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The Seattle Times Book Design by Lori Larson Cover Design by Laura Mott PRESSING ON Two Family-Owned Newspapers in the 21st Century John C. Hughes First Edition Copyright © 2015 Washington State Legacy Project Office of the Secretary of State All rights reserved. ISBN 978-1-889320-36-6 Front cover photo: Laura Mott Back cover photos: Mike Bonnicksen/The Wenatchee World Erika Schultz/The Seattle Times Book Design by Lori Larson Cover Design by Laura Mott This is one in a series of biographies and oral histories published by the Washington State Legacy Project. Other history-makers profiled by the project include Northwest Indian Fish eries leader Billy Frank Jr; former Senate Majority Leader Sid Snyder; Congresswoman Jennifer Dunn; former first lady Nancy Evans; astronaut Bonnie Dunbar; Bremerton civil rights activist Lillian Walker; former chief justice Robert F. Utter; former justice Charles Z. Smith; trailblaz ing political reporter Adele Ferguson; Federal Judge Carolyn Dimmick; and Nirvana co-founder Krist Novoselic. For more information on the Legacy Project go to www.sos.wa.gov/legacyproject/ Also by John C. Hughes Nancy Evans, First-Rate First Lady The Inimitable Adele Ferguson Lillian Walker, Washington State Civil Rights Pioneer Booth Who? A Biography of Booth Gardner Slade Gorton, a Half Century in Politics John Spellman: Politics Never Broke His Heart On the Harbor, From Black Friday to Nirvana with Ryan Teague Beckwith For Murray Morgan, a mentor and friend and Carleen Jackson, the best teammate ever Contents The Seattle Times 1. A Complicated Legacy 1 2. The Colonel 8 3. Seeds of Discontent 21 4. Shared Burdens 29 5. The General Surrenders 40 6. Pulitzer Pride 48 7. The Third Edition 56 8. Changing Times 64 9. Growing Pains 70 10. An Irrational Decision 82 11. Bylaws and Bygones 89 12. The Golden Carrot of Togetherness 98 13. The Margin of Excellence and a Shocking Loss 110 14. Core Values 118 15. Fiduciary Duties 130 16. The Stare-Down 139 17. Roots and Branches 150 18. The Battle for Seattle 160 19. Momentum Meltdown 168 20. Joint Operating Angst 182 21. A Surprising Call 193 22. A Brief Reprieve 197 23. Swift, Surgical & Sad 205 24. The Brand Evolves 212 25. Here to Stay? 225 The Wenatchee World 1. Community 237 2. Two Million Wild Horses 248 3. “What a heritage!” 257 4. Wilf’s World 266 5. The Second Rufus 276 6. “Now what the hell?” 285 7. Community Glue 293 8. Connecting 302 9. Hoping for a Few Nuggets 308 Source Citations 315 Bibliography 346 Afterthoughts & Acknowledgements 352 Index 356 About the author 370 Part One: The Seattle Times “I think it would be fun to run a newspaper!” —Charles Foster Kane in Citizen Kane 1 | A Complicated Legacy n the lobby of The Seattle Times building there’s a life-size bronze newsboy hawking a paper with a one-word banner Iheadline: “TRUTH!” The slingshot in the back pocket of his knee pants is an apt metaphor for the personality of Col- onel Alden J. Blethen, the mercurial genius who bought the newspaper in 1896. Unlike Pulitzer and Hearst, the colonel had a soft spot for the ragamuffin kids who sold his papers. At Thanksgiving, he’d invite them to a white-tablecloth din- ner. Faces scrubbed, hair combed, bellies full, they’d pose for a photographer and get their picture in the paper. To anyone who had encountered the colonel brandishing his cane over the outrage of the week it was a surprising tableau. On the wall behind the statue, the colonel is memorial- ized in bas-relief, with his mane of wavy silver hair, piercing eyes, pinched mouth and Welsh jaw. The inscription says: “Col. Alden J. Blethen, born Knox, Maine, 12/27/1846; schoolmas- ter, lawyer, journalist; owner, editor and publisher The Seattle Times from its establishment August 10, 1896, until his death July 12, 1915. Erected by his family as a tribute to his memory.” If the plaque was vetted by the copy desk, it missed two errors: Alden J. Blethen was born a year earlier, in 1845, and he did not establish The Seattle Times. The paper he purchased in 1896 descended from the Seattle Press-Times, founded five 2 Pressing On: Two Family-Owned Newspapers in the 21st Century years earlier. Like many bigger-than-life characters, the colonel had a habit of making “revisions.” The sleek lobby features another memento from the salad days of newspapering: an ornate waist-high bin with a slot to receive classified ads for the next day’s paper. Once in a while, people actually still drop things in the bin, usually subscription payments, according to a security guard behind a long counter. On the wall, a large-screen Samsung TV is tuned to CNN. “The road to success in journalism,” Colonel Blethen famously observed, “is to raise hell and sell newspapers.” He did a lot of both. In Skid Road, by consensus the best book ever written about squirrely old Seattle, Murray Morgan wrote: Old newspapermen say that after a tele- phone conversation in which Blethen learned of a successful maneuver on the part of his greatest rival [the Seattle Post-Intelligencer], he ripped the phone from the wall and hurled it toward the P-I building, half a mile away. He had a remark- able memory and a considerable talent for invec- tive. He concealed an almost unlimited vulgarity behind a façade of formal education. He loved children and soldiers and animals; he sometimes wept when he watched the flag being lowered; he never seemed to doubt that he was a hundred percent right. The Times became Seattle’s leading newspaper with the best presses, biggest newsroom and virtuoso bombast. On election eve 1928 its front page declared: TIMES SIGNALS TO FLASH ELECTION NEWS. “In streaming rockets, cutting an arc across the night sky; in brilliant flares illuminating the downtown section; in the echoing sound of a siren borne to the furthermost corners of the city; on a huge map and two ste- reopticon screens in front of the Times Building and in extra editions of this newspaper and radio reports, the answer to the question, ‘How is the election going?’ will be given tomorrow evening.” Thousands of Seattleites learned Herbert Hoover was their new president when they heard two long siren blasts A Complicated Legacy 3 Times Publisher Frank Blethen with the newsboy statue in the background. Seattle Times photo and saw Elliott Bay ashimmer from red flares and rockets. Marvel at what your iPhone can do now. One of the often-quoted artifacts from the early history of The Times is a birthday telegram from the colonel to his son Clarance in 1913: “Congratulations on your part in the upbuild- ing of this great newspaper. Hope you echo my desire that one hundred years hence The Times may be a more powerful newspaper than today and be published among five million people, and in control of your great-grandsons.” At this writing 101 years hence, The Times is more, or less, powerful; it all depends on your point of view. It is pub- lished among 3.5 million people and in control of the colonel’s great-grandson, Francis Alden Blethen Jr. You can call him “Frank,” which certainly fits. Once described as “the last of the buckaroo publishers,” Frank Blethen has raised a lot of hell of his own during his three decades as publisher. During a costly 49-day strike in 2000, he fired off an F-bomb email to a per- ceived traitor, cc’ing every publisher in the state. Somewhere the colonel was smiling. When the chairman of Nordstrom, the paper’s second-largest advertiser, demanded that The Times stop reporting on the retailer’s purported unfair labor practices, Blethen backed his newsroom. When Boeing pres- 4 Pressing On: Two Family-Owned Newspapers in the 21st Century sured The Times to yank the reporter probing safety problems with its 737, Blethen urged his editors to expedite the story. The exposé led to emergency alterations on 3,000 jetliners, and won the Pulitzer Prize. Nominating Blethen for a national award in 2011, Executive Editor David Boardman described his boss as “a brave, idealistic, outspoken, iconoclastic man who loves journalists and journalism.” Offered $750 million in 2000 for his family’s control- ling interest in The Seattle Times Company, Blethen walked away. “It’s a legacy,” he says. “Our core value is to remain family-owned, private and independent.” Critics, and there are many, say Blethen has jeopardized the legacy by being petu- lant and impetuous—“congenitally incapable of suppressing what he really thinks.” He’s a “legend in his own mind,” wrote Knute Berger, a widely read columnist and Seattle historian. Blethen says he enjoys reading what people say about him— adding with a puckish smile, “for the most part.” By accounts that qualify as objective, The Seattle Times, survives as one of the best newspapers in America. Yet its owners are so steeped in a hundred years of controversy that discerning the “TRUTH!” about their stewardship is tricky. Most people, however, just want the news. When the Seattle Seahawks won the 2014 Super Bowl, 16 Times writers and pho- tographers were there. Then, six weeks later as tragedy followed triumph, the newspaper mobilized all its resources to cover the deadliest landslide in U.S. history. The 43 people entombed under mounds of muck in Snohomish County north of Seattle were more than just names. They became your neighbors. The Times comforted the afflicted while exploring what caused the catastrophe. Cutting-edge technology and classic legwork pro- duced a cautionary tale that may save more lives.
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