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Jio & OHD Insights OHD Insights ONEHOUSEDESIGNS

Introduction

Jio Platforms Ltd is India’s largest telecom player with a rapidly- growing user base of 400 million users. It is also a market leader in the Indian 5G space and has partnered up with to launch affordable 5G phones in the Indian market.

The internet access of Indians got a major boost back in September 2016, when Jio was first launched.

How did it enter the market? During the first year of its launch, data and calls were provided for free.

At the end of the free period, This led to competing the company introduced low- telecom providers adjusting cost, versatile tariff plans, their plans based on Jio’s drastically undercutting other tariff plans, leading to a plans by telecom providers. wider array of options for This process helped in the customers to choose garnering other customers from and thus increasing while satisfactorily maintaining the total number of Indian their existing customer base. Internet Users. OHD Insights ONEHOUSEDESIGNS

Rise of Internet Users in India

T-Series vs PewDiePie

T-Series, an Indian music record label and film production company is the most subscribed channel on YouTube. The ease of accessibility, affordable costs and no cost of installation by Jio has led to rapid growth in the number of internet users in India.

PewDiePie is one of the most popular YouTube personalities in the world with over 100 million subscribers.

T-Series has gained over 50 million subscribers since Jio’s inception, and ultimately surpassed PewDiePiew’s channel in 2018. OHD Insights ONEHOUSEDESIGNS

JioMart

JPL's grocery venture JioMart The app, which was released on the has crossed a whopping 50 Play Store on July 16, 2020, and hit lakh-download mark on the over 10 lakh downloads within around Google Play Store in around six five days, is witnessing 7-8 lakh weeks after launch. downloads per week on an average.

JioMart is slated to venture into several categories including electronics, fashion, and pharmaceuticals; it recently acquired e-pharmacy startup Netmeds, which in July crossed the 4-lakh daily-order mark. OHD Insights ONEHOUSEDESIGNS

Competition

JioMart primarily competes with Chinese e-commerce company Alibaba-backed BigBasket and Japanese startup backer SoftBank-funded Grofers.

WeChat WeChat is a platform for shopping, ordering groceries, booking travel, dry-cleaning, reserving a table at a preferred restaurant and sending money among other services.

Facebook's Friend Request

Globally Facebook and Whatsapp have 2.45 and 2 billion users respectively with India being the largest market for both, each with 260 and 400 million users.

Facebook’s partnership with Jio strategically positions them to do in India what WeChat did in China by becoming a one-stop-shop for everything both partner companies have to offer. OHD Insights ONEHOUSEDESIGNS

JioMart's Core Strategy Aimed at changing a decades-old neighbourhood ecosystem in India, Jio now is offering the Kirana owner multiple attractive offers and benefits.

Solicit middle-class families via its perception 01 of unbundling, and thereby shifting purchasing nature.

As per the strategy, it will maintain to expand 02 its network in tier II and III cities across the nation.

Encourage less but more rapid purchases 03 along with enticing discounts and coupons, also keeping items worth unharmed.

Reliance Jio is also attempting to promote its 04 exclusive trademark brands like Good Life through compelling discounts.

Onboarding several individual labels such as 05 Best Farms, Masti Oye, Kaffe, Enzo, etc, while stockpiling products from local distributors and markets. OHD Insights ONEHOUSEDESIGNS

India is predominantly a cash economy. The retail sector is largely unorganised and traditionally skewed in favour of offline sales though online sales have increased in recent years.

What could digital retail look like in years to come?

If Facebook and Reliance Jio are successful in enabling trade and business through WhatsApp, then the collaboration is not restricted to benefit the kiranas and small retail stores but could change the way the entire B2C (business to consumer) industry operates, With a slated $20 billion including making payments investment in , platforms easier and safer. Amazon and RIL are looking to join hands rather than have a JioMart will have to allay the face-off; Amazon would get a concerns of thousands of strong on- the-ground presence general-trade distributors and through Reliance Retail's offline not excessively encroach upon stores as well as JioMart's Kirana their livelihoods. partners while ’s ambitions to create an e- JioMart and its competitors are commerce giant would get likely to capture 3%-5% of the further credence. grocery market in a few years. That, in itself, will be a massive After KKR announced a INR 5,500 disruptor in Indian retail. ($754 million) crore investment in Reliance Retail, Amazon must Despite digitisation push, expedite matters quickly. This cashless transactions remain could make RIL’s retail and minuscule. But the current e-commerce arms - Reliance outbreak might change that. The Retail and JioMart - the two social distancing norms will lead largest in the country to a noticeable shift towards e- commerce, with customers preferring the safety of homes over going to shops.