British Airways i360 Media Pack Walk on air British Airways i360 is the world’s tallest moving observation tower: a 162-metre-tall vertical tower with a fully enclosed futuristic glass observation pod that gently lifts groups of up to 200 passengers to a height of 138 metres. Located at the landward end of the West Pier on Brighton beach, British Airways i360 is a modern-day ‘vertical pier’, inviting visitors to ‘walk on air’ and gain a new perspective on the city, just as the original pier welcomed Victorian society to ‘walk on water’. From the glass viewing pod, guests can enjoy 360-degree views across Regency Brighton and Hove, the South Downs, the English Channel and the south coast east to Beachy Head, and on the clearest days all the way to the Isle of Wight in the west. The design and engineering of British Airways i360 is as impressive as it is innovative. The tower has a height-to-width ratio of more than 40:1 and state-of-the-art cable car technology is used to drive the pod up and down. Around 50% of the energy needed to power the pod is generated on its descent. Eleven years in the making from design to reality, British Airways i360 is the brainchild of architect-entrepreneurs David Marks and Julia Barfield of Marks Barfield Architects, best known as the practice that conceived and designed the world famous London Eye. Brighton i360 Ltd Tel: +44 (0)3337 720 360 British Airways i360 Launch Media Pack, August 2016 Page 3 Lower Kings Road Web: britishairwaysi360.com For further information please contact: Brighton Email:
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