EDUCATION IN BUSINESS EVENTS + TECHNOLOGY + LEADERSHIP + DESTINATIONS + MEETING DESIGN + MARCH.APRIL 2017 Event Design Inside and outside the lines + Graffiti Walls | Hard Wired + PCMA Experiments in Innovation + Planning Out of the Box + Creating Ottawa 2017 PM 40063170 p01-02 Cover MarchApril 2017.indd 1 2017-03-31 11:44 AM p01-02 Cover MarchApril 2017.indd 2 2017-03-31 11:44 AM +CONTENTS features columns LEADERSHIP FOCUS ON 9 Grant Snider, DMCP EVENT DESIGN President, Meeting Escrow | Chair, 20 THE COOLEST JOB IN TOWN Meetings Mean Business Canada Learning from the leader of Ottawa 2017 11 THE SUPPLY SIDE BY LORI SMITH How a three-city collaboration plans to make meeting easier 26 PLANNING OUT OF THE BOX BY ALLAN LYNCH How Philippe Telio is changing meetings 15 CONTRACTS 101 BY ALLAN LYNCH Calculating the high cost of combined clauses 29 EXPERIMENTS IN INNOVATION BY HEATHER REID, ARCT Msc Planning with intention at Convening Leaders 2017 17 THAT’S WHAT SHE SAID BY LORI SMITH 9 tips to finding the perfect mentor DESTINATION BY COURTNEY STANLEY 34 DOMINICAN REPUBLIC Visiting Santo Domingo and beyond 19 HARD WIRED BY LORI SMITH Tools to increase event engagement BY LORI SMITH 20 departments 32 CUISCENE I nteractive f&b turns attendees 4 What’s on meetingscanada.com into active participants EDUCATION IN BUSINESS EVENTS + TECHNOLOGY + LEADERSHIP + DESTINATIONS + MEETING DESIGN + COVER MARCH.APRIL 2017 BY DON DOULOFF Colouring/graffiti wall by 7 Editor’s Comment makelab.ca 37 Canada Update 46 NEXT GEN Event Meet Eryne Sarabin, owner & Designg 43 Buyers' Guide Marketplace Inside and outside lead planner, Tycoon Event the lines + Graffiti Walls | Hard Wired + PCMA Experiments in Innovation + Planning Out of the Box + Creating Ottawa 2017 45 Ad Index Planning & Promotions PM 40063170 34 37 MEETINGSCANADA.COM 3 p03-08 Contents_WhatsOn_Masthead_Ed.indd 3 2017-03-31 12:54 PM what's new on VOLUME 46, NUMBER 2 MARCH.APRIL 2017 EDITORIAL HOTELS Editor LORI SMITH, CIS 416.442.5600 x3254 | [email protected] ART Art Director ELLIE ROBINSON 416.442.5600 x3590 | [email protected] SALES North American Business Development Manager HEATHER DONNELLY 416.459.2350 | [email protected] International Business Development Manager ALANNA MCQUAID 416.510.5144 | [email protected] EDITORIAL CONTRIBUTORS Don Douloff | Allan Lynch | KEMPINSKI OPENING Heather Reid, ARCT Msc | Courtney Stanley IN HAVANA CIRCULATION Circulation Manager MARY GARUFI 416.614.5831 | [email protected] DESTINATION APPOINTMENT PRODUCTION + ONLINE Production Manager ALICIA LERMA (Print & Online) 416.442.5600 x3588 | [email protected] NEWCOM BUSINESS MEDIA President JOE GLIONNA Chairman & Founder CELEBRITY INCREASES TREVETHAN JIM GLIONNA GALAPAGOS CAPACITY JOINS SCC F&B TEAM Vice-President, Operations MELISSA SUMMERFIELD VIDEO “ It’s so simple to be interactive and engaged Meetings + Incentive Travel (M+IT) magazine receives unsolicited features and materials (including letters to the editor) from time to in just 30 seconds.” time. M+IT, its affiliates and assignees may use, reproduce, publish, Making re-publish, distribute, store and archive such submissions in whole or in part in any form or medium whatsoever, without compensation of Time for Courtney Stanley, any sort. MAIL PREFERENCES: Occasionally we make our subscriber list Marketing & Business Development Strategist available to reputable companies whose products or services may be LinkedIn of interest to you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 416-614-5831, Fax: 416.614.8861, E-Mail: [email protected]. SUBSCRIPTION PRICE: Canada $77.95 per year, Outside Canada $108.00 US per year, Single Copy Canada $13.00. HST #10386 2405 RT0001. Meetings + Incentive Travel is published 6 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues. Meetings + Incentive Travel is indexed in the Canadian Listen in on the conversation or better View and share event photos, ask for advice Business Index and is available online in the Canadian Business & Current Affairs Database. Contents Copyright Newcom Business Media. yet, join in! Follow us on Twitter for the from other planners, and suppliers or react Canada Post — Canadian publications Mail Sales Product Agreement 40063170 ISSN No. 0225-8285 (Print) ISSN No. 1929-6428 (Online). latest breaking industry news and updates to industry headlines on our Facebook page 80 Valleybrook Drive, North York, ON M3B 2S9. We acknowledge the financial support of the Government of Canada through the Canada @MeetingsCanada (facebook.com/MeetingsCanada) Periodical Fund of the Department of Canadian Heritage. 4 MEETINGSCANADA.COM p03-08 Contents_WhatsOn_Masthead_Ed.indd 4 2017-03-31 12:54 PM RBC Convention Centre Set your sights on the centre of Canada where a new Winnipeg has come into focus With sweeping views from the newly-expanded RBC Convention Centre, a vision for a brighter future at the Canadian Museum for Human Rights, and panoramas of playful polar bears at the Journey to Churchill exhibit, WINNIPEG we have eye-catching venues for any occasion. ONE OF THE TWENTY BEST TRIPS IN 2016 To book your next convention please call Tourism Winnipeg -National Geographic Traveler Magazine 1.855.PEG.CITY (734.2489) or visit meetingswinnipeg.com p03-08 Contents_WhatsOn_Masthead_Ed.indd 5 2017-03-31 12:54 PM p03-08 Contents_WhatsOn_Masthead_Ed.indd 6 2017-03-31 12:54 PM +EDITOR’SCOMMENT THE SILVER LINING OF 08/09 The unified and reasoned responses day for the industry. This year, the BEICC from Meetings Mean Business (MMB) has partnered with Meetings Mean Busi- and its U.S. industry partners—PCMA, ness and is now Meetings Mean Business SITE, MPI, DMAI, CIC, etc.—to the execu- Canada (MMBC). tive orders on immigration, refugees and Grant Snider, DMCP, is the chair of travel issued by President Donald Trump BEICC/MMBC (and the subject of this in his first months in office, are admirable. issue's Leadership column). During an These organizations advocated clearly, interview for an online article I wrote coherently and respectfully on behalf of about the partnership, he explained that it the industry. Their responses were firm offered great benefits in terms of the ef- but fair, acknowledging and supporting fectiveness and scale of the coalition's ad- U.S. national security concerns while vocacy role as well as cohesive branding. making sure the interests of the meetings The question that remained was whether it and travel communities were heard. Their would gain the industry support it needed ability to act rapidly and collectively is to do its job. Snider was, and continues to QUOTABLE the silver lining of the dark cloud that en- be, optimistic. "If you can't fix it, feature it." ~ Kelly veloped the industry in 2008/09. "What if what is happening now is exact- Coppola, senior director of business We all know how seriously the econom- ly what should be happening?" I have that event strategy, Professional Convention ic collapse impacted the meetings indus- question written on a piece of paper that Management Association (PCMA), try. And, we all know the damage wasn't I've taped to my office wall. I think about explaining how to deal with challenging limited to slashed budgets and cancelled it every day. What if the rapid response of physical elements in meeting spaces. programs. The profession was denounced the U.S. Meetings Mean Business coalition by government officials and media. Meet- to the executive orders is exactly what was ings, they said, didn't mean business. needed to remind us that without a strong, They were, of course, wrong. But, their unified voice our industry is defenceless I snapped a Mystery false allegations and misperceptions were when attacked by the media or the govern- Man! I try very hard the impetus for a lot of great initiatives ment? What if it's what needed to happen to get everyone's name that have moved the industry forward and to ensure that we remember to stand up right in the Snapped made it stronger. for ourselves? M+IT is supporting Meetings section of the magazine. 2009 saw the formation of Meetings Mean Business Canada. Are you? But, in this issue, one Mean Business in the U.S. and the Busi- man's identity has eluded me. The ness Events Industry Coalition (BEICC) in first person to email me his name Canada. They were both created to bring and company name wins a copy of the industry together and give it a voice. The War at Work, essential reading In 2014, the MMB adopted Canada's home- co-authored by IncentiveWorks 2017 grown National Meetings Industry Day, LORI SMITH keynote speaker Seth Mattison. which has since gone global, morphing EDITOR into a worldwide celebration and advocacy [email protected] M+IT EDITORIAL MANDATE Meetings industry and travel publications are often offered free FAM trips, accommodations and gifts. M+IT magazine only accepts those that will be featured in the magazine or online through editorial content. Destinations are chosen through reader surveys and market research. MEETINGSCANADA.COM 7 p03-08 Contents_WhatsOn_Masthead_Ed.indd 7 2017-03-31 12:54 PM First Choice FOR ALL YOUR MEETINGS AND EVENTS BOOK YOUR MEETINGS AND EVENTS WITH HILTON, FOR ALL THE RIGHT REASONS: • Special group offers in premier global destinations • Earn Hilton Meeting Planner Points • Book in Canada or internationally CALL THE HILTON SALES OFFICE – 1-800-671-9981 OR VISIT MEETINGS.HILTON.COM © 2017 Hilton. All trademarks of the Hilton Portfolio are owned by Hilton or its subsidiaries. p03-08 Contents_WhatsOn_Masthead_Ed.indd 8 2017-03-31 12:54 PM +LEADERSHIP Grant Snider, DMCP President & CEO, Meeting Escrow Inc. 2017 Chair, Meetings Mean Business Canada (formerly BEICC) In 2016, Grant Snider was inducted into Meetings + Incentive Travel’s Hall of Fame in the Industry Innovator category.