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Winter NAMM 2014 Press Kit BOOTH #3582

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Winter NAMM 2014 Press Kit BOOTH #3582 1 Winter NAMM 2014 Press Kit BOOTH #3582 2 ToneRite Inc. 2014 Company Fact Sheet ToneRite Inc. is a leading research and development firm in the field of Acoustical Physics. Its product, the ToneRite®, is the world's most advanced and premier play-in device. Significantly accelerating the play-in process and providing increased tone, playability, and balance, the ToneRite makes all of this available in a nearly silent, high quality, and portable manner. ToneRite Inc. manufacturers a line of ToneRite models for nine different string instruments and has just released the first model from their percussion line, ToneRite for drums. Employees 1-10 Headquarters PO Box 5271 Gainesville, FL 32601 Type Privately Held Founded 2007 Website www.ToneRite.com Key Executives Augi Lye, Inventor Valerie Sheehan, President & CEO History For centuries, well-versed musicians and luthiers have acknowledged the importance of playing instruments regularly to achieve and maintain their optimum sound. However, when accomplished musician and engineer Agapitus “Augi” Lye purchased a new cello, he lacked the time necessary to adequately play-in the instrument. Utilizing his knowledge of acoustical physics and leaning on his engineering background, Lye built a prototype that would become the ToneRite. Surprised by the tonal improvements that had occurred in Lye’s cello in such a short time his luthier, fellow musicians and professionals urged him to continue his research and it was from his exploration that ToneRite was born. Through their ambitious studies of acoustical physics, advanced signal processing, engineering, and practiced musicians, the ToneRite team have spent years perfecting the science of play-in. Finally, by uniting tradition with technology, ToneRite has collaborated with luthiers and musicians from around the world to conduct meticulous research of the play-in process. This dedication to their field’s advancement has brought the ToneRite play-in device to fruition. The ToneRite Signature® was the first commercially available product from ToneRite Inc. in early 2007. Currently, ToneRite Inc. manufactures nine different ToneRite models for a variety of string instruments. ToneRite Inc. has just released the first model in their new percussion line, ToneRite for drums. 3 Core Values Personal Entrepreneurship and Accountability - Our employees are empowered to take ownership. We function and operate transparently; our business is balanced with structure, flexibility and risk taking. Our employees constantly innovate, create and adapt to change. We encourage creative thinking and continuous learning. Customer Focus and Bonding - Our employees share our customer’s appreciation and love of music. We strive to create long-term relationships with them and respond to their passion. We build customer loyalty by fostering a sense of community among ourselves and between clients. Collaboration and Teamwork - Our employees understand that teams share their success, so we collaborate to harness our collective strengths. We believe diversity -in all its forms—strengthens innovation. We infuse fun, enjoyment and humor into our work. Customer Service The foundation of the ToneRite brand is its prestigious customer service. Few companies today provide a more personal and attentive buying experience, from your initial purchase to continued support throughout the life of your ToneRite. Every ToneRite owner has a personal concierge at ToneRite who can be directly reached or contacted through the web. This service ensures no annoying automated phone system or lengthy waiting just to have a question answered. Top ToneRite Dealer 2013 4 ToneRite Inc. Executive Biography Valerie Sheehan, President & CEO Valerie Sheehan is president and chief executive officer of ToneRite Inc. She is based at ToneRite’s headquarters in Gainesville, Fla. Sheehan graduated from the University of Florida in spring 2012 with a Bachelor’s degree in business administration with a specialization in education and a minor in entrepreneurship. An avid entrepreneur with a generous spirit, she became actively involved in the Gainesville entrepreneurial scene, organizing events for UF’s Entrepreneurship Club and its Innovation Hub incubator, the Gainesville Area Innovation Network and the Gainesville Technology Enterprise Center. After graduating, Sheehan dedicated herself to running ToneRite Inc. She is devoted to the company and its customers—to the point that she crosses the continent twice a year just to “spread the ToneRite love,” visiting clients, hosting clinics and hand-delivering ToneRite systems to a few lucky artists and musicians. It was this diverse background that made Sheehan an ideal candidate for chief executive officer. Her experience in entrepreneurship and her passion for business amplify each other; it is Sheehan’s unwavering determination to overcome obstacles that has given ToneRite Inc. the multi-national prominence it has today. Sheehan remains committed to the business and to improving ToneRite products while creating and maintaining relationships with clients. Sheehan holds three core values as influence to her work ethic and promotes these values throughout the entire company. They include personal entrepreneurship and accountability, customer focus and bonding, and collaboration and teamwork. Sheehan's hard work and steadfast commitment have allowed ToneRite Inc. to achieve recognition from musicians both across the country and around the globe. For more information about ToneRite Inc and its activities, please contact: Valerie Sheehan President & CEO ToneRite Inc. [email protected] 5 THE WORLD'S FIRST AND PREMIER AUTOMATIC PLAY-IN DEVICE Now Available for String Instruments and Drums! Acoustic, Electric, and Bass Guitar Mandolin, Violin, Viola, Cello, Double Bass & Ukulele Percussion Instrument: Drum 6 The ToneRite PRODUCT AND PROCESS WORKS IN TWO SIMPLE STEPS First, to unlock the maximum potential of your instrument… The play-in de-dampening process is a well-known phenomenon that occurs when wood instruments are played regularly for many years. Through on-going research, ToneRite has developed automatic play-in technology that can rapidly and safely take your instrument to its highest potential in less than a week. The ToneRite is nearly silent, lasts a lifetime, and will improve your instruments tone, volume and playability whenever you are not playing it yourself. Second, to keep your instrument at its best… The ToneRite is also great for keeping your instrument in top playing shape. As instruments go un-played they begin to build up a natural tension which results in the gradual loss of tonal quality. Continual use of the ToneRite allows your instrument to be ready for you whenever you have the inspiration to play. Your instrument is at its best, all the time. THE SECRET BEHIND THE TONERITE IS its ability to (continually) produce and efficiently transfer vibrational energy into an instrument, safely recreating and magnifying the physics that occur naturally while playing. This stimulation produces a change to the integrated components within an instrument and increases their ability to resonate together as a whole. The result is added volume and instruments that are easier to play with a sound that is more full and balanced. Not only will your instrument sound better but the notes themselves will come easier, allowing you to play more difficult passages with less fatigue. NOT ONLY ENHANCING THE SOUND OF YOUR INSTRUMENT - BUT REVOLUTIONIZING IT. 7 The ToneRite has been designed for musicians who are interested in getting the most out of their instruments and having their instrument ready to play at a moment’s notice. Each instrument is a unique and prized possession of its owner and that keeping them sounding their best instills a sense of pride and helps to foster the relationship that forms between instrument and player. The Play-in Process Relieving tension allows the instrument to vibrate freely. As a result, your instrument becomes incredibly responsive, problem notes improve, less bow pressure or fretting pressure is required, the sound comes more quickly with less effort, and the overall quality of tone improves. The ToneRite® mounts on the bridge for violins, violas, cellos, and the double bass and on the strings for guitars, bass guitars, mandolins, and ukuleles. In this manner, the ToneRite® naturally transfers vibrations through the bridge and into the instrument; just as the strings do when you play. The amplitude and frequency have been optimized to achieve greater results than playing yourself, while providing nearly silent operation. The play-in process can be accelerated and you should see moderate to large gains in tone, balance, resonance, and playability. A lot of older instruments really score well in increasing the ‘playability,’ or how easy a note is to pull from your instrument. A lighter touch, more dynamic range, etc. These effects while lasting, are not entirely permanent. It is well known that many times after a gig, an instrument sounds better than before or during. The simple fact is that we have found the ToneRite® can have your instrument ‘warmed up’ and ready to go whenever you are. 8 Artist Endorsements Please follow this link to watch our artist endorsement video. "I tested the ToneRite device on my new kit from the Pearl Reference Series line and really liked the results. These drums were already the best sounding drums I had played on over these 35 years, after having played the best drums on the market already. But the immediate improvement in tone was really amazing after my first 3 days of using the device on my 22" main kick drum. The most impressive moment for me however was after leaving the device on my Masterworks snare drum for 2 full days. This drum was already an amazing sounding, very rich, woody drum with huge volume. A fully top of the line instrument. I came into my studio that afternoon to record another track for a client and was actually shocked by what I not only heard but also felt from this snare drum. The tone had completely changed, the drum became more focused and had a tighter more aggressive sound, the volume had decreased due to the overtones being more in control.
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