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VIDEO-CONFERENCE: VIDEO-CONFERENCEINFRASTRUCTURE, ENERGY AND RESOURCES SEMINAR: OPPORTUNITIES BETWEEN AUSTRALIA AND KOREA (26 JUNE 2017) FOOD AND AGRICULTURE OPPORTUNITIES IN KOREA
This video-conference seminar will offer targeted, insightfulBACKGROUND and practical business perspectivesThe Australia-Korea on opportunities Business and Council challenges hosted between a videoconference Australia on infrastructure, energy and and Korea resourcesin the Food opportunities and Agribusiness with sector. Korea This on is26 the June first 2017 of a seriesacross 6 locations including Melbourne, of three video-conferences.Sydney, Brisbane, The Adelaide, other two Perth video-conferences and Seoul. The videoconferencewill be outlined practical business held later inperspectives the year on financial on some services of the opportunitiesand infrastructure, and energychallenges and for Australian and Korean firms in resources theopportunities infrastructure, with Korea.energy and resources industry. The session was moderated by Peter Cleary, Executive Committee member of the Australia-Korea Business Council.DISCUSSION A summary MODERATORof the insights provided by the three expert panellists are outlined below.Rod Commerford Counsellor & Trade Commissioner Marie Piccone, Managing Director and owner of Manbulloo Ltd. AUSTRADE SEOUL Manbulloo produces mangoes in four locations in the Northern Territory and North Queensland and is the largest producer of Kensington Pride mangoes in Australia. Marie has more recently been recognized for her achievements and won the 2015 Telstra Women’s Award for National Entrepreneur of the Year and was inducted into the Her Business Australian Hall of Fame 2017. DATE Sungwon Yoon, Managing Director of POSCO Australia Pty Ltd 10 May 2017 • POSCO is the 5th largest steelmaking company worldwide, producing 41.6 million tonnes of steelTIME in 2016. David Mumford, Sales and Marketing Director, RBK Nutraceuticals 3.30pm for 3.45pm start • POSCO makes up half of the Korean steel market in terms of production capacity. POSCO is one of the single largest clients in the Concluding at 5.00pm David MumfordAustralian is iron the oreSales and & Marketingmetallurgical Director coal markets. for RBK POSCO Nutraceuticals contributes and over greatly the to Australia’s mining industry, and to strengthen this past twentyrelationship years has and been secure responsible its supply for of the raw sales materials, growth, POSCO brand development founded its andAustralian subsidiary POSACOST in 1981. export strategy for RBK’s brands of natural health supplements. Free, register by COB 8 May 2017 RBK’s• mainAustralia export is the market most is important Korea and resource David has sourcing spent many nation years for developing POSCO. In 2016 alone, POSCO imported 40 million tonnes of iron ore relationshipsand a further with major 14 million retailers tonnes such asof Costcocoal from Korea, Australia, Lotte accountingDepartment forStores, 77% Lotte and 54% of POSCO’sVIDEO-CONFERENCE annual requirements respectively. Duty Free and both Korean Air and Asiana Duty Free among many others. During this LOCATIONS time,• DavidOver has36 years,developed POSCO an appreciation Australia have for investedthe fast moving in several and mining dynamic assets market (approximately in USD $2.5 billion on an accumulated basis). Korea whileCurrently, enjoying POSCO the cultural Australia nuances has equity and inthe eight Korean different way of doingAustralian business. mining assets including coalAUSTRALIA and iron ore assets. - Macquarie One of these Offices investments is the Hume Coal Project, which is 100% owned by POSCO. The Hume Coal Project is currently undergoing the Sydney approvals process, with POSCO recently submitting the EIS. Apart from those 8, there are another two iron ore assets in WA directly Level 11, 50 Martin Place managed by POSCO headquarters. Charlie Ko, Country Manager, Meat & Livestock Australia Sydney, NSW 2000 Charlie• POSCO Ko is a Countryhas two Managerother subsidiaries for Meat &with Livestock offices Australia in Australia; (MLA) it’s in Korea.engineering MLA and constructionBrisbane branch (POSCO E&C) is actively is a producer-ownedparticipating companyin mining thatconstruction provides Research and infrastructure & Development of coal and assets Marketing and POSCO Daewoo isLevel active 6-7, in 825commodities Ann Street trading and services to the Australian red meat industry. mining investment. Fortitude Valley, QLD 4006 MLA Korea is responsible for promoting clean and safe Australian Beef and Lamb to the Korean• POSCO market isand currently conducts restructuring various marketing their assets activities to minimise to help encouragefinancial losses red meat amid sluggish commodityAdelaide prices and are cautiously looking consumption.at Australian In particular, investment MLA opportunities Korea contributes in coking to the coal development and low volatile of overall PCI beef (pulverised coal injection)151 Pirie assets. Street POSCO hope to continue consumptioninvesting by engaging in the local in aeconomy series of consumerthrough highly marketing profitable activities asset that management seek to entice and active investmentAdelaide, in commercially SA 5000 viable mine assets. consumers to eat beef, such as providing information on beef nutrition, conducting • POSCO is committed to Australia’s economy and is open to diverse collaboration opportunities which contribute towards further innovative marketing campaigns in association with retail and foodservice partners. Perth prosperity and advancement in the steel and mining industry between our two countries. 235 St Georges Terrace Perth, WA 6000 HiroDongjin Tejima, HeadKim, of Managing Market – Asia Director, Pacific, GSWine E&C Australia Australia Melbourne Hiro• is GSthe E&CHead ofis Marketthe construction – Asia Pacific arm for ofWine the Australia. parent GSHiro isGroup responsible which forachieved Wine revenue of101 approximately Collins Street USD $60 billion Melbourne, VIC 3000 Australia’slast marketingyear from and oil educationaland gas, construction, programme in keyretail Greater and international Asia markets, including trading businesses. GS is the 7th largest conglomerate South Korea, one of Wine Australia’s focus markets due to KAFTA. During his tenure KOREA - Macquarie Offices at Winein Australia, Korea. Hiro has introduced a number of new initiatives to the Korean wine Seoul trade• andThe media engineering audience and haveconstruction hosted a number arm ofof thethought-leading GS group, seminarsGS E&C andwas founded in 1969, and recorded revenue of $10 tastings across Asia Pacific. 3rd floor, Hanwha building billion in 2016 from civil infrastructure, housing, power and building projects. GS E&C109 was Sogong-ro, ranked 22nd Jung-gu by ENR on the 2016 ENR Top 250 International Contractors list. Seoul REGISTER online akbc.com.au/food-agri
Background reading: Food and beverage market entry guide (Korea), written by Austrade - akbc.com.au/kafta-fbg
AKBC.COM.AU | This event is supported by: AKBC | EVENTS AKBC | EVENTS
VIDEO-CONFERENCE: VIDEO-CONFERENCEINFRASTRUCTURE, ENERGY AND RESOURCES SEMINAR: OPPORTUNITIES BETWEEN AUSTRALIA AND KOREA (26 JUNE 2017) FOOD AND AGRICULTURE OPPORTUNITIES IN KOREA
This video-conference seminar will offer targeted, insightful and practical business perspectives• GS E&C on Australiaopportunities was established and challenges in March 2016 between and is looking Australia for opportunities in the local transport infrastructure sector, in particular with respect to rail, road, tunnelling, and bridges. They have extensive experience working in Asia and Korea in the Food and Agribusiness sector. This is the first of a series and Middle East which will position them well for projects in Australia. Further, they have experience in Singapore of three video-conferences.which has some The similar other business two video-conferences characteristics to Australia, will be including strict safety regulations. held later in the• year The onrecently financial released services budgets byand the infrastructure, Australian Federal energy and State and Governments demonstrates the priority of resources opportunitiesinfrastructure with byKorea. both governments through investment and funding. The implementation of these budgets will require many resources and experienced and qualified contractors such as GS E&C. DISCUSSION MODERATOR • While there is strong opportunity in the Australian market, there are also challenges that GSRod E&C Commerfordface. For example, local market saturation can make it difficult for international companies to secure projects and high bidding costs Counsellor & Trade Commissioner Marieand Piccone, the requirement Managing Directorfor detailed and proposals owner of are Manbulloo in some cases Ltd. prohibitive. International contractorsAUSTRADE may therefore SEOUL Manbullooneed produces to focus mangoes on opportunities in four locations relating in the Northernto complex Territory projects and North where they can showcase their high-tech construction Queenslandmethodology, and is the largestas the producermarket is of less Kensington crowded. Pride mangoes in Australia. Marie has more recently been recognized for her achievements and won the 2015 Telstra• Kim Women’s believes Award that for a National Joint Venture Entrepreneur with anof theAustralian Year and partner,was inducted which into utilises the each party’s strengths, is crucial to Her Businesssucceeding Australian in the Hall Australian of Fame 2017. market. Also essential is understanding local business practicesDATE and minimising risk factors. 10 May 2017 TIME DavidDaewon Mumford, Yu, Sales Project and Marketing Development Director, Manager, RBK Nutraceuticals Hanwha Energy 3.30pm for 3.45pm start Concluding at 5.00pm David• MumfordHanwha isGroup the Sales is a & Korean Marketing conglomerate Director for RBK which Nutraceuticals comprises andsolar, over defence, the petrochemical and life insurance businesses. past twenty years has been responsible for the sales growth, brand development and COST export Hanwhastrategy for Group RBK’s has brands two of solar natural energy health related supplements. businesses including Hanwha Q-Cells and Hanwha Energy. Free, register by COB 8 May 2017 RBK’s• mainIn 2010, export Hanwha market isGroup Korea andacquired David ahas Chinese spent many solar years manufacturer developing called Solarfun and following a number of mergers, in VIDEO-CONFERENCE relationships2014 withwas majorrenamed retailers Hanwha such as Q-Cells, Costco Korea,which Lotte is now Department a leading Stores, solar Lottemanufacturing with 5.7 GW annual cell production Duty Free and both Korean Air and Asiana Duty Free among many others. During this LOCATIONS time, Davidcapacity. has developed Hanwha an Q-Cells appreciation has a for significant the fast moving EPC andtrack dynamic record, market mainly in in Europe and US. Korea• whileHanwha enjoying Energy the culturalin an independent nuances and thepower Korean producer way of doing and specialisesbusiness. in the development,AUSTRALIA acquisition - Macquarieand operation Offices of large scale solar farms. Hanwha Energy has operating assets in Korea, Japan, US, IndiaSydney and Australia. In 2016, Hanwha Energy, together with KDB KIAMCO acquired the 25 MW Barcaldine Solar Farm in Queensland.Level 11, 50 The Martin land Placeconditions Charlie Ko, Country Manager, Meat & Livestock Australia Sydney, NSW 2000 in Queensland and the local support during the construction phase have been positive. Charlie Ko is a Country Manager for Meat & Livestock Australia (MLA) in Korea. MLA Brisbane is a• producer-owned Although Hanwha company Energy that provides are looking Research at another & Development acquisition and Marketing opportunity, their core Levelstrategy 6-7, going 825 forward Ann Street in Australia services to the Australian red meat industry. is to develop their own sites with a view to sell equity stakes prior to or upon financialFortitude close. Currently Valley, QLDthey 4006have MLA Koreatwo co-developmentis responsible for promoting partnerships clean withand safe local Australian developers Beef andon fourLamb sites. to the Hanwha Energy are looking to set up an Adelaide KoreanAustralian market and office conducts variouswhich will marketing allow them activities to focus to help on encourage securing red offtake meat agreements from retailers or upcoming state consumption. In particular, MLA Korea contributes to the development of overall beef 151 Pirie Street consumptiongovernment by engaging auctions. in a series of consumer marketing activities that seek to entice Adelaide, SA 5000 consumers to eat beef, such as providing information on beef nutrition, conducting innovative• After marketing the 2015 campaigns bipartisan in association agreement with retailon renewable and foodservice energy partners. targets, the market immediatelyPerth responded with an enormous increase in project pipeline and a decrease in large scale solar EPC pricing.235 Yu Streflected Georges that Terrace Australia’s market is booming, with the main uncertainty being policy over the long-term. ChallengesPerth, such WA as6000 the cost of Hiro Tejima,financing Head would of Market be eased – Asia by long-term Pacific, stableWine Australiapolicies and contribute to a further decreaseMelbourne in the cost of renewable Hiro is electricitythe Head of generation. Market – Asia Pacific for Wine Australia. Hiro is responsible for Wine 101 Collins Street Melbourne, VIC 3000 Australia’s• There marketing have been and educational encouraging programme responses in key at Greaterthe State Asia Government markets, including level, namely Queensland’s 400 MW tender and South Korea, one of Wine Australia’s focus markets due to KAFTA. During his tenure KOREA - Macquarie Offices at Winethe Australia, Victorian Hiro Government’s has introduced VRETa number scheme. of new initiativesLooking at to thethe KoreanAustralian wine environment overall and considering factors such trade andas themedia public’s audience strong and have understanding hosted a number of renewable of thought-leading energy, seminars experienced and industry players,Seoul interest from international tastingsinvestors across Asia and Pacific. strong appetite from large Australian corporates such as Telstra and Coles,3rd floor, Yu believes Hanwha that building Australia is an emerging and important market for Hanwha Energy. Accordingly, Hanwha Energy109 has Sogong-ro,a target to build Jung-gu 300-400 Seoul REGISTER MW solaronline plants in Australiaakbc.com.au/food-agri over the next two years.
Background reading: Food and beverage market entry guide (Korea), written by Austrade - akbc.com.au/kafta-fbg
AKBC.COM.AU | This event is supported by: AKBC | EVENTS AKBC | EVENTS
VIDEO-CONFERENCE: VIDEO-CONFERENCEINFRASTRUCTURE, ENERGY AND RESOURCES SEMINAR: OPPORTUNITIES BETWEEN AUSTRALIA AND KOREA (26 JUNE 2017) FOOD AND AGRICULTURE OPPORTUNITIES IN KOREA
This video-conferenceConclusion seminar will offer targeted, insightful and practical business perspectives• Recently on releasedopportunities Federal and and State challenges government between budgets Australiaas well as the bipartisan support of the renewable energy and Korea in the Foodtarget and indicate Agribusiness significant opportunitiessector. This foris theKorean first firms of toa series participate in the Australian infrastructure and renewable energy sectors. of three video-conferences. The other two video-conferences will be held later in the• year Australia on financial is a key source services market and for POSCO,infrastructure, the world’s energy fifth largest and steel producer, with Australia supplying over resources opportunities50% of POSCO’swith Korea. iron ore and coal requirements. POSCO will continue to seek strategic investment opportunities in Australia to ensure it has sufficient supply of raw materials. DISCUSSION MODERATOR • Although Korean firms face some challenges in the Australian market such as the uncertaintyRod of governmentCommerford policy and lack of detailed local market understanding, there are extensive opportunities for CounsellorAustralian and & TradeKorean Commissioner firms to Mariecollaborate Piccone, Managing in the infrastructure, Director and energy owner and of Manbullooresources sectors. Ltd. AUSTRADE SEOUL Manbulloo produces mangoes in four locations in the Northern Territory and North Queensland and is the largest producer of Kensington Pride mangoes in Australia. Marie has more recently been recognized for her achievements and won the 2015 Telstra Women’s Award for National Entrepreneur of the Year and was inducted into the Her Business Australian Hall of Fame 2017. DATE 10 May 2017 TIME David Mumford, Sales and Marketing Director, RBK Nutraceuticals 3.30pm for 3.45pm start David Mumford is the Sales & Marketing Director for RBK Nutraceuticals and over the Concluding at 5.00pm past twenty years has been responsible for the sales growth, brand development and COST export strategy for RBK’s brands of natural health supplements. Free, register by COB 8 May 2017 RBK’s main export market is Korea and David has spent many years developing relationships with major retailers such as Costco Korea, Lotte Department Stores, Lotte VIDEO-CONFERENCE Duty Free and both Korean Air and Asiana Duty Free among many others. During this LOCATIONS time, David has developed an appreciation for the fast moving and dynamic market in Korea while enjoying the cultural nuances and the Korean way of doing business. AUSTRALIA - Macquarie Offices Sydney Level 11, 50 Martin Place Charlie Ko, Country Manager, Meat & Livestock Australia Sydney, NSW 2000 Charlie Ko is a Country Manager for Meat & Livestock Australia (MLA) in Korea. MLA Brisbane is a producer-owned company that provides Research & Development and Marketing Level 6-7, 825 Ann Street services to the Australian red meat industry. Fortitude Valley, QLD 4006 MLA Korea is responsible for promoting clean and safe Australian Beef and Lamb to the Korean market and conducts various marketing activities to help encourage red meat Adelaide consumption. In particular, MLA Korea contributes to the development of overall beef 151 Pirie Street consumption by engaging in a series of consumer marketing activities that seek to entice Adelaide, SA 5000 consumers to eat beef, such as providing information on beef nutrition, conducting innovative marketing campaigns in association with retail and foodservice partners. Perth 235 St Georges Terrace Perth, WA 6000 Hiro Tejima, Head of Market – Asia Pacific, Wine Australia Melbourne Hiro is the Head of Market – Asia Pacific for Wine Australia. Hiro is responsible for Wine 101 Collins Street Australia’s marketing and educational programme in key Greater Asia markets, including Melbourne, VIC 3000 South Korea, one of Wine Australia’s focus markets due to KAFTA. During his tenure KOREA - Macquarie Offices at Wine Australia, Hiro has introduced a number of new initiatives to the Korean wine trade and media audience and have hosted a number of thought-leading seminars and Seoul tastings across Asia Pacific. 3rd floor, Hanwha building 109 Sogong-ro, Jung-gu Seoul REGISTER online akbc.com.au/food-agri
Background reading reading:: Nation Food Building:and beverage Leveraging market Australian entry and guide Korean (Korea), engineering, written procurement by Austrade and construction - akbc.com.au/kafta-fbg expertise. READ HERE
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