New GWAA Board Members Announced

GWA A NEWS FALL2019 CONNECT. LEARN. DRIVE CHANGE. Find us online at GreatWesternAA.org

THE MERGER OF CWCMA AND NICE

2019-2020 GWAA President’s Message Board of Directors GWAA Officers New GWAA Board Jim Wall President, GWAA McClatchy Company members announced Troy Niday Immediate Past President, CWCMA By Jim Wall We have launched our new website, Sonoma Media Investments elcome and thanks for taking a check it out at https://greatwesternaa.org/. Maria Ravera minute to read the first news- Already on the site are the decks for you to President Elect, GWAA letter of the Great Western Au- download of all the speakers from our 2019 McClatchy Company dience Alliance (GWAA). The GWADS conference. Also, from the confer- WGWAA is a result of a merger of two long- ence, we have the 2019 Best of the Best Paul Nettland Vice President, GWAA standing trade organizations, Cal Western Awards winners and all the entries submit- Seattle Times Circulation Managers Association (CWC- ted. Great information and ideas here that MA) and Northwest Internation- you should check out. Be sure to GWAA Board al Circulation Executives (NICE). visit our website often as we con- The GWAA covers media com- tinue to add more to it and keep Dan Fabela panies in 11 Western states and you up to date on all the cools Seattle Times 4 Canadian provinces. That’s things we are working on. Cherisse Johnson some massive reach folks. Hopefully, you joined us for Las Vegas Review-Journal I’m pleased to announce our the third in our series of webinars. Pat Leader board for 2019 – 2020 starting We hosted it on October 17th, on Spokane Spokesman-Review with the Executive Board of Di- The 2020 GWADS the topic of Digital Strategies to Drive Audience Engagement. We Robert Rivera rectors consisting of myself as conference is all Albuquerque Journal president, Troy Niday as Imme- about driving lined up two industry leaders to diate Past President, Maria Ra- revenue and present this topic – Curtis Huber Kelly Rizzi vera as President-Elect and Paul from the Seattle Times and Peter LA Times Nettland as 1st Vice President. engagement Doucette from FTI Consulting. Corrina Rose Our 2019-2020 Board mem- - Jim Wall They shared proven strategies to Modesto Bee bers are Robert Rivera, Kelly refine your digital subscription Vendor Representative Rizzi, Corrina Rose, Pat Leader, Dan Fabela, model, optimize your newsletter strategy Jeff Ferrazzano and Cherisse Johnson. Carole Stein serves and accelerate your digital growth. If you as the Executive Director of GWAA and is missed this outstanding webinar, see a re- Executive Director the person behind the scenes making it all cording at https://greatwesternaa.org/we- Carole Stein work. binars/. This team has hit the ground running. We have begun the planning of topics Contact We have formed committees to work on and speakers for our annual conference from GWAA Membership and Membership benefits; June 17-June 19, 2020. This year, back by c/o Carole Stein Sponsorship and growing our stable of popular demand, our conference returns to PO Box 1565, Venice, CA 90294 business partners; Content and Program- the famed Caesars Palace in Las Vegas. The Office 310-985-5990 ming to include webinars, bi-monthly theme of our conference is geared all around [email protected] roundtables, and the annual conference. CONTINUED ON PAGE 3 GWAA News Fall 2019 | 2

Thank you to all our sponsors for your support of the 2019 Conference

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MOTIVATOR • Tecnavia SUPPORTER • AMR Call Center Solutions • Calusa Marketing ADD ON SPONSORS • OSG Billing Services • CirTech Connect • Alliance for Audited Media - AMBASSADOR Daily Recap • Customer Engagement Services • Alliance Rubber Co. • Alliance Rubber Co. - Daily Lunch • Global Ad Distribution • Newscycle Solutions • Barden Circulation, Inc. • Brainworks Software - • Brainworks Software Daily Breakfast • Lyon Enterprises • Direct Resources Group • Continental Products - • Mather Economics • Edgil/Payway Thursday Break • Perkins Coie • Frankfurt Kurnit • Customer Engagement Services - • Schermerhorn Bros. Co. • Global Ad Distribution Badges and Lanyards • Wilson Gregory Agency • ISD/Chatterbox • Direct Resources Group - FRIEND • Interlink Wednesday Lunch • Hamilton Circulation Supplies • MyDistrict.net • Los Angeles Times - • LEAP Media Solutions • Naviga/Newscycle Wednesday Breaks • Perfection Promo • PDI Plastics • NTVB - WiFi NEWS MEDIA • The Pisa Group, Inc. • PDI Plastics - • Prime Time Promotions, Inc. Wednesday Breakfast • Los Angeles Times • RouteSmart Technologies • Steel City Corp. - • The McClatchy Company • Steel City Corp. Awards Ceremony • Oahu Publications • TCN • The Zinser Law Firm - • Sonoma Media Investments • Teak Systems Incorporated Welcome Reception • The Wall Street Journal

SAVE THE DATE GWADS2020 Great Western Audience Development Summit 2020 June 17-19, 2020 Caesars Palace, Las Vegas, NV Connect. Learn. Drive Change. It’s all about revenue and engagement at GWADS 2020 Caesars Palace, Las Vegas, NV Visit GreatWesternAA.org for more information GWAA News Fall 2019 | 3

Sponsorship Chair’s Message Sponsorship campaign kicks off for GWADS 2020 by Maria Ravera, President-Elect and Sponsorship Chair hank you to all of our business partners who supported our 2019 Great Western Audience Development Summit. We appreciate your financial support. We also appreciate the ideas you bring and the questions you ask. The level of engage- Tment with our attendees at GWADS 2019 was fantastic. Learning from each other and working together will bring success in the years ahead. You should have already received information about the 2020 sponsorship packages. We’re getting these out early based on request by many of you, to help with your 2020 budget planning. It helps GWAA too! Be on the lookout for new features and add- on opportunities as we look to continually in- Maria Ravera crease the benefits to being a sponsor. Coming up, you’ll be able to take advantage of an Early Bird commitment drawing for a Caesars Entertainment Luxury Experience. Every business partner that commits and pays for their 2020 sponsorship by 12/1/19 will be entered into a drawing for 2 nights in a luxury room and 2 tickets to a Caesars Entertainment owned show. Stay tuned – more details to come. n

PRESIDENT CONTINUED FROM PAGE 1 driving revenue and engagement. Look for more info to come as we Why GWAA? moved along. By Troy Niday, Immediate Past President Lastly, for those of you that will be renewing your membership via our upcoming member drive, we want to thank you for your sup- he Great Western Audience Alliance was established to port. Our members are industry leaders that make an impact in our assist the news media industry to meet the challenges of business every day. If you’re not a member, what are you waiting for, today’s marketplace. Building on the legacy of CWCMA you’re missing out on a tremendous opportunity to learn, connect, and NICE, it provides greater focus on audience develop- Tment, maximizing the consumer revenue needed to support and drive change for your organization. Here’s the link to join https:// greatwesternaa.org/product/cwcma-membership/. local journalism. The underlying value of GWAA is the same as So, you can see we have a lot going on and there is more to that of its predecessors: provide a forum for like-minded pro- come as we focus on providing value to our members and business fessionals to share challenges and learn partners and putting the “Great” in the Great Western Audience Al- from each other. liance! n Our tag line “Connect. Learn. Drive Change.” reminds us of our purpose and in- forms the actions we take as a board. You will get webinars and conferences that are

Troy Niday impactful and leave you better equipped to drive change. We are working to ex- pand our network into the emerging subscription economy to accelerate knowledge transfer. This is a volunteer organization that relies on all of us to weigh in and participate. Not sure if we are blessed or cursed HOW NEWSPAPERS DO MAIL™ to be in an industry that is going through such historic trans- formation. Regardless, change — big change — continues P: (888) 473-3103 @InterlinkLIVE happening on “our watch” and if we are serious about leaving a E: [email protected] positive legacy we will unite through organizations like GWAA @InterlinkSoftware W: www.ilsw.com to navigate our way. n GWAA News Fall 2019 | 4

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Best of the Best GWADS Best of the Best Award Winners Who is Dan Martini? - Print Subscriber Retention 2nd Place – The Columbian uses Face- 1st Place – Honolulu Star-Advertiser’s book and Instagram to drive subscriptions The Jeopardy Board Email Marketing Renewal Timeline 3rd Place – The Skagit Herald uses at GWADS Best of the 2nd Place – Skagit Valley Herald’s Opt- Facebook ads for carrier recruitment in Loyalty Program Digital Engagement & Retention 3rd Place – EZ Pay Grace Reduction Best Awards 1st Place – The Seattle Times’ newslet- Program ters and news alerts f you haven’t taken a minute to look Print Growth 2nd Place – The Bay Area News Group’s at the award winners from GWADS 1st Place - Las Vegas Review-Journal’s Rewards Program 2019, you’re sure to get some proven Segmented Email Acquisition campaigns 3rd Place – The Press Democrat’s Right strategies when you do. Their decks 2nd Place – The Modesto Bee’s ampm Message, Right Audience, Right Time Iare easy to find at https://greatwester- Free Gas – for a year campaign naa.org/gwads/2019-awards/. 3rd Place – The Dallas Morning News’ The Jeopardy Board at GWADS was Digital Subscriber Growth Bagging Starbucks Game On as Nichole Wolf, Ed Rose and 1st Place – The Sacramento Bee’s Paul Nettland played to win in the cat- Social Media Marketing Sports Pass egories of Digital Engagement and Re- 1st Place – Fort Worth Star-Telegram 2nd Place – The Seattle Times’ monthly tention, Digital Subscriber Growth, So- uses Facebook instant articles to drive email campaigns cial Media Marketing, Print Growth and digital subscriptions 3rd Place - The Albuquerque Journal’s Print Subscriber Retention. And though methods to monetize website traffic Nichole answered, “Who is Dan Martini” more often than not, the winners were Award winner decks available at https://greatwesternaa.org/gwads/2019-awards/ actually a diverse group. n

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unexpected circumstances, I was running a Distribution Center within a couple of weeks. From there I climbed Brightthe ranks, being ideas placed in charge of all Home Delivery in 2011, and then all distribution in 2013. Since that time, my team has established themselves as one of, if not the Renewbest distribution Today! department in country, obtaining areservice a levelsGWAA that consistently rank at the top of all properties for both of our parent companies. What is the “Biggest Challenge” you are facing in the next year? The biggest challenge we are facing this upcoming year seems to be a reoccurring one for everybody in the memberindustry. Do more with benefit less. It is always a hard one, but we have been fairly successful at it here. The trick is to embrace it and be proactive. I can honestly say that even though my department is smaller, it has never What is a great idea worth? Even with one idea, big or been stronger. small, your 20202 GWAA membership pays for itself. Have you ever had a mentor? What did that person teach you? Get answers and share ideas with peers and business I truly believe that you can learn something new and valuable from anybody. I have tried to live my life with this partners by renewing GWAA membership today. outlook, so in a way, I have thousands of mentors, but there is one person that stands out and that is my former Your GWAAsupervisor, membership Mark includes Henschen. networking There isn’t enough time or space to go over the many lessons that he imparted to and acceleratedme, but learning more thanvia free any webinars, lesson that he taught me, Mark showed me that I wouldn’t have to sacrifice who I was annual conferencesto achieve and professional award-winning success. I’m an extremely honest and passionate person who lives my life according success tostories. my own person ethical code. Before I met Mark, my experience had taught me that because I was unwilling Membersto also adapt get preferredmy character rates at to all fit a certain mold, there would be a limit to my potential upward mobility. Mark’s belief GWAA sponsoredand trust events. in me changed the course of my life for the better.

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CWCMA News • Fall 2017 • Page 11 GWAA News Fall 2019 | 8

Great Western Audience Alliance 2020 GWAA c/o Carole Stein PO Box 1565, Venice, CA 90294 Membership Office 310-985-5990 Invoice [email protected]

Qty Description Unit Price Line Total

GWAA Membership January 1, 2020 through 1 $150.00 $150.00 December 31, 2020.

Total $150.00

THANK YOU FOR YOUR CONTINUED SUPPORT. Please take advantage of these convenient payment options:

PAY ONLINE: https://greatwesternaa.org/membership/

PAY BY CHECK Organization______

First Name______Last Name______

City______State______Zip______

Email address______

Make check payable to GWAA Mail to: Attn: Carole Stein, Executive Director, GWAA PO Box 1565, Venice, CA 90294

SAVE THE DATE Great Western Audience Development Summit 2020 June 17-19, 2020, Caesars Palace, Las Vegas, NV