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THERE FOR YOU Association of Public Corporations in the Federal Republic of ermany

...... ABOUT ARD: ORGANISATION ...... FEDERAL CONSTITUTIONAL ...... COURT EXTRACT FROM THE ...... FEDERAL MEDIA NETWORK ...... RULING OF THE FIRST SENATE ...... ARD stands for “Association of Corporations in the Federal Republic of ”. This consortium includes ...... DATED 18 JULY 2018 (1 BVR 1675/16 – RN. 80) ...... nine self-governing regional broadcasters serving Germany’s 16 federal states and airing approximately 250 hours of ...... and 1,500 hours of radio programming per day. It also provides online services and . The tenth consortium member is ...... “In the light of these developments* it is becoming ...... , Germany’s state-funded international broadcaster...... increasingly important for subsidised public service ...... broadcasting to focus, by providing authentic, ...... carefully researched information, on the key task COOPERATION WITHIN LEGAL REMIT FUNDED AND OVERSEEN ...... incumbent upon it, namely: THE CONSORTIUM OF ARD BY THE GERMAN PUBLIC ...... > to distinguish between fact and opinion ARD members work together in ARD’s remit is laid down in the founding articles of the nine ARD members are independent public service institutions, ...... commissions and working groups, with joint insti- broadcasting corporations and, at national level, in Section 11 providing diverse content, promoting social discourse, and ...... > not to provide a distorted representation ...... tutions taking on speci c tasks. These include ARD of the German Interstate Broadcasting Treaty (RStV), which also ensuring freedom of opinion through all of their radio, tele- ...... of reality ...... > not to emphasise the sensational Degeto, which is responsible for lm production determines the number of channels. ARD’s mission is to inform, vision and online programmes. This public asset is funded ...... and acquisition, the ARD Capital Studio in , educate, advise and entertain. Radio, television and online pro- by a monthly licence fee of EUR 17.50, which is paid by ...... > but rather, to provide a counterbalance that ...... which reports on nationwide politics, and the grammes o ered by ARD are accessible to people with disabil- nearly all households. Such a licence fee scheme allows ...... ensures diversity and off ers guidance.” ...... German Broadcasting Archive Foundation (DRA). ities and available universally. This ensures that all social groups ARD to produce programmes that are independent of ...... Every year, ARD appoints the Director-General of in Germany, irrespective of their age, can bene t from , commercial or political interests, thereby ensuring credible, ...... * Explanatory note of the editors: this refers to the increasing diffi culty ...... one of its members to chair ARD for 12 months. drama, documentaries, sports programmes, radio broadcasts legitimate and reliable information. As such, ARD can be said ...... in separating fact from opinion, and content from advertising. It also ...... refers to doubts about the trustworthiness of sources and judgements ...... This Chairperson is supported by the ARD and concerts. ARD and its a liates produce a range of content to belong to civil society, with representatives of key social ...... which have become more prevalent in this age of and ...... Secretariat-General in Berlin, particularly in that is an integral part of the German media landscape – o er- groups sitting on broadcasting and administrative boards, ...... platform economies...... relation to media policy issues. ing diversity and quality at local, regional and national level. and monitoring editorial decisions and economic e ciency...... Association of Public Broadcasting Corporations in the Federal Republic of ermany

...... NINE REGIONAL BROADCASTERS ...... ARD ...... UNIVERSALITY IN THE NETWORK ...... CONTENT FOR EVERYONE ...... Established in 1950, ARD today comprises THERE FOR YOU ...... nine regional broadcasters: ...... INDEPENDENCE ...... > (BR) ARD exists to serve German society. This ...... PUBLIC FUNDING FOR AN INDEPENDENT ORGANISATION ...... Bavarian Broadcasting Corporation mission underpins all we do. Our public ...... > (hr) ...... broadcasting network off ers free access to ...... EXCELLENCE Hessian Broadcasting Corporation ...... information, education, culture and enter- ...... JOURNALISTIC EXCELLENCE AND DISTINCTIVE CONTENT ...... > (MDR) tainment to everyone in Germany...... Central German Broadcasting Corporation ...... Refl ecting the diversity of German society, ...... PLURALITY (, Saxony-Anhalt, ) ...... ARD’s content portfolio is instrumental in ...... AS DIVERSE AS SOCIETY ITSELF > (NDR) ...... Northern German Broadcasting Corporation promoting social cohesion. By fulfi lling our ...... (, , Schleswig-Holstein, ...... mission, we contribute to improving society...... REGIONALITY Mecklenburg-Western Pomerania) ...... CLOSE TO PEOPLE > ...... In this brochure we would like to highlight the ...... Bremen Broadcasting Corporation ...... values that guide us and give some examples ...... INNOVATION > Rundfunk Berlin- (rbb) ...... of how we embody them in our programmes ...... RELIABLE IN A CHANGING WORLD Berlin-Brandenburg Broadcasting Corporation ...... and beyond...... > Saarländischer Rundfunk (SR) ...... ADDED VALUE Broadcasting Corporation ...... PARTNERSHIP WITH MEDIA, CULTURE AND SCIENCE > Südwestrundfunk (SWR) ...... South-western Broadcasting Corporation ...... (Baden-Wuerttemberg, Rhineland-Palatinate) ...... ACCOUNTABILITY ...... > (WDR) ...... TRANSPARENT AND SUSTAINABLE ...... Western Broadcasting Corporation (North Rhine-Westphalia) ...... Association of Public Broadcasting Corporations in the Federal Republic of Germany

UNIVERSALITY EXCELLENCE CONTENT JOURNALISTIC EXCELLENCE FOR EVERYONE AND DISTINCTIVE CONTENT

As a broadcaster working for the benefit of society, we bring High quality journalism and distinctive programming are our hallmarks. We help people together people and opinions, shared memories and navigate today’s information society by providing up-to-the-minute coverage, in-depth promote cohesion within our country. Universal access to our reporting, and documentaries. Our programmes inspire, entertain and spark action. We tell content is an important foundation for ensuring that relevant stories that reflect the life and culture of our country in a way that no other media provider topics in Germany are within everyone’s reach. does. At the same time we are cosmopolitan and open to both the new and unknown.

INDEPENDENCE PLURALITY PUBLIC FUNDING FOR AN AS DIVERSE INDEPENDENT ORGANISATION AS SOCIETY ITSELF

ARD is a public asset. It is therefore our responsibility to report on important political and ARD’s content reflects the diversity of our country and its people, social events in a balanced, impartial and comprehensive manner that reaches everyone. responding to their needs and expectations, whether it be news Public funding, coupled with oversight by society through supervisory boards, ensures that or sports, satirical shows or comedy, film or , pop reporting is reliable, fair and free of political and commercial influences. music or classical concerts. We strive to offer the German public something to identify with. Association of Public Broadcasting Corporations in the Federal Republic of Germany

REGIONALITY ADDED VALUE CLOSE TO PARTNERSHIP WITH MEDIA, PEOPLE CULTURE AND SCIENCE

ARD’s nine regional broadcasters are deeply rooted in their respective region, providing an We work in close partnership with other media and cultural stakeholders in Germany and authentic reflection of the country – its local traditions, mindset, unique characteristics and provide key support to the creative industries. This is because we commission services almost everyday life; from the island of Amrum in the north to the Zugspitze mountain in the south. exclusively from within our own country. Broadcasting programmes is our core service. We enrich the cultural life of people where they are at home. As an integral part of daily life, But we also contribute to many other areas of life, for example by supporting young talent, our channels ensure that the voice of every region can be heard. promoting media skills and engaging in many other cultural and media partnerships.

INNOVATION ACCOUNTABILITY RELIABLE IN A TRANSPARENT CHANGING WORLD AND SUSTAINABLE

For , we have leveraged new technology to benefit our audience. We aim to deliver maximum value with the financial resources entrusted to Innovative devices and multimedia products enable us to work even more us, and to be fully transparent about how we do it. Close communication cost-effectively and achieve a higher level of success. But we go further than with our audience helps us to improve our services. And we constantly just upgrading our technology; we also work to develop novel journalistic review what we do and learn from our mistakes, so that we will be able to formats and means of creative expression. continue to fulfil our remit in the future. Association of Public Broadcasting Corporations in the Federal Republic of ermany

ABOUT ARD: RADIO CONTRIBUTING TO TRAFFIC BROADCASTS SOCIAL DISCOURSE AND TRAFFIC TELEMATICS RADIO PROGRAMMES Those who listen to ARD’s information programmes ARD’s tra c newsrooms deliver information know what is happening in their region, in Germany to more than 33 million navigation devices Radio is an attractive and relevant mass medium that accompanies and in the world. Well-established regional reporting in Germany. This means that ARD radio is the our everyday lives. Audience feedback demonstrates year after year is an integral part of ARD’s radio o ering, with largest provider of TMC-coded tra c reports that ARD radio channels remain as popular as ever. Eight of the ten regional issues and areas of interest often making worldwide. The TPEG transmission format most listened to radio programmes in Germany are broadcast up around half the coverage. In addition, ARD’s uses DAB+ digital broadcasting technolog to by ARD. ARD’s 64 regional radio stations are in tune with what information programmes shine a spotlight on broadcast more precise tra c information. The people want, off ering news, culture, fact and entertainment – regional politics, following the day’s political stories majority of navigation device manufacturers from the region, for the region. in every region as they unfold. use the information supplied by ARD.

WHAT MAKES A HIT WITH SUPERIOR NOISE-FREE MUSIC ENSEMBLES ARD PROGRAMMES SPECIAL YOUNGER AUDIENCES SOUND QUALITY AND MUSIC EDUCATION Every day over 7 million people – more than Some 6 million listeners under the age of 30 DAB+ transmits audio signals and additional The regional broadcasters’ orchestras, choirs one in ten – listen to at least one of ARD’s tune in to an ARD programme every day. ARD multimedia services digitally using antennae. and ensembles also deserve a special mention several cultural and information stations. Only o ers radio channels which speci cally address This radio standard ensures clear, stable quality for the role they play in the early musical edu- public broadcasting o ers such wide-ranging younger audiences, entertaining them and and does not rely on internet connectivity, cation of children and young people. Across cultural programming, with news broadcasts, keeping them informed about social and meaning that DAB+ would remain available Germany, there are hundreds of cross-media radio plays, features, cultural reports, educatio- political issues. Through special initiatives and even in the event of a network overload. ARD projects in nurseries and schools through nal programmes, articles, reportage, debates programmes, these channels promote creative is a driving force in expanding the use of DAB+, which pupils can actively engage with music, and interviews, reviews and tips, as well as a talent and local artists who are not part of the thereby contributing to diverse, modern and learn new skills, and discover or develop their broad range of classical music and much more. international mainstream. sustainable digital radio for German listeners. talents. Association of Public Broadcasting Corporations in the Federal Republic of ermany

...... PARTICIPATION CREATES CONNECTION ABOUT ARD: TELEVISION ...... The regional channels encourage audience participation, for ...... example through phone-ins, and provide other opportunities REGIONAL CHANNELS ...... for involvement and connection. This is particularly true of ...... The regional channels of ARD’s ...... afternoon programmes, which highlight regional topics and ...... nine broadcasters provide local ...... invite in local experts...... information, services and ...... entertainment programmes...... TWO PILLARS FOR SUCCESS ...... The success of the regional channels is based on popular broad- ...... casts in the late-afternoon and early-evening slots, which o er ...... information and services with a strong regional focus. In addition ...... to this there are popular programming highlights such as event ...... CLOSE TO PEOPLE BROADCASTING POLITICS TELEVISION CONVEYING ...... broadcasts and special programmes covering incidents within ...... AND EVENTS AND CULTURE A LOCAL IDENTITY ...... the region, which feature extensive, cross-media reporting...... ARD maintains a unique network of re- The regional channels report on local By systematically prioritising regional ...... gional broadcasting centres, studios and political matters and focus on local cul- content, ARD is providing a contem- ...... local to re ect the diver- ture and traditions. The vast majority porary response to an increasingly ...... CROSS-MEDIA OFFERINGS FOR ALL CHANNELS ...... sity of each region. They report for the of airtime featuring original content fragmented society, and the desire for ...... The regional channels also pursue a strong cross-media strateg...... television programmes broadcast by BR, covers politics and society. Original con- a strong local identity in a globalised, ...... Content makers no longer create material exclusively for tele- ...... hr, MDR, NDR, Radio Bremen (jointly with tent is consistently broadcast during ever more complex world – without ...... vision, radio or the internet. Instead they design the same story ...... NDR), rbb, SR (jointly with SWR), SWR and the most popular viewing times, when excluding global events...... for multiple platforms. Online o erings range from regional ...... WDR. About one third of the population the public is particularly keen to view ...... news apps to information accompanying television and radio ...... in Germany tunes in on a daily basis. regional programming...... programmes. Association of Public Broadcasting Corporations in the Federal Republic of ermany

ABOUT ARD: TELEVISION COLLABORATIVE PROGRAMMES

ARD’s success as a national brand is based on regional broadcasters collaborating on programme production and design.

ARD’s national programme, , o ers independent, high-quality content ARD Text provides condensed Within the ARD family, ONE is a drama ARD-alpha is a unique channel focusing News channel keeps for all age groups and segments of the population. It is ARD’s  agship channel news on current a airs, sports and and entertainment channel with a solely on education, combining the best viewers abreast of the latest political, on German television, jointly operated by all nine ARD members. Generations general-interest topics. Teletext young, fresh approach aimed at 29 science and knowledge formats of the economic, cultural, sports and science of viewers have considered it to be the epitome of credibility and expertise. accompanying Das Erste is fre- to 49-year-olds. Of its programming, ARD family. Adults are not the only ones news. It also o ers magazine pro- > Some 48 million people tune in to Das Erste every week. quently used, and highly rated and which comprises lm, entertainment who value ARD-alpha’s content – its grammes, talk shows, reportage and > It is considered to provide the highest-quality programming valued. In addition to ensuring and events, its drama series are the family-viewing shows are also popular documentaries. tagesschau24 is on German television. that hearing-impaired viewers most noteworthy and successful. with children. The channel gives expla- developing new cross-media infor- > Its broadcasts promote an interest in politics and stimulate discussion. have access to content through nations, helps put information into the mation formats while also driving > Its annual output is made up of about 42% informational content and subtitles, which are frequently right context, and provides background technical innovation. about 38% ctional content. live, it also o ers a weekly news information. > Sports are also strongly represented, covering more than 50 di erent types. summary in simple language. Association of Public Broadcasting Corporations in the Federal Republic of ermany

ABOUT ARD: ONLINE ARD.DE All of ARD’s varied content JOINT ONLINE can be accessed through OFFERINGS the ARD.de platform, which also links to ARD Mediathek. In an online world dominated by commercial off erings, This online portal provides ARD provides trustworthy journalism unencumbered by the constraints access to all of ARD’s online of advertising and sponsorship. ARD’s online world comprises a broad o erings, categorised under several topics. BOERSE.ARD.DE range of topics such as news, sports and business, as well as shows about The editorial sta of ARD.de share information Independent, up-to-date and detailed the arts and documentaries, to name but a few. It also gives access to ARD’s about ARD’s programmes on social media and information on business and nancial central catch-up services, ARD Mediathek and Audiothek. communicate daily with the platform’s users. markets.

ARD MEDIATHEK ARD AUDIOTHEK ARD AT YOUR FINGERTIPS TAGESSCHAU.DE .DE DASERSTE.DE ARD Mediathek provides live-stream This audio library showcases the best of ARD o ers many apps that further ARD’s central news portal provides re- Nationwide sports news and background Broadcasts on demand, livestreaming, television and radio programmes, and radio programming for online catch- re ect the quality and diversity of our liable information about national and reporting, featuring multimedia formats information and background details on access to TV and radio broadcasts on up listening. It pools rst-rate content programmes. For example, TV and radio world events, and is also available as and an extensive page with sports programmes as well as opportunities to demand from all of ARD’s o erings. from all of ARD’s radio stations as well broadcasts can be live-streamed, while an app for smartphones and tablets. results. interact with programmes. ARD Mediathek is accessible using as , including radio a range of information, media education the browser on any device. It is also dramas, comedies, documentaries or programmes, and video and audio available as an app for on-the-go features. All audio les are available for contributions can be accessed at any viewing, as well as for smart TVs. easy download so listeners can enjoy time using mobile devices. In addition, them on demand, wherever they are. social media channels o er many ways of communicating with ARD. Association of Public Broadcasting Corporations in the Federal Republic of ermany

ABOUT ARD: TELEVISION & ONLINE PARTNERSHIP PROGRAMMES

ARD produces four programmes, as well as an online platform for younger audiences, as part of a joint venture with other German and European public broadcasters. ARD is also a member of the European Broadcasting Union (EBU), with which it organises and broadcasts various events, including the Song Contest.

ARD and ZDF’s joint children’s channel, KiKA, , ARD and ZDF’s content network, has , a pan-European cultural channel, ARD and ZDF’s current-a airs and Culture, science and education are the provides information, education, advice and been online since October 2016. Its target promotes dialogue and mutual under- documentary channel places a parti- ingredients of , produced jointly by entertainment for children. Its aim is that audience of 14 to 29-year-olds ranges from standing across the Continent. It places a cular emphasis on detailed, analytical ZDF, ARD, ’s ORF and Switzer- television should not only be fun but also students to young professionals, which is why premium on cultural diversity and multi- and nuanced reporting. Live events are land’s SRG. It provides viewers from educational. Its fresh, diverse and innova- funk produces di erent formats aimed at lingualism. ARD and ZDF deliver around closely interwoven with documentaries, Germany, Austria and with a tive content makes KiKA the most popular people with a variety of interests. Content is 40% of ARTE’s programming, with ARTE discussion programmes and digital wide spectrum of cultural programmes, children’s channel for pre-school children, mainly distributed via third-party platforms providing a further 40%. 20% is media o erings. It is also responsible ranging from everyday events to back- with a market share of 26.3% in 2017. like YouTube, Facebook, Instagram and supplied by ARTE G.E.I.E in conjunction for providing an authentic portrayal ground topics, covering literature, lm, Amongst three to 13-year-olds, the market . with public broadcasters from , of how political institutions and art, satire, architecture and music. share was 18.3% for the same period. Austria, the , Switzerland, democratic processes work. , and . Association of Public Broadcasting Corporations in the Federal Republic of ermany

BR HR MDR NDR Radio Bremen RBB SR SWR WDR

LEGAL NOTICE

Publisher: Association of Public Broadcasting Corporations Photo credits: PAGE : © dot_agentur in the Federal Republic of Germany (ARD) PAGE : © shutterstock, © WDR/Detlef Detlef Overmann; © ARD/MDR PAGE : © MDR/Stephan Flad; © rbb Responsible: ARD Presidency PAGE : © NDR/Erwin Neu; © WDR/imago/Ralph Peters; Bayerischer Rundfunk © MDR/Stephan Flad; © SWR/Tom Oettle; © BR Anstalt des ö entlichen Rechts PAGE : © WDR/Annika Fußwinkel Rundfunkplatz 1 PAGE : © WDR/BBC/Adrian Rogers; © BR/Maximilian Schecker; 80335 München © NDR/Thorsten Jander PAGE : Editorial sta : ARD Secretariat-General © dot_agentur PAGE : © ARD/.de; tagesschau.de; sportschau.de; daserste.de; Masurenallee 8-14 PAGE : © KiKA 14057 Berlin PAGE : © ARTE F/Rémy Grandroques 2017; © Oliver Ziebe; Design: dot_agentur, Harburg © ZDF/Andreas Pohlmann Date: December 2018