Warrnambool – Our Role in Victoria's Prosperity
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Warrnambool – capital of the South West Warrnambool: the capital of Victoria’s South West, home to 33,500 people and a focal point for a regional population exceeding 122,000. The city has a $3.1 billion economy - Warrnambool City Council owns and Ocean Road tourist region, a region that Victoria’s eighth largest outside Melbourne operates an airport, theatre, art gallery, attracts 5.3 million visitors on day trips - and an annual gross regional product of holiday parks, livestock saleyards and a annually. Warrnambool itself draws around $1.7 billion (2015). major tourist attraction in the Flagstaff Hill 700,000 visitors each year. The value of Maritime Village. tourism output for Warrnambool is $159.4 The Warrnambool municipality covers million. 120sqkm and includes the city of The city is home to and supports industries Warrnambool and the townships of including dairy and meat processing and The value of construction in Warrnambool Allansford, Bushfield and Woodford. wool production. annually exceeds $100 million. Over the next two decades we expect more to see The city is a regional centre for health Agricultural production in the Great South more than $2 billion invested in housing care, education, sport and culture and Coast region over 2010-2011 was $2.1 and land. professional services. billion. This is 18 per cent of Victoria’s total agricultural production of $11.6 By 2036 Warrnambool’s population will be It has a base hospital, university, TAFE billion, generated from just 12 per cent of approaching 50,000. college, passenger rail and freight services Victoria’s land mass. and provides the region with a diverse range of professional services. Warrnambool is situated in the Great An employment base Warrnambool’s population growth is driven by employment The city’s labour force growth grew by 13.26 per cent between 2008 and 2013 —the highest rate of all Victorian regional centres. To sustain this employment level, a further 8,000 jobs will be required over the next two decades. Warrnambool is an important regional employment hub. About 2,500 of its workers reside in other regional Victorian local government areas, mainly in neighbouring Moyne and nearby Corangamite. Between 2007 and 2011 Warrnambool reported the fastest growth in the number of businesses actively trading in goods and services of all Victorian regional cities. 30,000 25,000 20,000 e 15,000 Peopl 10,000 5,000 2006 2011 2016 2021 2026 2031 2036 Forecast Employment (with separate Tourism Sector) Industry Sector Jobs % Health Care & Social Assistance 2,529 19.0 % Retail Trade 1,826 13.7 % Education &Training 1,346 10.1 % Tourism 1,045 7.9 % Construction 827 6.2 % Manufacturing 791 6.0 % Public Administration & Safety 717 5.4 % Professional, Scientific & Technical Services 639 4.8 % Accommodation & Food Services 553 4.2 % Wholesale Trade 546 4.1 % Other Services 485 3.7 % Transport, Postal & Warehousing 389 2.9 % Financial & Insurance Services 379 2.9 % Administrative & Support Services 296 2.2 % Electricity, Gas, Water & Waste Services 280 2.1 % Rental, Hiring & Real Estate Services 171 1.3 % Information Media & Telecommunications 156 1.2 % Arts & Recreation Services 142 1.1 % Agriculture, Forestry & Fishing 139 1.0 % Ownership of Dwellings 18 0.1 % Mining 13 0.1 % Total 13,287 100.0 % Warrnambool, as a leading regional Warrnambool – a Victorian city, has an essential role as a centre for employment and residential growing part of a big growth. This has implications for the Regional cities liveability and amenity of Melbourne, vital to the nation’s future picture a point outlined in the Regional Cities Victoria Growth Framework (2013). “As the Australian Government focus on Over the past two decades The framework was developed by increasing our productivity, businesses Warrnambool’s population has Regional Cities Victoria (RCV), the will continue to see the benefi t of moving organisation which represents the state’s away from congested metropolitan increased by 25 per cent. largest regional city councils, including areas. This will increase demand for Warrnambool. The city’s consistent growth means regional cities to become economic improved and expanded services and Warrnambool City Council (WCC) has infrastructure are required; we need to hubs, connected to large scale economic identifi ed key projects that will provide ensure we maintain our liveability while infrastructure as well as centres for the enduring social and economic benefi t to remaining attractive to industry. the Great South Coast region. arts, culture, sporting, fashion and food – truly performing their role as ‘regional Central to improving infrastructure is A number of projects fall within the equality of service - the notion that those capitals’ within their catchments.” domain of WCC – from a geographic living in regional areas of Victoria are and governance perspective – others not placed at a disadvantage and have require a collaborative eff ort from councils, Regional Cities Australia reasonable access to quality transport, communities and businesses within the health care, education and recreational Great South Coast region. opportunities. Warrnambool – centre for health and education Deakin University The top ranked Victorian university for student satisfaction (2012). The university has 1200 students at its 94ha Warrnambool campus enrolled in fi elds of medicine, business, arts and science. Students at the Warrnambool campus of the School of Medicine have dominated the top results achieved by medical students across the university’s four campuses off ering studies in medicine. The Warrnambool Campus is connected to high-speed broadband via a VicTrack fi bre- optic cable. This provides for the rapid transfer of large amounts of data, extremely reliable video conferencing and the delivery of cross-campus teaching. In 2015 Deakin University was ranked in the world’s top 50 universities under 50 years old. South West TAFE Based in Warrnambool and with several regional campuses, in 2013, South West TAFE received 11,679 individual enrolments, which equated to 2.98 million student contact hours. South West TAFE remains the largest vocational training provider in south-west Victoria. South West Healthcare The multi-campus health service delivers 133 medical, nursing, mental health, allied health and community health services and is the region’s largest employer with 948 equivalent full-time staff . In 2013-2014, the service treated 17,141 inpatients and at its major campuses in Warrnambool and Camperdown. Over the same period 26,777 patients treated at the two emergency departments. The redeveloped Warrnambool Base Hospital was offi cially opened in September 2011 and in 2012 the $26 million Warrnambool Community Health primary care centre was completed. In 2012-2013 $25 million in State and Federal government funding was announced for an integrated cancer centre. A local fundraising campaign raised $5 million to make the cancer centre a reality. Construction of the centre is now under way in Warrnambool’s medical precinct. Funding is now sought for Stage II redevelopment of the Base Hospital. A Food Hub Warrnambool – our Great potential for growth in food production, processing and role in Victoria’s packaging exists in Warrnambool. prosperity Already Warrnambool and the immediate region accommodates four international food processing companies: Midfi eld Meats, Fonterra, Murray Goulburn (Moyne Shire) and Warrnambool is among a cluster of Warrnambool Cheese and Butter (Moyne Shire, owned by Saputo). These operations are regional Victorian cities that will have an staff ed by a skilled workforce supported by a TAFE institute and university. important role to play in accommodating population growth, delivering services and Plan Melbourne identifi es that “the ability to move goods effi ciently by road and rail fostering new jobs. between key regional cities and markets in Melbourne, interstate and nationally is critical to Victoria’s economy”. Our priority projects encourage growth in housing and employment. Our focus on Considerable eff ort has already gone in to enhancing transport connections with work the region’s food production potential will under way on an expanded aviation park at Warrnambool Regional Airport and the assist in meeting the growing demand in completion of an upgrade to the rail freight node in Warrnambool. Asia for beef, lamb and dairy products. This positions Warrnambool as a Food Manufacturing Centre of Excellence. Alignment with State Government vision Cementing Warrnambool’s status as a centre of food manufacturing excellence complements the State Government’s aim to boost jobs growth in the key areas of food and fi bre and transport. “Unlocking the growth potential of these cities—so they can accommodate a greater proportion of the state’s future growth, with good transport connections between them and Melbourne— will create a state of cities where there are greater choices for people about where to live, work or start a business.” - Plan Melbourne Warrnambool – priority projects Warrnambool City Council projects - capital investment required Warrnambool city centre renewal Library redevelopment Flagstaff Hill Maritime Village redevelopment Warrnambool Regional Airport Premier sports ground (Reid Oval) Aquazone (aquatic centre) redevelopment Railway Precinct High speed broadband (NBN) Brierly Community Precinct Safer boating in Lady Bay Regionally focused projects Stage II redevelopment of the Warrnambool Base Hospital, South West Healthcare Upgrade