Sky Chooses Vizrt for Stereo 3D Channel

Bergen, Norway, March 23, 2010. Vizrt Ltd. (Oslo Main List: VIZ)

Sky Sports today announced that it has chosen Vizrt as the core graphics platform for its 3DTV channel, due to launch in April.

Darren Long, Sky Sports’ Director of Operations described his reasons for the decision, “We have worked with Vizrt for more than ten years. They have supported us with excellent graphics for our SD sports coverage, then later for HD and now they will do so again for 3D. Vizrt has always been a real-time 3D system and this meant it was easy for our designers to convert Sky Sports’ current HD designs to their stereo 3D equivalents. The results are stunning and the graphics drew special attention from viewers when we recently ran our world’s first stereo 3D football match trial. I am sure that Vizrt’s graphics will enhance our new 3D channel, just as they do for all our other channels.”

The stereoscopic Vizrt system uses a Viz Trio CG operator interface, controlling a Viz render engine PC. This powerful graphics engine uses two graphics cards and the separately rendered HD channels for each eye are synchronised by a new application developed for the process. The stereoscopic convergence point and depth are also adjustable on the fly to allow for changing camera views. The system can also be driven by GPI triggers from the vision- mixing desk.

Vizrt UK’s Managing Director, Rex Jenkins added, “Sky Sports demands the highest quality from its graphics systems and we are glad to meet their needs. This prestigious project attracted a lot of competition from all over the world so it is especially satisfying to find that Vizrt came out on top. We had a special advantage because Vizrt has always delivered graphics as true 3D animations, so adding stereoscopy to the rendering process was less of a challenge for us than it must have been for other systems. In that sense, Sky Sports backed the right horse ten years ago when it chose to use Vizrt for the first time.”

About Sky:

Sky is the UK’s leading entertainment and communications company, operating the most comprehensive multi-channel television service. Over 9.4 million homes - a third of households across the UK and Ireland - enjoy the very best entertainment, movies, news and sports channels. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what, how and when they watch. Almost 5.5 million customers now choose Sky+, Sky’s digital video recorder, to record and store their favourite programmes and 1.3 million enjoy the unprecedented picture and sound quality of Sky+HD, which offers 33 dedicated HD channels. Sky is also the UK’s fastest growing broadband and fixed-telephony provider with over 2.2 million customers taking Sky Broadband and over 1.8 million customers taking Sky Talk.

This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Vizrt and its affiliates. These statements are based on the current expectations or beliefs of Vizrt's management and are subject to a number of risks and uncertainties that could cause actual results or performance of the Company to differ materially from those contemplated in such forward-looking statements. These risks and uncertainties relate to changes in technology and market requirements, the company’s concentration on one industry, decline in demand for the company’s products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Vizrt undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

About Sky 3D TV:

There will be no need for customers to upgrade their set-top boxes to access to the new 3D channel, as all existing Sky+HD boxes are already ‘3D Ready’. However, customers will need a new 3D Ready TV, which are expected to be on sale in the UK during 2010. More details on the channel, including timing, pricing and packaging will be provided in due course.

About Vizrt:

Vizrt creates leading-edge content production tools for the digital media industry - from award-winning 3D graphics & maps through integrated video workflow solutions and online publishing tools.

We propose a new vision for content creation, management and delivery with an end-to-end solution from conception to multi-format distribution. Through constant innovation and a good measure of fun, we create software and services that push creative boundaries and develop new ways of telling stories.

Vizrt's product suite is used by the world's leading broadcasters and publishing houses, including: CNN, CBS, Fox, BBC, Sky, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, NHK, The Globe and Mail, The Telegraph, and Welt Online. Furthermore, many world-class production houses and corporate institutions, including both the New York and London Stock Exchanges, utilize Vizrt solutions.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

Investors and media contacts:

Bjarne Berg Ofra Brown SCHWARZ Financial Communication President & CEO CFO Frank Schwarz +47 9055 7711 +47 5351 8040 +49 611 1745 398 11 [email protected] [email protected] [email protected]