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InternationalConference INFORMATIONAND COMMUNICATION TECHNOLOGIESIN BUSINESSANDEDUCATION Conferenceproceedings 1 2 INFORMATION AND COMMUNICATION TECHNOLOGIES IN BUSINESS AND EDUCATION Proceedings of the International Conference dedicated to the 50th anniversary of the Department of Informatics 2019 University publishinghouse “Scienceand economics” UniversityofEconomics – Varna 3 This work is subject to copyright.All rights are reserved,whether the whole or part of the material is concerned,specifically the rights of translation, reprinting, re-use of illustrations, recitation, broadcasting, reproduction on microfilms or in any other way, and storage in data banks.Permission for use must always be obtained from University pub- lishing house “Science and economics”. Please contact izdatel@ue- varna.bg Published reports have not been edited or adjusted.The authors are solely responsible for the content, originality and errors of their own fault. WiththesupportofADASTRA,411 MarketingBusinessServices. © University publishinghouse “Scienceand economics”, UniversityofEconomics – Varna ,2019 . ISBN 978-954-21-1004-0 4 PROGRAMMECOMMITTEE Abdel-Badeeh M.Salem,Egypt AijazA.Shaikh,Finland AleksandarDimov,Bulgaria AlexanderFeldman,USA AlexanderSergeev,Russia Antoanela Naaji,Romania AvramEskenazi,Bulgaria DariuszMrozek,Poland DimitrinaPolimirova,Bulgaria DmitriyBerg,Russia Elena Nechita,Romania EmilDenchev,Bulgaria GeorgiDimitrov,Bulgaria IvanPopchev,Bulgaria JeanneSchreurs,Belgium Julian Vasilev,Bulgaria KameliyaStefanova,Bulgaria KrasimirShishmanov,Bulgaria MaciejCzaplewski,Poland MaciejPondel,Poland MaksimMedvedev,Russia MariaHristova,Bulgaria MarianCristescu,Romania Marina Medvedeva,Russia Michael Voskoglou,Greece NadezhdaFilipova,Bulgaria Nikola Nikolov,Ireland NivAhituv,Israel PavelPetrov,Bulgaria RamiMalkawi,Jordan SaraPaiva,Portugal SilviaParusheva,Bulgaria SnezhanaSulova,Bulgaria TodorkaAtanasova,Bulgaria 5 Valentin Kisimov,Bulgaria Valery Trofimov,Russia VeselinPopov,Bulgaria Violeta Kraeva,Bulgaria VladimirSulov,Bulgaria VladimirZanev,USA ZdzislawPolkowski,Poland ORGANIZING COMMITTEE Chairman: Prof.Vladimir Sulov,PhD Members: Prof.AvramEskenazi,PhD Prof.Julian Vasilev,PhD Assoc.Prof.TodorkaAtanasova,PhD Assoc.Prof.SilviaParusheva,PhD Assoc.Prof.SnezhanaSulova,PhD Assoc.Prof.PavelPetrov,PhD Secretary: Tijen Talib 6 FOREWORD These proceedings contain the papers of the International Confer- ence “Information and Communication Technologies in Business and Education” which took place at the University of Economics – Varna, Bulgaria,18October 2019. The international scientific conference is dedicated to the 50th an- niversary of the Department of Informatics at the University of Eco- nomics – Varna. The conference is also dedicated to the 100th anniver- sary of the University.The included papers describe recent scientific and practical developments in the field of information and communication technologies,information systems,and their applications in business and education. The papers in the Proceedings are peer reviewed and are checked forplagiarism. 7 C O N T E N T S 1. KameliaStefanova,DorinaKabakchieva ChallengesandPerspectives ofDigital Transformation .................................................................13 2. JulianVasilev,MarianCristescu Approaches for informationsharing frommanufacturinglogisticswithdownstream supplychain partners ........................................................................ 24 3. Abdel-BadeehM.Salem ComputationalIntelligence inSmartEducation andLearning ..................................................................................... 30 4. MarianNiedźwiedziński Proposalofthe Multi-aspectAnalysisofICT’s Needs inManagement ................................................................................. 41 5. KrasimirShishmanov Digital Transformation in Bulgaria .................................................. 52 6. Tatyana Makarchuk, ValeryTrofimov, SvetlanaDemchenko Modelingthe lifecycleofe-learningcourse usingMoodleCloudLMS ................................................................ 62 7. VanyaLazarova ExploringthefunctionalityofBulgariaeGovernmentsite .............. 72 8. Veselin Popov, Petya Emilova Bigdataandinformationsecurity .................................................... 83 9. LubenBoyanov Approaches for enhancingdigitalization anddigital transformation insupplychainmanagement .................................... 91 8 10. MonikaTsaneva ChallengesofGDPRcompliance inconsumer financingcompanies .................................................................... 103 11. TodorkaAtanasova Mainfactors influencingdigitization inconstructioncompanies ........................................................... 116 12. Silvia Parusheva Digitalizationanddigitaltransformation inconstruction – benefitsandchallenges .................................... 126 13. SnezhanaSulova The UsageofDataLakefor Business IntelligenceDataAnalysis ........................................................... 135 14. Pavel Petrov Websecuritytechnologies used in banks ofEstonia,LatviaandLithuania .................................................. 145 15. TankaMilkova ABCanalysisof inventoryinMSExcel ...................................... 155 16. IvanKuyumdzhiev, RadkaNacheva ChoosingStorage Devices withConsideration ofBackupandRestorePerformance inMSSQLSERVER ................................................................... 166 17. YankaAleksandrova PredictingStudentsPerformanceinMoodlePlatforms UsingMachineLearningAlgorithms .......................................... 177 18. LatinkaTodoranova, Bonimir Penchev M-learningApplications .............................................................. 188 19. Boris Bankov TheImpactofSocial Mediaon VideoGameCommunities andtheGaming Industry .............................................................. 198 9 20. Velina Koleva, Svetoslav Ivanov Socialmediaandthe recruitmentofIT professionals inBulgarianITcompanies ........................................................... 209 21. DeyanMihaylov ModelingandSimulationofSomeFunctions of TwoIndependentRandomVariables ...................................... 225 22. OumarSy UsingAssociationRulesasSemantics forDomainOntologies ................................................................ 233 23. InaStanoeva Socialmedia possibilities forimproving arts marketing performance ......................................................... 247 24. IskrenTairov, VladislavVasilev Perspectivesonmobiledevicesadoption inhealthcare sector ...................................................................... 257 25. AngelinLalev Deep Neural Networksfor Detection ofCreditCardFraud .................................................................... 263 26. MiglenaStoyanova Prioritiesfor Digital Transformation inPropertyManagement .............................................................. 275 27. MihailRadev Organizational Variantsof ITDepartment attheUniversity ........................................................................... 284 28. MariyaArmyanova IoT problemsanddesign patternswhich areappropriatetosolvethem ....................................................... 291 29. YavorChristov CorporateBigDataandHybridIntegrationPlatforms ................ 306 10 30. Ivan Belev Makingfinancialdatareadable using Inline XBRL .................... 314 31. Ivan Belev eXtensibleBusinessReportingLanguage (XBRL) –a technical overview ................................................... 322 32. AnnaSobczak Entrepreneurship intheeducationofuniversitystudents ............ 331 33. Mihaela Markova E-commerceinthe process ofdigitaltransformation: preparedness,requirementsandtechnological tendencies ........... 343 34. Petya Petrova BasicSoftComputingMethodsInUserProfile Modeling .......... 353 35. PetarDimitrov Methods for storingauthentication data –ahistoricalreview ............................................................. 369 36. Svetoslav Ivanov Developmentstagesofstartingsoftware company, problemsandapproaches forsoftwaredevelopment ................... 382 37. Antonio Hadzhikolev Theroleofthesmart cityconcept inthe processofurban transformation ......................................... 397 38 . OumarSy Ontology-basedmaterializedviewsforreverseengineering: Towarda setof conceptual guidelines ......................................... 410 11 SOCIALMEDIA POSSIBILITIESFORIMPROVING ARTSMARKETINGPERFORMANCE Ina Stanoeva 1 1VarnaUniversityof Management/Schoolof Businessand Marketing, Varna, Bulgaria,[email protected],[email protected] Abstract The aim of this paper is to investigate the social media presence of the per- forming arts institutions and the freelance artists from the sector in Bulgaria. Their presence on Facebook, Instagram, Youtube and Twitter, the state of their websites, the existence of ticket buying systems and usage of chat bots are compared. The methodology used in this article combines secondary research, content analysis and comparative analysis. Some recommendations for manage- rial implication are given at the end of the paper. Keywords: social media, advertisement, performing arts, content analysis, presence. INTRODUCTION More and more the social media are becoming a tool for informing the audience about different events in the past few years. Social media are used broadly by digital marketing experts to inform, advertise and engage audiences. In traditional marketing communications theory exists the concept that they include advertising, PR, direct marketing, promo- tions and personal selling. Social