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Tutti Pazzi Per Montenapo La Fducia Dei Retailer Del Lusso E Del Fast Fashion Nei Confronti Della Città È Tornata a Livelli Elevati

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Tutti Pazzi Per Montenapo La Fducia Dei Retailer Del Lusso E Del Fast Fashion Nei Confronti Della Città È Tornata a Livelli Elevati 14 SUPPLEMENTO AL N° 21 DI FASHION - IL MAGAZINE DI NEWS, BUSINESS E TREND DEL 19.09.2014 Quadrilatero Via Montenapoleone (nella foto) è la location più ricercata dai brand del lusso in tutta Italia Montenapoleone (in the photo) is the most CORNELIANI sought-after location by VIA MONTENAPOLEONE 26 luxury brands in Italy Galleria Vittorio Emanuele Versace apre nel “salotto bene” di Milano Hot nonostante la bocciatura del Tar Versace opens in Milan’s “fashion district” despite the negative ruling of the Tar spots (Regional Administrative Court) Porta Nuova Corso Vittorio Emanuele Potrebbe diventare un nuovo Nella strada più amata dalle grandi polo del fashion (nella foto la catene afftti tra i 4 e i 5mila euro l’anno “promenade”, via Vincenzo Capelli) New On this street, the most appreciated by It could well become a new SAINT LAURENT CASA LOEWE the big chains, commercial rents range fashion centre (in the photo the VIA SANT’ANDREA ANGOLO VIA SPIGA VIA MONTENAPOLEONE 21 shops between 4,000 and 5,000 euro for sqm “promenade”, via Vincenzo Capelli) Tutti pazzi per Montenapo La fducia dei retailer del lusso e del fast fashion nei confronti della città è tornata a livelli elevati. In Montenapo la domanda supera l’offerta. E nel Quadrilatero i prezzi degli afftti sono sostenuti. HERNO A Porta Nuova aprono negozi: sarà un nuovo polo del fashion? Le opinioni di alcuni immobiliaristi. VIA SANT’ANDREA 12 di/by Elisabetta Campana 51 metri di lunghezza, equivalenti a 585 passi di donna e 180 All mad about Montenapo 4vetrine: via Montenapoleone continua a essere la strada più The confdence of luxury and fast-fashion retailers with respect to richiesta e la più cara, non solo di Milano, ma d’Italia (ed è di pro- the city has considerably gained in strength. In Montenapo, demand prietà per circa il 60% della Fondazione Invernizzi). «Anche in is higher than supply. And in the Quadrilatero shopping district rents questo periodo la domanda supera l’offerta e, se si libera un bel are high. Shops are opening in Porta Nuova: will it be a new fashion negozio, i brand sono disposti a pagare bene per affittarlo» spiega district? We discussed this with some of real-estate agents. SEVENTY Antonella Mastrototaro che, alla guida di 18 Montenapoleone, VIA MANZONI 46 ha fatto la storia del retail nel Quadrilatero, il luxury shopping cen- 51 meters in length, equivalent to 585 steps and 180 store windows: via ter a cielo aperto più famoso del mondo. L’altra strada più getto- 4Montenapoleone continues to most in demand and the most expensive, nata è via Sant’Andrea, dove ha appena aperto, all’angolo con via street not only in Milan, but in the whole of Italy (and about 60% of it Spiga, il flagship Saint Laurent. Segue come importanza via Spiga: belongs to the Invernizzi Foundation). «Even in this period, demand is Price watch la parte più cambia va da corso Venezia all’altezza del numero 30. greater than supply, and if a nice store comes free, the brands are prepared LE LOCATION AL TOP IN CITTÀ Via Gesù sta diventando la Savile Row italiana: qui è atteso per il to pay good money to rent it» explains Antonella Mastrototaro who, La strada più costosa di Milano e di debutto di Caruso. «Via Manzoni è una strada che sta dando più as manager of 18 Montenapoleone, has made the history of the Quad- tutta Italia resta via Montenapoleone, soddisfazioni di quanto si possa credere - precisa Mastrototaro -. Si rilatero, the world’s most famous luxury open-air shopping center. The con afftti in crescita: secondo quanto sta cercando di ‘vivacizzare’ anche la parte verso il Teatro La Scala». other street in big demand is via Sant’Andrea, where, on the corner with risulta a Fashion, ci si aggira sugli L’interesse per Milano va oltre il Quadrilatero della moda. «Non so via Spiga, the Saint Laurent flagship store has just opened. The next most 8mila euro al metro quadro all’anno, se è un fenomeno legato all’Expo - commenta Thomas Casolo, important street is via Spiga: the most sought after part stretches from con punte di 10mila euro. Qui le partner e responsabile retail in town di Cushman&Wakefield in corso Venezia to number 30. Via Gesù is becoming an Italian Savile Row: buonuscite vanno dagli 8 ai 10 milioni Italia -. Sta di fatto che la fiducia dei retailer nei confronti della here, the debut of Caruso is expected. «Via Manzoni is a street that is prov- di euro. Seguono via Sant’Andrea città è tornata ad alti livelli e i valori degli affitti si mantengono ing more satisfactory than you might think - says Mastrototaro -. Attempts con 5mila euro al metro quadro elevati». Per le insegne del fast fashion può accadere che manchino are also being made to “liven up” the part near the La Scala Theater». Inter- all’anno (buonuscite di 4-5 milioni le location giuste, soprattutto di grandi dimensioni. «Uniqlo, per est in Milan goes beyond the fashion Quadrilatero. «I don’t know whether di euro) e via Spiga, 4mila euro. esempio, guarda Milano già da un po’, ma non trova spazi ade- it has anything to do with the Expo - remarks Thomas Casolo, partner Via Gesù, via Santo Spirito e via guati di mille-duemila metri quadri - spiega Rodolfo Rustioni, and in-town retail manager of Cushman&Wakefield in Italy -. The fact Borgospesso hanno locazioni tra i patron di Rustioni & Partners -. E se li trova, magari non chiude is that the confidence of retailers in the city has strengthened again and 1.500 e i 2.500 euro. Corso Vittorio il deal perché vorrebbe pagare meno del prezzo richiesto». Tra le rents remain high». Very often, the right locations, especially large prem- Emanuele è l’arteria commerciale più vie commerciali, in pole position si conferma corso Vittorio Ema- ises, are lacking fast-fashion names. «Uniqlo, for example, has had its eye cara della città, con 4-5mila euro al nuele, dominato dalle insegne del colosso Inditex, Zara in primis on Milan for some time, but cannot find adequate thousand-two thousand metro quadro all’anno, mentre in via e da quelle di H&M. Restano arterie strategicamente importanti square-meter premises - explains Rodolfo Rustioni, the boss of Rustioni Torino e in via Dante si va dai 1.500 via Torino (meglio il lato a sinistra partendo dal centro), dove è & Partners -. And if it does find them, it doesn’t close the deal, because it ai 2mila euro e in corso Buenos appena sbarcato Nike e corso Buenos Aires. E sta crescendo la wants to pay less than the requested price». Among the shopping streets, in Aires dai 1.800 ai 2.500 euro. Se si zona di Porta Nuova, che ha il suo fulcro in piazza Gae Aulenti (qui pole position is corso Vittorio Emanuele, dominated, first and foremost, by vuole affttare un negozio in piazza debutta il nuovo Replay vicino a Nike, Sephora, Colmar e Muji) the signs of retail giant, Inditex, as Zara, and those of H&M. Strategically Gae Aulenti si spendono circa mille e nella vicina “fashion promenade” (dove ci sono Costume Natio- important streets remain via Torino (better the left side starting from the euro al metro quadro all’anno. nal, Les Hommes e Louboutin). Anche se per poter parlare di un center), where Nike has just opened, and corso Buenos Aires. And growing vero polo della moda, bisognerà aspettare che l’intero progetto di in appeal is the Porta Nuova area, centered on piazza Gae Aulenti (here THE BEST LOCATIONS IN TOWN restyling dell’area sia completato. n the new Replay has made its debut close to Nike, Sephora, Colmar and The most expensive street in Milan, Muji) and the nearby “fashion promenade” (where Costume National, Les and in Italy as a whole, is still via Hommes and Louboutin are located). To be able to speak of a real fashion Montenapoleone, with rents that district, we shall have to wait until the entire area restyling project of the continue to rise: according to Fashion, area has been completed. n these renge currently around 8 thousand euro a square meter/year, with peaks of 10 thousand euro. Here, buyouts go from 8 to 10 million Openings in the city: who and where euro. Next comes via Sant’Andrea with 5 thousand euro a square meter/ apertura clou di questa fashion week è il fagship Saint Laurent, in via OPENING IN THE CITY: WHO AND WHERE year (buyouts of 4-5 million euro) and L’Sant’Andrea angolo via Spiga: una delle location al top del Quadrilatero (ex he big opening of this fashion week is Saint Laurent’s fagship store in via Sant’Andrea, via Spiga at 4 thousand euro. The Hermès). In via Montenapoleone, le maggiori novità riguardano la parte verso T corner of via Spiga: one of the best locations in the Quadrilatero (former Hermès). In via rents in Via Gesù, via Santo Spirito via Manzoni: Corneliani e Pinko si sono ingranditi, spartendosi il negozio Montenapoleone, the biggest changes concern the part towards via Manzoni: Corneliani and and via Borgospesso are at around Geox. Di fronte resta libero l’ex Loro Piana di 1.500 metri quadri: il più grande Pinko have enlarged and share the Geox store. Still vacant on the opposite side of the road is 1,500 to 2,500 euro. Corso Vittorio store attualmente disponibile nella strada. In arrivo sempre in Montenapo Malo, the former Loro Piana store -1,500 square meters: the largest premises currently available Emanuele is the city’s most expensive che ha preso gli spazi di Drumohr (ora in via Manzoni, al posto di Barbara in the street.
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