CDMA2000: Insight Into the Future of 3G Devices and Applications
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CDMA2000:CDMA2000: InsightInsight intointo thethe FutureFuture ofof 3G3G DevicesDevices andand ApplicationsApplications Live Webcast February 28, 2007 TodayToday’’ss participantsparticipants Moderator: Iain Gillott Founder and President iGR Panelists: Perry LaForge Executive Director CDMA Development Group Jeff Belk Senior Vice President, Strategy and Marketing Development QUALCOMM Larry Paulson Vice President and General Manager, CDMA Nokia Sue Marek Editor-in-Chief, Telecom and Digital Media FierceMarkets 2 www.cdg.org CDMA2000:CDMA2000: InsightInsight intointo thethe FutureFuture ofof 3G3G DevicesDevices andand ApplicationsApplications Perry LaForge CDG UpUp toto 400400 CDMA2000CDMA2000 1xEV1xEV--DODO BroadbandBroadband DevicesDevices havehave beenbeen commercializedcommercialized byby 3030 VendorsVendors Samsung SCH-A990 Motorola Q Samsung V740 Samsung SCH-i830 HP Compaq nc6400 3.2 Megapixel Camera, Windows Mobile 5 14mm thin, 1.3MP Windows Mobile 2003, Embedded 1xEV-DO TV Out Smartphone Edition Camera WorldMode Toshiba W41T LG KV3600 LG VX8100 Casio W21CA Kyocera 4GB Hard Disk Drive Enhanced 3D Gaming V-Cast - Streaming 2.6 inch WQVGA, Rx diversity Graphics Video, 3DGames 2 MP Camera 55 million people use 1xEV-DO broadband data services offered by 55 service providers worldwide 4 Source: http://www.cdg.org/technology/cdma_technology/cdma_stats.asp and www.3Gtoday.com www.cdg.org CDMA2000CDMA2000 1xEV1xEV--DODO RevRev AA DevicesDevices The commercial availability of EV-DO Rev A devices is starting off strong Novatel Wireless Sierra Wireless Expedite E720 MC5725(V) PCI Express Mini Card PCI Express Toshiba Toshiba UTStarcom Mini Card W47T DRAPE 5800 (HTC Libra) Huawei Novatel Pantech Sierra Wireless Sierra Wireless Axesstel Sierra Wireless Novatel Wireless Novatel Wireless EC 360 Wireless PX-500 AirCard 597E AirCard 595 MV110*/140 AirCard 595U USB720 Ovation MCD3000 MerlinTM PC720 USB Modem USB Modem Kyocera Digi Sierra Wireless LinkSys Axesstel KR1 Mobile Router Connect Port MP 595 GPS Wireless G MV410*/420/430/440 WAN Ruggedized In-Vehicle Modem Wi-Fi Router 3G Broadband Gateway Today, there are up to 5 Rev A operators in commercial service, 5 * CDMA450 and many more in deployment www.cdg.org WirelessWireless EvolutionEvolution Wireless Phone number voice Increasing reaches a person ( services + coverage + rather than a place ) Value proposition of cellular established 1980’s = Restricted to elite Decreasing (phone cost ) Better coverage, Devices start More voice SMS and competition and global to integrate CE ( capacity + some data ++) connectivity features Profound shift in 1990’s 2000’s = cost and connections Decreasing Decreasing ( cost per minute + phone costs ) Hyper- Increasingly Wireless voice Mobile TV with segmented powerful and and broadband compelling content and + ++feature-rich ( data services content user-generated ) devices media Profound shift 2010 = in user experience Decreasing Decreasing Cost per MHz Decreasing Price per MB Cost per bit ++of processing power of memory 6 ( ) www.cdg.org IndustryIndustry TrendsTrends Users shifting from wired to wireless Increased demand for Mobile Broadband bandwidth Bridging the Digital Divide Individuals becoming content creators Mobile devices becoming PCs and PCs becoming mobile devices Convergence with Consumer Electronics, Entertainment and IT Enhanced consumer and Mobile Enterprise experience On Demand Mobile TV - IPTV Super distribution of multimedia content Digital Home Telemetric Car 7 www.cdg.org DeviceDevice TrendsTrends Bigger and Better Quality Images – 3D Enhanced Audio Interfaces (3D Audio) Enhanced User Interfaces TV Output Touch Screens Enhanced Multimedia Codecs Increased Image/Video Resolution User Identity Assurance Faster Processing Power Longer Battery Life Internal Motion Sensors Increased Data Storage (> 8MB) Multiple Modes and Antennas 8 www.cdg.org ApplicationApplication TrendsTrends Personalized User Interfaces Richer Information Distribution Concurrent Services (VoIP) Social Networking (Uplink intensive info sharing) Song and Music Album Downloading Radio and TV Broadcasting (Multicasting) Mobile Commerce Social Networking, Presence and Multimedia Messaging Music, Photo and Video Downloads and Uploads Multiplayer Online Gaming (3G) Mobile Advertising Super Distribution of Multimedia Content Ultra Mobile Broadband Connectivity (Always On) Personal Agents (Location & Timed-based Alerts) Distance9 Learning, Remote Healthcare, etc. www.cdg.org SharingSharing thethe ExperienceExperience inin ““UltraUltra RealReal--timetime”” 10 www.cdg.org ThankThank YouYou Perry LaForge CDG.