Miracolo a Milano Del Design Il Contesto

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Miracolo a Milano del Design Il contesto Luigi Merlini – ALDAI – 07/10/2019 Industria senza design! 2 esempi! 2 Era il 1947! Cesare Pallavicino e Pier Luigi Torre – Lambretta per Innocenti 3 Era il 1953! Ermenegildo Preti – Isetta per Iso Rivolta 4 Il ventennio magico! 5 Era il 1949! Nasce la Kartell, fondata da Giulio Castelli con altri due soci, a Noviglio, un paese a sud-ovest di Milano. Il DNA di Kartell fu da subito la plastica. Nasce Azucena, oggi B&B Italia, fondata da Luigi Caccia Dominioni, Corrada Dell’Acqua, Vico Magistretti, Ignazio Gardella. Azucena, dal nome della zingara dell’opera teatrale Il Trovatore, viene creata dagli architetti sia per produrre mobili facenti parte di serie di arredo da loro progettate. 6 Era il 1950! Carlo Barassi e Roberto Menghi – Portasci per Kartell 7 Era il 1951! ! Marco Zanuso, poltrona Lady per Arflex, Medaglia d’oro alla IX Triennale 8 Era il 1952! ! Marco Zanuso, poltrona Martingala per Arflex, Medaglia d’oro alla X Triennale 9 Era il 1953! ! Vico Magistretti – Torre al Parco, via Revere 2 10 Era il 1955! Gino Colombini – Paletta per Kartell 11 Era il 1956! Giò Ponti – Il Trifoglio e la Facoltà di Architettura 12 Era il 1957! Gio Ponti - Superleggera – per Cassina 13 Era il 1958! BBPR - Gian Luigi Banfi, Lodovico Barbiano di Belgiojoso, Enrico Peressutti ed Ernesto Nathan Rogers – Torre Velasca 14 Era il 1958! Luigi Caccia Dominioni – Monachella – Per Azucena 15 Era il 1959! Vico Magistretti – Carimate per Cassina 16 Era il 1959! “L’idea della plastica nell'arredamento mi è venuta perché io da giovane facevo missili, facendo missili si utilizzava un materiale plastico per costruire la console di comando di lancio dei missili….. Era una tecnica molto avanzata, e quindi avendo nello stesso periodo inventato Artemide nel 1959, abbiamo pensato di fare dei mobili di plastica, molto semplici, con questa tecnologia, che inizialmente era l'utilizzo della resina poliestere con fibra di vetro…..” 17 Era il 1960! Gio Ponti, con gli ingegneri strutturisti Pier Luigi Nervi, Arturo Danusso - Grattacielo Pirelli - per Pirelli 18 Era il 1962! Achille Castiglioni – Arco - per Flos 19 Era il 1962! Achille Castiglioni – Toio - per Flos 20 Era il 1963! Premio Nobel per la Chimica a Giulio Natta e K. Waldemar Ziegler. 21 Era il 1964! Bruno Munari – Falkland – per Danese 22 Era il 1964! Marco Zanuso e Richard Sapper – Algol e Cubo – per Brionvega 23 Era il 1965! Achille e Pier Giacomo Castiglioni – Radiofonografo RR126 per Brionvega 24 Era il 1965! Joe Colombo - sedia 861 - per Kartell 25 Era il 1965! Vico Magistretti – Eclisse – per Artemide 26 Era il 1966! Richard Sapper e Marco Zanuso – Grillo per Italtel 27 Era il 1967! Carlo Aymonino e Aldo Rossi - Complesso residenziale Monte Amiata 28 Era il 1968! Gatti, Paolini, Teodoro – Poltrona Sacco – per Zanotta 29 Era il 1969! Vico Magistretti – Selene – per Artemide 30 Conclusione! Il design dopo il ventennio magico! 31 Il brutto è sempre stato prodotto da coloro che si sforzano di realizzare qualcosa di bello, ! mentre il bello è opera di coloro che mirano a realizzare qualcosa di utile.! ! Oscar Wild! 32 Grazie! 33 .

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