THAN a MARKET How German Companies Are Growing Roots in Chinese Society
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2019 MORE THAN A MARKET How German companies are growing roots in Chinese society Vertretungen der Bundesrepublik Deutschland in der Volksrepublik China CONTENT PAGES MAP OF ENGAGEMENT 04 – 07 INITIATORS 08 – 09 GREETING BY THE AMBASSADORS 10 – 11 MORE THAN A MARKET INITIATIVE 12 – 15 SPECIAL REPORT: CSR AND GENDER EQUALITY 16 – 25 CASE STORIES 26 – 67 CASE ABSTRACTS 68 –105 IMPRINT 106 – 107 REFERENCES 108 – 109 3 MAP OF ENGAGEMENT HARBIN CHANGCHUN SHENYANG HOHHOT BEIJING TANGSHAN DALIAN YINCHUAN LAIYUAN TIANJIN TAIYUAN SHIJIANZHUANG JINAN XINING LANZHOU BENGBU CHUNHUA XI‘AN ZHENGHOU CHANGZHOU DEYANG TAICANG WUXI NANJING NANTONG CHENGDU SUZHOU HEFEI LESHAN KUNSHAN SUINING WUHU WUDU WUHAN SHANGHAI CHONGQING HAHGZOU NINGBO NANCHANG HEQING CHANGSHA GUIYANG FUZHOU PUCHEN KUNMING LIUZHOU GUANGZHOU NANNING SHENZHEN FOSHAN HONG KONG MACAU HAIKOU 4 CASE STORIES: PAGE 28 – 66 CASE ABSTRACTS: PAGE 70 – 105 P 28 BMW China Automotive Trading & P 50 Merck Holding P 70 Adidas BMW Brilliance Automotive Clean Water Project adidas School Football Program BMW China Culture Journey Shanghai Shanghai Beijing P 52 Metro China P 70 Aichelin Heat Treatment Systems P 30 Boehringer Ingelheim Metro Green stores “Window on the World” for Little Swan Public Develop veterinarian talents in China Shanghai Welfare Elementary School Shanghai Beijing P 54 Oase Living-water P 32 Bosch (China) Investment Helping poor students in the countryside P 71 Alba Berlin Basketballteam Bosch University Program Taicang Language & Basketball Shanghai Hong Kong P 56 Sharehouse P 34 Brugger Magnetsysteme Pfrang Association P 71 B. Braun Medical Increasing sustainability in magnet supply chains Nanjing “Run for Love” B. Braun Half-marathon Various locations charity run P 58 Siemens China Shanghai P 36 E.G.O. Components Siemens I-Green Education Program – Summer Camp for left-behind children University Student Summer Project P 72 BASF Taicang Beijing BASF’s Goodwill Teacher program Shanghai P 38 Edscha Automotive Technology P 60 SIG Combibloc Edscha moves – development aid for Yunnan kids VOC Emission Reduction Project Shanghai Suzhou P 72 Bayer China Bayer Children Care Program Shanghai P 40 Freudenberg Chemical Specialities P 62 Taicang Inclusion Factory I Love Robots program Flex Mechanical Inclusive Factory Shanghai Taicang P 73 Beiersdorf We care – Education, Children, Youth P 42 German School Shanghai-Hogqiao P 64 Volkswagen Automatic Transmission Shanghai Project Illumine + Eye care outreach Work2Work Intern Program Shanghai Tianjin, Beijing P 73 BHS Corrugated Machinery Dual Vocational Education Training Program P 44 GSN Electronics P 66 Wacker Chemicals Shanghai GSN Living Wage project Long-term reading-companion Shanghai Shenzhen P 74 BOC (Linde) Hydrogen fueling stations for cleaner P 46 Hape Holding buses and cars in China We Care We Share Shanghai Ningbo P 74 Bosch Investment P 44 Henkel Investment Deploying CO2 reduction and energy Flying Hope efficiency in Bosch China Shanghai Shanghai 5 MAP OF ENGAGEMENT CASE ABSTRACTS: PAGE 70 – 105 P 75 Bosch Rexroth P 80 Continental Automotive Systems P 85 Fiducia Management VOCs treatment system LEGO class Fidu-Share Beijing Shanghai Shanghai P 75 Bosch Rexroth P 80 Continental Automotive Changshu P 85 Grand Kempinski Hotel GoGreen @ PkP Corporation Social Responsibility @HBS Kick Off – Football Project Beijing Changshu Plant China Shanghai Changshu P 76 Brose P 86 Haering Precision P 81 Continental Tires Million Tree Project Sino-German Friendship Kindergarten RTO air treatment project Shanghai Taicang Hefei P 76 Brose Changchun Automotive Systems P 86 Harmony Shanghai P 81 DHL Global Forwarding Sponsor Changchun Child Welfare Home International Community Dance Project GoGreen - One, Two, Tree! THE FOUR SEASONS Changchun, Beijing Shanghai Shanghai P 77 Brückner P 82 Dr. Beckmann Delta Pronatura Yes, we care “Orange Backpack” Non-Profit Program P 87 Hella Corporate Center Suzhou Nanjing Hella Library Project Shanghai P 77 Buurtzorg Neighboorhood Care Asia P 82 Dräxlmaier Group Better care at home at lower cost Youth Skills Upgrading Programme P 87 Hella Corporate Center Hong Kong Shenyang, Beijing Hella University Cooperation Shanghai P 78 Celanese P 83 Duravit Handmade Bears for Shanghai Baby Home Sustainable Development Education P 88 K.D.F. Distribution Shanghai Chongqing, Guangzhou Lupin Foster Shanghai P 78 Century 3 P 83 Evonik Industries Better schools and better homes Evonik contributes to a sustainable P 88 Kaercher CleaningTechnology Shanghai development in China Double Ninth Festival Activity for Elders Changchun, Nanning Changshu P 79 Changsha Bach’s Bakery Employment of people with hearing impairment P 84 Faurecia Clean Mobility P 89 Kern-Liebers Changsha Clean Mobility Month Taicang German Industrie Meister Training Shanghai Center (DTIT) Taicang P 79 Continental Automotive Changchun (CPT Automotive) P 84 Festo Government-Enterprise Cooperation Partnership with WorldSkills for developing P 89 Knauf New Building Material and Precision Poverty Alleviation occupational education in China Knauf Blue Changchun, Beijing Shanghai Wuhu 6 P 90 KPMG P 95 Ningbo Silk Trend Garments P 101 Taicang German Technician Training Center CSR Innovation Project Competition POLYMAX Summer Kindergarten TTT (Train The Trainer) for Taicang Sino-German Shanghai Ningbo Handicapped Workshop Taicang P 90 Lanxess Chemical P 96 NOK-Freudenberg Oilseal Special care for special children Lanxess-Goethe-Institut partnership P 101 Taicang Roundtable Changchun, Beijing Shanghai Sino-German Cultural Exchange Taicang P 96 Nord-Lock P 91 Mann+Hummel Filter Nord-Lock China started sponsoring Drawing Charity Cycling Event Courses for adults with special needs P 102 Taicang Roundtable Shanghai Shanghai Establishing Taicang Engineer Association Taicang P 91 Mann+Hummel P 97 Porsche Motors Wix Power Porsche “Empowering the Future” Shanghai Young Chinese Artist Cultivation P 102 Thyssen Elevators Shanghai TkEC Sunshine 365 Fund P 92 Marquardt Switches Shanghai P 97 Pulcra Speciality Chemicals The Power of Giving Be your strong support while you are growing Shanghai P 103 thyssenKrupp Elevators Shanghai The Frozen Boy’s Loving Bookstore Project P 92 Merck Display Materials P 98 Renyi Yong Chun Kungfu Center Shanghai Green Crystal Project Violence free zone- school Shanghai Guangzhou P 103 Trolli Guangzhou Confectionery Power & Gas energy saving implementation P 93 MollerTech Automotive Parts P 98 Rose plastic Guangzhou Environmental Protection Rose Plastic R3 (Reduce, Recycle, Reuse) Langfang, Beijing Kunshan P 104 TÜV Rheinland P 93 MR China P 99 SAIC Volkswagen Automotive Developing the Next Ambassador of Green Living MR primary school library Waste Management Pilot Project Taicang Shanghai Shanghai P 104 TÜV Rheinland P 99 SAP Labs P 94 Mubea Automotive Component I Flying – rural teacher training Youth Health Care – Taicang Kids Football SAP Labs China Digital Social Innovation for Sustainability Shanghai Taicang Shanghai P 105 Wago Electronic (Tianjin) P 94 Mubea Automotive Component P 100 Schaeffler Holding Caring for special groups, together with love Mubea-Helps-Foundation “Electric Racing Dream” comes true Tianjin, Beijing Taicang Shanghai P 95 Ningbo BRANOpac P 100 Siemens P 105 ZAMA Precision Industries Shanghai Young Bakers Electricity Safety for Traditional Ancient Village Zama Vocational Training Ningbo Dalian, Beijing Huizhou, Guangzhou 7 INITIATORS SHAPING THE WORLD TOGETHER LIZ MOHN, VICE-CHAIRWOMAN OF THE BERTELSMANN STIFTUNG, EXECUTIVE BOARD The world is undergoing great transformation. The major trends of Cooperation means that not only must policy makers and civil soci- globalization and multilateralism, demographic and technological ety get involved in shaping a new tomorrow, the business community change are putting increasing pressure on established institutions of must do so as well. Since business actors are now, more than ever, global governance – namely, pressure to adapt to the consequences local as well as global actors, the role they play when it comes to of these trends. At a time when technology could finally realize the employees, customers and partners can never be overestimated. The promise of connecting the world into one global village, some forces More than a Market initiative is focusing on the German business are disconnecting the networks of trust and cooperation that have actors in China that spare no effort when it comes to contributing to grown over the years. All of these challenges have created an atmo- and shaping the society around them for the better. They do so via sphere of uncertainty. Both China and Germany are looking for new their culture of social responsibility, which also includes responsible solutions to tackle these developments. corporate leadership. Facing unstable times, we must never forget that times can change The German companies’ efforts would never have been successful – or rather: They can be made to change, they can be shaped. How- were it not for the special relationship between China and Germany. ever, in a world of such complexity, there is never just one adequate Based on respect, trust and values, the Chinese-German partner- answer. Effective and practical initiatives that support new visions ship has been thriving for decades, resulting in fruitful collaborations can only be implemented if the interests, expertise and contributions benefitting many. of all societal actors are included from the very beginning. No one country on its own can face any of the multiple challenges