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tst east PACIFIC PLACE c PLACE PACIFIC b PLACE HYSAN K11 a7 K11 cross harbour tunnnel THE ONE a7 WEATHER MARCH ISTO OCTOBER THE BEST CONSIDERED EXPECT VISIT. TO TIME CLEAR, GENERALLY SOMETIMES SMOGGY, BESKIES. SPRING CAN WHILE SUMMERS RAINY, AND HUMID ARE HOT, TYPHOONS. BY PLAGUED HOTEL ICON HOTEL map

IFC.COM.HK 13 ZEN SHOPPING. HK’S MOST PACIFICPLACE.COM.HK 14 HK.K11.COM [ICC] b2 17 ELEMENTS UNDERGROUND SHOPPING KOWLOON. SPREE IN WEST ELEMENTSHK.COM SPECIALTY 18 eslite bookstore SUPERFUTURE’S FAVORITE BOOKSTORE TAIWANESE TEAROOM ON ARTSY AN HAS FLOOR. THE 9TH 500 PLACE, HYSAN 8-10/F, BAY CAUSEWAY RD, LEIGHTON 6788 +852 3419 SUPERMALLS SUPERMALLS b 12 IFC SHOPS. GREAT GLITZY VIEWS. HARBOUR RESTOS. SUPERLAND. ESCALATOR DESIGNERS. DESIGNED FOR ESLITE.COM HP.LEEGARDENS.COM.HK 15 BRANDS UNITE. JAPANESE THE-ONE.HK 16

argyle rd argyle

78

10

salisbury rd salisbury chatham rd chatham

ho man tin

hennessy rd hennessy

6

6

c

MONG KOK BETTER FOR OR WORSE, AUTHENTIC THIS IS OF SMALL HK. DOZENS CENTERSSHOPPING INSPECIALIZE OF MANNER EVERY AND TECHNOLOGICAL KNICKKNACK SARTORIAL IMAGINABLE.

5 5 kowloon rd gloucester b nathan rd b

2 AQUA SPIRIT AQUA SACAI WILLIAM CHENG & SON a MAISON KITSUNÉ king’s park king’s WHITE NOISE RECORDS map map

07 kapok TOP ONE OF HONG KONG’S AND FRESH SHOPS SPORTS BAGS, WATCHES, FUNKY GEAR. SHOES, CLOTHES, LOCATIONS EIGHT SHOP PMQ, INCLUDING ABERDEEN ST, 35 HG 10-12, SHEUNG WAN +852 2858 8170 KA-POK.COM BOUTIQUES... OTHER 08 SUPERFASHION. JAPANESE SACAI.JP 09 IN TAILOR OLD SCHOOL a KOWLOON. WILLIAMCHENG-SON.COM b5 YARD 10 GOLD CLOTHING UTILITARIAN AND SUPPLIES. GOLDYARD.COM.HK 11 IN TOKYO MEETS PARIS BAY. CAUSEWAY CLEVELAND ST, A, 5-7 SHOP BAY CAUSEWAY KITSUNE.FR 11 GOUGH ST, GOUGH ST, 11 SHEUNG WAN +852 2552 1313 WOAWSTORE.COM

kowloon park 54 yau ma tei

victoria harbour

22 mong kok

kowloon west terminus

jordan rd

47

icc

TRI ELEMENTS W HOTEL

111 4 b b10 hong kong

79 17

TSIM SHA TSUI SHA TSIM THE OLDEST ONE OF NEIGHBORHOODS IN SHA TSIM KOWLOON, HECTIC A [TST] IS TSUI HODGEPODGE OF SHOPS, AND RESTAURANTS VENUES. ENTERTAINMENT harcourt rd queensway map map ©NACÁSA & PARTNERS INC. & PARTNERS ©NACÁSA

06 woaw! AMAZING OF WORLD GREAT A PLUS WONDERS!... TERRACE. AND COFFEE BAR i.t hysan one SHOP DELICIOUS DESIGNS AT CEILING TO FROM FLOOR THIS HK BRAND FLAGSHIP. AVENUE 1 HYSAN BAY CAUSEWAY +852 2890 7012 ITHK.COM 05 squarestreet LABEL SCANDINAVIAN CRAFTING MINIMALIST AND SHOES COOL WATCHES, OF LEATHER. LOADS SHEUNG WAN ST, 15 SQUARE +852 2362 1086 SQUARESTREET.SE 04

kowloon highway ifc

airport express line express airport

tai kok tsui robinson rd

kowloon

sham shui po

des voeux rd hong kong island

shan teng b4 c6 western harbour crossing harbour western

map map

THOMBROWNE.COM +852 2285 9002 SHOP 1, 18 ON LAN ST, SHOP 1, 18 ON LAN ST, CENTRAL 38 SAI ST, SHEUNG WAN ST, 38 SAI +852 2559 8555 ZOOBEETLE.COM 03 thom browne AFTER OPENING UP SHOP THOM TOKYO, AND IN NYC TEAMED UP HAS BROWNE TO JOYCE WITH RETAILER THREE-LEVEL A LAUNCH IN HONG KONG. LOCATION THE NYC AFTER MODELED AS AND LOOKING STORE EVER. AS CLASSY 02 château zoobeetle STORE CONCEPT FANCY A POPS FRANÇAISE LA À UP IN SHEUNG WAN. FRANCOPHILES WILL AND THE MEN’S ATTACK SHOES, APPAREL, WOMEN’S AND ACCESSORIES BAGS, MADE IN ALL COSMETICS, FRANCE.

CENTRAL HONG KONG’S TO EQUIVALENT SINGAPORE’S ORCHARD JAPAN’S OR ROAD COMES REPLETE GINZA LUXE WITH EVERY KNOWN ACCOUTERMENT MODERN MAN. TO

connaught rd 1

caine rd

tokyo

queen’s rd pun shan kui

c6

SAI YING PUN SAI ONCE UP-AND-COMING, AND UP YING PUN HAS SAI THE HILLY WANDER CAME. CHARMING FOR STREETS ANDBOUTIQUES NEIGHBORHOOD COZY FEEL A GET TO EATERIES OLD HONG KONG. FOR UILDING, 12 PEDDER map 307, 3/F, PEDDER 3/F, SHOP 307, B AT [ALSO CENTRAL ST, LANDMARK IN CENTRAL] +852 2804 6991 THEARMOURY.COM BOUTIQUES 01 the armoury CLOTHIER ARTISANAL AND CLASS OOZING SHOP CRAFTSMANSHIP. OF FULL THE CABINETS ACCESSORIES, HANDSOME JACKETS, READY-TO-WEAR AND POCKET PANTS SUIT A OR HAVE SQUARES. THE MASTER MADE BY CARE TAKES WHO TAILOR, LOOKING DANS OF DAPPER AND CLASSIC BOTH FOR CUTS. CONTEMPORARY SHOPPING SHOPPING THE MOST PERFECT PERFECT THE MOST OF IMPLEMENTATION FREE-MARKET CAPITALIST HONG KONG IDEOLOGY, SMITH’SADAM IS LIKE BLADE RUNNER FEVER THIS STARK DREAM. AND GLASS METAL A FUTURO-METROPOLIS IS PARADISE, CONSUMERIST WEEK’S WHERE NEXT TRENDS DUCK BETWEEN JAMS TRAFFIC TEUTONIC IN SEARCH OF ONE MORE YET LIMITED EDITION. AFFLUENT THE BEHIND IS HONG KONG FACADE, IN PERPETUAL CITY A TRANSITION. 2046 MAY AWAY, LIFETIME A SEEM CLOSELY LOOK YOU IF BUT THE SEE ALREADY CAN YOU . THE WALL WRITING ON PING PONGPING GINTONERÍA sai ying pun

SHEUNG WAN HAS SHEUNG WAN OF LATE, BLOSSOMED LITTLE QUIET A FROM POT HOT A CORNER INTO AND OF CHIC BRANDS THE IN ESPECIALLY BARS. HOLLYWOOD ABOVE AREA ROAD. LAMMA ISLAND LAMMA TO TRIP DAY A MAKE ISLAND THIS OUTLYING DIPPY SOME HIPPY FOR LAID-BACK SHOPPING, FEW A COFFEE SHOPS, AND BEACHES GREAT THE FRESHEST SOME OF IN HK. SEAFOOD SUPOK_LAYOUT_F5.indd 2 c a b hong kong to chek lap kok airport 34km hong kong 55

superfuture® superguide

THIRD GENERATION URBAN CITY GUIDE FOR GLOBAL SHOPPING EXPERTS EXPERTS SHOPPING GLOBAL GUIDE FOR CITY URBAN THIRD GENERATION AVAILABLE NOW GUIDE HONG KONG GUIDE SERIES CITY NEW PRINT

press release press superfuture hong kong superfuture® superguide

hong kong superfuture®

12 2015

PUBLISHER LIMITED UNIT WORKING US$ 12.00 95.00 HK$ 17.00 AU$ E 11.00 PUBLISHED IN HONG KONG @SUPERFUTURE ON FOLLOW FACEBOOK TWITTER INSTAGRAM TUMBLR PINTEREST #SUPERFUTURE #SUFU #SUFUHK ©2015 SUPERFUTURE®©2015 RESERVED RIGHTS ALL A SUPERFUTURE® IS TRADEMARK REGISTERED OF SUPERFUTURE STRICTLY CORPORATION. NO REPRODUCTION WRITTEN WITHOUT VIA AUTHORIZATION SUPERFUTURE. FEEDBACK APPRECIATE ALWAYS WE MAY YOU FEEDBACK ANY THIS HELP MAKE TO HAVE GUIDE MORE USEFUL. ANY REPORT PLEASE EMAIL VIA DISCREPANCIES [email protected] PRODUCER SUPERFUTURE® SUPERFUTURE.COM DIRECTOR CREATIVE BERKOWITZ WAYNE EDITOR HONG KONG SPRINGER KATE CARTOGRAPHY TIM QIU

472403

789881 EXPERT. SHOPPING CREATIVE AND NIGHTLIFE DISTRICTS. FOOD, SHOPPING, INTEREST. EDITORS. LOCAL INTERIOR STORES, STORES, BOUTIQUES, SPECIALTY GALLERIES. ART AND CLUBS. BARS 9 ISBN 978-988-14724-0-3 SUPOK_LAYOUT_F5.indd 1 THE AREAS YOU NEED TO NEED YOU AREAS THE ABSOLUTELY THE AND KNOW HELPTO MAPS ESSENTIAL THERE. GET YOU ONLINE THIS ORIGINAL GUIDE SHOPPING DIGITAL SERIES FROM 1999 IS NOW AN OLD-SKOOL OFFERED IN FORMAT. PRINT FOLDED THOSE WITH FOR PERFECT SPANS ATTENTION LIMITED AND UNLIMITED CREDIT LIMITS. HONG KONG EDITION 2015 DECEMBER SUPERFUTURE GUIDES CITY [+] SUPER CURATED MAPS AND REVIEWS OF SELECTED MAPS [+] SUPER CURATED THE SUPER GLOBAL FOR ESTABLISHMENTS MAPS OF MAIN HONG KONG AREA AND 6 MAP [+] 1 CITY OF AND PLACES ROUTES WALKING HOTZONES, [+] OUR BY AND LISTINGS READ REVIEWS TO EASY [+] FASHION STORES, [+] AND DEPARTMENT SUPERMALLS RESTAURANTS, OF CAFÉS, [+] SELECTION SHORTLIST A AND SUPERHINTS. EVENTS [+] CURRENT print city guide ® series for the global shopping superfuture expert press release

NEW PRINT CITY GUIDE SERIES THIRD GENERATION URBAN CITY GUIDE FOR GLOBAL SHOPPING EXPERTS HONG KONG GUIDE NOW AVAILABLE

24 4 2016 print city guide ® series for the global shopping superfuture expert press release

NEW PRINT CITY GUIDE SERIES THIRD GENERATION URBAN CITY GUIDE FOR GLOBAL SHOPPING EXPERTS HONG KONG GUIDE NOW AVAILABLE

THE SUPERGUIDE SERIES The pioneering superfuture superguide travel series was originally created in 1999 for the globally minded fashion and design related professionals who needed to stay informed of the freshest establishments around the planet. Starting in Tokyo, it was a reaction against the typical tourist driven recommendations and formats available at that time.

Originally available online only, superfuture has become synonymous with detailed city shop reviews and maps, which developed into custom itineraries and guides for both private and corporate clients. Soon after this followed a series of periodically edited downloadable PDF city guides. To date superfuture produces and maintains 11 cities worldwide. With the introduction of app tech- nology, superfuture also created an iphone app for Hong Kong and Tokyo. superfuture now presents its third version of the series with its FIRST EVER PRINT EDITION in collaboration with Hong Kong retailer and publisher WORKING UNIT – the team behind the Hong Kong based KAPOK brand.

BACK TO THE SUPERFUTURE superfuture founder and producer Wayne Berkowitz explains: “New technologies will always keep emerging - though there is still something satisfying about holding an old-skool printed map when discovering a city”... He continues: “Looking at my smartphone screen is the last thing I want to do on a holiday – sure – it’s great for taking Instagram pics, but trying to multitask and view maps and read lists on a tiny screen can quickly become stressful”.

“It’s pretty obvious that these days’ people have increasingly limited attention spans; zero time to read lengthy guidebooks, and zero patience for research. I feel this is exactly the sort of city guide that is suited to our hyper technological lives - one that is highly curated and simply informs users of the definitive places they need to see. no more. no less... and a clear map to help them navigate. One that they can scribble on with a pen and will still be there when their phone battery inevitably runs out!”.

THE SUPERNEW MINI GUIDE FORMAT This new simplified format is a easy-to-read hand held folded list of short, sharp reviews and detailed maps. A curated best selection of current shops, food and dining, nightlife and culture. “Hong Kong is the perfect city for exploring on foot as you never know what you’ll discover down a little lane, up a flight of stone stairs, or inside one of the thousands of jam-packed commercial buildings” says superguide editor Kate Springer. “We have tried to capture that colorful, eclectic vibe by carefully selecting a mixture of worthy openings and timeless gems — all laid out on easy-to-use maps with suggested walking paths”. The folded layout is packaged inside a protective sleeve cover. Overall dimensions [210mm x 70mm x 6mm with 10 panels].

THE FUTURE PRINTERNET For those still hooked to their phones, the guide also provides an interface to connect to a downloaded version of the print guide via QR code. superfuture sees this hybrid convergence of PRINT with INTERNET as part of a new future ‘PRINTERNET,’ where traditional printing has a resurgence with technological innovation. We aim to develop this with the series as we add new city titles.

CUSTOMIZATION This new format has been designed as a fully expandable graphic system and can be customized for brand customers.

SUPERFUTURE Since 1999, the superfuture travel website has expanded into a comprehensive database of over 30,000 listings as well as an off- shoot community forum supertalk with an active community of over 75,000 members who have made almost 3,000,000 posts. super- future also organizes city retail concierge tours for groups as large as 100 people and creates custom graphic cartography. superfuture clients have included PRADA, miu miu, NIKE, LEVIS, Pinterest, GIVENCHY, Lane Crawford, Netflix and Marks & Spencer, It has appeared in publications including TIME magazine and The Financial Times, and worked on collaborations with Ace Hotels and Google. superfuture currently publishes PDF superguides for Tokyo, New York, Los Angeles, Paris, Sydney, Shanghai, London, Berlin, Hong Kong, Beijing and Bangkok. superfuture publishes iphone app superguides for Hong Kong and Tokyo.

Available at KAPOK stores Hong Kong and KAPOK webstore $HK95 [$US12] superfuture.com/printed

24 4 2016 print city guide ® series for the global shopping superfuture expert press release

NEW PRINT CITY GUIDE SERIES THIRD GENERATION URBAN CITY GUIDE FOR GLOBAL SHOPPING EXPERTS HONG KONG GUIDE NOW AVAILABLE for press enquiries download print ready press images and internet ads available FOR b2B ENQUIRIES on request [email protected] LAUNCH NEWS superfuture.com/supernews/superfuture-print-city-guide-series

HEADLINE TITLES websales BACK TO THE SUPERFUTURE www.ka-pok.com/webshop/super-future-hong-kong-guide-normal- SUPERFUTURE GOES BACK TO THE PRINTERNET edition.html NEW CITY GUIDE GOES BACK TO THE SUPERFUTURE SUPERFUTURE SUPERGUIDE GOES BACK TO THE PRINTERNET press release SUPERGUIDE 3.0 GOES BACK TO THE PRINTERNET superfuture.com/press

SHORT COPY HASHTAGS superfuture goes back to the printernet with a new print city #superfuture #sufu #sufuhk #backtothesuperfuture #printernet guide series for global shopping experts. First city off the rank is #handhelddevice #nobutttons#printernetfriendly Hong Kong with more cities to follow. The pioneering superfuture superguide travel series was originally created in 1999. Originally FACEBOOK available online only, it was followed by a series of periodically superfuture goes back to the printernet with a third generation edited downloadable PDF city guides. superfuture produces and print city guide series for global shopping experts. First city off maintains 10 cities worldwide as well as an iphone app for Hong the rank is Hong Kong. More cities to follow. Kong and Tokyo. This new simplified format is a easy-to-read www.ka-pok.com/webshop/super-future-hong-kong-guide-normal- hand held folded list of short, sharp reviews and detailed maps. A edition.html curated best selection of current shops, food and dining, nightlife superfuture.com/printed and culture in Hong Kong. Easy to navigate custom maps created by superfuture pinpoint key locations. The folded layout is pack- TWITTER aged inside a protective sleeve cover. The guide also provides an @superfuture goes back to the #printernet with a new print city interface to connect to a download version of the print guide. guide series. beta launch city #hongkong. #backtothesuperfuture www.ka-pok.com/webshop/super-future-hong-kong-guide-normal- edition.html superfuture.com/printed

INSTAGRAM @superfuture goes back to the #printernet with a new print city guide series. #hongkong. #backtothesuperfuture #superfuture #sufu #sufuhk ka-pok.com/webshop/super-future-hong-kong-guide-normal- edition.html superfuture.com/printed

EDITOR - KATE SPRINGER Kate Springer is a freelance writer and editor who has been based in Hong Kong for the past four years. She is also a co- founder of new lifestyle website The Loop theloophk.com, which covers dining, travel and city living news. Her work has been published by various outlets including Superfuture, BBC Travel, TIME, Forbes Travel Guide, Fodor’s, Time Out, HK Magazine, Home Journal and more.

superfuture.com/printed

24 4 2016