2019 Annual Report 2019 Premiers
2019 ANNUAL REPORT2019 ANNUAL 2019 ANNUAL 2019 REPORT PREMIERS AUSTRALIAN FOOTBALL LEAGUE AUSTRALIAN 2019 AFL AR Cover_d5.indd 3 19/2/20 13:54 CONTENTS AUSTRALIAN FOOTBALL LEAGUE 123RD ANNUAL REPORT 2019 4 2019 Highlights 14 Chairman’s Report 24 CEO’s Report 34 Football Operations 44 AFL Women’s 54 Broadcasting 60 Game Development, Legal & Integrity 84 Commercial Operations 100 Growth, Digital & Audience 108 Strategy 114 People & Culture 118 Inclusion & Social Policy 124 Corporate Affairs 130 Infrastructure 134 Awards, Results & Farewells 154 Financial Report The MCG was filled Cover: The jubilant Back Cover: Tayla Harris to capacity when the Richmond and displays her perfect kicking Giants, playing in their Adelaide Crows teams style, an image that will go first Grand Final, did celebrate their 2019 down as a pivotal moment battle with the Tigers. premiership triumphs. in the women’s game. 2019 AFL AR Cover_d5.indd 6 19/2/20 13:54 2019 AFL AR Cover_d5.indd 9 19/2/20 13:54 100,014 The attendance at the 2019 Toyota AFL Grand Final 2,938,670 Television audience for the Toyota AFL Grand Final. 6,951,304 Record home and away attendance. Five-goal hero Jack Riewoldt whips adoring Tiger fans into a frenzy after Richmond’s emphatic 4 Grand Final win over the GWS Giants. 4-13_2019 Annual Report_Highlights_FA.indd 4 25/2/20 14:24 4-13_2019 Annual Report_Highlights_FA.indd 5 25/2/20 14:24 1,057,572 Record total club membership of 1,057,572, compared with 1,008,494 in 2018 35,108 Average home and away match attendance of 35,108, compared with 34,822 in 2018.
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