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BANKHEAD Page 1 of 4 Transit Oriented Development Station Area Profile STATION LOCATION Land Use Within 1/2 Mile

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BANKHEAD Page 1 of 4 Transit Oriented Development Station Area Profile STATION LOCATION Land Use Within 1/2 Mile BANKHEAD Page 1 of 4 Transit Oriented Development Station Area Profile STATION LOCATION Land Use Within 1/2 Mile 1335 Donald Lee Hollowell Parkway Atlanta, GA 30318 Sources: MARTA GIS Analysis 2011 & Atlanta Regional Commission LandPro 2009. Bankhead Station: A Town Center Residential Demographics 1/2 Mile MARTA’s adopted Transit Oriented Development (TOD) Population 3,730 Guidelines classify Bankhead as a “Town Center” station. Median Age 30.3 STATION ESSENTIALS The “Guidelines” present a typology of stations ranging Households 1,381 Avg. Household Size 2.70 Daily Entries: 1,952 from Urban Core stations, like Peachtree Center in down- town Atlanta, to Collector stations – such as the end of Median Household Income $26,165 Parking Per Capita Income $12,529 Capacity: 11 the line auto-commuter oriented stations such as Indian Parking Creek or North Springs. This classification system reflects Business Demographics 1 Mile both a station’s location and its primary function. The Utilization: 100% Businesses 294 “Guidelines” define two types of Town Center stations, Employees 1,948 Station Type: Elevated one in “…historic town centers, such as Decatur or East %White Collar 42.9 Station Point”, the other as “…focal points for new town centers- %Blue Collar 25.7 Typology Town Center TOD nodes planned and built from the ground up in re- % Service 31.4 sponse to twenty-first century transit opportunities”. It %Unemployed 26.2 Land Area +/- 3 acres will likely be the latter, particularly with its proximity to Source: Site To Do Business on-line, 2011 MARTA Research & Analysis 2010 the Atlanta Beltline and the planned Westside Reservoir Park that will define the future of Bankhead station. SPENDING POTENTIAL INDEX WITHIN 1/2 MILE Neighborhood Context Category SPI Bankhead is a heavy rail transit station facility Dining Out 54 located near the geographic center of the City of Atlanta, several miles west of Midtown Entertainment 50 Atlanta on MARTA’s Green line. It is situated Food 55 at the corner of Donald Lee Hollowell Parkway and Woods Street, having its entrance on Retail 49 Woods Street. Bankhead provides rapid rail service to major destinations including the Shelter 50 Buckhead shopping and business district (23 Note: The Spending Potential Index shows the amount spent on a variety goods and minutes), Midtown (11 minutes), Downtown services by households in the market area. (7 minutes) and Hartsfield-Jackson Interna- It also represents the amount spent in the area relative to a national average of 100. tional Airport (23 minutes). Bus service from Source: STDB on-line December, 2011 Bankhead Station provides access to the Coca Cola Headquarters, Maddox Park, Knight Park, C.G Woodson Elementary, B.S. Carson Honors Prep Middle School, Georgia Tech, Bauder College, Bowen Homes Apartments and Bank- head Courts Apartments. [ Bankhead Station Aerial View Bankhead Station Page 2 of 4 Land Use and Zoning Land Use Seven established neighborhoods are adjacent to Bankhead station: Rockdale, Knight Park, Bankhead, English Avenue, Washington Park, Hunter Hills, and Grove Park. These neighbor- hoods feature two prominent parks, Maddox Park directly across the street from the station, and Grove Park less than a mile to the west. Vacant parcels constitute the majority of the land north of Bankhead Station due to the proximity to Bellwood Quarry. The largest category of land use within a 1/2 mile of the station is industrial at about 39%. The industrial uses include traditional warehouses and related uses such as recycling and auto salvage lots. For more clarity concerning the land uses in the area, please refer to the Land Use Map on page 4. Transit Stations are the focal Zoning point of successful TOD’s The zoning districts within a half mile radius of the Bankhead Station range from residential R-4 and RG-3 districts to more intense Industrial I-1 and I-2 districts. The district immediately sur- rounding Bankhead is a Mixed Residential and Commercial 1 district (MRC-1). MRC-1 has a max- imum Floor Area Ratio (FAR) of 1.6. This FAR is slightly below the recommended minimum den- sity for a Town Center Transit Oriented Development (TOD) of 3.0 FAR. However, a good case could be made to rezone the district to MRC-2 which has a minimum FAR of 3.1. The new MRC- 2 district could serve as a transitional district between the I-2 Heavy Industrial District to the north and a R-4A Residential District to the south. Town Center Typology Design Elements Walk Score The type of development that is expected in Town Centers 37 is characterized by having a more balanced mix of uses with Town Center Density housing being a significant ingredient from the start than Ranges an evolving goal. Floor Area Ratio 3.0-10.0 Note: Walk Score measures how easy it is to Land Use Mix and Scale live a car-lite lifestyle, not how pretty the area is for walking. Walk Score uses a patent Residential Unit -pending system to measure the walkability Multi-family residential, office, retail, civic uses and of an address. The Walk Score algorithm restaurants. Per Acre 25-75 awards points based on the distance to amenities in each category. Amenities with- in .25 miles receive maximum points being Mid to low rise buildings. Height In Floors 4-5 100 and no points are awarded for ameni- ties further than one mile. Transitions to lower density outside the quarter mile Source: MARTA TOD Guidelines radius. 90–100 Walker's Paradise — Daily errands do not require a car. Public Realm 70–89 Very Walkable — Most errands can be accomplished on foot. Traditional town center pedestrian network. 50–69 Somewhat Walkable — Some ameni- Curb-side parking desirable; no off-street parking in front of buildings; garages wrapped ties within walking distance. 25–49 Car-Dependent — A few amenities within walking distance. 0–24 Car-Dependent — Almost all errands require a car Source: Walkscore.com 2012 Area Planning Initiatives Adjacent to the Beltline Corri- dor and the planned Westside Reservoir Park, Bankhead Station Page 3 of 4 which, when completed, will be the city’s largest A connection on the Bankhead Station Development Opportunity planned Beltline multi-use trail Generally MARTA makes land it owns around its stations (called “Joint Development” lands) available through a Request for Proposals (RFP) or Request for Qualifications (RFQ) process. Developers who are interested in developing at MARTA stations will need to go through a com- petitive RFP/RFQ process prior to contract award. All interested parties should periodically check the www.itsmarta.com website where future RFP’s/RFQ’s will be announced, or contact Nearby Points of Interest MARTA’s TOD and Joint Development staff at 1-404-848-5695. Asa Yancey Health Center Bankhead offers opportunity for development near the station. There are over 11 acres of prop- Fulton County Health Depart- erty that offer development potential. However, there are constraints to development due to ment the presence of floodplains. The map below illustrates some examples of the land that could be available for development near the station. The recommended development in the Town Cen- ter designation would serve to compliment the institutional uses that are found immediately around the station. Routes Serving Bankhead Route 26– Perry Blvd/ North Ave. Route 50– Donald L. Hollowell Pkwy Route 58– Atlanta Industrial/ Hollywood Road Bankhead Station Page 4 of 4 .
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