execute the company’s strategy. U.S. viewers, making it the most popular She brings out the best in Board member Dale Fuller has been OTT video service that runs advertising, me, and there’s just no way operating as interim chief executive. followed by 75.8 million for Hulu’s ad- I’m putting up with that. Combined with an SEC investigation supported tier and 7 million for Sling TV, over accounting issues, the executive eMarketer estimated. shake-up alarmed shareholders. Netflix, which is ad-free, had 60.6 million Comscore’s stock has fallen 88.3 U.S. subscribers at the end of Q3, per a FunnyTweeter.com percent since March 29, just before quarterly report. Wiener and Hofstetter left. eMarketer’s estimate on CTV ad The company has been trying to calm spending arrives as the OTT space goes through one of the the waters. It said in May that it would cut its workforce by most disruptive periods in the history of the fledgling industry. 10 percent, or roughly 180 people, and take other steps to Media and tech giants are launching a slew of new services reduce costs. In September, Comscore said it had settled that aim to reach viewers who connect their TVs directly the probe by the SEC. to the internet instead of relying on a cable or satellite TV Yesterday the company reported third-quarter revenue of subscription. $94.3 million, down from $102.9 million during the same period last year. It reported a net loss of 16 cents a share, ACCOUNT ACTIONS narrower than a net loss of 42 cents a year earlier. WPP has won AXA’s global media account following a 10-month review, Campaign US reports. The $161 million AS FIRES BURN, CALIFORNIA TURNS TO LOCAL TV account will be handled by Wavemaker and GroupM in close (Continued from Page 1) to 30 markets. Publicis retains the creative account following Steve Lanzano, president of the TVB, says the media a 10-year relationship with the insurance giant. The American usage study is “another proof point among a multitude of arm of AXA is AXA Financial, which is known mainly through research confirming local broadcast television’s continued its subsidiaries such as AXA Advisors, AXA Equitable Life dominant position among consumers as the most trusted Insurance, AXA Network, MONY (former Mutual of New and relied upon news source for potentially life-saving York), US Financial Life and AllianceBernstein... BMW has coverage in times of emergency.” awarded its U.S. Motorrad creative account to Hill Holliday. The data is based on information collected from 1,553 The IPG shop will wrangle the auto brand’s social and digital people in the Los Angeles and San Francisco markets. The position as its creative AOR for the motorcycle business in interviews were conducted between Oct. 29 and Nov. 4. America. The account is believed to be worth around $1 Download the full report HERE. million in agency fees, Campaign US says. MC Saatchi was the incumbent. MONDAY NIELSEN RATINGS - LIVE + SAME DAY THIS AND THAT The FCC yesterday released its Oct. 16 order allowing T-Mobile to merge with Sprint in a $26.5 billion deal. The commissioners approved the deal last month on a closed- door, 3-2 party-line vote. The merger was praised by Republican commissioners as a boon for rural America and by Democratic commissioners as a disaster for consumers. The merger still faces a legal challenge by a coalition of state attorneys general... Meredith’s Local Media Group is partnering with Southern Living magazine to launch The Southern Living Show in 12 markets this April. The show will be hosted by Ivy Odom, who also hosts the brand’s Hey Y’all digital video series. Viewers will get a sneak peek of the new series when Meredith’s 17 stations air four holiday- focused specials starting around Thanksgiving. 11/6/2019

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