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Journal of Marketing Vistas Journal of MarketingISSN 2249-9067Vistas Journal of Marketing Vistas Volume 3, No 1, January-June 2013 Preference Analysis of Tourists in India with Special Reference to Andhra Pradesh Shulagna Sarkar Crisis Communication and Response Strategies: A Study of Select Brands Avadhanam Ramesh and Ravi Prakash Kodumagulla Consumers’ Preference Towards Organized Retail Store While Buying Apparel: A Case Study of Ahmedabad City RP Patel and Praneti Shah Drivers of Customers’ Adoption of e-Banking: An Empirical Investigation Ravinder Vinayek and Preeti Jindal Measurement of Service Quality: A Life Insurance Industry Perspective Kunjal Sinha The Dubai Shopping Festival: A Study of Visitors’ Perceptions Shohab Sikandar Desai 1 ISSN 2249-9067 Journal of Marketing Vistas Volume 3, No 1, January-June 2013 Contents Preference Analysis of Tourists in India with 1 Special Reference to Andhra Pradesh Shulagna Sarkar Crisis Communication and Response Strategies: 13 Study of Select Brands Avadhanam Ramesh and Ravi Prakash Kodumagulla Consumers’ Preference Towards Organized Retail Store 30 While Buying Apparel: A Case Study of Ahmedabad City RP Patel and Praneti Shah Drivers of Customers’ Adoption of e-Banking: 40 An Empirical Investigation Ravinder Vinayek and Preeti Jindal Measurement of Service Quality: 54 A Life Insurance Industry Perspective Kunjal Sinha The Dubai Shopping Festival: 67 A Study of Visitors’ Perceptions Shohab Sikandar Desai Journal of Marketing Vistas Preference Analysis of Tourists in India with Special Reference to Andhra Pradesh Shulagna Sarkar Asst. Professor Institute of Public Enterprise, Hyderabad Abstract Tourism has become a popular global leisure activity largely affecting the cities, states and countries’ economies. The objectives of the paper are to elaborate the factors influencing the domestic and international tourists for choosing tourist destinations and to compare the preferences of domestic and international tourists. Both primary and secondary data have been used for identifying and interpreting the preferences of tourists. Various factors affecting the preferences of both international and domestic tourists were identified. The paper is limited to survey and focused on the state of Andhra Pradesh. The paper provides a platform for the tourism industry and related sectors to elaborate the business focus on specific needs of both domestic and international tourists. The study provides an understanding of the preferences of the tourists which can act as a base for the tourism industry to attract and retain tourists and also supports service industries associated with tourism to strategize for better business. Keywords Tourism, Domestic, International Tourists, Andhra Pradesh, India Introduction is travel for recreational, leisure or business It has rightly been said that ‘The world is purposes. The World Tourism Organization flat.’ No longer are we hesitant to dream of defines tourists as people who ‘travel to laying our footsteps in distant places in our and stay in places outside their usual own country but also across the globe. Gone environment for more than 24 hours and not are the days when people hesitated to travel more than one consecutive year for leisure, due to numerous difficulties faced during business and other purposes not related to travel. Now is the era where more and more the exercise of an activity remunerated from people want to move out and see the world. within the place visited.’(UNWTO, 1995) This natural shift in viewpoint of people has Tourism industry has been growing fast largely affected the tourism industry. Tourism encompassing the whole world. The 1 Journal of Marketing Vistas Crisis Communication and Response Strategies: A Study of Select Brands Avadhanam Ramesh Ravi Prakash Kodumagulla Sr Asst Professor Professor Vignana Jyothi Institute of Management IIHMR, Bangalore Abstract In today’s complex business environment, organizations may face crisis, which affect their reputation and stakeholders perspectives both at the Corporate and brand level. Crisis response strategies require strategic communication and action plans as part of public relations strategy. Crisis communication as part of a strategic situation based response, if not communicated well, would impact the brand equity and corporate identity in the long-run and an immediate drop in sales in short-term. This research paper examines select contemporary and classic cases of brand crisis and evaluates crisis response strategies in the light of Situational Crisis Communication Theory (SCCT). The cases examined include Cadbury, J& J Tylenol, and Cola Companies. The paper examines select aspects of crisis communication and brand re-building strategies using secondary data, action taken, spokesperson used, media used etc,. The paper validates with a consumer survey to measure select aspects of crisis with respect to recall, brand preference and purchase intention for select brands. The research tools used in this study include Questionnaire, followed by personal interview and for analyzing the data descriptive statistics (Percentages and Weighted average mean) have been employed. Keywords Crisis communication, Brand Response Strategies The word ‘Crisis’ connotes different As expressed by Ressler, Judith A (1982) meanings in different situations. For most of a crisis may range from a product that is us, ‘crisis’ means a disaster or an accident. recalled due to health or safety hazards, to Crisis in medicine can be traced to an illness, an accident that caused deaths or injuries, an injury or any combination of the two and to an executive kidnapping. He also held that crisis situations vary differently to the in public relations can find its roots in an affected people, and will require different issue, an emergency or any combination of public relation plans. the two. 13 Consumers’ Preference Towards Organized Retail Store While Buying Apparel: A Case Study of Ahmedabad City RP Patel Praneti Shah Professor Asst Professor GH Patel PG Institute of Business Management NR Institute of Business Management (GLS-MBA) Sardar Patel University, Vallabh Vidyanagar, India Ahmedabad, India Abstract The Indian apparel industry enjoys immense existence in the economic life of the country. It has witnessed remarkable changes in the past few years. Fashion has played a key role in shaping Indian apparel consumerism. Due to unremitting change in the lifestyle, fashion in India is becoming more stratified. Paradigm shift in consumer buying behavior has inspired researchers to get insights into consumers’ preference. Researchers have made an attempt to make out the factors of the consumers’ buying behavior that are influenced by retail apparel segment, and to appraise the significance of each of them to consumers in selecting apparel. The survey reveals that switching behavior from local brands to international brands and traditional wears to western wears is inculcated by organized retail sector in the Indian market. Findings related to categorical preference, factors taken into consideration before making purchase decision may work as a pillar for service providers to lend their services as expected. Research has even established consumers’ profile that can be magnetized to enhance the future market share. Keywords Consumer Behavior, Switching Behavior, Fashion, Consumerism, Paradigm Shift Literature Review brands and are aggressively positioning The growth of modern retail is linked to themselves within segments of the domestic consumer needs, attitudes and behavior. market. The rising importance of branded A new focus on the apparel retail sector segments in the domestic market combined has attracted attention in recent days. with the pressure of import competition is Top exporters have introduced their own blurring the boundaries between exports 30 Volume 3, No 1, January-June 2013 Drivers of Customers’ Adoption of e-Banking: An Empirical Investigation Ravinder Vinayek Preeti Jindal Professor, Faculty of Commerce Lecturer, Department of Commerce MD University, Rohtak, Haryana Vaish Mahila Mahavidyalya, Rohtak, Haryana Abstract For the providers of e-banking services, it is essential to know how to market their e-banking offerings better so as to attract maximum services is imperative as it will foster an understating about the needs and preferences of existing customers and build brand equity. In this perspective, knowledge of factors that affect adoption of e-banking by potential customers, which, in turn, help the banking organization to make informed strategic decisions in the light of winning market-supremacy. Although many research studies have been undertaken to examine factors influencing customers’ adoption of e-banking services throughout the world, but a review of these studies reveals that important research gaps still exist, both conceptually and methodologically. Against this backdrop, the present study is undertaken to deduce the factors that shape customers decision to shift to e-banking. To achieve this objective perceptual mapping obtained through Multi-dimensional Scaling is used. Keywords Customers’ Perspective, e-Banking Adoption, India, Multi-Dimensional Scaling Introduction Recognizing the need and importance of Given the global and competitive nature technology, most of the banks in India have of present environment of 21st century, it started making rapid strides to transform has become a strategic necessity for every themselves into dynamic, smart and techno- banking organization to bring changes in savvy
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