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Perpustakaan.Uns.Ac.Id Digilib.Uns.Ac.Id perpustakaan.uns.ac.id digilib.uns.ac.id FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL DENGAN TINGKAT KETERGANTUNGAN TERHADAP FACEBOOK (Studi Korelasi Faktor-Faktor Internal dan Eksternal dengan Tingkat Ketergantungan terhadap Facebook di Kalangan Mahasiswa Ilmu Komunikasi Universitas Sebelas Maret Surakarta Tahun 2010) Oleh : FARADYAN ERWANTO D0206053 Oleh : MIMIN SUKMAWATI D0206072 SKRIPSI Diajukan untuk Melengkapi Tugas-tugas dan Memenuhi Syarat-syarat Guna Memperoleh Gelar Sarjana Ilmu Komunikasi pada Program Studi Ilmu Komunikasi JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SEBELAS MARET SURAKARATA 2011 commit to user i perpustakaan.uns.ac.id digilib.uns.ac.id PERSETUJUAN Disetujui Untuk Dipertahankan di Hadapan Panitia Penguji Skripsi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta Pembimbing Sri Hastjarjo, S.Sos, Ph.D. NIP. 19710217 199802 1001 commit to user ii perpustakaan.uns.ac.id digilib.uns.ac.id HALAMAN PENGESAHAN Telah Diuji dan Disahkan oleh Panitia Penguji Skripsi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta Pada Hari : Tanggal : Panitia Penguji : 1. Drs. A. Eko Setyanto, M.Si ( ) NIP. 19580617 198702 1 001 Ketua 2. Tanti Hermawati, S.Sos, M.Si ( ) NIP. 19690207 199512 2 001 Sekretaris 3. Sri Hastjarjo, S.Sos, Ph.D. ( ) NIP. 19710217 199802 1001 Penguji Mengetahui, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta, Dekan Drs. H. Supriyadi S.N, SU NIP. 19530128 198103 1 00 commit to user iii perpustakaan.uns.ac.id digilib.uns.ac.id MOTTO HIDUP “THERE’S A WILL, THERE’S A WAY” commit to user iv perpustakaan.uns.ac.id digilib.uns.ac.id PERSEMBAHAN Skripsi ini kupersembahkan kepada: Allah SWT, Sang Maha Pengasih lagi Maha Penyayang atas segala limpahan rahmat serta karuniaNya, Ibu dan Bapak, terima kasih atas segala kasih sayang, doa, nasehat dan dukungan yang tidak pernah berhenti mengalir kepadaku. commit to user v perpustakaan.uns.ac.id digilib.uns.ac.id KATA PENGANTAR Puji syukur Alhamdulillah penulis panjatkan kehadirat Allah SWT atas limpahan rahmat dan hidayah-Nya sehingga penulis dapat menyelesaikan skripsi dengan judul KETERGANTUNGAN TERHADAP FACEBOOK (Studi Korelasi Faktor-Faktor Internal dan Eksternal dengan Tingkat Ketergantungan pada Facebook). Penyusunan laporan ini tidak lepas dari bantuan dan dukungan dari berbagai pihak, maka dari itu penulis mengucapkan terima kasih yang sebesar-besarnya kepada : 1. Allah SWT atas segala limpahan rahmat, hidayah dan karuniaNya yang tiada terkira. 2. Drs. H. Supriyadi SN., SU, selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta. 3. Dra. Prahastiwi Utari, M.si, Ph.D selaku Ketua Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta. 4. Drs. Hamid Arifin, M.Si, selaku Sekretaris Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta, terima kasih atas segala bantuannya. 5. Sri Hastjarjo, S.Sos, Ph.D. selaku dosen pembimbing, atas kesediannya untuk membimbing, telah menyediakan waktu untuk memberikan arahan serta bimbingan selama penyusunan skripsi ini. 6. Ibu dan bapak yang tidak pernah berhenti memberikan kasih sayang, doa, dukungan, semangat, nasihat dan segalanya selama ini. commit to user vi perpustakaan.uns.ac.id digilib.uns.ac.id 7. Sahabat-sahabat baikku Mayang, Fika, Sidiq, Mita, Naomi, Galuh, Eva atas semua bantuan, dukungan, semangat, dan persahabatan yang telah terjalin selama ini. 8. Teman-teman seluruh angkatan Ilmu Komunikasi 2006, yang tidak bisa saya sebutkan satu persatu terima kasih atas semua dukungannya. 9. Untuk semua pihak yang telah membantu, yang tidak dapat penulis sebutkan satu-satu, terimakasih atas bantuan dan dukungannya. Surakarta, 3 Januari 2011 Penulis commit to user vii perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR ISI Halaman JUDUL…………………………………………………………………….. i PERSETUJUAN………………………………………………………....... ii PENGESAHAN………………………………………………………........ iii MOTTO HIDUP…………………………………………………………... iv PERSEMBAHAN………………………………………………………..... v KATA PENGANTAR……………………………………………………... vi DAFTAR ISI………………………………………………………............ viii DAFTAR TABEL…………………………………………………………. xi DAFTAR GAMBAR……………………………………………………… xvii ABSTRAK………………………………………………………............... xviii ABSTRACTS……………………………………………………………... xix BAB I: PENDAHULUAN A. Latar Belakang........................................................................................ 1 B. Rumusan Masalah.................................................................................... 7 C. Tujuan Penelitian..................................................................................... 8 D. Manfaat Penelitian................................................................................... 9 E. Landasan Teori........................................................................................ 10 1. Ketergantungan Media...................................................................... 16 commit to user viii perpustakaan.uns.ac.id digilib.uns.ac.id 2. Faktor-faktor yang Mempengaruhi Tingkat Ketergantungan........... 20 3. Karakteristik Situs Jejaring Sosial..................................................... 31 F. Kerangka Pemikiran................................................................................ 36 G. Hipotesis.................................................................................................. 37 H. Metode Penelitian 1. Jenis Penelitian.................................................................................. 38 2. Metode Penelitian.............................................................................. 38 3. Lokasi Penelitian............................................................................... 39 4. Teknik Pengambilan Sampel............................................................. 39 5. Definisi Konsepsional....................................................................... 43 6. Definisi Operasional......................................................................... 47 7. Teknik Pengumpulan Data................................................................ 56 8. Teknik Analisis Data......................................................................... 58 BAB II: DESKRIPSI LOKASI A. Gambaran Umum Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Sebelas Maret Surakarta………………………………………………………… 62 1. Sejarah Perkembangan Program Studi Ilmu Komunikasi Universitas Sebelas Maret Surakarta………………………………. 62 2. Visi dan Misi………………………………………………………. 63 3. Kurikulum………………………………………………………….. 65 B. Gambaran Umum tentang Facebook…………………………………... 67 commit to user ix perpustakaan.uns.ac.id digilib.uns.ac.id 1. Sejarah Facebook…………………………………………………... 67 2. Pendiri Facebook 70 …………………………………………………... 3. Profil Perusahaan Facebook……………………………………….. 72 BAB III: PENYAJIAN DATA A. Kategori Sosial....................................................................................... 77 B. Hubungan Sosial.................................................................................... 79 C. Alternatif Media..................................................................................... 87 D. Perhatian................................................................................................. 93 E. Kebutuhan.............................................................................................. 108 F. Motif....................................................................................................... 119 G. Ketergantungan terhadap Facebook....................................................... 133 BAB IV: ANALISIS DATA A. Uji Korelasi Hubungan Antar Variabel……………………………….. 154 B. Kecenderungan Tingkat Ketergantungan terhadap Facebook Berdasar pada Variabel Kategori Sosial…………………………………………. 158 BAB IV: PENUTUP A. Kesimpulan............................................................................................. 163 B. Saran....................................................................................................... 165 commit to user x perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR TABEL Halaman Tabel 1.1 : Sepuluh Besar Negara dengan Account Facebook Terbanyak di Tahun 2010………………………………………………… 4 Tabel 3.1 : Agama yang Dianut Responden………………………………. 77 Tabel 3.2 : Besarnya Pengeluaran Keluarga dalam 1 Bulan……………… 78 Tabel 3.4 : Pekerjaan Ayah……………………………………………….. 78 Tabel 3.5 : Pekerjaan Ibu………………………………………………….. 79 Tabel 3.6 : Keaktifan di Kampus…………………………………………. 80 Tabel 3.7 : Keaktifan dalam Mengikuti Kegiatan atau Organisasi Sekitar Rumah………………………………………………………… 81 Tabel 3.8 : Banyaknya Waktu yang Dimiliki untuk Bersosialisasi dengan Teman-Teman Kampus……………………………………….. 82 Tabel 3.9 : Banyaknya Waktu yang Dimiliki untuk Bersosialisasi dengan Keluarga………………………………………………………. 83 Tabel 3.10 : Banyaknya Waktu yang Dimiliki untuk Bersosialisasi dengan Orang-Orang di Sekitar Rumah……………………………… 84 Tabel 3.11 : Banyaknya Waktu yang Dimiliki untuk Bersosialisasi dengan Teman-Teman Sewaktu Sekolah…………………………….. 85 Tabel 3.12 : Pengaruh yang Diberikan Teman dalam Penggunaan Facebook…………………………………………………....... 86 commit to user xi perpustakaan.uns.ac.id digilib.uns.ac.id Tabel 3.13 : Total Nilai Variabel Hubungan Sosial……………………….. 87 Tabel 3.14 : Media yang Memberikan Manfaat untuk Update Status 88 …….. Tabel 3.15 : Media Chatting Selaian Facebook…………………………… 89 Tabel 3.16 : Media yang Menyediakan Fasilitas Note Selain Facebook….. 90 Tabel 3.17 : Media yang Memberikan Manfaat untuk
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