Social Transformations in Contemporary Society 2019
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MYKOLAS ROMERIS UNIVERSITY DOCTORAL CANDIDATES‘ ASSOCIATION Social Transformations in Contemporary Society Proceedings of an International Scientific Conference for Young Researchers 2019 (7) Social Transformations in Contemporary Society, 2019 (7) ISSN 2345-0126 (online) Conference is organized by: Conference partners: Editorial board of the issue: Chairperson: Prof. dr. Agota Giedrė Raišienė, Academic Association of Management and Administration, and Mykolas Romeris University, Lithuania Members: Dr. Michele Albano, CISTER (Research Centre in Real-Time Computing Systems) Research Unit, School of Engineering (ISEP) of the Polytechnic Institute of Porto (IPP), Portugal Assoc. prof. dr. Mantas Bileišis, AVADA, Mykolas Romeris University, Lithuania Prof. dr. Virginijus Bitė, Mykolas Romeris University, Lithuania Prof. dr. Vasco Boatto, University of Padova, Italy Dr. Norbert Bozsik, Károly Róbert College, Hungary Dr. Lynn Clark, The University of Manchester, United Kingdom Prof. dr. Gediminas Černiauskas, Mykolas Romeris University, Lithuania Dr. Miglė Eleonora Černikovaitė, Mykolas Romeris University, Lithuania Prof. dr. Gintaras Černius, Mykolas Romeris University, Lithuania Dr. Daiva Daukantaite, Lund University, Sweden Assoc. prof. dr. Aistė Dromantaitė, AVADA, Mykolas Romeris University, Lithuania Assoc. prof. dr. Teresa Fayos, University of Valencia, Spain Prof. dr. Antonio Fici, University of Molise, Italy Assoc. prof. dr. Stanislav Filip, School of Economics and Management in Public Administration, Slovakia Assist. prof. dr. Diego Foti, University of Messina, Italy Dr. Marc Oliva i Franganillo, University of Barcelona, Spain Prof. dr. Ineta Geipele, Riga Technical University, Latvia Assist. prof. dr. Patrizia Ghisellini, University of Bologna, Italy 2 Social Transformations in Contemporary Society, 2019 (7) ISSN 2345-0126 (online) Dr. Amar Hussain, Prosecution Department Government of Sindh, Pakistan Prof. dr. Sohail Inayatullah, Tamkang University, Taiwan; University of the Sunshine Coast, Australia Prof. hab. dr. Robertas Jucevičius, Kaunas University of Technology, Lithuania Dr. Ilona Kajokienė, Žemyna clinic, Mykolas Romeris Univeristy, Lithuania Dr. Marius Laurinaitis, Mykolas Romeris Univeristy, Lithuania Prof. dr. Alfonsas Laurinavičius, Mykolas Romeris University, Lithuania Prof. dr. Ilídio Tomás Lopes, University of Lisbon, Portugal Prof. dr. Ingrida Mačernytė Panomariovienė, Mykolas Romeris University, Lithuania Prof. dr. Mel Marquis, European University Institute, Italy; Central University of Finance and Economics, China Dr. Frėdėric Marty, Research group on law, economics, and management, University of Nice Sophia Antipolis, France Assoc. prof. dr. Teri McCarthy, Lithuanian University of Educational Sciences, Lithuania Prof. dr. Odeta Merfeldaitė, Mykolas Romeris University, Lithuania Prof. dr. Jacqueline Nolan-Haley, Fordham University, United States of America Dr. Natalija Norvilė, Mykolas Romeris University, Lithuania Dr. Jaromír Novák, University of Economics in Bratislava, Slovakia Dr. Avelino Oliveira, Centre for Public Administration & Public Policies, Portugal Assoc. prof. dr. Bulent Ozel, Istanbul Bilgi University, Turkey Dr. Irene Pellizzone, University of Milan, Italy Assoc. prof. dr. Paulo Alexandre da Silva Pereira, Mykolas Romeris University, Lithuania Assoc. prof. dr. Cristian Pettinari, University of Milan, Italy Dr. Andrius Puksas, Mykolas Romeris University, Institute of Lithuanian Scientific Society, Lithuania Assoc. prof. dr. Rizal Rahman, National University of Malaysia, Malaysia Prof. dr. Albert Sanchez-Graells, University of Bristol Law School, United Kingdom Prof. dr. Hannu Schadewitz, Turku School of Ecoomics, University of Turku, Finland Prof. dr. Aelita Skaržauskienė, Mykolas Romeris University, Lithuania Dr. Katarina Stachova, School of Economics and Management in Public Administration, Slovakia Dr. Silvia Svecova, School of Economics and Management in Public Administration, Slovakia Dr. Rūta Tamošiūnaitė, Academic Association of Management and Administration, and Mykolas Romeris University, Lithuania Assoc. prof. dr. Agnė Tvaronavičienė, Mykolas Romeris University, Lithuania Assoc. prof. dr. Aurelija Ulbinaitė, Vilnius University, Lithuania Assoc. prof. dr. Akin Savas Yildirim, Istanbul Bilgi University, Turkey Assist. prof. dr. Carsten Weerth, Main Customs Office Bremen and FOM University of Applied Sciences for Management and Economics, Germany Dr. Andrew Wells-Dang, Oxfam in Vietnam, Vietnam Organizational Committee of an International Scientific Conference for Young Researchers ‘‘Social Transformations in Contemporary Society 2019’ Chairperson – Dalia Karlaitė, Mykolas Romeris University, Lithuania Co-Chair – Mykolas Simas Poškus, Mykolas Romeris University, Lithuania Members: Inga Bertašienė, Mykolas Romeris University, Lithuania Svajūnė Ungurytė-Ragauskienė, Mykolas Romeris University, Lithuania Audronė Urmanavičienė, Mykolas Romeris University, Lithuania 3 Social Transformations in Contemporary Society, 2019 (7) ISSN 2345-0126 (online) Table of Content MASS PERSONALIZATION VS. MASS CUSTOMIZATION: FINDING VARIANCE IN SEMANTICAL MEANING AND PRACTICAL IMPLEMENTATION BETWEEN SECTORS ............................................................. 6 PRINCIPAL - AGENT AGREEMENT AND UNEMPLOYED THIRD COUNTRY NATIONALS: THE ROLE OF PUBLIC AND PRIVATE EMPLOYMENT SERVICE AGENCIES IN COUNTRACTING-OUT EMPLOYMENT CASE MANAGEMENT TO ENABLE YOUNG THIRD COUNTRY IMMIGRANTS EMPLOYMENT-RELATED TRANSITION FROM WELFARE TO WORK IN CZECH REPUBLIC ........................................................ 16 "DIFFERENT SPEED" OR UNIFIED EU? ANSWER FROM THE POINT OF VIEW OF INSTITUTIONALISM THEORY .............................................................. 26 SOCIAL TRANSFORMATION OF PAKISTAN UNDER KASHMIR DISPUTE .... 36 CULTURE, ADVERTISING AND THE PLAY WITH ‘RELIGION’ ......................... 46 VIDEO SURVEILLANCE AND THE GDPR ............................................................ 55 THE SIGNIFICANT ROLE OF LEGAL REGULATIONS AND STANDARDISATION IN THE DEVELOPMENT OF TELEMEDICINE IN THE EU ............................................................................................................................... 66 EVALUATION OF CYBER INSURANCE AS A RISK MANAGEMENT TOOL PROVIDING CYBER-SECURITY ............................................................................. 84 CROSSING METACOGNITIVE AWARENESS IN UNIVERSITY STUDIES: AN EMPHASIS ON BELIEFS ................................................................................... 94 CHINA'S ONE BELT ONE ROAD INITIATIVE AND THE EU’S FDI SCREENING REGIME: SCOPE, EU’S ATTITUDE AND IMPACT...................... 105 CIRCULAR ECONOMY – ONE OF THE MOST IMPORTANT CHALLENGES FOR THE EUROPEAN UNION .............................................................................. 118 THE LEGAL RESPONSIBILITY FOR THE VIOLATION OF E-WASTE MANAGEMENT IN CONTEMPORARY SOCIETY ............................................... 131 4 Social Transformations in Contemporary Society, 2019 (7) ISSN 2345-0126 (online) SOCIAL RESILIENCE ASSESSMENT FRAMEWORK IN THE CONTEXT OF ORGANIZATIONS OPERATING IN RURAL AREAS: CONCEPTUAL REVIEW142 JURISDICTION IN THE SUCCESSION MATTERS UNDER THE REGULATION (EU) NO 650/2012 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL OF 4 JULY 2012 IN THE FACE OF POLISH INTERNATIONAL CIVIL PROCEDURE ............................................................... 150 NATIONALISM IN THE CONTEXT OF POLITICS OF CHANGE IN SPAIN .... 162 DAMAGE CLAIMS FOR IMPROPER PRISON CONDITIONS: THE JURISPRUDENCE OF THE SUPREME ADMINISTRATIVE COURT OF LITHUANIA FROM THE PERSPECTIVE OF THE CONVENTION FOR THE PROTECTION OF HUMAN RIGHTS AND FUNDAMENTAL FREEDOMS....... 171 5 Social Transformations in Contemporary Society, 2019 (7) ISSN 2345-0126 (online) MASS PERSONALIZATION VS. MASS CUSTOMIZATION: FINDING VARIANCE IN SEMANTICAL MEANING AND PRACTICAL IMPLEMENTATION BETWEEN SECTORS Gedas Baranauskas Mykolas Romeris University, Lithuania [email protected] Abstract During last 3 decades, Mass Personalization and Mass Customization as research domains have been advancedly overlooked and currently are overcoming theoretical boundaries. Ongoing digital transformation, rapidly increasing orientation to customer centric approach, demand-driven supply and value creation via online environment, platforms or tools undoubtedly influence content and development of these two paradigms too (Rungtusanatham and Salvador, 2008; Gandhi et al., 2013; Hu, 2013; KMPG, 2016; Tiihonen and Felfernig, 2017). On the other hand, a number of academic research as well as organization practices still show variances in the semantical meaning of those mentioned concepts, implementation logic and limited interaction with digitalization and value co- creation. Therefore, the research type of scoping review is based on literature analysis. It is followed throughout this article for a quality evaluation of a current standpoint and practical tendencies in the field of understanding Mass Personalization and Mass Customization, as well as defining possibilities in adapting approaches of value co-creation and technology-based attitude. Purpose – article aims to conceptualize an existing semantical gap between concepts of Mass Personalization and Mass Customization by analyzing recent scientific literature and trends in their practical implementation. Design / methodology / approach – in this research the author followed a mixed type of quantitative and qualitative methodologies. The first