Milan Week Experience

5-DAY INTENSIVE COURSE

KEY INFO Location Language English Duration 5 days (38 hours) Class size 12 max Accommodation Available upon request Course Registration deadline 30 days before start of course Certificate of attendance Awarded by AdL upon course completion EXPERIENCE 5-DAY INTENSIVE COURSE

An inspiring and dynamic 5-day intensive course entirely focused on Milan Fashion Week.

Accademia del Lusso gives you the opportunity to fully live Milan Fashion Week, one of the most important events within the fashion industry. Ideal for all those who are pas- sionate about Made in and Fashion Weeks, this stim- ulating five-day course will take you on a journey to explore the most important aspects of the industry and give you an exclusive insight into what’s behind the scenes of its biggest event, the Milan Fashion Week. Taught by established fashion professionals, the course combines lectures with visits to key fashion locations in Milan and en- try to selected Milan Fashion Week events.

COURSE CONTENTS Please note: Due to the nature of the fashion week, event attendance and the course programme may be subject to change.

Lecture topics Italian fashion design An introductory overview of Made in Italy and the Luxury System and an analysis of their essential features. Discussion of case studies. Next fashion designers Discussion and analysis of the most important up-and-com- ing fashion designers that are currently having a profound impact on the fashion industry. Italian fashion textiles and materials A study of the different and most important Italian textile districts and an analysis a the main features of fabrics. Italian trend forecasting An analysis of the main fashion trends and the logic behind their creation. A study of the professionals involved in trend MILAN FASHION WEEK EXPERIENCE 5-DAY INTENSIVE COURSE forecasting and how new visions are developed; the main bureaux de style; the proper use of trend books; and an ex- amination of the distribution system (fairs, offices etc.). Collection planning A study of how a men’s or women’s collection is designed and processed. An analysis and simulation of the steps to create a fashion collection and successful proposal. An over- view of the entire creative process, including: the creation of a moodboard, general colour-card and colours for each group of materials; the choice of fabrics, yarns, prints and treatments; and the research of details and decorations. (NB. simulation will be carried out using downloaded images; no sketches or drawing skills are required.)

Visits - Il : Milan’s luxury fashion district and the flagship stores of renowned luxury Italian and in- ternational brands, as well as multi-brand stores. - Corso Como: A tour of the Corso Como, including: the con- cept store 10 Corso Como, the innovative Piazza Gae Aulen- ti, and Milan’s impressive skyline. - Book Village - Fashion Bookstore: Containing a vast array of trend books, magazines, and other important fashion publications.

Events - Fashion Hub Market by Camera Nazionale della Moda Italiana: Milan Fashion Week event presenting the collec- tions of emerging brands, by the National Chamber for Italian Fashion. - “Vogue Talents & Who is on Next?” Exhibition by Vogue Italia and Altaroma for emerging designers, part of the Mi- lan Fashion Week calendar. - PLUS entry to other Milan Fashion Week events and fashion shows! (based on availability) ed. 03/2020

Milan Fashion Week Experience

5-DAY INTENSIVE COURSE

FOR MORE INFORMATION GO TO WWW.ACCADEMIADELLUSSO.COM/EN and fill out the online form with your details