All- Star Lineup for All-Around Financial Services C O N T E N T S
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ANNUAL REPORT 2009 All- Star Lineup for All-Around Financial Services C O N T E N T S 001 Financial Indicators 002 CEO’s Message 006 2009 Highlights 008 2009 Awards & Recognition All-Time Best Corporate Value 012 Vision & Strategy 014 Senior Management 016 KB FGI Organization Chart 017 KB Financial Group Organization Chart 018 Synergy Creation 020 IT Systems 022 Risk Management All-Embracing Social Value 028 Corporate Governance 030 Board of Directors 032 Ethical Management 034 Shareholders Relations 035 Corporate Culture 036 Green Banking 038 Social Contribution All-Inclusive Customer Value 042 Kookmin Bank 050 KB Investment & Securities 052 KB Life Insurance 054 KB Asset Management 056 KB Real Estate Trust 058 KB Investment 060 KB Futures 062 KB Credit Information 064 KB Data Systems All-Weather Financial Value 068 Management’s Discussion & Analysis 094 Report of Independent Auditors 208 Overseas Network 209 Forward Looking Statements [ KB Financial Group at a Glance ] Having launched a holding company in 2008 based on Korea’s foremost business foundation in assets, clientele, In particular, the Group plans to further strengthen the capabilities of its non-bank subsidiaries by leveraging group and network, KB Financial Group continues to pursue preeminence in its offering of financial products and services synergies in line with its management objective, “Maximizing Group value through balanced growth,” which was through its nine subsidiaries—Kookmin Bank, KB Investment & Securities, KB Life Insurance, KB Asset proven very successful in 2009. Some of the Group’s achievements include the development of a myriad of hybrid Management, KB Real Estate Trust, KB Investment, KB Futures, KB Credit Information, and KB Data Systems. products, provision of joint M&A advisory services, and collaboration on real estate purchases, all based on the While bolstering its core competencies in banking, securities, insurance, and asset management, the Group strives best customer service track record in the industry. By delivering the best possible customer and corporate value, An All- Star to improve upon its comprehensive financial system by increasing synergies among its subsidiaries. the Group will grow into a genuine “Global Financial Star” leading the Asian financial industry while flawlessly serving its customers and shareholders. Financial Lineup Profitable Industry-best performance in IPO Exceptional No. 1 in total asset growth rate Foremost KB Investment recorded an array of Industry-best profitability achievements, including conducting KB Futures continued the momentum Phenomenal Industry-leading performance in the most KOSDAQ IPOs, being in asset growth in stark contrast to an KB Real Estate Trust recorded debt collection selected as the National Pension industry-wide declining trend. Consistent the highest profitability in the industry Service’s venture fund investor for 5 Cutting-edge Offering the most diverse range of by rolling out REITs and by lead- KB Credit Information enjoys a years in a row, and being named as Builder of the Korean financial managing the purchase of the commanding lead in sales by making investment products based on the the Ministry of Knowledge Economy’s ING Tower. inroads into new business areas industry’s largest IT system industry’s best performance New Growth Fund manager based on its competitive edge in KB Data Systems successfully Offering Korea’s most debt collection. Peerless completed construction of Kookmin No. 1 in Call Center operations diversified range of funds, Bank’s next-generation IT system in for 3 consecutive years KB Asset Management is the only 2009, the largest and most advanced asset-management company IT project in the financial sector. KB Life Insurance was ranked No.1 in to rank among the top three in one-, the Korea Service Quality Index in two-, and three-year rates of return. Outstanding the areas of Call Center operations Second in coporate bond issue (for 3 consecutive years) and and fourth in ABS underwriting insurance industry (for 2 consecutive years). The Company was also With industry-leading profitability and given a top rating in its resolution of highly competitive corporate banking & customer complaints by the Financial DOMINANT institutional sales operations, Nation’s largest customer base Supervisory Services. KB Investment & Securities is working & branch network hard to bolster the Group’s non-banking In addition to its largest customer base businesses in its pursuit to become and most powerful branch network in a comprehensive financial investment Korea, Kookmin Bank is dominant in company. other significant areas including the followings: best customer satisfaction (the National Customer Satisfaction Index), best risk management (Asia Risk), most environmentally-friendly financial management (Chosun Daily), and the most-preferred workplace (Korean Management Asso.). Business summary Business summary Business summary Business summary Business summary Business summary Business summary Business summary Business summary Korea’s largest bank in terms of customers Joining KB Financial Group in March 2008 KB Life Insurance was established with capi- KB Asset Management has made a vital KB Real Estate Trust, fully-owned by KB KB Investment assists SMEs in financial and KB Futures is a derivatives brokerage firm pro- KB Credit Information specializes in debt col- Established in 1991, KB Data Systems spe- and branches, Kookmin Bank has strength- after acquiring Hannuri Investment & Securi- tal participation by KB Financial Group Inc. contribution to the industry’s high growth with Financial Group Inc., efficiently manages business decision-making through each stage moting sound investment practices and pro- lection, credit investigation, and proxy service cializes in IT project development, system ened its marketing systems, improved its ties, KB Investment & Securities is a compre- and ING Group, the internationally renowned its comprehensive asset management ser- customers’ real estate on consignment and of their growth, from establishment to listing viding professional services. Armed with first- for civil service documents based on a scien- management, sales of financial IT solution asset soundness, ranked top in customer hensive securities company. In addition to its financial institution. Having initiated bancas- vices. Its main businesses include trading & returns to customers the revenues thus gen- on the Kosdaq. Its corporate support solutions rate talent, superior IT infrastructure, insightful tific and systematic operating system. Since packages and resale of IT hardware equip- satisfaction, acquired the highest credit rat- leadership in the primary market for corporate surance business in June 2004 through Kook- brokerage of collective investment schemes erated. It has a nation-wide network with provided in cooperation with Kookmin Bank research, and advanced risk management, the becoming a member of Kookmin Bank, it has ment, while serving as IT partner to its KB ings in the industry, and upgraded its risk bonds and ABS, the company offers bro- min Bank’s domestic branches, KB Life Insur- managed by the company, asset manage- branches in Busan, Daejon, Daegu, and enable KB Investment to offer its invested com- company aims to rise to the top of Korea’s fu- established a stable growth platform. Financial Group affiliates, including Kookmin management systems in line with the highest kerage services for institutional and foreign ance provides an array of insurance products ment of a wide range of collective investment Kwangju. As a KB Financial Group member, panies the services that stand clearly apart tures industry through a combination of strong Bank. Based on its accumulated experience, global standards, rolled out successive “hit” investors, and investment banking services via diversified sales channels, including gen- schemes, and investment advisory & invest- the company will continue to contribute to from the rest. financial structure and sophisticated manage- Pursuing its vision of “Becoming the No. 1 the company is transferring financial IT know- products, and led in creating group synergies. including IPO, ECM, and M&A advisory. It eral agency (GA), telemarketing (TM), and ment trust. group synergies, develop business models ment know-how based on its customer-first, credit information company offering end-to- how to countries overseas, including Indone- also generates steady earnings from equities, Total Consultant (TC), a recently established and establish a platform for overseas busi- As a specialist and long-term investor in non- ethics-based, talent-centered management end service,” the company seeks to maintain sia and Japan, and taking steps to improve its Under its 2010 objective of “bolstering the bonds, and derivatives, and has expanded outbound face-to face sales system. With its While pursuing its vision to grow into Korea’s ness through strategic ties with leading real listed companies in new growth sectors, KB philosophy. its lead in debt collection and grow into a com- global competitiveness. leading-bank status through changes and re- into the retail market with the launch of “KB goal of joining the industry’s “Top 5” by 2013, leading asset management company armed estate institutions at home and abroad. Investment will expand its business scope prehensive credit information service provider forms”, the Bank pursues profit-based growth Plustar” home trading system (HTS). Leverag- it focuses on diversifying sales channels and