Convention Centers Dig in to Healthy Catering Trends

A COASTAL COMMUNICATIONS CORPORATION PUBLICATION SEPTEMBER 2019 VOL. 12 NO. 5 $13.00

ALSO IN THIS ISSUE: CYBER SECURITY TAILORING EDUCATION SMERF MEETINGS Convention DESTINATION: Centers Dig CANADA DISTINCTIVE in to Healthy ACHIEVEMENT Catering AWARDS Trends

James Katurakes, executive chef, Centerplate at the Orange County Convention Center, Orlando, FL TURN ANY ISSUECONTENTS MEETING INTO A S H OW. THE COMPANIES YOU WORK WITH VARY. YOUR COMMISSION SHOULDN’T.

Steve O’Malley, Michael Guerriero, and David Peckinpaugh (pictured left to right) Maritz Global Events ISSUECONTENTS

26 32

DEPARTMENTS FEATURES

4 Publisher’s Message 14 Fresh Choices 20 Safe & Secure Convention Centers How to Ensure Your 6 News & Notes Dig in to Healthy Conventions Are Snapshots Catering Trends Cyber Secure 8 BY CHRISTINE LOOMIS BY KEITH LORIA Destinations International 2019 Annual Convention Snapshots 26 Customize 32 Smart SMERFs 12 Your Content SMERF Numbers Add ASAE Annual Meeting Up To Big Business & Exposition Planners Must Increasingly Tailor for Destinations, Career Track Educational Information Hotels and Venues 50 to a Global Audience BY DEREK REVERON BY PATRICK SIMMS SPECIAL SECTION 44 2019 Distinctive Achievement Awards DESTINATIONS 36 Canadian Charm Attractive Venues and Beautiful Monuments Make Our Neighbor a Five-Star Destination BY RON BERNTHAL 46

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 3 PUBLISHER’SMESSAGE

Convention Centers Focus on Healthy Catering Trends A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF Harvey Grotsky ur cover story, “Fresh Choices” reviews the ever-popular food and [email protected]

beverage topic. Health and wellness have become an important con- CREATIVE DIRECTOR sideration among association planners and as a result, today’s food Kristin Bjornsen [email protected] and beverage trends are a reflection of that. These trends seem to be O MANAGING EDITOR playing out across all demographics and global destinations. There’s long been a Henry Fitzgerald perception that healthful menus are too costly, but this seems to be changing as [email protected] demand from planners increases. Some planners may have the budget and are EDITORIAL COORDINATOR willing to pay more in favor of health and wellness, while oth- Heather Ballis [email protected] ers find ways to mitigate costs by offering smaller portions. DIGITAL CONTENT COORDINATOR Healthy menus should begin with considering portion size Christine Smith and what is being planned to serve. In many cases, vegan and [email protected] vegetarian options are no longer an occasional request, they’re CONTRIBUTING EDITORS Sophia Bennett now an expectation. Planners should not work off the same Sara Churchville menu at every venue. Farm-to-table and fresh local ingredients Cynthia Dial Maura Keller are today’s best bet to satisfy attendee appetites. Food and bev- Christine Loomis Derek Reveron erage trends come and go, so what’s next? Mark Rowh Are your meetings and conventions safe and secure? Our Patrick Simms David Swanson “Safe & Secure” story in this issue suggests how to ensure your PRESIDENT & CEO events are cybersecure. Keeping your events safe is a major Harvey Grotsky objective for any planner. Having a cyber-incident response plan is a must and VICE PRESIDENT OF OPERATIONS should be in place prior to the beginning of any event. Seasoned planners are very David Middlebrook aware that conventions and other events are a perfect setting for hackers and [email protected] cyberthieves to infiltrate your computers and other devices. Cybercriminals find ADVERTISING SALES OFFICES 2700 N. Military Trail, Suite 120 it easy to infiltrate many devices due to lack of security updates and older devices Boca Raton, FL 33431-6394 561-989-0600 Fax: 561-989-9509 with outdated cybersecurity capabilities. [email protected] If you haven’t considered having your next convention or meeting in Canada, you should take a look at “Canadian Charm” in this issue. You will find attractive destinations and venues to accommodate groups of all sizes. With the favorable currency exchange rate, Canada is truly an affordable, year-round choice for Association Conventions & Facilities is published bi-monthly by Coastal Communications Corporation, 2700 North Military Trail your next event. — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single copies $13.00 U.S.A. only. Yearly subscription price is $65.00 in We would like to connect with you on social media. Follow us on the U.S.A. Canada and foreign is $135.00. Back copies $14.00 plus shipping and handling, U.S.A. only. Distributed without charge to Twitter @assnconvfac. qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send Form 3579 address changes to Association Conventions & Facilities, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431- 6394. Nothing contained in this publication shall constitute an endorsement by Coastal Communications Corporation (Association Conventions & Facilities), and the publication disclaims any liability with respect to the use of or reliance on any such information. The information contained in this publication is in no way to be construed as a recommendation by AC&F of Harvey Grotsky any industry standard, or as a recommendation of any kind to be Publisher adopted by or to be binding upon any advertiser or subscriber. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscribers: Send FOLLOW US ON SOCIAL MEDIA subscription inquiries and address changes to: Circulation Department, Association Conventions & Facilities, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new addresses including zip code. Enclose address label from most recent issue and please allow five weeks for the change to become effective. Printed in U.S.A. © 2019

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NEWS&NOTES

Phoenix Convention Center Offers Canyon On Third, An Outdoor Event Experience PHOENIX, AZ — The Phoenix Conven- outdoor event space, for all conventions, tion Center is the premier host for major special events and venue activities. The events such as the NFL Experience for 80,000-sf, outdoor event space on Third Super Bowl XLIX, the Playoff Fan Cen- Street, between Washington and Mon- tral for College Football Playoffs and the roe streets, is within walking distance of NCAA Final Four Fan Fest, to name a few downtown Phoenix’s trendy restaurants, among other numerous conventions, con- shopping and sports facilities. Flanked by certs, trade shows and expos. The Phoe- the Convention Center’s North and West nix Convention Center is excited to now buildings, Canyon on Third offers unique, offer Canyon on Third Street, a unique one-of-a-kind activities.

ASAE Annual Meeting & Exposition Invited Attendees To Learn And Play With Purpose

WASHINGTON, DC — More than 5,400 new and inventive ways to do business into their passions, find the courage to association professionals and industry within their own associations,” says Susan achieve their dreams, value the impor- partners gathered in tance of first and last Columbus, OH, August impressions and trust 10–13, for the 2019 instincts with forgive- ASAE Annual Meeting & ness and compassion. Exposition. Participants The ASAE Foundation heard from keynotes Classic was hosted by Jeremy Heimans and Experience Columbus Henry Timms and Alton at the Nationwide Arena White, and participated and headlined by Ohio in more than 110 educa- native John Legend. tion sessions, six game The sold-out event had changers and explored the highest attendance 710 booths featuring and revenue in the 445 companies in the Jeni 13-year history of The expo hall. “The theme Britton Classic. In addition to for this year’s event of Bauer attendees volunteering learn and play with pur- their time at the Reeb NICK HAGEN PHOTOGRAPHY pose resonated in every Avenue Center, National aspect of the meeting. From the design Robertson, CAE, interim ASAE president Veterans Memorial and Museum, Netcare of the main stage and convention center, and CEO. For the closing keynote, White Access, CompDrug and Maryhaven, ASAE to the content covered by our speakers, showcased his skills as a singer and per- raised more than $30,000 for the Colum- attendees were compelled to consider former, encouraging attendees to: tap bus Foundation’s Gifts of Kindness Fund.

Hyatt Regency San Antonio Announces Greater Columbus Convention Center Renovation To Conference Center Qualifies As Certified Sensory Inclusive SAN ANTONIO, TX — Hyatt Regency San Antonio, on the COLUMBUS, OH — The SMG-managed Greater Columbus famous River Walk and directly connected to Alamo Plaza, has Convention Center (GCCC) has become the first convention completed a renovation to its Hyatt Regency Conference Center, center in the world to become Certified Sensory Inclusive including updates to the conference center’s décor and A/V through KultureCity. The GCCC collaborated with KultureCity technology in meeting rooms. Each monitor is controlled by an to improve the capabilities of the facility and staff to accom- iPad Pro through a wireless connection for a user-friendly expe- modate guests with sensory processing challenges and pro- rience in showcasing presentations and visuals during a meet- vide an inclusive, seamless and enjoyable experience. Sensory ing. Across the street from the hotel, Hyatt Regency Conference sensitive and sensory regulation challenges are most often Center provides 8,000 sf of meeting space. Complementing the experienced by those with autism, dementia, Post-Traumatic conference center, Hyatt Regency San Antonio boasts an addi- Stress Disorder (PTSD) and similar health concerns affected by tional 32,000 sf of on-site meeting and event space. overstimulation and noise.

6 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com Oklahoma City Convention Center “Topped Out” With Ceremonial Steel Beam

OKLAHOMA CITY, OK — The MAPS 3 exhibit hall will dominate the ground Convention Center was ceremonially floor, featuring three operable walls “topped out” in August, an important to divide it in up to four flexible milestone on the way to its scheduled spaces. About 45,000 sf of meeting opening in late 2020. “Topping out,” spaces are on all levels of the build- traditionally traced to Scandinavia, is ing, and many also have operable a ceremony in tribute to the natural walls to make the spaces flexible. The resources used to construct a building. rooms can be configured to provide A tree or branch is placed on the high- up to 27 individual meeting spaces. A est beam in the frame, often with flags 30,000-sf ballroom is the main space or streamers. For the MAPS 3 Conven- on the fourth level, complemented tion Center, crews secured a tree with by 10,000 sf of pre-function space an American flag. The 200,000-sf and a 4,000-sf balcony.

Destinations International Releases The 2019 DestinationNEXT Futures Study

WASHINGTON, DC — Destinations International recently announced the release of the 2019 Des- tinationNEXT Futures Study. The Futures Study is a global, in-depth report into the major opportunities and trends for destination organization leaders. The study is funded by the Destinations Live! by Loews – Arlington, Texas Holds Ribbon International Foundation, a nonprofit organiza- Cutting and Grand Opening Celebration tion dedicated to empowering destinations globally by providing education, research, advocacy ARLINGTON, TX — The new luxury hotel and resort offers easy access to and leadership development. The study can be Texas Rangers’ Globe Life Park, the Dallas Cowboys’ AT&T Stadium and more. used as the cornerstone for the development of Ideal for meetings and conventions, Live! by Loews – Arlington features more a destination’s strategy, whether it be in the form than 35,000 sf of meeting and event space, including: a 14,000-sf ballroom, of a strategic plan, board retreat or tourism mas- seven meeting rooms, banquet menus, on-site A/V services, outdoor lounge ter plan. More than 520 industry and community and private rooftop terrace. Pictured: Ron Price, Arlington CVB president and leaders in 55 countries participated in the 2019 CEO; City Council members Andrew Peele, Ignacio Nunez, Barbara Odom- DestinationNEXT global survey to help identify Wesley and Helen Moise; Reed Cordish; Texas Rangers owner Neil Liebman; the industry’s trends and strategies. The results Alex Tisch; Texas Rangers owner Ray Davis; Jeff Williams, Arlington mayor; show a much greater emphasis today on desti- Jonathan Tisch, Loews CEO (with scissors); Blake Cordish; Andrew Tisch; Scott nation management and community advocacy. Nasser, GM of Live! by Loews-Arlington; and Robert Shepherd, mayor pro tem.

Global DMC Partners Adds Visit Orlando Appoints Mike Waterman Nashville DMC To Network New Chief Sales Officer WASHINGTON, DC — Global DMC Partners, the largest global ORLANDO, FL — George Aguel, Visit network of destination management companies (DMCs), wel- Orlando president and CEO, announced comed Evolution Event Solutions to its exclusive partnership of that industry veteran Michael D. Waterman more than 65 independently owned DMCs. Evolution Event Solu- has been appointed chief sales officer for tions is a team of creative, hands-on professionals who bring a Visit Orlando. Waterman has assumed the variety of perspectives to the drawing board. Together the team sales position, reporting directly to Aguel. welcomes partnerships with companies during the initial steps With almost 30 years of experience in of event planning so they can help bring visions into reality. The hospitality sales and marketing, Water- team has worked to book more than 11,000 room nights, man- man’s background includes, most recently, age events hosting more than 289,000 attendees and negotiate the position as president and CEO of contracts resulting in more than 77% savings for clients. Visit Houston. Waterman themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 7 SNAPSHOTS SNAPSHOTS // Destinations International 2019 Annual Convention St. Louis, MO — More than 1,525 attendees engaged in five keynote sessions, four mega sessions and more than 50 concurrent sessions, all designed around the theme of “Evolve and Elevate” July 23-26, 2019.

8 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com SNAPSHOTS

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 9 EXPANDING IN 2023 ENHANCING AMAZING

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WHEN YOUR CONVENTION CENTER IS ALREADY ONE Learn more at OrlandoMeeting.com OF THE BEST, HOW DO YOU MAKE IT EVEN BETTER? + + + MORE SPACE MORE CONNECTIVITY MORE VERSATILITY 340,000 square feet of A new Grand Concourse 20,000-seat new flexible space with 60,000 square feet multipurpose venue

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19OOC059_ASSOCIATIONS_CONVENTIONS_AND_FACILITIES_2-PAGE_SPREAD-R4.indd 1 7/29/19 4:07 PM SNAPSHOTS SNAPSHOTS // ASAE Annual Meeting & Exposition More than 5,400 association professionals and industry partners gathered in Columbus, OH, August 10–13.

12 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com SNAPSHOTS

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 13 Attendees have increased their demand for plant-based alternatives and brain-friendly foods. As a result, some chefs today are growing their own produce and herbs.

14 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com Convention

By Christine Loomis Centers Dig in to Healthy Catering Trends

ealthy is in, heavy is out. That’s the overarch- The drive for local also amps up sustainability. ing approach to dining nationwide. But is it “Everyone is trying to be more conscious of what they’re true at convention centers hosting association ingesting and using,” Lohmann says. That means bottled H planners and attendees? Absolutely. beverages are out due to high sugar and plastic. “Fla- While “healthy” takes many forms, our experts — vored water stations should be the norm,” she continues. planners and chefs — point to the same basic trends: “I suggest pulling from the local area to add ingredients Increased demand for plant-based alternatives; infused that make your destination unique. In South Florida that water; local ingredients; a higher percentage of vegan, might be water infused with star fruit and pineapple; in vegetarian, gluten-free and dairy-free items on group New Mexico it might be jalapeno and lime. And,” she menus; the popularity of poke and acai bowls; smaller adds, “encourage attendees to bring refillable bottles.” portions/fewer courses; teas and fresh-fruit juices; and Hardly new, healthy options are routinely part of fewer high-sugar drinks and snacks. pre-con discussions along with increased requests All also agree that neither meat nor sweets will disap- for special meals. But before making big changes to a pear. However, meats are being cooked and featured in group’s typical F&B offerings and delivery, Lohmann healthier ways, and traditional sweets are offered along- advises being upfront from the start. side healthier nuts, fruits and low- or no-sugar desserts. “During the registration process tell them that the These trends play out across all demographics and entire trip will be free from certain allergens in menus. geographical locations. This helps create a sense of Courtney Lohmann, CMP, director of ease and may even culture with PRA South Florida, says the events industry has seen a huge shift in how dining is handled. “Planners don’t want to serve the same chicken they serve in every city. They want to see authenticity and excitement with their menus.” DEPOSITPHOTOS.COM Health and wellness are part of the national zeitgeist, and F&B trends are a reflection of that. “We’ve moved into a realm of brain-friendly foods such as nuts and trail mix to keep us charged up and moving through the second half of drive attendance. If you’re going to shift in a big way — the day. I also like that we’re moving to smaller portions, have one day of all vegan meals, for example — tell that which keep budgets down and attendees from overeat- story before, during and after the event. Engage your ing. Allergy-friendly menus are also a must. Eight items attendees with your menu; talk about why you’re mak- cause about 90% of food allergies: cow’s milk, eggs, tree ing these changes. You’ll find that engagement with the nuts, peanuts, shellfish, wheat, soy and fish.” change is much higher.” Though most meals are planned indoors, Lohmann There’s long been a perception that healthful menus suggests finding more ways to get attendees outside dur- increase costs, but experts say this is changing as demand ing breaks. “Mother Nature is proven to increase our in the marketplace increases. In addition, they’re finding health, too,” she says. that more groups are willing to pay increases in favor of health. Yet there are ways for planners to mitigate costs; EMPHASIS ON LOCALLY GROWN FOODS smaller portions is one. The emphasis on locally grown foods is one piece “Healthy menus should begin with portion size and in the larger trend of creating a sense of place. “Dishes what you’re serving,” Lohmann says. “At home, do you have a local taste to them and incorporate more of the serve yourself three 6 oz. portions of protein at dinner? story of the destination you’re in,” Lohmann says. “This Probably not, so why do it at events? Most attendees take a is honestly my favorite part of the menu now.” portion of everything on a buffet. So first, reduce how many themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 15 Matt Smith, CEC, CCA, executive chef at the Greater Columbus Convention Center in Ohio, says more attendees want to know where their food is sourced.

THE CUTTING EDGE One question to consider is how planners should intersect with trends. “Meeting professionals are sometimes not on the cutting edge of trends,” Sor- gel says. “While we may see them coming, it often takes a while before demand becomes high enough for us to make a change. For general group satisfaction with the menu, I want to rise with the wave, not necessarily be in front of it.” Chefs today are well aware of the emphasis on healthy and local. Many grow their own produce, have beehives options you provide. Second, reduce desire for more complex plated lun- and harvest fresh herbs on-site. The portion size and serve meals on smaller cheon entrees. “Roast chicken with Javits Center in New York City is proof plates. Doing this, you can serve higher generic veggies and starch gives way that on-site farming can succeed even quality food items and still hit budget.” to poke bowls, which are easily pre- in the densest urban area. Javits is con- Deborah Sorgel, M.Ed., CMP, DES, pared for a variety of diets by adding structing a 1-acre rooftop farm, and its manager, meetings and expositions chicken, fish or tofu. They’re healthy green roof is already home to birds and at Kellen, says vegetarian and vegan as well as trendy. And rather than two bats as well as bees from which chefs options are no longer a discussion but meats and a fish on buffets, I’m see - harvest honey. an expectation. She adds that planners ing vegetarian options replacing one Mariam Karim, vice president, whose events include many interna- of the meats.” guest experience at Javits, notes the tional attendees, especially from Asia, Moreover, she says, attendees don’t center’s catering staff has many ways should plan for a significant number have to be vegetarian 100% of the time to meet planners’ requests for healthful of vegetarians. “With one large group, to favor vegetarian options at confer- options in addition to on-site gardens. I stopped counting vegetarian requests ences. “I offered a poke bowl/plate to She says chefs are using cauliflower for under the ‘special diets’ category a few a group of health-conscious nurses pizza crusts and other typically breaded years ago and started ordering for about and had great feedback. I’ve also used items, and providing such options 20% vegetarian.” this as an action station at a publisher’s as immune-boosting soy wild-berry Attendees request many types of reception in Chicago and it was the smoothies, poke bowls, snacks featur- diets these days. “This year I had my first most popular station at the event.” ing protein vs. sugar, house-made chia request for ‘Halal,’” Sorgel says. “This is Sorgel acknowledges healthy dishes seed “pots” for dessert and hydration the dietary standard as prescribed in the can impact budget. “Many healthy stations featuring herbal, fruit and veg- Qur’an. I was pleasantly surprised to find options require additional prepara- etable infusions. that the venue knew of it and was pre- tion to make them desirable. Fresh Perhaps most interestingly, Javits pared to accommodate it. I don’t expect fruit is healthy and not too expensive, is combining F&B trends with tech it will be the last time I see that request.” but sliced fruit is more attractive and trends. The center launched Sally the No industry, it seems, is without desirable. Yogurt and fruit are healthy Salad Robot, a robotic vending machine some demand for healthy food. “I’ve in individual plastic containers but available at all hours that creates fresh been surprised to see how much fresh-fruit parfaits in pretty glassware salads and protein pairings on demand action oatmeal bars are getting from are more desirable. Some groups are for the center’s staff, based on their men who might have been ‘meat-and- willing to pay more to have that.” touchpad choices. potatoes’ guys all their lives,” Sorgel As for portion size, Sorgel says, “We One byproduct of the increased says. “Boomers are watching their cho- need to look at whether we’re over- demand for healthy dishes is that it lesterol, fat and sugar, which isn’t new feeding attendees, which isn’t healthy. has stoked creativity among chefs. among conferences with high female I had instances this year where cook- Karim says chefs at Javits are prepar- attendance or among health-care pro- ies and ice cream at breaks were barely ing an ever-widening variety of healthy fessionals, but it is new to me in the touched because attendees had finished options, “from vegan sushi to dairy-free, manufacturing sector. Those mostly lunch just 90 minutes before. People sugar-free desserts.” male groups might still be heavy don’t need to eat every two hours. Next on meat but they’re watching their year, I may offer only beverages with THE NEED TO BE CREATIVE carbs, too. There’s no one-size-fits-all bagged snacks on a consumption basis. They’re also offering meat and tradi- standard anymore.” I hope there will be some interesting tional sweets in creative ways. “Lean red- Sorgel is also seeing increased options available.” meat salads with whole grains and fresh

16 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com greens can provide needed fuel if a client doesn’t want to eliminate meat from the menu, and many planners now add cru- dités, fresh fruit and nuts to cookie breaks to give attendees healthier choices.” There are multiple factors in the popularity of healthful eating, but Hans Lentz, executive chef at Hawaii Convention Center, thinks one is our unprecedented access to cooking shows, tutorials and chefs. “Guests are increasingly discerning about what they eat when they travel and how their food is prepared and presented,” he says. “And meals have become more than just meals; they’re an experience. Attendees expect the meal to tell a story, authentically connect them with a sense of place and be presented in a way they can share with others at the juice bar and fresh-made acai bowl.” Patrick Kehler, executive chef with Aventura table and through digital media.” Linda Arcangeli-Story, CMP, also a Catering, says healthy food can actually While Lentz says Hawaii CC has manager, meetings and expositions with decrease F&B costs because “cooking these always offered a variety of tastes and Kellen, agrees that increased demand items requires little to no costly additions.” nutritional and dietary preferences, for healthy options drives creativity and there’s now more interest in these dishes. innovation. “Farm-to-table and fresh He says demand for vegan, vegetarian, local ingredients are center stage and we that when you accommodate people gluten- and dairy-free options doubled aren’t just working off the same menus you aren’t costing the association dol- to nearly 10 percent of event menus. at every venue. Food has become a true lars, as some of these are preferences “Our team has done such a good job art and focus of events. You’re seeing rather than allergies.” of innovating in this area that attend- chefs’ creations rather than cookie- But increased awareness of allergies ees will order non-meat dishes because cutter menus.” has driven another trend: Transparency they’re so attractive,” he says. One She says asking chefs to create some- and labeling of ingredients. Arcangeli- example: The center’s Paradox Burger. thing off the formal menu is popular, “giv- Story says that impacts a planner’s job “It’s gluten-free and vegan and incor- ing them the freedom to come up with — but there’s an upside. “Having to have porates an array of spices, quinoa and something specific to your attendees.” everything labeled and making sure each lentils for a balanced, pro- coffee break includes tein- and fiber-filled burger almond or soy milk, etc., choice — that also happens “Farm-to-table and fresh means you have to pay to be incredibly tasty.” local ingredients are a lot more attention to Lentz also highlights center stage and we aren’t detail. But that increases infused waters, fresh juices just working off the same your creativity when and continued focus on menus at every venue.” planning, which makes it local. “Our first choice is a more exciting process.” always to look locally for Linda Arcangeli-Story, CMP Creating delicious, everything from fern shoots Manager, Meetings and Expositions healthy dishes often in salads to sea salt and Kellen begins with education. algae in our poke. Not only Patrick Kehler, execu- are these options fresh from tive chef with Aventura the farm, ranch or ocean, they support Among the changes Arcangeli-Story Catering, an Aramark company, the our local economy and are better for the has made in response to current trends food-service provider for the Phoenix environment as they don’t require ship- is ordering traditional sweets for only Convention Center, says, “We’re educat- ping. This reinforces the deeper story about a quarter of her attendees. “If it’s ing our team on healthy eating at home and experience of each dish.” included in the package that’s fine, but and in the work place. This knowledge For example, he continues, “If we I try to lower the numbers, adding fruit carries over to client conversations and have a luau-style menu reflective of and cheese stations along with standard when preparing food.” a Hawaiian barbecue, we can create sweets. And I’m not getting push back The Phoenix CC has its own urban salads and sides that incorporate local from my organizations,” she adds. tower garden producing various types fruits and vegetables like our ‘ulu, Among her groups, increased of greens and herbs, including the cen- breadfruit and taro. We’ve also created dietary requests are significant. “In the ter’s signature “chocolate-mint leaf let- fruit-juice bars for breaks. Attendees past you’d have maybe two people; now tuce.” And though requests for healthy can still stop by and grab a cookie, but it’s half your attendees. There are so and diet-restricted dishes are not new, they have enticing alternatives like a many requests you have to be conscious Kehler says, “The standards for these themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 17 The Orange County Convention Center in Orlando, Florida, has an aeroponic garden where chefs harvest approximately 850 plants a week.

the food. They’re excited to learn that we work with local growers, artisans and boutique purveyors who prioritize organic ingredients and think deeply about the environmental impact of have been elevated. The quality of food NO ‘STANDARD’ BUFFET their products.” must improve daily.” Like others, he says the stan - The definition of healthy options Kehler thinks healthy food can actu- dard buffet is no longer “standard.” continues to expand. “On average, 5% ally decrease F&B costs because “cook- It includes gluten-free and vegetar- to 7% of our attendees express some ing these items requires little to no ian items routinely. He also points to type of food preference, allergy or costly additions like cream and butter.” the growing need to meet complex intolerance. It’s not just the traditional Like the other chefs, Kehler builds dietary requests. “People are no longer dairy, nuts and seafood,” Smith says. menus “with plenty of healthy meat just vegetarian or gluten-free; they’re “More and more we’re seeing attend- options for clients to choose from. The vegan and gluten free or vegetarian and ees avoiding sulfate/phosphates, car- heavy options are there but fewer peo- kosher. That provides a challenge in bohydrates, MSG and gluten. We’re ple want to leave a convention stuffed finding products and preparing dishes long past the days when we could just and uncomfortable.” for those with several restrictions, but take the protein off a plate and double His menus include cauliflower steak, we’re also seeing the market change.” the vegetables for a guest. We put just lots of vegetables, salads and whole grains. Katurakes says healthy, fresh foods as much creativity and care into the There are sweets for breaks, too, offered have long been available at prices com- preparation and presentation of these alongside nuts, seeds and veggie chips. parable to other foods. “However, when specialty orders as we do every other But for Kehler, customizing is para- we get requests like non-GMO or 100% dish so these attendees can also have a mount. “We meet with clients on a more organic, the price does pick up, and terrific experience.” intimate platform to find Smith’s boxed lunches, out what they really want for example, are a far cry and adjust our menus to “There’s a big push to from traditional. “Attend- give them the ‘wow’ expe- make the product even ees are absolutely blown rience. Customizing spe- more fresh by finishing away when they open up cial requests and meeting the dish out on the floor the lunchbox expecting the with chefs give clients a for attendees to see.” standard plastic-wrapped sense of partnership. Each sandwich and chips and event involves working James Katurakes instead find our Ploughman’s Executive Chef together to make sure Lunchbox featuring mor- Centerplate each guest gets healthy — Orange County Convention Center inga-ricotta, honey, berries, or comfort — foods.” hard cooked egg, smoked The Orange County turkey sausage, pickled pearl Convention Center in Orlando, Florida, that’s due to supply and demand.” onions, seven-grain wafers and chia seed has an aeroponic garden where chefs Just as planner’s roles are impacted dusted kale chips.” harvest approximately 850 plants a by food trends, that’s true for chefs, too. But, Smith notes, “The majority of week. The center’s house-grown plants “Planners want chefs in the dining rooms attendees still eat traditional meat diets. include sprouts, microgreens and ‘finishing’ the product,” Katurakes notes. Through smart planning and good rela- herbs offered to groups as a “farm-to- “There’s a big push to make the product tionships with event planners, we can table” option. even more fresh by finishing the dish out offer amazing food to guests with every James Katurakes, executive chef on the floor for attendees to see.” possible dietary preference.” with Centerplate, says one trend he’s That deeper connection to the food Does that come with a price tag? seeing is increased interest in ethnic is something Matt Smith, CEC, CCA, “Planners,” Smith says, “understand cuisines including Korean barbecue executive chef with Levy Conven- that catering to the specialized needs of and Pho noodles. “Noodle soup has tion Centers at the Greater Columbus their attendees results in greater guest been extremely popular in the last Convention Center in Ohio is seeing satisfaction and engagement, and this is couple of years.” as well. “Attendees have always talked well worth the small additional cost.” He lists grain salads and artisan about wanting to eat healthfully, but Certainly F&B trends come and go. items as trending, with artisan foods now we’re seeing guests who have But after all is said and done, is healthy, providing that desired sense of place. invested real time and thought into fresh, local convention food really a “Our clients are wanting a more unique, what this means for their lifestyle,” he trend? It’s probably better described as authentic approach to their food. I don’t says. “Event planners andTropLV.com guests want | 3801today’s Las Vegas norm, Blvd.and planners, South | 1.888.810.8767chefs and | 1.702.739.2581 | [email protected] Facebook.com/TropLV @TropLV @TropLV see that trend going away anytime soon.” to know more about how we source associations are embracing it. | AC&F |

18 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com TropLV.com | 3801 Las Vegas Blvd. South | 1.888.810.8767 | 1.702.739.2581 | [email protected] Facebook.com/TropLV @TropLV @TropLV INDUSTRYTIPS

BY KEITH LORIA

How to Ensure Your Conventions Are Cyber Secure

20 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com INDUSTRYTIPS

ou can’t have a convention nals to target. partner of consulting firm, Embed- without technology, and “The sheer amount of data trans- ded-Knowledge Inc., says cyber- you can’t keep computers, ferred and shared between two criminals are simply a 21st-century Y tablets, phones and other parties at a convention can be astro- version of a tradition of crooks that devices used by attendees at a con- nomical,” he says. “A single entity dates back hundreds of years. vention safe without taking steps potentially lacking proper security “Large groups of people gathering that protect all those gadgets from protections and getting compro- for events were usually a target for cybercriminals. mised can spell tremendous risks to criminals, from pickpockets to cell Even small conventions are sure sensitive personal data ending up in phone thieves and purse grabbers,” to see lots of devices in use for all the wrong hands.” says Campos, who has decades of sorts of reasons. A speech or talk According to Michael Schenck, experience solving complex programs given by an expert or executive will director of security services for for global organizations, including as likely feature a PowerPoint presen- Kaytuso, attendees at conventions a former Microsoft executive. “Today, tation, music may be played through often are confident that the host cybercriminals joined the ranks of a computer and participants are organization is being vigilant about those willing to take advantage of dis- sure to be using their phones to cybersecurity, but that confidence tracted conference attendees, cocktail email and text. often isn’t earned. gadflies and meeting-goers. This new Keeping conventions safe is a “Convention centers are more focus is due to the value of the infor- 24/7 aspect of the job for anyone dangerous than a midtown Star- mation in their electronic devices who plans conventions for a living. bucks for cybersecurity,” Schenck — computers, laptops, tablets, and “Any responsible phones — which store a event organizer should trove of personal sensi- already have a cyber “The sheer amount of tive information, such incident response plan data transferred and as financial records.” in place prior to the shared between two He adds that sur- start of the convention parties at a convention veys indicate these so that they can follow can be astronomical.” threats are getting proper security proto- worse on a daily cols and limit the scope Attila Tomaschek basis, with reports and negative impact Digital Privacy Expert of hacking regularly of a potential breach,” ProPrivacy.com making the news. says Attila Tomaschek, “Event planners, as digital privacy expert well attendees, are usu- for ProPrivacy.com. says. “The biggest threat is the trust ally non-expert consumers of tech- He adds that conventions repre- that comes as part of human nature. nology,” says Campos, co-author of sent a perfect setting for hackers and Conventions are advertised events “From Problem Solving to Solution cyber thieves to infiltrate computers where everyone is there for a pur- Design: Turning Ideas Into Actions.” and other gadgets. pose — a common thread. Addition- “Criminals go after this information “Conventions are a great oppor- ally, people are typically there for so that they can use it to enable illicit tunity for organizations within a social and professional networking, online financial transactions.” specific industry to come together to so we are likely to let our guard Another issue according to Cam- learn from each other and to share down. That’s the beginning of it; pos, is that people aren’t knowledge- ideas,” Tomaschek says. “They are easy targets and the creation of a tar- able about the security configura- also, unfortunately, a great oppor- get-rich environment. The rest is all tions of their devices. Other factors tunity for hackers and other cyber- the obvious — unprotected systems, that make it easy for cybercriminals criminals to exploit certain vul- rogue Wi-Fi, compromised phone to infiltrate devices are lack of secu- nerabilities and steal valuable and charging stations, HD cameras that rity updates and older gadgets with sensitive data from organizers and could easily be used to record key- outdated cybersecurity capabilities. attendees alike.” strokes, the list goes on.” “Cyber criminals are individu- Tomaschek notes that larger als looking to take advantage of conventions are often at a greater MODERN-DAY ill-configured electronic devices to risk than smaller ones, because PICKPOCKETS steal personal and financial informa- with more people networking and Obviously, theft is not a new tion,” he says. “The ultimate goal is sharing information, there are more concept, and J. Eduardo Campos, to make money quickly and cleanly, potential victims for cybercrimi- founder, president and managing which sometimes involves black-

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 21 Robert Siciliano, onstage, a security awareness expert and CEO of Safr.Me, says that in general, attendees of a convention are more vulnerable than hosts.

sonal information to another individual at the event posing as a legitimate business contact. Event organizers are also certainly at a heightened risk of a potential breach simply due to the vast amounts of registration data contain- ing all kinds of personal information that organizers collect from attendees. Such a wealth of data is a gold mine for cybercriminals and therefore needs to be properly protected via the strictest of security protocols.” mailing over sensitive pictures, embar- are just in the lobby or close enough to Campos says all participants of a rassing emails, or simple ransom — they pick up a Wi-Fi signal — can easily ask convention are at risk, both organiz- will lock you out of your computer and an attendee to give them the password ers and attendees, for several reasons, will only unlock it after you pay a ran- — and many attendees would offer it including the value of personal finan- som, which we don’t recommend you to be friendly,” he says. “They could, cial records on the black market and the to do at all.” in fact, be giving a fraudster or hacker low level of preparedness that exists at Paul Lipman, CEO of award-win- easy access to the network and leav- many conventions. ning cybersecurity company Bull- ing anyone who is accessing the Wi-Fi “Passwords, financial data, and other Guard, says cybercriminals come in all open to having their data and other per- sensitive personal information quickly shapes and sizes and all sorts of demo- sonal information at risk for a potential show up on the darknet after a breach, graphic backgrounds. hack or breach.” where criminals freely negotiate with “But what they’re the best buyer when looking for is simple not directly engaging in — access to personal “Cybercriminals can easily take blackmailing the original information and advantage of an unprotected information owner,” he data they can use for network where there are says. “To prevent attacks malicious purposes, multiple users connected to that put convention or to extort bitcoins the same network.” crowds at risk of losing or payment through control of their sensi- ransomware, infect Paul Lipman tive information, there computers with CEO must be a minimal set malware and other BullGuard of protective measures fraudulent purposes to promptly detect and such as identity thwart cyberattacks.” theft, and for financial gain. Cyber Schenck says just who cybercrimi- The most common tools used are criminals can easily take advantage of nals are could depend on the nature of antivirus solutions. However, they are an unprotected network where there the convention. not a silver bullet. Campos had a col- are multiple users connected to the “It could be people looking to make league who had all the security config- same network.” money on ransomware, looking to cre- urations well-done and good antivirus He adds that open Wi-Fi networks ate or expand a botnet for an unrelated installed, and had his laptop breached allow these cybercriminals to distribute activity, identity thieves, or even espio- anyway. He discovered after the fact malware to anyone who is connected to nage — national, economic or indus- that he had been using a compromised that network “in the blink of an eye.” trial,” he says. Wi-Fi network in his monthly profes- And conventions are attractive sional gathering, which would down- targets for these thieves, Lipman says, CYBERCRIME VICTIMS load a computer’s antivirus into his because many conventions do not One of the key reasons cybersecurity device at every connection, disabling require passwords to access the Wi-Fi needs to be a priority when planning a his antivirus to begin with. in use, and if there is a password, it’s convention is that any participant who “My friend had to spend hours often easy to guess or it’s written on uses a device on the convention’s Wi-Fi cleaning the virus infection of his papers that are included in brochures is a potential target. laptop,” Campos says. “Moreover, he or packets given to attendees. “Both attendees and organizers are started using a special software called “Any person at the conference — at risk,” Tomaschek says. “Attendees VPN — Virtual Private Network — even if they are not an attendee and can easily be tricked into providing per- which protected his connections while

22 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com using public Wi-Fi, and he never faced invites criminal hacking,” Siciliano says. will be required on the users’ end to any issue again.” “It is best to engage in either password- ensure they load the certificates into Lipman agrees that the most secure protected encrypted Wi-Fi, or encour- their devices, but it will protect them method in protecting information age the attendees to enlist a virtual pri- from connecting to a rogue access is to use a personal VPN to connect vate network software to encrypt and point that is pretending to be the real to the internet. lock down their wireless connection.” access points.” “VPN solutions offer protection He adds that in addition to across multiple devices, and the cost cybertheft, convention attendees also STEPS FOR SECURITY of protecting them is relatively cents should take precautions against the old- Free Wi-Fi is common in all sorts of per day,” he says. “It’s actually really fashioned kind of thievery. places — libraries, coffee shops, hotels, simple for hackers to set up a fake mali- “Theft of digital devices left in con- etc. — and while Tomaschek says these cious network and pretend to be ‘Free ference rooms during breaks or lunch is networks can easily be infiltrated by SFO Airport Wi-Fi network’ or ‘Star- a big problem in a convention environ- cybercriminals, conventions can still bucks Wi-Fi.’ A personal VPN allows ment,” Siciliano says. “Attendees tend offer a free Wi-Fi network to attendees, convention attendees to avoid putting to feel that their items are not suscep- along with advice as to how partici- themselves at risk while connecting to tible to physical theft and put too much pants can protect their gadgets. an unknown network.” reliance on trusting the nonexistent “Attendees should feel free to use the Tomaschek adds that convention event security.” provided Wi-Fi network as long as they organizers should make sure that all Anthony Bustamante, a professor protect their internet activity and use of their devices are secured through in the cybersecurity management fac- a VPN whenever they connect to the strong passwords or finger- print-scanning technology, which protects computers, tablets and phones from unau- thorized access. “Organizers should also ensure that their systems are properly encrypted to secure their data as well as attendee data,” Tomaschek says. “Con- ference attendees also need to take certain critical precautions when attending a conference and interacting with contacts. Attendees should also ensure that their devices are properly password protected, disable wireless communication features like Bluetooth, connect only to the official trusted ulty at Tulane University’s School of Michael Schenck and the team from Kaytuso, Wi-Fi network of the conference, use Professional Advancement, says cyber- pictured, offer security suggestions to meeting a VPN to encrypt all online activity security begins with the most basic planners and attendees such as using a virtual and just use common sense and never of steps, including setting up strong private network to encrypt online activity. share any information other than what passwords that aren’t taped to your is necessary.” laptop and tablet. Robert Siciliano, a security aware- “I’ve walked into banks before where network,” Tomaschek says. ness expert and CEO of Safr.Me, says an employee’s username and password Schenck suggests following the in general, attendees of a convention into the banking system were on a sticky same steps that are used to secure any are more vulnerable than hosts. “But note where I could see it,” he says. computer, such as MFA (Multi-Factor this might also depend on the country He adds that all staff working on Authentication), hardened configura- in which the event is being hosted,” he a convention should be trained on tions, encryption, locking policies and says. “Overseas in Asia, Russia, China or the best practices for cybersecurity, current advanced anti-malware. South America, hacking Wi-Fi isn’t just and encouraged to report on suspi- “Use a VPN before connecting to for fun and profit, it is a sport.” cious activity. anything but a recognized hotspot, “The same security principles that or better yet, use a tethered device or PROTECT YOUR WI-FI you apply as a meeting planner will mobile hotspot you control,” he says. Any center that hosts conventions is also apply to your attendees, but one Lipman suggests that planners bound to offer free Wi-Fi to organizers additional option to increase the secu- make sure there is a WPA2 (Wi-Fi Pro- and participants of any convention, but rity of your attendees’ Wi-Fi connec- tected Access) password on the Wi-Fi an unprotected Wi-Fi network can put tion is to incorporate PKI certificates network that is being used at the con- users at risk. into the Wi-Fi authentication pro - vention. He adds that planners should “Free, open, unencrypted Wi-Fi cess,” Bustamante says. “Extra steps recommend that all attendees use a themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 23 J. Eduardo Campos, founder, president and managing partner of Embedded-Knowledge Inc., says cybercriminals are a 21st-century version of crooks that dates back decades.

puter models and software. “A breach typically results from one system being compromised and an attacker leveraging the trust relationship between this machine and all other internal machines on the network,” he says. “When credentials are stolen, they will likely work across the domain to some extent. Now contrast this with a convention network. Attendees that connect to the centralized network are likely to be running a wide variety of virtual private network to add another Those steps include being wary hardware and software. Authentica- layer of protections. of email attachments and web links, tion is not centralized and there is no “VPNs enable consumers to safe- especially from senders you don’t trust relationship between devices. In guard their online privacy — flying know. Also, don’t connect unknown or the latter scenario it is much more dif- under the radar and surfing the inter- untrusted storage devices or hardware ficult to have a crisis response plan, in net in stealth mode while retaining to your computer or mobile device, which a specialized team is hired to complete anonymity via military- for example don’t share USN sticks or conduct an investigation to determine grade encryption,” Lipman says. “VPN external hard drives between suspi- the nature of the breach.” works by hiding a consumer’s origin IP cious computers or devices. He also At this type of event, the most pru- address, preventing others — including says not to download software from dent course of action is to respond ISPs and government organizations — an unknown web page, be very careful quickly and to be as transparent as from monitoring their online browsing when you do download files, and use possible with attendees and ven - activity, what websites they visit, what freeware or shareware. Finally, don’t dors about what has transpired, this they download or what services and share personal or business information will allow them the opportunity to applications they use.” because criminals can impersonate you take the necessary next steps to pro - Furthermore, attendees should be and send fake emails to your contacts. tect their assets. given official convention Wi-Fi login Campos says all attendees should details with regularly updated pass- IN THE EVENT OF A BREACH be noted of any potential breach, and words. One thing they shouldn’t do is So let’s say a planner is overseeing that law enforcement should also be assume the first public Wi-Fi that shows a convention and it’s going wonder- contacted. And always collaborate with up on their device is the proper one. fully. Attendees are communicating, a cybersecurity expert who can help “To keep themselves even more pro- networking, and discovering new ideas with these situations. He added that he tected, attendees should be encouraged that can help their businesses and has worked with clients who experi- to use their own personal VPN, like careers. But then the planner suspects enced breaches. BullGuard VPN, on their laptops, tablets a breach has occurred. “It happened because users were and phones to protect themselves from Tomaschek says the first step is to not prepared to identify an attack,” potential cyberattacks,” Lipman says. identify and isolate the breach. “In the Campos says. “They clicked on email Campos says keeping cyber - event of a breach, organizers should attachments that downloaded a criminals at bay requires specialized also immediately notify attendees of virus in several computers. After the software tools. These include anti- the threat and clearly communicate fact, they were trained and it never virus that shields your device and to them the steps they should take to happened again.” VPNs to protect your connections protect themselves and their devices He adds that it all starts with people to public Wi-Fi. from the incident,” he says. “Organiz- and the processes that are put in place “Also, it’s important to keep pace ers also must communicate to attend- before any technology is employed. with the constant update of the soft- ees the nature of the incident and “Work on user awareness, give step- ware — such as monthly free Windows exactly what steps they are taking in by-step guidance, and keep a channel updates — and device configurations. response to the incident and how it open for alerts and their feedback,” This series of steps is also known as will be resolved.” Campos says. “In terms of processes, ‘cybersecurity hygiene,’” he says. Bustamante says a breach at a con- work with an expert to develop a check- He suggests creating a daily rou- vention is different from their con- list to ensure you have safe Wi-Fi con- tine and habits, featuring some simple ventional counterparts at companies, nections, updated devices and the right steps, in addition to updating your anti- where computer systems reside on software to protect your electronic virus software. one network and use similar com- devices and connections.” | AC&F |

24 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com

INDUSTRYTRENDS

DEPOSITPHOTOS.COM

26 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com INDUSTRYTRENDS

Planners Must Increasingly Tailor Educational Information to a Global Audience

DEPOSITPHOTOS.COM

China and India offer tremendous growth opportunities, so more associations are hosting events in these countries and others around the world. As the meetings and conventions industry branches out to more international attendees, planners must remember to adjust their content and methods.

hile planners aren’t necessarily but also there are more opportunities to reach a content experts in their asso- wider audience,” Goblirsch notes. “Virtual con- ciation’s field, they are integral to ferences are contributing to expanding global W the delivery of education. Typi- presence. And even if you have an event that is cally, they collaborate with the organization’s happening domestically and is targeted domesti- committee members and educational designers cally, there are still likely international attendees. to determine the ideal venue, speakers, format, So it’s important to keep that mindset of who the schedule and other elements of the sessions, tak- audience is and how you are catering content to a ing into account the audience demographics. And more diverse group of attendees.” increasingly, audiences include more interna- The most direct way to reach new inter- tional attendees as associations hold more meet- national audiences is of course to stage more ings globally and welcome more international international meetings, particularly in regions delegates to domestic meetings. where membership is growing or shows promise A sign of the times is that associations, in of growing. Among the many U.S.-based asso- general, are expanding their global presences, ciations where this initiative is a priority are the according to Erin Goblirsch, manager of Smith- Society of Architectural Historians (SAH) and Bucklin’s, Education & Learning Services divi- RIMS, the Risk Management Society. “SAH con- sion. “That’s just the world we live in these days, tinues to look for new international destinations

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 27 for our annual conference after our “It helps to have a committee that really tification-related core courses in every 2017 Glasgow, Scotland conference,” embodies who the attendees are going region with the same base content and says Christopher Kirbabas, director of to be as far as age, industry sector, where delivery, some of the educational con- programs. “SAH has an opportunity to they’re from in the world, etc. You can tent must be region-specific, based on increase our global presence and con- really test ideas within the committee the nature of the local amusement park tinue to introduce new international and ask, ‘Is this going to work? Is this industry. “Certain things that apply in audiences to SAH, our mission and something you would attend?’ I rely on America may not apply in other regions. to others who share a passion for the at least a couple of people from the host The topic that we vary the most on built environment.” While content-wise would be RIMS’ Annual Confer- safety. We do have a Safety ence has not yet left North “The education Institute that is a core cur- America and will likely not committee is critical riculum course, but there do so for many years, “we to planning content, are different laws and rules have developed new global because they are the in each region specific to events that are regional how safety is administered in nature,” says Stuart subject-matter experts.” and how different regions Ruff-Lyon, CMP, DES, Erin Goblirsch need to follow procedures.” vice president, events and Manager, Education & Learning Services Similarly, RIMS’ plan- exhibitions. “We are hold- SmithBucklin ning team relies on regional ing risk forums in China, advisory groups to help Singapore, Australia, New customize content for its Zealand and Colombia in 2019. We are committee who know the attendees international conferences, while still heavily focused on India and China. We on the ground.” representing topics of global interest see tremendous growth opportunities The International Association of among the membership, such as enter- in these countries, and we are proud to Amusement Parks and Attractions prise risk management. “We always help develop the risk management dis- (IAAPA), for example, relies on its tailor our event content to regional- ciplines in these regions.” regional committees and task forces ize our education. We examine the to help determine session content for needs of the prospective audience, PREPARING FOR AN its international meetings, which are and work hard to build programs that INTERNATIONAL EVENT held in cities throughout North Amer- will help risk professionals advance If an event held internationally will ica, Latin America, Europe and Asia. the risk management profession and see robust local attendance, the educa- “The higher-level executives from the the discipline,” Ruff-Lyon explains. tional offerings should naturally reflect big industry partners such as Disney, “We use our regional advisory groups the interests and professional profiles Universal and Europa-Park and repre- to weigh-in on our call-for-proposals of that audience. The association’s com- sentatives from different amusement process on our international regional mittee is an invaluable resource in this facilities that make up our committees meetings’ agendas. The groups review regard, especially the members who and task forces help us identify top- session submissions and simultane- are familiar with the local contingent. ics relevant to the region,” explains ously propose other ideas and speakers “The education committee is critical to Michael Shelton, director of program for our agendas. We also rely on our planning content because they are the management in the IAAPA Education local sponsors to suggest content and subject-matter experts,” Goblirsch says. Department. While IAAPA offers cer- propose speakers. Really, we wouldn’t have successful programs in non-North American regions without our advisory groups and local partners/sponsors.” In order to advance the profession in areas where it is less developed, RIMS is offering more introductory courses outside of the United States and “creating new online digital events that are regionalized and introductory,” he adds. Content that is geared toward the local attendees can also emerge directly from the call for proposals process, particularly if the desire for such topics is emphasized in the CFP. “When

Attendees take a break on a South African safari, a planned excursion during an education- focused meeting for medical services professionals. SDI, part of the SmithBucklin family, planned the event.

28 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com SAH opens our Call for Sessions every October, we encourage session submissions with topics that explore the built environment of the city and region that we are in,” Kirbabas says. “Of the final 36 sessions chosen, we typically will get one or two sessions that highlight local topics. SAH also offers a Saturday morning seminar that highlights a city- specific topic or project that is of interest to locals.”

ENGAGE LOCAL SPEAKERS Involving local speakers is a major component of SAH’s regionalized education. Its local planning committees help source architectural historians and other industry stakeholders in the meeting destination. “We also work with the CVB to help PechaKucha, a storytelling presentation RIMS, the Risk Management Society, identify individuals and organizations style where 20 slides are shown succes- hosted the Risk Forum India 2018. RIMS is who can contribute their expertise to sively, with 20 seconds of commentary hosting global events to take advantage our attendees,” Kirbabas says. “We on each, is super popular, it may not be of tremendous growth opportunities. engage with local experts to be speak- right for an audience or speakers who ers, panelists or tour leaders of our 20 expect a traditional presentation format or more tours conducted throughout with statistic-heavy content.” Pacific attendees, they prefer to learn by the four-day conference. Based on listening and asking questions. They’re the subject, we invite local historians, ATTENDEE PARTICIPATION culturally more comfortable giving and preservationists, architects, govern- CONSIDERED IDEAL receiving information. That doesn’t ment officials and other experts to do a Highly interactive sessions, where mean that I wouldn’t suggest trying deep dive to understand the history and the attendee is regularly participating, something new and different.” context of the seminar subject and gain are often considered ideal these days. In this age of busy profession- better understanding from the varied “The interactive piece has been very als seeking quickly digestible infor- stakeholders.” consistent over the years,” Shelton says. mation, shorter-length sessions are For several reasons, leveraging local “We have an industry that loves to share likely to be popular across cultures. speakers can be advantageous. “I think information and knowledge; they love IAAPA has begun offering “micro ses- they help bring a level of authenticity to to talk about what each park is doing in sions” designed to maintain attention. an event,” Goblirsch says. “It may not their location.” “They’re much more focused on one be economical for a nonprofit associa- ‘Talking head’ style presentations, specific topic instead of having four or tion to fly speakers in from around the on the other hand, are often disparaged five presenters over an hour-and-a-half world. And one reason period,” Shelton explains. people travel to con- “We stay current on trends ferences is to have the “We also work with the CVB in the industry and adult opportunity to hear new to help identify individuals learning, so the session speakers with different and organizations who can formatting decisions are perspectives. We try contribute their expertise a combination of what we to find local experts to to our attendees.” hear from our attendees and share their knowledge, trying to meet their needs such as professors from Christopher Kirbabas professionally.” nearby universities.” Director of Programs Translation services are Not only content, Society of Architectural Historians needed for some IAAPA but also the session for- international meetings, such mat sometimes needs to as those in China. be appropriated to the local audience as passé. Yet again, cultural consider- “Although the session may be in based on their cultural preferences. ations, as opposed to ‘what’s trendy,’ English, one of the panelists may speak According to Goblirsch, who special- should inform the formatting choice. a little English but he wants to answer izes in educational design, “whether “In North America, our expectation in simplified Chinese,” explains KC or not there are trending formats, it’s generally is interaction, and more often Doreste, CMP, director, meetings really important to consider your audi- than not attendees are more comfort- and special events at IAAPA. She has ence and their culture. Do they want to able having roundtable conversations,” adopted a few best practices in sourc- participate or would they rather sit back Goblirsch says. “But if you’re planning ing translators, including ensuring they and listen? So even if something like an event that’s highly attended by Asia- can do simultaneous ‘real time’ trans- themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 29 Translation services are needed for some international meetings. Planners must consider how different cultures absorb information.

them in a room all day long, especially when they’re in training meetings for three days,” Doreste says. Educational tours of local amusement parks are another way IAAPA varies the setting for its participants. Goblirsch has a similar philosophy: “We know that adults learn differently than children, and part of that is giving them the opportunity to have different experiences. So whenever possible, I try to embrace the benefits of the destination and give people the opportunity to explore while also learning.” For example, when staging the lation. “We also have the devices that idea,” Goblirsch advises. The schedule educational program for a travel asso- can switch from channel 1 to channel should also be compatible with the ciation meeting in Bangkok, her team 2, so that way if you don’t understand long midday lunch breaks that are the held “educational immersions” at them you can go to the other channel custom in some cultures such as Spain. three off-site locations, and attendees and they’ll be translated. So the better “Some businesses close in the after- selected the one that best suited them: the translator and the better the equip- noon and you may want to have a break • Thailand Creative & Design Cen- ment, the bigger the reward. In the in your day to reflect that because the ter. Thailand Creative & Design Center past we’ve flown with the teams that hotel or convention center may also was founded to integrate the ingenious- have done this, but we’ve learned that practice those customs,” she adds. ness of Thai society and culture with local translation companies usually are Some audiences may prefer more modern knowledge and technology. better because they understand their breaks, as the RIMS planning team TCDC includes exhibitions, talks, work- equipment and the technical demands has learned through experience. “For shops and a resource center designed to in the particular convention center.” example, we know not to serve a heavy inspire creativity. breakfast in India, and instead add • Soy Sauce Factory, which has been OVERCOMING THE more tea breaks to our schedule,” renamed 56th Studio. This is a creative LANGUAGE BARRIER Ruff-Lyon says. space that focuses on art and design In addition to overcoming the Educational designers know that exhibitions from emerging young art- occasional language barrier, the basics the setting where learning takes places ists from all over the world. The venue of planning educational programs in impacts engagement and retention, is a combination of design studios, gal- other countries include a sensitivity to and for that reason it’s valuable to take lery space and pop-up eatery. local scheduling customs. learners out of the conference room • P. Tendercool, which was cre- David Tharp, executive ated by Duangrit Bunnag, director of the Interna- Thailand’s most famous tional Association for Food “We know not to serve a architect. P. Tendercool Protection, observes that heavy breakfast in India, is a 43,000-sf rustic gal- “Sometimes it is appro- and instead add more tea lery studio that shows priate to begin sessions breaks to our schedule.” cross-cultural creations at 8 a.m. ending at 5 p.m., of unique furniture and and other times it may be Stuart Ruff-Lyon, CMP, DES home décor from talented better to begin at 9 a.m. Vice President, Events and Exhibitions local workmanship. or even 9:30 a.m. and run RIMS, the Risk Management Society Educational programs until 6 p.m. or 6:30 p.m. It held at such venues bring is best for us to rely on the attendees closer to the local organizing body to provide direc- on occasion. Thus, tailoring the edu- local culture and ultimately send a tion on these decisions.” cational experience should involve more memorable message. Ideally, Latin American and certain leveraging the destination’s off-site then the design of the learning pro - European audiences tend to prefer venues to imbue the program with gram will reflect not only the local a later start. local character and improve learning membership base in terms of their “In Europe they might not eat din- outcomes. IAAPA, for example, has professional interests and business ner until 9 or 10 p.m., so having ses - held sessions at venues such as Shang- culture, but also the destination sions that start at the crack of dawn hai Disney Resort and Ferrari World itself and the resources it offers the the next morning may not be a good Abu Dhabi. “We don’t want to keep group. | AC&F |

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Vibe Cincinnati works with local and national partners to create immersive multicultural experiences for SMERF groups that host events in Cincinnati. Smart SMERFs SMERF Numbers Add up to Big Business for Destinations, Hotels and Venues

By Derek Reveron

he meetings industry is full Association, “I think SMERF events stay of the meetings industry, they must of unique acronyms, but none are a consistent market. Many are overcome certain challenges to obtain are catchier than SMERF mandated by their by-laws to meet on good value. For example, meetings and T (social, military, educational, a regular basis. When the economy is budgets tend to be small and attendees religious and fraternal) groups. good, these events tend to attract more typically pay their own way and lack Although SMERF groups typi- people, but even in bad economic times, expense accounts. cally are small, their numbers add the events still meet.” As a result, controlling hotel costs up to big business for destinations, Indeed, the dedication of SMERF is crucial. About 60 percent of SMERF hotels and venues. attendees to their organizations drives planners say expensive hotel rates are Here’s why: They book rooms on meeting consistency. the top reasons for not choosing a desti- weekends, during shoulder seasons and “SMERF attendees are passionate nation, according to a survey conducted off-peak times when corporate groups about their causes — social, military, by Destination Analysts Inc. are least likely to meet. They tend to be education, religious or fraternal,” Jones loyal to properties and destinations and says. “When attendees are passionate, How to Get the Best Deal they have dedicated attendees who con- they prioritize their decisions. This Getting the best deals requires tinue to meet during economic down- leads to wanting to be involved, want- out-of-the-box thinking by planners. turns with little or no attendance decline. ing to attend, wanting to volunteer and “Smart SMERF planners are looking According to Dean Jones, CMP, leading the charge for their cause. This off the beaten path,” Jones says. “They director of conferences and events for tends to lead to growth in meetings.” are exploring destinations and venues the Religious Conference Management While SMERF groups are a main- they’ve not considered before. There are

32 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com INDUSTRYINSIGHT

plenty of places to meet where there is ibility were keys to the meeting’s suc- Christ Inc. (AFC) overcame to hold a value available. These destinations may cess. “We had the ability to expand,” 3,000-attendee event for Christian Chi- not have a theme park or beach nearby, Serrano says. “We originally booked for nese churches in North America at the but they often have value propositions 2,000 people in the general session, but Baltimore Convention Center (BCC). that will still appeal to attendees.” the VBCC was able to accommodate Attendee hotels included the Hilton SMERF groups often find value in an additional 1,800 due to their large Baltimore Inner Harbor and Baltimore second- and third-tier des- Marriott Inner Harbor tinations that are less costly at Camden Yards. than their larger counterparts “Being a not-for-profit According to Cath- and offer more competitive religious organization, erine Roberts, convention deals. One such destination is funds are very limited.” manager, Chinese Mis- Virginia Beach, a popular draw sion at AFC, “Looking for for SMERF groups. Selene Serrano a location in the North- The Spanish Eastern Dis- WM District Financial Officer east corridor for a budget trict of the Assemblies of God Spanish Eastern District of the conscious group is quite Assemblies of God recently met for the second a challenge, especially time at the Virginia Beach for our group that needs Convention Center (VBCC), nearly 200,000 sf. Balti- one of the largest convention centers on facilities and flexibility. We were also more provided affordable and available the East Coast and the nation’s first to allowed to come in the night before the space. The BCC is easy to work with, earn LEED Gold certification from the meeting started at no extra charge to and they make a great team with the U.S. Green Building Council. store and set up items. This helped us Hilton and Marriott.” Originally, the group considered save time in the morning.” “Visit Baltimore worked closely the VBCC due to a recommendation. with us to clear the last financial and According to Selene Serrano, WM dis- Location and Service logistical hurdles,” Roberts adds. “They trict financial officer, “We belong to a Location and service were also big offered us some creative ways to offset larger organization and we ask similar pluses for the Spanish Eastern District. the cost of renting space at the con- groups in the organization about their “The property is conveniently vention center.” experiences and properties they have located in the city, making it easily In the past, the AFC preferred to use used in the past.” accessible from all hotels, and it’s also a retreat center or a large hotel where After meeting with VBCC offi- just a few blocks from the beach, res- the meeting space is part of the overall cials, the group chose it in large part taurants and entertainment,” Serrano package, including rooms and meals. because the convention center met the says. “Overall, we as well as our attend- However, “Baltimore was the first con- group’s budget needs. ees, were extremely satisfied. We will vention center without hotel rooms we “In our case, being a not-for-profit certainly return to this property soon.” have used,” Roberts says. “And Visit Bal- religious organization, funds are very It can be a big challenge for the timore made that possible.” limited,” Serrano says. “The money fac- Spanish Eastern District and other It was the AFC’s second time using tor impacts greatly the negotiating and larger SMERF groups to find the right the BCC. As with many SMERF groups, selection process, whereas you want to space at affordable cost. local community connections also played provide the best by keeping the cost at It’s a hurdle that Ambassadors for a role in the AFC’s decision to return. a reasonable rate. Some properties have little to no flexibility.” But, Serrano adds, that wasn’t the COURTESY OF WASHINGTON.ORG case with the VBCC. “We received great value in rooms, F&B and other fees,” Serrano says. “The catering service helped in hosting a lunch for leaders by providing accessible prices, a great selection and awesome quality. The concessions had a variety of food items at reasonable prices for attendees.” In addition, Serrano says, the VBCC’s location, logistical help and space flex-

Although SMERF groups often have small budgets, venues work with them because their members are loyal and they show up even during economic downturns.

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 33 “First and foremost is the importance Flexibility for Dates periods which means lower rates and of our local partners,” Roberts says. and Patterns an opportunity for our hotel partners “Our event is a partnership between our Flexibility was also a key. to fill occupancy gaps. We look at hotel organization and Chinese churches in “I did some give and take with con- need dates to determine how we can the local areas — in this case Baltimore cessions in order to make sure we were best fill those gaps and at what cost.” and Washington, DC. Having partnered within budget,” Feldman says. “In the SMERF meeting planners say it’s with them once, we reaped the benefits end, the room rate was within my cli- important to have at least two sets of of a learning curve with them and met a ent’s budget as was food and beverage off-peak date options that include one second time in the same location.” pricing. The A/V team really outdid of the following alternatives — arriving SMERF groups such as AFC gener- themselves and came in under my cli- on a Wednesday and departing on a Fri- ally have their own strategies for nego- ent’s budget. The hotel was fine for day or arriving on a Sunday and depart- tiating with properties, which are to this conference. They were a pleasure ing on a Wednesday. Such options are negotiate aggressively, focus on curbing to work with.” crucial when considering destinations the biggest expenses first and exercis- Flexibility is crucial to the ability of where leisure business increases room ing flexibility when necessary. The goal SMERF groups to get value during the rates on weekends. is to control out-of-pocket costs for current seller’s market. Being flexible It’s easier for SMERF groups to have attendees while building attendance. also helps SMERF organizations over- booking flexibility because, unlike cor- Those goals align with Susan Feld- come the limitations of size, budget and porate groups, their annual event may man, conference services manager of low attendee on-site spending. be the only travel the group does each Ayelet Tours, which recently planned a According to Jones, “Being flex- year. And SMERF meetings can occur meeting for a religious organization at ible with dates and patterns can often any time of the year and may take place the Hilton Cincinnati Netherland Plaza determine whether you’ll get to utilize over holidays and weekends. hotel for 530 attendees. the venue or destination you desire. If Feldman uses the following strategy you can fill a need gap on a calendar for Timing is Important That is precisely what the AFC does. “We hold our meeting between Christmas and New Year’s, a time when most hotels are empty,” Roberts says. “Culturally, this is a win for us as many Chinese churches usually hold retreats over holiday periods when the whole family can get away together. By using a quiet time for the industry, we can get the best possible deal on rates, dates and space.” Jones offers the following additional advice: “Teaming up with a similar organization and meeting at the same time and place, and perhaps sharing space and menus can be a huge savings and give more buying power,” Jones says. “Book- Cincinnati USA’s Vibe Cincinnati a hotel, you’ll be more likely to get the ing a multiyear deal in the same city, or program targets multicultural deal you need.” with the same hotel chain can possibly SMERF groups. Jones says that SMERF groups’ generate some savings over time.” flexibility paired with all that they offer Prioritizing concession lists can help planners strike deals. can also help. to negotiate SMERF meetings: “When “Many SMERF events bring a lot of “Categorize your concession needs I do a search for my SMERF clients,” room nights, and often involve fami- into ‘deal breakers,’ ‘helpful to have’ and Feldman says, “I am always transpar- lies,” Jones says. “These factors often ‘icing on the cake,’” Jones says. “If you ask ent with the CVB and the hotels, letting generate good revenue for a venue and for and expect everything on your wish them know what my client’s maximum destination, although they may gener- list, you’ll likely not get it and your event room rates and F&B budgets are. The ate room rates lower than those of some will be rejected by a property. But if you religious client that I worked with has other market segments.” determine things you feel you must have stayed at the Hilton Cincinnati Neth- CVB sales executives who assist vs. the rest of your wishes, you are more erland Plaza several times because of SMERF groups also stress the need likely to have favorable consideration.” its location and the amount of meeting for flexibility. It’s also important to remember the space it offers, which is conducive to According to Jason Dunn, CTA, following when negotiating conces- what the meeting was trying to achieve,” group vice president of diversity sales sions: “Each property knows the dol- Feldman says. “The group also has close and inclusion for Cincinnati USA CVB, lar value of your wish list,” Jones says. ties to the Cincy community as well.” “In order to find the best price, many “Some are easy to provide, some may groups opt for dates in non-demand be impossible with a hefty price tag.

34 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com Be reasonable with your wish list and you’ll find more opportunity.” Getting the Best Possible Value Flexibility alone won’t get the best possible value. It’s crucial that SMERF planners know and stress their attendance and spending history. While the spend may not be huge, it is usually consistent because attendees typically pay their own expenses. The financial limitations of SMERF attendees makes communication with properties even more important, according to Brian Parker, CMP, president of Parker Conference Manage- The growing number of options is SMERF planners work with CVBs and ment Inc., who specializes in planning increasing competition which, in turn, DMOs such as Destination DC, which has meetings for predominately African- generates even better deals. ‘Redcoats’ to work in a variety of positions American groups. “With many second- and third- to assist attendees at conventions. Parker recently held a successful tier cities vying for the same SMERF meeting for a group in Washington, DC events, it puts planners in the driver’s at the Washington Marriott Wardman seat, depending on the destination,” tion professionals, fraternal organiza- Park, a conference hotel in the Woodley Jones says. “It all seems cyclical, but tions, etc., so we understand what each Park neighborhood. currently, there are many cities that are group needs to connect them with local Parker’s advice: “The best approach interested in attracting the business to resources and contacts to help make the is to ensure the clearest communication fill gaps in their calendars.” meeting happen. possible with hotels. Advise them in In addition, more CVBs are Most of all, Dunn says, “We make advance of the group’s budget restraints designating sales managers to oversee it clear that each event, no matter so they can respond with dates, meet- SMERF groups and including the word the group or size, has the potential to ing patterns and room own the city and has a rates that are palatable “Special experiences that can wealth of resources at to the group,” Parker be tailored to a specific SMERF their disposal. Special says. “Regarding food experiences that can and beverage expenses, group is a huge draw and helps be tailored to a specific advise them of budget make them feel welcome.” SMERF group is a huge limitations so they can Jason Dunn, CTA draw and helps make work with you to cus- Group Vice President of them feel welcome.” tomize menus, etc.” Diversity Sales and Inclusion Melissa Riley, vice Parker has planned Cincinnati USA CVB president, convention meetings for the sales and services, Des- National Association tination DC, makes it of Black Accountants, the Associa- “SMERF” in the job titles. For example, the clear why SMERF groups are valued. tion for the Study of African Ameri- Arlington Convention & Visitors Bureau “What’s most important to recog- can Life and History and the National has a “Director of National Accounts: nize is that overall, the SMERF market Association of Health Services Execu- National Associations & SMERF.” is stable and predictable,” Riley says. tives. Such groups often prefer smaller SMERF groups are becoming valu- “Unlike corporate events, SMERF meet- destinations. able to destinations for two other rea- ings are often required by bylaws and “A lot of SMERF-type groups prefer sons: They provide opportunities for reliably take place over certain times to meet in second- or third-tier cities new and loyal repeat business. The cat- of year. Meeting attendees, and often because they are less expensive to do egory of SMERF groups are expanding their families, will use conferences as business in,” Parker says. to include special interest, sports and extended vacation opportunities.” Meanwhile, more smaller destina- multicultural. Meanwhile, many SMERF planners tions are courting SMERF groups. For example, Cincinnati USA’s Vibe are aware of the value of CVBs. About 58 According to Jones, “Markets that Cincinnati program targets multicul- percent of SMERF planners say they are are interested in enticing SMERF meet- tural SMERF groups. “very familiar” with CVBs, according to ings often have good incentives avail- According to Dunn, “Through Vibe, the survey by Destination Analysts. able. Recently, I’ve seen the following we create custom programming that Savvy planners will get the best deal offered: no attrition, big discounts introduces event attendees and plan- for SMERF meetings by stressing the on meeting space rentals, hotel point ners to Cincinnati’s vibrant mix of loyalty of attendees, their collective bonuses, rebates to offset event budgets, cultures. We’ve established local rela- spending history and willingness to transportation between properties, etc.” tionships with church leaders, educa- meet during off-peak times. | AC&F | themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 35 GLOBALDESTINATIONS Canadian Charm Attractive Venues and Beautiful Monuments Make Our Neighbor a Five-Star Destination

By Ron Bernthal

uring the Tourism Indus- U.S. meeting planners than ever before. ated with city-wide public and MICE try Association of Canada’s The meetings and conventions sector events, marking the city’s efforts to (TIAC) annual conference alone represents more than US$22.5 position itself as a cultural metropolis D this past November, it was billion in economic activity. and international-caliber destination,” reported that business events now It has recently been very economi- says Christopher Marilley, director of accounts for 34.4 percent of all tourism cally advantageous for associations in meeting and convention sales for Tour- in Canada, a big part of Canada’s US$71 the U.S. to organize meetings in Canada, isme Montréal. More than 100 festivals billion tourism industry. If you include with an extremely favorable exchange happen in Montréal every year, from leisure travel that gets booked around rate for U.S. organizations. Thus, Cana- world-class culinary events to large business events, the business event dian suppliers and DMOs expect that outdoor gatherings. sector increases to about 50 percent more U.S.-based planners will be con- The Palais des Congrès de Montréal of the industry. sidering meeting locations in Canada. (Montréal Convention Centre) is down- What this means is that MICE town just steps away from historic sites, events in Canada is increasingly play- MONTRÉAL world-class shopping and dining, the ing a larger role in the country’s GDP. Last year, passenger traffic into Old Port and the Entertainment Dis- The lure of organizing meetings, con- Montréal–Pierre Elliott Trudeau trict. More than 16,000 hotel rooms are ferences and trade shows in Canada — International Airport (YUL) from the available within a 10-minute walk from lower costs, modern and reliable public U.S. surged almost 12 percent, and each other, including approximately transportation, high-quality accommo- the Association des hôtels du Grand 4,000 rooms directly accessible via an dations and dining facilities, state-of- Montréal reported hotel occupancy underground pedestrian network. For the-art convention centers, safe and vis- reached 77 percent. meeting planners and delegates, this itor friendly cities — is attracting more “This year was again punctu- means you can enjoy Montréal without

Montréal is making a proactive push to become an international destination. Hotel occupancy and visitor numbers are surging.

36 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com GLOBALDESTINATIONS

CLAUDE BOUCHARD worrying about climate and ground high-tech amenities. The new Armory Québec City offers plenty of hotel and transportation logistics. is minutes away from the Québec City venue options from which planners can Montréal offers many excellent Convention Centre and can welcome choose, including Fairmont Le Château hotels that can accommodate groups up to 1,300 people in three large rooms Frontenac, the Québec City Convention including: Fairmont The Queen Eliza- and a reception area with views of the Centre and Delta Hotels Québec. beth, Le Centre Sheraton Montréal Plains of Abraham. Hotel, Le Westin Montréal, Loews Last year, the American Society of Hôtel Vogue, Ritz-Carlton Montréal Mechanical Engineers (ASME) held its and the DoubleTree by Hilton Mon- annual International Design Engineer- hotels and looking at transportation tréal. All these properties have ample ing Technical Conference and the Com- logistics, we fell in love with the people meeting and convention space, restau- puters and Information in Engineering and all the facilities we visited.” rants and private catering. Conference in Québec City. Valpoort continues, “We used the “A professor at Laval University Hilton Québec City and the Delta QUÉBEC CITY in Québec City, who was chair of the Québec City as host hotels, and sev- The city’s landmark Fairmont Le planning committee suggested we look eral other nearby hotels for additional Château Frontenac is a five-star prop- at Québec City for our annual confer- accommodations. Our group of about erty located in Old Québec City, with ence,” says Edmond Valpoort, CMP, 1,250 attendees had adequate space at views of the St. Lawrence River and manager, conferences and events, for the Convention Centre. We had about the historic fortified city. The 611-room ASME. “After visiting the city, touring 35 concurrent breakout sessions every property offers three restaurants and the Convention Centre and its adjacent day, so the space was ideal.” a large fitness center, as well as 23 Like many association plan- function rooms. ners, Valpoort was pleased with the Located downtown, in a choice of a Canadian destination dynamic neighborhood packed for their international conference. with history and culture, the Cen- They had been to Montréal for two tre des Congrès de Québec (Qué- conferences in previous years. bec City Convention Centre) offers “I’ve been singing the Québec 300,000 sf of exhibition, conven- City song to my planner friends for tion and meeting space in a LEED a while now,” Valpoort says. “Our certified building. The Hilton Qué- post-conference surveys came back bec and Delta Hotels Québec hotels with great reviews from attendees. offer a total of 948 rooms, meeting The location of the Convention spaces and indoor passageways Centre was often mentioned in the that link both properties to the surveys, how attendees were able Convention Centre. to stroll out of the venue at lunch Event planners have a new time and find nice places to eat if venue option — the recently recon- they didn’t want to dine every day structed Voltigeurs de Québec at the conference venue.” Armoury in Old Québec City. Orig- The Convention Centre is just a inally built in 1885, the structure few minutes away from dozens of was damaged by fire in 2008, but reopened for events last year after a Hilton Québec offers 22 US$75 million reconstruction proj- multipurpose rooms and more than ect that blended its historic archi- 23,000 sf of meeting space. tecture with a modern design and

themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 37 Toronto offers the Metro Toronto Convention Centre, which features 442,000 sf of exhibit space, 77 meeting rooms, multipurpose ballrooms and a theater equipped for performing arts.

center of the city with a large number of hotels within walking distance and easy access to the city’s great public trans- port services.” “We contracted with 18 properties downtown for over 3,300 room nights at peak, and 90 percent of our room inventory was less than 15 minutes’ walk to the venue,” says Posh. “Being a CME accredited medical event, our focus is not on social events. However the vast array of restaurants and event venues available in the city surely contributed to enhance our delegates expe- excellent restaurants, microbreweries, and entertainment options on the lake- rience in their free time. We did host a bistros and sidewalk cafés. The venue shore just minutes from downtown. private themed event at the Hockey is part of a complex that has two res- The property is the only hotel on the Hall of Fame, a memorable evening taurants, and light meals are available historic Exhibition Place grounds.The for our guests with plenty of photo within the Convention Centre. hotel offers more than 80,000 sf of opportunities.” indoor and outdoor event space. Having easy flight connections from TORONTO The International Association for the USA, Europe and Asia was another Tourism Toronto and its meetings, the Study of Lung Cancer (IASLC) held important element for the attendees, conferences and events department, its 19th World Conference on Lung Can- and using Toronto’s Pearson Interna- Business Events Toronto, report that cer in Toronto last year with more than tional Airport proved to be a perfect fit 26 citywide conventions were held 7,000 delegates from around the world. for the large IASLC group. last year, a new record for the num- “The venue requirements for the “Canada’s principal airport offers ber of citywide conventions held in conference were quite extensive with travel routes to every continent and a a single year. 90 minute flight for The record number over half the U.S. of citywide events speaks “The vast array of restaurants and Canadian popu- to Toronto’s place as and event venues available lation,” Posh says. the hub for innovation, in the city surely contributed “The UP Express technology, finance and to enhance our delegates train connects the business within Canada. experience in their free time.” airport with the The team at Business city center in just Events Toronto taps into Mathias Posch 25 minutes, with Toronto’s strength in President and Chairman at International trains departing these key economic sec- Conference Services / President at IAPCO every 15 minutes.” tors and uses the vibrancy Toronto was an of Toronto to attract these extremely good des- major events to the region. There were over 13 concurrent session rooms, tination choice last year for the IASLC’s also numerous international confer- large plenaries, a 130,000-sf exhibit conference and resulted in the highest ences and meetings. space, and over 30 smaller rooms for attendance in the history of the event. The Metro Toronto Convention side meetings and offices,” says Math- Following the success of citywide Centre features 442,000 sf of exhibit ias Posh, president and chairman of conferences last year, the momentum space, 77 meeting rooms, multipurpose International Conference Services and continues this year. A Jehovah’s Wit- ballrooms, and a theater equipped for president of IAPCO and the core PCO nesses International Convention took performing arts. As part of a recent for the Toronto conference. “There- place recently at the Enercare Centre, multimillion-dollar expansion project, fore, when selecting a destination for with approximately 45,000 delegates. there are additional meeting spaces on the annual conference, appropriate That convention joins other meetings and the South Building’s 600 Level. convention facilities are a key deciding events secured for 2019, including MPI’s The new Hotel X Toronto, a unique factor. In Toronto, the Metro Toronto World Education Congress (WEC), the 30-story lakefront urban resort that Convention Centre was able to accom- signature event for meeting profession- opened last year, offers planners a modate all of our needs. A plus point als that attracted 2,000+ attendees to the cutting-edge mix of hospitality, sports was also its location, being right in the Metro Toronto Convention Centre.

38 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com For offsite venues, Assembly Chef’s Hall, in downtown Toronto, is Canada’s first chef-driven food hall venue. Boast- ing 15 internationally inspired concepts, Assembly offers five event spaces for a combined 18,000 sf of indoor/outdoor event space. Large outdoor patios with private bars for summer gatherings, heated indoor spaces offer spacious opportunities in the colder months. Menus for events are fully customiz- able with healthy breakfast and coffee options, as well as Asian fusion, Italian, Mexican, Japanese, Mediterranean, Thai, barbecue and vegetarian options. Assembly Chef’s Hall offers comple- mentary event planning services.

OTTAWA The Shaw Centre offers planners an architectural icon in the heart of Cana- da’s capital, within walking distance of agement community. Our society’s 10 RIMS, the Risk Management 6,000 hotel rooms and an easy 20-min- Canadian chapters alternate as our con- Society, held its annual event in ute drive from Ottawa/Macdonald– ference host, so we are looking forward Edmonton last year and plans to Cartier International Airport. The Shaw to a well-attended event in 2020.” hold this year’s event in Ottawa. books about 500 conventions, meetings Ruff-Lyon says they have blocked and trade/consumer shows a year. rooms at five downtown hotels for The Westin Ottawa is connected to attendee bookings. “Our hotel options the Shaw Centre and the CF Rideau include the Fairmont Chateau Lau- America’s top-five performing public Centre via an indoor walkway, and rier, Novotel Ottawa, Les Suites Hotel assembly venues. offers planners 27 tech-centric meeting Ottawa, Lord Elgin Hotel and the The JW Marriott Edmonton ICE rooms, a Grand Ballroom and another Westin Ottawa. In addition, the four- District opened earlier this year, one of ballroom with windows overlooking day conference will feature network- only three JW Marriott branded hotels the Rideau Canal and Canada’s Parlia- ing events at various event spaces and in Canada. It will be the centerpiece ment building. Fairmont Château Lau- attractions throughout the city.” of the $3 billion ICE District project, rier, opened in 1912 and across the street Ruff-Lyon also liked that the airport Edmonton’s newest downtown neigh- from the Shaw Centre, has expanded its is an easy 15- to 20-minute taxi ride borhood. The ICE District is a 25-acre meeting space overlooking the canal. from downtown. “The airport’s location development combining residential The Ottawa Marriott Hotel also pro- makes travel to the city easy, an advan- condos, a public plaza, sports and vides over two-dozen meeting rooms, tage that makes any event even more entertainment venues, 300,000 sf of plenty of meeting and event space and attractive to a larger pool of potential retail space and 1.3 million sf of office four concierge levels. attendees,” Ruff-Lyon says. space, all within walking distance to the The Ottawa Conference and Event The city has many off-site ven- Edmonton Convention Centre. Centre, 15 minutes from downtown, ues that welcome association groups, “The 54-story JW Marriott is help- contains convention space, 37 meeting including several large national muse- ing to boost Edmonton’s image and rooms, extensive F&B services and com- ums that can host private receptions, attract international investors as part of plimentary underground parking. The dinners and conferences, including the the massive ICE District development,” facility is connected to the 397-room Canadian Museum of History, the Can- says Edmonton Mayor Don Iveson. The Courtyard Ottawa East and the 179- ada Agriculture and Food Museum, the hotel’s guest rooms and meeting spaces, room Hampton Inn by Hilton Ottawa. Science and Technology Museum, the including the Wayne Gretzky Ballroom, “Our members chose Ottawa for our Canada Aviation and Space Museum occupy the first 22 floors of the tower. 2020 RIMS Canada Conference because and the National Gallery of Canada. Across the street is Rogers Place, a mul- Canada’s capital city offers something tiuse sports and entertainment arena for all of our 2,000 expected confer- EDMONTON with a seating capacity of 18,500 as a ence attendees,” says Stuart Ruff-Lyon, The downtown Edmonton Conven- hockey venue and 20,734 for concerts. CMP, DES, vice president of events and tion Centre offers more than 150,000 sf The JW Marriott, along with the Stan- exhibitions at New York-based RIMS, of space, and 2,900 hotel rooms within tec Tower next door, are key parts of the the Risk Management Society. “The walking distance. The facility received ICE District’s first phase, now three- city has great dining, accommodations, a Venue Excellence award from the quarters completed. is within walking distance to cultural International Association of Venue The Westin Edmonton is also venues and, important for us, is home Managers (IAVM) that recognized the downtown, directly connected to the to a very vibrant and engaged risk man- Convention Centre as one of North Convention Centre. Fairmont Hotel themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 39 SPOTLIGHT ON QUÉBEC CITY Full of European charm and modern-day flair, Québec City is one of Canada’s leading meeting destination. With the Québec City Convention Centre located in the heart downtown, minutes away from hotels, attractions and restaurants, this 400-year old city offers a perfect backdrop for your meetings and events, with a side of joie de vivre!

Because you’re important to us, our team will help you make your mark in Québec City by wowing your attendees with a memorable meeting experience. Quartier Petit Champlain | Photo: Jeff Frenette We will work hand in hand with your team to ensure your event is successful—and makes a little history WHY QUÉBEC CITY? of its own. European charms Enjoyable city to walk A stone’s throw away Top 5 in the world from most major U.S. Cities - TedCity2.0

Best gastronomic city 1st destination in Canada Top 10 in the world 6th in North America - Condé Nast Traveler - Travel + Leisure World Best Awards

More than 350 direct Culture city of the year ﬂights weekly - Leading Culture Destinations U.S. customs preclearance Awards: Traveller’s Awards 2016 facility (2019) Canada’s #2 sport destination More than - Global Sports Impact Index 17,250 rooms (GSI Canada, 2019) #MeetQuébecCity Contact Carissa Koral*, our U.S. based sales rep, and ask her about our exclusive incentive program for U.S. Québec, accessible via major U.S. cities meeting planners. Photo: Québec City Business Destination 508 630-6607 [email protected] *Don’t worry, she has our contagious joie de vivre.

QuebecBusinessDestination.com SPOTLIGHT ON QUÉBEC CITY Full of European charm and modern-day flair, Québec City is one of Canada’s leading meeting destination. With the Québec City Convention Centre located in the heart downtown, minutes away from hotels, attractions and restaurants, this 400-year old city offers a perfect backdrop for your meetings and events, with a side of joie de vivre!

Best gastronomic city 1st destination in Canada Top 10 in the world 6th in North America - Condé Nast Traveler - Travel + Leisure World Best Awards

QuebecBusinessDestination.com The Calgary Stampede, which includes the popular annual rodeo, is a world-class, year-round gathering place in the heart of the city. It’s also a not-for-profit community organization that celebrates western heritage.

ence of about 2,200 participants, as well as the flexibility of the hosting organizations, the ability of the hosting group to accommodate special needs, costs and the desirability of the city,” says Jay Lightfoot, executive officer of Conference Management Services Inc. “Calgary scored very high in each of these categories, and our expectations were exceeded.” Lightfoot liked the TELUS Conven- tion Centre because of the proximity to several hotels. “We ended up using Macdonald, a city landmark since 1915, gary Downtown, Hotel Arts, and The the Marriott Downtown, the Hilton overlooks the North Saskatchewan Westin Calgary. Garden Inn Downtown, the Fairmont River Valley, offers diverse meeting The Calgary Stampede is a world- Palliser, Best Western Calgary Cen- space, an outdoor terrace and is a four- class, year-round gathering place in tre City, as well as the Hotel Arts, a minute walk to the Convention Centre. the heart of the city. As a not-for-profit 10-minute walk from the Convention The Edmonton EXPO Centre offers community organization that celebrates Centre,” Lightfoot says. more than 522,000 sf, the largest meet- western heritage, the venue’s meetings “We used the Convention Centre for ing venue west of Toronto. The build- and conventions team has more than most of our events, as well as the Cal- ing integrates high-tech features with 100 event staff, including caterers and gary Stampede for our banquet night,” flexible, indoor space for trade and A/V professionals, who work with plan- Lightfoot says. “Our experience with consumer shows, conferences Canada in general, and and special events. It provides “Canadian hosts were Calgary specifically, four exhibit halls, a grand ball- easy to work with, as was fantastic. Cana- room and a conference and dian hosts were easy to catering service. were all the local and work with, as were all provincial agencies we the local and provincial CALGARY worked with.” agencies we worked Calgary offers more than with. All the folks we 13,000 hotel rooms, providing Jay Lightfoot dealt with in Calgary Executive Officer, Conference planners with a wide choice were flexible and will- Management Services Inc. of accommodations, and sev- ing to help us.” eral MICE properties in the Because of various downtown core, conveniently reasons, they had to located near the Calgary TELUS Con- ners. Some of the event spaces on the move the conference from an overseas vention Centre (CTCC). Stampede grounds include the Nutrien location just six months before the The CTCC connects directly to Western Event Centre, a 150,000-sf scheduled dates, “ … unheard of with three hotels totaling more than 1,000 agriculture showcase and competition a conference this size,” Lightfoot says. rooms by using the city’s “Calgary +15” venue; the Big Four Roadhouse, named “We were somewhat concerned that — a series of enclosed and connected for the four businessmen who founded people would not be willing to travel walkways 15 feet above the ground. It the Stampede; the BMO Centre, the size to Calgary because it does not have a is the world’s most extensive pedestrian of six football fields; and the historic well-established reputation as a con- skywalk network, includes 59 bridges Stampede Corral. ference destination. It turned out that and links dozens of buildings in down- Last year, the IEEE International many people had never been to Calgary, town Calgary, including the CTCC. Conference on Acoustics, Speech and although most had heard of it. Thus, Three downtown hotels are con- Signal Processing gathered in Cal- many people were curious and wanted nected to the CTCC via this unique gary, the third time this organization to attend to see the city, and our actual above-ground walkway: Hyatt Regency met in Canada. Previous Canadian attendance exceeded our expectations.” Calgary, Calgary Marriott Downtown conferences were held in Vancouver Once there, the attendees at the Cal- Hotel and the Fairmont Palliser. Other and Montréal.“We chose Calgary for gary conference had a great time. “They hotels that can accommodate groups several reasons. The combination of really got into the culture of the city and in the city include Delta Hotels Cal- suitable facilities for a large confer- appreciated the warmth and hospitality

42 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com of the people,” Lightfoot says. “The food at the Convention Centre was also very good, and the conference was a great success. One small note, the conference banquet normally has about 350- 400 attendees, and in Calgary we held the banquet at the Calgary Stampede’s ‘Big Four Roadhouse’ venue, where we ‘white hatted’ the attendees by giving out about 750 traditional cowboy hats to the banquet attendees, a record attendance for our conference banquet.” Calgary is listed high on The New York Times Best Places to Visit in the 2019 list, and meeting planners will be adding the city’s new Central Library, a spectacularly designed building to their off-site venue list. It is situated next to Studio Bell, home to the National Music Centre museum and performance space.

VANCOUVER International Airport (YVR) adding The Vancouver Convention Centre is the Last year Vancouver experienced more than 20 new routes. city’s premier exhibition and conventions one of the busiest MICE events year “Our conference held earlier this facility. Its harbor-front location offers in its history, with 32 large citywide year used more than 10 hotels in Van- stunning views of the city. meetings on the books, and dozens of couver,” says Leslie Zeck, CMP, CMM, smaller conferences and events. The HMCC, director of meetings for the Vancouver Convention Centre (VCC) International & American Associa- is the city’s premier exhibition and tions for Dental Research. “We have Vancouver allows everyone to breathe conventions facility. With its harbor- been well-supported by the CVB and easier. Using the city as a destination is front location and stunning views, hotel partners in our advance planning, the formula for success.” the VCC offers a beautiful setting, including assistance in setting up our Zeck chose the Fairmont Water- and the addition of the West Build- site visits, marketing support, informa- front as the convention headquarters ing in 2009, with its 6-acre Living tion about customs and border control, hotel, along with other properties for Green Roof, enabled the VCC to reach and off-site venue options. We view this attendee accommodations. 466,500 sf of meeting, exhibition and collaboration by the local city suppliers The newest accommodations and ballroom space. Along with the VCC’s and venues as a true partnership while meeting venues in Vancouver can be East Building, located in Canada Place, we worked in concert to organize an found at Parq Vancouver, a mixed-use which it shares with a cruise ship ter- international convention for more than downtown “resort destination” project minal and the Pan Pacific built to meet LEED gold Vancouver hotel, the VCC “I cannot think of any standards. Located next is the world’s first double to BC Place sports arena, LEED Platinum certified other convention Parq’s three towers also convention center. destination that checks contain the JW Marriott Vancouver has a all of the boxes like Parq Vancouver and the number of established Vancouver does.” DOUGLAS, Autograph Col- hotels that association Leslie Zeck, CMP, CMM, HMCC lection hotel. Both hotels and convention groups Director of Meetings provide guests with con- enjoy, including the Hyatt International & American Associations venient access to JW Mar- Regency Vancouver, Pan for Dental Research riott Parq Vancouver’s wide Pacific, Fairmont Water- range of entertainment front, Four Seasons Hotel amenities, including down- Vancouver, Fairmont Pacific Rim, 6,000 delegates who attended from town’s only casino, eight restaurants Rosewood Hotel Georgia and the across the globe. and lounges, a 30,000-sf, tree-filled Shangri-La Hotel, Vancouver. The Regarding Vancouver’s many ame- elevated park located six floors above residual effects of the 2010 Winter nities and the ease of communicating street level, a Spa by JW and a mod- Olympics, along with the city’s boom- with her local contacts, Zeck contin- ern fitness center. JW Marriott Parq ing cruise ship industry and excep- ues, “I cannot think of any other con- Vancouver also includes an additional tional cuisine, as well as its “green” vention destination that checks all of 60,000 sf of meeting and event space, reputation, has resulted in Vancouver the boxes like Vancouver does. After 13 boardrooms and the 15,000-sf Parq hosting a record of more than 10 mil- planning meetings all across the globe, Grand Ballroom, the largest hotel ball- lion visitors annually, with Vancouver I can say that organizing a meeting in room in Vancouver. | AC&F | themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 43 distinctive achievement AWARD CELEBRATING THE 2019 BEST OF THE BEST

he deserving winners of the 2019 Distinctive Achievement Awards presented by Association Conventions & TFacilities magazine have met or exceeded the high standards that association meeting planners demand today. Many of the more than 20,500 meeting professionals who read Association Conventions & Facilities cast their ballot for the hotels, resorts and convention and visitors bureaus ARIA Resort & Casino that successfully accommodated their The Broadmoor association meetings during the past year.

THE DISTINCTIVE ACHIEVEMENT AWARD WINNERS WERE JUDGED ON THE FOLLOWING CRITERIA:

CONVENTION & VISITORS BUREAUS

l Superior Service and Support

l Top-Notch Assistance with Promotion, Accommodations and Site Inspections

l High Level of Assistance to Identify and Liaise with Suppliers, Vendors, Facilities, Venues and Local Government Omni Dallas Hotel Omni Nashville Hotel l Outstanding Communication and First-Rate Website

HOTELS AND RESORTS

l Superior Service Standards

l Excellent Accommodations and Meeting Facilities

l Reasonable Room Rates and Labor Costs

l Advanced Technological Capabilities and First-Rate Website

l Environmentally Friendly Policies

l Paramount Safety and Security

Rosen Shingle Creek You will find profiles of several of the best of Wynn Las Vegas the best on the following pages. | AC&F |

44 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com 2019 DISTINCTIVE ACHIEVEMENT AWARD WINNERS

CONVENTION & VISITORS BUREAUS CONVENTION CENTERS

Atlanta Convention & Visitors Bureau Cobo Center Atlanta, GA Detroit, Michigan Choose Chicago Las Vegas Convention Center Chicago, IL Las Vegas, NV Destination Cleveland Miami Beach Convention Center Cleveland, OH Miami Beach, FL Destination DC Music City Center Washington, DC Nashville, TN Discover Puerto Rico New Orleans Ernest N. Morial Convention Center San Juan, Puerto Rico New Orleans, LA Experience Columbus Orange County Convention Center Columbus, OH Orlando, FL Explore St. Louis Walter E. Washington Convention Center St. Louis, MO Washington, DC Greater Houston Convention and Visitors Bureau Houston, TX Greater Miami Convention & Visitors Bureau HOTELS AND RESORTS Miami, FL Las Vegas Convention and Visitors Authority ARIA Resort & Casino Las Vegas, NV Las Vegas, NV Long Beach Area Convention & Visitors Bureau The Broadmoor Long Beach, CA Colorado Springs, CO Los Angeles Tourism & Convention Board The Diplomat Beach Resort Hollywood, Los Angeles, CA Curio Collection by Hilton Nashville Convention & Visitors Corp. Hollywood, FL Nashville, TN Gaylord National Resort & Convention Center New Orleans & Company National Harbor, MD New Orleans, LA Gaylord Opryland Resort & Convention Center NYC & Company Nashville, TN New York, NY Gaylord Palms Resort & Convention Center Philadelphia Convention & Visitors Bureau Kissimmee, FL Philadelphia, PA Gaylord Texan Resort & Convention Center San Diego Tourism Authority Grapevine, TX San Diego, CA Hilton Anatole San Francisco Travel Association Dallas, TX San Francisco, CA Hilton Chicago Travel Portland Chicago, IL Portland, OR Hyatt Regency Chicago Visit Anaheim Chicago, IL Anaheim, CA New York Hilton Midtown Visit Austin New York, NY Austin, TX New York Marriott Marquis VISIT DENVER New York, NY Denver, CO Omni Dallas Hotel Detroit Metro Convention & Visitors Bureau Dallas, TX Detroit, MI Omni Nashville Hotel Visit Fort Worth Nashville, TN Fort Worth, TX Orlando World Center Marriott Visit Indy Orlando, FL Indianapolis, IN Rosen Shingle Creek Visit Irving Texas Orlando, FL Irving, TX Sheraton Grand Chicago Visit Orlando Chicago, IL Orlando, FL Sheraton New Orleans Hotel Visit Seattle New Orleans, LA Seattle, WA South Point Hotel, Casino and Spa Visit Tucson Las Vegas, NV Tucson, AZ Walt Disney World Swan and Dolphin Resort Lake Buena Vista, FL Wynn Las Vegas Las Vegas, NV themeetingmagazines.com ASSOCIATION CONVENTIONS & FACILITIES SEPTEMBER 2019 45 distinctive achievement AWARD CELEBRATING THE 2019 BEST OF THE BEST EXPERIENCE THE NEW ORANGE. BOOK YOUR SPACE TODAY.

ORANGE Building for THE COUNTY CONVENTION CENTER FUTURE COMING 2023 he Orange County Convention Center (OCCC) — the space, sophisticated amenities and world-class, on-site business second-largest convention facility in North America and service providers. — is an international destination. But its mission is The OCCC is consistently rated top-tier, with incredible spac- much more local: Infuse the Central Florida economy es, including the multipurpose Tangerine Ballroom, the Valencia Twith business opportunities. The OCCC provides approximately $3 Ballroom, network space in the Destination Lounge, the Sunburst Multipurpose Venue billion in local economic impact annually, thanks to the 1.4 million signature meeting room with an outdoor terrace and the Honeybell guests who attend its yearly and Hamlin board rooms. average of 200 meetings, con- Since 1983, the OCCC has undergone five expansions and count- Facts & Features ferences, banquets, conven- less Capital Improvement Projects. The fruits of that labor can be Connected Total Guest tions and trade shows. seen throughout the facility’s campus. Today, the OCCC is ushering Rooms: 5,192 Committed to its core mis- in a new era of growth and expansion with the approval to begin Convention Center FYI: World-class convention sion of economic develop- contract negotiations on the architectural and engineering design and trade-show space ment, the OCCC celebrated a services for a $605 million expansion, the Convention Way Grand combined with its culture of phenomenal second quarter Concourse and the Multipurpose Venue. The expansion will bring service, hospitality, family in 2019. From April to July, the total exhibit space at the OCCC to 2.3 million sf. friendly entertainment and venue welcomed more than The Multipurpose Venue brings an additional 200,000 sf of famous theme parks nearby 482,600 guests and 39 events. contiguous exhibit space in the South Building. Overall, the South make the OCCC ideal for The world-class OCCC pro- Building will have 675,141 sf of exhibit space and a grand total of Convention Way Grand Concourse your next trade show. vides a multitude of event op- 1.15 million sf of exhibit space. The Multipurpose Venue will also tions in two beautiful buildings, incorporate connectivity between the North and South concourses. the West and the North-South The Convention Way Grand Concourse expansion includes Building. After more than 35 years, The Center of Hospitality contin- an additional 60,000 sf of meeting space and an 80,000-sf ball- ues to showcase the leadership and exemplary service that has made room along with a new entry to the North-South Building along the destination one of the most popular in the world, not only for Convention Way. BUILDING FOR TOMORROW. SERVING YOU TODAY. tourism, but for conventions and trade shows. These projects will vastly improve the OCCC’s North-South As part of a $605 million Capital Improvement Plan, the Orange County Convention Center Exhibitors, attendees and meeting professionals alike acclaim Building, create greater flexibility in booking events, and will keep the attention to detail provided by the OCCC and variety of facili- the OCCC at the forefront of the convention industry. The expected will welcome 200,000 square feet of new, flexible and column-free multipurpose venue. This expansion will also include our Convention Way Grand Concourse, an enclosed connection ties and services, including over 7 million sf of combined meeting completion of both projects is late 2023. | AC&F | between the North and South concourses, with additional meeting and ballroom space, as well as a new grand entry to the North-South building. 9800 International Drive, Orlando, Florida, 32819 Contact: Rodney Gutierrez, Director of Sales | Tel: (800) 345-9845 | Fax: (407) 685-9876 [email protected] | 800.345.9845 | www.occc.net/improvements [email protected] | www.occc.net

46 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com EXPERIENCE THE NEW ORANGE. BOOK YOUR SPACE TODAY. Building for THE FUTURE COMING 2023

Multipurpose Venue

Convention Way Grand Concourse

BUILDING FOR TOMORROW. SERVING YOU TODAY.

As part of a $605 million Capital Improvement Plan, the Orange County Convention Center will welcome 200,000 square feet of new, flexible and column-free multipurpose venue. This expansion will also include our Convention Way Grand Concourse, an enclosed connection between the North and South concourses, with additional meeting and ballroom space, as well as a new grand entry to the North-South building.

[email protected] | 800.345.9845 | www.occc.net/improvements distinctive achievement AWARD CELEBRATING THE 2019 BEST OF THE BEST WORLD

MIAMI BEACH CONVENTION CENTER CLASS rom perfect weather, pristine beaches and top-rated South Beach, where the eclectic lifestyles and colorful art deco attractions to world-class hotels, dining and a thriving architecture come to life. Along with the stunning beauty of its arts and culture scene, Miami has everything you need beaches and colorful buildings, South Beach also offers a diverse to host the meeting or convention of your dreams. mix of world-class boutiques, galleries and stores. FFew places in the world deliver such a thriving mix of international A vibrant and dynamic global hub, Miami continues to reinvent sophistication, natural tropical itself with incredible hotels, meeting spaces and enhanced infra- beauty and authentic cultural structure. Among the creative venue options is the reimagined Facts & Features diversity as Miami. Miami Beach Convention Center, featuring nearly 500,000 sf of Guest Rooms: 55,394 Miami is a place where versatile exhibition space and more than 180,000 sf of meeting Hotels/Resorts: 426 beauty and richness await space, including a 60,000-sf grand ballroom, a 20,000-sf junior Meeting Space: 1.2 to be found across the city, ballroom, and 84 breakout rooms. The space also features a ter- million sf particularly among the many race where attendees can step out, mingle, and soak up the city’s Convention Center FYI: hidden gems it offers. Miami’s signature sunshine and ocean breeze. The Miami Beach diverse neighborhoods are The Greater Miami Convention & Visitors Bureau is excited Convention Center will a great place to start, where to announce that the Miami Beach Convention Center will soon soon be home to a CITY connecting 800-room visitors are encouraged to be home to a connecting 800-room headquarter hotel, making headquarter hotel. explore the rich cultural roots Miami the ultimate convenient meeting destination. that make Miami an incredible Miami is also easy to get to, with Miami International Airport melting pot. Discover the Latin (MIA) offering more than 400 flights from around the globe dai- The Miami Beach Convention flavors of Little Havana or the Caribbean heritage of Little Haiti. ly and serving more airlines than any other airport in the U.S. Center is a dynamic, vibrant FIRST CLASS CENTER Stroll through the street art district of Wynwood or the charming If you are already in Florida, try the Brightline, a stylish express business destination oﬀering bohemian neighborhood of Coconut Grove. If you seek a more train service that provides intercity travel connecting Miami, Fort 500,000 square feet of ﬂexible cosmopolitan edge, the bustling epicenter of Downtown Miami, Lauderdale and West Palm Beach, with service between Miami exhibit space, 84 breakout with its gleaming skyscrapers, sweeping waterfront bay views, and Orlando coming soon. rooms, and a 60,000 square and endless shopping and dining possibilities, is the perfect These are just a few of the memorable and magical high- foot ballroom. Coming soon, neighborhood for you. lights awaiting any meeting planner considering Miami. Visit this stunning venue will be enhanced with an 800-room And no journey to Miami is complete without exploring iconic MiamiMeetings.com to learn more. | AC&F | headquarter hotel, making Miami Beach the ultimate 701 Brickell Avenue, Suite 2700, Miami, FL 33131 meetings destination. Contact: Barry Moskowitz, Vice President, Sales and Industry Relations | Tel: 305-539-3042 | Fax: 305-530-4276 [email protected] | www.MiamiMeetings.com 800-933-8448 ext. 3071 [email protected] MiamiMeetings.com 48 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com

CLASS

CITY

The Miami Beach Convention Center is a dynamic, vibrant FIRST CLASS CENTER business destination oﬀering 500,000 square feet of ﬂexible exhibit space, 84 breakout rooms, and a 60,000 square foot ballroom. Coming soon, this stunning venue will be enhanced with an 800-room headquarter hotel, making Miami Beach the ultimate meetings destination.

800-933-8448 ext. 3071 [email protected] MiamiMeetings.com

MBCC Print Ad_V1_8.5x10.875.indd 1 8/27/19 4:19 PM FILE NAME MBCC PRINT AD_V1_8.5X10.875 MODIFIED AUGUST 27, 2019 4:19 PM studio GRAPHIC ARTIST RAFA R CREATED 05/08/19 CLIENT GMCVB BLEED 8.375 X 11.125” PRODUCTION ART DIRECTOR COPYWRITER MARKET TRIM 8.125 X 10.875” JOB# LIVE .5” SAFETY PROJECT MNGR. PROOFREADER ACCOUNT EXEC. PUB DPI & SCALE 300 DPI CHARIS T. CHARLOTTE NOTES Portofino Bay Hotel TM & © 2019 UCF Hotel Venture. All rights reserved. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. 19-37817

CAREERTRACK

Sheraton Phoenix Downtown appointed Jon Erick- son as director of sales and marketing. Erickson brings to his new role nearly eight years of experience in hotel operations. Omni Orlando Resort at ChampionsGate named Jen Isham senior sales manager. Previously, she was the director of strategic accounts at Experient Inc. Destination South Meetings + Events promoted Taylor Levy to associate director of sales. While Levy ERICKSON ISHAM has been with the team for just over a year, she quickly became an asset to cultivate and grow relationships throughout Atlanta. Connecticut Convention & Sports Bureau named Taia Lionetti manager of convention services and e-marketing. Lionetti will work with meeting planners and event managers who are considering or have booked conventions or conferences in the northern part of Connecticut. Visit San Jose, the official destination marketing organization for the City of San Jose, along with the Team San Jose Board of Directors, named Matthew LEVY LIONETTI Martinucci vice president of sales and destination services. Martinucci will lead the sales department at Visit San Jose. Hilton Hotels San Francisco Union Square appointed Cindy Ramesh complex director of sales and marketing. For the past 10 years, she has been at Hilton San Francisco Union Square as the director of sales, and since 2015 also has been responsible for the complex, which includes the addition of the Parc 55 San Francisco – a Hilton Hotel. The Broadmoor in Colorado Springs named Cur- MARTINUCCI RAMESH tis Robison to fill a new role at the resort: director of national sales – trade shows and exhibits. The position was created due to the resort’s new 125,000+ sf of exhibition space and associated breakout rooms, which is slated to debut in spring of 2020. NYC & Company welcomed Katrina Stewart as regional director, national accounts, Midwest, for convention development. Stewart will be responsible for selling New York City as a premier meetings and conventions destination in the Midwest region for groups requiring 151 rooms and above on peak. ROBISON STEWART Visit Winston-Salem named Romona Williams as new national sales manager. Williams is responsible for booking faith-based, multicultural and association meetings and conventions. She brings 15 years of hospitality industry experience to her new role. Nemacolin Woodlands Resort, in southwestern Pennsylvania, appointed Carrie Yauch new director of sales. In her new role, Yauch will lead revenue-driving efforts utilizing her 13 years of experience in the hospitality industry. | AC&F |

WILLIAMS YAUCH

Portofino Bay Hotel TM & © 2019 UCF Hotel Venture. All rights reserved. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. 19-37817 50 SEPTEMBER 2019 ASSOCIATION CONVENTIONS & FACILITIES themeetingmagazines.com Portofino Bay Hotel TM & © 2019 UCF Hotel Venture. All rights reserved. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. 19-37817

Portofino Bay Hotel TM & © 2019 UCF Hotel Venture. All rights reserved. Universal elements and all related indicia TM & © 2019 Universal Studios. All rights reserved. 19-37817 COMING MARCH 2020 Create your world in ours.

We are expanding our world with 300,000 square feet of seamlessly integrated meeting and conference space that is bathed in natural light and overlooking serene views. Envision an 84,000-square-foot column-free ballroom and 40,000 square feet of outdoor event space. All this, plus our renowned attention to detail, service and style.

(888) 320-7117 / WYNNMEETINGS.COM