AUSTRALIAN FOOTBALL LEAGUE ANNUAL REPORT 2013 Hawthorn Captain Luke Hodge Raises His Arms in Triumph After the Hawks’ Victory in the 2013 Grand Final

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AUSTRALIAN FOOTBALL LEAGUE ANNUAL REPORT 2013 Hawthorn Captain Luke Hodge Raises His Arms in Triumph After the Hawks’ Victory in the 2013 Grand Final AUSTRALIAN FOOTBALL LEAGUE ANNUAL REPORT 2013 Hawthorn captain Luke Hodge raises his arms in triumph after the Hawks’ victory in the 2013 Grand Final. AFL ANNUAL REPORT 2013 CONTENTS 3 CONTENTS AUSTRALIAN FOOTBALL LEAGUE 117TH ANNUAL REPORT 2013 2013 HIGHLIGHTS �����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������4 CHAIRMAN’S REPORT �����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������11 CEO’S REPORT ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������21 BROADCASTING, SCHEDULING & INFRASTRUCTURE ���������������������������������������������������������������������������������������������������������������������������������������������������33 FOOTBALL OPERATIONS ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������45 COMMERCIAL OPERATIONS ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������62 AFL MEDIA ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������76 PEOPLE, CUSTOMER & COMMUNITY ������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 80 Game Development �����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������85 Around the Regions����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������100 LEGAL, INTEGRITY & COMPLIANCE ����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������112 STRATEGY & CLUB SERVICES �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������124 AWARDS, RESULTS & FAREWELLS �����������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������127 (Cover) Hawthorn coach Obituaries �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������142 Alastair Clarkson embraces club legend John Kennedy snr after guiding the Hawks to their FINANCIAL REPORT �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������145 11th AFL/VFL premiership. Concise Financial Report �������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� 150 3,633,764 The average national TV audience for the 2013 Toyota AFL Grand Final between Hawthorn and Fremantle, maintaining the Grand Final’s position as the most watched annual sporting event in Australia� 100,007 Norm Smith Medallist Brian Lake celebrates with his ATTENDANCE AT THE 2013 TOYOTA AFL GRAND FINAL children Cohen (left) and Mylee. 6,368,346 TOTAL ATTENDANCE FOR THE 2013 TOYOTA AFL PREMIERSHIP SEASON Collingwood’s Jamie Elliott flies over Power pair Jasper Pittard and Jackson Trengove to take a spectacular grab in round 14 at AAMI Stadium, adjudged the Lifebroker Mark of the Year. AFL ANNUAL REPORT 2013 2013 HIGHLIGHTS 6 2013 SEASON MAJOR AWARDS Brownlow Medal Gary Ablett jnr Gold Coast Suns Norm Smith Medal Brian Lake Hawthorn Coleman Medal THE TOTAL AVERAGE AGGREGATE TELEVISION Jarryd Roughead AUDIENCE IN EACH WEEK OF THE 2013 TOYOTA Hawthorn AFL PREMIERSHIP SEASON Michael Tuck Medal Daniel Rich Brisbane Lions NAB AFL Rising Star 32,163 Jaeger O’Meara The average attendance per game in the 2013 Gold Coast Suns Toyota AFL Premiership Season, the fourth highest average attendance per game in Debbie Lee Medal professional sport throughout the world� Courtney Gum Fairest and best player at the AFL Women’s National Championships� She was also named AFL NSW/ACT’s footballer of the year, the first 756,717 female footballer to win the award� The total number of AFL club members for 2013, a record established by the clubs for the 13th TOTAL PLAYER EARNINGS successive season� Taking into account $181�6 million in gross player payments, $13�9 million in additional services agreements and $2 million from employment and marketing arrangements with associates of AFL clubs, the total earned by players in 2013 was $197�5 million, an increase $209.2m of 6�8 per cent on the 2012 total of $185�94 million� AFL PAYMENTS TO CLUBS The AFL makes a range of payments and distributions to clubs, which in 2013 totalled $209�2 million compared with $200�2 million in 2012� The total of these payments for clubs in 2013 can be found on page 147 of the Financial Report� The 2013 NAB AFL Auskicker of the Year, Skye Ferguson, shows off her skills. 938,069 TOTAL DOMESTIC PARTICIPATION IN 2013 AFL ANNUAL REPORT 2013 2013 HIGHLIGHTS 8 PARTICIPATION 2659 The number of community-based clubs throughout Australia which fielded 13,220 teams in 267 leagues� THE NUMBER OF FEMALES 23,168 The number of inter and intra-school PARTICIPATING IN THE GAME teams participating in AFL competitions� ADELAIDE OVAL Work continued on the $535 million redevelopment of the Adelaide Oval (right), which will host the first Toyota AFL Premiership Season game between the Port Adelaide and Adelaide clubs on Saturday, March 29, 2014� SIMONDS STADIUM Stage three of the redevelopment was completed at a cost of $46 million and opened with the first night game at Simonds Stadium between Geelong and the Gold Coast Suns on June 1, 2013� COMMUNITY FACILITIES The AFL continued to partner a number of state and local governments to provide funding for the development of community facilities which benefited 107 clubs and had a total project value of $62�1 million� One of the major projects was a $13 million facility developed by the Moreton Bay Regional Council at Burpengary (left)� AFL ANNUAL REPORT 2013 2013 HIGHLIGHTS 9 AFL PARTNERSHIPS TRAINEES PARTICIPATED IN AFL SPORTSREADY AFL SPORTSREADY REACH FOUNDATION BREAST CANCER NETWORK AUSTRALIA More than 640 trainees participated in The Jim Stynes Scholarship Fund awarded Planning started in 2013 to stage the ‘Field AFL SportsReady, a national education scholarships to a number of recipients of Women’ promotion in 2014 before a and employment company established for the second year as a result of a game at the MCG between Melbourne and 19 years ago in a partnership between partnership between Reach, the AFL and the Western Bulldogs� The promotion, the AFL and the Federal Government� the Federal Government in memory of which involves more than 12,000 people Another 900 students have completed former Melbourne Football Club President forming the ‘pink lady’ symbol of Breast or are continuing study via SportsReady and Brownlow medallist Jim Stynes� Cancer Network, has been staged three Education following its establishment times since 2005� In 2010 the event raised in 2012� In 2013, 225 traineeship $850,000 to support the work of Breast opportunities were provided to young Cancer Network Australia� Indigenous people nationally with a variety of partners� WHITE RIBBON CAMPAIGN The AFL competition’s support for the White Ribbon campaign to eliminate violence against women continued in 2013 with the White Ribbon Trophy being awarded to the winner of matches between the Greater Western Sydney Giants and Sydney Swans (right)� LADDER The AFL Players’ Association and the AFL continued their partnership to support Ladder, which was established in 2007 to tackle youth homelessness� Every player donates part of his match payment to Ladder, the total of which is matched by the AFL� GARY ABLETT JNR GOLD COAST SUNS Gary Ablett proved an inspiration to his Gold Coast teammates, becoming the first Sun to win the Brownlow Medal. EXECUTIVE BROADCASTING & FOOTBALL COMMERCIAL AFL PEOPLE, CUSTOMER LEGAL, INTEGRITY STRATEGY & AWARDS, RESULTS FINANCIAL SUMMARY INFRASTRUCTURE OPERATIONS OPERATIONS
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