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Press Kit Belgium: a Historic Bike and Tour Loving Territory

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Press Kit Belgium: a Historic Bike and Tour Loving Territory PRESS KIT BELGIUM: A HISTORIC BIKE AND TOUR LOVING TERRITORY www.brusselsgranddepart.com Belgium and bicycles, bicycles and Belgians: a love affair that has lasted for generations. Facts and figures The 2019 Grand Départ will once more cast the spotlight on Brussels and the nation, its for the 2019 Grand sense of hospitality, its cultural and gastronomic assets, its legends and all its great cyclists who inspire cycling enthusiasts and perpetuate the Départ: legend. – 106 th Tour de France In all, the Grande Boucle has included the – 100th anniversary of the Yellow Jersey, Belgian territory no less than 47 times and has worn 111 times by Eddy Merckx been won 18 times by a Belgian racer. (the record still stands) – 50th anniversary of Eddy Merckx’s first victory – The Tour has passed through Brussels 10 times, with the 11th scheduled for 2019 – The previous Grand Départ in Brussels was in 1958, coinciding with the Exhibition Universelle and the inauguration of the Atomium – The last time the Tour passed through Belgium was in 2017, in Liège and Verviers So it’s only natural to – The last time the Tour passed through nurture a sense of pride Brussels was in 2010 and infinite endearment towards the Tour de France which has so often captured the imagination of bicycle racing enthusiasts! THE CENTENARY OF THE YELLOW JERSEY www.brusselsgranddepart.com On 19 July 1919, during a stage of the 11th Tour de France, the founder and director of since its inception, the Tour that year, Henri Desgrange, created the legendary “Yellow Jersey” to match the 57 Belgian racers colours of the newspaper L’Auto, the Tour’s main sponsor at the time. It soon gained in popularity have worn it, no less among both racers and the public, sparking than 403 times! buzz and becoming a major source of attraction to the race. Ever since, the top-ranking racer has easily been spotted on the Grande Boucle among all the other racers. All those who have had the privilege of wearing it, demonstrate respect and emotion, the sign of unconditional love for this trophy that the all-time cycling champion Eddy Merckx donned 111 times in the course of his career, setting a record that he still holds today. In 2019, the bright yellow jersey will be celebrating its centenary! A legendary fabric from which dreams are woven, be they youngsters, amateurs or racers, an allegory for success... One of the greatest Belgian champions of all time, Eddy Merckx was born in 1945 in the small town Meensel-Kiezegem. THE BIRTHPLACE OF A GREAT CHAMPION www.brusselsgranddepart.com Eddy Merckx topped the Tour de France podium five times, each time deploying considerable flair and garnering respect from the spectators, organisers and other racers. The 34 stages won in the races of the seven times he participated in the Tour speak for themselves. A particularly moving moment was when he won his first Yellow Jersey, in 1969 in Woluwe-Saint-Pierre near the family grocery shop. The 2019 Grand Départ will thus be highly memorable: as well as the centenary of the famous jersey, cycling amateurs and others will also be celebrating the 50th anniversary of Eddy Merckx’s first Grande Boucle victory. Over the course of his career, the “Cannibal” as he was nicknamed imposed his talent on all terrains and in all seasons, in a spirit of honesty and passion, the best of his temperament. THE GRAND DÉPART IS GEARING UP www.brusselsgranddepart.com and several other champions handled deliveries on his having donned the Yellow bike after school for pocket “100 Jersey will be participating in money, building up some several events. muscle in the process. Locals DAYS” nicknamed him “Eddy Tour de > Arrival of the French France”. TO THE delegation at the Gare Exactly 50 years ago in 1969, Eddy Merckx won the Yellow du Midi Jersey for the first time in GRAND Woluwe-Saint-Pierre! “We At 9.17 am, the Thalys have strong historic ties with bringing the French Eddy Merckx!”, commented DÉPART delegation from Amaury Sport Benoît Cerexhe, mayor of Organisation (A.S.O.) and Woluwe-Saint-Pierre. the international press will be To celebrate not only racing arriving at the Brussels-Midi The Square Eddy Merckx but also everyday cycling, railway station. will be fitted out by the town a host of sporting, cultural, Eddy Merckx and Christian council. A reproduction of artistic and educational Prudhomme will be there to the “Tribute to Eddy Merckx” activities and events will be greet them. by Belgian artist Stefaan De organised over the 100-day Croock, will be placed on a run-up to the Grand Départ The kick-off for this festive stele in blue stone. in various parts of Brussels. day will be a photo shoot with various personalities by the “The Cannibal” won 525 Our great capital will be Thalys train wagon decked races, with the corresponding decked out in Tour colours to out in Grand Départ and Tour trophies being concealed celebrate this huge popular de France colours, as great in this work. Cobble stones event! ambassadors of this grand ringing the stele have been event. engraved with the list. A festive weekend > Inauguration of > Other highlights the Square Eddy Merckx D-DAY – 100 ! From 2.00 and 6.00 pm, At 12.30 pm, this special the vintage cars will be convoy featuring vintage cars exhibited on Place des Palais THURSDAY will make its first halt at Place like a Guard of Honour. Then des Bouvreuils, in the Chant at 7.30 pm they will head for 28 MARCH d’Oiseau neighbourhood the central boulevards to give of Woluwe-Saint-Pierre, to a splendid vintage touch to > Commencing be renamed “Square Eddy Place De Brouckère. Merckx”. countdown! At 6.00 pm, two UGC venues This green, peaceful will simultaneously screen an The run-up to 6 July, date of neighbourhood was where avant-première of the film “La the first stage of the Tour de the great cyclist spent his Grand-Messe” directed by France, kicks off on 28 March. childhood, from 1945 to 1973. Valéry Rosier, an amusing, Several symbolic moments Eddy was given his first benevolent documentary on will highlight this important day bike at the age of four and assiduous Grande Boucle to which the general public bought his first racing bike spectators. has been invited to mark the at 11. Jules, his father and start of the countdown. Eddy first fan, ran a grocery shop, Directors : Valéry Rosier Merckx, Christian Prudhomme for which the young Merckx & Méryl Fortunat-Rossi. This moment heralds the True to Tour spirit, both Launch of a start for Place De Brouckère special exhibitions will be as the scene of festivities on admission free. commemorative coin a cycling theme, celebrating sport and sharing with a Opening times to be On the same day, the Belgian concert, events for the young communicated at a later date. Dutch and Royal Mints and young-at-heart, tight-rope will officially launch a new walking, food bikes etc. This Le Tour, L’EXPO Belgian coin worth €2.5, friendly “opening” ceremony specially minted in honour of will be attended by members 28 March to 14 July 2019 the 2019 Grand Départ. It is of local cycling associations, decorated with an athletic- their friends and families. This itinerant exhibition is looking coincard with the Tour updated yearly, retracing the de France official logo. This At 7.15 pm, , a festive history of the third biggest unique coin will be available procession will leave from sporting event worldwide and legal tender in Belgium Grand-Place and head for with short texts, pictures as from 28 March through Place De Brouckère. and emblematic footage, www.herdenkingsmunten.be examining various themes and At 7.30 pm, the “100 days” harnessing interactivity with the run-up to the Tour de France introduction of a touch table. will be officially celebrated with a symbolic moment In French, with translations in attended by Christian Dutch and English. Prudhomme, Eddy Merckx and other great champions in Venue : RWDM stadium Belgian cycling. Emotions are (rue Charles Malis 61, 1080 bound to run high! Molenbeek-Saint-Jean), a stone’s throw from the actual Afterward the Maison du Tour starting point for the first stage will officially be designated of the Tour de France (06.07). as the official Grand Départ information office and the third tourist information office in the Maillot Jaune, L’EXPO city centre. 28 March to 14 July 2019 > Also on 28 March, This year is the Yellow two official exhibitions on Jersey’s centenary! This exhibition pays tribute to the Tour de France will be the 15,059 racers having inaugurated in Brussels participated in the Tour and the 3,228 “Giants”. These modern, interactive exhibitions take visitors on In French, with translations in a ride through the history of Dutch and English. the Grande Boucle, reliving the exploits of our champion Venue : Espace Wallonie Eddy Merckx and admiring (rue du Marché aux Herbes, the many collection items on 25-27, 1000 Brussels). display. www.brusselsgranddepart.com FRIDAY 29 MARCH The party continues FRIDAY 17 MAY on Place De Brouckère the Tour dictation from 12.00 noon to 6.00 pm D-DAY - 50 TO GO 9-12 year-olds in schools in Only 50 days to go before Brussels, the Region and Throughout the weekend, the all the towns that the Tour the first stage of the Grand Tour de France celebrations Départ! will pass through, will take will continue on Place dictation of a press article De Brouckère, the smart excerpt on the theme “The new section of the central The Manneken-Pis Tour in Belgium”.
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