Broadcast:, BUSI NESSWEEKLY of TELEVISION and RADIO

34TH YEAR MAY 10, 1965 50 CENTS 114

THEBroadcast:, BUSI NESSWEEKLY OF TELEVISION AND RADIO

Fast spot TV selling pace puts good minutes at premium. p27 CBS -TV affiliates plan action on color, program rules. p62 Schroeder calls for revamping the NAB hierarchy. p43 Early Bird off to flying start; shows its versatility. p68

COMPLETE INDEX PAGE 7

bothering Mr. Wilson? Turn the page and see!) Howdid "Dennis the Menace" rate on the CBS -TV network? W OW National Nielsen Averages "Dennis The Menace" vs. Competition Oct. Apr. 1959 1960 A.A. Ratings Share CBS Dennis The Menace 26 40% ABC Maverick 27 41 NBC Riverboat /Overland Trail 15 24 Oct. Apr. 1960 1961 CBS Dennis The Menace 26 42% ABC Maverick 20 32 NBC Shirley Temple 13 22 Oct. Apr. 1961 1962 CBS Dennis The Menace 24 39% ABC Follow The Sun 16 25 NBC Walt Disney's Wonderful World Of Color 22 35 Oct. Apr. 1962 1963 CBS Dennis The Menace 20 34% ABC The Jetsons 15 24 NBC Walt Disney's Wonderful World Of Color 22 35

Who was the "Dennis the Menace" audience? Eitrybod,, From 1959 to 1963 -on the network -in prime time on Sunday nights - Dennis was seen by 25 million viewers a week ...56% Adults...36% Children ,..8% Teenagers

`What other television series offers this extra promotional boost? Non The "Dennis the Menace" comic strip now appears in 650 leading news - papers across the nation with a total circulation of 53,000,000 with an estimated 130,000,000 readers! 17,000,000 "Dennis the Menace" comic books and paperbacks were sold last year!

Whenis the best time to schedule "Dennis the Menace " ?Anytí m Its track record on the network proved it to be a top attraction during prime time. It's perfect for late afternoon or early evening to lure the kids after school! It's a natural for daily stripping during the morning or afternoon when housewives are the major TV audience - they are among Dennis' most loyal fans!

Wh yhave 8 out of 11 top TV markets already licensed "Dennis "? ...because they know it will deliver big audiences ...top sponsors.

Already licensed to CBS O & O's: WCBS -TV New York, WBBM -TV Chicago, KMOX -TV, St. Louis, WCAU -TV Philadelphia; Metromedia Stations: KTTV Los Angeles, WTTG Washington, D. C.; RKO- General Stations: CKLW -TV Detroit -Windsor, WNAC -TV Boston.

Dennis anyone? Call, write, wire now! Screen teems Ratings and Audience Composition estimates are based on National Nielsen and ARB reports and are subject to qualification which will be supplied on request. oh yes... "Dennis the Menace" is back! After 4 fabulous years among the top 2 network programs.. , the 146 hi l ariou half -hours of this all - family series are now available for local telecasting! 711731.51141...

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4 BROADCASTING, May 10, 1965 Harris' TV policy CLOSED CIRCUIT House Commerce Committee Chair- man Oren Harris (D -Ark.) this week reports. He plans to confer with serv- mittee, has introduced on CATV reg- will disclose his project for formula- ices individually on audit findings later ulation (BROADCASTING, May 3). CBS tion of national television policy under this month, then come up with recom- intends to prosecute its suit to estab- congressional guidance and with aid mendations for or against accredita- lish its copyrights on programs and of advisory group representing every tion in each case. It'll then be up to still thinks that is best way to handle branch of television. Plan will be un- council's board to act on his recom- CATV problem. Mr. Salant said. folded in forthright speech tomorrow mendations, possibly in June. Fifth NBC and ABC have not yet reached (May 11) in Chicago before con- major service, Sindlinger, meanwhile decision on what position to take on vention of Association of National is reported in process of testing some bill, if any. Advertisers. new procedures but has indicated it Far -reaching project is designed to will apply for accreditation about mid- Color money implement Harris bill (HR 7715) in- year. troduced April 28, ostensibly dealing Color filming adds about $9,000, or nearly 13% to average $70,000 with CATV regulation but which in Program form gloom its preamble cited need for national estimated cost for half -hour nighttime He believes FCC network show, of which networks on television policy. FCC's proposed AM -FM program must receive mandate from Congress average reportedly pay $7,500 and reporting form is scheduled to be be- it can regulate CATV but he producer absorbs remainder. Film before fore commission next week, follow- sees CATV as only one segment of producers reporting this practice note ing extensive review by budget bu- overall problem. Responsibility, in his that their added investments are ab- reau. And broadcasters who may have judgment, must repose in Congress sorbed and not recoverable unless hoped bureau would recommend which itself needs expertise of TV they can sell series overseas or place sweeping changes are due for disap- profession his plan for ad- programs eventually in domestic syn- -hence pointment. Staff has revised form to visory group. dication. Networks have stepped up incorporate "some" changes, but ac- their plans to convert several black - cording to one source, even if all and -white film series to color next fall GE pass at Storer recommendations were accepted, those -both ABC and CBS have announced who liked document before would still increases in schedule and NBC will Reports that General Electric Co. like it; those who didn't like it be nearly wholly colorized in prime - would acquire Storer Broadcasting Co. wouldn't be any happier with it." Al- time. circulated last week after GE emis- though budget bureau is responsible saries tried to find out whether such for passing on most government forms, transaction would clear FCC. Stor- question as to whether its recommend- Hinckley political institute er's highest echelons denied any deal ations are adopted is -as practical Endowment of what is believed to was contemplated. GE, which owns matter -subject to give- and -take be first "Institute of Politics" to en- wGY, WGFM(FM) and waos(Tv), all cussions between bureau and agency courage college students to enter Schenectady, N. Y., and has an- involved. career politics as responsible and hon- nounced hopes to expand broadcast orable profession, shortly will be an- holdings, reportedly approached Storer Aubrey's new image nounced by University of Utah, Salt some time ago with proposal to absorb Lake City. Initial $250,000 endow- Storer's major portfolio of stations Is James T. Aubrey Jr., deposed ment is from Robert H. Hinckley, through exchange of stock. Offer, ac- president of CBS -TV, planning to an- World War II federal official who now cording to Storer officials, was re- nounce new business association soon sits on board of American Broadcast- jected. or merely trying to change his image? ing- Paramount Theaters Inc. Mr. One report was that GE representa- Or both? Without fanfare, Mr. Aubrey Hinckley, Democrat, now resides in tives, during private calls at FCC, said has retained New York public rela- Ogden, is establishing non -partisan in- market value of stock offered for tions firm of Milton Fenster & As- stitute, along with Edward J. Noble Storer properties was in excess of $100 sociates to handle his personal PR and Foundation, of which he is trustee. He million. Storer officials, however, said for some future business projects. Mr. served on Board of Regents of Utah no such offer had been made, Storer. Aubrey's name creeps occasionally in- U. for 12 years. first independently owned station to chit -chat columns in New York, re- group to become public stock com- porting his presence at various night Report on Seiden pany, has 1,262,869 shares of com- spots. Class B stock mon and 771,806 of All that remains of Dr. Martin H. As last Friday. stock outstanding. of Seiden at FCC these days is his ex- share. CBS stays out was traded at $49.50 per tensive economic analysis of CATV. CBS has decided to stay out of con- He was retained by commission for Accreditation time troversy among broadcasters over reg- that project last July. But as he neared ulation of community antenna televi- end of assignment, officials suggested It's getting close to accreditation sion. Word that Richard S. Salant, he stay on as consultant on some other time at Broadcast Rating Council. CBS Inc., vice president, gave to net- tough jobs, such as network owner- Audits of four national audience- works' TV affiliates last week during ship of programs. (CLOSED CIRCUIT, measurement services -ARB, Hooper, closed session was that CBS would April 5). But negotiations led no- Nielsen, Pulse -have been completed neither support nor oppose bill that where, and he is now back in private and Dr. Kenneth H. Baker, council's Representative Oren Harris (D- Ark.), practice as economic consultant in executive director, is studying auditors' chairman of House Commerce Com- Washington.

Published every Monday, 53rd issue (Yearbook Number) published to January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W., Washington, D. C.. 20036. Second -class postage paid at Washington, D. C., and additional offices. 'THE WOMAN'S ANGLE" featuring SYLVIA SCOTT Monday through Friday, 1:00 to 1:30 P.M. The only 5 day -a -week women's service program in Baltimore!

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6 BROADCASTING, May 10, 1965 WEEK IN BRIEF

Spot TV business shows signs that spring is bountiful FCC's Cox says commission has right and duty to lift season, according to BROADCASTING survey. Minute posi- level of TV programing. Chides critics who want FCC to tions are scarce. Color facilities becoming factor in where keep hands off. Says government has to speak for those

spot schedules land. See .. . who don't like 'Beverly Hillbillies.' See , . . SPOT SALES SOAR ... 27 COX WANTS `DIALOGUE' ... 66

FCC finds itself on hot seat with House subcommittee Senate Commerce Committee votes out cigarette label- regulating flame. Harris roasts commissioners for move ing bill. But report will say committee favors showing side toward CATV regulation. Loevinger, Henry cross verbal of package containing warning on TV commercials. Strin-

swords at session. See .. . gent Neuberger bill defeated. See .. .

TEMPERS FLARE .. . 42 BILL SENT TO SENATE ... 33

If CBS -TV eye looks bloodshot next season affiliates 'Creeping commercialism' by educational stations is won't complain. It will be another indication of network's moving along and FCC is supporting idea 'inch at a time,' sharp move toward color. Aim is for all -color evening NAB's Wasilewski charges. Calls for restraint until subject

schedule by 1966 -67. See .. . gets public debate. See .. GOING ALL COLOR ... 62 SCRUTINY AND DEBATE ... 36

Schroeder tells NAB board members that chairman Take heaping tablespoonful of crisis, add dash of LBJ, should be number -one man on association totem pole. stir in White House advisory and networks have aggrava- Claims 45 -man board is unwieldy, should be reduced. tion stew. They seek meeting with George Reedy on short -

Says two men are needed to run NAB. See ... notice appearances. See .. .

WHO SHOULD BE ON TOP? .. . 43 FLAP OVER LBJ... 70

Telephone companies taking bigger steps toward land Cops and robbers, satellite style, was pleaded for real of CATV. System operators signing for phone company on Early Bird's multicontinent debut. One -hour opening lines and bypassing franchises. Independent phone firms show covered events all over Europe and North America. urged to enter field. See ... Networks follow with individual shows. See .. . ENTERING CATV ... 56 OFF AND WINGING ... 68

DEPARTMENTS

AT DEADLINE 9 MONDAY MEMO 24 ImaIcastilly rxralreixeasw>S:imoFmr:vrsraArNmwoa BROADCAST ADVERTISING 27 OPEN MIKE 20 Published every Monday, 53d issue BUSINESS BRIEFLY 30 PROGRAMING 62 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 52 WEEK'S HEADLINER 10 INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 WEEK'S PROFILE 97 offices. 40 Subscription prices: Annual sub- COMMERCIALS IN PRODUCTION scription for 52 weekly issues $8.50. DATEBOOK 14 Annual subscription including Year- book Number $13.50. Add $2.00 per PAGE 98 year for Canada and $4.00 for all EDITORIAL other countries. Subscriber's occu- EQUIPMENT & ENGINEERING 73 pation required. Regular issues 50 poloommmr cents per copy. Yearbook Number FATES & FORTUNES 76 AMERICAN PRESS, $5.00 per copy. ^ Subscription orders and address FINANCIAL REPORTS 74 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FOR THE RECORD 83 N.W., Washington, D. C., 20036. On changes, please include both old and LEAD STORY 27 new addresses plus address label from THE MEDIA 42 front cover of magazine.

BROADCASTING, May 10, 1965 7 This is a photo of Horst Faas winning his first Pulitzer Prize and AP's twentieth.

For his photographic coverage of Viet Nam, ner, awards were the furthest thing from his mind. Horst Faas has won this year's Pulitzer Prize and Getting the story and getting it back to you fast - the Robert Capa Award. But when this snapshot that was what he was thinking. That's what every was taken of him by an American helicopter gun- one of your 3,000 AP staffers is always thinking. THE ASSOCIATED PRESS THE PRESTIGE SERVICE Late news breaks on thiswe ins on page 10 Complete coverage of week begins on page 21 AT DEADLINE

ably in week or two. Main changes KHCC &A, drug firm Senator would like to see are: 1) re- WBOY -TV hearing duction to one year of three -year mora- found guilty of fraud torium on additional action by federal is ordered by court authorities, and elimination of its ap- Kastor, Hilton, Chesley, Clifford & plication to states and localities, leav- Atherton, first agency ever convicted ing them free to establish their own FCC action approving sale of only on criminal charge of preparing fraudu- labeling or advertising regulations; 2) television station in Clarksburg, W. Va., lent advertising for client, will carry inclusion of provision from her own to community antenna television op- case to appeals court, barring success bill requiring listing on pack of "in- erator there was vacated by U. S. Court of Appeals in of motion to set aside guilty verdict, criminated agents" (provision for tar Washington, Friday (May spokesman said Friday (May 7). and nicotine content statement was re- 7). Court, by 2 -1 vote, case back to Conviction in federal district court moved from Magnuson bill). sent commission with instructions hold in Brooklyn Thursday night was on all Senator Neuberger supported amend- to hearing application for sale of 41 counts of indictment charging ed Magnuson bill, unanimously re- on sta- agency with knowingly preparing false ported out of Senate Commerce Com- tion, WBOY -TV, from Rust Craft Broad- casting claims for Regimen "no diet" reduc- mittee last week, as better than nothing Co. to Fortnightly Corp., owner and ing pill and passing them to media in- (see page 33). of CATV's in Clarksburg nearby Fairmont, W. Va. cluding three TV networks (BROAD- was taken court by CASTING, Feb. 3, 1964). Case to Clarks- Ellsworth seeking TV, burg citizens publisher of Agency's penalty could be $1,000 group and local They were mainly fine on each count. Judge John R. radio coverage in House newspaper. Bartels set June 25 for sentencing. concerned about conditions attached to commission KHCC&A has interest in motion of approval of sale requiring Congress is hurting itself by banning carry weoY -TV wDrv(Tv) other defendant in trial, Drug Research CATV to and electronic news media, Representative Weston. Corp., which marketed Regimen, was This had effect of dropping Robert Ellsworth (R -Kan.) told Capitol two Pittsburgh stations from cable. found guilty on 45 of 56 counts. Drug news conference Friday (May 7). Research motion asks that guilty ver- Commission had approved sale after Mr. Ellsworth plans introduction of oral argument on whether hearing was dict be set aside in light of article in House resolution to permit radio, TV TV Guide which, company contends, necessary to determine if Fortnightly and photo coverage of House sessions ownership of CATV and TV in same prejudiced case against it. Title of arti- at discretion of speaker, and committee community would violate duopoly rules cle was "The Diet Pill Fraud All Ameri- sessions at discretion of chairman. Sen- ca (BROADCASTING, March 16, 1964). But Watched." Drug Research charges ate committees now permit live cover- that government's case helped trigger FCC inquiry into prosecuting attorney, age; neither body allows electronic or Martin Pollner, question of CATV ownership by TV assisted in preparation photographic equipment on its floor. of article. licensees. President and other public officials Agency was Court, in remanding case, said corn - given until May 17 to make good use of television, he said, make its own to was mission could not have determined if motions court. It but "Congress has cut itself off from believed Kastor Hilton would make mo- Fortnightly's promise of forceful opera- the electronic media as a means of tion of WBOY -TV outweighs policies tion similar to Drug Research Corp.'s. communication." against duopoly. Hearing on Drug Research motion will He said he had qualified support of Decision, be held June 24. Appeal to higher by Chief Judge David L. Speaker John W. McCormack (D- Bazelon and court cannot be made until sentence Judge J. Skelly Wright, Mass.), but admitted existence of "a lot was has been imposed. not entirely unwelcome at com- of opposition in high places." mission. Some FCC attorneys saw KHCC&A said per- "Judgment, if language mitted to stand, thrusts upon advertis- in it supporting commission's ing agencies new and costly responsi- Shapp states issues on bilities never heretofore contemplated for testing and verification of products FCC's cable proposals Stanton to arts group and product claims of clients." In speech last Saturday (May 8) During period covered by indictment before Pennsylvania Community Tele- Dr. Frank Stanton, president Drug Research grossed reported $16 vision Association Inc., Jerrold Presi- of CBS Inc., has been nominated million on sale of four million boxes dent Milton J. Shapp, took issue with by New York Governor Nelson of Regimen tablets. Government esti- FCC's stand on CATV on two counts. D. Rockefeller as member of mated Kastor Hilton handled at least He said that 30 -day, non -duplication New York State Council on Arts. $10 million in Regimen billings and ruling and position on four channel New York State Senate must con- made $1.5 million in commissions. markets were unnecessary since broad- firm. cast industry needs no protection from Also nominated: Mrs. Aline B. Neuberger wants changes CATV. Saarinen, widow of Eero Sari- Mr. Shapp said that CATV opera- nen, architect who designed in `weed' labeling bill tors should give their support to Oren CBS's new skyscraper headquar- Harris bill since it does not protect ters building at 51 West 52d Senator Maurice Neuberger (D- broadcasters or punish CATV opera- Street in New York. Mrs. Saari - Ore.) will try to amend Magnuson tors. He also stated that regulation will nen is now NBC News corre- cigarette labeling bill on floor of Sen- give CATV operators equal status with spondent. ate when it comes up for vote, prob- broadcasters.

more AT DEADLINE page 10

BROADCASTING, May 10, 1965 9 views on CATV regulation. WEEK'S HEADLINER that "ends up in failure." Such failure, At one point, court majority said he said, is "a serious waste in many commission action requiring CATV's to advertising budgets." He stressed that afford stations non-duplication protec- Dora Cosse, VP, Dora -Clayton research can improve commercials as tion before and after local broadcast Agency station representative in At- well as programing and help reduce appears to have been taken for "sound lanta, elected president of American wide differences in effectiveness that reasons." Women in Radio & Television. She now separate "successful" and "unsuc- In suggesting issues to consider in succeeds Elizabeth Bain, assistant to cessful" commercials. hearing, decision said commission "may VP, CBS television stations program not be without authority or interest" in services. Mrs. Cosse formed rep firm Results of election determining how many distant stations partnership with her husband, Clayton may be carried by CATV if survival of J. Cosse, in 1950, after having been survey coming Friday local station is at stake. associated with rep firms in New York, Opinion even touched on CATV and having operated Dora Dodson Secrecy surrounding CBS- sponsored rates. It said commission might be con- Agency in Southwest. study of effects that broadcasting elec- cerned that Fortnightly CATV didn't tion returns and projecting results may reduce rates after substituting local sta- have upon voting behavior is due to be tions on cable for distant ones. For other personnel changes lifted this week. see FATES & FORTUNES In dissenting opinion, Judge Charles Highlights of study -actually, two Fahy said commission acted within dis- interrelated studies under overall title cretion in approving sale without hear- "Ballots and Broadcasts" -will be pre- ing. odd minutes before President's appear- sented Friday (May 14) in session to ance. be presided over by Dr. Joseph T. Network production men were pleased Klapper, CBS Inc.'s social research di- that President consented to accept cue rector, at annual conference of Ameri- LBJ message wings signal, following 45- second introduction. can Association for Public Opinion At one of his previous appearances be- Research at Groton, Conn. ocean by Early Bird fore TV cameras, President had walked Project stemmed from widespread into theatre room of White House and speculation that TV -radio projection of immediately had begun his speech. election results influenced voting in President Johnson spoke to nation President stood at podium with areas where polls were still open, but and Europe Friday (May 7), appearing prompter device three feet in front of it also explores effects of election broad- before TV cameras in White House 2- him. Main TV camera shot through casting generally. 2:18 p.m., EDT, with feed going to prompter box. Studies were done in California on Europe via Early Bird satellite. CBS immediately asked for reverse and after last election day by Dr. All U. S. networks carried President's Early Bird TV circuit for same day to Harold Mendelssohn, University of remarks commemorating V -E Day 20 feed reaction to President's speech from Denver, and Kurt and Gladys Engel years ago on live basis, but only Brit- Europe to U. S. After Comsat officials Lang, New York sociologists. ain's two TV networks (BBC and corn - found other networks not interested, mercial group) carried it live as far as project was abandoned. Comsat, how- could be ascertained late Friday. Other ever, approved use of Early Bird Satur- WRVM, WHCC sold; nations arranged to record transmission day (May 8) and today (May 10) for for later showing on their regular news TV. Under plans for experimental awaiting FCC approval shows. Unable to establish reception period, TV was scheduled to use Early facilities in time were Spain, Finland Bird only on Mondays. Sale of two AM stations were an- and Yugoslavia. headquarters Geneva nounced Friday (May 7), both of network reported that In- subject Eurovision Harper calls on medium to FCC approval: tervision network had asked for delayed WRVM Rochester, N. Y.: by feed later in day; Intervision is Soviet - to study leisure needs Sold bloc TV group. James M. Johnston and associates to Milton Maltz and Robert Wright, for First word that President would make Marion Harper Jr., president and $325,000. WRVM -FM is being retained speech came to Robert Fleming, H. chairman of board, Interpublic Group by Mr. Johnston. Messrs. Maltz and ABC Washington news chief, pool co- of Companies, called upon broadcast- Wright own WBRB Mt. Clemens, and ordinator for month, at about 10:30 ing Friday (May 7) to become "lead- WERB Garden City, both Michigan, and a.m., EDT, Friday. At noon program ing authority on the place of leisure WTIF Tiffin, Ohio. WRVM broadcasts was confirmed. In interim, Mr. Flem- time in American life." daytime on 680 kc with 250 w. Broker: ing contacted Comsat to arrange Early Mr. Harper spoke in New York at Blackburn & Co. Bird facilities. After about hour during convention of American Women in Ra- which Comsat's Andover (Maine) WHCC Waynesville, N. C.: Sold by dio & Television. Kenneth D. and Margaret F. Fry to ground station was unable to raise Terming radio and TV "people's first Goonhilly Downs in England, connec- Allen W. Askins Jr., Joseph W. Byrne choice as to how they spend their lei- and Allen W. Askins Sr., for $87,500. tion was made. sure," and foreseeing much more lei- WHCC is on 1400 kc with 1 kw day and Evaluation Problem Although all sure time in years ahead, he said it was 250 w night. Broker: Chapman Inc. networks had what they considered suf- imperative that broadcasting accept ficient advance notice-lack of which challenge of leisure, before government has been vexing to broadcast newsmen determines "what communications peo- Copyright hearings May 26 on other occasions (see page 70) -news ple should receive in leisure hours in chiefs indicated that they were again the public interest." House hearings on revision of copy- unable to make judgment on how to Mr. Harper also said that one of right law, originally scheduled for April handle speech until content was known. most serious weaknesses of TV and 28 and postponed to May 12, have been This became available to them only 15- radio today is volume of advertising postponed again. New date is May 26.

10 BROADCASTING, May 10, 1905 Now... another great half hour western series from Warner Bros. C O LT.45 COLT .45 stars Wayde Preston as Chris Colt, whose skill with the family's product helps him operate as government undercover agent. Over three network seasons -in five time periods- COLT .45 averaged an 18.2 rating, 29% share.* In 1958 -59, when it stayed in one time period, COLT .45 won a full -year 32% share. Available for fall start -67 fast -moving half -hours. 'Source: Nielsen Television Index

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BROADCASTING, May 10, 1965 11 WLW -T -PAUL DIXON SHOW in WLW Radio -BOB BRAUN GOOD COLOR -a big -time, power -packed MORNING SHOW- direct from a de- personality, a Cincinnati TV favorite partment store tea room. Handsome for 16 years. A master performer from singing star emcee, lively musical cast, clown- about -town to super- salesman, one hundred ladies for breakfast, delighting his audience for a bounc- variety, guests, prizes, the works. An ing 90 morning minutes...first half - hour - and -a -half smash hit. Refresh- hour on WLW -C, WLW -D, WLW -I. ing return to real Radio.

WLW Stations on the GO-

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WLW -D -DICK CURTIS A.M. SHOW -one of the most gifted,versatile performers in broadcasting. He sings. He dances. He acts. He clowns. He writes. He sells. All on his free -wheeling, anything- can - happen program. His talent brought him to Dayton for a happy hour every weekday A.M. WLW -I -DON MELVOIN SHOW -and it's for adults! A great impersonator and satirist with a repertoire of zany characters. This rubber -faced comedian - drummer trips the light fantastic through his 90- minute morning variety show.

WLW -C -SPOOK BECKMAN'S COFFEE CLUB -worked his way into broadcasting as an entertain- ing waiter. A big man with a big talent for "talking to people, not at them." Soft - spoken guy and sure - sell artist -brass knuckles in a kid glove for a new popular hour show.

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COLOR TV NETWORK; WLWT, Cincinnati/ WLWD, Dayton /WLWC, Columbus /WLWI, Indianapolis /WLW RADIO,CincinnaU DATEBOOK

A calendar of important meetings and sociation of Broadcasters. Speakers include Edward Bleier, vice president, Cunninham events in the field of communications. & Walsh; Harry K. Renfro, vice president, D'Arcy Advertising; Earl Mullin, vice presi- indicates first or revised listing. dent, ABC Radio. Imperial House South, Dayton. MAY May 14 - FCC meets a group of financial May 8 -11 - National Instructional Televi- and stock brokerage authorities in an in- sion third annual conference co- sponsored formal meeting to discuss the impact of the by the National Association of Educational commission's proposal to amend its multiple - Broadcasters and the University of Miami. ownership rules as they apply to individuals Deauville hotel, Miami Beach. or companies owning 1% or more of two or May 9-11--Second annual meeting of The more publicly held group broadcast com- National Association of Television Program panies. The conference was formerly sched- Executives. Savoy Plaza hotel, New York. uled for April 8. May 10 - Connecticut Associated Press u May 14 -Radio and Television Women of Broadcasters Association meeting. Yankee Southern California, 11th annual Genii Silversmith Inn. Wallingford. award banquet, honoring Donna Reed, 1965 winner. Ambassador hotel, Los Angeles. May 10- 11- National Association of Tele- vision Program Executives annual meeting. May 14- Spring meeting of Arizona Broad- Featured speaker is Willard Schroeder, vice casters Association. Speakers include Doug- president and general manager of WOOD - las A. Anello, general counsel, National As- AM-FM-TV Grand Rapids, Mich., and chair- sociation of man of joint boards of National Association Broadcasters. Pioneer, Tucson. of Broadcasters. Savoy Plaza hotel, New May 14- 15-New Mexico Associated Press York. Broadcaster's Association spring news semi- May 10- 12-Annual spring conference of nar. Albuquerque Press Club. Albuquerque. Washington State Association of Broadcast- ers. Speakers include Howard Bell, director, "May 15-All -day seminar on legal problems National Association of Broadcasters Code of TV film production and distribution, Authority; Maurie Webster, vice president 11th annual program on entertainment in- of CBS Radio and general manager of CBS dustry legal aspects held under joint spon- Radio Spot Sales; Harry Flannery, AFL -CIO sorship of Beverly Hills Bar Association radio coordinator: FCC Commission Rosei and University of Southern California Law H. Hyde. Ocean Shores. School. Founders Hall, USC. May 11-Eighth annual awards luncheon of u May 16 -17-Directors of Canadian Associa- the Station Representatives Association. tion of Broadcasters meeting at Toronto. Stan Freberg. who developed series of radio spots for SRA to "sell" radio, is speaker. U May 16-18 -West Virginia and Mid -Atlantic Plaza hotel, New York. CATV Associations meeting. Guest speakers will be Robert L'Heureux, general counsel May 11 Metromedia Inc. - annual stock- of the National Community Television Asso- holders meeting. New York. ciation; Fred Stevenson, immediate past May 11-Annual stockholders meeting, Com- chairman and member of board, NCTA. In- munications Satellite Corporation. Shoreham terested exhibitors should contact Charles hotel, Washington. Erickson, Parkersburg, W. Va. University Inn, Athens, Ohio. U May 11- 14- National Community Television a major Association of Canada ninth annual con- May 16- 18- Catholic Broadcasters Associa- vention and trade show. Featured speakers: tion of America will present Gabriel awards W. R. Wilson, technical adviser to the Board at annual convention and the first Catholic of Broadcast Governors, on "The Future "; Communications Seminar May 18. Waldorf - I. Switzer, "Testing Techniques for All Band Astoria, New York. Systems ": panel discussions on "More Sub- scribers Through Auxiliary Services," and May 16- 18- Spring meeting of Pennsylvania market "Government Regulations," and a sales and Association of Broadcasters. Nittany Lion marketing workshop. Sheraton King Edward Inn, University Park. Hotel, Toronto. May 17-Los Angeles Advertising Women's ORLANDO u May 12- Special meeting of the National 19th annual Lulu awards banquet. Adver- Association of Broadcasters Radio and Tele- tising women in the 13 western states are vision Boards. Washington Hilton, Washing- honored for best radio, TV and print ads, DAYTONA BEACH ton. sales promotion pieces, publicity and re- May 12 - Michigan Association of Broad- search. Hollywood Paladium. CAPE KENNEDY casters' dinner for members of Congress. Madison hotel, May 17 - International Radio & Television Washington. Society's annual meeting (luncheon), hon- the Mid -Florida Urban Complex May 12 -14 - Spring meeting of Illinois oring CBS -TV personality Ed Sullivan. IRTS Broadcasters Association. Speakers include officers for the coming year will be installed. has MORE of both Vincent Wasilewski, president, National As- Grand Ballroom, Waldorf- Astoria, New sociation of Broadcasters. Holiday Inn East, York. Springfield. is successor to Continental Advertising May 17 -19 -First convention of Advertising May 13-New York Deadline Club annual and Marketing International Network, AMIN dinner. Awards to be presented include radio -TV reporting award, sponsored by Westclox division of General Time. Bill Vaughan, associate editor of Kansas City WEVI -1V Star speaker; Barry Gray, WMCA New York personality, master of ceremonies. Ameri- cana hotel. NAB CONFERENCE SCHEDULE FLORIDA'S Dates and places for the National 2 May 13 Spring meeting of - Connecticut Association of Broadcasters spring CHANNEL Broadcasters Association. University of Con- radio program clinics: necticut, Storrs. May 17-18--Hilton Inn, Atlanta. May 13- 14- Oklahoma- Kansas Community May 20 -21 -Essex House, New York. Television Association meeting. Agenda includes discussion of plans for the formation May 24- 25- Sheraton Charles, New of a regional group, including CATV opera- Orleans. tors in Nebraska, Missouri and Colorado; a May 27- 28- Edgewater Beach, Chi- technical panel, business session, banquet. cago. FLORIDA'S No.3 MARKET Interested exhibitors should contact George June 7 -8- Denver Hilton, Denver. Miller, chief engineer, Vurnore Co., Okla- homa City. Hilton Inn, Kansas City, Kan. June 10- 11- Continental. Los An- REPRESENTED BY THE geles. KATZ AGENCY,.INC. /NBC May 13- 14-- Spring convention of Ohio As- 14 BROADCASTING, May 10, 1965 EASTMAN is better than BLEEP!

William Marseilles, V.P. Eastman, New York

"BETTER? PROVE IT!"

"O.K."

In one market Eastman has Station A and BLEEP! has Station B. The two are about as close in media values as you will ever see. If anything, BLEEP/ has the edge.

Eastman is better because its station does 50% more national volume.

Do you think it's a fluke?

All right. Let's take another market. Facilities, programming and ratings all neck and neck. Yet, in this case, Eastman outbills BLEEP! by 100 %.

Why is Eastman better than BLEEP?

In a word - Salesmanship.

It is also because we work harder selling America's Best Radio Stations.

Robert E. Eastman & Co., Inc. Representing America's Best Radio Stations

NEW YORK DETROIT SAN FRANCISCO BOSTON ST. LOUIS CHICAGO LOS ANGELES PHILADELPHIA ATLANTA DALLAS

BROADCASTING, May 10, 1965 15 Agency Network and embraces North and South America, and West Indies. Pontchar- train hotel, Detroit. Presented Annually through the Auspices of May 18 - Bureau of Broadcast Measure- Association of Broadcasters ment, annual meeting. Westbury hotel, To- The Texas ronto. May 19 -21 - Texas CATV Association Inc., state convention. Dallas Marriott motor hotel, Dallas. A May 19 -22 -12th Annual conference of the National Association of Market Developers at the Sheraton Jefferson hotel. St. Louis. May 20 - Awards for media excellence, banquet, Chicago Federated Advertising Club, Great Hall. Pick- Congress hotel, Chi- cago. i, 1, May 20-Spring managers meeting of New Jersey Broadcasters Association. Speakers include Robert D. L'Heureux, general counsel, National Community Television Associa- tion. Woodlawn, Rutgers University, New Brunswick. May 20-Frederick W. Ford, president of National Community Television Association, speaks to Virginia Independent Telephone Association meeting. Richmond, Va. May 20- Annual meeting of Writers Guild of America, West, and election of officers of the guild and its screen and radio -TV branches. Beverly Hilton, Beverly Hills, Calif. May 20- 22-Fourth annual convention of the North American Broadcasters Idea Bank. Greentree Inn, Sandusky, Ohlo. May 20 -22 - Spring meeting of Alabama Broadcasters Association. Speakers include Douglas A. Anello, general counsel, National Association of Broadcasters. Midtown Holi- day, Montgomery. May 20 -22 - Annual convention of South Dakota Broadcasters Association. Speakers include George W. Bartlett, manager of engineering, National Association of Broad- casters and Fulton Lewis Jr., news com- f, mentator. Winner. ..May 21 - Chesapeake Associated Press Ì Broadcasters meeting. Baltimore. May 21 - South Dakota Associated Press y Broadcasters Association meeting. Winner. May 22- 23- 11linois News Broadcasters As- sociation's 10th anniversary spring convention and news clinic. Topics include coverage of trials and ethics in news and election coverage. Ramada Inn, Champaign- Urbana. May 24 -20th Annual Southern California Broadcasters Association "Whingding" with fi Jim Thompson, account executive of KHJ Los Angeles and Chuck Mitchell, account executive at KRKD Los Angeles, as co- chairmen. Lakeside Country Club, Los An- geles. May 24-TV awards dinner and broadcast on WBKB(TV) Chicago of Chicago chapter. National Academy of Television Arts and Sciences. Martinique Restaurant -Drury Lane Theater. May 25- Seventeenth annual Alfred P. Sloan Radio -TV Awards for Highway Safety 1 banquet. Waldorf- Astoria, New York.

ç 1964 May 25 -27 - Annual convention, Armed Forces Communications & Electronics Asso- PITLUK AWARD ciation. Guest speakers: Dr. Thomas P. Cheatham Jr., Department of Defense; To Brigadier General David Sarnoff, RCA; ' KT RC-TV Lieutenant General Alfred D. Starbird, WSA, Defense Communications Agency. For Sheraton -Park hotel, Washington. RMay 26 -New FCC deadline for filing com- f Outstanding ments on the joint petition for rulemaking by Zenith Community Service Radio Corp. and Teco Inc. requesting the commission to authorize nationwide subscription television. The former 111111111111; deadline for commenting on the rulemaking proposal was April 26. Reply comments are now due June 10. May 26- Oregon Advertising Club luncheon J. C. KELLAM meeting. Marion Stephenson, vice president, administration, NBC Radio, is guest speaker. KTBC am /fm /tv ' President and Portland. May 26 -28 - Fifth National Conference on Austin, Texas General Manager the Peaceful Uses of Space. Sponsored by vindicates new or revised listing.

16 (DATEBOOK) BROADCASTING, May 10, 1965 Bench -Strength.

Who has depth everywhere in the lineup in radio? We do. It suits two groups of people we're interested in. Listeners and advertisers. Listeners listen in large blocks of time. A few stars up front don't hold them. And advertisers want choices. They can't all buy Arthur Godfrey. Well, after Arthur Godfrey, who is there? Walter Cronkite. Art Linkletter. Lucille Ball. Garry Moore. Betty Furness. Mike Wallace. Others. Phil Rizzuto. Douglas Edwards. Lowell Thomas. Frank Gifford. Harry Reasoner. And others. Abigail Van Buren. Robert Trout. Durward Kirby. Jack Drees. Allan Jackson. And still others. We field a favorite in every position. And lead with listeners and advertisers year after year. When you move into network radio, a most effective advertising medium, you may well decide that it's best for your company to play the favorite -on every count.

The CBS Radio Network the National Aeronautics & Space Adminis- IN THE KNOXVILLE 4 -STATE AREA . tration. Speakers will include following .. NASA officials: Dr. Hugh L. Dryden, deputy administrator; Dr. George E. Mueller, associate administrator, Office of Manned Space !t Flight; Dr. Homer E. Newell, associate administrator, Office of Space Science & Ap- "We Got Letters plications; Dr. Raymond L. Bisplinghoff, associate administrator, Office of Advanced Research & Technology. St. Louis. NMay 27- Federal Communications Bar As- sociation meeting. FCC Commissioner James J. Wadsworth will be the luncheon speaker. Willard hotel, Washington.

May 30 -June 1 -Ninth annual Television Program Conference. Hilton Inn. El Paso, Tex.

JUNE June 2- 4- Institute for Education by Radio - Television. Columbus, Ohio. &Tune 4- 6- Annual meeting and election of officers of Wyoming Association of Broad- casters. Teton hotel, Riverton. June 5- 6- Associated Press Louisiana -Mis- sissippi Broadcasters annual meeting. New Orleans. June 7- 9- Western Association of Broad- casters annual meeting at Banff Springs hotel, Banff, Alberta. nJune 8- Annual meeting, Federal Com- munications Bar Association. Mayflower hotel, Washington. June 8 -10 - Summer meeting of South Carolina Broadcasters Association. Speakers include Paul Comstock, vice president for government affairs, National Association of Broadcasters. Adventure Inn, Hilton Head Island. June 10-New FCC deadline for filing reply comments on the joint petition for rule - making by Zenith Radio Corp. and Teco Inc. requesting the commission to authorize nationwide subscription television. The In a contest on the Channel 10 "EARLY SHOW" (4:30 to 6 P.M.) sponsored last Fall former deadline for replies was May 11. by Royal Crown Cola, a total of 52,309 entries came to WBIR -TV for the bicycles June 10 -11- Spring meeting of Indiana that were awarded as prizes. These entries came from 64 counties in Tenn., Ky., Broadcasters Association. Indiana Univer- Va. and N. C. sity, Bloomington. For information about this coverage and pulling power, contact the Station or June 10 -12- Colorado Broadcasters Associa- AveryKnodel. tion meeting. Palmer House motel, Colorado Springs. June 10 -12- Colorado Associated Press Broadcasters annual meeting (in association with Colorado Broadcasters Association summer convention) Palmer House motel. Colorado Springs. June 12- 15-Annual Georgia Association of tubiraw Broadcasters summer convention in con- AVERY -KNODEL, INC. junction with annual GAB engineering con- (SOUTHEASTERN ference. Speakers include Vincent T. Wasi- National Representatives AFFILIATED STATIONS: BROADCASTING lewski, president, National Association of CORPORATION WFBCTV, GREENVILLE, S. C. Broadcasters; and Frederick W. Ford, president, National Community Television Asso- WMAZ -TV, MACON, GEORGIA ciation; Senator John O. Pastore (D -R. I.), and Paul Rand Dixon, chairman, Federal Trade Commission. Holiday Inn, Callaway Gardens. June 13- 18- Management conference of Na- r 1735 DeSales Street, N.W. ti tional Advertising Agency Network. White- face Inn, Lake Placid, N. Y. TMBroattCästlIq Washington, D. C. 20036 June 14- Oklahoma Broadcasters Associa- tion annual summer convention. Guest speaker Please start my subscription (CHECK) 52 issues $8.50 is Stephen B. Labunski, executive for ONE vice president in charge of NBC Radio. Shangri -La hotel. Tulsa. O 52 issues and Name Position '65 Yearbook &June 14-New deadline for comments on the FCC's notice of inquiry and proposed $13.50 rulemaking relating to mutual funds and other investment houses that are in techni- Company 1965 Yearbook cal violation of the commission's multiple - $5.00 ownership rules. The former deadline was April 26. Business Home Payment June 14 -16 -World Congress on Marketing. enclosed Event will celebrate 50th anniversary of American Marketing Association and will be attended by 2,000 delegates from North D Bill me America, Europe and Asia. Hilton hotel, City State Zip New York. (Indicates first or revised listing. 18 (DATEBOOK) BROADCASTING, May 10, 1965 18,500,000 cars under the Mayor's desk?

"Now there's a twist. Fall River, Massachusetts, is the first city in the U.S. to get permission for buildin' a City Hall smack, dab over a Federal freeway. When she's built, you'll be able to head east toward the Cape from Providence on new Route 195 - over a new, $21 million bridge - and in a few minutes `Whoosh' - under the Mayor's desk! Add the new industries in Fall River to the new highways - $22 million of capital improvements - an airport- industrial park. Add the state's new Technological Institute nearby - the floating memorial battleship, Massachusetts ( expected to draw 500,000 tourists this year). You'll see why people say the optimism of Fall River's citizens typifies the go -ahead spirit throughout the bustling Providence market: South- eastern Massachusetts, Rhode Island, and Eastern Connecti- cut. People in television say Providence is WJAR -TV.

-._ F

111i®1®1111 1 ï 11P101Milu

. ., `-5-=.,.,,_

A personal print, suitable for framing, awaits your card or call. ® OUTLET 1965

BROADCAST DIVISION OF THE OUTLET COMPANY / PROVIDENCE. R. I. NBC - EDWARD PETRY 6 CO., INC.

OUTLET

BROADCASTING, May 10, 1965 19 G\e+7iJ. -. ... . ,. OPEN MIKE' COMMUTh]R$ Farewell from London EDITOR: We all lost a real friend and craftsman of excellence in the sad death of Ed Murrow. Having dodged a few CARD LIBEL bombs in the blitz of 1943 and again the buzz bombs in 1944 in dear old London town with him, my admira- tion for his courage and integrity are

s as warm now as they were then. It perhaps has been forgotten that he was the first to use the mobile wire recorder r (strapped on his back and powered by batteries) in a combat mission over : Norway and later over France in 1943. The late Howard Nussbaum (Lieutenant Colonel) was the second. Me? I merely took them to Algiers and London and said "Here, fellers.... " -Edward M. Kirby, director of public relations United Service Organizations Inc., New York. (Mr. Kirby is the former chief of SHAEF Radio. London.)

Reaching for $10 million

At day's end some 3 million EDITOR: In your November 23, 1964 Angelenos journey home ... to issue of BROADCASTING Magazine, Rich- ard K. Manoff Inc. was listed among the mountains, beaches, AFTERNOON, MORNING OR the with a valleys, cities, and suburbs. Their EVENING . . . KPOL REACHES top 50 agencies total broad- regular companion in these SOUTHERN CALIFORNIA'S cast billing estimated at $10,500,000. hurried hours is radio. LARGEST AUDIENCE OF Although your estimate was close, our And regularly most listeners AFFLUENT ADULTS total broadcast billing was slightly less who are affluent, responsive than $10 million... . adults relax along the way to the Based upon our experience of growth music always beautiful and in the past, and the recent addition this penetrating news commentary of 50,000 -watt KPOL, year of Ward Foods, and Tussy Cos- AM & FM. Pulse, and /or your OL metics Division, we are very hope- own good judgment, will Distinguished Radia - Los Angeles ful of achieving a total broadcast bill- show that KPOL is always Represented nationally by Paul H. Raymer Co. ing in excess of your estimate in the among the audience leaders near future. -Richard Trea, director of in adult listenership and media and broadcast planning, Richard has the largest audience by far In New York call K. Manoff Inc., New York. of any of Los Angeles' good BOB RICHMOND music stations. at PL 9 -5570 Fast action needed on CATV EDITOR: First, the FCC and Congress orders all TV manufacturers to produce all -channel TV, which placed UHF in the cat -bird seat. It also gave a few more broadcasters the question- able opportunity of investing money so TV- starved communities could have variety. Then the basic concept of CATV was twisted by the usual "enterprising American," and the system was allowed a foot in communities already supporting stations. That, for all intents and purposes, killed chances of survival by any new UHF operator. United Press International news produces! In recent years, FM and FM stereo broadcasters have had more than their share of struggling, but now are managing to attract new business and listeners. Some are even in the black. Now, another enterprising CATV'er is feeding FM into FM sets rather than the empty TV channel and another is originating FM stereo for clients . . .

20 BROADCASTING, May 10, 1965 40g 1eYedaY-ty

RADIO STATION KPRC HOUSTON, TEXAS

(6,2"-e1z> eiw ca 96aZ1 eim. deilvte. W~4 eme eliSiaehyed+ tAtaeekily.

EDWARD PETRY & CO., INC.

21 BROADCASTING, May 10, 1965 all as an added attraction. (BROADCAST- BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAIEHOrr ING, April 26). Vies PAM:DENT MAUZY LONG Viol Prim:ca T EDWIN H. JAMLS Since UHF stands little chance of SECRETARY LAWRENCE B. TAISHOFF success, and apparently even some es- TREASURER B T. TALsHOFF COMPTROLLER IRVING C. MILLER tablished VHF stations may have eco- ASST. TREASURES JOANNE T. COWAN nomic difficulties in the future, and FM

Irons lu'e Iltleela,M is on the way to being swallowed by Ce;VMS n CATV, there had better be some fast and precise action by Congress and the THE sí vrs fo MIGHTY FCC. Allen Bonapart, vice president, rxIkoahIdastillq WUFM(FM) Utica, N. Y. Executive and publication headquarters: BROADCASTING- TELECASTING Bldg., 1736 DeSales Street, N.W., Washington, D. C. 20036. Tele- phone: 202 Metropolitan 8 -1022. Newspaper recognition EDrOR AND PUBLISHER ñiiw Sol Taishoff ,....-s Dn. EDrroR: I noted the letter from Ward Editorial L. Quaal of Chicago (BROADCASTING, VICE PRESIDENT AND EXECUTIVE EDITOR March 22) in which he praised the Edwin H. James c227,0 KDAL EDITORIAL respect shown Duluth, Minn., by DIRECTOR (New York) the Duluth newspapers by reprinting Rufus Crater A, KIDS IN4:,-.)` MANAGING EDITOR the station editorials. Art King Samoa EDITORS: Bruce Robertson (Holly- May I add another sample of highly wood), Frederick M. Fitzgerald, Earl k W.Ashinb gton, D.C. )` unusual newspaper recognition afforded Abrams, Lawrence Christopher (Chicago), L a radio station. Enclosed is the editorial Leonard Zeidenberg, David Berlyn (New 4, York),York) Rocco Famighetti (New York); Asso- column of the Nevada State Journal of curl Sherm Brodey, George Dar- lington; STAFF WRITERS: Bill Bayne, Sonya `r March 15 in which a KCBN editorial Lee Brockstein, Barry Cricketer, Jim deBet- ,...... , *ARB (FEB: MARCH) WM TV was reprinted. tencourt, Victor Rossi Jr.; EDrroniAL Assam- F:n.`1.X' .'`d,cï ANTS: Richard Bower, Camille Grimes, Sue Newspaper editorial exposure of a S. Weaver, Bill Williams; SECRETARY To THE PUBLISHER: Gladys Hall. WS-: ILE radio station's editorial, we feel, is TELEVISION CORPORATION truly recognition.Elizabeth M. Brown, Business 625 Madison Avenue, N.Y. PLaza 1.3110 general manager, KCBN Reno. VICE PRESIDENT AND GENERAL MANAGER CHICAGO HOLLYWOOD Maury Long Trane -tux Television International Corporation (Editorial clipping enclosed was a print NATIONAL SALES MANAGER Zurich, Switzerland i version of KCBN's on -air editorial answer- Warren W. Middleton (New York) ing charges of another radio station that PRODUCTION MANAGER: George L. Dant; Taar- other news media had failed in its reporting Fie MANAGER: Harry Stevens; ADVERTISING of a city hall incident.) AssrsrAxrs: Robert Sandor, Carol Ann Cun- ningham, Claudette Artini; SrearrARY To THE RADIO 1320 MANAGER: Doris Kelly. Coccern LLEa: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston. In defense of the USIA Publications and Circulation EDITOR: I read with more than a little DIRECTOR OF PUBLICATIONS interest the March 15 Monday Memo John P. Cosgrove SUBSCRIPTION MANAGER from Arthur Meyerhoff and should like Richard B. Kinsey ANSINGS William to disagree with his conclusions. Criger, David A. Cusick, Lisa Ishii, Christer Jonsson, Edith Liu, James Williams. 5,000 WATTS / 24 HOURS A DAY Mr. Meyerhoff cites the smashing of our USIA libraries and United States Bureaus No. 1 MID -MICHIGAN RADIO STATION embassies as manifestations of mis- New York: 444 Madison Avenue, 10022. Tele- interpretation abroad of our policies. phone: 212 Plaza 5 -8364. EDITORIAL Dmzcsoa: Rufus Crater; Samoa Only the most naive, I believe, would Borrow: David Berlyn, Rocco Famighetti; be satisfied to blame our information STAFF Warms: John Gardiner, Ellen R. Mc- LANSING Cormick, John O'Hara; ASSISTANT: Frances agency for what is in reality caused by Bonovitch. MICHIGAN a myriad of interrelated, complex fac- NATIONAL SALES MANAGER: Warren W. Mid- dleton; INSTITUTIONAL SALas MANAGER: Elea- WILS delivers all tors... nor R. Manning; BANTaaar SALER MANAGER: Robert T. Fennimore. the Lansing Metro The "USIA is charged with our prop- Chicago: 360 North Michigan Avenue, 60601. area plus most of aganda effort," Mr. Meyerhoff writes, Telephone: 312 Central 6 -4115. another seven SENIOR Barron: Lawrence Christopher; Mm- "but confuses news with truth and to- wESr SALES MANAGER: David J. Bailey; As- counties. tally rejects advertising techniques." I BlaTANT: Rose Adragna. Hollywood: 1680 National didn't know news was to be confused North Vine Street, 90028. advertisers use WILS. Telephone: 213 Hollywood 3 -3148. Samos For Complete cost /M and other with truth. To me, they're synonymous. EoIToe: Bruce Robertson; WESrsaN SALES 92 audience data, write or call: MANAGER: Bill Merritt; ASSISTANT: Stephanie I, for one, do not think that the Alexander. VENARD, TORBET 8; MC CONNELL panacea for the outbreaks that have Toronto: 11 Burton Road Zone 10, Tele- phone: 416 Hudson 9 -2694. CossasPONDENT: occurred in the countries against the James Montagnes. RADIO all 1320 U. S. lies in the employment of advertising techniques as we know them in ASSISTANT PUBLISHER Lawrence B. Taishoff American business. I fear that to do so would only the to lead USIA become a BROADCAST NG Magazine was founded in 1831 medium for presentation of glowing by Broadcasting Publications Inc., using the title. BROADCASTING -The News Magazine of superlatives and vague generalities about the Fifth Estate. Broadcast Advertising* this country. What the USIA does need, was acquired in 1932, Broadcast Reporter in NS /NG 1933 and Telecast* in 1953. BROADCAHmrG- I think, is trust, support, and respect. - TELECASTINa was introduced In 1946. WIL5WATTS 24 HOURS A DAY ''Reg. U. S. 5,000 / Philip J. Harwood, Janesville, Wis. Patent Office Copyright 1965 : Broadcasting Publications Inc.

22 (OPEN MIKE) BROADCASTING, May 10, 1965 Among research techniques only Pulse gets out-of- home

...by going in!

This is the technique which earned for Pulse the AMA the home. Not self- conscious (unlike diaries). Not limited N.Y. Chapter award. The technique that gives you not to telephone homes. Face to face. Like the U. S. Census. sets, not just homes, but persons. Personal interview-in It's the only one we've ever used. In 250 markets.

730 Fifth Avenue, New N.Y. 10019 JUdson 6 -3316 mThe cuise, Inc. BROADCASTING, May 10, 1965 23 MONDAY MEMO from CHARLES DENTINGER, The Mennen Co., Morristown, N. J.

Network radio: Its audience is vast but its reach is specific

Radio is everywhere. Sports and CBS Radio News on CBS; and sports in the traffic times and on No one, advertisers, agencies, media Van Patrick Sports Reel, 7:30 AM News weekends when Mennen broadcasts are or the public, argues the point. With and Weekend News on Mutual, and carried. Each weekday morning from some 230 million sets in the United Joe Garagiola Sports and Monitor News 6 -9 a.m., in the early evening hours States, the radio medium has achieved on NBC. In addition to Warwick & and on Saturdays and Sundays, the an unrivaled universality. Legler, Grey Advertising and Tatham - man on the move or at home is a By the same token, radio's complete Laird handle the shows for Mennen. prime listener to radio news and sports. reach also may be its Achilles heel Significant was the use of four net- Tuning in the audience you want to when it comes to advertising. For works rather than one. As the No. 2 reach with your commercial in today's everywhere and everybody have little network radio advertiser in 1964, Men- complex marketing scheme is never practical value in business where the nen might have improved its cost ef- enough to obtain the maximum values goal is simply to get a substantial share ficiency by concentrating on one from advertising. Other advantages in of the market for a product at a reason- network, but the advantages in reach as the use of radio include the following: able cost. Today's advertiser couldn't opposed to frequency were far more Radio serves as a natural comple- care less about box -car figures unless important. ment to television, reaching new audi- it can be shown that radio goes some- To begin with, network radio audiences which for one reason or another where and is able to sell to somebody. ences are extremely loyal as well as might not see the television advertising. Advertising that hits the target for different. Among the four networks less Sports and news personalities serve Mennen products goes back to the than 15% of the audience is duplicated as ideal means for merchandising a company's earliest days when founder so that when bought in combination, product outside the scope of advertising Gerhard Mennen used horse, wagon the result is a substantially higher un- through personal appearances at sales and banjo player to promote sales of duplicated audience level. In an average meetings and other events as well as his first product. Mennen's method was week, according to recent Sindlinger providing a sound public service image. new. He advertised his product for sale data, the Mennen schedule reaches At a very low cost, network radio in drug stores, rather than selling on some 55% of all U.S. men 18 years provides continuity in advertising year - the spot. As the company grew under of age and older at a frequency of 4.9 round, buttressing the television adver- William G. Mennen Sr., Mennen pio- times and at a relatively low cost per tising. With some 4.500 commercials neered in placing the first full -page ad thousand when compared to other each year on some 1,200 stations on in The Saturday Evening Post. Mennen media. behalf of Mennen in markets large and was among the early users of network In addition, the audience includes all small, 12 months a year, little oppor- radio sponsoring big name shows, Ben age brackets since each network has tunity is lost to sell a potential customer. Bernie, Colonel Stoopnagle and Famous individual characteristics in age dis- For many advertisers who must re- Jury Trials among others. All were suc- tribution. One network, for example, ly on demonstrations of their products. cessful as the company's growth record is strong with younger audiences. use of radio might not be adequate. shows. Radio's impact here is important to But for many Mennen products, the Like many advertisers, Mennen left almost any advertiser, for the objec- spoken word combined with an effective the radio medium in 1950 for a period tive is not only to sell present potential commercial technique, serves well to when it found television was a more customers but to reach those who may convey the meaning and power of the effective means of communicating. soon be interested in your product. advertising message. Radio Return But unlike most major Obvious to most readers is the ap- If there need be a moral to the story, advertisers, Mennen moved back into peal of radio sports to men. One study it may be stated simply: Forget the radio in the late 1950's, first with spot showed 62% of the men turning to everywhere and everybody aspects of and then in 1960 with a network sched- radio for last- minute sports results, radio. Shape it to your advertising ule. The reasons were many for this while only 38% relied on television. needs so that your messages are beamed unusual step, but not among them was The Prime Listener The results are precisely to the audiences you seek to the fact that radio was everywhere. much the same when it comes to news reach with your product stories. Quite the opposite, a way was developed to reach a segment of "everywhere," Mennen's prime sales target the male audience. Charles F. Dentinger was appointed ad- Beginning with a single show on vertising manager of The Mennen Co., Mutual nearly five years ago, Mennen Morristown N. J., in September 1964. built an important sports and news Earlier he had spent more than 16 years franchise on four networks, all with in the high male- appeal program audiences, toiletries field in various advertis- as well as interest- catching to women ing capacities. Mr. Dentinger was born in who buy Mennen products. Through the Buffalo, N. Y., and attended the University years as Warwick and Legler sought of Buffalo. He is active in the Association of to improve the schedule, a number of National Advertisers and also in the changes has taken place, though the American Marketing Association. He basic concept has remained the same. makes his home with his family in Liv- In the lineup today are Tom Harmon ingston, N. J. Sports, News Around the World and Weekend News on ABC; Jack Drees

24 BROADCASTING, May 10, 1965 1b e st (firs Al' ii ''

Go od fs, ...... :,, Ntion in a QYfajor ...

".''.. u A arket.'L o be gated No

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OVER EVERYONE IN THE GREAT SAN FRANCISCO BAY

- , -l¡¡`..","¡V;."ii-j,-; 41 'Audience Measurement data are estimates orlly; subject to detects ad limitations of -.source iirateriai and Tethods,TPefej9re,it--..Y-pnt,-- AO Or:twisted .

THE STATIONS WC 14kciow U.S. Sales LIE KABL W-NUS WYSL KTSA KILT X-IRA DALLAS over SAN FRANCISCO CHICAGO BUFFALO SAN ANTONIO HOUSTON over LOS ANGELES 1ve hear of Lanasfe?

John of Gaunt, Duke of Lancaster, is known in history as the predecessor of a dynasty of English Kings. His name is better known in marketing for Lancaster, S. C. - home of the world's largest cotton mill, the Springs Mill. This busy industrial city is located 40 miles outside the Charlotte Metro area, and yet 91% of its TV homes tune in WBTV each week.* You may or may not have heard of Lan- to 3 caster, but you should know that this cotton mill center cffiW of the world is just one of the 129 satellite cities and towns making up the thriving WBTV -Charlotte market CHARLOTTE ... a market containing 562,000 television homes and JEFFERSON STANDARD BROADCASTING COMPANY WEIT /WBT -FM /WBTV /WBTW /Jaffarson Productions

ranking 22nd in the nation. ** Represented Nationally By Television Advertising CD Representatives, Inc. Nielsen Coverage Study 1965 Sales Management Survey of Television Markets

26 BROADCASTING, May 10, 1965 Ilroadcastiiiq THE sí

May 10, 1965, Vol. 68, No. 19 It's spring and spot TV sales soar Survey shows that record levels set last year will be beaten in many markets; good minutes harder than ever before for agencies to find

Television stations are in the midst of vey were supported by an informal the stations in reporting shortages of what is almost certainly the strongest sampling of leading station- representa- availabilities. They agreed fully with spring run of national spot advertising tion firms. The firms questioned told the stations that one -minute positions - business in TV history. BROADCASTING almost unanimously last as in the past -are in greatest demand Almost nine out of ten report spot week that their business currently and and shortest supply, but they took a sales currently surpassing last spring's for the year to date is exceeding last bleaker view of the market for 20- second record levels -and two -thirds of the year's marks for the same periods, with announcements. rest say they are holding even with last the increases usually in the 10 to 15% They also stressed-and the station year's spring pace. range. questionnaires also indicated -that the Fewer than one in 25 say they're lag- Reps Conservative The rep firms sales gains this year, although wide- ging. were somewhat more conservative than spread and often striking, have not been Result: advertising agencies may be moving into the biggest traffic jam they have ever encountered -or created -in trying to find choice availabilities for their clients. Good one -minute positions, historically the advertiser's prime favorite, are harder to find than ever before. On the average station minutes and participations are from more than 75% to almost 90% sold out between noon and 11 p.m. -and on some stations they are nonexistent for longer periods than that. More 20's The 20- second announcement length, which has often gone beg- ging in the past, appears to be continuing the modest gains first detected last fall, with perceptible if not spectacular sales increases in all day parts up to 11 p.m. Only ID's and 10- second announcements appear to be lagging behind the general advances shown by the other lengths, although in prime hours they, too, have picked up substantially in sales. There also are indications that color Wadsworth sworn in as seventh commissioner TV facilities are beginning to be a factor in spot buying. The FCC's newest member, James mony Wednesday as "one of the These findings and conclusions were J. Wadsworth (left), was sworn in most significant moments of my life." drawn last week from BROADCASTING'S Wednesday by Chief Hearing Ex- FCC Chairman E. William Henry, annual spring TV spot business survey aminer James D. Cunningham. Look- crediting the quip to Commissioner of stations. ing on are Mr. Wadsworth's wife Robert E. Lee, said the 6 -foot, fl- In four years that the survey has been and his brother, Reverdy Wadsworth. inch Mr. Wadsworth would "add conducted this was the fourth time that Commissioner Wadsworth, a Re- stature to this commission." The at least 75% of the respondents said publican who served President Eisen- new commissioner fills the vacancy business was running ahead of the com- hower as ambassador to the United created by the resignation of Fred- parable period in the preceding year. Nations and who held administra- erick W. Ford, now president of the Spot TV's last sluggish spring was in tion posts under President Truman, National Community Television As- 1961, at the bottom of a general eco- said he counted the swearing-in cere- sociation. Term ends June 30, 1971. nomic recession.

The findings in this year's station sur- 411111111111M1111W

BROADCASTING, May 10, 1965 27 IT'S SPRING AND SPOT TV SALES SOAR continued pounced with many advertisers buying three-, four- and five -week schedules, universally shared. Business tradition- reported gains. Where the gains were taking a hiatus and then re- instituting ally varies from market to market and described, they averaged about 18 %. their campaigns. even within markets, with some stations On an all -market basis, the 88% who Business on some CBS -TV affiliates dipping while others climb, and often reported increases this year considerably has dipped to some extent, it was said, there is no apparent explanation for the outnumbered the 75% who reported reflecting that network's slipping out of difference. gains in last spring's survey. Where the the undisputed leadership spot which it The survey findings were also sup- extent of the gains was described, how- had held for several seasons. ported, at least in general, by reports ever, this year's average increase was For the most part, daytime is still the from Broadcast Advertisers Reports that slightly lower-18% as against 22% "weak sister" in the spot TV family, despite a better -than -expected show of last May. they noted. spot business during the first quarter The volunteered comments from mar- One leading representative estimated their monitoring of stations during April kets of all sizes were overwhelmingly ex- that sales were up approximately 10% found a decided increase in business uberant. There was an occasional com- through the first four months of 1965. that was still continuing last week. plaint about a slump, and some protest The outlook through June is "bright," BAR officials estimated, on the basis that network sales of participations were but longer projections are uncertain be- of monitoring one week a month in each cutting into spot's potential. But for cause of short-term commitments, he of the top 75 markets, that total nonnet- the most part the reports were in the reported. He said he had every expecta- work business -local as well as spot - vein of "better," "incredibly good," tion that business for the year would on all U. S. TV stations in the first quar- "more activity," "healthy," "good to jump at least modestly over 1964. ter totaled $254,493,000. This would bright" and "excellent." An executive for a group -owned company described business for the year to be about $54 million more than BAR the first time in this annual For series date as "excellent," with sales exceeding predicted earlier this year and would some noted that were stations agencies those of the corresponding 1964 period project on a calendar -year basis- disre- calling for positions color in and around by an estimated 20 %. garding the fact that the first quarter is shows, but the number these volun- of Impressive A representative of me- usually regarded as below average-to teered comments was too small to in- dium -sized stations said business for the $1,017,972,000 in spot and local bill- dicate how much of a color has factor first four months was running approxi- ings in 1965. become in spot buying. mately 12% ahead of last year. He ac- Local is Better BROADCASTING'S sta- Several stations said signs thus far in- knowledged that sales gains were most tion survey also found some indications dicate business will remain good through impressive in the larger markets, with of local business gains, but these were the hot weather, and one broadcaster other stations "about holding their own." offset at least partially by occasional re- offered this advice: "unless agencies be- He felt daytime was an area that needed ports of no gains and possibly de- slight gin to order by Aug. 1 they will find it reinforcement and that a more realistic clines. Since the survey dealt with na- extremely difficult to find good avail - daytime rate structure must be devised. tional spot business exclusively, refer- abilities in this market by fall." An official of a large representative ences to local sales were volunteered Record Year? Some respondents, organization called business "generally observations and too few for projection. projecting even farther, ventured that good" but declined to estimate gains to One rep, however, suggested that al- their full -year sales would exceed rec- date. Despite the absence of long -term though his spot business was up, his sta- ords set in 1964 when national, state commitments, he said he could project tions' local sales were up even more. and local political campaigns helped to "rather good" spot TV sales for the In the station survey, which inquired swell the totals. first six months of this year. specifically about spot sales for this week Among the station reps sampled, prac- One major rep firm reported business (May 10 -16), 88% of the respondents tically all reported gains thus far, with "slightly off" in the first quarter when said business was running higher than the increases averaging about 12 %. compared to 1964, but said the outlook for the comparable week last year, 8% They said the trend toward shorter for the summer months was exception- reported no change and 4% said busi- flights is becoming even more pro- ally strong. He said major advertisers ness was off. with schedules in May and June had in- Among those estimating the extent of dicated they would continue heavily in their gains, the average increase was spot during July and August, pointing to 18 %. The average decrease, where in- the firm's best summer period in a num- dicated, was about 13 %, but the number Tyrex plans TV return ber of years. who put numerical value on the extent Prime 20- second announcements are of decline was too small to make that Tyrex Inc., New York, an asso- not moving well, he said. figure statistically meaningful. ciation of rayon tire cord pro- Another large- station rep said business Gains were most widespread in mar- ducers, announced that it would had been up about 7% in the first quar- kets having four or more stations, but return to television for the first ter, looked stronger now, and should be the average gain -where indicated -was time since 1959, following the "fine" for the full year. He reported greater in one- station and two- station resignation of the account last that several major advertisers had markets. week by McCann -Erickson, New voiced interest in placing more 30- second Practically all respondents from mar- York. announcements. These clients. he said, kets with at least four stations reported According to Tyrex, one -minute already have a number of half -minute increases, and among those estimating film commercials produced by the spots produced for use in tandem as the extent of the increase the average association's newly appointed piggybacks in many of their network gain was 11.5 %. In one and two-station agency, Palmer, Willson & Worden minute positions. markets 96% of the respondents re- Inc., New York, will be placed on This company also suggested that ported gains that averaged, where fig- live sports programs in 15 major prime 20- second spots, which most reps ures were offered, a little over 20 %. markets, beginning July 14. continued to see as a "hard sell," might Larger Markets In three- station be replaced with the advent of more 30- markets about 82% of the respondents second business.

28 (BROADCAST ADYERTISINO) BROADCASTING, May 10, 1885 WELCOME SOUTH BRAVES! WSB -TV welcomes baseball's ninth all -time home run hitter, Eddie Mathews, and the Braves Baseball Club to Atlanta. Beginning this season, WSB -TV will be the team's television wssTv home, carrying 18 Braves' games each season for the next three years. Channel 2 Atlanta Want to raise your batting average? You can ... on WSB -TV, the major affiliate. Represented by Petry league station in the nation's newest major league city. NBC

COX BROADCASTING CORPORATION stations: WSB AM- FM -TV. Atlanta; WNIB AM- FM -IV, Dayton; WSOC AM- FM -TV, Charlotte: WIBC AM -FM, Miami; KTVU. Sen Francisco -Oakland; WIIC. Pittsburgh.

BROADCASTING, May 10, 1965 29 1964 network and spot billing by classification

ESTIMATED EXPENDITURES -NETWORK AND SPOT TELEVISION -JANUARY- DECEMBER 1964 Total TV; Total TV Spot TV Network TV % Change Spot TV Network TV % ChanE ($000) ($000) '64 vs. '63 ($000) ($000) '64 vs. 'f AGRICULTURE $ 1,346M $ $ 1,346.0 Schools & colleges 416.0 416 ( +14.1 %) Miscellaneous 1,315.0 1,315 Feeds, meals 564.0 564.0 COSMETICS & TOILETRIES 103,812.0 183,935.7 287,747 Miscellaneous 782.0 782.0 ( +11.75' ALE, BEER & WINE 78,000.0 15,408.4 93,408.4 Cosmetics 12,059.0 7,925.8 19,984 ( +15.1 %) Deodorants 8,119.0 21,208.8 29,327 Beer & ale 66,451.0 15,405.6 81,856.6 Depilatories 104.0 827.9 931 Wine 11,549.0 2.8 11.551.8 Hair tonics & shampoos 28,854.0 38.752.2 67,606 AMUSEMENTS, ENTERTAINMENT 2,900.0 1,462.6 4,362.6 Hand & face creams, lotions 9,588.0 12,186.1 21,774 (- 17.2 %) Home permanents & coloring 17,403.0 34,783.0 52,186 AUTOMOTIVE 38,539.0 96,647.9 135,186.9 Perfumes, toilet waters, etc. 3,935.0 373.4 4,308 (+ 9.8 %) Razors, blades 4,855.0 27,749.3 32,604 Anti -freeze 214.0 1,770.4 1,984.4 Shaving creams, lotions, etc. 3,083.0 11,289.5 14,372 Batteries 61M 1,751.3 1,812.3 Toilet soaps 9,913.0 21,385.5 31,298 Cars 32,841.0 70,933.8 103,774.8 Miscellaneous 5,899.0 7,452.2 13,351 Tires & tubes 2,808.0 13,602.0 16,410.0 DENTAL PRODUCTS 18,927.0 48,948.8 67,875 Trucks & trailers 195M 4,505.0 4,700.0 (+ 6.9' Misc. accessories & supplies 2,420.0 3,043.0 5,463.0 Dentifrices 11,459.0 31,135.1 42,594 Automotive institutional 1,042.4 1,042.4 Mouthwashes 6,574.0 7,221.7 13,795 BUILDING MATERIALS, Miscellaneous 894.0 10,592.0 11,48E EQUIPMENT, FIXTURES, PAINTS 3,407.0 18,213.9 21,620.9 DRUG PRODUCTS 70,185.0 129,268.8 199,452 (- 8.6 %) 1+ 0.3`, Fixtures, plumbing, supplies 17.0 17.0 Cold remedies 18,344.0 26,858.4 45,20E Materials 1,554.0 7,677.0 9,231.0 Headache remedies 24,792.0 38,429.3 63,221 Paints 1,300.0 5,995.5 7,295.5 Indigestion remedies 2,642.0 18,880.1 21,522 Power tools 335.0 828.1 1,163.1 Laxatives 2,684.0 10,289.5 12,97:3 Miscellaneous 201.0 456.9 657.9 Vitamins 5,820.0 11,173.5 16,993 Industrial, materials Weight aids 6,089.0 4,729.4 10,81E institutional 3,256.4 3,256.4 Miscellaneous drug products 8,628.0 18,908.6 27,53E CLOTHING, FURNISHINGS, Drug stores 1,186.0 1,18E ACCESSORIES 14,068.0 9,664.8 23,732.8 FOOD & GROCERY PRODUCTS 250,756.0 180,312.1 431,06E (+ 3.8 %) ( +13.9` Clothing 5,412.0 7.173.1 12,585.1 Baked goods 30,983.0 15,753.2 46,73E Footwear 4,130.0 1,074.8 5,204.8 Cereals 44,855.0 36,222.2 81,07/ Hosiery 4,178.0 915.0 5,093.0 Coffee, tea & food drinks 40,727.0 22,476.8 63,20: Miscellaneous 348.0 501.9 849.9 Condiments, sauces, CONFECTIONS & SOFT DRINKS 101,930.0 27,062.6 128,992.6 appetizers 17,872.0 15,608.0 33,48( ( +25.9 %) Dairy products 18,013.0 14,562.3 32,57`. Confections 47,884M 15,348.3 63,232.3 Desserts 4,082.0 5,781.7 9,86; Soft drinks 54,046.0 11,714.3 65,760.3 Dry foods (flour, mixes, rice, CONSUMER SERVICES 32,641.0 34,109.5 66,750.5 etc.) 13,683.0 15,479.8 29,16; ( +27.7 %) Fruits, vegetables, juices 15,690.0 23,703.4 39,39: Dry cleaner & laundries 3.0 264.5 267.5 Macaroni, noodles, chilli, etc. 6,808.0 3,164.0 9,97; Financial 4,013.0 826.8 4,839.8 Margarine, shortenings 8,362.0 7,626.0 15,981 Insurance 7,198.0 19,654.6 26,852.6 Meat, poultry & fish 12,951.0 4,304.8 17,25`. Medical & dental 1,074.0 661.2 1,735.2 Soups 6,777.0 6,499.6 13,27( Moving, hauling & storage 53.0 11.2 64.2 Miscellaneous foods 14,172.0 6,804.8 20,97E Public utilities 11,703.0 7,148.2 18,851.2 Miscellaneous frozen foods 5,050.0 2,325.5 7,37` Religious, political, unions 6,866.0 5,543.0 12,409.0 Food stores 10,731.0 10,73]

Business briefly .. . dren on NBC -TV May 16 (6:30 -7:30 Dimension and CBS Radio Weekday p.m. EDT). News programs for nine weeks, begin- Polaroid Corp., through Doyle Dane ning June 21. Bernbach, P. Lorillard Co., through American Home Products, through Ted Bates & Co., P. Lorillard Co., through Grey Advertising, Institute of Life In- General Cigar Co., through Young & Lennen & Newell, and J. B. Williams surance, through J. Walter Thompson, Rubicam, both New York, has begun a Co., through Parkson Advertising, all and S. C. Johnson & Son, through network participation and spot TV cam- New York, will sponsor The Scherer- Foote, Cone & Belding, have each pur- paign for its White Owl Invincible MacNeil Report, a new Saturday pro- chased a quarter hour in NBC -TV's Cigars. The commercials, which feature gram beginning on NBC -TV Oct. 23 color special Grand Canyon: A Journey the French comedian Fernandel, will be (6:30 -7 p.m. EDT). The program, with Joseph Wood Krutch on June 1 spotted on TV sports programs through which NBC reported as completely sold, (10 -11 p.m. EDT). the spring and summer, and also will feature network news correspond- on NBC -TV's Huntley -Brinkley Report. General Mills Inc., Minneapolis, ents Ray Scherer from Washington and through Dancer-Fitzgerald -Sample, New Robert MacNeil from New York. York, and Kool -Aid Division of General The Colgate- Palmolive Co., New York, Foods, White Plains, N. Y., through The Scholl Manufacturer Co., Chicago, will sponsor The International Beauty Foote, Cone & Belding, New York, will through West, Weir & Bartel, New Spectacular special on NBC -TV on Aug. sponsor Kristie, a color special for chil- York, will participate in CBS Radio's 13 (10 -11 p.m. EDT). Colgate -Palm-

30 (BROADCAST ADVERTISING) BROADCASTING, May 10, 1965 Total TV; Total TV; Network TV % Change % Change Spot TV '64 vs. '63 Spot TV Network TV '64 vs. '63 'DEN SUPPLIES & Miscellaneous 1,943.0 3,074.5 5,017.5 IIPMENT 3,609.0 696.4 4,305.4 NOTIONS 474.0 386.1 860.1 ( +70.5 %) (- 4.4 %) ,OLINE & LUBRICANTS 32,699.0 25,504.4 58,203.4 PET PRODUCTS 14,954.0 16,886.1 31,840.1

( +21.7 %) ( +18.5 %) asoline & oil 31,938.0 25,304.0 57,242.0 PUBLICATIONS 1,994.0 1,399.1 3,393.1 il additives 529.0 200.4 729.4 1+ 9.2%) lisceIlaneous 232.0 232.0 SPORTING GOODS, BICYCLES: 'ELS, RESORTS, TOYS 19,860.0 12,182.2 32,042.2 TAURANTS 1,088.0 332.4 1,420.4 ( +51.7%) ( +39.6 %) Bicycles & supplies 265.0 429.2 694.2 ISEHOLD CLEANERS, Toys & games 19,350.0 10,747.6 30,097.6 ANSERS, POLISHES, WAXES 34,075.0 40,357.1 74,432.1 Miscellaneous 245.0 1,005.4 1,250.4 1+ 9.5 %) STATIONERY, OFFICE EQUIPMENT 1,101.0 5,215,2 6,316.2 leaners, cleansers 22,612.0 17,039.8 39,651.8 (+33.1%) door & furniture polishes, TELEVISION, RADIO, PHONO- waxes 7,281.0 13,414.2 20,695.2 GRAPH, MUSICAL INSTRUMENTS 1,539.0 9,291.4 10,830.4 lass cleaners 800.0 2,990.7 3,790.7 ( +50.3 %) orne dry cleaners 4.0 85.3 89.3 Radio & television sets 870.0 4,760.4 5,630.4 hoe polish 2,051.0 2,238.0 4,289.0 Records 643.0 643.0 'iscellaneous cleaners 1,327.0 4,589.1 5,916.1 Miscellaneous 26.0 4,531.0 4,557.0 ISEHOLD EQUIPMENT - TOBACCO PRODUCTS & LIANCES 6,520.0 17,378.8 23,898.8 SUPPLIES 50,164.0 146,836.5 197,000.5 ISEHOLD FURNISHINGS 2,206.0 8,427.8 10,633.8 (+16.4 %) (+ 0.4 %) Cigarettes 44,399.0 127,198.1 171,597.1 eds, mattresses, springs 1,196.0 1,430.1 2,626.1 Cigars, pipe tobacco 5,472.0 19,473.5 24,945.5 urniture & other furnishings 1,010.0 6,997.7 8,007.7 Miscellaneous 293.0 164.9 457.9 ISEHOLD LAUNDRY TRANSPORTATION & TRAVEL 17,293.0 2,072.4 19,365.4 'DUCTS 64,403.0 61,713.9 126,116.9 ( +21.3 %) (+ 3.7 %) Air 12,750.0 537.4 13,287.4 leaches, starches 10,850.0 6,356.9 17,206.9 Bus 2,101.0 2,101.0 ackaged soaps. detergents 44,305.0 49,319.9 93,624.9 Rail 976.0 976.0 lisceIlaneous 9,248.0 6,037.1 15,285.1 Miscellaneous 1,466.0 1,535.0 3,001.0 ISEHOLD PAPER PRODUCTS 24,597.0 12,476.9 37,073.9 WATCHES, JEWELRY, CAMERAS 4,764.0 19,442.4 24,206.4 ( +13.5 %) ( +12.2 %) leansing tissues 4,632.0 1,703.3 6,335.3 Cameras, accessories, and wraps 6,502.0 8,563.3 15,065.3 supplies 980.0 9,688.5 10,668.5 apkins 679.0 679.0 Clocks & watches 132.0 4,058.5 4,190.5 oilet tissue 3,891.0 459.1 4,350.1 Jewelry 62.0 134.6 196.6 liscellaneous 8,893.0 1,751.2 10,644.2 Pens & pencils 3,473.0 2,505.7 5,978.7 ISEHOLD GENERAL 7,818.0 15,326.4 23,144.4 Miscellaneous 117.0 3,055.1 3,172.1 (+ 7.0%) MISCELLANEOUS 10,340.0 4,929.1 15,269.1 rooms, brushes, mops 209.0 526.5 861.5 (+ 6.4 %) hina, glassware, crockery, Trading stamps 1,322.0 1,158.0 2,480.0 containers 1,064.0 980.0 2,044.0 Miscellaneous products 2,556.0 3,771.1 6,327.1 isinfectants, deodorizes 1,035.0 7,415.5 8,450.5 Miscellaneous stores 6,462.0 6,462.0 uels (heating, etc.) 577.0 577.0 TOTAL $1,016,009.0 $1,145,889.7 $2,161,898.7 isecticides, rodenticides 2,578.0 2,481.7 5,059.7 ( +12.1 %) itchen utensils 412.0 812.2 1,224.2 Sources: Network TV-LNA /BAR Spot TV-N. C. Rorabaugh Net time & program costs Gross time charges only.

olive had not yet assigned an agency, it Gulf- American Land Corp., Cape Coral, Modified near beer spots on was reported. Fla., through Paul Vente Associates, Baltimore, will sponsor on Mutual a Spot radio schedules began last week CBS -TV will pre -empt The Defenders 15- the Lis- minute program preceding on four Chicago stations for 13 weeks June 10 (10 -11 p.m. EDT) to present on ton -Clay heavyweight title match for a new non -alcoholic "beer," Jet Jazz on a Summer's Day, for the May 25. Michelob Hour of Excellence series of near beer, produced by U. S. Brewing specials. Anheuser-Busch, for Michelob Co. there. Placed through Livingston & Beer, sponsors the specials through C. Rep. appointments ... Associates, the spots were modified & York. after an original theme had raised ques- J. LaRoche Co., New Witc(Tv) Pittsburgh: Edward Petry tions concerning the possibility of con- & Co., New York (CLOSED CIRCUIT, Gillette Safety Razor Co., Boston, in a troversial youth appeal. push for a greater sales share of the April 19) . TV spots expected to be used later women's shaving care market, will sup- KAOR Duluth, Minn.: Mid -West Time and four -color full page newspaper ads port a new Lady Gillette introductory Sales, St. Louis, as regional representa- also are being used. If successful the promotion with commercials on its reg- tive. ular network TV schedules (NBC and drive will expand elsewhere. The agency ABC) through the summer. Agency is Ktst Salina, Kan., and wcvA Geneva, said WBBM, WGN, WIND, and WMAQ radio spots. Clyne & Maxon, New York. N. Y.: Grant Webb & Co., New York. are carrying the

31 BROADCASTING, May 10, 1965 Gross Percent Categories Expenditure of total RAB posts scorecard ($000) Confections 3,800 1.6 Apparel 3,700 1.6 Agricultural 3,200 1.4 Soaps, cleansers, on radio in 1964 detergents 2,400 1.0 Amusements 2,300 1.0 Publications 2,200 0.9 Household furnishings & Estimates out today show food firms contributed appliances 2,000 0.9 Paint, hardware, building 2,000 0.9 Pet Foods 1,200 0.5 most to the $300.9 million for network -spot Radio, TV, records 700 0.3 Religion 3,800 1.6 Miscellaneous 6,600 2.8 Radio's gross sales to national and ing). Estimates based on reports to Peat, Marwick, Mitchell regional advertisers in 1964 totaled Miles David, RAB administrative & Co. by major market stations and station representatives are gross before any $300.9 million, according to estimates vice president, noted that food adver- discounts or agency commissions. This makes being released today (May 10) by the tisers had spent some $56.2 million in them comparable to data for other media in- Radio Advertising Bureau. the combined radio media. This, he cluding network radio, spot TV and network TV. The estimates put spot radio's gross said, demonstrated that "advertisers and NETWORK RADIO CATEGORIES FOR 1964 agencies are aware of radio's impact Gross Percent billings at $232.6 million and network Categories on housewives, the vast Expenditure of total radio's at $68.3 million. buyers of the ($000) The estimates reflect time sales be- majority of food products." Foods 14,700 21.5 fore discounts and agency commissions Mr. David reported widespread re- Automotive 10,100 14.8 and also include some advertiser out- sponse to RAB's publication last week Cosmetics & toiletries 6,800 10.0 Drugs & proprietaries lays for talent fees, notably in the of estimates for spot and network's 6,700 9.8 net- Cigarettes, cigars, tobacco 4,600 6.8 top 100 advertisers (BROADCASTING, work category, RAB officials said. Consumer services 4,600 6.8 Thus they are generally comparable May 3). "We have been literally del- Gas & Oil 4,400 6.4 to data published for other media but uged with calls for more detailed in- Confections & soft drinks 4,300 6.3 Publications not comparable to FCC's annual time - formation on the advertisers we named, 2,500 3.7 and on those who spent some money Paint, hardware, building 1,400 2.0 sales estimates, which are computed on Soaps, cleansers, in a net basis. The FCC has not pub- radio but not enough to make the detergents 1,400 2.0 lished its figures for 1964, but BROAD- lists." Radio, TV, records 1,100 1.6 CASTING'S estimates, based on reports The product category reports were Household furnishings & from stations and historically close to said to reflect spending by all national appliances 900 1.3 those subsequently advertisers on which information was Beer, ale, wine 800 1.2 released by the FCC, Travel & shipping 500 available, just those in the 100. 0.7 indicated last February that 1964 net not top Religion 1,300 1.9. time sales totaled almost $234 million The RAB lists: Miscellaneous 2,200 3.2 for spot radio and about $42.4 mil- Figures as reported to Peat, Marwick, Mitchell SPOT RADIO & Co. by lion for network radio (BROADCASTING, CATEGORIES FOR 1964 ABC, CBS, MBS and NBC radio networks, are gross before any discounts or agency Feb. . Gross Percent 22) commission. This makes them comparable Categories Expenditure of total to RAB's figures are based on confi- data for other media including spot radio, spot ($000) dential reports submitted to an account- TV and network TV. ing firm by all four national radio net- Foods 41,500 17.9 Automotive works and, in the case of spot, by in- 36,900 15.9 Cigarettes, cigars, tobacco 24,000 10.3 dividual radio stations and station rep- Beer, ale, wine 23,900 10.3 Cities Service ups resentation firms. They do not include Gas & oil 15,800 6.8 expenditures by local advertisers, which Consumer services 14,200 6.1 TV name the FCC reported at almost $450 mil- Travel & shipping 13,900 6.0 for change Soft drinks 11,900 lion in 1963 and BROADCASTING esti- 5.1 Drugs & proprietaries 9,400 4.0 mated at almost $501 million for 1964, Cosmetics & toiletries 7,200 3.1 Cities Service Oil Co., Tulsa, Okla., both on a net rather than a gross basis. with a plan to change its image and the The RAB estimates were derived face of its filling stations across the from a special report on 1964 radio country while introducing Bolte goes a new brand expenditures by product category. This outdoor name, CITGO, will double its advertis- stemmed from material collected for ing budget in 1965, the additional bill- Brown Bolte, RAB's series of quarterly reports on former president ings going to visual media. of Sullivan, Stauffer, & expenditures by leading advertisers, Colwell Television schedules, both network Bayles, New York, announced last initiated about a year ago, and is the and spot, starting May 17, call for ex- week he has formed Colonial Sub- first category breakdown available for penditures of $2.5 million, twice the urban Outdoor Advertising Inc. radio in many years. company's 1964 commitment to the Food First in Line It showed food with headquarters in Hartford, medium. products led in radio investments in Conn. Mr. Bolte recently acquired The TV plans include participations Metromedia's New York and both spot and network, representing Con- in NBC -TV's Today and Tonight shows 17.9% necticut suburban outdoor adver- of spot radio's gross billings and and The Man From U.N.C.L.E. and 2 1.5% of tising facilities and the Hartford network radio's. Automotive spot flights in 26 cities on an average of was in plant of General Outdoor Adver- second both, but cigarettes and three stations per market. The agency other tobacco tising Co. His acquisition products ranged third in repre- is Lennen & Newell, New York. spot sent an investment and fifth in network, while cos- of more than Cities Service advertising manager metics and toiletries were $2 million, it was said. third in net- Raymond Keck, said the television plans work and tenth in spot (see list follow - would require a new set of color corn- 32 (BROADCAST ADVERTISING) BROADCASTING, May 10, 1965 mercials. ads of cigarette advertising and promo- The company will continue its co- Cigarette bill tion, and 4) such recommendations for operative advertising program with local legislation as it may deem appropriate." dealers in radio spending approximately Senator Neuberger voted for the $1 million in the medium this year, an sent to Senate amended bill, but asked and was granted amount which is matched by Cities a week to prepare additional comments Service outlets. for the record. Senate action could If is shown on A major part of the Cities Service package come within a few weeks. changeover is the introduction of a new The House Commerce Committee is TV, side with warning brand symbol, a three -tone red "trimark" considering similar legislation, but has which will replace the company's yet to report out any. Favored there is pres- must be displayed ent green -on -white delta emblem. It was a bill introduced by Representative Wal- explained that visual media would be ter Rogers (D- Tex.), which resembles best suited for the campaign. An apparently innocuous cigarette la- the Magnuson bill in many respects, al- A closed-circuit color television pro- beling bill with a real sleeper in it for though its prohibition of advertising gram using the Theater Network Televi- television was unanimously voted out of regulation is absolute, rather than for a measures leave sion System, was presented in 19 cities the Senate Commerce Committee last three -year period. Both last week to explain the new brand week. enforcement to the Justice Department, making the pill a little less bitter for the name and marketing plan to Cities Serv- on The bill, S 559, is based primarily tobacco industry, which fears that FTC ice dealers throughout the United States. by Senator Warren G. one submitted or Food & Drug Administration en- the Magnuson (D-Wash.), chairman of forcement would lead to increasingly committee, and it bears his name. stringent regulations. Color's virtues cited Basically, it would require the warn- If Congress has not acted by July 1, ing "Caution: Cigarette Smoking May FTC rules requiring a warning state- by Thomas Sarnoff Be Hazardous to Your Health" to be ment on packs and in advertising will "located prominently on the front or go into effect (BROADCASTING, April 5). back of the package in conspicuous and Today's 3.28 million color television legible type in contrast by typography. sets may seem small in comparison to layout, or color with other printed mat- Petker plans ad the black -and-white circulation of some ter on the package." 53 million. But But, the committee instructed its on smoking this number. professional staff to include in the offi- drive "which is more cial committee report its express inten- than the circulation to require display of the side of the A nationwide multimillion dollar anti- tion of most mag- package with the warning when pack- smoking advertising campaign is being azines" is enough ages are used in TV commercials (al- planned by Al Petker, radio promotion to have influenced though there is no requirement that the specialist, who gave up smoking two several leading package be shown at all). Committee months ago after suffering a heart at- advertisers to reports are often used by the courts to tack which he attributes to the many sponsor color pro- discover the "intent of Congress." packs of cigarettes he smoked each grams and to pro- Enforcement would be through the day before that time. duce their com- Mr. Sefmoff Justice Department, with violations con- Mr. Petker said he plans to use an es- mercials in color, sidered a misdemeanor and subject to timated $1 million worth of time on according to Thomas W. Sarnoff, NBC fines up to $100,000. more than 1,000 radio stations, time he West Coast vice president. The committee rejected by a large acquired through his Broadcasters Serv- Speaking, last Monday (May 3) to margin Senator Maurine Neuberger's ice Bureau, which exchanges promotion- the Hollywood Advertising Club, Mr. (D -Ore.) bill calling for warnings in ad- al services for time on what is commonly Sarnoff said the added costs of color vertising. Several substantial changes thought of as a barter arrangement. TV are now less than 20% in compari- were made in the original Magnuson Subsequently, he expects to buy TV son to about 50% for magazines. Color - measure. A section requiring statements time and newspaper space, in addition film costs, which used to add about one - of tar and nicotine content on the pack- to radio. third to monochrome, now add only age was rejected, the warning statement Mr. Petker said that health organiza- 15 %. For videotape, the margin is un- was strengthened a little, and "front or tions spend millions on research to prove der 5% and for most tape shows runs back of the package" was added to pro- the harmful effects of smoking, but their only about 2% to 3% more than black - hibit placing the warning inconspicu- findings have little effect on the public. and -white programs. ously on a side panel. "They publish a report, the surgeon gen- Mr. Sarnoff predicted prices for A final amendment added by Senator eral makes a statement, and for a few smaller sets, which are now down to Magnuson forbids federal, state and lo- days some people stop smoking. Then about $320, will probably get as low cal authorities to require any additional the fears quiet down and they go back as $300 before the end of the year. statement relating to smoking and health to smoking again." There will be 5 million sets before the on packages or in advertising for a pe- He said he will operate differently, by end of 1965 and 19 million by 1970. riod of three years. It also instructs the using aggressive advertising to persuade The main reason advertisers prefer Federal Trade Commission, aided by people to stop smoking, just as the to- color, he said, is that owners of color the Department of Health, Education bacco companies advertise to encourage sets prefer to watch color programs and and Welfare, to report to Congress not people to smoke their particular brands. color commercials. "For an equal num- later than 18 months after adoption and "Cigarettes are sold with sex appeal," he ber of color and black- and -white homes, annually thereafter "1) the effectiveness said. "I'm going to use exactly the op- more people will watch the show in of cigarette labeling, 2) current infor- posite approach. Our ads will say that color ... and a greater share will re- mation on the health consequences of smoking is dirty; smoking is poisonous. member details of the advertising." smoking, 3) current practices and meth- We'll advertise daily and we'll use strong

BROADCASTING, May 10, 1805 33 different things to different people. A good part of this is certainly due to the lack of courage of some sponsors, a BAR estimates for 21 markets lack of courage coupled with a certain naivete about numbers and perhaps Estimates of the dollar volume of markets during the week indicated. even a lack of taste. But surely some nonnetwork television business on of the reasons must also fall upon the the air in 21 U. S. markets during Week ended April 16: shoulders of some of the broadcasters - and for about the same reasons." the week ended April 16 are reported Altoona, Pa. (3) $101,870 below as compiled by Broadcast Ad- Buffalo (3) 308,561 He noted that broadcasting is the pri- vertisers Reports. Charleston, W. Va. (3) 125,928 mary advertising medium for Pacific The estimates are based on moni- Fresno, Calif. (4) 107,144 Northwest Bell, getting 46% of a $900,- toring, using discounted -rate formu- Green Bay, Wis. (3) 77,300 000 ad budget not including the Yellow las developed with the assistance of Kansas City, Mo. (3) 290,440 Pages campaign. He also noted that leading advertising agencies. BAR Louisville, Ky. (3) 130,173 PNB's share of the Bell Telephone Miami (3) 284,880 monitors, and makes estimates for, Hour is about $9,000 per program and Milwaukee (4) 250,715 about 15 to a 20 markets week, cov- Norfolk, Va. (3) 127,610 with this weekly outlay, he is concerned ering the top 75 markets in the Omaha (3) 131,826 with the number of people reached by course of a month. These estimates Philadelphia (3) 854,843 the program. appear weekly in BROADCASTING. Portland, Me. (3) 73,848 Mr. Holloway questioned if the rat- In the list below, the numeral in Providence, R. I. (3) 189,318 ings which give the Telephone Hour parentheses immediately following Rochester, N. Y. (3) 137,528 20% of the audience are enough. He Salt Lake City (3) 103,015 the market name indicates the num- noted that the phone business "thanks ber of stations monitored. The dol- South Bend, Ind. (3) 50,380 Tampa, Fla. (3) 185,846 to changing technology and society, is lar figures are BAR's estimates of all Toledo, Ohio (2) 121,553 a more competitive business." And un- local national spot, regional and Washington (4) 351,996 der such conditions, he asked, should business on the air in the respective Wichita, Kan. (3) 93,532 the Bell system be interested in a relatively small segment of the audience. The answer, he felt, is that until something else comes along the Tele- reason -why copy." tween The Wild, Wild West and Ho- phone Hour is what the Bell system Asked if he expects to have any trou- ean's Heroes, and at 8:30 p. m. Satur- prefers to have. ble getting stations who now carry to- days between Trials of O'Brien and The People like choice. the PNB official bacco advertising to accept his anti- Loner. The affiliates had been polled by said, and they like the firm that offers smoking ads, Mr. Petker replied: "Not a the CBS -TV affiliates board, and their it. "And if you as a business are more bit." He expects to submit his copy to consensus was that the shortening of the oriented to providing choice." he the FCC for approval before offering it mid -breaks would set a bad precedent. added, "you quite naturally pay more to radio and TV stations, he said, "and "They didn't want to see a trend toward attention to your customer's wants and once the FCC has approved it, no sta- two standard lengths, minutes and 12's," needs." tion can turn it down." Carl Lee. of the Fetzer Stations, chair- If the marketing concept of going Mr. Petker said the foundation, like man of the affiliates board said. only for biggest audience was true, he Broadcasters Service Bureau, will be lo- After the affiliates decided against the said, "we'd still be selling one basic cated in Beverly Hills, Calif., but not in three one -minute breaks that the net- black phone, which would probably the same building. work had originally suggested, William satisfy most people ... but we'd have B. Lodge, CBS -TV vice president for many more red marks in our company affiliate relations and engineering, said ledgers." Three station breaks the network next fall would make available for station sale up to three one - rejected by affiliates minute positions in the evening sched- Taylor urges radio ule if those minutes remained unsold to improve CBS -TV affiliates meeting in Los network advertisers. Mr. Lodge said to image Angeles last week (see page 62) re- those positions would be pre -emptible jected three of seven station breaks that by the network on two weeks' notice. An accelerated growth design can had been offered by the network to ac- hasten the advent of the billion- dollar comodate one -minute announcements year in radio billings, Sherri! Taylor, for spot sale next fall. The three that Oregonians told about vice president for radio of the National were rejected would have been worked Association of Broadcasters, said last into the network schedule by shortening 'shortsighted greed' week. the mid -break in preceding programs to He offered a five -step program for 12 seconds (BROADCASTING, April 5). The mass market, which many spon- this growth in a speech to the Montana Midbreaks are normally 32 seconds sors look for, may be hurting television, Broadcasters Association meeting in long. sponsors and the public, more than it Missoula: Two of the four breaks that the affili- is aiding any one of them. H. H. Hollo- Capitalize on the set -circulation ates accepted are now in the schedule: way, vice president, Pacific Northwest factor. Bell, told Preceding the Ed Sullivan Show and the Oregon Association of Wage an "all -out, inexorable bat- will occur Broadcasters in CBS Reports. The other two Eugene that "short- tle" against more government interfer- sighted greed in the Thursday Night Movies when for the biggest common ence. that feature begins in the fall. denominator market is working to the The three that were rejected had been economic detriment of many sponsors Improve radio's image. offered at 8:30 p. m. Wednesday be- and some broadcasters." Reflect a quality image to decision tween Lost In Space and The Beverly Mr. Holloway charged broadcasters makers at the top level. Hillbillies, at 8:30 p. m. Fridays be- and sponsors are "not saying enough Remember that radio is a part of

34 (BROADCAST ADVERTISING) BROADCASTING, May 10, 1965 You meet more people in the Golden Triangle

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In WSJS Television's Golden Triangle of 3 metro cities and 33 progressive counties there are more people and more households than in any other single market in North Carolina. It's North TELEVISION 12 Carolina's No. 1 in the nation's No. 12 state. WINSTON -SALEM / GREENSBORO / HIGH POINT Represented by Peters, Griffin, Woodward

BROADCASTING, May 10, 1965 35 show business. by everyone with "an interest in both Mr. Taylor said fighting government Scrutiny and American broadcasting and American encroachment at the local level is just education ... the FCC, the broadcast- as important as attacking it on Capitol ing industry, educators and the general Hill. "We must hold fast to the very debate on ETV public." logical rationale that we know the needs Mr. Wasilewski offered four questions of our community better than anyone that should be examined: else," he said. Wasilewski concerned about Won't educational stations lessen He reminded the broadcasters that it their "true and desirable educational can pay to use radio to "turn on the slow invasion of thrust" by competing with commercial personality. Let's work on good taste, stations for ad budgets? intelligence, quality, and maybe even a commercialism in education Won't pressures increase for more, little more dignity. And let us reflect longer and harder hitting commercials this ... on the air, through our talent, Although commercial broadcasters once educational stations start carrying our newsmen, our salesmen." He said have sympathy for the "severe and con- spots? listeners should be treated like "intelli- tinuing financial problems" that face Will educational stations ever re- gent adults who have educated tastes." educational radio and TV stations, vert to their original status if they are In seeking a bigger piece of advertis- there is need for "public scrutiny and allowed to go commercial? ing budgets from top echelon officials a general debate" over "creeping com- Wouldn't efficient organization of who allocate the funds, Mr. Taylor mercialism" by educational stations. educational stations to "tap on a regu- urged the broadcasters to get rid of Vincent Wasilewski, president of the lar basis, resources which might be "carnival barking" and "Coney Island National Association of Broadcasters, available" cure the "usual difficult shilling." told the Kentucky Broadcasters Associa- growing pains of any new organization ?" tion meeting in Louisville last Tuesday He said educational outlets have ac- Agency appointments ... (May 4) that "commercialized educa- cepted "grants, underwritings, gifts, or whatever terminology you care to apply, The Ronson Corp., Woodbridge, N. J., tion service" is being fostered by the in return for sponsor identification an- has terminated its four -year relationship FCC "an inch at a time." nouncement." By usage common to with Doyle Dane Bernbach, New York. He said more and more educational broadcasting, he charged, this activity Ronson announced last week it has ap- stations are "cocking their ears to the siren song of the commercial cash regis- constitutes sponsorship. "The mention pointed Smith & Dorian, New York, of a company name on the air has to handle advertising of Ronson lighters, ter" and the growing trend of sponsor identification value, as any company so identified lighter accessories and LP gas products. by educational stations marks a "radical change in concept and will attest," he added. Smith & Dorian also handles Ronson's and Mr. Wasilewski cited the criticism electric shavers and all electric appli- direction from all congressional John F. White, of ances. commission thinking on the subject." president National The NAB president said commercial Educational Television, had levied Monroe Greenthal Co., New York, broadcasters are not in a position to against WNDT (Tv) New York area has resigned the $2- million ($1.2 mil- suggest that a struggling ETV be cut ETV for having Shell Oil underwrite lion in broadcast) Chock Full o' Nuts off "from what appears to be a blood two five -minute newscasts that included business effective May 31. Greenthal transfusion. It is too much like the bully mention of the firm name at the open- acquired the business Jan. 14 from Gar- beating up the undersized kid in the ing and close of each show. Mr. White field Advertising, same city. A new block." However, he noted, there are had maintained that ETV's should not agency was not named. several questions that must be answered be broadcasting news, that it was "not an educational television service." FM Too Mr. Wasilewski also pointed to a midwest FM educational station that "interrupts basketball games Contributing sponsors get air credit on WTHS -TV to thank the donors who made it possible." He also cited the FCC's recent The Community Television Foun- ness people, in particular, some ex- decision to allow WNDT to "solicit 15 dation of South Florida Inc., which cuse to support" the cultural adult large corporations for contributions of. supports programing on Miami's non- programing. $200,000 apiece" in return for donor commercial WTHS -TV from 5 to 11 Mr. Keller said the FCC requires identification (BROADCASTING, April 5 p.m., is seeking to raise $100,000. identification of sponsorship and this et seq). The foundation, in a brochure to approach to raising the money seems Commercialized educational service, business firms in the Miami metro- consistent with the commission rules. the NAB president concluded, "should politan area, says that "each hour Although WTHS -TV (ch. 2) and its be exposed to public scrutiny and you underwrite will carry a non- sister station WsEC -Tv (ch. 17) are opened up for general debate, and P commercial announcement of your licensed to the Board of Public In- would urge that further 'creeping com- participation." It lists the cost per struction of Dade county, the school mercialism' be restrained until these hour at $100 and allows the donor board maintains responsibility only basic decisions are made." to select the hours he wishes to sup- for in- school programing. The Kentucky broadcasters also port. Mr. Keller said the fund drive was heard Lawrence H. Rogers II, president James I. Keller, president of the conducted in March on an everyday of Taft Broadcasting Co., Cincinnati. foundation, said the on -air acknow- basis with spots on the educational support community antenna TV systems ledegments would be made only if stations. He said the commercial sta- that "fill a necessary gap in the nation's the contributors wanted them. He tions had also given spots calling broadcast service as a supplement to said offering the announcements attention to the drive. As of last broadcasting," but denounce "unfet- "will be an inducement for institu- Wednesday (May 4), he said 3,233 tered, unbridled use of this service by tional type of activity and give busi- donors had contributed $43,113. any sort of wired TV service without so much as a 'please' or a 'thank you' or any form of payment."

36 (BROADCAST ADVERTISING) BROADCASTING, May 10, 1965 A HOUSEHOLD NAME A PRE -SOLD NAME AN UNFORGETTABLE NAME A NAME THAT MEANS QUALITY

HE MOST DISTINGUISHED NAME IN THE HISTORY OF DOCUMENTARIES

David L. Wolper in association with the editors of Time -Life presents IE MARCH OF TIME

EIGHT OUTSTANDING ONE HOUR TELEVISION PROGRAMS ie greatest name in the history of documentaries, The March of Time, now comes to television. The all new March of me will be filmed around the world by Wolper Productions, working with TIME -LIFE's 500 international correspondents. This distinguished new series will capture the excitement, the conflict, the drama of the 60's.

WOLPER TELEVISION SALES INC. 555 MADISON AVENUE, NEW YORK, N.Y. 10022 tion, point -of -sale, packaging and design BBDO's campaign for efficiency are involved. A new project announced last summer was described by Mr. Dillon as Dillon tells New York ad club of six moves a method of "making decisions about new product introduction." As de- by agency to help bolster its clients' profits veloped by a group of mathematicians, this operation seeks to increase ac- BBDO's "Efficiency Incentive Fee covering up important qualitative differ- curacy in estimating new product prof- Plan," its use of computers for media ences." Mr. Dillon added that BBDO itability. analyses and its on-air commercial test- had been convinced that it was possible Mr. Dillon said he believed in the ing through "Channel One" were cited at least to get 10 to 15% more "effec- next few years advertising people "will by President Tom Dillon last week as tiveness out of the media dollar in be hearing quite a lot about this proc- three of six basic moves by his agency terms of reaching the desired pros- ess. We gave it the nickname, Demon, to "improve our clients' profits by per- pects." and there is every indication that it will forming our function more efficiently." The other three BBDO -developed dramatically reduce the cost of new Mr. Dillon, in a speech at the New functions established to improve client product introduction and the prospect York Advertising Club luncheon held profits: of new product failure." as a salute to the agency, said BBDO The so- called "information retriev- now has six clients in the fee plan al" process, which Mr. Dillion said, was which in the aggregate bill more than an expensive and complicated system $60 million annually. The BBDO sys- set up to allow one to get "almost in- Goodrich drops out tem is set up to assure agencies a stantaneous access to past facts" in profit on accounts involved and to marketing and research. He said this of NBC -TV spy show assure clients that the agencies' profits bypassed the difficulties of never using will not be excessive (BROADCASTING, again data which was expensive to ob- Feb. 8) . tain in the first place but "never used The B. F. Goodrich Co. withdrew He noted that BBDO's on -air TV from sponsorship of a documentary commercial testing was developed out program on NBC -TV last Tuesday of concern over "the cost of prepar- (May 4) because it felt the telecast ing TV commercials and the tremen- might "do harm to the United States dous risk involved of the client's money government." in putting on the air television com- The program was titled The Science mercials that were not fully pre- tested." of Spying and dealt with espionage He said that BBDO has now tested a activities of the Central Intelligence total of 493 commercials in the on -air Agency. When Goodrich decided earlier laboratory which started on June 6, that day to withdraw its sponsorship, 1961. NBC-TV carried the documentary (10- BBDO's "Channel One" commercial 11 p.m.) on a sustaining basis. Good- testing has reported on the compara- rich had agreed to pay an estimated tive effectiveness of such practices as $180,000 to sponsor the program. back -to -back slotting of commercials, Among those interviewed on the use of billboards and hitchhikes presentation were Allen W. Dulles, (BROADCASTING, March 30, 1964). former head of the CIA and Richard Bissell, former director of planning for Dramatic Information In its on -air the agency. At one point Mr. Dulles testing, BBDO places commercials on said he could not deny that the U. S. a half -hour syndicated show it sponsors had encouraged the Shah of Iran to (now in Utica, N. Y.). Mr. Dillon overthrow the Mossadegh government of the TV viewers were said that none in 1953. Mr. Bissell remarked on the aware that BBDO was the sponsor as program that in some crucial areas of series was part of the station's regu- the the world, the U. S. supported the lar programing, but that the thousand political right "not because they are random phone calls placed after the rightists," but because there were no show asking viewers about the com- Mr. Dillon alternatives to chaos. Improve clients' profits mercials gave the agency "dramatic" Representatives of Goodrich and its information that "enabled us to estab- agency, BBDO, viewed the film on lish definite methods that could double again because no one will know how to Monday, the day before the scheduled the effectiveness of the TV commercial get at it at some future date." telecast. On Tuesday NBC -TV was dollar." Another operation - BBDO's notified of the cancellation. The pro- The use of the computer in media "CDC" (Communication Design Cen- gram, a BBDO spokesman said, "is analysis was begun on Sept. 26, 1962, ter) -was begun about a year ago. entirely different from the outline sub- Mr. Dillon said, noting that it has CDC is made up of "a highly skilled mitted to and accepted by BBDO." "brought about a far greater efficiency design and creative group that is part A statement issued by BBDO said the in media buying and has contributed to of our marketing department" which program, as produced, "violates the the more profitable use of advertising serves, Mr. Dillon said, to bring crea- general advertising policy of BBDO's money." He said the approach was tive people in close alliance with mar- client, B. F. Goodrich, in that the tele- developed to meet a concern over "the kets and with marketing department cast treats a controversial issue in a way disorganized and subjective methods planners. The aim, he said, has been which may do harm to the government which had prevailed in the selection of to sharpen agency participation in the of the United States, with no assurance media," and that the "widespread use follow- through in a great many media that the government of the United of total audience figures for media were advertising campaigns wherein promo- States has been consulted with respect

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BROADCASTING, May 10, 1965 39 to the contents of the program." as well as New York and Tatham -Laird NBC issued a statement claiming Tatham -Laird, a Hollywood office in addition to its that the content of the show "fell Chicago facilities. The future status of within the broad outlines of the pro- Kudner's Chicago office, which was gram policy originally submitted to and Kudner merging recently established is yet to be deter- accepted by the B. F. Goodrich agency, mined. TL&K will have a roster of BBDO." It pointed out that NBC News, clients including Abbott Laboratories which produced the documentary, takes $50- million consolidation (Sucaryl, Pream); Carter Products "full responsibility for the content and (Demi imitation margarine); Duffy - treatment of the Science of Spying as expected to get Mott; Duncan Foods Co.; General it does for all its programs." The state- Mills (dog food); General Telephone ment added that the program was made stockholders' approval & Electronics and subsidiaries; Sylvania available to the advertising agency for Electric Products Inc.; Kemper Insur- viewing in accordance with standard ance Group; Pan American World Air- Stockholders of Tatham- Laird, Chi- policy. ways (clipper cargo), and Procter & cago, and the Kudner Agency, New Gamble (Mr. Clean, Head & Shoulders York, will be asked shortly to approve shampoo and other products). BCG to represent WKBD (TV) a consolidation of the two advertising agencies (BROADCASTING, May 3). Broadcast Communications Group, A joint announcement from T -L and Commercials in New York, which represents Crosley Kudner last Friday (May 7) said that Broadcasting stations has been signed by a $50- million agency will emerge from production ... Kaiser Broadcasting Corp. to represent the consolidation. It will be called its wxBD(TV) Detroit, a UHF station Tatham -Laird & Kudner. T-L bills an Listings include new commercials be- on channel 50. estimated $30 million, of which 65% ing made for national or large regional It was the first station outside the is in broadcast, and Kudner has ap- radio and television campaigns. Ap- Crosley group to assign its representa- proximately $20 million in billing, of pearing in sequence are names of adver- tion to BCG. BCG was organized in which about 10% is in TV- radio. tiser, product number, length and type October 1964. The announcement stated t h a t of commercials, production manager, "prompt shareholder aproval is expect- agency with its account executive and NBC -TV makes Saturday sales ed and no client conflicts are foreseen." production manager. The election of a new board of di- Mel Blanc Associates Inc., 1680 North Vine Sales in NBC -TV's Saturday fall day- rectors and officers will take place im- Street, Hollywood 90028. time schedule reached more than $4 mediately following stockholder meet- State of New Mexico, Santa Fe (New Mex- ings to approve the merger. ico); ten 30's for radio, humorous. Noel Blanc, million in a recent 10-day period it production manager. Placed through governor's was reported by the network last week. An executive committee has been office. Sponsors buying into the NBC -TV formed to set policy between board Mile High Kennel Club, Denver (kennel club); Saturday fall lineup include Mars Inc. meetings and play a major role in six 60's for radio, humorous. Noel Blanc, production manager. Agency: Ekberg, DeGrofft & (through & consolidating operations and policies. Needham, Harper Steers), Hunter Inc., Denver. Ed Hunter, account execu- Alberto Culver (BBDO), Kenner Toy It consists of James F. Black, executive tive. Co. (Leonard Sive), vice president, Kudner; Kenneth Laird, Miles Laboratories Clef 10 Productions Inc., 421 West 54th Street, (Leo Burnett), General Mills (Dancer- board chairman, Tatham -Laird; Wil- New York 10019. Fitzgerald- Sample), American Doll Co. liam A. MacDonough, executive vice Twin Pines Dairy, Detroit (dairy products); (Helitzer, Waring & Wayne), Deluxe president, Kudner; Charles R. Standen, four for radio, jingle. Charles Barclay, produc- Reading (Dancer- Fitzgerald- president, Tatham- Laird; Arthur E. ton manager. Agency: L. H. Luckoff & Co., De- Sample), troit. Alan Luckoff, agency producer. Quaker Oats Co. (Compton), Mattel Tatham, chairman of the executive (Carson /Roberts), Colgate - Palmolive committee, T -L; Roger A. Purdon, (Ted Bates) and Hassenfeld Bros. (The president of Kudner. Also in advertising ... Bruns Agency). Kudner maintains an office in Detroit New home Corporate Communica- tions Co., new Los Angeles agency headed by Kendall J. Mau (BROADCAST- Advertising popular on campuses ING, May 3), has opened offices at 9255 Sunset Boulevard. Telephone: 276 -6201. Radio and /or television represent rising program, in the sense of a Pulse booklet A new booklet describ- the third most frequently offered planned curriculum for advertising ing the various functions of The Pulse course in the nation's collegiate pro- education, is offered by 77 institu- Inc., may be obtained from the firm at grams in advertising education, actions in 37 states. These schools 730 Fifth Avenue, New York. cording a to study published by the offer 90 programs and 484 advertis- Detroit office Benton & Bowles has American Association of Advertising ing courses. Most frequently offered opened a temporary office in Detroit Agencies and the American Academy courses were advertising principles (Ewald Building, 220 West Congress of Advertising. (in 83 programs), copy and /or lay- Street) until its new quarters are com- The study, by I. Dr. Billy Ross out (75), radio and /or TV advertis- pleted at the Detroit Bank & Trust of Texas Technological College, past ing (44), newspaper advertising Building (211 West Fort Street). B &B's national dean of the academy, found (33) and advertising campaigns new office is servicing the $15 million that there is far more advertising (26). American Motors account the agency education in the U. S. -more pro- The largest enrollment gain, esti- acquired in April (BROADCASTING, grams, students, graduates and fac- mated at 200% between 1958 -59 April 12). The agency will move into ulty members -than had been esti- and 1963 -64, has been in graduate permanent quarters on Aug. 1. Alva C. mated in past studies. advertising education in journalism Cuddeback, vice president and manage- Dr. Ross concludes than an adver- programs, according to the report. ment supervisor, will be in charge of office. Phone number is 962-6515.

40 (BROADCAST ADVERTISING) BROADCASTING, May 10, 1965 Does your audience think first about nutrition when buying food?

AMONG THE MANY different reasons why people buy and Consider this: Milk is economical, convenient to serve, consume food, nutrition ranks high for a large per- almost universally enjoyed, and highly nutritious. Since centage of shoppers! This is especially true, of course, many people tend to think of milk as important only for among those homemakers who take very seriously their younger children, remember what milk does for teen- responsibilities for planning meals that provide, for all agers and adults in terms of providing important nutrients. members of their families, the various food nutrients re- The following table shows approximate percentages of the quired for good health. Recommended Daily Dietary Allowances (as determined As we approach the busy summer season, keeping the by the Food and Nutrition Board, National Academy of family adequately fed, from the nutritional point of view, Sciences -National Research Council) which two 8 -ounce often becomes somewhat difficult. With no school work glasses of milk provide for an adult man and an adult to keep them on a regular schedule and to keep down their woman and what percentages four 8 -ounce glasses of milk physical activity, the children are likely to be "on the go" provide for 15 -18 year old boys and 15 -18 year old girls: from summer's early dawn to summer's late dusk. And adults, too, tend to be much more active during the Protein Calcium VitaminA Calories Riboflavin Thiamine t s summer months. The activity may be gardening, golfing, 30% 72% 14% 16% 64% 18% (2 glasseses) swimming, hiking, house painting, or any of a number of A r u t an 24% 72% 14% 10% 48% 12% activities which are a change from the more sedentary (2 glasses) habits of the winter months. Sometimes, hot weather has 15 -18 year Old Boy 42% 100% 28% 19% 84% 23% an adverse effect on eating habits, too, because many (4 glasses) members of the family won't feel like eating the usual 15 -18 Year family meals. Old Girl 62% 100% 28% 28% 100% 35% (4 glasses) INGENIOUS HOMEMAKERS COME TO THE RESCUE These summer eating habits are a real trial for some THE NUTRIENTS IN MILK ARE GOOD PERFORMERS homemakers who want their families to be nourished Milk is often described as a food with "armored calories," properly. But in this day and age, when the food stores as compared with those foods or beverages which provide are jammed with more and more wonderful foods, there little other than calories themselves. Milk protein, for still remains a tried and true method of getting balance example, is of high quality, providing the essential amino into the family meals. acids that are needed to build and to maintain body tissue. The Daily Food Guide calls for selecting foods from Calcium, which we so often think about in terms of de- four major groupings in order to provide the variety of veloping bones and teeth, is quite necessary for adults nutrients required for good diets: (1) milk and other dairy also, for bones deteriorate if adequate calcium is not foods; (2) meats, fish, poultry, and eggs; (3) fruits and present in the diet. vegetables; and (4) breads and cereals. Selecting foods Riboflavin contributes to healthy tongues, lips, and skin, from each of these four major groups is really not a com- and helps cells use oxygen. Vitamin A provides aid in plicated job because the many varieties available should keeping mucous membranes healthy and resistant to infec- suit almost every taste. tion. Vitamin D is especially important to growing children Even though a cold glass of milk is "nature's own re- and teen -agers because it is necessary for proper use of the fresher," the summer -jaded appetites can be tempted by calcium, and milk is the only food to which nutrition such techniques as giving milk new taste appeal. Milk authorities have recommended that vitamin D be added. coolers, made very simply by adding almost any favorite Thiamine contributes to a healthy nervous system and flavoring to a glass of milk, can provide a new taste treat aids in reducing irritability. as well as providing milk's abundant supply of nutrients For those who want more detailed information about for a diet that otherwise might be less well balanced than the Daily Food Guide, the American Dairy Association it should be. offers, at no cost, copies of a booklet on "Family Feeding JUNE DAIRY MONTH IS A GOOD REMINDER For Fitness And Fun." Write for your copy to American June is Dairy Month in the U.S.A., and this is a good Dairy Association, Public Relations Division, 20 N. time to remind your audience of the tremendous contri- Wacker Drive, Chicago, Illinois 60606. bution that milk and milk products make to the well balanced diet. If your audience thinks first about nutrition a message from dairy farmer members of when buying foods, then the dairy foods story is one that dainj association deserves very special attention, especially during June american Dairy Month.

BROADCASTING, May 10, 1965 41 THE MEDIA

cedure adopted by the commission in asserting jurisdiction affords Congress Tempers flare as House time to adopt CATV legislation if it chooses to. When Mr. Kornegay wondered why the FCC is so reluctant to discuss legislative matters with congressional committees, Mr. Henry said group quizzes FCC the FCC had to act in timely fashion on important matters. Mr. Harris questioned the commission CATV holds the floor as short session prevents on its failure to reconcile legislative wishes of the National Association of congressmen from getting into many other topics Broadcasters and the National Com- munity Television Association. Mr. Henry replied that the two sides had The House Communications Subcom- sional action. He noted that the com- been unable to get together on a bill mittee and the FCC got together last mission had reversed itself on the issue they could both support, and, in effect, week in what turned out to be a very of jurisdiction; that both the House and invited the commission to take a posi- short meeting, but it was long enough Senate had shown themselves dissatis- tion with which they could agree or for sparks to fly over the commission's fied with commission proposals. Ques- disagree. proposed CATV rules. tions from Representatives Rogers, J. Didn't Finish When time ran out, Although Subcommittee Chairman Arthur Younger (R- Calif.) and Horace the committee members made it clear Walter Rogers (D -Tex.) presided, most R. Kornegay (D -N.C.) were in the same there were other things they still wanted of the members of the full House Com- vein. to discuss, including the fairness doc- merce Committee were also present. Act Cited Henry Geller, FCC gen- trine, network program ownership including Chairman Oren Harris (D- eral counsel, then cited sections of the limitation, the multiple ownership rule, Ark.). The morning session started Communications Act from which the and the freeze on VHF TV sales in the shortly after 10 and ended at 11:30 commission concluded that "CATV top 50 markets. when the congressmen were called to systems are engaged in interstate com- Mr. Henry indicated the commission the House floor. All members of the munication by wire to which the pro- might at least modify the "freeze" on FCC were present except Robert T. visions of ... act are applicable." May 28. At present a hearing on any Bartley, away at a conference. The Commissioner Lee Loevinger, whose VHF purchase in the top -50 markets commission's newest member, James J. opposition to the majority position on by a VHF licensee already in the top Wadsworth (see page 27), sat in, taking CATV jurisdiction was already on rec- 50 is virtually automatic. no part in the discussion. ord, supported Mr. Harris and engaged The committee will probably not Mr. Harris, who recently introduced in a dispute with Mr. Geller and Chair- continue its informal session with the his own bill to regulate CATV (BROAD- man E. William Henry that "approached FCC, but Mr. Harris has already stated CASTING, May 3), wanted to know bitterness," as a pro -FCC congressman an intention to use hearings on his where the commission got authority to put it. CATV bill to shape a "national tele- proceed without additional congres- Mr. Henry said the step -by -step provision policy."

Examiner criticizes FCC attorneys in comparative hearings

FCC Examiner Thomes H. Dona- shortage of hearing attorneys. Com- attorney Joseph Chachkin, in a pre - hue last week expressed exasperation mission attorneys generally partici- hearing conference, had said he with commission attorneys' practice pate in comparative hearings only on would participate only in a financial of participating in comparative hear- such non -comparative matters as fi- qualification issue involving Jall but ings "on all matters in part and nancial and character qualifications. that the bureau would feel free to file selected matters in whole." He said However, they then often file excep- proposed findings and exceptions to commission lawyers should be coun- tions to an initial decision, including the initial decision. sel not "appellate advisors nor roving the conclusions reached by the ex- Examiner Donahue acknowledged hearing kibitzers." aminer on comparative issues. that the bureau's position is "not un- The examiner, in a memorandum Feel Procedure is Required Com- supported by color of authority" in and order released May 3, said the mission attorneys say they should commission rules nor without prece- procedure followed by commission comment on such matters "to pro- dent in other cases. But he indicated attorneys denies applicants in com- tect the public interest" if they feel he felt it violates a statute declaring parative hearings a fair hearing. He an examiner's conclusion are con- that no administrative procedure shall also said it builds reversible error trary to commission precedent or "diminish the constitutional rights of into cases in which the procedure is law. any person." employed. Examiner Donahue's memo was But rules and statutes aside, he The examiner was objecting to a filed in connection with a contest said, "If there is anything well estab- practice that was begun more than between Television San Francisco lished in our jurisprudence it is the two years ago, with the clearance of and Jall Broadcasting Co. for chan- principle that an accused has a right the commission itself, because of a nel 26 in San Francisco. Commission to face his accuser in open forum.

42 BROADCASTING, May 10, 1965 courses of action (BROADCASTING, April 12). In last week's memo, he be the looked at what he considered the two Who should basic functions of NAB and the structure that performs these functions. He said the functions are: Maintain and enlarge broadcasters' head man at NAB? opportunity to program and operate "without burdensome and unwarranted restrictions." Schroeder's second memo calls for making Provide leadership for broadcaster self- improvement through "inspiration, chairman No. 1, reducing board's size information, goals (standards)." The two functions must work together, Mr. Schroeder noted, or they Making the chairman the number internal procedures. can "generate policies that seem to one man in the National Association of The chairman suggested reducing the work at cross purposes." He noted that Broadcasters hierarchy and reducing size of the 45 -man board, although he the two immediate past NAB presidents the size of the NAB joint board are is aware that it is "an old and constant- had tended to stress one or the other two prime recommendations made by ly defeated recommendation." He of the functions, and each was criti- Willard Schroeder, board chairman. called his recommendation "politically cized. "Hopefully," he said, "the pres- In the second of his interim memos naive" adding, he hoped at some time ent management can do a better job to the board members, Mr. Schroeder, "the political motive will diminish and than the two that preceded, in striking vice president and general manager of a determination to have a board of the proper balance." WOOD- AM -FM-TV Grand Rapids, Mich., practical size and involvement will pre- For purposes of comments, the chair- noted that the board's failure to clearly vail." man divided the NAB organizational define the duties of president and chair- Meeting Prelude The second report chart in two: the board and president, man at the January meeting, has re- was sent to board members only a week and the committees and staff. The lat- sulted in "some punching at feather before the joint board is to meet May ter area is to be covered in the next pillows." As a result, he said, "further 12 in Washington in a special meeting memo. experience will suggest" that the chair- to adopt a policy on community antenna Routine vs. Important Mr. Schroed- man be "the number one executive - television and select a new chairman er questioned if the board, "by virtue with the authority to instruct the presi- (BROADCASTING, May 3). Mr. Schroed- of its size and degree of real involve- dent in accordance with his best judg- er will serve as chairman through June, ment" with NAB can competently per- ment, subject only to the approval of however, and will continue making reform its role. At the semi -annual meet- the board." ports on his observations and recom- ings, he noted, "much time is consumed Mr. Schroeder emphasized that this mendations to the board. with pro forma housekeeping matters recommendation "does not imply a Mr. Schroeder's first report called requiring no real judgment or delibera- downgrading of the office of president for a moderate approach to upgrading tion. Yet, the tediousness of the routine in any manner" and essentially involves the NAB and recommended four eats heavily into the attention span of the directors. It only increases their unavailability for considering and deciding on matters that are really important. The dilemma becomes greater by virtue of the unwieldiness of the board's size -45. ". If the board is smaller, he feels it In the ebb and flow of hearing," he "Similarly," he added, the reason can meet more frequently and "get added, "the commission's staff, acting for the lack of precedent "frowning more genuinely involved by study and as it does as public counsel, must in on the bizarre trial conduct bureau deliberation" in establishing associa- the nature of things find itself in an insists on engaging in here" stems tion policy. He cited formation of the adversary position toward one or an- from the fact it "is so outside the five- member executive committee as a other of the parties... . pale of normal behavior on the part "partial remedy for the apparent de- "Is the confrontation so deeply in- of counsel" that the problem hasn't ficiencies of our current board setup." grained in our law accomplished come up before. However, this committee is not men- when a party's position first becomes The examiner said that because of tioned in the bylaws and it has no au- known to its adversaries after the commission rules and precedent sup- thority, he noted. close of record and then only by way porting the Broadcast Bureau attor- The board's action in creating a of pleading?" He said it wasn't. neys' actions he can't effect reform. "working chairman" was interpreted by He added that it was not surprising But he said the review board "may, if Mr. Schroeder as a "further distillation that administrative law cases dealing it chooses," consider his views a mo- of the motivation that created the ex- with the problem are difficult to find. tion and take whatever action "it ecutive committee." He is available to "Were the commission's staff to in- deems appropriate." the president and NAB staff "on al- sist on the right to punch witnesses in He said he would try the case most a daily basis." the nose if their answers were not within the existing framework if the The board chairman noted that the satisfactory, it is also doubtful that review board does not rule. But, he president's duties were unchanged by the corpus of Administrative Law added, "it seems regrettable ... to the board or membership and he re- would yield up much express prece- proceed further in a proceeding that mains the "manager of its [NAB's] af- dent on that point," he said. has reversible error built into it." fairs." Togetherness Mr. Schroeder said 43 BROADCASTING, May .1.0, 1965 he and President Vincent Wasilewski cuit TV service for hotels and apartment have been getting along well in the houses in Manhattan. few months they have worked together Jerrold applauds A representative of Time -Life Broad- and feels "this kind of relationship cast said last week the company had would continue if I were to remain Representative Oren Harris's notified the cities of Lansing and Kala- longer on the scene. And I firmly be- (D -Ark.) CATV bill has re- mazoo, both Michigan, of its intention lieve it will persist with my successors, ceived the warm support of the to apply for CATV franchises there; providing the board exhibits reasonable Jerrold Corp., a major CATV that it is an applicant of record for a astuteness in electing suitable chair- operator. system in Terre Haute, Ind., and is a men." But, he pointed out, the measure In a May 3 letter to the con- stockholder in a company which has of success is how effectively the presi- gressman, Milton J. Shapp, Jer- a franchise application pending in Mar- dent and chairman work together. rold president, declared, "It is ion, Ind. Among Time -Life's other Although Mr. Wasilewski has been indeed time that the public in- CATV targets are a number of Conn- president only three months and has terests of almost 180 -million TV ecticut towns, it was reported. not had "enough time to settle into a viewers be placed above the pri- pattern of operation," the chairman vate interests of a powerful few." pointed to four areas that have con- He said the FCC's proposals firmed the board's selection: were based "on the inaccurate FCC may clarify "Our president is probably more premise that CATV constitutes an strongly backed by the membership economic threat to present and local file rule than any man I can remember." future TV station owners [al- "He has proved his capacity for though] CATV growth has not serving as the symbolic head of NAB driven any TV station off the air Confusion and misinterpretation of and the industry." or station owner into insolvency." the FCC's rule opening certain station "He knows his way around the records to public inspection, may places in Washington that are important prompt the commission to issue a clar- to broadcasting, and he is liked and re- ification of its policy. spected in those places. He is con- The rule utilize much more candor than anyone that goes into effect May sidered 'one of the boys' by that part 14 requires else." stations to make available of the local citizenry with whom we are for public inspection in Looking towards a future chairman, local files cer- concerned." tain documents including construction "The NAB staff has both respect Mr. Schroeder said he will probably permits "have more than just the ability for for major facility changes, and affection for him." license renewals, forward thinking and planning. He will transfers of control Mr. Schroeder said his brief term as or assignment of licenses (BROADCAST- also have the instinctive drive to put working chairman has convinced him ING, April 12). those plans into action." But to insure that the "work load is of such a mag- However, that his efforts are not just "mental a commission staff member nitude as to require two rather than last week noted that broadcast lawyers one executive to cover the bases." He exercise," he should have "the authority necessary to implement his proposals, had been calling with questions regard- admitted there are some imbalances being just what and that he be responsible only to the the rule covers and said tween the offices that will be "smoothed clarification board for his overall performance." may be in order. by the experience that comes in time." A letter received recently by a small In the future, however, the board will If the chairman has this authority, Mr. Schroeder concluded, the president western station from a local group re- have to come up with a more "specific flects and chairman "will establish a relation- some of the public misconceptions description" of the responsibilities of over the rule. The letter noted, errone- the chairman and president. ship that will make NAB not only an efficient, well- managed association, but ously, that the bill goes into effect May He noted the board's desire in Janu- 15, a progressive, practical one as well." and said a "member of this com- ary not to spell out each man's responsi- mittee should like to inspect your radio bilities, but let the answers come from station at 10 a.m. on Wednesday, May experience. Based on this wish, he 19." The group asked that the following said, "it might be wise to continue Time -Life jumps on information be made available to its through the next full term of a work- representative: ing chairman before spelling the re- CATV bandwagon "Papers pertaining to your prospective duties in detail." graming, particularly dealing with con- The board chairman noted, there troversial issues such as the United are "some organizational shortcomings" Time -Life Broadcast, which is seek- Nations and other issues of public im- that work has begun on, "which I hope ing community antenna television fran- portance." can be substantially corrected by Vince chises in a number of cities, but which "Papers concerning financial quali- and my successor." is not yet an owner of an active CATV fications of station -including profit Delegated Authority He noted that operation, last week revealed it may and loss statements, the ledger of ac- "what isn't necessary to do now -today become part owner in a proposed New counts, or persons owning the station tends not to get done, regardless of its York City system. and other relevant material." importance." Mr. Wasilewski, the The Time-Life board of directors has "Confidential papers of which chairman feels, "will inevitably delegate approved a plan to purchase 20% of copies are filed in Washington, D. C." more and more responsibility to his the stock of Sterling Information Serv- However, according to the rule, the department heads." But just following ices, a franchise applicant in New York only items the station has to keep in his job, as described in the bylaws, Mr. which has won the initial approval of its open -to- the -public file are those Schroeder said, "leaves him little time the city's franchise bureau to operate filed after May 14, 1965. It would not to do the analyzing and thinking that a CATV there (BROADCASTING, May 3) . have to show "papers pertaining to the association needs. The working Final franchise decisions in the city programing" unless it filed such papers chairman does have time to do this .. . would have to come from the board with the FCC as explanation of another his assignment is not his basic career. of estimate. Sterling Information Serv- item. The "profit and loss statements" He can, when the occasion demands, ices operates the Teleguide closed -cir- and "ledger of accounts" are confiden-

44 (THE MEDIA) BROADCASTING, May 10, 1965 THIS IS THE TURNING POINT IN TELEVISION TAPE RECORDING: SUPERB, BROADCAST - QUALITY FOURTH GENERATION DUBS.

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BROADCASTING, May 10, 1965 45 tial material that the station does not met basic qualifications. have to show the public. It does have to Everyone hits The commission attorneys explain make available records concerning that the FCC has under study methods ownership and any financial statements of combatting loud commercials, but it offers in conjunction with a license, court's action that it has not yet reached the point renewal or modification of license. where standards can be applied. It sug- "Confidential" documents as such would gests that none of the applicants in the FCC, not be available to the public. applicants, say Miami case proposed to carry unduly The group referred to FCC Chair- loud commercials, and that when the man E. William Henry's statement commercial issues don't FCC adopts standards all licensees must citing the need for community leaders comply. 10 to have "more definite information belong in ch. case Public Primed L. B. Wilson recalled about the programing service by their that it had publicized the filing of appli- (BROADCASTING, April 12). cations for channel 10 through a total station" The U. S. Court of Appeals for the of It noted that "regarding the members District of Columbia was told last week 12 TV broadcasts in prime time, and of our committee as responsible com- had bought at least 20 newspaper notices that the length and frequency of corn - dis- inviting public munity leaders ... any attempt to mercials is a public interest considera- participation, and that if membership of committee the public were concerned - credit the this tion, as is the loudness of commercials, about over in the light commercialization will be seriously considered but that this issue was never raised in it would have ad- libel laws this state vised the of and slander of the Miami ch. 10 case, and that the FCC. At and the United States." court does not have the right to raise it no stage of the proceedings, it says, now. "did the commission, the Broadcast Bu- reau, the hearing gives Responding to what many observers examiner, the appli- Taft station cants or the public raise any believe is an unprecedented move by the issue concerning commercial gear to Pa. ETV court in raising the commercial issues practices." on its own motion, supplemental briefs Wilson stresses that had any appli- of more cant Presentation than $350,000 were filed last Monday (May 3) by the believed he could have obtained worth of is to be made to- an advantage equipment FCC, L. B. Wilson Inc., Miami Televi- from a comparison of (May 10) to the night Northeastern sion Corp., and South Florida Televi- commercial practices proposals, he Pennsylvania Educational Television As- would sion Corp. The last two are seeking to have done so. None did. sociation Broadcasting at by Taft Co. overturn the FCC's 1964 decision re- It adds: "It thus seems clear that if the association's meeting at Marywood newing the four -month initial license the commission should be required to College, Scranton, Pa. compare these granted in 1964 to Wilson's WLBW -TV proposals ... the com- Lawrence Rogers II, president of H. Miami. Argument on the merits of the parison will result only in a conclusion is to a gift including a 60- Taft, present case was held before a three -judge panel that no preference should be awarded kw UHF transmitter, transmitter build- among the of the circuit court last March (BROAD- applicants." ing, auxiliary TV transmitter gear, stu- It also states CASTING, March 15). that since there are no dio equipment and tower which has been standards for loudness of commercials Early in April, the court asked the used by Taft station WNEP -TV Scranton. there is no basis for parties to submit supplemental briefs on comparison. Provisional title to the equipment will Miami Television points four questions, primarily concerned with Corp. up the be given to Walter C. Wood, president interrelation between the length of commercials, their fre- advertising and of the association and Wilkes -Barre audience. "Too much advertising . . . quency, and their loudness (BROAn- superintendent of schools. Final title will alienate the audience and eventual- CASTING, April 12). will be given after approval of a local ly result in the withdrawal of commer- The FCC, in a brief signed by Henry ETV application by the Department of cial advertisers. No advertising means Geller, general counsel; Daniel R. Ohl - Health, Education and Welfare. no revenues for the production of pro- The new educational UHF station ex- baum, deputy general counsel, and John grams for viewers." H. Conlin, associate general counsel, pects to go on the air in February 1966. Miami also notes that the difference challenges the court its jurisdiction At the same meeting FCC Commis- on among the applicants with respect to raise these questions. to sioner Robert E. Lee is to receive a the number and length of commercial scroll for his "espousal of the use of the The review provisions of the Corn - spot announcements is not great. The ultra high frequencies" for TV. munications Act prohibit, the FCC number of spots proposed for a typical says, a court from considering questions week, it says, ranges from 550 to 735. McLendon talks to fraternity not raised before the commission. Even closer, it notes, are the proposals "We also believe," the commission for the number and placement of the Gordon B. McLendon, president of says, "that . a remand would not commercials; all the applicants indicated McLendon group stations addressed the be warranted because there is no indica- they would follow the television code 22d convention of Alpha Epsilon Rho, tion that the commission has failed to of the National Association of Broad- the national honorary radio and televi- discharge its proper function with re- casters. sion fraternity in Houston. spect to this question." "In view of the relative closeness of Mr. McLendon told the gathering The record shows, the FCC states, the applicants' commercial announce- that the role of the educational broad- that the question of the length and fre- ment proposals," Miami Television says, caster becomes more important every quency of commercials was raised and "we believe it would be difficult for the day and careful watch by the FCC has considered by the FCC when it reviewed commission to find a decisional differ- made all broadcasters more cognizant of each application which contained pro- ence among them in the area of the their responsibilities in educational program proposals and commercial prac- number and length of commercial an- graming. tices proposed by the applicants. The nouncements." He added that educational stations FCC did not consider that these pro- Referring to the 1963 hearings held can be of service to commercial stations posals warranted being made an issue in by a House Commerce subcommittee on with the educational facility benefitted the comparative hearing, the FCC says, the FCC's proposal to promulgate com- by the gratitude of the commercial and approved all proposals as part of mercial time limitations based on the broadcaster. a finding that each of the applicants NAB codes, and the subsequent passage

46 (THE MEDIA) BROADCASTING, May 10, 1965 What Happend?

WHEN LOCOMOTIVE HELPERS -FIREMEN WERE FORCED OFF THEIR JOBS... ICC REPORTS SHOW RAILROAD ACCIDENTS

RAIL DEATHS INJURIES: INCREASE 871 From the day the railroads began removing locomotive helpers- firemen from their jobs in freight SEVEN MONTHS AFTER FIREMEN "OFF" and yard service, railroad accidents began to

IAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. g/ climb and railroad safety to deteriorate. 6 6 6463 6 q/ 6 6 6463 '63 /63 6'63 6 With 15,000 helpers- firemen forced off their jobs, +871 MAY 1, 964 + ' '^,: : Commerce accident re- .-- HELPERS-FIREMEN - Interstate Commission FORCED 0FF10BS+68+15 - I ports show an increase in train accidents, an tJ =- ___JL_ increase in the number of persons killed and - lL 1[ an increase in the number employes " I injured, of EIr ;r I killed and injured, and an increase in the number IRS 1<<,l[ j li,>ii _.a of persons killed and injured in grade crossing L1 -'C- L _LC_lf'->' I!!' , accidents. _i J --, -1 When Congress set up compulsory arbitration to 11 'T 11 lr J I settle the locomotive helper- fireman question, it J''_MIMI -54 -807 SOURCE: /CC STATEMENT M-450 specified safety as a guidline to be considered in. the arbitrators' decision. This chart shows the cumulative decrease or increase in the number of persons killed and injured in rail accidents -1964 compared From May 7, 1964, the day helpers -firemen were month by month with 1963 *. It's a frightening picture. Note the forced off their jobs, the record offers clear and decrease prior to May 7, 1964, then the sudden upsurge as soon as firemen were forced off their jobs, and the increase of 871 indisputable evidence that safety has been sacri- by November. ficed in the haste of railroad corporations to Train- passenger casualties are not included since helpers -firemen in passenger sevice were not affected by the force -off order. reduce employment, cut costs and boost profits. It is time to face up to this problem. RAIL EMPLOYE CASUALTIES: SAFETY TREND It is time for the railroad industry, the public and REVERSED WHEN HELPERS -FIREMEN CUT Congress to face up to the dangerous situation JAN. FEB. MAR. APR. MAY JUNE JULY AUG. SEPT. OCT. NOY. DEC. that has been created -a situation that demands a 64 64 64 64 64 fi4 '64 63 '63 13 '63 363 63 63 63 complete and public investigation of what has MAY 7,1964 +360 +362 +320 +314 happened under compulsory arbitration. HELPERS- FIREMEN +315 FORCED OFF JOBS i4Jii .F THE THIRD MAN THEME What about the third man in the cab of road freight +160/1 locomotives? Railroad management has 4-1216d ballyhooed the +173 fact that the head -end brakeman rides on one of the loco- F/REMEN "ON" FIREMEN "OFF motive units, sometimes in the cab with the engineer +35 and helper- fireman. -176 Mk Mid Ma: Playing "the numbers game," the railroads ask, "Why three men on a road freight locomotive when only two are on SOURCE: ICC STATEMENT M -450 a passenger locomotive ?" Ignored in this red -herring tactic is the fact that the engine crew on both freight and passenger locomotives consists only of the engineer and his helper -fireman. The head -end brakeman is not a trained engineman; he is Over 70% of those killed and injured in rail accidents are ra'Iroad in the cab only when not performing head -end switching; employes. This chart reveals that their working conditions, always he is on the ground more than 65% of his working time hazardous, were made even more dangerous by the removal of -not in the locomotive cab - according to the railroads 15,000 helpers -firemen from many freight and yard locomotives. own job studies. The difference in employe casualties, 1964 vs 1963, is charted Characteristically, railroad management deliberately soft - cumulatively, month by month. Note how the trend toward safer pedals the fact that only one man, the engineer, is in the working conditions early in 1964 was completely reversed after cab of a yard locomotive, once the helper- fireman has been May 7, the beginning of the firemen -"off" period. forced off. Most railroad accidents occur in yard service.

48 BROADCASTING, May 10, 1965 WENT UP -UP -UP IN 1964 WITH FIREMEN "OFF"

TRAIN ACCIDENTS: INCREASE HITS 326 WITH HELPERS - FIREMEN "OFF"

ENGINEER'S "VIEW" JAN. FEB. MAR.1 APR. MAY JUNE JULY AUG. SEPT. OCT. NOV. DEC. ,6 '64/ 63 '61./

MAY 1,1964 +326

HELPERS - FIREMEN FORCED OFF JOBS +292 +214

I +191, 174Ht- V*1

iJ, , ..; `` +,16120

FIREMEN "ON" ' FIREMEN "OFF" Ir I +22 -43 0 .i , MA I SOURCE: ICC STATEMENT M -450 Train Accidents are those which result in more than S750 damage.

I I I I I

This chart shows the decrease or increase in Train Accidents THIS IS RAILROAD SAFETY? during 1964, as compared with 1963. Month by month How much -or how little -can an engineer see when he figures are cumulative. Early 1964 showed an encouraging works without a helper -fireman ? decrease in Train Accidents. The sudden, alarming increase

Above is a news photo of the "view" a Santa Fe engineer after May 7, 1964, is graphic proof that railroad safety suf- had -from his seat -of a head -on collision between his fered a tragic setback when 15,000 locomotive helpers - yard locomotive and a Western Pacific switch engine. The two met on a slight curve. The arrow points to a firemen were forced off their jobs. Train Accidents mean loss small section of front running gear -the only part of of lives, personal injuries, millions of dollars in property the WP locomotive visible to the Santa Fe engineer, damage, costly traffic delays. A locomotive engineer, work- even after the collision. He was working without a ing without his helper -fireman, cannot see what is happening helper -fireman. on the left side of his engine -a fact that explains many of Newsmen quoted the WP engineer as stating that the the 5,146 Train Accidents covered in the chart. accident would not have happened if a helper- fireman had been on the Santa Fe engine. From his position on the left side of the cab a fireman would have seen the WP locomotive. ANOTHER LOOK NEEDED

BROADCASTING, May 10, 1965 49 WHAT A LOCOMOTIVE HELPER - FIREMAN DOES "Firemen with no fires to tend," has been the keynote of the railroads' multimillion- dollar "featherbedding" attack on their operating employes. The deceit underlying this propaganda is exposed by even the briefest summary of duties performed by locomotive helpers -firemen. IN ROAD FREIGHT SERVICE, the helper- fireman's pre -run duties include: H. E. Gilbert check of all train orders, notices, safety rules; syncronization of timepiece; check AN OPEN LETTER of all locomotive units (on some trains as many as eight locomotive units), signal TO THE AMERICAN PUBLIC, equipment, brakes, lights, fuel and lube CONGRESS AND THE RAILROAD INDUSTRY oil, pressure gauges, etc. Enroute, he must: maintain left side lookout for sig- In less than eleven months, the question of employment of nals, ground employes, pedestrians, ve- hicular traffic; make rearward visual locomotive helpers- firemen will again confront the railroad check for hot boxes, dragging equipment, industry, the American public and, possibly, Congress. The etc.; periodically patrol all engine rooms federal arbitration ruling, which forced more than 15,000 for detection and correction of malfunc- helpers -firemen off their jobs, will expire. tions; answer all engine alarms and take Common sense dictates that we now lake a penetrating look at all possible remedial action; call or re- what has happened as a result of the only compulsory arbitra- peat signals for engineer; receive and tion ruling ever instituted in peacetime by an Act of Congress. transmit train crew signals when switch- (PL88 -108) ing enroute; flag ahead of train; double A number of aspects require investigation. Interstate Commerce check engineer on train orders, signals, rules, time schedules, etc. At end of run Commission reports show a heavy and continuing increase in. he must: help inspect locomotive; write railroad accidents, after the ruling went into effect. Many of the up reports for shop crews and ICC; secure men who were forced off their jobs remain unemployed. Others brakes, check positioning of all controls, who secured employment suffered substantial reductions in power switches, etc. At all times he must income. Those retained in the industry as helpers-firemen have stand ready to relieve engineer at the had their earnings slashed severely. controls, in the event of emergency or at The intent of Congress, expressed in the law, was that the arbi- any time engineer requires relief. tration ruling should protect the public welfare, the affected'rail- IN YARD SERVICE, the helper- fireman road employes and the interests of the industry and its shippers. also performs the duties outlined above. But, who has benefitted? Certainly not the employes subjected However, because most railroad yards are to lay -offs and reduced earnings and more hazardous working complicated, congested work areas, his conditions. Certainly not the shipping and traveling public responsibilities as a lookout -and in which likewise has been affected by the deterioration of railroad signal -calling and signal- transmitting- to are much more demanding. safety. The only group benefit has been the railroad corporations which have enjoyed record high earnings. None of the Railroad yards frequently are complex savings from reduced employment has gone into reduced freight mazes of curving, criss- crossing tracks, rates or improvement of passenger service. If has gone into the generally teeming with scores of men - corporate profits column. checkers, inspectors, supervisors, conduc- tors, brakemen, switchmen, car- repair A situation so completely out of balance cannot be allowed fo men, track laborers -each intent on his continue. To delay or evade a realistic, fact -finding review of own work. Being moved about in their the situation is merely to invite the same labor-management midst are hundreds of units of rolling impasse that involved the White House and Congress in the equipment-yard and road engines, rail- railroad work rules crisis of August, 1963. road cars of all types being switched and I sincerely hope for and urge the cooperation of all concerned, classified, trains in process of being in the interest of finding the correct answer to a problem that made up or broken up for car delivery or affects the entire nation. classification. The safety of all these railroad workers and all this railroad property is dependent in large degree on the presence of the helper- fireman on his job, on the left PRESIDENT side of the locomotive cab, the engineer's "blind" side.

BROTHERHOOD OF LOCOMOTIVE FIREMEN AND ENGINEMEN 318 KEITH BLDG. CLEVELAND, OHIO 44115

50 BROADCASTING, May 10, 1965 by the House of a bill prohibiting the sion to be concerned with rates or profits FCC from exercising jurisdiction in this of broadcast stations "this would logical- field, Miami Television maintains that ly imply that Congress intended that the "there is a substantial authoritative body commission should not be concerned of opinion that the commission cannot with the amount of time devoted to or at least should not formulate stand- commercial messages," South Florida ards of wide applicability with respect says. to the total time and the timing of South Florida also raises the question broadcast commercial announcements." of imposing limitations on commercial Noncommercial Commercial Point- time in the Miami case. "To impose ing to studies that indicate in general such standards ex post facto upon the BROADCAST that the public is more favorable than applicants here would offend against hostile toward TV commercials, South the requirements of a fair and orderly Florida Television contends that the hearing," it says. feelings of the public are taken into ac- It would also be difficult, South Flor- EXPERIEN4 count in the timing and length of com- ida says, to determine the comparative mercials. But since stations are de- values of commercial proposals; proof pendent on advertising for revenue in would require need, extent among other order to program to reach their audi- media, evaluation of quality, relation- ences, "any attempt by the commission ship of number of commercials to ap- AT YOUR ;F. to place artificial limitations upon the plicant's need for revenues, etc. amount of broadcast commercial mes- As to loud commercials, South Flor- sages could not ignore its possible ad- ida says that, "obviously, all applicants verse effects upon. the economic viability might state they would not broadcast COMMANil! of the system." loud commercials." At this point, how- Since Congress forbade the commis- ever, there are no standards to go by.

FCC told to reopen ch. 12 Jacksonville COURT ORDERS CASE OPENED TO NEW APPLICANTS RCA

A federal court in Washington told Walter M. Bastian and Warren E. Bur- the FCC last week that it should reopen ger. Judge Burger declared he would Jacksonville, Fla., channel 12 to new have also disqualified WFGA -TV. He SERVICE:. applicants, and that WFGA -TV there charged that the FCC was using a dou- -, should be allowed to participate in com- ble standard in evaluating the miscon- peting for the channel. duct. FROM REPAIRS TO S. of Ap- The three -judge U. Court . . I can find no record basis for peals, with one justice concurring in the commission to hold," Judge Burger COMPLETE OVERHAUL and dissenting in said the part part, wrote, "that the rather bumbling and Video tape recorder service commission erred in 1963 when it re- naive efforts of appellant to find out who TV camera overhaul adopted its 1956 award to Florida - was 'undermining its award' was evil Antenna inspection measurements Georgia Television Co. It upheld, how- beyond redemption, while intervenor ever, the commission's ruling finding Microphone & pick -up repairs was blameless. Under a single standard Transmitter performance measurements Jacksonville Broadcasting Co. disquali- of conduct [Jacksonville both appellant Custom fabrication fied because of off -the -record contacts Broadcasting] and intervenor [Florida - Installation supervision with FCC commissioners. Georgia[-or neither -should have been The commission in 1963 reaffirmed disqualified." Console repairs its grant to WFGA -TV after rehearing on TV projector service charges made in 1959 before the House Microwave service Co'jrt upholds 10% rule Oversight Legislative Committee and Broadcasters have selected RCA involving the late former Commissioner for dependable service over the Richard A. Mack. At that time it found Refusal of the FCC to waive the 10% past 30 years. that Jacksonville Broadcasting Co. was rule was upheld by the U. S. Court of guilty of having knowledge of ex parte Appeals in Washington last week. The To guard performance of all activities in its behalf, and that Florida - court held that the commission and its your equipment... Georgia and City of Jacksonville were review were refusing simply telephone one of the board justified in following field in -the- offices: not guilty of complicity under to grant an application for Anadarko, Atlanta (phone 355 -6110), table activities in their behalf. City of Okla., using 630 kc with 5 kw fulltime. Chicago (WE 9- 6117), Jacksonville (wJAx- Am -FM) later with- It was found, the court noted, that the Philadelphia (HO 7- 3300), drew. WFGA -TV is 47.5% owned by proposed station would receive inter- Hollywood (OL 4- 0880). Wometco Enterprises Inc. (group own- ference from other stations to 16.4% Or contact Technical Products er). of its prospective audience. Although Service, RCA Service Company, A Division of Radio Corporation The court held that the FCC should the hearing examiner recommended a of America, Bldg. 203 -1, not have readopted its 1956 grant, be- waiver, two of the three members of Camden, N. J. 08101. cause it had found it was voided by the commission refused to reverse its Mr. Mack's participation in that deci- board. The court held that since waiver sion. of the 10% rule is discretionary, the , The Most Trusted Name Circuit Judges Charles Fahy, who commission's action was within its judg- rin Electronics wrote the decision, was joined by Judges ment. VII/

BROADCASTING, May 10, 1965 (THE MEDIA) 51 same period, ARB attempted 1,191 calls the system "had a lot of merit and could Flying count and completed 710 or 59 %. be part of the answer" on TV surveys. TAC, Winter Park, Fla., had been in Although TAC only counts sets in use, the test stage for about a year. It was Mr. Nicholson says he can supply some made in Miami originally scheduled to make its maiden demographic data of the areas he commercial run over Chattanooga last covers by using Census Bureau data. November at the time an ARB survey Although plans are not firm, TAC Television Audit Corp. of the market was being taken. How- may be used within a few weeks for a ever, Dave Nicholson, president of late afternoon Monday- Friday set count uses airplane for TAC, said the test had to be delayed to in the Miami metro area. add refinements to the system (BROAD- television rating The TAC and ARB surveys by shares CASTING, Oct. 19, 1964). of sets in use: TAC, which is now being operated TAC ARB from a twin-engine Beechcraft, picks up 7 -7:30 It wasn't a bird and it wasn't Super- WTVJ-Lassie 55 58 signals given off by the local oscillator WCKT -Fla. Forum 17 23 man, but it was a plane with electronic in the tuners of sets. This signal, which WLBW -TV- Communism 28 15 of 7:30 -8 gear that flew over the homes South is given off at a set frequency for each WTVJ-Martian 48 49 Floridians Sunday (May 2) counting WCKT-Walt Disney 25 25 channel, is matched to receivers in the WLBW -TV- Communism 26 22 television sets. plane that are on these frequencies. 8-8:30 WTVJ-Ed Sullivan 32 62 WLBW -TV Miami used the airborne Mr. Nicholson said the Sunday night WCKT-Walt Disney 39 24 Television Audit Corp. and an Amer- flight covered about 120 square miles on WLBW -TV- Communism 29 12 ican Research Bureau special phone a basic north-south flight path, with no survey to see what share of audience it area covered more than once. Charles Changing hands was getting for its 90- minute special Matthews, sales manager of WLBW -TV, The Truth About Communism. The re- said the plan was to cover as much of ANNOUNCED The following station sult according to TAC was 27.7% share the metropolitan residential area as pos- sale was reported last week subject to of sets in use, according to ARB it was sible in the 90 minutes. The first 39 FCC approval: 16.3 %. The test was ordered by Thomas minutes were exclusively over Broward Welstead, vice president and general county and the ARB survey was also WOLF Syracuse, N. Y.: Sold by Ellis manager of WLBW-TV. broken down by counties for a closer Erdman and associates to John S. Riggs Between 7 and 8:30 p.m. TAC regis- comparison of the two counting sys- and associates, for $590,000. Mr. Erd- tered almost 27,000 on -air sets in Dade tems. man has minority interest in the pur- and Broward counties, which make up Mr. Matthews said that the general chasing company and with his wife the Miami metropolitan area. In the conclusion of the TAC count showed owns WTKO Ithaca, wrlv(FM) Ithaca Elmira, WMIV(FM) South Bristol Town- ship, wstv(FM) Wethersfield Township and wJIv(FM) Cherry Valley, all New York. Mr. Riggs has interest in WELM Elmira, N. Y. WOLF has 1 kw day and 250 w night on 1490 kc. Broker: Ed- our responsibility to win H. Tornberg & Co. APPROVED The following transfers each client goes beyond of station interests were approved by the FCC last week (For other commission that of merely informing activities see FOR THE RECORD, page 83). KONA(TV) Honolulu, KALA(TV)Wai- Blackburn feels that the would-be luku and KALU(TV) Hilo, all Hawaii: buyer or seller should arm himself with more Sold by Honolulu Advertiser and John D. Keating to De -Sales Harrison and than just facts. Equally as important: the associates for $2.6 million. Buyer is protection of a broker with an unquestioned Communications Honolulu Inc., which is owned one -third by Mr. Harrison, reputation for reliability. Blackburn's good one -third by Mrs. Harrison and children (Bruce name and Laurel Godfrey) and is worth more than any single commission. one -third by Arthur H. McCoy. Mr. McCoy is former executive vice president of John Blair & Co., New York. (Corrected item on ownership). BLACKBURN & Company, Inc. KHBC -AM -TV Hilo, KGMB -AM -TV Honolulu and KMAU -TV Wailuku, all RADIO TV CATV NEWSPAPER BROKERS Hawaii: Sold by Honolulu Star-Bulletin to A. L. Glasmann and associates for NEGOTIATIONS FINANCING APPRAISALS $2.5 million (see page 54). WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS Km, San Angelo, Tex.: Sold by James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Lewis O. Seibert lack V. Harvey William B. Ryan John C. Williams C. Bennet Larson to William D., John Joseph M. Sitrick Hub Jackson Mony Building Bank of America Bldg. S. and Frank B. Neil, for $250,000 in- RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. 333 -9270 333 N. Michigan Ave. 873 -5626 274 -8151 cluding covenant not to compete. 346 -6460 Messrs. Neil have interest in KTRM Beaumont, Tex. Km- is on 960 kc with

52 (THE MEDIA) BROADCASTING, May 10, 1965 Renewal hearings set for two feuding stations

Two Texas television stations he had contacted some of the same as to the facts surrounding the sur- which filed conflicting statements individuals KBMT representatives vey made by KBMT and the "check with the FCC regarding the authen- claimed to have interviewed in their survey" made by KPAC -TV, whether ticity of a program survey made by survey. The KPAC -TV employe said the representatives of either station one of them last week found their they told him that KBMT representa- made misrepresentations to the com- renewal applications designated for tives had not talked to them. mission, and whether the applicants a consolidated hearing. Kam-I-. in a subsequent pleading, have the requisite qualifications to The commission chose the hear- submitted affidavits from the individ- be licensees. ing method to determine where the uals they had originally cited who The new KBMT transmitter site truth lies, as well as whether either disputed the assertions in the KPAC- that had been approved by the com- or both stations have the requisite TV presentation. mission would have been 18 miles qualifications to be licensees. To resolve the conflict, the com- closer to KSLA -TV (ch. 12) Shreve- KBMT(TV) (ch. 12) Beaumont mission set aside the grant of the port, La., than allowed by commission filed the program survey in connec- application for the transmitter re- rules, and the commission had con- tion with an application for permis- location and designated that appli- ditioned the grant on KBMr protect- sion to relocate its transmitter. The cation, as well as the renewal appli- ing the Shreveport station from in- commission granted the application cations of the two stations for a hear- terference. In its order last week, in January (BROADCASTING, Jan. 11) . ing. The two Texas stations come the commission said that if the grant KPAC -TV Port Arthur, which had up for renewal of their licenses on is reinstated new conditions would opposed the move, later submitted Aug. 1. be imposed to provide equivalent an affidavit by an employe who said The issues include a determination protection for KSLA-TV.

5 kw day and 1 kw night. program test authority granted on May Information received regarding plans 3 broadcasting with 47.6 kw ERP visual of other holders of CP's includes: Kxao Aberdeen, Wash.: Sold by using an RCA transmitter. Twin City Raleigh, N. C. (ch. 28). Cresent Spence to Matthew N. Helen Foster educational corporation is licensee of Broadcasting Co., permittee. Granted Clapp Jr. and Miller C. Robertson, for KTCA -TV (Ch. 2) St. Paul. CP on April 21 with plans to go on the $200,000. Messrs. Clapp and Robert- son own KFQD Anchorage, and KUEN Wenatchee, Wash. Kxao is on 1320 kc with 5 kw day and 1 kw night. KELA Centralia -Chehalis, Wash.: EXCLUSIVE BROADCAST Sold by J. Elroy McCaw and Mabel A. PROPERTIES! Gwinn to Joe Chytil, for $125,000. Mr. McCaw owns KTvw(Tv) Tacoma, EAST -Highly respected FM station serving major market. Wash.; 45% of KIXI -AM -FM Seattle, Grossed over $90,000 in 1964 and progressing at and KCTO(TV) Denver. Mr. Chytil is sound rate of growth. Priced at $180,000 with $60,- general manager of KELA which is on 000 down. Contact -John F. Meagher in our 1470 kc with 5 kw day and 1 kw night. Washington office.

COMMUNITY TELEVISION Roswell, N. M.: Sold by Roswell ROCKY -Daytimer on excellent frequency serving trading Cable Co. (Brown Walker, president) MOUNTAIN area of over 200,000. This profitable facility to Vumore Co. (subsidiary of RKO STATE grossed $110,000 in 1964 and is priced at a total General Inc.). Although price was un- of $157,500 including real estate. Contact - disclosed, it's estimated between $11/4 Richard A. Shaheen in our Chicago office. and $1.5 million. The Roswell CATV serves 5,000 subscribers. Broker was Daniels & Associates. . . New TV stations . '!/ , ? /:///-?, l As May 6 there were 106 tele- / of & ASSOCIATES, INC. vision construction permits outstanding John F Hardesty, President for stations not yet on the air. Of these 19 were commercial VHF's, 60 were NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES commercial UHF's, 6 were educational WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO VHF's and 21 were educational UHF's. 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. New station going on the air last EXecutive 3-3456 DElaware 7 -2754 Riverside 8 -1175 EXbraok 2-5671 week: RADIO TV CATV NEWSPAPERS KTCI -TV (ch. 17) St. Paul. Twin City Area Educational Television Corp., ..,rsr ,< , t tetee44. permittee. Station went on the air with rr r BROADCASTING, May 10, 1965 , .. 53 air Thanksgiving Day. Roland A. Jacobs Mid -Continent Broadcasting Co., per- has been appointed general manager of mittee. WAOW -TV was to go on the Third Honolulu sale the station whose Washington attorney air May 8 with 316 kw visual and 20.4 is Martin E. Firestone. Cresent Broad- kw aural using an antenna 996 feet gets FCC approval casting plans to broadcast with 850 kw high. Station will be interconnected visual using a Townsend Associates with Mid-Continent's wxow -Tv (ch. The FCC last week gave its blessing transmitter with a COEL antenna 1,050 27) Madison, Wis. Tony Moe is execu- feet above ground. tive vice president of the Wausau out- to the third and last sale of a group of Hawaii radio and TV stations which (ch. 41) Burlington, N. J. let. WAOw -Tv will be an ABC -TV affili- WKBS(TV) has seen the ownership of every net- Kaiser Broadcasting Corp., permittee, ate represented by Adam Young Inc., New York. Both stations will comprise work- affiliated TV station in Honolulu plans to go on the air with program change. 1. will broadcast from a single buy and will offer coverage of test Sept. Station The commission, by its Broadcast at 3201 South 26th 18 counties and TV home penetration studios and offices Bureau, approved the sale of the Hono- Street, Philadelphia. Thomas A. Breen, totaling 188,000. lulu Star -Bulletin stations to the A. L. said firm will invest station manager, Glasmann family for $2.5 million. about $1.4 million in new facilities and equipment. The wxas 1,350 -foot high University drops out Involved in the transaction are KGMB - antenna will be located at the Philadel- AM-TV Honolulu, KHBC -AM -TV Hilo, phia antenna farm in Roxborough. and KMAU-Tv Wailuku. A second trans- of UHF competition action, also approved by the commis- WNJU -TV (ch. 47) Linden-Newark, sion last week, assigned KMAU -TV to N. J., New Jersey Television Broadcast- California Western University of San John S. Young Associates Inc. under a ing Corp., permittee, plans to go on Diego has asked the to dismiss its lease arrangement which provides pay- the air May 16. The New York area's FCC application for a new commercial TV ment of $1,500 a month for 10 years; first commercial UHF station was pre- 51 with an option to purchase viously scheduled to begin broadcasting station on channel there and grant at the end the of that term for $150,000. In several weeks ago but delayed its start competing application of Gross return the Broadcasting Co. the new owners of KGMB -TV propose to to "complete the fine tuning of pay a spokesman The station The action, sought April 30, is con- the new operators $4,000 a month antenna" said. to rebroadcast will broadcast both in color and black ditioned on the commission's approval its programs. KMAU-Tv has been and white. It will operate as a New of an agreement giving the university operated as a satellite of Jersey community station during the an option to acquire 50% interest in KGMB -TV since its founding. day and change to an ethnic facility the new facility upon the grant of The Wailuku transaction, it was ex- during evening hours. Gross's application. plained, was undertaken to avoid having Gross Broadcasting, wholly owned by the group WAOW-TV (ch. 9) Wausau, Wis., Glasmann charged with five Jack O. Gross, applied for the channel VHF television stations, thus barring in July 1964. The university's applica- it from an additional VHF acquisition. tion was filed in May 1964. Under FCC rules, no single owner may own more than seven TV 66 Local Blue Chip stations, of which not more than five may be in Accounts are buying Ky. station fined, the VHF band. 'TOP of the POPS' The Glasmann group already owns amount is reduced or controls KUTV(TV) Salt Lake City for firm 26 weeks. and KMVT -TV Twin Falls, Idaho, as well as radio stations BALL Salt Lake `TOP of the POPS' The FCC last week ordered Arthur City, KLO Ogden, both Utah; KOHL Bil- C. Schofield, owner and licensee of lings and 'Bow Butte, both Montana, is attracting new WKYX-AM -PM Paducah, Ky., to pay a and KGEM Boise, Idaho. $250 fine for having assigned the license accounts. Everyone here Only two weeks ago, the FCC ap- to Nationwide Stations Inc. in mid - is enthusiastic about proved the sale of KONA -TV 1962, and for permitting the company Honolulu, KALA -TV Wailuku KALU to operate the station and -TV Hilo by `TOP of the POPS.' until the fall of the Honolulu Advertiser 1964 without commission authorization. and John D. Keating to DeSales The commission's decision, adopted Harrison and associates for $2.5 million (BROADCASTING, last Wednesday (May 5), stems -Larry Edwards, from May 3). General Manager a $500 notice of apparent liability im- WMAK Nashville, Tenn. posed on Mr. Schofield last February Last December the Kaiser stations in Hawaii were At last -Something NEW for Radio for the alleged assignment change and sold to Lawrence S. - Berger and group for $41/4 "Top of the Pops ": the only authentic for failing to report a stock deal trans- million. Stations are XHVH- AM-FM -TV Honolulu production of the exciting Liverpool ferring 20% interest to Raymond F. and tclivo-n' Hilo plus four translators. Sound, recorded live by the BBC in Damgen (BROADCASTING, March 1). association with Hartwest ... by jet In reducing the amount to $250 last KGMB -TV, on channel 9, began op- to you. week, the commission said that although erating in 1962 and is affiliated with failure to report the stock transfer vio- CBS. KHBC -TV and KMAU -TV are on Produced by lated FCC rules, after considering the channels 9 and 3 respectively and are THE BRITISH licensee's response to the notice, no satellites of KGMB -Tv. The fourth TV BROADCASTING CORP. It% forfeiture would be imposed for that station in Honolulu is independent KTRG in association with infraction. -TV on channel 13. WKYX went on the air in 1946 and KGMB, founded in HARTWEST THE WARWICK 1929, operates 1 H PRODUCTIONS, G5 West 54th Street operates on 570 kc, kw day and 500 fulltime on 590 kc with 5 kw, and is INC. New York. N. Y. 10019 w night. WKYX-FM operates on 93.3 CBS affiliated. Kmsc, founded in 1936, Call collect oreo code 212 JUdson 6 -7272 me with 31 kw and has been in opera- also operates fulltime on 970 kc with tion since 1947. 1 kw.

54 (THE MEDIA) BROADCASTING, May 10, 1965 Jim W. Cooper, Director of Engineering, WFAA -TV.

G -E 4 -V wins WFAA -TV's "slide test"

Jim W. Cooper, Director of Engineering at WFAA -TV, Two G -E 4 -V's will be installed at WFAA -TV this summer. Dallas -Fort Worth, came to the recent NAB Convention This is the kind of customer acceptance that will put more in Washington to make a decision. than 100 G -E 4 -V's on the air by autumn. No other manufacturer can even approach this record of field -proven WFAA -TV wanted the finest 4 -V color film camera avail- performance and market approval. For details on broad- able. Jim had carefully compared all the available data casting's most -accepted 4 -V color film camera - the G -E on the two competing cameras. The final, deciding item PE -24 - contact your G -E Broadcast Equipment Repre- on his check list was to be his own personal evaluation sentative, or: General Electric Company, Visual Commu- of picture quality. nications Products, #7 -315, Electronics Park, Syracuse, N.Y. 13201. (Phone AC 315, 456- 2105). GE -16. Visual Communications Products He had his own resolution chart slide put up first in the competing unit, then in the General Electric 4 -V. Immedi- ately he saw the difference. G -E 4 -V picture quality won GENERAL ELECTRIC Jim Cooper's unqualified vote - and the WFAA -TV order. Electronics Park, Syracuse, New York

BROADCASTING, May 10, 1965 55 the year. Gannett itself is putting in the head - Telephone companies end equipment -a tower, antennas and receivers. A similar move has been announced in Troy, N. Y., where Northeast TV entering CATV field Cablevision told the city council last month that it had signed an agreement with New York Telephone Co. to pro- More firms leasing facilities to operators, vide the facilities for CATV and that it did not require a city franchise. Lee still others are operating their own systems Ehrlich, president of the company, said that Northeast will contribute a percentage of the gross to the city, not- The move of telephone companies Mr. Blackburn points out, however, withstanding lack of franchise. into the burgeoning community antenna that in both instances, Gannett is abid- It was only last week that J. B. Fuqua, television field, glacierlike over the last ing by its original proposals to contri- owner of wJBF(TV) Augusta, Ga., won few years, has suddenly speeded up. In bute 3% of its gross revenues to the a court ruling ordering the Brunswick, two instances last week, leases were municipal treasuries "in lieu of all Ga., city council to issue a business li- signed by a CATV operator to use tele- taxes." cense for CATV there. Months ago phone company facilities to furnish ca- The agreement signed by Gannett Mr. Fuqua made arrangements with ble service to upstate New York corn- with the New York Telephone Co. pro- Southern Bell Telephone Co. to furnish munities. vides for about 50 miles of cable in a 12-channel system, which he would Commitments were made by newspa- each of the two communities. Monthly lease for his CATV operation, and per publisher- broadcaster Gannett Co. rates are $70 per mile for the cable and which, he emphasized, requires no spe- with the New York Telephone Co. for $290 for head -end input equipment, a cial franchise from the city. Geneva and Saratoga Springs, both New monthly $3,790 charge-or $45,480 for In Asheville, N. C., Harold H. Thorns York. (wtsE -TV there) told the city that no Although not the first to arrange with franchise was necessary since he had ar- a telephone company to furnish circuits ranged to have Southern Bell Telephone (a handful of other CATV operations Court orders CATV grant Co. furnish the cable facilities. Mr. have made this arrangement with their Thorns is one of five applicants for local telephone companies) the Gannett The city council of Brunswick, CATV in that city; the others include move is considered indicative of a new Ga., was told last week by a WLOS-TV Asheville, Broadcasting Corn- force in CATV. state court that it must issue a pany of the South (wts -ry Columbia, Gannett's Richard Blackburn, in business license to a CATV ap- S. C.) Reeves Broadcasting Co. (multi- charge of that company's CATV activi- plicant, and that the license fee ple broadcaster and CATV owner), and ties, says there are two significant ad- must not be discriminatory or National Trans -Video Corp., Dallas vantages to dealing with established com- out of line with the charge for (multiple CATV operator). capital in- mon carriers: (1) there is no other businesses. Complicating the Asheville situation vestment in cables, amplifiers, pole The order was issued by Judge is the fact that the city fathers were and other hardware, or in main- rights, Dan Flexer, Superior Court of considering a city -owned CATV system costs, is no need tenance and (2) there Glynn county, May 5, in re- which had the prospect, they believe, of fights to become embroiled in franchise sponse to a petition for a writ bringing in $450,000 annually, after the before city councils. of mandamus filed earlier this cost of the system is recovered, (esti- because The second point is stressed year by Fuqua Industries Inc., li- mated in about four years). of the increasing erratic behavior of censee of w.rBF(TV) Augusta, States in which Bell System corn pa- city councils in granting permission for Ga. The was suit instituted after nies have filed tariffs, all of which are CATV's to furnish cable service. the city council refused to issue effective: Alabama, Arkansas, Connec- Since last fall, more and more tele- a business license for CATV, and ticut, Georgia, Illinois, Kentucky, Loui- phone companies have been filing tar- came after B. J. Fuqua, owner of siana, Massachusetts, Michigan, iffs to furnish CATV service in more the Minne- company bearing his name, sota, Mississippi, Missouri. and more states. At the present time, arranged to lease facilities from New Hampshire, New Jersey, New Bell System companies have filed such Southern Bell Telephone Co. In York, North Carolina, Ohio, Oklahoma, tariffs in 26 states. this way, Mr. Fuqua contended, Pennsylvania, Rhode Island, South Caro- The first such tariff was filed in Con- no franchise for CATV in Bruns- lina, Tennessee, Texas, Vermont, Wash- necticut in 1962, and there were several wick was needed. ington and West Virginia. in 1963. But by far the bulk of them Under the name, Rentavision have been filed in the last six months. of Brunswick, Mr. Fuqua has ar- The rates are different for each state, but vary a At the same time an unknown num- ranged to lease a 12- channel sys- from low of $64 a month ber of independent telephone companies tem from Southern Bell. He ex- per mile of cable to $100 a month per have filed tariffs with their state utility pects to feed eight TV signals mile. Generally the tariffs call for a commissions, and a number are already into the community. They will be 10 -year contract. Specifically noted is providing this service to CATV's. from Augusta, Savannah, Way- the non -exclusive nature of the facility. Permit Unneeded Gannett was one cross, and Pembroke, all Geor- For example, the North Carolina of the first of the CATV applicants to gia. and from Jacksonville, Fla. tariff calls for monthly charges of $72 make the point it did not need a fran- The city government has 30 per mile ($18 per quarter -mile) for chise since, it contended, the telephone days to appeal the Superior feeder and distribution cable; $155 for company already is authorized to use Court's ruling to a higher court. input equipment at the pick up point for city streets for communications pur- off -the -air signals; $75 per month for poses. input equipment at pickup point for in-

56 (THE MEDIA) BROADCASTING, May 10, 1965 IT'S UNANIMOUS! THIS YEAR'S FINEST DOCUMENTAR I DAVID L. WOLPER'S PRODUCTION OF irMfleop1e Go

AN EPIC... reminds us of the heights to which television can soar... magnifi- cently developed... a telecast to remember... A MASTERPIECE. - DONALD KIRKLEY, Baltimore Sun SEARED THE VIEWER'S CONSCIOUSNESS with the tireless nobility and animal barbarity of the human race. -JACK GOULD, New York Times

A devastating emotional experience... STUNNING IMPACT ...touched every facet of human hope and desperation ...a powerful documentary! - BEN GROSS, New York Daily News OVERWHELMING, MASTERFUL... POWERFUL... an experience not to be missed. -PERCY SHAIN, Boston Globe

Powerful ...UNFORGETTABLE ...spoke out more against man's inhumanity to man than the words of a thousand sermons. - REX POLIER, Philadelphia Evening Bulletin

One of the most INSPIRING television shows I've ever seen. -BOB CONSIDINE, Los Angeles Herald Examiner

A smashing, heart rending AWARD-WORTHY film. - ANTHONY LA CAMERA, Boston Record- American ONE OF THE FINEST AND MOST POWERFUL DOCUMENTARIES SHOWN ON TELEVISION IN SEVERAL SEASONS. -FRANK JUDGE, Detroit News

A DAVID L. WOLPER PRODUCTION Produced, Written and Directed by MARSHALL FLAUM Milan Telephone Co. in Milan, Mo.; Bruce Telephone Co. in Bruce, Miss.; House committee uses knife on FCC budget California Water & Telephone Co. in Sun City, Calif., and Illinois Consoli- dated Telephone Co. in Mattoon, III. The FCC will have to get along mended." The draft bill puts a $57,- on $594,000 less than it asked for 400 ceiling on "necessary expenses Spurred by USITA CATV activity next year if recommendations of the in performing the duties of the com- by independent telephone companies stems from the urging of their associa- House Committee on Approprica- mission . including land and tions are upheld, and they probably structures," and a $12,500 ceiling tion, the United States Independent Tele- will be. The committee approved an on "special counsel fees, improve- phone Association, which includes appropriation of $16.9 million for ment and care of grounds and repairs among its members most of the 2,500 fiscal 1966, a figure not only lower to buildings." independent telephone companies in the than the FCC's $17,494,000 budget Requested increases would, ac- U. S. estimate, but also lower by $85,000 cording to the commission, support USITA for some time has had a spe- than the 1965 appropriation. 52 new staff positions and facilitate cial committee on TV services studying "The committee is of the opinion," economic and social studies to be the CATV question. In February, it the report says, "that the cost of used in making major policy deci- recommended that member companies executive direction and other objects sions on such matters as "super- (1) get into CATV, (2) provide the of expense are too high and has power in AM, community antenna facilities for CATV firms and (3) go taken these factors into consideration television and subscription television" slow on renting out pole space. in arriving at the amount recom- (BROADCASTING, May 3) . CATV companies historically have rented space on telephone or power poles to hang their cables, paying from $1.50 to $3 a pole per year. (Last month cidental program material; 50 cents for C -U Telephone Co., estimates that more Paul H. Henson, USITA president sug- each TV receiver connected (plus a than $700,000 has been invested in gested that pole rentals are much too one -time $10 installation charge) and CATV, and that the potential for the low; they should be somewhere in the 25 cents for additional receivers in the three operating systems is almost 4,000. neighborhood of $11 to $16.50 annual- same home. Chenango Bridge has a potential of 3; ly, he said.) Independents The role of indepen- 000, he says. dent companies is slightly more com- Although it has not taken the route plex. In some instances the local com- of supplying the facilities to its CATV's, Court upholds FCC's pany actually is in, or going into, CATV Chenor has, in one community it is citizen operation. In other instances the local planning to enter, made a commitment band rules company is providing the facilities, just to lease the facilities from the New like its big- brother Bell systems do. York Telephone Co. Mr. Kingman de- A federal appeals court in New Where the telephone companies them- clined to identify the community, pend- York held last week that checks on selves enter CATV, it is usually through ing the outcome of negotiations there. the FCC's control of radio communica- the establishment of subsidiaries. This The C -U Telephone Co., last week tion must be considered in light of the is so in Chillicothe, Ohio, for example, entered the broadcasting field. It re- commission's obligation to classify sta- where the Chillicothe Telephone Co. ceived FCC permission to buy WMCR tions and to "prescribe the nature of owns Chillicothe Telcom Inc., a 12- Oneida, N. Y., from a court- appointed the service to be rendered by each class... . channel system serving about 1,300 sub- receiver. Price was $73,500 for the 1 scribers and which began operation last kw daytimer on 1600 kc. This opinion, handed down in the September. Lines are leased from the In Illinois, the DeKalb -Ogle Tele- U. S. Court of Appeals for the Second parent telephone company. phone Co., under an authorization by Circuit, explained the court's action Robert McKell, who is president of the state Public Utility Commission, has a week earlier in denying the petition both the local telephone company and established a CATV subsidiary, Allied of an electronics equipment company to the CATV firm, says he's not making Video Transmission Corp. Allied is go- enjoin the FCC from adopting new any profit yet on the CATV operation, ing to lease CATV facilities from the language in its rules governing use of but that when it reaches 2,500 sub- parent company to serve Sycamore and the citizens' radio frequencies. scribers, he expects to begin making a DeKalb, both Illinois. Lafayette Radio Electronics Corp., return. In South Carolina, a CATV system Syosset, N. Y., had asked the court to Another independent telephone com- is about to go into Lancaster using fa- stay the commission's hand in a rules pany, this one in upstate New York, has cilities leased from the Lancaster Tele- change prohibiting the use of citizens' also established a CATV subsidiary, but phone Co. The CATV firm is Videovi- band radio for "hobby or diversion." leases pole -line rights from its parent sion Inc., (Frank Barnes, president), Lafayette argued that the commission company. which has some common ownership with rule would violate the First Amendment The telephone company is the Chen - the telephone company. and Section 326 of the Communications ango- Unadilla Telephone Co., with In the latest move by independents, Act which denies the commision the headquarters in Norwich, N. Y. Its the local telephone company in Poland, power of censorship over radio corn - CATV subsidiary is Chenor Communi- Me., has incorporated as a subsidiary, munication. cations Inc. the Poland CATV Co., which plans to In its opinion the court said the At the present time, Chenor is operat- serve several Maine communities. commission "is empowered ... to pro- ing three CATV's-New Berlin, Ox- Other independent telephone compa- hibit communications over the limited ford and Franklin. It is building a cable nies engaged in the CATV business: available frequencies which serve no system in Chenango Bridge, and is in Western Arkansas Telephone Co., in purpose other than the sheer pleasure the midst of negotiations to buy an Russellville, Clarksville, Paris and Boon- of emitting them and receiving a re- operating system in Cooperstown, all ville, all Arkansas, through sister corpo- sponse. . . New York. ration, Watco Services Inc.; Monroe "Experience had demonstrated," the William S. Kingman, president of the County Telephone Co. in Sparta, Wis.; opinion stated, "that chit -chat about

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BROADCASTING, May 10, 1965 59 equipment was a characteristic of hobby that seems practical. That experimental Asked by PUC Chairman Eugene S. type operation and absorbing an undue work is still going on. Loughlin whether he would consider amount of the time available on the As Carl Lee, of the Fetzer stations, operating in Connecticut with a 6 to 7% limited frequencies of the citizens radio chairman of the CBS -TV affiliates' yield on investment, Mr. Shapp said service." board, explained it: "We want to come that his company would be satisfied The new citizens' band rules went up with a standardized form we can all with a return of from 8 to 12 %. into effect April 26. They were orig- live with. And we also want the tools Under cross- examination by counsel inally announced in July 1964 and sub- that each affiliate can use to negotiate for competing applicants, Mr. Shapp sequently were attacked by Lafayette with the network." revealed that the $400,000 of capital in and another electronics company, Poly - The booklet that was distributed last the Waterbury firm would be purchased tronics Laboratories, Fairfield, N. J. week is such a tool. It was presented mostly by Jerrold; that Jerrold would (BROADCASTING, Sept. 7, 1964). to the affiliates at last week's meeting guarantee a $4- million loan to the cable by Leonard L. Fischman, president of company. Booklet helps clarify Economic Associates Inc., who also He also denied that there was an spoke briefly about the intricacies of agreement `of any kind" between Jer- network compensation working out simplified systems of net- rold and Triangle Publications, another work accounting. Connecticut applicant, although at one CBS -TV affiliates, meeting last week Forms Included The booklet in- time, the two firms were partners in in Los Angeles (see page 62), renewed cludes standardized forms that stations New Haven TV Cable Co., now owned their determination to simplify the may use to keep their own weekly wholly by Triangle. methods by which the network calcu- computations of network billings and The hearing recessed until May 10 lates its payments of station compensa- of weekly trends in net compensation, when cross-examination of Mr. Shapp tion. gross billings and network time. It also by the PUC staff will resume. on The present system, according to provides standardized forms which In another development, the Public many affiliates-including some with stations can chart their monthly trends Utilities Committee of the Connecticut sophisticated accounting resources at in gross and network revenue, in net- General Assembly gave a joint favor- their command -makes it difficult for work hours (both actual clock hours able report to House Bill 3860, a meas- stations, when they get their checks and and "converted hours" which are cal- ure which formalizes PUC control over statements from the network, to match culated by formulas applicable to com- CATV in the state. The bill will go to them against their own records of net- mercial minutes sold in participation both houses for debate shortly. work clearances. The frustration of not shows in periods of varying value) and in hourly gross received from the net- knowing whether they have been paid First Shouse awards what they are owed is amplified by the work. frustration of working with rate sched- Members of the affiliates standing go to Kentucky co -eds ules that have grown more and more committee on economics are Richard A. Borel, WBNS -TV Columbus, Ohio, complicated. As the head of one of The first annual James D. Shouse CBS's most prominent affiliate groups chairman; Howard Lane, KOIN -TV Port- land, Ore., Thomas Murphy, Capital Recognition Awards have been presented said last week: "I can't tell what I to co-ed seniors at the University of ought to be earning from the network." Cities Broadcasting; Charles Crutch- field, Jefferson Standard Stations; Tom Kentucky and Indiana University. The The CBS -TV affiliates association has awards, consisting Baker, WLAC -TV Nashville, Tenn., and of a bronze plaque for a couple of years had a standing and $200 to the university and a scroll committee on economics that has been Mr. Lee, who is also chairman of the affiliates board. plus $100 to the student, are presented attempting, with the help of consulting to outstanding broadcasting students by economists, to work out a moderniza- Crosley Broadcasting Corp. in the name tion of the station compensation sys- CATV financial yield of Crosley's former board chairman tem. Last week, at the CBS -TV affili- in Conn. who retired last year. ates convention, the standing commit- discussed John T. Murphy, Crosley president, tee distributed a 23 -page booklet in- made the presentation at Kentucky, and tended to help affiliates understand An official of the Jerrold Corp., 80% owner of Waterbury Community An- P. Scott McLean, vice president and how network statements and reports general tenna, Inc., asked the Connecticut Pub- manager of Crosley's wLwt(Tv) are prepared and how to keep their Indianapolis lic Utilities Commission for permission made the Indiana award. own records so they coincide more Presentations will be to submit another 10 -year income pro- made to students closely with network reports. at the University of Cincinnati, Methods jection in lieu of the controversial state- Day- The booklet includes sug- ton (Ohio) University, Miami (Ohio) gested methods of calculation ment already on file. and in- University and Ohio State terpretation Milton J. Shapp, Jerrold's president University in that can be prepared by a the next few weeks. station's accountant to provide the sta- and chairman, was the only witness to tion management with "the key items- take the stand during the day-long cross Media reports those that spell trends in profit or loss." examination as hearings on 22 applica- ... It is, however, only a first stage in the tions for community antenna TV fran- Future move A. C. Nielsen Co., Chi- long -range work of affiliates' economics chises were resumed by the commission cago, has acquired a 65 -acre site about committee. last Monday (May 3) in Hartford. 25 miles northwest of the city near Wil- What the committee hopes eventually The statement in question, interpreted low Road and the Illinois Tollway for to produce is a standardized network - by PUC Commissioner Wallace R. its new headquarters site. Plans for the affiliation contract form that will be Burke as indicating a return on invest- actual construction are not yet set. suitable for all types of affiliates. Al- ment of 400% after eight years of ABC in St. Louis WIL St. Louis, which ready the committee's consultant, Eco- operation (BROADCASTING, May 3) was has been operating since 1923, be- nomic Associates Inc., has tested a reviewed by Mr. Shapp who maintained came an ABC Radio affiliate May 3. number of theoretical methods of cal- that the data needed revising in terms The station, which has 5 kw fulltime on culating station compensation- which, of pole -line costs, salaries and deprecia- 1430 kc, has been unaffiliated in recent of course, is the core of any network tion along with a "re- arrangement of years. WBBY Wood River, I11., was contract - without so far finding one other elements." ABC's affiliate in the St. Louis area. 60 (THE MEDIA) BROADCASTING, May 10, 1965 Until April 16, 1965, you couldn't buy 2,000 ft. continuous seamless aluminum sheath CATV cable for love or money. Now Times is shipping it. Read why this revolutionary new cable makes every other CATV cable a compromise.

Everyone in the CATV business It increases profit. The fewer the are on the shelf and ready to be knew it: the longer the cable, the splices, the less maintenance needed. shipped to you. means less labor fewer the splices, the lower the main- Less maintenance Times' Family of Firsts cost and more profit. - tenance, the better the performance The Standards of the Industry ...the higher the profits. It improves electrical performance. But no one did anything about it Times JT -1000 cable guarantees 26 First to design a long life cable speci- until Times, the company the industry db minimum return loss -a must for fically for CATV expects to be first", took up the chal- minimum ghosting. Moreover, it First with foam dielectric cables for lenge of longer -length cable. won't let in moisture vapor that stops CATV The result: Times made the break- your signal short of¡ through with its 2,000 ft. continuous the target. lengths of seamless aluminum CATV cable. Even more exciting, Times is And don't forget: shipping this cable right now! long after so- called Here's what this new 2,000 ft. economy cable has been replaced (it First with cable that made all -band cable can do for you that no other starts deteriorating the day you install systems economically feasible will cable can: it), Times 2,000 ft. JT -1000 cable First to make aluminum tube sheathed It easily saves you 10% on installa- still be a top performer, keeping pace coaxial systems economically feasible tion and shipping costs. 2,000 ft. with your system's planned potential. lengths mean fewer splices -8% Why compromise when you no First to offer 26 db minimum return loss guarantee saved. Only 1 reel needed for 2,000 longer have to... now that Times ft. of cable instead of 1 reel for each 2,000 ft. continuous lengths of seam- First again with 2,000 ft. lengths of 1,000 ft.- less aluminum seamless aluminum sheath CATV 2% saved. CATV cable cable

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BROADCASTING, May 10, 1965 61 PROGRAMING CBS -TV nights all color in '66 -67

Hollywood setting adds glamor as new president paints bright new future to enthusiastic affiliates; network still world's largest ad medium, Stanton says

CBS -TV last week showed its affili- the day was capped by an announce- It was an eye -opening experience. ates a new program schedule, a new ment by John Schneider, the new CBS- A frequent comment among affiliates president, a new interest in color and TV president, that CBS -TV would be was that they had never realized how (to many delegates) a new world. The 28% color at night next fall and all - complicated the business of television network for the first time held its an- color in the 1966 -67 season (see story production is. As one of them said: "A nual station convention in the huge page 63). That announcement drew lot of these people have never been on studio complexes of Los Angeles where more applause than anything else. After a big film lot before. Now they have most of its entertainment shows are Wednesday's business was completed, an idea of why programing is expen- produced. the affiliates were taken to a fiesta in a sive." If some of the affiliates had gone Mexican village on the back lot of studio There was general enthusiasm over to the Coast with some uncertainty center and from there to a lavish the new shows, although most affiliates about a network that in the season buffet in the Beverly Hilton Hotel in had strong reservations about two or now ending had fallen from the rating Beverly Hills, where most of them three of them. Hogan's Heroes, an hour comedy about Allied prisoners in a German camp in World War II, was predicted to be a certain hit. The Wild, Wild West, which one affiliate described as "James Bond in a western outfit," also aroused approval. At the other end of reaction, Lost in Space, an hour drama about a family marooned on a planet, was favored only by those affiliates who thought it would draw so many children that its ratings would hold up. The good feeling engendered by the new programs was strengthened at the Wednesday luncheon, when Frank Stanton, president of CBS Inc., told the CBS -TV affiliates that their network is now in its 12th consecutive year as the world's largest advertising medium and is completing its 11th season as the world's most popular television network." This season, for the full broadcast day and the country as a whole, CBS - TV enjoyed a 10% lead over NBC -TV Shown at the West Coast meeting tive vice president, Fetzer Broadcast- and a 42% lead over ABC-TV, Dr. are l -r: Michael Dann, vice president, ing Co. and chairman of CBS affiliates Stanton said. During the prime eve- programing, CBS -TV; John Schneider, board, and John T. Reynolds, senior ning time, CBS-TV led NBC -TV by 1 %, president, CBS -TV; Carl E. Lee, execu- vice president, CBS -TV Hollywood. ABC -TV by 3 %; in the daytime hours for the season, CBS -TV had all of the and billing pinnacle of previous times, were staying. top five programs, all of the top 10 they were exposed to two days of con- Preview The Thursday sessions and 13 of the top 15, he reported and centrated demonstration that CBS has were held in CBS's Television City in he reminded his audience that day- the facilities and the determination to Los Angeles where live and tape pro- time accounts for two thirds of all TV get out in front. duction is done. The affiliates were network programing and one third of The whole first day, last Wednesday, given a rousing presentation on the the sales of CBS -TV. was spent at CBS's huge studio center advertising potential of the 1965 -66 "The final Nielsen report for the in North Hollywood (Gunsmoke was season (see below), a briefing on sports current season," he said, "in addition in production and Matt Dillon shot a and news plans, a luncheon in a big to establishing that the CBS Television couple of gunslingers to the intense studio and a question- and -answer session network is in first place for the season pleasure of onlooking affiliates' wives). with CBS executives. Afterward they as a whole, also shows us to be in first Entire episodes of most of the 11 new went back to the Beverly Hilton for place currently-both day and night. shows that go into CBS -TV's evening a banquet and a glittering production In other words, your network has just schedule next fall were previewed, and featuring a stream of CBS stars. concluded another season in the No. 1

62 BROADCASTING, May 10, 1965 position." season," Mr. Golden pointed out that mote sports broadcasts-football, base- Disappointing The fact that the in the season just ending, CBS -TV has ball, golf and the triple crown. CBS-TV nighttime programing has not 18 of the top 40 programs and that Color in Prime Time And in the in 1964-65 "enjoyed the commanding all 18 are being brought back for 1965- following season, 1966 -67, Mr. Schnei- lead over the other two networks that 66, plus My Three Sons which is join- der stated CBS -TV "plans to broadcast has characterized the networks' sched- ing CBS -TV from ABC -TV. NBC -TV in color every nighttime entertainment ule consistently since 1958" has been has nine holdovers on its schedule for program." disappointing to the CBS management, next season and ABC -TV 11, he said. In past seasons, CBS-TV has had Dr. Stanton said. But "we have been "When we define the top 30 as the only a few colorcasts, permitting NBC- comforted by your reaction," he told big winners, CBS -TV will start next TV to carry the load of pioneering in the affiliates. At the NAB convention, season with 16 holdovers to NBC -TV's the field of color broadcasting, as the the CBS-TV executives heard from sta- six and ABC -TV's eight," he reported. TV set manufacturers had in general tion managers, in effect, "we know the And when the figure is reduced to the permitted NBC's parent RCA to carry network hasn't come through this sea- top 20, CBS-TV has 12, more than the the load of producing color sets and son with the big nighttime lead it had other two networks combined, he selling color to the viewing public. Now, in the past. But you can't win them stated. "In fact, CBS -TV has more top virtually every set maker has a line of all. I just want you to know that, as 20 hits coming back than either NBC - color receivers on the market and color far as we affiliates are concerned, the TV or ABC-TV has in the top 30 cat- set sales are booming. "The color set CBS Television network is the one to egory. And, for that matter, we have population explosion is underway," Mr. belong to in the long pull ..." even more returning top 20 shows Schneider told his network's affiliates. "Through all of our successes," Dr. than either of the other networks has in From 1.5 million color set homes in Stanton stated, "your support and your the top 40." January of 1964, "just 3% of all tele- loyalty have been a major factor. I The optimism which CBS-TV has for vision families," color set sales in the give you my assurance now that at the 1965 -66 season "stems from our next year had increased "only another every knowledge echelon in CBS there is an in- that most of this season's 2.4 %," he said, but now the boom is tensive determination -such as I have big hits will repeat next year -and on and "we estimate that by January rarely seen to regain the mar- from our before- confidence that the public will 1966 middle of next season -some gin of pre- eminence in all fields of en- like new -the our programs," he said. five million homes will have color sets. deavor which we have become ac- to That's nearly 10% of all families. The customed, to which you are entitled projection for January 1967 is nearly and without which none of us will ever 15 And by January 1968 it looks as be satisfied." %. 9 CBS -TV fall though more than one out of every five "The name of the game is 'program- television homes in the nation will be " Richard W. Golden, CBS -TV di- ing' able to receive color." rector of market planning, stated in a shows in color presentation recorded in New York for Citing a recent study of viewing pat- presentation to the network's affiliates terns in color homes as compared with Thursday morning. "If a network's pro- Schneider tells affiliates those with black -and -white receivers grams appeal to the public, its ratings made by the American Research Bureau are high," Mr. Golden stated. "If a its been a long wait but (BROADCASTING, March 1, April 26) network's programs fail to attract the which showed color families to be public, its ratings are low." timing is about right heavier viewers of all TV than mono- The closeness of the ratings of the chrome families and to prefer color three TV networks for the 1964 -65 programs to those in black- and -white, season is not a happy story for CBS -TV, Nine regularly scheduled nighttime Mr. Schneider said: "We are now enter- Mr. Golden admitted. "This certainly program series on CBS -TV will be broad- ing an era when color set sales will be isn't the kind of lead we enjoyed a cast in color starting this fall, represent- far greater than black -and-white and year ago. And a year ago, we didn't have ing 28% of the network's total prime when color is starting to make a meas- as big a lead as the year before that." time schedule, John A. Schneider, presi- ureable contribution to audience size. But he warned the affiliates not to get dent of CBS -TV, announced Wednes- We have been waiting for just this com- too alarmed over these figures. Re- day (May 5). In addition to the prev- bination of factors to come into play minding them at the end of the 1961- iously announced plans to broadcast before embarking on a substantial 62 season "we had only a 2% lead The Danny Kaye Show, The Red Skel- schedule of color programing ..." over NBC -TV and we were being mur- ton Hour and most of the CBS Thurs- Long Wait Admitting that for some dered by the press -even then -for that day Night Movies (20 out of 29) in station managers the waiting period has season's large number of flops." He said color, he revealed that the weekly been hard, when their business associ- that then as now, "the problems were color schedule for the 1965 -66 season ates, customers and prospects and per- the same, only the names of the shows will also include Lassie, My Favorite sonal friends "all own color sets and were different." Martian, The Lucy Show, The Beverly have been plugging for color," Mr. Too Close for Comfort CBS -TV Hillbillies, Gilligan 's Island and Hogan's Schneider told his affiliates that "when doesn't like its competition as "close to Heroes. you look at the figures, I think you will us as they are -especially at the same Addressing the 1965 general confer- agree that our timing is just right." time," Mr. Golden declared. "But we've ence of the CBS Television Network Adding color is going to call on the been pushed this far before. And at some Affiliates (see page 62), Mr. Schneider stations as well as the network to make point in the future, I'm sure we'll be said that in addition to these regular substantial investments in new equip- pushed this hard again. But not next weekly programs, CBS-TV will present ment, he noted, adding: "However, I am season." "a considerable number" of special pro- sure that all of us recognize that this is Reminding his audience that "most grams in color, such as The Wizard of an investment with a tremendous poten- of the hits of any given television sea- Oz and Cinderella, as well as some tial return. son are holdovers from the preceding CBS News documentaries and many re- "For color will provide the television

BROADCASTING, May 10, 1965 63 Public service five times Henry's estimate

Frank Stanton, CBS president, Many Omissions "Moreover, the took public issue with FCC Chair- data Chairman Henry used ignored man E. William Henry last week on all non - scheduled public - service Mr. Henry's estimate of the extent broadcasts, thus leaving out some of of public service programing. the historic broadcasts which is the Dr. Stanton said the networks were very stuff of which television is broadcasting far more information made. And he also omitted sched- and news than Mr. Henry gave them uled special public- service broad- credit for in the latter's address last casts, such as presidential speeches, March to the convention of the Na- NBC's White Paper and the first tional Association of Broadcasters. communication -satellite broadcasts. According to Dr. Stanton, CBS was "While I am unable to deal with broadcasting more than five times the the schedule of all three television volume of public -service program- networks, let me restate -this time ing than the FCC chairman had correctly- Chairman Henry's para- indicated. graph insofar as it applies to the The CBS president brought the CBS Television network. Like Chair- subject up in a talk last Wednesday man Henry I am arbitrarily limiting before a convention of CBS -TV af- myself to prime time: filiates in Los Angeles. He said he "In all the years from 1961 to did so because he had recently read 1965, the proportion of total CBS in Time Magazine's coverage of the Television network time devoted to Peabody awards that public -service public- service programs -as defined programing "accounts for only 4% by Nielsen -has increased by 4 per- of the networks' time." Dr. Stanton centage points. In the 1960 -61 sea- said he found the 4% reference son -which included the presiden- "baffling" until he recalled that he Dr. Stanton tial campaign - public- service pro- had seen it once before in Chairman grams comprised 16.5% of the Henry's speech at the NAB conven- it was not based on the composite 'prime time' schedule as defined by tion. week which we have to file with the Nielsen, while in the current season An Increase Of Mr. Henry's FCC, but rather was based on some such programs comprised 21.1 %." speech, Dr. Stanton said: unpublished definitions and data fur- "Twenty -one percent is a long way "After citing data about the num- nished by one of the rating services. from Chairman Henry's 4% . . ber of network hours and program- It also turns out that, although in the further if we do not confine ourselves ing of the public- service type, as he immediately preceding paragraphs to prime time, but rather make our put it, designed to show a decline of his speech the chairman was talk- computations on the basis of the full between the 1960 season and the ing about the entire network broad- CBS Television network broadcast 1963 season - statistics which are cast day, in the 4% paragraph he schedule, that last paragraph of the grievously in error, since the fact is switched -without noting the fact - chairman's speech should be cor- that there was a marked increase to only a portion of the prime time rected to read: "In all the years from the 1960 to the 1963 season - from Mondays through Saturdays, from 1961 to 1965, the proportion Chairman Henry said, in all the years 7:30 to 11:00 p. m., and Sundays of total CBS Television network from 1961 to 1965, the proportion 6:00 to 11:00 p. m. and, although time devoted to public- service proof total network time devoted to the rating service's unpublished grams has increased from 14.2% to public- service programs as defined definition specifically includes hard 21.6 %. Judging from the first quarter by Nielsen has remained about 4 %. news, the chairman elected to ignore of both years, about 22 out of every Only about four out of 100 programs his source and excluded hard news. 100 programs fell into the public - fell into the public- service category. This despite the fact that the time service category." "It took us a long time to dig into devoted to hard news more than "If my arithmetic is correct, the this to find out where the chairman doubled in the time span under con- actual figures are 51 times greater got this 4% figure. It turns out that sideration. than the chairman's."

viewer with a new visual experience as Dodd hits Vietnam coverage told. unique and significant as the experience He singled out for comment the he originally gained from black -and- Senator Thomas J. Dodd (D-Conn.) handling of reports that gas had been white television. And in so doing, color has accused American newsmen of used in the war, saying that if stories will give a new dimension to advertising doing an inaccurate, imbalanced and and headlines had stressed the use of effectiveness. Entire business classifica- ordinary riot -control gasses for humani- inadequate job of reporting the struggle tions will become prime prospects for tarian reasons, much misunderstanding in South Vietnam. the first time. And those who already would have been avoided. have been using television will be of- Addressing the Cleveland Press Club The senator, who has just returned fered exciting new applications. In short, last week, the senator said that some from a trip to South Vietnam, also color television affords new opportunity stories are "obscured by sensational- said that morale there was better and for all advertisers -and opens up new ism," some should "have been told the troops more successful than is gen- horizons for profit to all broadcasters." differently," and some have never been erally pictured in domestic accounts.

64 (PROGRAMING) BROADCASTING, May 10, 1965 CBS -TV group to fight rules

Stanton's explanation of with the Plumbicon black- and -white what FCC program plan broadcast camera means stirs quick action

CBS -TV affiliates voted last week to join their network in vigorous opposition to government attempts to reduce network equity in programing. At their annual convention, held in Los Angeles last week, the CBS -TV affiliates instructed a special committee to plan and execute a defense against the FCC's proposed rules. The action ratified one taken earlier by the CBS -TV affiliates board (BROADCASTING, March 29). The committee, which is headed by Frank P. Fogarty, of Meredith Broad- casting, scheduled a strategy meeting for May 17 in the Washington office of Er- nest Jennes, lawyer for the CBS -TV Affiliates Association. Other members of the committee are John S. Hayes, Post - Newsweek Stations; Thomas Murphy, Capital Cities; Carl Lee, Fetzer Stations;

C. Howard Lane, KOIN -TV Portland, "LOOK ALIVE ín'65 ". says MISS Nancy Edling Ore., and Kenneth R. Giddens, WKRG- TV Mobile, Ala. LOOK ALIVE Action Asked In a resolution adopted during a closed session of the with the ideal monochrome camera for studio and field use. Outstand- affiliates last Wednesday the committee ing features of the Norelco PM -50 Camera include: Plumbicon was told to take whatever action it pickup tube integral 10 -to -1 zoom lens solid -state electronics deemed necessary, including participa- ... tion in "administrative, judicial or legis- all providing an extremely compact, lightweight and stable broadcast lative proceedings," to resist the FCC camera. 3 -piece construction disassembles quickly, easily for maximum proposal. portability. Iris is remotely servo -controlled. Lens is available with The action followed a luncheon ad- standard manual one-handle zoom and focus, remote servo zoom dress by Frank Stanton, president of and focus, or local preset "shot box" /manual servo zoom and focus. CBS Inc., who told the meeting that the "so- called 50/50 or 14 -hour rules" would "arbitrarily limit the sources from LOOK ALIVE IN '65 which networks may get nighttime programing. The rules also would bar net- with the black- and -white camera designed to meet your superior works from any financial or proprietary performance requirements. interest equity in any form -any -in Manufactured by North American Philips Company, Inc., any program with which an outside producer has anything to do, even though Studio Equipment, Mount Vernon, N. Y. the network may have developed the Sold nationally by Visual Electronics Corporation. idea with the producer, or may have fi- nanced the pilot, or may have commit- ted itself financially for the entire series. Third, the rules would also prohibit the networks from engaging in any domestic syndication at all, or from foreign syndication of any programs that are not wholly produced by network organizations.... "We are convinced that they are mis- VISUAL ELECTRONICS CORPORATION and harm, rather than help, conceived 356 west 40th street new york, n. y. 10018 (212) 736-5840 all elements in the industry, even those that they seem to be intended to benefit. LOOK TO VISUAL FOR NEW CONCEPTS IN EIROAOCAST EQUIPMENT So far as networks are concerned, they 65 BROADCASTING, May 10, 1965 not only threaten to hurt our economic Cox wants `dialogue' with broadcasters resources in a way that is bound to af- our programing, but they also tend fect CRITICS OF FCC'S POLICY ON PROGRAMING seriously to dilute our vital programing ANSWERS the and scheduling function, and as FCC commissioners can and should served. Furthermore, he said, viewers to make rules work out, they are likely help to improve the quality of program- can switch channels and even turn off it very difficult for us sensibly to plan an ing of America's broadcasters by par- their set-but they can't tune in a pro- orderly and balanced schedule." ticipating in a di- gram that a network has not selected. Hurt Advertisers "As far as adver- alogue with them He acknowledged the need of broad- tisers are concerned, the rules are likely and the public casters to provide the kind of popular to shrink advertising opportunities, place about their serv- programs that attract the advertising a large and new burden of economic ice. revenues that keep the station in busi- risk and programing responsibility on This was the ness. But he pleaded with broadcasters advertisers, and seriously discriminate message that -on local and network levels -not to against the vast majority of advertisers Commissioner ignore the kind of informative programs who are not likely to share in the $20 Kenneth A. Cox needed to illuminate the problems fac- million annual entertainment program- left with Missis- ing the country. "I believe most pro- ing loss which the CBS Television Net- sippi Broadcasters foundly that this country needs im- work is currently assuming. The rules Association in a proved methods of informing itself." Mr. Cox particularly put the medium -size and speech in Biloxi Represents All Viewers The com- small advertisers at a disadvantage. that was itself an exhortation to broad- missioner said the government should "As far as outside producers are con- casters to provide better service. serve as representative for such viewers cerned, there is little question in our The speech was an explicit reply to who "are not entranced by The Beverly minds that, instead of helping them and criticisms by President Vincent Wasil- Hillbillies. And maybe the government encouraging a greater diversity of pro- ewski of the National Association of can better represent the respective in- graming sources, the rules do just the Broadcasters and BROADCASTING mag- terests of differing groups than the net- opposite, by not only depriving outside azine of commission intrusion into the works can," he said, "because its eyes producers of their main source of financ- area of programing. are not blinded by the rosy glow of ing but also actually knocking them out It was also, implicitly, a response to profits." from a substantial portion of the prime - fellow- Commissioner Lee Loevinger's Commissioner Cox also noted that time schedule. argument that the commission should BROADCASTING magazine frequently op. "The rules are likely to hurt you," Dr. restrict its interest in programing to the poses government intrusion into pro- Stanton told the CBS -TV affiliates, "be- prohibition of legally objectionable graming and in addition last month cause the over -all network prime -time broadcasts. Commissioner Loevinger sharply criticized a new commission rule schedule will be weakened; our financial also says the commission should not set requiring broadcasters to keep on file resources which you share with us are itself up as a judge of programing locally many of the applications and likely to be reduced and, to the extent (BROADCASTING, May 3). other documents they now file with the that advertisers do not supply their But, Commissioner Cox said: "Pro- commission in Washington (BROADCAST- quota of about 12 hours of programing graming is of the essence of the service ING, April 12). a week, the network will have to go broadcasting provides." Therefore, he "Apparently," the commissioner said, black or, alternatively, which is not very added, it's impossbile for the commis- "the viewer is just to stay glued to his attractive to you, we will have to fill the sion to consider whether to grant an set, grimly switching the dial and hoping gap with sustaining programs. And all of application for a broadcasting license that someday Mr. Nielsen will install this is likely to hurt the public because "without considering the overall char- an Audimeter in his home. But mean- of the adverse affect on programing and acter of that programing service." while he shouldn't concern himself with the inability sensibly to schedule." `General' Concern He said the com- whether the local station is performing Resolution The CBS -TV affiliates' mission's concern should be general and as it said it would -or with whether it resolution stated: "Resolved, that the ac- overall. He also said its regulation of could really afford to do a little more in tion of the CBS Television Affiliates programing would "always be of limited the way of local programing without Board in opposing these proposals is effectiveness" because, ultimately, only impoverishing the owner." hereby ratified and confirmed; that the the broadcaster can provide the pro - Broadcasting -industry critics of gov- special committee appointed by the grams to be aired. ernment action, he said, seem to say, in chairman of the board shall have full "I can urge you to present local live effect "leave it to us." But, he added, authority on behalf and in the name of programs, but I can't produce them. critics of television continue to be heard. this association to participate in such Only you can do it," he said. He recalled that Edward R. Murrow, in formal or informal administrative, ju- "So I simply hope to continue the a speech before that Association of dicial or legislative proceedings, and dialogue involving the broadcaster, the Radio and Television News Directors, there to present such proofs and argu- FCC and the public," he said. "It has in Chicago in 1958, said that television ments, as the special committee may produced a good system -it can pro- in prime time "insulates us from the deem appropriate for the purpose of op- duce a better one." realities of the world in which we live." posing the proposed rules of similar pur- The commissioner noted that Mr. And this year, he added, the duPont pose or effect, and the special commit- Wasilewski, in a Detroit speech last and Peabody Awards committees ex- tee shall also have full authority to take month helped spread the "myth" that pressed criticism of TV. "Even" Corn - such action as it shall deem appropriate the American viewer, through his selec- missioner Rosel H. Hyde, who normally to carry out the purpose of this resolution of programs, actually determines opposes any government intervention in tion, including (without limiting the programing, not Madison Avenue or programing, "tells broadcasters of Cali- generality of the foregoing) authority network executives. fornia and Texas they should do better" to conduct such investigations, to pro- But what this generally means, Com- (BROADCASTING, April 19). cure such professional services, and to missioner Cox said, is that networks "Apparently," he said, "even with incur such expenses as the board may program for a mass audience and that government accused of being in the pic- authorize." viewers with different tastes are not ture, all is far from satisfactory."

66 (PROGRAMING) BROADCASTING, May 10, 1965 loo-

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I I D- I I I I s 1913 1920 1930 1940 1950 1960

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BROADCASTING, May 10, 1965 67 Early Bird is off and winging Experimental telecasts prove its versatility as two continents watch programs ranging from

a message from the Pope to criminal bulletins

Television broadcasters on both sides of a security council session ever re- Europe included news reports from the of the Atlantic inaugurated the Early ceived in Europe. Dominican Republic, heart surgery in Bird communications satellite with a What's Ahead Plans for its use in progress in Houston, Pope Paul VI series of versatile performances last bringing programs into this country from the Vatican and the Rev. Dr. week and prepared for more- includ- from Europe during the next few weeks Martin Luther King from Philadelphia, ing the first live trans -Atlantic color- included, as of last Thursday: a cricket match in Great Britain, part cast, scheduled for next Monday (May What was billed as the first live of a bullfight in Spain, the Astrodome 17). trans -Atlantic transmission and recep- in Houston, a new tunnel under Mont Transmission of the special color tion of a cultural program, scheduled Blanc in Italy, the manned spacecraft program from London to the U. S. for showing by CBS -TV tonight (May center in Texas, an electric power proj- for showing on NBC -TV was one of 10, 10 -10:30 p.m. EDT). The program, ect in France and an exchange of pic- many news, documentary, cultural and part of the CBS Reports, will mark tures of "most wanted men" by officers other ocean- spanning special programs the 100th anniversary of the birth of of the Federal Bureau of Investigation, presented or scheduled for presentation Finnish composer Jean Sibelius and is the Royal Canadian Mounted Police, by the networks and other TV coun- slated to originate at Ainola and Hel- and New Scotland Yard. tries in this country during Early Bird's sinki, Finland. Early bird wasn't long in demonstrat- "experimental" period. Next Monday's special colorcast, ing its law- enforcement possibilities. That period opened May 2 with a set for showing on NBC -TV (7:30 -8 Last Thursday police in Fort Lauder-

A fashion show in Paris . .

A few words from London .. . A heart operation in Houston ...

pooled one -hour special witnessed si- p.m. EDT). The program will present dale, Fla., announced the arrest of a multaneously by an estimated 300 mil- NBC newsman Sander Vanocur in a man, described as hunted all over the lion persons on the American and Euro- report on London's changing scene. world in connection with a 1961 bank pean continents. The experimental peri- A mobile color unit recently in an RCA burglary in Montreal, after a viewer od will continue-mostly on Mondays, color TV exhibition in Moscow has said he recognized him from one of the so far as TV is concerned-until the been shipped to London to aid in the "wanted men" pictures shown on the satellite is put into commercial use production. program. following the filing of rates, which is Segments for use in various news- Universal Song The program closed expected "soon." casts on all three TV networks. Be- with Auld Lang Syne sung and played After the May 2 inaugural program cause Early Bird has been earmarked by the Soviet Navy Choir in Ports- networks and other TV organizations primarily for telephone-message relays mouth, England; the U. S. Army Band in this country and Europe used the on other days during the experimental in Washington and the Royal 22nd satellite extensively to relay individual period, most of these TV relays will Regimental Band in Quebec. programs last week. U. S. networks em- occur on Mondays. The program, "This is Early Bird," ployed it primarily for news, interviews The May 2 inaugural program was was presented jointly by the three and discussion programs, while the hailed on both sides of the Atlantic. U. S. TV networks, the Canadian United Nations used it to transmit in- The procession of pickups from vari- Broadcasting Corp., members of the terviews and the first live coverage ous points on this continent and in European Broadcasting Union, and sta-

68 (PROGRAMING) BROADCASTING, May 10, 1965 tions in Mexico. Central control for the -20 Years After with reminiscences by U. S. networks and the CBC was at General Eisenhower in the U. S. and CBS News headquarters in New York, Field Marshal Montgomery in Britain. CBS -TV leads ratings with Av Westin of CBS News as exec- This special was scheduled for showing utive producer. live at noon to 1 p.m. EDT, with a CBS -TV replaced NBC -TV in Richard Dimbleby of the British repeat at 9 -10 p.m. the ratings lead in the latest na- Broadcasting Corp. narrated events ABC-TV carried a live pickup of tional ratings according to the A. from Europe, while commentary on newscaster Peter Jennings from Europe C. Nielsen Report (NTI) for the their respective networks here was pro- on its Marlene Sanders and the Wom- two weeks ending April 18. CBS - vided by Frank McGee of NBC -TV, an's Touch May 3 (2:55 -3 p.m. EDT) TV's average rating for 7:30 -11 Bob Young of ABC -TV and Mike Wal- and also brought in Mr. Jennings' re- p.m. was 18.8, ABC -TV had 18.3 lace of CBS -TV, whose voice also car- port via Early Bird for a segment of and NBC -TV had 18.0. In sev- ried to Europe. his regular newscast at 6 -6:15 p.m. The eral ratings reports immediately The program's overall success was ABC Daily Electronic Feed normally preceding this two week period, marred by some minor technical flaws: used to deliver newsfilm to affiliated NBC -TV was dominant among At times the pictures from Europe were stations, also employed Early Bird to the three TV networks. lost briefly, and Mr. Dimbleby's Euro- transmit to government and commer- pean commentary, transmitted by cable cially owned stations in 11 European rather than by Early Bird, fell prey to countries on May 3. an echo effect. Pictures from the Hous- That same day, United Nations Tele- ton Astrodome reportedly were seen vision at the request of the EBU and NAB radio clinic clearly in Europe but some of them the International Radio and Television could not be seen in this country. Organization transmitted live to Europe, agendas completed NBC -TV Share Leads According for the first time, proceedings of the to the national Arbitron ratings, NBC - UN Security Council from 4:40 to TV attracted a 42% share of the "This 5:05 p.m. EDT. Earlier in the day the All the speakers have been named is Early Bird" audience in this country UN also used Early Bird to deliver a and final arrangements have been made and a 5.5 rating, CBS -TV a 39% share half -hour of news programing to vari- for the National Association of Broad- and a 5.1 rating, and ABC -TV a 19% ous stations in Europe. casters six radio clinics which begin in share and a 2.4 rating. United Press International in asso- Atlanta, May 17 -18. On Monday (May 3) Early Bird ciation with Sports Network Inc. mean- New to the list of speakers for the day- and -a -half sessions are Grady Edney, Lawrence Webb, John Barrett and Frank Stewart. Five speakers were announced last month (BROADCASTING, April 19) . Mr. Edney, vice president of radio programing, Storer Broadcasting Co., will speak on "How to Program a Mod- ern Music Station" at the Atlanta and New Orleans clinics. Mr. Webb, vice president and general manager of KRLA Pasadena, Calif., will cover thé topic at the New York session, and Mr. Barrett, station manager of KRLA, will speak at the Chicago session. Joseph C. Drilling, The band plays in Quebec .. president of Crowell- Collier Broadcast- ing, will speak on modern music at the Denver and Los Angeles clinics. Mr. Stewart, general manager of KTRH Houston, will speak on "How to Program an Information Station" at all Pope Paul VI speaks to the world .. . the clinics. Other speakers and their topics are: was back in use early. while fed sports films to Europe by John Hurbut, president, wymc Mount From 7 to 9 a.m. NBC -TV used it satellite relay from 10:30 to 11 a.m. Carmel, Ill., at all clinics on "How to to relay its Today show from five EDT, and from 4:30 to 5 p.m. EDT Be All Things to All People in a Small European cities. That evening Early received news and sports films trans- Market "; Elmo Ellis, general manager, Bird bridged the ocean for two NBC - mitted via Early Bird from UPI in wse Atlanta at Atlanta, New York and TV shows, The Huntley- Brinkley Re- London. Los Angeles sessions and Lee Fondren, port and a special half -hour "Panor- UPI meanwhile reported last week manager, KLZ Denver at New Orleans, ama" news program. that it would apply for a space com- Chicago and Denver meetings, both on CBS -TV presented a one -hour munications channel when the FCC "How to Program a Middle of the Road "Town Meeting of the World" with is ready to accept applications. UPI Station "; Earl Nightingale, program dignitaries in the U. S. and Europe at said it had held several discussions with producer, Chicago, at all clinics on "In- 1 p.m. EDT May 3 and repeated it FCC staff members concerning services formation, Inspiration and Profits." that night at 10 -11 p.m. CBS -TV also through the Communications Satellite Alvin M. King, NAB director of state presented a live pickup of Mike Wal- Corp., which will own and operate association liaison, will present capsules lace from London on its Morning Re- the Early Bird satellite. But UPI was of "Seven Successful Programing Ideas" port with Mike Wallace (9:30 -10 a.m.), advised that any application for a space prior to the opening meeting of the and last Saturday (May 8) scheduled a channel at this time would be pre- clinics. one -hour special on Victory in Europe mature. Sherril Taylor, NAB vice president

BROADCASTING, May 10, 1965 69 The flap over LBJ 's short -notices NETWORKS UPSET OVER PLETHORA OF CONFERENCES WITH NO WARNING

Network news officials hope to ar- to clear sufficient line -ups, promote the during the early part of the evening, but range a meeting, already deferred once, appearances adequately or decide word was received less than two hours with the White House this week to cope whether the presentation should be car- before the scheduled hour that he would with the problem of television appear- ried live or delayed. discuss the Dominican crisis at 10 p.m. ances by President Johnson on short Network executives stressed that a CBS -TV was the only network to carry notice. presidential request for time automatic- the program live (10 -10:30 p. m.). A session was scheduled last Wed- ally is honored. But they pointed out NBC -TV presented a tape at 11:15- nesday (May 5), but George Reedy, that these recent incidents involved a 11:45 p.m., and ABC -TV carried the President's news secretary, notified White House advisory rather than a re- taped excerpts on its 11 p.m. newscast. them that morning that the pressure of quest for time, which left it up to them On April 30, in a quick arrange- other duties required a postponement. to decide whether to carry the event ment, the President spoke on the Do- Network news executives in New York live, on tape or not at all. They added minican issue for approximately six last Thursday were inclined to believe that the White House staff rarely gives minutes, beginning shortly after 7 p.m. that the meeting probably would take any information as to what the Presi- His appearance coincided with reg- place sometime this week. dent is going to disclose so that it is ularly scheduled newscasts of CBS -TV The Vietnam and Dominican Repub- difficult to make an editorial judgement and NBC -TV; they carried the talk lic crises have given rise to frequent regarding the event's importance or the live. ABC -TV taped and carried it on talks and announcements in recent way it should be handled. scheduled newscasts. weeks, and White House aides have The networks' dissatisfaction with the On April 28, when President John- notified the networks when these reports President's "instant news" posture had son made his announcement on sending by Mr. Johnson were available for TV been brewing for several weeks, but Marines to the Dominican Republic, coverage. became serious on Sunday, (May 2). NBC -TV was the only TV network to In less than two weeks, three such The preceding day the networks were carry the President's two-minute mes- notices were relayed to the television alerted that Mr. Johnson might make sage (8:48 -8:50 p.m.). Other net- networks by the President's staff. In a speech, but the President did not make works said they didn't have time to set each case, network sources contend, the an appearance. On May 2, plans for a up their facilities. notice was not adequate to permit them talk by the President were uncertain The networks claim that commercial

for radio, noted last week that registra- were killed was that listeners were un- between weather storm centers and tions-limited to 125 at each clinic - able to tell the difference between "fore- broadcasters be strengthened. are being made "in excess of any ex- casts" and "warnings." But the bureau One suggested way is supplying pectations." He said the Chicago clinic said that it was not the fault of any all radio -TV stations within a specific was already full and that the others are radio or TV outlet that the people did radius of a weather station with tele- nearing that stage. not respond. "On the contrary, all typewriters for instant intercommunica- Mr. Taylor noted that last year's one were very cooperative. Without their tion between stations and broadcasters. absolutely essential contribution, the day pilot clinics pointed up a need for Recommended also are meetings be- more in -depth studies, which he feels loss of life would have been much great- tween weather er." experts, local law en- will be accomplished by the extra half - forcement agencies, public officials The report recommends the links and day allotted to each clinic. The half - that the news media for ways to shorten the day sessions will be divided into large time of spreading the warnings and and small- market groups with a chance severe storm forecasts to all citizens. for speakers and audience to "com- The team also proposes that areas municate" Radar trouble ideas in "shirt- sleeve work- usually hit by severe storms such as ing sessions," Mr. Taylor said. The U.S. Weather tornadoes be saturated with materials An informal open house will precede Bureau of an which had trouble explanatory nature on the storms. each clinic on the evening before the with a radar Under consideration unit in Kalamazoo, Mich., during is a plan to supply first day's session. TV and radio stations April's Palm Sunday tornadoes, with films and spots on what to do when a suffered more radar trouble last storm ap- proaches and where to seek refuge. Tornado toll held down Thursday (May 6), but a television station came to the rescue. by broadcast warnings The northern and western suburbs of Minneapolis were hit AP study group named by at least a dozen tornadoes and The Weather Bureau investigating at the height of the turbulence to study news techniques team for the Palm Sunday tornadoes the weather bureau's radar unit in the Midwest reported last Wednes- at the Minneapolis -St. Paul In- Robert E. Schmidt, general mana- day (May 5) that the death toll (271 ternational Airport went out. ger, KAYS -TV Hays, Kan., and presi- in five states) would have been higher Emergency radar service was pro- dent AP Radio -Television Association, if radio and TV stations had not put vided by KSTP -TV St. Paul- Minne- announced last week establishment of out the warnings "excellent" and fore- apolis. 19-member committee of station rep- casts they did. resentatives for governing news pro- The team said one reason so many graming for Associated Press. APRTA,

70 (PROGRAMING) BROADCASTING, May 10, 1965 pre -emptions and a subsequent loss in revenues are not an overriding consideration in their appeals for a modus operandi with the White House. One network official voiced the view that less than $250,000 in business was dropped because of these three episodes. The networks' contention is that there rarely is so much urgency involved in a presidential appearance that notice of at least a few hours cannot be given. This, they said, would give them time to evaluate the President's remarks; notify affiliates of their intentions and provide needed promotional support on the air for the event. No Great Problem Mr. Reedy be- littled the publicity about the matter- from newspaper stories it would appear that President Johnson was engaged in three battles, Viet Nam, Dominican Re- public and TV- viewing it as a mechanical problem inherent in the requirements of the electronic medium. "It is not a major problem," he said Thursday (May 6). "Electronic journalism has certain technical problems which will be thrashed out with the TV been set some time ago to discuss vari- for a year. The network news chiefs newsmen and which yield to reason and ous matters, Mr. Reedy said, and had were in Washington that day attending judgment." not been planned because of the last the briefing on the Gemini 4 launch, he The situation has been "blown up three presidential appearances before said, and had been invited to sit in on out of all proportion" by the newspaper the TV cameras. In fact, Mr. Reedy the planned meeting. He had to post- publicity, he commented. The meeting said, he has been meeting with the pone the meeting, he said, because of which was scheduled for May 5 had Washington bureau chiefs off and on the press of other business.

represents 2,600 member stations. The Non -Metro Group -Al Larson, WALT. Thunderbird has group, which is conducting a five -month Middletown, N. Y.; Ted Rand, general probe into the techniques of packaging manager, KDRS Paragould, Ark.; Martin 26 films for TV news, is called the "Committee on Per- Karant, WKPT Kingsport, Tenn.; Bill formance," and is headed by Normand Rough, wxvw Jeffersonville, Ind.; Bob Thunderbird Films Co., New York, Schrader, news director, WDAY -TV Far- Lauze, wKxt. Concord, N. H.; Robert is releasing for syndication to stations go N. D. Objective of this committee, Cordray, WPFB Middletown, Ohio; Jim on May 17 a group of 26 feature films, Mr. Schmidt said, "will be to come up Heaton, KVGB Great Bend, Kan.; Dick 18 of which are in color. with some fresh ideas about packaging Eardley, KBot Boise, Idaho; Ken Blase, and format that the AP might put to KWUN Concord, Calif. E. Bradley Marks, Thunderbird pres- good use for the benefit of the member- ident, said stations will be supplied with ship as a whole." a full -scale promotion kit for the pack- The committee is organized into two Specials' clearinghouse age, called "T Bird I," which includes groups: the "Metro Group" composed such features as "Mondo Cane," "The of markets exceeding 100,000 popula- ABC -TV last week sought and Orientals," "What!" "Psychomania," tion, with Ray Thompson, news direc- obtained the support of the Na- "Daughter of Mata Hari," "The Drag- tor KrAR-TV Phoenix, Ariz., as chair- tional Academy of Television on's Blood" and "The Adventures of man: and the "Non -Metro Group" for Arts & Sciences for a plan to pre- Gil Blas." These foreign-made films areas with population less than 100,000, vent simultaneous scheduling of either were produced or have been with Bev Brown, general manager, KGAS public service or entertainment dubbed in English. Carthage, Tex., as chairman. Findings specials by television networks. Thunderbird was formed last Janu- reported by the chairmen to Mr. Neither CBS-TV nor NBC -TV ary by CBK Industries, Kansas City, Schrader will in turn be given to the had comment last week on the Mo., a diversified industrial organiza- APRTA board of directors in Septem- proposal. tion active in the printing, apparel and Thomas W. Moore, president ber. petroleum fields. CBK had sales of al- of ABC -TV, in a letter to NATAS Other committee members (all news most $25 million in 1964. directors execept where noted) are: President Rod Serling, suggested Mr. Marks reported that Thunderbird Metro Group -Gerald Udwin, WIND that program times for specials has group of 26 features, which Chicago; Bill Cothran, KRON-TV San be registered with the academy another release at a Francisco; John Day, WEDH -AM -TV to avoid conflict of "important, it intends to place into TV Boston; Gordon Anderson, WKZO -AM- worthwhile" presentations. later date. He added that Thunderbird TV Kalamazoo, Mich.; Ross Woodward, A return letter from Mr. Serling is also exploring the possibility of co- KNEW Spokane, Wash.; Tony Lamonica, said the NATAS welcomed the producing series especially for TV and WKGN Knoxville, Tenn.; Ray Miller, suggestion. hopes to enter into an association with KPRC -AM -TV Houston. a major producer.

BROADCASTING, May 10, 1965 71 Free ride on TV for Derby's radio sponsor is much more CBS -TV's live remote May 1 from Along with the commentary came than news and Churchill Downs, Ky., covering the a "free" ride on the TV audio of two Kentucky Derby had a series of mis- commercials for the radio advertiser, popular music haps, including the feed of radio United Resort Hotels Inc., operators commercials on the TV audio. of Star Dust Hotel and Golf Club in Two fires -one at Churchill Downs Las Vegas, through Reach, McClin- is in the stands and the other near Bal- ton & Co., New York. ZtYIOD timore affecting AT &T circuits -were United Resort Hotels bought four responsible for one of the most un- one -minute radio commercials in Tri- NEWS - WEATHER usual horse-rate telecasts in years. ple Crown racing which includes the SPORTS with an two at Downs, one INSPIRING MUSIC As a result a radio sponsor Churchill in the $15,000 Preakness and another in the Belmont BOOK REVIEWS investment of approximately exposure Stakes. This package cost approxi- LAW REVIEW got for two minute commer- was EMPLOYMENT cials before a TV audience which mately $30,000, according to a CBS OPPORTUNITIES being sold to a group of TV sponsors official, compared to about $180,000 for the comparable TRAFFIC REPORTS for some $180,000. CBS-TV racing AGRICULTURE The TV program was scheduled package. The TV sponsors are R. J. GARDENING for 5 -6 p.m. EDT with the off -time Reynolds Tobacco, through Wm. NBC MONITOR, etc., etc. of the Derby set for approximately Esty, Pabst Brewing, through Kenyon 5:30. A fire that broke out earlier in & Eckhardt, and Norelco, through 5000 WATTS the stands caused a delay in the race C. J. La Roche & Co. AM -610 KC -the Derby actually began at 6 p.m. Both the audio and the video At about 20 minutes before `off- transmission of the television com- 100,000 WATTS time," the audio was lost when a fire mercials which originated in New FM -97.3 MC near Baltimore melted and fused au- York, were unaffected by the inter- dio lines for the network TV feed to ruption in the audio feed. N MIAMI, FLORIDA master control in New York. The calling of the actual running at'I. Rep. Geo. P. Hollingbery Co. TV officials fed the CBS Radio of the derby, however, planned all COX BROADCASTING CORP. coverage of the event as the TV com- along as a simulcast with Mr. Drees mentary but with uncomfortable re- at the microphone for both TV and sults of a mismatch with the pictures. radio went off as scheduled. Jerrold 9-11 p.m.; Wednesday, in addition to ABC adds two more Ozzie & Harriet: Gidget, 8:30 -9 p.m., and The Big Valley, 9 -10 p.m.; Friday: solid- to fall color lineup The Flintstones, 7:30 -8 p.m. Daytime programs at ABC -TV that will be in color in the new season: its colorcast- ABC -TV will increase Milton The Monster, Hop pity Hooper state next fall by an addi- Mg in primetime and Bullwinkle. tional one and a half hours per week. The network also will telecast in color in the new season at least five TV producer starts episodes of its half -hour The Adven- tures of Ozzie & Harriet (Wednesday, feature films making catv 7:30 -8 p.m.). ABC -TV said that with the new color In its latest diversification move, The equipment boost, a minimum of one third of its Communications Group, New York, is prime -time schedule will be colorcast adding to its activities in TV -radio pro- HAILED AS THE QUALITY in the 1965 -66 season. gram and com- STANDARD OF CATV The shows newly announced as slated mercial produc- for color presentation on ABC-TV are tion, industrial The Hollywood Palace, Saturday, 9:30- filming and ad- GO FIRST -CLASS WITH THE LEADER 10:30, and The King Family, 8 -8:30 vertising servicing that same night. Both program series by moving into are taped and originate at ABC -TV's the feature film-

CATY Systems Division Hollywood Palace which will be making field. JERROLD ELECTRONICS equipped for color production by Aug. Through a sub- CORPORATION 18. sidiary, Gerald JERROLD 15th .1 Lchlgh Avenue Phnadelphu, P. 19132 Previously announced ABC -TV Pictures Interna- shows to be telecast in color: Sunday: tional Ltd., the OVER 15 YEARS' CATV EXPERIENCE Mr. Auerbach Voyage to the Bottom of the Sea, 7 -8 organization be- p.m.; The FBI, 8 -9 p.m., and movies, gan production last week in Argentina

72 (PROGRAMING) BROADCASTING, May 10, 1965 on a color feature, "Stay Tuned For and other forms, and Peter Elgar Pro- grown from a company called Gerald Terror," starring Richard Conte. Dur- ductions, New York, a producer of TV Productions which Mr. Auerbach ing 1965 -66, other features scheduled commercials headed by Mr. Elgar. founded in 1955 to produce commer- by Gerald are "Shadow In The Wild," Mr. Auerbach pointed out that the cials, promotional film spots for sta- "Torture Yacht," "The Long Bank Rob- organization's thrust into feature pro- tions and networks, and industrial mo- bery" and "The Mediterraneans." duction, primarily in Argentina, paral- tion pictures. In addition to Mr. Hen- Gerald Auerbach, president of The lels a move to acquire features pro- derson and Mr. Elgar, the CG's man- Communications Group, reported that duced in that country for distribution agement team includes Louis Mucciolo, within the past seven months, the CG to TV and theaters here. Already ac- executive vice president and formerly has expanded to include Clef 10 Pro- quired and dubbed into English, he re- with Robert Lawrence Productions and ductions Inc., under the creative direc- ported, are six Argentinian features, RKO Pathe, and David Savage, vice tion of Skitch Henderson, which offers which will be offered to TV later president in charge of feature films and a complete musical service for the pro- through a syndicator yet to be selected. TV and formerly with WCBS -TV New duction of jingles, background scoring The Communications Group has York, NBC Films and Guild Films.

EQUIPMENT & ENGINEERING

dent of American Broadcasting -Para- TV may have to share its space mount Theaters; and James Veatch, of NBC's parent, RCA. Dr. John A. Pierce of Harvard is chairman of the JTAC's recommendation lends more weight to plan unit. The committee's comments were for land- mobile radio to use selected frequencies filed in the commission's inquiry, initiated 14 months ago into the question The case for opening the television The report, prepared by a subcommit- of optimum frequency spacing between portion of the spectrum to land mobile tee that included some broadcasting- assignable frequencies in the land -mo- radio systems is continuing to accumu- connected names, made a plea for bile service and the feasibility of shar- late at the FCC. permitting land- mobile users to the ing between TV and land -mobile serv- The Joint Technical Advisory Com- television share of the spectrum. It ices (BROADCASTING, March 30, 1964). the commission that the acknowledged the spectrum's impor- mittee has told The comments were filed after Com- only long -range solution to what is tance to businessmen seeking to adver- missioner Robert E. Lee, in a speech be land-mobile radio operators' tise their products on television. said to before the Petroleum Industry Electri- acute need for additional spectrum But it added that the businessman can cal Association in Dallas on April 28, space is to permit them to share chan- use spectrum space for radio communi- nels now used exclusively for tele- cations that will help in the conduct of vision. his business. Such uses, the report said, The committee suggested that the contribute to national prosperity "and We're ahead of commission provide for developmental deserve at least equal consideration with competition with programs of both co-channel and ad- advertising." jacent- channel sharing. It also said the Among the subcommittee members commission should consider sharing in are Frank Marx, until recently president `TOP of the POPS.' the UHF as well as the VHF band. of ABC Engineers and now a vice presi- We sold it locally before airing.

Westinghouse puts pictures in disk grooves `TOP of the POPS'

Westinghouse Electric Corp. standard -broadcast TV systems. In is promotable, showed an electronic system that addition, by using ordinary telephone readily saleable. plays TV pictures from a phono- equipment, this system could trans- graph at Edison Electric Insti- mit pictures over telephone lines, -Don Bruce, tute convention May 5 in Miami he said. Station Manager WNOR Norfolk, Va. Beach (CLOSED CIRCUIT, May 3) . The Phonovid has been under de- A Westinghouse spokesman said velopment for over a year, Dr. that although the system works, it Shoupp indicated. The cost of in- At last - Something NEW for Radio - remains in its development stage and stalling the system, he said, would "Top of the Pops ": the only authentic is not yet ready for the market. range from $6,000 to $10,000, de- production of the exciting Liverpool The sight- and -sound system, called pending upon volume and quantity Sound, recorded live by the BBC in Phonovid, was demonstrated by Dr. of production. The Videodiscs, he association with Hartwest ... by jet William E. Shoupp, Westinghouse continued, would not exceed in price to you. vice president- research. the cost of ordinary classical re- The portable Phonovid produces cordings, if a market were guaran- Produced by up to 400 pictures and 40 minutes teed. He mentioned two possible THE BRITISH of voice and music on a 12 -inch, 33- markets for the system: schools that BROADCASTING CORP. Ill íh rpm recording (Videodisc). Dr. use closed- circuit television, and in association with Shoupp reported that with no modi- television stations that compile HARTWEST THE WARWICK fication, the system could be inte- news background pictures and re- H PRODUCTIONS,' 65 West 54th Street grated into existing closed- circuit and ports. INC. New York, N. Y. 10019 Coll collect area code 212 JUdson 6 -7272

BROADCASTING, May 10, 1965 73 restated his view that channel sharing mit land -mobile stations to operate on Zenith gets patent in the VHF band is the answer to channels that are unassigned in an nonbroadcasters search for spectrum area. In New York, for instance, chan- for color -TV circuit space in which to expand their services. nels, 3, 6, 8, 10 and 10 would theoreti- Zenith Radio Corp., Chicago, an- Later He said he cally, be available for land -mobile use. UHF Comes nounced last week that it has been is- the commission should would exempt UHF band from sharing, But it said that sued a patent on a basic color -TV cir- at least temporarily. provide for field tests by granting devel- cuit widely used in the industry and Last month, the land- mobile section opmental permits for land -mobile sys- over which it has been in lengthy litiga- of the Electronic Industries Association, tems sharing on a noninterference basis tion with RCA. in comments filed with the commission, with TV or FM throughout both the The patent "covers an active matrix recommended land- mobile sharing of VHF and UHF bands. It suggested the for providing red, green and blue color the VHF channels on a non- interfer- following cities and frequencies for the control signals necessary to produce ence basis (BROADCASTING, April 5). tests: New York, channel 12; Los An- color -TV pictures," Zenith said, and And the National Association of Manu- geles, channels 6, 12; Chicago, chan- was first filed in 1951. The patent of- facturers has long urged the commission nel 8; Detroit, channels 3, 8; Washington, fice ruled that Zenith had priority over to conduct a field test to determine the channel 12; Boston, channel 8; San RCA in the development of the circuit, feasibility of land-mobile systems using Francisco, channel 12; Pittsburg, chan- the Chicago set manufacturer explained. Zenith said the patent covers an in- unassigned TV channels 14 and 15 in nel8; Cleveland, channels 6, 10. vention of John L. Rennick, Zenith's Angeles (BROADCASTING, April 12). JTAC said that sharing on VHF Los director of advanced color TV develop- JTAC, which was organized in 1948 channels could yield as many as 80 ment, and explained the circuit is used advice to to provide impartial technical to 170 land mobile channels in crowded by all of its competitors in the making the commission, said that co-channel urban areas. In UHF, in the most con- of color TV sets. RCA at its annual sharing could be accomplished by multi- gested areas, JTAC said, 12 me /s of meeting last week, however, said there plexing a land- mobile station's informa- spectrum space, 240 land mobile chan- are several other ways of producing tion on the audio portion of the TV nels, would provide for an increase of the circuit control effect and that set or FM channel. 50% to 60% in the number of two-way makers are not completely dependent Adjacent channel sharing would per- mobile communications systems. upon the Zenith circuit.

FINANCIAL REPORTS

was Robert L. Werner, RCA executive prises during this period." RCA's ratio This is RCA: vice president and general attorney, who of profit to sales during the five years presided in New York. All of the RCA has doubled, he added. directors were re-elected. RCA President Engstrom explained color it rosy "Color, computers, components and how the company's strength relates tò communications, broadcasting, service, its diversification. He cited as one ex- records, and broadcast equipment are told demand ample the firm's new graphic systems Stockholders among the most active contributors to division which was recently formed to the company's growth," General Sarnoff color TV is outpacing develop, manufacture and market new for observed, "and they illustrate the electronic equipment and systems for breadth as well as the diversity of our the supply of sets handling all types of printed informa- strength." tion. Among RCA's achievements, he con- "This organization reflects our continued, "perhaps the most gratifying is RCA's years of greatest profit are viction that the graphic arts field, and the growth of color television. This is though its present particularly the printing industry, offers still ahead of it even the year of fulfillment for RCA's long for the past five a major opportunity for new electronics growth and record struggle to establish color TV as a serv- technology," Dr. Engstrom told the years are outstanding, David Sarnoff, ice to the public. After many years of the company's stockholders. board chairman, told virtually solitary effort by RCA and last 46th annual meeting in Chicago NBC, color finally has come into full NBC's Robert Sarnoff reported rec- week. The firm's brightest star: color status as the new broadcasting medium." ord sales and profits for 1964 and said TV. General Sarnoff reported that RCA's "the momentum is continuing." First - Some 1,200 stockholders were at the start -up in the computer field has been quarter sales and earnings "are at a new session held for the first time in the just as expensive and technically com- high, with profits more than 20% ahead Midwest at Chicago's Opera House plex as color TV but the firm's data of the same period last year," Mr. Sar- while another 1,000 stockholders ob- processing business is showing a modest noff said, marking the 14th consecutive served and participated via live two -way profit and two years from now will be quarter NBC had earnings higher than color closed -circuit TV at NBC's Pea- very substantial. He also outlined any previous comparable period. He cock Studio in New York. The color RCA's contributions to space explora- predicted 1965 also would be another closed- circuit technique was innovated tion and satellites. record year. last year when RCA held its meeting at Financially, General Sarnoff reported, W. Walter Watts, RCA group execu- Burbank, Calif., studios and included RCA's profit momentum continued tive vice president, reported that through New York too. through April and will continue upward the first third of 1965, RCA color set General Sarnoff, RCA President Dr. this year and beyond providing the sales are running 50% ahead of the Elmer W. Engstrom and the other mem- economy maintains its pace. He said record pace last year. Demand for color bers of the RCA board, including NBC during the past five years RCA's rate picture tubes is exceeding all expecta- Chairman Robert Sarnoff, were at the of profit increase "was triple the average tions, he said, and RCA will be in a Chicago meeting. The one exception for all American manufacturing enter- back -order status "for at least the rest

74 BROADCASTING, May 10, 1965 RCA directors on the dais at the company's Chicago meet- chairman; John Q. Cannon; Dr. Elmer W. Engstrom, presi- ing (Ito r): Frank M. Folsom; General David Sarnoff, board dent; and Robert W. Sarnoff, NBC board chairman. of the year." A new 19 -inch rectangular FC &B explains lower been keeping the parent company out color tube goes into limited production of the black ink. Gilbert decreased its soon and other sizes are being con- first -quarter earnings net loss from $2,541,213 in 1963 to sidered. $85,155 in 1964. Charles M. Odorizzi, RCA group ex- The publicly owned Foote, Cone & On the brighter side Wrather an- ecutive vice president, said the corn - Belding agency issued a first -quarter re- nounced that a two -year contract has pany's $20 million investment in the port last week showing gross been signed with CBS beginning in development of new broadcast equip- billings up by $1.5 million September, totalling more than $5 mil- ment products during but earnings per share the past three down 40 %. lion with options for three more years years is paying off well in orders and A letter from board chairman at an overall potential of about $14 the reaction to RCA's new line shown Robert F. Carney to shareholders - million. Another subsidiary, Telesynd, at the National Association of Broad- said second quarter income was expected has grossed over $2 million since its casters convention was overwhelming." to exceed that of last year so that first -half earn- founding in 1961, Wrather said. RCA has on the books orders for ings "will approximate the 1964 level Muzak Division of Wrather Corp. more than $15 million worth of its new of 60 cents per share." continued its growth during 1964 with -tube color cameras alone, he said, four subscribers increasing 9.7%. Royalties "and we are finding it necessary to Mr. Carney cited these reasons for from Muzak produced a gross income sharply increase our production sched- the lower first -quarter earnings: An un- gain of 10.6% during the past year. ules." usually large volume in 1964's first pe- Stockholders also learned: riod, the expense of organizing the new For the fiscal year ended Dec. 31, 1964: RCA still is interested in an affilia- Rapp & Collins Division of the company, 1964 1963 tion or merger that would add textbook uncertain economic conditions in Net loss per share $0.05 several European countries which re- Income 10 22,717 12s06Ó888 publishing but no such talks or pros- Federal income taxes 633,362 235,669 pects exist since the negotiations with duced some clients' billings abroad, and Income before equity the maintenance of full staffs loss of the A. C. Prentice -Hall Inc. broke off last month. in some Gilbert Co. 907,623 886,966 At least for the present RCA has no foreign offices where billings had de- Equity in loss of the clined, A. C. Gilbert Co. 992,778 3,428,179 plans for Dr. Carroll V. Newsom, di- considered to be in the long -run Net loss 85,155 2,541,213 Shares outstanding rector, who recently retired as president best interests of these offices. 1,753,200 1,753,200 of Prentice -Hall. Three months ended March 31: The Prentice -Hall deal would have 1965 1964 had nothing to do with RCA's expand- Earnings per share $0.18 $0.30 Four Star benefits Gross billings 49,007,000 47,513,000 ing interest in the graphic arts technical Net income 392,000 641,000 equipment field. RCA, however, is in- Shares outstanding 2,185,425 2,150,770 from general expansion terested very much in the whole field of education and programed learning where Four Star Television reported a come- electronic tools can be used. Wrather narrows back last week in sales and earnings for RCA spent $41.6 million for all ad- the nine months ended March 27, re- vertising, including co -op, during 1964 red -ink gap bounding from a loss in the previous and this represented 2.3% of each sales comparable period. dollar. The advertising total in 1963 Wrather Corp., New York, has an- Thomas McDermott, president, at- was $35.2 million. nounced that net income for 1964 in- tributed the rise in sales and earnings to The company's financial relation- creased $20,657 over last year (exclusive the "continuing expansion in various ships with the Broadway play, "Hello of its subsidiary A. C. Gilbert Co.). areas of operation, including network Dolly," are considered competitive se- Income before Federal taxes during television, international operations, do- crets, but there has been "a very hand- 1964 increased about 37% over last mestic syndication, and recording and some return on the small investment." year. music publishing." Neither RCA nor NBC plans to A. C. Gilbert Co. showed a marked Comparable figures for the 1964 pe- buy a baseball club. decrease in net loss figure which has riod were not available from Four Star

BROADCASTING, May 10, 1965 75 because of a change in certain opera- pared with earnings last year. Time Inc. continues upward tional procedures of the company, a John G. Bannister, Chris-Craft presi- spokesman said. dent, said that the results were not in- Time Inc., New York, has released For the nine months ended March 27, dicative of the outlook for the remain- figures showing that an upward trend 1965: ing nine months adding that the firm's begun in 1964 is continuing in 1965. Earnings per share $0.36 Net income 236,448 TV stations had improved operations Revenues for the first three months of Gross income $14,185,690 during the first three months. KcoP- this year showed an increase of 9.4% (TV) Los Angeles had substantial gains over last year while net income rose Chris -Craft sales up, in profits; wTCN -Tv Minneapolis -St. about 800% over the same period in Paul exceeded sales and profit projec- 1964. Time is a diversified corporation net income down tions, and KPTv(Tv) Portland, Ore., with publishing and broadcasting inter- showed a small profit, thus accomplish- ests. For the quarter ended March 31: ing an adjustment during its first year 1965 1964 Chris -Craft Industries Inc., Oakland, Net income per share $0.30 $0.04' has announced that sales for the without network affiliation, he said. Net revenues 91,667,000 83,764,000 Calif., Income before first quarter of 1965 rose almost $700,- For the first quarter ended March 31: income taxes 3,588,000 422,000 last the same pe- 1965 1964 Net income 1,988,000 232,000 000 over year during Earnings per share $0.25 $0.34 Common shares riod. Net earnings for the first quarter, Sales 17,069,973 16,353,738 outstanding 6,660,000 6,557,000' Net earnings 378,872 518,247 Adjusted for three -for -one stock spilt of however, dropped $139,365 as com- Shares outstanding 1,508,436 1,445,505 April 1964. FATES & FORTUNES

BROADCAST ADVERTISING Crestwood, Mo.). cago, named director of sales promotion and research. Morton Marcus, VP of J. M. Korn & Son Inc., Philadelphia, named senior VP Alan Mintz, senior copywriter at in charge of newly created marketing Young & Rubicam, New York, joins services department of agency. Glenn Needham, Harper & Steers, that city, Ossiander, art director for Eldridge Co., as copy group head. that city, named associate creative director. Emanuel Bosio, administrative assistant to president, named VP for internal operations. Mr. Weir Mr. West Joe Hildebrand, time salesman for Walter Weir, chairman of executive W.JBK -AM -FM Detroit, named general committee, elected president and chief sales manager for stations. executive officer of West, Weir & Bartel, New York. He succeeds Don E. West, David Mink, midwestern manager of will remain with sales promotion and research for CBS who resigned post but Mr. Mikuta Mr. Senten agency as special consultant for at least Television Stations National Sales, Chi- one year. Mr. Weir joined N. W. Ayer in 1928; later founded Walter Weir Inc., which merged in 1951 with Donahue & Coe. D &C merged with Ellington & Co. Mutual stations elect in 1964 to form West, Weir & Bartel. Gerald Roscoe, director and group su- Mutual Affiliates Advisory As- pervisor, and Joseph Gomick, director, sociation have elected seven in- both senior VP's, elected executive VP's. cumbent directors and four new Bartel continues as board chair- William members to serve for coming year. Mr. Sheldon Mr. Zeis man. Members re- elected are: Charles F. Mikuta, Lawrence D. Sen - William M. Kelly and Clarence Thom- Mowry Lowe, WKLW Provi- ten, Clair B. Sheldon and Andrew E. as, program manager and director of dence, R. I. (District 1); Henry Zeis promoted to senior VP's of Chi- news and sports, respectively, in broad- Rau, WOL -AM -FM Washington cago office of Compton Advertising. Mr. cast department of Foote, Cone & Beld- (District 2); Carter Peterson, Mikuta has been management super- ing, New York, named to newly cre- WBYC Savannah, Ga. (District 4); visor; Mr. Senten, VP and creative di- ated positions of associate directors of Gene Trace, WBBW Youngstown, rector; Mr. Sheldon, VP and manage- broadcast in that office. Ruth Lareau, Ohio (District 5); Durwood Tuc- ment supervisor, and Mr. Zeis, VP and senior writer for Revlon account at ker, WER Dallas (District 9); media director. Grey Advertising, New York, joins Frank Carman, KLUB Salt Lake FC&B as copy supervisor on Clairol City (District 10), and Sherwood David Low, radio -TV media buyer account. Robert Sallie, director of com- Gordon, KSDO San Diego (Dis- for Lang, Fisher & Stashower Inc., mercial production at FC &B's Los An- trict 11). Cleveland, joins KYW- AM -FM, that city, geles office, named VP. New members are: as account executive. William Lee, WCFL Chicago Peter Sanford, account executive at Emil Dispenza, with Richard K. (District 6); Dave Wagenvoord, Ogilvy, Benson & Mather Inc., New Manoff Inc., New York, in art depart- WwoM New Orleans (District 7); York, joins Hicks & Greist, that city, ment, named executive art director at Charles Smith, WTMA Charleston, in similar capacity. Bliss /Grunewald, that city. S. C. (District 3), and Harvey Gertrude Bunchez, sales manager of Swenson, KLMS Lincoln, Neb. Ben Gedalecia, director of research KCFM(FM) St. Louis, named general (District 8). at Whitehall Laboratories Inc., New sales manager of Century Broadcasting York, named VP for research services Corp. (KMAP[FM] Dallas, and KsHE[FM] at Clyne Maxon Inc., that city (agency

76 BROADCASTING, May 10, 1965 Is result of inerger of Maxon Inc. with o 6, ct- agency of C. Terence Clyne [BROAD- IRTF picks Shepard 3 CASTING, May 3J). O H Donald F. Keesler, head of own Chi- Albert B. Shepard, Select Sta- s cago TV production firm for three years, tion Representatives, New York, joins Wade Advertising there as TV elected president of the Interna- z QP producer. tional Radio & Television Foun- 41y%/Jf, dation which enlists financial W Bernie Roer, formerly with Young & 3`SON.ZV support for International Radio & Rubicam, Chicago, joins Campbell - ° Television Society's educational Mithun, there, as head of art depart- SUN RADIO projects. Edward P. Shurick and ment. Roger Sklar, continuity writer - Robert.H. Teter of H -R Repre- WSUN_T producer at WOOD -TV Grand Rapids, vSUNNY' sentatives and WNHC -TV New W joins C -M as radio -TV writer. wSG Haven, Conn., respectively, elect- William H. Loughran Jr., account ex- ed VP's; Mary L. McKenna, 9p ecutive at Ball & Davidson, Denver, Metromedia, elected secretary and z /O elected VP. He has purchased 25% Sol Television Age, treas- J. Paul, ,,\ 00a interest in agency. urer. Board members: Thomas J. c Gy McDermott, N. W. Ayer & Son; George C. Mead, copy supervisor, o William K. McDaniel, a past pres- Earle Ludgin & Co., Chicago, promoted ' = 25' 9p to copy chief. ident of IRTS; Sam Cook Digges, A O CBS Films, and Howard S. Meig- William R. Lyon, formerly with H. M. han, who subsequently was elected Gross Co., Chicago, joins M. M. Fisher chairman of board. BETTER LOOKING... Associates, there, as VP- client services. BETTER LISTENING... Albert Holtz, with wrTG(TV) Wash- BETTER SELLING... ington, joins wBBM -TV Chicago, as ac- delphia, joins WDVR as salesman. count executive. Burr McCloskey and Robert G. Oak- Earnie Cronkite, member of Gallo ley, formerly principals with E. H. brand manager department, E. & J. Russell in Chicago agency including WSUN Gallo Winery, joins advertising depart- their names, have formed their own TELEVISION RADIO ment of Gallo as media director with Z agency there as McCloskey & Oakley, TAMPA -ST. PETERSBURG responsibilities of media buying and 101 East Ontario Street; Phone: 644- budget control. 9050. Mr. Russell continues his firm George Guido, art supervisor at Need- as E. H. Russell & Associates. ham, Harper & Steers, Chicago, named Preston K. Covey, account super- head art director at Benton & Bowles, visor for Guild, Bascom & Bonfigli, Detroit, and will serve on American San Francisco, named VP of Wilding - SPOTMAS'I1ER Motors account. Fedderson Inc. in charge of San Fran- Richard Busciglio, Thomas Della cisco operations. Corte and Robert Jeremiah, Tape Cartridge senior buy- Mary Lou Fisher Berger appointed ers, named media supervisors at Cun- advertising manager and public rela- ningham & Walsh, New York. tions director of Southern California Winder Paul A. Wischmeyer, St. Louis sales- Savings and Loan Association. Mrs. __.,, man, transferred to Chicago as member Berger was formerly with Grey Ad- of east sales team, Peters, Griffin, Wood- vertising, Los Angles. 2,,,,,_.... ward. John B. Week, supervising time - Donald H. Luecke, formerly with ,,,,_ buyer, Leo Burnett Co., joins sales staff Compton Advertising, Chicago, joins in PGW's St. office. Louis MacManus, John & Adams there as Bob Jenness, stop- motion and special marketing supervisor. effects director at Sarra Inc., New York, Paul Lawson Taylor, designer with joins staff at The new Model Audio Productions Inc., Frazen- Woodard Associates, Los An- that city. TP -1A is a rugged, dependable and geles, named art director at Nides -Cini- field tested unit. It is easy to operate Ed Rickey, assistant to VP and man- Advertising Inc., that city. and fills a need in every station using cartridge equipment. handle all ager of promotion Will of Golden West Al Ritter, assistant reel sizes. High speed winding at Broadcasting Co., Los Angeles, named sales manager for 22yz" per second. Worn tape in old assistant advertising and sales promotion cartridges is easy to replace. New or eastern stations since manager at KPIx(TV) San Francisco. old cartridges may be wound to any 1960 at H-R Televi- length. Tape Timer with minute and Mr. Rickey has also served as assistant sion Inc., New York, second calibration optional and promotion and advertising manager of named to newly extra. Installed on winder or avail- KTLA(TV) Los Angeles, able as accessory. TP-1A is $94.50, GWB station created post of gen- there. with Tape Timer $119.50. eral sales manager. Write or wire for complete details. Gordon Potter, previously in outdoor Joseph Kelly, man- Mr. Ritter advertising field, named sales manager ager of NBC Radio of wIVR(FM) Philadelphia. Bruce sales development at NBC Spot Sales, Schaeffer, account executive with wrcx New York, joins H -R Television sales BROADCAST ELECTRONICS, INC. (FM) St. Petersburg, Fla., and in pro- staff. Loretta Kealy, sales service man- 8800 Brookville Road Silver Spring, Maryland motion department of WCAU -TV Phila- ager of H -R TV, named to newly cre- =

BROADCASTING, May 10, 1965 77 aced post of sales systems coordinator. named general manager of WRTH Wood Oakland, Calif., and KFOx -AM -FM Long Ann Morgan, assistant sales service River, Ill. and David A. MacFee, pro- Beach, Calif.). Mr. McNammee will manager, named as successor to Miss graming executive with Capital Cities have headquarters at WWRL. Kealy. Broadcasting and WPAT -AM -FM Pater- Geraldine Warrick, former produc- son, N. J., named station manager of Larry Singer, account executive at tion assistant on It's Academic on WRTH. Lloyd S. Howard Associates, New York, WMAQ-TV Chicago, has been appointed joins Warren, Muller, Dolobowsky, that Richard Zimbert, administrator of broadcast standards supervisor at wMAQ- city, in similar capacity on CBS Radio broadcast department at J. Walter TV, succeeding Dorothy Masters, retired. and Renault Motors accounts. Thompson Co., New York, named di- Tony Graham, assistant program director of business affairs -West Coast, James J. Dunham, salesman with rector at KDKA -AM -PM Pittsburgh, named for ABC-TV. WITt -TV Milwaukee, joins Chicago office program director at KYw -AM -FM Cleve- of Storer Television Sales Inc. Jim Terrell, general manager of land. KTVT(Tv) Fort Worth-Dallas, elected Daniel H. Price, president of D. H. Claude Traverse, producer at Talent president of Broadcasting Executives of Price Inc., becomes VP and head of Associates -Paramount Ltd., New York, Texas. division of fashion and soft goods at named associate producer at 20th Cen- Hazard Advertising Inc., both New John F. MacRae, tury-Fox TV for The Legend of Jesse York, as Price agency is merged with manager of WABI-AM- James. Hazard as new division. FM Bangor, Me., Bill Browning, program director at named general man- Lee Mack Marshall, advertising KGB -FM San Diego, named production ager of WABI-AM -FM- manager of bakery division, Continental chief at KPEN(FM) San Francisco. TV, succeeding Rich- Baking Co., Rye, N.Y., named general ard B. Bronson, Andrew P. Jaeger, United Artists advertising manager of division. Doug- named executive di- TV's supervisor for Latin America, las D. Davies, assistant advertisting rector of public rela- Mexico City, named senior account ex- manager, named advertising manager of Mr. MacRae tions for Horace Hil- ecutive at TV Stations Inc., New York. cake and snack items, and Otto Roman, dreth group of stations. advertising traffic supervisor, named ad- William Welch, story editor for 20th vertising traffic manager. Milton Maltz, with WERE Garden Century -Fox TV's Voyage to the Bot- City, Mich., and formerly program op- tom of the Sea, and Frank LaTourette Bob Howe, personality at WRTH erations assistant at WJBK Detroit, named associate producers of series. Wood River, Ill., named local sales man- named general manager at WEBB. ager. Phil Sharp, producer of The Cara Richard Ferry, manager of WAPS Am- Williams Show, named producer of The Steven A. Bell, assistant manager- sterdam, New York, named to addi- Smothers Brothers Show, for Four Star advertising and sales promotion, Barrett tional duty as manager of WACE Spring- and CBS -TV. Division of Allied Chemical Corp., field, Mass. named manager, corporate advertising Peter Reinheimer, and sales promotion for Allied, New A. H. Christensen, account executive national sales manager York. at KPIx(rv) San Francisco, named gen- of Screen Gems, has eral and sales manager of KDFM(FM) resigned to open tele- Thomas V. Mahlman, assistant VP of Walnut Creek, Calif. vision advisory serv- American Association of Advertising ice, Peter Reinheimer Agencies, charge Los Armin Furch, for three years general in of AAAA Associates, at 13 East sales KIcrv(Tv) Angeles office, joins Corporate Commu- manager of Colorado 53d Street, New York. Springs, joins Field Communications nications Co. agency in that city as ac- Mr. Reinheimer was as in Mr. Reinheimer count executive. Corp., Chicago, senior executive at one time eastern charge special projects. Field is per- Ray Clinton elected president of of sales manager of ABC-TV. mittee of ch. 32 WFLD(TV) Chicago. Philip J. Meany Co., Los Angeles, post Shelley Hull, associate producer of vacated by death of K. Thomas E. Matthews, assistant pro- Carl Tester duPont Show with June Allyson, named (BROADCASTING, 26). gram operations manager at WBTV(TV) April Mr. Clin- associate producer of Amos Burke, ton is co -owner Charlotte, N. C., named personnel man- of agency with Jay Secret Agent, for Four Star TV and Koupal, who becomes executive VP and ager of Jefferson Standard Broadcasting ABC -TV. continues as art director. CO. (WBT-AM -FM, WBTV(TV) all Char- lotte, and WBTw[TV] Florence, S. C.). Paul Compton, disk jockey at KHa T. E. Gilmore, assistant sales manager Los Angeles, joins KMPC that city, in charge in of southeastern area, Phillips similar capacity. Petroleum Co., named manager of pe- PROGRAMING troleum products Donald Yankee, with WPRO -FM Prov- advertising division of Harry P. Mynatt, VP and assistant to advertising and public relations depart- idence, R. I., named music director at president of Queen For a Day Inc., with WRTH Wood River, Ill. ment, replacing O. E. Bettis, named as- which he was associated for 20 years, sistant to manager of department. joins Four Star Distribution Corp., New Don Kellerman, director of cultural York, as sales representative for mid- programing at National Educational Tel- THE MEDIA western states. evision, New York, joins Wolper Pro- ductions, division of Metromedia Inc., Joe Phillips, wsso Starkville, was Peter Tewksbury, producer- director, as writer-producer. elected president of Mississippi Broad- signed to develop new TV properties for casters Association at annual spring 1966 -67 season for Screen Gems, Hol- John Dew, program coordinator at meeting April 30. Others elected: Jack lywood and New York. WXYZ -AM -FM Detroit, named director King, WROB of public West Point, VP, and Ernest David McNammee, program director affairs, succeeding Richard Bowen, WELO Tupelo, secretary- Kernen, named director of radio traffic. treas- at WEAM Arlington, Va., named national urer. production director for Sonderling sta- David N. Brenner, with WRCV -TV Phil- Hal Tunis, formerly announcer at tions (wwRL New York; WOPA -AM -EM adelphia, joins wsBM -Tv Chicago, as wHN New York and with ABC Radio, Oak Park, Ill.; WDIA Memphis; KDIA writer -producer in documentary unit.

78 (FATES & FORTUNES) BROADCASTING, May 10, 1965 Shortly after penning the legendary

5 million-plus record seller "Hound Dog," Jerry

Leiber and Mike Stoller were enthroned as the writing kings of Hitsville.

Today, more than 40 million discs and 37 BMI awards later, the crown is steadier than ever,

but the realm now extends beyond songwriting. As collaborators in an independent publishing, producing

and record label operation, Leiber & Stoller produce discs, manage talent, cultivate new writers and keep their eyes on the

Broadway and motion picture horizon. With over 300 copyrights behind them (many of them hits both nationally and internationally) a record

of more top awards than any other BMI songwriters and a solid 14 year partnership, Jerry and Mike, at 31, are still one

of the hottest songwriting teams in the business. BMI congratulates Jerry Leiber and Mike Stoller and all the other writers of contemporary popular music whose great songs we proudly license for public performance.

ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE

Among Leiber and Stoller's rocking successes are: Me, Came Jones, BMI Black Denim Trousers, Love King Creole, Charlie Brown, Along Loving you, Searching, Poison Ivy, Kansas City, On Broadway, Yakety.Yak BROADCAST MUSIC, INC. sible for integration of use of mass media of communication such as radio, AP radio -TV group lists candidates TV, film and press into educational effort of member states, especially in field of adult education. Associated Press Radio -TV As- James Howe, WIRA Fort Pierce, Fla., disk jockey at WAUK Mil- sociation nominating committee last and J. Parry Sheftall, WJZM Clarks- Dave Dixon, waukee, named program director. Henry week announced candidates to fill ville, Tenn., for southern district Bartel, production director at WAUK -FM, vacant positions on APRTA board radio stations under 5 -kw power. jockey. on AM affiliate. of directors: Tom Frawley, wilco Dayton, Ohio, named disk Sam Sharkey, KIRO -TV Seattle, and Jack Gennaro, WFHR Wiscon- Jonathan Hayes, it management pro- and James Brady, KIFI -TV Idaho sin Rapids, Wis., for radio stations gram of Westinghouse Broadcasting Co., Falls, Idaho, for western district in central district of 5 -kw power and and formerly with WJZ -TV Baltimore, television stations; Merle Tucker, over; John Day, WHDH -TV Boston, and joins program staff of KDKA Pittsburgh. KGAK Gallup, N. M. and Richard Theodore N. McDowell, WMAL -TV Richard Giese), program director of D. Smiley, taxi. Bozeman, Mont. Washington, for eastern district tele- WHK -FM Cleveland, named program di- for western district radio stations; vision stations. rector of wHK, that city. Hank Greenwald, former sports director at Ivy Broadcasting Co., Ithaca, N. Y., joins sports department of KGMB- George Drymalski has been promoted which he will also partly direct. Charles TV Honolulu. to assistant production manager at Stewart, producer of The Joey Bishop Dick Enberg, sports re- WBBM -TV. Show, named producer of O. K. Crack - writer and porter at KTrv(TV) Los Angeles, joins Jim Ransburg, program director of erby. Ron Silverman, VP of Daystar Productions, Los Angeles, named asso- KTLA(TV), there, as sports reporter. KMBC Kansas City, Mo., joins KLAC -FM- ciate producer of O. K. Crackerby. TV Los Angeles, as production director. NEWS Fred Freiberger, executive consultant William McPhie, ABC -TV assistant to network film director, Los Angeles, news of KNx for Slattery 's People, named by MGM - Barney Miller, director appointed film of KABC -TV, same TV to produce A Man Called Shenan- director Los Angeles, elected chairman of Cali- city. doah for ABC -TV. fornia Associated Press Television and Radio Association. He succeeds Dean Carrel Hansen, program coordinator Paul Grosz, art director at United Artists, New York, named advertising Borba KXTV(TV) Sacramento. Jess for Michigan State Highway Depart- manager. Marlow, KNrv(TV) San Jose, succeeds ment, Lansing, named traffic manager Mr. Miller as CAPTRA vice chairman. at WFSU -TV Tallahassee, Fla., noncom- Gene Nelson signed to direct seven mercial, and James Moran, student as- programs of 1 Dream of Jeannie TV Beach Rogers, KFWB Los Angeles, sistant at station for past two years, series, currently in production at Screen morning news editor, appointed spaçe named studio supervisor there. Gems for NBC-TV in fall. and aviation editor. Jeff Alexander, composer and con- Charles Ross, farm broadcaster at Joseph Belton, assistant to director ductor, named musical director for WIBW- AM-FM -TV Topeka, Kan., named of CBS News' business affairs, named MGM-TV's Please Don't Eat the news director at stations. manager of business affairs for CBS Daisies, for NBC -TV this fall. News, New York. Mike Dodd, disk jockey and corn - Allen Rich, radio -TV editor of The mercial manager at WTGA Thomaston, Merrill Mueller, NBC News corre- Valley Times and The Citizens News, Ga., joins wrrl Dalton, Ga., as per- spondent, elected president of Overseas Los Angeles, starts five- minute daily pro- sonality. Station is to go on air in mid- Press Club, New York, succeeding gram, Restaurant of the Week, on KRHM dle of May. Barrett McGurn. (FM) Los Angeles, sponsored by Amer- Dr. Henry R. Cassirer, with United Jim Rogers, news and sports reporter ican Express cards for credit through Nations Educational. Scientific and for WERE Cleveland, named to news staff Ogilvy, Benson & Mather, New York. Cultural Organization (UNESCO) since of WCAU-TV Philadelphia. David Davis, director for United Ar- 1952, named chief, educational use of Bill Kennedy, with news staff of tists TV's O. K. Crackerby, named as- mass media in department of mass com- WTMT Louisville, Ky., named evening sociate producer of My Mother the Car, munication. Dr. Cassirer will be respon- news editor at WAKY, that city. Warner Wolf, newscaster and sports ry director at WQMR Silver Spring, Md., SUBSCRIBER named reporter at WroP News, Wash- ington, SERVICE ADDRESS CHANGE: Attach label here and print news service of WTOP-AM -FM- Please include BROAD- Tv, that city. CASTING address label new address, including ZIP number, below. Changes to insure immediate Philip Murphy, with made every Tuesday for following Monday's issue. news staff of response whenever you WNAC- WRKO(FM) Boston, for 28 years, write about your sub- named assistant news director of stations scription. Name and of Yankee Network. To subscribe use this form your with pay- Company Robert J. Olson Jr., news director of ment. Mark new WMIQ Iron Mountain, Mich., named to subscription or re- Business news staff of wLUK -Tv Green Bay, Wis. new present subscrip- Home tion. Subscription rates James Scanlon, with WKFM(FM) on page 7. City State Zip and WJJD, both Chicago, named news director at WRTH Wood River, Ill. BROADCASTING 1735 DeSales St., Washington, D. C. 20036 Madison Davis, owner of WABT Tus -

80 (FATES & FORTUNES) BROADCASTING, May 10, 1965 David S. DeCosmo, in Pennsylvania Culver to head AFCCE broadcasting for four years, named public relations director and announcer A sellout -and on the air only three Ronald H. Culver, Washington at WYBG Massena, N. Y. weeks! consulting engineer, elected presi- Richard B. Bron- Listeners dent of Association of Federal son, general manager and sponsors like Communications Consulting En- Of WABI- AM -FM -TV gineers, succeeding Carl T. Jones Bangor, Me., named `TOP of the POPS.' Other officers: Walter L. Davis, executive director of VP; W. B. Oscar Reed Jr., secre- Horace Hildreth sta- The availabilities were tary, and Ralph E. Dippell Jr., tions (WABI- AM -FM- half sold before treasurer. New members of ex- TV; WPOR Portland, airing ecutive committee, for two -year and WAGM -AM -TV Mr. Bronson terms: Marvin Blumber, Vir N. Presque Isle, all TOP of the POPS.' James (Denver). Carried over Maine) for public relations. as members of executive committee are Serge Bergen and Ray- EQUIPMENT & ENGINEERING mond E. Rohrer. -R. C. "Jake" Maim. Clyde Hunt, Post-Newsweek Stations, Vice Pres. & Gen. Mgr. Washington, named chairman of Na- WITH Baltimore, Md. tional Association of Broadcasters En- At last -Something NEW for Radio - kegee elected president of Alabama gineering Advisory Committee for "Top of the Pops ": the only authentic Associated Press Broadcasters Associa- 1965 -66. Others named are: William production of the exciting Liverpool tion. Ray McGuire, with WALA -TV Mo- B. Honeycutt, KRLo-AM -FM -TV Dallas; Sound, recorded live by the BBC in bile, elected VP. Warren L. Braun, WSVA- AM -FM -TV association with Hartwest ... by jet D. WWL- Ken Evans, newscaster at WWDC -AM- Harrisonburg, Va.; J. Bloom, to you. FM Washington and Voice of America, TV New Orleans; Virgil Duncan, WRAL- TV Produced by joins WCBM -AM -FM Baltimore, as editor - Raleigh, N. C.; William S. Duttera, newscaster. NBC; Leslie S. Learned, Mutual; Frank THE BRITISH L. Marx, American Broadcasting -Para- BROADCASTING CORP. James S. Johnson, program director mount Theaters; James D. Parker, CBS - in associa tion with at KSLI Salina, Kan., named director TV, and T. Wilner, Hearst Corp., HARTWEST John THE WARWICK of news and public affairs. HI PRODUCTIONS,/ Baltimore. 65 West 54th Street INC. New York, Y. Ben Chandler, with news department Robert W. Cochran, N. 10019 Cull collect oreo code 212 JUdson 6 -7272 of KLAC Los Angeles, named to news since 1957 district staff of WNEW New York. sales manager, broad Carl Warner, with warn Chicago, and cast equipment, Gen- WOKY Milwaukee, named news director eral Electric, Pasa- Of WAUK -AM -FM Milwaukee. dena, Calif., named to new post of man- Excellent Opportunity ALLIED FIELDS ager -field sales GE visual communications for Morton H. Wilner, Mr. Cochran products, Syracuse, senior partner, Wilner N. Y. Mr. Cochran has been with GE AM General Manager & Bergson. Washing- since 1948. ton communications attorneys, elected trus- Miles Efron, sales engineer with Nor - Multiple- station owner looking tee of University of tronics Co., Minneapolis, and formerly Pennsylvania. Phila- head of his own firm there, promoted for an experienced, aggressive delphia. Mr. Wilner to newly created position as advertising general manager for 5 kw station graduated from Penn- and sales promotion manager of Nor- Mr. Wilner in top 20 market. A challenging sylvania in 1930 tronics. and job to rebuild an outstanding fa- received law degree at Georgetown Uni- James Peterson, solid -state special- has versity, Washington, in 1934. ist, joins Moseley Associates, Santa cility that suffered from too many format changes and high Edward P. Taptich, Barbara, Calif., as senior design engi- attorney with Welch neer. Mr. Peterson had held similar operating costs. A tough but po- & Morgan, Washing- positions with Electro Systems, Collins tentially unlimited growth situa- Radio and Summers Gyroscope. ton, named editor -in- tion. Job requires strong sales Federal Com- chief of Charles L. Townsend, director of management ability plus good munications Bar Jour- product development, Telepro Indus- grasp nal, published by Fed- tries Inc., New York and Cherry Hill, of contemporary radio pro- eral Communications N. J., elected VP in charge of engineer- graming. Man we want probably Bar Association. He ing operations. Telepro is subsidiary of has a good now Mr. Taptich position but W. Wil- succeeds John Defiance Industries Inc., and designs, would be motivated to change by lis, Fischer & Willis, Washington. manufactures and installs audio -visual a new challenge plus adequate systems. FANFARE reward for improved performance. Don Doughty, chief engineer at KSLN- All replies confidential. Albert Fisher, associate director of TV Salina, Kan., and on engineering radio -TV promotion for New York staff of WEEK -TV Peoria, Ill., for 11 World's Fair, named publicity director years, named chief engineer at WCEE- Box E -183, BROADCASTING of Mery Griffin Shoiv. TV Freeport, Ill., not yet on air.

BROADCASTING, May 10, 1965 81 WRDW-TV QQ12

A RUST CRAFT STATION

White House ceremony honors Wilder

Mrs. Lyndon B. Johnson extends Medal for Literature to Thornton congratulations after Donald H. Mc- Wilder at a White House ceremony Gannon (r), chairman of the Na- last Tuesday (May 4). Among other LOOKING FOR tional Book Committee and president works Mr. Wilder is known for his of Westinghouse Broadcasting Co., play "Our Town" and book The .STUDIO OPERATING presented the committee's National Bridge of San Luis Rey. PERSONNEL . FILM EDITORS Lacy W. Goostree Jr., VP for market- new business development. Sol Z. ing at International Resistance Co., Bloomenkrantz, deputy to senior VP Philadelphia, and former manager of for Brussels operations of Y &R, named DIRECTORS marketing at General Electric Co., VP with responsibilities in finances and named VP for marketing at Ameco administration, internal operations, .ANNOUNCERS AND DJs Inc., Phoenix. client contact and business development. Walter H. Smith, senior VP, Bruce Singleton, with engineering PRODUCTION named managing director, Y &R, Lon- staffs of WALB -TV Albany, Ga., and 1 don. He succeeds Wilson H. wTTv(Tv) Bloomington- Indianapolis, Kierstead ASSISTANTS who returns to New York office on named technical director WLCY -TV at major assignment. Fully Trained Largo, Fla., scheduled to complete con- Broadcasting Personnel struction May 30. Joe Sacco, senior VP and copy chief of Come From RCA Irving B. Robinson, chief engineer at WNAC Boston, retires after 42 years Norman, Craig & TV & Radio with station. He will continue to be Kummel, New York, Studio Schools consultant to Yankee Network for one named joint managing director of Papert, Graduates of RCA Institutes year. Studio Schools have had thor- Koenig, Lois, Lon- don. ough and professional train- INTERNATIONAL ing in every phase and detail Mr. Sacco Colin Hunter, ac- of television and radio in the count director, Lon- Broadcast field under expert don Press Exchange Ltd., appointed as- direction. When you hire an RCA Institutes gradu- sistant managing director. Mr. Hunter ate, you hire competence and on the job know- how that's ready to work for you immediately. joined LPE in 1951 as junior account If you're looking for personnel to fill any phase executive. of Broadcasting operations, or if you wish to in- quire about RCA Studio School Training, contact Gordon Johns, formerly of CHCA -TV Mr. Murray Dick, RCA Institutes, Dept. B -5 -10, Red Deer, Alberta, named local sales Screen Building, 1600 Broadway, New York City, manager of c.rcH -Tv Halifax, N. S. phone or YU 9-2000. Mr. Brody Mr. Bloomenkrantz Dr. Donald L. Kanter joins board of RCA INSTITUTES. INC. Alexander Brody, creative director Smith- Warden Ltd., London, and be- A Ser. L u` Corporation of America and head of contact department for comes agency's director of marketing The Most Trusted Name in Electronics Young & Rubicam, Brussels, named services. He was previously VP and VP with responsibilities in creative research director of Tatham-Laird Inc., work, client contact, new business and Chicago. Dr. Kanter has been consul -

82 (FATES & FORTUNES) BROADCASTING, May 10, 1965 tant to Smith -Warden for past three Fort Lauderdale. He is survived by his mid- 1930's because of drinking problem years. wife, Marjorie, and two sons. that he eventually conquered. Starting in 1945, he was announcer on Theater Maurice Napper, joint Frank Cleaver, 50, story editor for managing di- Guild of the Air program, initially on rector of Napper, NBC -TV's Bonanza, died following Stinton, Woolley radio and later on television. Ltd., London, will relinquish post heart attack April 22 at his home in to In recent years, he had worked part - become agency's first vice Van Nuys, Calif. Mr. Cleaver at one -chairman. time for radio stations on Long Island. He will remain responsible for finance, time was VP in charge of NBC -TV's West Coast production. He is survived personnel and general administration. Lindley Armstrong (Spike) Jones, Peter Ryan, creative by his wife, Barbara, son and daughter. director with 53, died May 1 at home from chronic agency, appointed to the new post of Norman Broken - asthma, for which he had been hospital- deputy managing director. shire, pioneer radio ized only month earlier. With his City announcer whose ca- Slickers, Spike Jones produced slam - DEATHS reer dated back to bang type of music that utilized kitchen 1924, died May 4, Edward Taylor Wertheim, 55, presi- utensils, auto horns and other unortho- in hospital in Haup- dent and founder of Wertheim dox sound producers to regular musical Adver- Long Island. tising Agency, New York, died April pauge, instruments and won him rapid fame Mr. 30 following stroke. Mr. Wertheim Brokenshire in recordings, radio and television. He was among first performed agency in 1949 and client list Mr. Brokenshire is survived by his wife, vocalist with for 10 years included Broadcast Music sonality announcers his orchestra, professionally known as and made famous a trademark: "How Inc. He is survived by his wife, Elva Helen Grayco. do, ladies and Jean; two children, Mrs. Susan Schro- do you gentlemen, how der and Jack Wertheim. do you do!" Kenneth Gill, 54, member of board He began on radio with w,rz (now of Empire Television & Radio, Buffalo, George Hollingbery Jr., 27, salesman wABc) New York and became well N, Y., and operator of WEPA-TV Erie, in Chicago office of his father's station known for his broadcasts of news events Pa., and WBJA -TV Binghamton, N. Y., representative firm, died May 5 at his and variety programs. Mr. Brokenshire died May 3, following heart attack parents' home from shotgun wound in covered every presidential inaugration while on golf course in Buffalo. Mr. Gill chest. ceremony for three decades, starting had been for many years music critic in 1925. for Buffalo Courier Express and musi- Bruno M. Kern, 49, VP and station His broadcasting career was inter- cal director of WEBR there. He is sur- manager of WWII: AM -FM Fort Lauder- rupted twice, once for ill -fated business vived by his wife, Ester, two sons and dale, Fla., died April 26 at his home in venture in late 1920's and again in daughter.

FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, April caid (2.2'), ), George K. Chapman (5 %) and Davis, both Washington. Principals: Vincent William A. Chapman (5 %). Messrs. Chap- B. Welch (27.2 %), Edward P. Morgan 29 through May 5 and based on filings, man own WCRT -AM -FM Birmingham, Ala., (27.2 %), Lawrence J. Henderson Jr. (17.2 %). and have new TV applications pending in James L. Mcllvaine (17.2 %), Joseph A. authorizations and other actions of the Homewood and Anniston, both Alabama. Waldschmitt (4.9 %), Charles L. Ill (4.9 %) during that Action April 28. and Boyd W. Fellows (1.4 %), Messrs. Welch FCC period. and Morgan are partners in law firm, and This department includes data on new APPLICATIONS have interest in Associated TV Corp., ap- Washington - Colonial Television Corp. plicant for channel 23 in St. Paul; Farragut stations, changes in existing stations, UHF channel 50 (686 -694 mc); ERP 680 kw TV Corp., applicant for channel 40 in vis., 138 kw aur. Ant. height above average Columbus, Ohio; Continental Summit TV ownership changes, hearing cases, rules terrain 596 feet, above ground 467 feet. P.O. Corp., permittee of KGSL -TV St. Louis; and standards changes, routine roundup address 300 Farragut Building, 900 Seven- Continental Urban TV Corp., permittee of teenth Street, N.W., Washington. Estimated KGSC -TV San Jose, Calif.; Continental of other commission activity. construction cost $424,200; first year operat- Gateway TV Corp., permittee of WGMF -TV ing cost $300,000; revenue $360,000. Geo- Miami; Seaport Broadcasting Corp., licensee graphic coordinates 38° 53, 30. north lati- of WMMJ Lancaster, N. Y. Messrs. Hender- Abbreviations: Ann. -announced. ant. -an- tude, 77° 07, 55. west longitude. Studio loca- son, McIlvaine, Waldschmitt, Fellows and tenna. aur.- aural. CATV -community an- tion Washington; ant. location Arlington, Ill also have interest in TV corporations. tenna television. CH-critical hours. CP- Va. Type trans. RCA TTU -30A, type ant. Ann. April 26. construction permit. D-day. DA- direction- RCA TFU -30J. Legal counsel Welch and *St. John, Ind.-St. John School Township al antenna. ERP- effective radiated power. Morgan, consulting engineer George C. of Lake County. UHF channel 66 (782 -788 kc- kilocycles. kw- kilowatts. LS -local sunset. mc- megacycles. mod. -modification. N -night. SCA- subsidiary communications authorization. SH- specified hours. SSA - special service authorization. STA- special temporary authorization. trans.-transmitter. UHF -ultra high frequency. unl.- unlimited hours. VHF-very high frequency. vis.- EDWIN TORNBERG visual. w- watts. - educational. New TV stations & COMPANY, INC. ACTION BY FCC Tuscaloosa, Ala. - Chapman Radio and Television Co. Granted CP for new TV on UHF channel 51 (692 -698 mc); ERP 21.43 kw vis., 11.56 kw aur. Ant. height above average Negotiators For The Purchase And Sale Of terrain 455 feet, above ground 340.08 feet. P.O. address Box 2427, Tuscaloosa. Esti- Radio And TV Stations CATV mated construction cost $135,607; first year operating cost $120,000; revenue $100,000. Appraisers Financial Advisors Studio and trans. locations both Tuscaloosa. Geographic coordinates 33° 10, 25" north New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 87° 29 01. west longitude. Type latitude, West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 trans. RCA TTU -1B, type ant. RCA TFU- 27DH. Legal counsel Gordon Rosen, Tusca- Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 loosa. Principals: Clifford H. Armstrong (43.9 %). Chester J. Hartley (21.95 %), Lewis M. Manderson Jr. (21.95 %), James D. Kin -

BROADCASTING, May 10, 1965 83 mc); ERP 10.2 kw vis., 5.1 kw aur. Ant. New AM stations KMMJ seeks to improve broadcast facilities height above average terrain 337 feet, above and proposes to provide first reception serv- ground 330.7 feet. P.O. address c/o Louis ACTIONS BY FCC ice for substantial area. Factors assure Iaconetti, Joliet Street. Dyer, Ind. Estimated commission that It would be in public in- St. Ignace, Mich. -Mighty -Mac Broadcast- to it to prosecute application, construction cost $213,585; first year operat- AM on 940 ice, terest permit ing cost $44,260. Studio and trans. locations ing Co. Granted CP for new subject to condition that, prior to com- 5 kw, D. P.O. address 259 West Grand River mencement of operation as proposed, KMMJ both St. John. Geographic coordinates 41^ East Lansing, Mich. Estimated con- 28& 01" north latitude, 87^ 28, 25" west longi- Avenue, will dispose of interest in KXXX as as- tude. Type trans. GE- TT -20A, type ant. struction cost $36,243; first year operating serted in amendment to application. Action cost $22.000; revenue $28,450. Principals: May 5. COEL Co 22sw. Legal counsel William H. Donald E. Benson (73 %), Charles D. Benson James, Dyer; consulting engineer Duane M. (18 %), Norris E. Grover (9 %), and others. By memorandum opinion and order, Weise, Chicago Heights, Ill. Principal: ad- Mr. Grover is retired chief engineer of commission granted petition by Effingham visory board, Louis Iaconetti, director of WKAR East Lansing, which is licensed to Broadcasting Co. to extent of (1) staying television. Ann. April 28. Michigan State University. D. E. Benson is Feb. 8 requirement to reduce operating Youngstown, Ohio -Dynamic Broadcasting orthodontist, and C. D. Benson is veteri- power of WCRA Effingham, Ill., to 250 Inc. UHF channel 45 (858 -662 mc); ERP 91 narian. Action April 29. w and (2) authorizing WCRA to continue 1 kw vis., 25.8 kw aur. Ant. height above kw operation until conclusion of hearing average terrain 178 feet, above ground 360 proceeding. It denied petition by Effingham feet. P.O. address Radio Station WAMO, Broadcasting for reconsideration of hearing 1811 Boulevard of Allies. Pittsburgh. Esti- order, also denied petition by KAAY Inc. mated construction cost $20,000 (leasing); (KAAY), Little Rock, Ark., to dissolve stay. first year operating cost $225,000: revenue It further ordered examiner and all parties $225,000. Geographic coordinates 41^ 06, 01" ETV fund grants to proceed to conclusion of proceeding with north latitude, 80° 39, 19" west longitude. all possible expedition. Action April 28. Studio and trans. locations both Youngs- Eastman. Ga.- Granted change of Following grants for matching w, D, 710 kc, town. Type trans. DuMont 1500; type ant. by facilities from 1580 kc, 500 to Gates WA- 25 -45. Legal counsel, Samuel funds last week were announced 1 kw, D: remote control permitted: condi- Miller, Washington; consulting engineer Department of Health, Education and tions include no pre -sunrise operation with Morton Morrison, Patchogue, N. Y. Princi- Welfare: daytime facilities pending decision in Doc. pals: Leonard Walk (50%), Bernard Fried- Topeka, Kan.- Washburn Univer- 14419. Action April 28. man and dames Rich (each 25 %). Mr. Fried- sity; $229,449 to activate channel 11 WHSL Wilmington, N. C.- Waived Sec. man owns advertising agency in Pittsburgh. in Topeka; total project cost $458,897. 1.534(b) of rules and accepted and granted Lincoln, Neb.- Nebraska Educa- from Dynamic Broadcasting owns WAMO -AM- $182; application to increase daytime power FM Pittsburgh, and WUFO Amherst, N. Y., tional Television Commission; 250 w to 1 kw, continued operation on 1490 with less than 1% interest in Rollins Inc. 747 to activate channel 3 in Lexing- kc with 250 w -N: condition. Replaces ex- stations. Music Air is subsidiary of Dynamic ton, Neb.; total project cost $365,494. pired permit. Action April 28. Broadcasting which furnishes background Nashville-Tennessee State Board music in Pittsburgh area. Ann. April 19. of Education; $512,296 to activate CALL LETTERS ASSIGNED channel 2 in Sneedville, Tenn.; total project cost $874,959. WATY North Atlanta, Ga. -North At- Existing TV stations lanta Broadcasting Co. WJBG Pontiac, Ill.- Livingston County ACTIONS BY FCC Broadcasting Co. By memorandum opinion and order, East Raymond Lewis. Grant- KMPL Sikeston, Mo. -Semo Broadcast- commission granted petitions by KSLA -TV Prairie, Mo.- ing Corp. Inc. (KSLA-'TV), Shreveport, La., and ed CP for new AM on 1080 he, 250 w, D. Texas Goldcoast Television Inc. (KPAC- P.O. address Box 123, East Prairie. Esti- TV), Port Arthur, Tex., to extent of setting mated construction cost $14,208; first year New FM stations aside Jan. 8 action which waived Sec. 73.610 operating cost $24,000; revenue $32,000. Mr. of mileage separation rules and granted Lewis is owner of oil distributing firm. ACTIONS BY FCC application of Television Broadcasters Inc. Action April 28. Durham, N. C.- Carolina Radio of Durham to move trans. of KBMT(TV) (ch. 12) Beau- Inc. Granted CP for new FM on 107.1 mc, mont, Tex., to 2 miles west of Mauriceville, Existing AM stations channel 296, 3 kw. Ant. height above aver- increase ant. height to 1,000 feet, decrease age terrain 113.5 feet. P.O. address Box 28, vis. power to 219 kw, and make other ACTIONS BY FCC Durham. Estimated construction cost $13,- changes and designated application and 985; first year operating cost $7,200: revenue applications for renewal of licenses of By memorandum opinion and order, $6,000. Principals: George F. Kirkland Jr. KBMT and KPAC -TV for consolidated hear- commission denied petition by Radio St. (33 ;3 %), James H. Mayes Jr., Morris L. ing. Issues include determination of (1) facts Clair for waiver of AM broadcast rules and X. R. 15, Cherry, Howard Bowling and Guy and circumstances surrounding program dismissed re- tendered application of Dec. Willis (each 16 % %). Carolina Radio is 11- survey made by Television Broadcasters 1964 to increase power of WDOG Marine censee of WSRC Durham. Action May 3. and "check survey" made by Texas Gold - City, Mich., on 1590 kc, DA, D, from 1 kw coast, and preparation and submission of to 5 kw and change trans. site and station Franklin, N. C.-Radio Station WFSC Inc. results thereof to commission; (2) whether location to Warren. Action May 5. Granted CP for new FM on 96.7 mc, channel principals, agents, employees or representa- By memorandum opinion and order, 244A, 3 kw. Ant. height above average ter- tives of Television Broadcasters or Texas commission granted application of KOOS rain minus 327 feet. P.O. address Box 470, Goldcoast have made misrepresentations to Inc. to increase daytime power of KOOS Franklin. Estimated construction cost $18; commission or have, in any manner, at- Coos Bay, Ore., on 1230 kc from 250 w to 1 080; first year operating cost $7,500; revenue tempted to deceive or mislead commission; kw, continued nighttime operation with 250 $8,000. Principals: Henry G. Bartol Jr. and and (3) whether applicants have requisite w; conditions; and denied opposing petition Gertrude S. Taylor (each 50 %). H. G. Bartol qualifications to be broadcast licensees. In by KYNG Coos Bay. Action May 5. and G. S. Taylor each have 50% interest in event of renewal grant and reinstatement By order, commission granted applica- WYTN Tryon, and WFSC Franklin, both of Jan. 8 grant to KBMT as result of hear- tion of KDES Inc. for change of operation North Carolina. Action April 29. ing, latter will be made subject to new of KDES Palm Springs, Calif., on 920 kc *Corvallis, Ore. -Oregon State Board of conditions in lieu of those originally im- from 1 kw, D, to 500 w -N, 5 kw-LS, DA -2; Higher Education. Granted CP for new FM posed to provide "equivalent protection" to conditions include no pre -sunrise operation on 90 mc, channel 211, 10 w, P.O. address KSLA-TV. Commissioners Lee and Cox con- with daytime facilities pending decision in Box 5175, Eugene, Ore. Estimated construc- curred and former issued statement. Action Doc. 14419; denied opposition by KRAM tion cost $2,106: first year operating cost May 5. Las Vegas. Commissioner Cox dissented. $500. Principal: board of higher education. Action May 5. State of Oregon, through board of higher Commission gives notice that March 11 By memorandum opinion and order, education owns KOAC -AM -TV Corvallis; initial decision which looked toward grant- commission denied petition by Pendleton KOAP -AM -TV Portland: KWAX -FM Eu- ing application of Midwest Television Inc. Broadcasting Co. (KUMA), Pendleton, Ore., gene, and KTEC Oretech, all Oregon. Ac- to change operation of WMBD -FM Peoria, of Dec. 21, 1964 action tion 28. Di., from channel 223 (92.5 mc) to for reconsideration April channel which accepted amended application of Hi- Brownwood, Tex. -KEAN Radio Corp. 227 (93.3 mc), became effective pursuant to Desert Broadcasting Corp. to change opera- Sec. 1.276 of rules. Action April 30. Granted CP for new FM on 99.3 mc, chan- tion of KDHI Twenty -Nine Palms, Calif., nel 257A, 720 w. Ant. height above average WBKB(TV) Chicago- Granted renewal of from 1250 kc, 1 kw, D, to 1120 kc (in lieu terrain 114 feet. P.O. address Box 511, license. Commissioner Cox dissented. Ac- of 1110 kc originally requested), 10 kw, Brownwood. Estimated construction cost tion April 28. DA -N, unl.; dismissed as moot motion by $10,428; first year operating cost $12,000; Hi- Desert to strike Pendleton's petition. revenue Principals: Pat Farren By order, commission granted request Action May 5. $12,000. by American Broadcasting -Paramount The- Commission granted applications of Davidson and Eddye Farren (each 50 %). aters Inc. for extension of time to June 11 Kean Radio is licensee of KEAN Brown - to submit terms and conditions under which Crowell -Collier Broadcasting Corp. for re- wood. Action April 29. proposed ant. structure will be made avail- newal of licenses of KFWB Los Angeles, able to and KEWB Oakland, Calif., for remainder APPLICATIONS potential users as required by com- of term Dec. 1, 1965, without mission's Feb. 11 memorandum opinion and regular ending order which granted application to increase prejudice to whatever action, if any, may Hyannis, Mass. - Charter Broadcasting ant, height of KGO -TV San Francisco, con- be taken with respect to facts which may Corp. of Massachusetts. 106.1 mc, channel ditioned that ant. structure be made avail- be developed concerning payola practices 291, 21.8 kw. Ant. height above average able for use, on fair and equitable basis, to alleged in case of Albert Huskey vs. Cro- terrain 423 feet. P.O. address 42 Long- present and future broadcast facilities in well- Collier Broadcasting Corp. et al. Ac- meadow Road, Belmont, Mass. Estimated San Francisco tion May 5. construction cost $43,000; first year operat- area on request, and which By memorandum opinion and order in ing cost $23,500; revenue $25,000. Principals: afforded KGO -TV 60 days to file required proceeding on applications of Nebraska Edward T. Sullivan, Frederick M. Cusick, information. Action April 28. Rural Radio Association to change facilities Freda M. Sullivan and Barbara Cusick CALL LETTERS ASSIGNED of KRVN Lexington, Neb., from 1010 kc, 25 (each 25 %). Mr. Cusick is radio and TV kw, DA, D. to 880 kc, 50 kw, DA -2, unl., director of Boston Gardens, Boston. Ann. WNYE -TV New York -Board of Educa- and Town & Farm Inc. to change facilities April 28. tion City of New York. Changed from of KMMJ Grand Island, from 750 kc, 10 kw, Hancock, Mich.- Copper County Broad- WREG(TV). L -WSB, DA -1. to 880 kc. 50 kw, DA -2, unl., casting Co, 93.5 mc, channel 228, 3 kw, Ant. WDHO -TV Toledo, Ohio -D. H. Over- commission denied petition by KRVN for height above average terrain 250 feet. P.O. myer. reconsideration and dismissal of KMMT's address Hotel Scott, Hancock. Estimated application as defective in light of proposed construction cost $14,195; first year operat- KVUE(TV) Salem, Ore. -Salem Tele- overlap of 1 my /m contour with that of ing cost $1,000; revenue $1,000. Principals: vision Co. KXXX Colby, Kan.. also owned by KMMJ. Francis S. Locatelli (68.7 %), Sam Locatelli

84 (FOR THE RECORD) BROADCASTING, May 10, 1965 (11.3 %), Reino W. 8uojanen (10 %), Francis sole owner of Copper Broadcasting licensee Stetter (7.5 %) and Bishop Noa, in trust for of KOPR Butte and KGHL Billings, both Layman's Retreat Association (2.5 %). Cop- Montana. Wilda Gene Hatch Children's per County Broadcasting owns WMPL Han- Trust owns 25.7% of Gem State Broadcast- cock. Ann. April 26. ing, licensee of KGEM Boise, Idaho. Action May 5. -,- KMAU-TV Wailuku, Hawaii -Granted as- Existing FM stations signment bf license from Pacific Broadcast- RD!NC ing Inc. to John S. Young Associates Inc., CALL LETTERS ASSIGNED owned by John S. Young (98 %), Joanne Young (1 %). and Patricia Wall (1 %). Con- KABL -FM San Francisco -McLendon sideration $1.500 per month as rent for pe- Pacific Corp. Changed from KAFE(FM). riod of ten years lease. Pacific Broadcasting WSEB -FM Sebring, Fla. -Dixon Indus- will pay John S. Young Associates $4,000 o tries Inc. per month to rebroadcast programs of CATV? KRSL-FM Russell, Kan. -KILO Broad- KGMB -TV over KMAU -TV for period of casting Co. two years. Contingent on above application. KNOE -FM Monroe, La. -Noe Enter- Action May 5. prises Inc. WVSH -FM Huntington, Ind. -Granted as- WLDR -FM Traverse City, Mich.-Great signment of license from School City of o Northern Broadcasting System. Huntington, Ind., to Huntington County WVOZ -FM Carolina, P. R.- -Interna- Community School Corp. Welcome Weaver, tional Broadcasting Corp. school board president. No financial con- WKBL-FM Covington, Tenn. -Tipton sideration. Action April 30. THEN County Broadcasters. KBIZ Ottumwa, Iowa- Granted assign- KSAM -FM Huntsville, Tex. -Huntsville ment of license from Post Iowa Corp., owne, o Broadcasting Co. by Post Corp. which is owned by V. I. Min- WAPL -FM Appleton, Wis. - John J. ahan family and others, to KBIZ Inc., owned Dixon. by Post Iowa Corp. No financial consideration. Action April 28. OWNERSHIP CHANGES WLUC -TV Marquette, Mich. -Granted as- o signment of license from North Central f ACTIONS BY FCC Broadcasting Co., owned by M & M Broad- WTBC -AM -FM Tuscaloosa, Ala.- Granted casting Co. which is owned by Post Corp., assignment of license from Tuscaloosa owned by V. I. Minahan and family, to Broadcasting Co., owned by Bertram Bank WLUC Inc., owned by Post Corp. No finan- (100%), to Tuscaloosa Broadcasting Inc., cial consideration, transaction of asset trans- o owned by Mr. Bank. No financial considera- fer. Action April 29. tion. Action April 29. KTVO(TV) Kirksville, Mo.- Granted as- KPRO Riverside, Calif.- Granted transfer signment of license from KTVO Television of control of licensee corporation, KPRO Inc., owned by Post Iowa Corp. which is Inc., from John Blake, W. E. Dyche Jr., owned by Post Corp., to Post Iowa Corp. See Tolbert Foster, Tom E. Foster and Edgar application for WLUC -TV above. No finan- For when you "go Ameco" o B. Younger (each 20 %), to Progress Broad- cial consideration, transaction of asset casting Inc., owned by Dick Clark Televi- transfer. Action April 29. you go with the cable sion Productions Inc. (100 %), owned by WMCR Oneida, N. Y.- Granted assign- equipment manufacturer Dick Clark. Consideration $285,000. Mr. Clark ment of license from John J. Geiger, re- has interest in tour, real estate, television ceiver, to Chenor Communications Inc., who is firmly established production. motion picture production. owned by Chenango & Unadilla Telephone o amusement and other corporations. Action Corp. which is owned by William S. King- as number one in the in- April 29. man (0.54 %). Otis A. Thompson (0.64 %), Cy- WAVZ New Haven, Conn. -Granted as- rus M. Higley (0.64 %) and others. Considera- dustry. You go with the signment of license from WAVZ Broad- tion $73,500. Mr. Higley has 52.5% interest casting Corp., owned by Daniel W. Kops in Valley Video Inc.. Norwich, N. Y. CATV company that originated (57.4 %), Victor W. Knauth (21.9 %), Richard owner. Action May 3. o state. That J. Monahan (15.51 %) and others, to WTRY WGIC Xenia, Ohio -Granted acquisition all -band solid- Broadcasting Corp. owned by Mr. Kops of positive control of licensee corporation, all of the people (56.5 %) Mr. Knauth (19.1 %). Mr. Monahan Greene Information Center Inc., by Vernon is why (18.79 %), and others. No financial considera- H. Baker (50% before, 90% after), through "in the know" ... the peo- tion, stock transaction. Action April 29. purchase of stock from Paul W. Stoneburn- WICH Norwich, Conn.-Granted assign- er (40% before. none after). Consideration ple already in the cable o ment of license from Eastern Connecticut $12,000. R. Roy Stoneburner retains 10% in- Broadcasting Co., owned by Teresa Lasser terest. Action April 30. business ... turn to Ameco (99.7 %) and Hlldred Lasser (0.3 %), to WICH KWCO Chickasha, Okla- Granted assign- Inc., owned by Robert M. Hall (100 %). Con- ment of license from Bayard Auchincloss when they decide to update sideration $420,000. Mr. Hall owns Hall Syn- (99 %) and others, to Sooner Broadcasting O diente, New York newspaper syndicate, and Corp., owned by M. G. Tomlinson (99.99 %) their present system or owns WMMW Meriden, Conn., and has and others. Consideration $110,000. Mr. Tom- minority interest in KIOA Des Moines, linson has non -broadcast business interests wire a new town for cable Iowa. Action April 29. in Duncan and Frederick, Okla. Action television. Is your corn - WBBK Blakely, Ga.- Granted assignment May 4. of license from H. A. Felder (25 %) and W. WTTC -AM -FM Towanda, Pa.- Granted as- pany about ready to go C. Woodall Jr. (75 %) d/b as Radio Blakely, signment of license from Twin Tier Broad- to Radio Blakely, owned by W. C. Woodall casting Co., owned by Clifford S. and Harry CATV? Then why not go Jr. (51 %,), Wayne R. Foster, O. W. Parna- M. Brown (each 50% before), to Twin Tier cott and J. N. Stephens (each 16!' %). Con- Broadcasting Inc., owned by Alexander V. number one ... go Ameco. sideration $12,500 for Mr. Felder's interest Orlando (30 %), Charles L. Snyder (10 %) and $3,600 to Mr. Woodall for 24% interest. Mr. Woodall owns and Michael J. DeSisti (60 %). Consideration o WDWD Dawson, Ga., and 585,000. Mr. DeSisti is attorney. Action April has interest in WGRA Cairo and WFPM Fort 30. Valley, both Georgia, and WGSW Green- wood, S. C. Action May 3. KGBC -FM Galveston. Tex. -Granted as- from Mrs. Lenore C. - KALU(TV) Hilo, KONA(TV) Honolulu signment of CP Brad and KALA(TV) ner, to Harbor Broadcasting Inc., owned by Wailuku, all Hawaii- Grant- Pete S. Miller, Aaron R. Schwartz and Ed- o ed transfer of control of licensee corpora- ward J. Walsh Jr. (each 33 % %). Considera- tion, Radio Honolulu Ltd., from Advertiser tion $1. Harbor Broadcasting recently pur- Publishing Ltd. and John D. Keating (each chased KGBC from Mrs. Bradner. Action 50% before) to Communications Honolulu April 30. Ltd., owned by DeSales and Paulette B. Har- rison (60% jointly), B. Harrison KXRO Aberdeen, Wash. -Granted assign- Paulette ment of license from KXRO Inc., owned by o (20 %), and Bruce T. and Laurel A. Godfrey (each 10 %). Consideration $2,597,840. Mr. Helen Spence Foster, to Aberdeen Broad- Harrison has 80% interest in Harmac Corp., casting Co., owned by Matthew N. Clapp Jr. electronic systems development firm. Mrs. and Miller C. Robertson (each 50 %). Con- Harrison has 5.65% interest, and is trustee sideration $200.000. Mr. Robertson has 50% with 8.17% interest in KFQD Anchorage, and 50% infor estate of Vera S. Bragg, in terest Wenatchee, Wash. Mr. Clapp o Hubbard Broadcasting Inc.. licensee of in KUEN KSTP -TV Minneapolis: KSTP St. Paul; also has 50% interest in KFQD and KUEN. KOB -AM -TV Albuquerque, and WGTO Action May 3. Clearwater, Fla. Action April 28. KELA Centralia- Chehalis, Wash. -Granted KHBC -AM-TV Hilo, KGMB -AM -TV Hono- assignment of license from Central Broad- lulu, and KMAU -TV Wailuku, all Hawail- casting Corp., owned by J. Leroy McCaw o Granted assignment of license from Hono- and Mabel A. Gwinn (each 50 %), to KELA lulu -Bulletin Inc., by Ho, Corp., owned by Joe Chytil (100 %). Con- Star owned Chinn $125,000 Alexander S. Atherton and Vincent J. sideration plus accounts receivable. Manno, as voting trustees to Pacific Broad- Mr. Chytil is general manager of KELA. casting Inc., owned by Standard Corp. which Ann. April 30. P.O. a0% 11326 is owned by A. L. Glasmann (25 %). Wilda WLUK -TV Green Bay, Wis.- Granted as- o Gene Hatch (12.5 %), and others. Considera- signment of license from M & M Broadcast- PHOENIX, ARIZONA 95017 tion $2.5 million. Standard Corp. has 51% ing Co., owned by Post Corp., to WLUK interest in KUTV Inc.. licensee of KUTV- Inc., owned by Post Corp. No financial con- (TV) Salt Lake City. Wilda Gene Hatch has sideration, transaction of asset transfer. See P H O N E ! 6 0 2 1 2 5 2- 6 0 4 1 50% interest in Salt Lake City Broadcast- application for WLUC -TV above. Action ing, licensee of KALL Salt Lake City, and April 29.

BROADCASTING, May 10, 1965 85 hearing application to increase ant. height SUMMARY OF COMMERCIAL BROADCASTING and change directional pattern, with continued operation on 1480 kc, 500 w, DA -D; made WABJ Adrian, Mich., which filed opposition, party to proceeding. Action May 5. Compiled by BROADCASTING, May 5 By memorandum opinion and order. AIR TOTAL APPLICATIONS commission designated for consolidated hear- ON AIR NOT ON ing following AM applications to change fa- Lic. CP's CP's for new stations cilities: Emerald Broadcasting Corp. (KPIR), AM 4,026 40 72 427 Eugene, Ore., from 1500 kc, 10 kw, D, to 1120 kc, 50 kw, DA -1, Unl.; Pendleton Broad- FM 1.303 20 233 291 casting Co. (KUMA), Pendleton. Ore., from TV 551 41 102 208 1290 kc, 5 kw, DA -N, Unl., to 1120 kc, 10 kw, DA -N, Unl. and Hi- Desert Broadcasting AUTHORIZED TELEVISION STATIONS Corp. (KDHI), Twenty -Nine Palms, Calif., from 1250 kc, 1 kw, D, to 1120 kc, 10 kw, DA-N, Unl.; made Columbia Broadcasting Compiled by BROADCASTING, May 5 System Inc. (KMOX), St. Louis, which filed opposing petition, and Federal Aviation VHF UHF TV Agency, parties to proceeding. Action May Commercial 509' 164 673 5. Morgan Broadcasting Co. and Dick Broad- Noncommercial 59 56 115 casting Inc. of Tennessee, Knoxville, Tenn. -Designated for consolidated hearing appli- COMMERCIAL STATION BOXSCORE cations for new FM on channel 299 (107.7 mc)- Morgan Broadcasting with ERP 40.2 160 Compiled by FCC, March 31, 1965 kw; ant. height feet; Dick Broadcasting with ERP 100 kw; ant. height 390 feet. Ac- AM FM TV tion April 29. Licensed (all on air) 3,984 1,251 558 WHO() Orlando, Fla. - Designated for hearing application to increase daytime pow- CP's on air (new stations) 34 57 28 er on 990 kc from 10 kw to 50 kw (10 kw- CP's not on air (new stations) 70 208 84 CH), and change from DA -N to DA -2, con- Total authorized stations 4,088 1,516 670 tinued nighttime operation with 5 kw. Action Applications for new stations (not in hearing) 192 187 73 April 28. hearing) KDAY Santa Monica, Calif.- Designated Applications for new stations (in 78 47 59 for hearing application to change trans. site Total applications for new stations 270 234 132 and increase nighttime power on 1580 kc Applications for major changes (not in hearing) 208 46 24 from 10 kw to 50 kw, continued daytime op- Applications for major changes (in hearing) 31 3 10 eration with 50 kw, DA -2 (BMP- 11408). Los Angeles county and Los Angeles county and Total applications for major changes 239 49 34 Cities Disaster and Civil Defense Commis- Licenses deleted 0 D 0 sion were made parties to proceeding. Action CP's deleted O 0 3 April 28. WTID Newport News, Va.- Designated Does not include seven licensed stations off air. for hearing application for license renewal. 'Includes three noncommercial stations operating on commercial channels. Issues include determination of unauthorized transfer of control, misrepresentation, failure to disclose certain information, whether licensee maintained adequate control, also financial and other qualifications. Action APPLICATIONS (100% before, none after) to Mrs. Virginia April 28. assign- Clyde (none before, 100% after). Mrs. Clyde KUNO Corpus Christi, Tex. -Designated WFMH(FM) Culman, Ala. -Seeks is guardian of Mrs. Hoover appointed for for hearing application to increase daytime ment of license from B. C., W. N. and John medical reasons by Oklahoma county court. O. Eddins d/b as Voice of Cullman, to B. C. power on 1400 kc from 250 w to 1 kw, con- Ann. April 27. tinued nighttime operation with 250 w; made Eddins tr /as Voice of Cullman. No financial KWSH Wewoka, Okla. -Seeks transfer of Ann. May 3. KULP El Campo, KNAL Victoria, and KVOU consideration. control of licensee corporation, Tri- Cities all Texas, WIXX Oakland Park, Fla. -Seeks assign- Broadcasting Inc., from Mrs. Stella K. Hoo- Uvalde. parties to proceeding. ment of license from Albert S. Tedesco tr /as Final decision in favor of applicant not to ver (100% before, none after), to Mrs. Vir- be to Broward County Broadcasting, to Broward ginia Clyde (none before, 100% after). See made prior determination by commis- County Broadcasting Co., owned by Mr. Te- application above. Ann. April 27. sion that problem of interference between desco (85 %) and Patricia W. Tedesco (15 %). WAPO Chattanooga -Seeks assignment of applicant's proposal and XEZD Ciudad Cam - No financial consideration, transaction of license from WAPO Broadcasting Service argo, Tamaulipas, Mexico, has been resolved. incorporation. Ann. April 29. Inc., owned by Gordon W. Gambill, Ramon Action April 28. WRGA -AM -FM Rome, Ga. -Seeks acqui- G. Patterson. Humphrey B. Heywood. R. T. sition of positive control of licensee cor- Russell (each 20 %), Hubert M. Martin and OTHER ACTIONS poration, Rome Broadcasting Corp., by Mrs. J. C. Thompson (each 10%), to Martin Charles Smithgall (40% before. 60% after), Theaters of Georgia Inc., owned by R. R. By memorandum opinion and order, through transfer of stock from Southern Owen, E. D. Martin and others. Considera- commission denied request of Boyce J. Han- Broadcasting Co., owned by Mr. Smithgall tion $225,000. Martin Theaters owns WTVC- na for waiver of sec. 73.35 (a) of duopoly (99.74 %). Mather M. Payne retains 40% in- (TV) Chattanooga, and WTVM(TV) Colum- rules and dismissed for violation of that terest in Southern Broadcasting. No finan- bus. Ga. Ann. April 26. rule application for transfer of control of cial consideration, transfer of assets. Ann. KALT Atlanta, Tex. -Seeks assignment of MGM Broadcasting Corp.. licensee of WGAS April 27. license from Herman H. and David A. Worn - South Gastonia, N. C., from A. Clay Graves KFXD Nampa, Idaho-Seeks transfer of mack as Ark -La O. of licensee corporation, Fletcher - d/b -Tex Broadcasting Co., and Glenn F. and Earle Mace to Hanna. control to Ark -La-Tex 1 Corp., M. Broadcasting Co., owned by There is my /m overlap between Hanna's Mitchell from Jonathan Fletcher Messrs. Wommack. No financial considera- WADA Shelby, N. C., and WGAS South Gas- (50% before, 25% after) through sale of tion, transaction of incorporation. Ann. tonia. Waiver request was accompanied by stock to Wayne C. Cornils (none before, April 26. statement that overlap could be eliminated 25% after). James I. Mitchell retains 50% in- WIAL(FM) terest. Consideration $7,500. Mr. Cornils is and WEAQ Eau Claire, Wis. - by (a) reducing power of stations. (b) mov- manager of KFXD. Ann. April 26. Seeks acquisition of control of licensee cor- ing trans. sites, (c) turning in CP allowing poration. Broadcasters Services Inc., by increased power on WADA. or (d) direc- WCIL Carbondale, Ill. -Seeks assignment Charles R. of license from Paul F. McRoy (331S% be- Dickof (37.6% before, 100% tionalizing latter. Commission stated: In fore) and Ann E. Shearing (66 %% before) after), through purchase of stock from Wil- granting CP to increase power of WADA liam R. Walker (40% before, none after), we had to d/b as Southern Illinois Broadcasting to Mr. Joseph D. (13.6% and thus coverage and service McRoy. Consideration $60,000. Ann. April 21. Mackin before, none aft- find that action in public Interest. Accord- Ky. assign- er) and Philip Fisher (8.8% before, none ingly, we again do not find it is in public WBVL Barbourville, -Seeks after). Consideration $187,200. Ann. April ment of license from Dwight L. Brown tr /as 28 and 29. interest to permit reduction in station's cov- Brown Radio & Television Co., to Barbour- erage by whatever method solely for purpose ville- Community Broadcasting Co., owned WDLB -AM -FM Marshfield, Wis. -Seeks as- of accommodating one to become multiple by Walter Sutton, S. M. Mayne, William E. signment of license from Clarkwood Broad- owner. To allow parties to manipulate serv- Nau, Earl L. Cole, Howard H. Miller, R. B. casting Corp., owned by Judith S. Scofield ice areas to eliminate overlap would frus- Williams, A. T. Corey, R. E. Viali, Elmer (50 %), Hartley L. and Margery S. Samuels (each 25 %), to Nathan L. and Robert W. trate purposes of rule. Applicant has ad- Engle, C. H. Melton and Paul M. Buchanan as vanced no satisfactory public interest con- (each 9.99 %). Consideration $95,000. Appli- Goetz d/b WDLB Broadcasting Co. Con- sideration $203,250 and $30,000 covenant not siderations which would justify waiver of cant's principals all have business interests to compete. Messrs. rule in question. On contrary, waiver in Barbourville. Ann. April 26. Goetz own WFAW -AM- granted on reasons advanced by applicant WCND Shelbyville, Ky. -Seeks assignment FM Fort Atkinson, Wis.. and KMAQ Ma- quoketa. Iowa. Ann. April 26. would lead inevitably to erosion of rule of license from J. B. Crawley and W. B. contrary to public interest. Since transfer Kelly d/b as Shelby Broadcasting Co., to application was dismissed on commission's WCND Inc., owned by Messrs. Crawley and Hearing cases own motion, opposing petition by Gastonia Kelly. No financial consideration, transac- Broadcasting Service Inc. (WLTC), Gas- tion of asset transfer. Ann. April 29. DESIGNATED FOR HEARING KRDD Roswell, N.M. -Seeks assignment tonia, was dismissed as moot. Action May 5. of license from F. F. Moore Jr., to Reginaldo KCYL Lampasas, Tex.-Designated for By order, in proceeding on applications Espinoza II. Consideration $75,000. Mr. Es- hearing application to increase daytime pow- of Chicagoland TV Co. and Chicago Federa- owns office supply firm. Ann. April er on 1450 kc from 250 w to 1 kw, continued tion of Labor and Industrial Union Council pinoza nighttime operation with 250 w; made WACO for new TV on channel 38 in Chicago, com- KADA Ada, Okla. -Seeks transfer of con- Waco, Tex., which filed opposing petition, mission denied application by Chicago Fed- trol of licensee corporation, KADA Broad- party to the proceeding. Action May 5. eration for review of review board's March casting Inc., from Mrs. Stella K. Hoover WYSI Ypsilanti, Mich.- Designated for 12 action which granted petition by Chicago -

86 (FOR THE RECORD) BROADCASTING, May 10, 1965 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926- GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineers RADIO & TELEVISION National Press Bldg. Upper Montclair, N. I. 527 Munsey Bldg. 2411 - 2419 M SL, N.W. Wash. 4, D. C. Pilgrim 6 -3000 STerling 3 -0111 Washington 37, D. C. 296 -6400 Telephone District 7 -1205 Laboratories, Great Notch, N Washington 4, D. C. Member AFCCE 3f ember AFCCE Member AFCCE

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A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS 1302 18th St., N.W. Hudson 3 -9000 P.O. Box 808 CRestview 4 -8721 INWOOD POST OFFICE 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646

MElrose 1 -8360 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS Member A FCCE Member AFOCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS Radio -Television Associate Communications -Electronics George M. Sklom Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 Federal 3 -1116 Riverside, Ill. IA Chicago suburb) Diamond 2 -5208 KANSAS CITY 14. MISSOURI Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. CONSULTING & ASSOCIATES CONSULTING RADIO ENGINEERS RADIO ENGINEERS TELEVISION and RADIO Applications and Field Engineering ENGINEERING 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 CONSULTANTS 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 420 Taylor St. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO San Francisco 2, Calif. .1/ember AFCCE Member AFCCE Member AFOCE PR 5 -3100

PETE JOHNSON MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER Consulting Engineer & Associates Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM -FM -TV Consulting Radio Engineers Applications- -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Washington 5, D. C. Fort Worth 18, Texas Charleston, W. Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 Phone: 347 -9061 BUtler 1 -1551 Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR E. E. BENHAM and ASSOCIATES CONSULTING RADIO BROADCAST ENGINEERING ENGINEER & ASSOCIATES CONSULTANT A Division of Multronics, Inc. AM -FM -TV Multronics Building 411 Phoenix Title Bldg. 623 -1121 Consulting Engineers 5712 Frederick Ave. Rockville, Md. Directional Box 220 Antennas Design 6725 Sunset Blvd., Suite 408 la suburb of Washington) Applications and Field Engineering Coldwater, Michigan -49036 Phone: 301 427 -4666 Tucson, Arizona 85701 Hollywood, California Phone: 517-278 -6733 Member AFCCE Member IEEE HO 6 -3227

COMMERCIAL RADIO CAMBRIDGE CRYSTALS JAMES F. LAWRENCE, JR. CO. PRECISION FREQUENCY FM and TV Engineering Consultant Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS Applications and Construction. AM -FM -TV SPECIALISTS FOR AM -FM -TV Precision Frequency Measurements. 103 S. Market St.. 445 Concord Ave., TELETRONIX ENGR. CO. DirectoryJLY 1l+`i.e lbt®1L Y lee's Summit, Mo. Cambridge 38, Mass. 308 Rd., S. Pasadena, Cal. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Monterey Phone 213 -682 -2792

BROADCASTING, May 10, 1965 87 land to extent of adding "citizenship" issue for 284 at Marshall, 239 for 296A at Mexico, chee and Yakima, Wash., and Pendleton, to determine whether grant of Chicago Fed- and 284 for 272A at Moberly, and substituted Ore. Action April 30. eration application would be consistent with 283, 289 and 295 for 222, 226 and 230 at Reno, provisions of sec. 310(a) (4) of Communica- Nev. Actions April 28. By Chief Hearing Examiner tions Act. Action May 5. Proposals to add channel 228A 'to Kings- James D. Cunningham By memorandum opinion and order, ton, N. Y., and to assign 295 to Danville, Va., to Designated examiners to preside in fol- commission denied petition by WLIL Inc. by deleting 296 from both Pulaski, Va., and lowing proceedings and scheduled prehear- (WLIL), Lenoir City, Tenn., for temporary Durham N. C., and substituting 297 for 295 ing conferences and hearings as shown: stay, pending termination of court appeal at Elizabeth City, N. C., were not adopted. Sol Schildhause-AM application of KUNO of Oct. 21, 1964 action which granted appli- Action April 28. Radio Inc. (KUNO), Corpus Christi, Tex., cation of Alvin B. Corum Jr. for new day- Commission ordered that parties who prehearing conference for May 20 and hear - time AM on 1360 kc, 1 kw, in Lenoir City. have filed timely appearances will each be ing for June 25; Commissioner Bartley not participating. Ac- allowed 15 minutes, including rebuttal time, James D. Cunningham -AM application of tion April 28. for oral argument on May 13 in proceeding Twelve Seventy Inc. for renewal of license Commission invited comments to notice on applications for extension of UHF -TV of WTID Newport News, Va., prehearing con- of proposed rulemaking looking toward as- CP's, licenses to cover CP's, and renewal of ference for May 28 in Washington, and hear- signing FM channel 277 to Danville, Va., by licenses. Argument of Broadcast Bureau will ing for July 21 in Newport News; deleting that channel from Gretna, Va., and be heard first, to be followed by other par- Isadore A. Honig-FM applications of substituting 288A, 292A or 296A to latter ties in order of dock numbers. However, at- Dixie Broadcasting Inc. and Tupelo Broad- city. Action April 28. torney representing applicant or applicants casting Inc., Tupelo, Miss., prehearing con- will ference for May 24 and hearing for June 29; Commission waived sec. 1.569 (b) of rules for more than one application be-per- of Re- and accepted for filing application by Hall mitted to present argument covering all H. Gifford Irion -FM applications such applications at one time and will be gional Broadcasting Corp. and Evergreen County Broadcasting Co. to change facilities Enterprises Inc., Loveland, Colo., prehearing of WLBA Gainesville, Ga., from 1580 kc, 5 allowed to combine total time for such argument. Action April 28. conference for May 26 and hearing for June kw (1 kw -CH), D, to 1130 kc, 10 kw (1 kw- 28: CH), D. Action April 28. By separate order in above proceeding, Charles J. Frederick -FM applications of Commission granted requests by Kitty - commission granted request by Connecticut- Morgan Broadcasting Co. and Dick Broad- hawk Broadcasting Corp. and Lawrence New York Broadcasters Inc. (WICC -TV), casting Inc. of Tennessee, Knoxville, Tenn., County Broadcasting Corp. for waiver of Bridgeport, Conn., for leave to be repre- prehearing conference for May 24 and hear- sec. 1.569 of rules and accepted for filing sented at oral argument by president and ing for June 30. Action April 30. applications for new daytime AM's on 1140 controlling stockholder, Kenneth M. Cooper. kc in Kettering, Ohio, and New Castle, Pa., who is not attorney. Action April 28. By Hearing Examiner Thomas H. Donahue respectively- Kittyhawk with 1 kw, DA, and In proceeding on applications of Televi- Lawrence County with 5 kw, DA. Action Routine roundup sion San Francisco and Jail Broadcasting April 28. Inc. for TV on channel 26 in San Francisco, By second report and order which ter- ACTIONS BY REVIEW BOARD in Doc. 15780 -1, granted petition by Jail for minates Doc. 15690, commission made fol- By memorandum opinion and order in leave to amend application concerning fi- lowing additional changes in FM table of proceeding on AM applications of Flathead nancial qualification. By separate action, assignments based upon proposed rulemak- Valley Broadcasters (KOFI), Kalispell, and suggested review by review board, under ing and comments filed (numerals are chan- City Broadcasting Inc. (KYSS), Mis- commission rules sec. 0.341, of Broadcast nel numbers) : Garden Substituted 298 for 252A at soula, Mont., in Doc. 15815 -6, denied petition Bureau's proposed partial participation in Magee, Miss., 265A for 296A at Hazelhurst, as to financial proceeding. and set forth schedule of pro- 221A for 224A by KOFI to enlarge issues at Brookhaven, and 223 for qualifications of KYSS. Action May 5. cedural dates adopted at Feb. 24 prehearing 228A at Forest, and modified permit of Scott conference. Action April 30. County Broadcasting to specify operation of In proceeding on applications of Chica- Granted motion by Naugatuck Valley WMAG -FM on 223 in lieu of 228A Forest, goland TV Co. and Chicago Federation of at Council for new Service Inc. (WOWW), Naugatuck, Conn., to subject to conditions; retained 224A at Labor and Industrial Union reschedule April 29 hearing for May 27 in Alexandria, Minn., and added 264 to city by TV on channel 38 in Chicago, in Doc. 15668, April by Bureau proceeding on AM application. Action deleting latter channel from Wadena, which 15708, granted petition Broadcast 27. still has 290; assigned 252A to Titusville, Fla., to extend time to and including date two and substituted 252A for 253 at Ocala; de- weeks subsequent to release of commission's By Hearing Examiner Millard F. French leted 236 from Hannibal, Mo., substituted 275 final order disposing of petitions for reconsideration and rehearing en banc of March In proceeding on AM applications of & Co. and 12 memorandum opinion and order by panel Brown Radio Television (WBVL), of commission which enlarged "financial Barbourville- Community Broadcasting Co., capacity" issues in Buffalo- Cleveland -Boston Barbourville. Ky.. in Doc. 15769 -70, upon re- UHF -TV proceedings in Doc. 15254 et al. Ac- quest by Brown Radio and with agreement %r your tower tion May 4. of other parties, rescheduled time of May 5 in further prehearing conference for 9:30 a.m. ROHN By memorandum opinion and order in lieu of 10:00 a.m. Action April 28. requirements Lebanon, Pa.- Catonsville, Md., AM proceeding in Doc. 15835 et al., denied petition by Examiner Arthur A. Gladstone Broadcasters, Lebanon, to delete is- By Hearing Cedar Pursuant to agreements reached at April checi sue 7 as to application. Member Nelson not SYSTEMS participating. Action May 3. 28 prehearing conference in proceeding on applications of Associated Television Corp. By memorandum opinion and order in and Capital City Television Co. for new TV proceeding on AM applications of Nebraska on channel 23 in St. Paul, in Doc. 15932 -3, Rural Radio Association (KRVN), Lexing- scheduled certain procedural dates and re- ton, and Town & Farm Inc. (KMMJ), Grand scheduled June 30 hearing for July 12. Ac- A complete tower Island, Neb., Doc. 15812 -3, denied petition by April 28. KMMJ to delete interference issue as to tion erection service proposal and to add financial qualifications Hearing Examiner H. Gifford Irion issue as to KRVN's proposal. Members By and Nelson not participating. In Columbus, Ohio, TV channel 40 pro- that has these Berkemeyer ceeding in Doc. 15619 -20, granted petition by Action May 3. Peoples Broadcasting Corp. for leave to special advantages: In Columbus, Ohio, TV channel 40 pro- amend application to show biographical data ceeding in Doc. 15619 -20, granted motion by on replacements of certain individuals. Ac- Peoples Broadcasting Corp. to extend time tion April 27. DEPENDABILITY to May 14 to file oppositions and other re- V sponsive pleadings to motion by Farragut By Hearing Examiner Forest L. McClenning Television Corp. to enlarge issues. Member Action April 30. Formalized by order changes in pro- V RELIABILITY Nelson not participating. cedural dates agreed to at April 29 prehearing By memorandum opinion and order in conference in proceeding on application of V COMPLETE proceeding on FM applications of Blue Is- Selma Television Inc. (WSLA -TV), Selma, land Community Broadcasting Inc., Blue Ala., and continued June 21 hearing to June ENGINEERING Island, Elmwood Park Broadcasting Corp., 28. Action April 29. and Mrs. Evelyn R. Chauvin Schoonfield Granted motion by Selma Television (WXFM), Elmwood Park, all Illinois, in to COAST TO COAST Inc. (WSLA -TV), Selma, Ala., extend Doc. 12604 et al., certified to commission for time from May 1 to May 7 to file responses consideration joint request by Blue Island SERVICE to petition by WCOV Inc. to enlarge issues and WXFM for approval of agreement which in proceeding on WSLA -TV application. Ac- looks toward renewing license of WXFM; Blue Island's tion April 27. V REPRESENTATIVES dismissing application; and In proceeding on applications for 1110 kc assigning WXFM license to new corporation. in Pasadena, Calif., area in Doc. 15751- 15766, Action April 28. WORLD -WIDE e dismissed motion by Voice of Pasadena Inc.

. Granted request by Abacoa Radio Corp. to strike petition for reconsideration by (WRAI), Rio Piedras (San Juan), P. R., and Storer Broadcasting Co. Action April 27. Be sure to obtain price quota- rescheduled April 29 oral argument for May tions and engineering assist - 11 in proceeding on AM application and that By Hearing Examiner Sol Schildhause once for your complete tower of Mid -Ocean Broadcasting Corp., San Juan. It Granted petition by Lebanon Valley Ra- needs from America's foremost Action April 28. dio and accepted late publication of notice tower erection service. of hearing in proceeding on application for ACTIONS ON MOTIONS new AM in Lebanon, Pa., et al. Action May 3. By commission In proceedings on applications for new Commission granted request by KIT Inc. UHF TV's in Houston, Boston, and Lorain, ROLAN SYSTEMS, INC. to extend time from April 30 to May 28 to Ohio, granted motion by United Artists file 10 6718 W. Plonk Road comments and from May to June 7 Broadcasting Inc. to continue hearing and Peono, Olino,, for replies in FM rulemaking proceeding Phone 309 -637 -8416 TWX 309 -697 -1488 involving Prosser, Quincy, Richland, Wenat- Continued on page 95

88 (FOR THE RECORD) BROADCASTING, May 10, 1965 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 25¢ per word -$2.00 minimum HELP WANTED 30¢ per word -42.00 minimum. DISPLAY ads $25.00 per inch-STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN. CIES advertising require display space. (26 X rate -$22.50, 52 X rate -$20.00 Display only). All other classifications, 35¢ per word-ÿ4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films or packages submitted, $1.00 charge for handling (Forward remittance separately, please) All transcrip- tions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility fr their custody or return.

RADIO Sales- (Cont'd) Announcers- (Contd) Help Wanted -Management Young salesman for top S. F. classical Morning man with bright happy sound, & stereo FM station. Send documented former proven track record for No. 1 rated Pulse sales record, background-first letter-good station in metro area of approximately Florida full timer needs manager that can starting draw and high commission. Box 300,000. Send aircheck & references to Box organize, sell, and program a good C &W D -278, BROADCASTING. E -84, BROADCASTING. format. Small single market and never been in the red. Send complete resume to Box Growing multi- station organization needs Afternoon drive man -no floaters -Must D -292, BROADCASTING. aggressive salesman. Salary and commission. No. If you want to, will and can sell, write have record of ratings to keep current 1 Pulse position. Air mail tape & resume to Station manager for growing chain in top Box E -139, BROADCASTING. Box E -85, BROADCASTING. 100 market. Pulse rated No. 1 for past 5 years. Only applicants with good references New England station offers excellent op- need apply. Box E -83, BROADCASTING. portunity to young, energetic salesman with Excellent opportunity for young announcers ability to head a productive sales force. with first phone. Western Kentucky top Fabulous opportunity for exceptional man Good earnings -fringe benefits. Box E -141, 40. Send tape, resume, photo. Box E -104, to take complete charge only station in BROADCASTING. BROADCASTING. medium Mid -west market with enormous growth potential. Man we're looking for Wanted: Professional salesman. No begin- Rapidly growing group of independent sta- must have good background in all phases in ners. Dale Low, KWIX, 300 West Reed, Mo- tions in New York metropolitan area seeks small to medium market radio including berly, Mo. experienced staff announcer. Must have local sales, programing, engineering & pref- pleasing air personality, polished news and erably hold 1st phone. Must be willing to Salesmen, the sky is the limit!! Security and commercial delivery. Also be able to assume accept modest salary and excellent profit above average pay for crackerjack who can creative and responsible duties in program percentage arrangement. Send full details sell Ice cubes to Eskimos. Send photo and department which produces extensive public to Box E -87, BROADCASTING. complete facts now . Ron Odum, Asst. affairs and special events programing. Mid- Mgr., WKMK, Blountstown, Florida. dle of the road music format. Excellent Growing group of New York metropolitan salary for right man. Send complete resume, stations searching for two people -salesman Experienced time salesman. Ready to move photo, aircheck in first letter. Box E -132, and sales manager. Young, proven, dynamic to a larger Southern market. WNOK, Co- BROADCASTING. salesmen with real selling ability wanted to lumbia, S. C. 803 -253 -9401. be primed for managerial position with one Southwestern Penna. group station needs of top stations in group. Local sales suc- WRTA, Altoona, Penna. has immediate men Eastern opening for experienced salesman Estab- staff specialist to handle 5 hours daily of cess necessary. Prefer with lished account list, with excellent C &W programing. Box E -135. BROADCAST- seaboard experience. Opportunity and earn- market ING. Remuneration plan acceptance. 12 National -& State news & edi- ing power unlimited. torial awards. Adult format of music, talk excellent. Salary and commission, bonuses, news. profit sharing, 5 figures. This is a genuine and Contact Rod Wolf. Staff annnouncer for medium market, con- opportunity and offers a real future. Must servative modern format operation for sta- be able to furnish good references plus Westchester County, New York. Unusual tion located in beautiful Great Lakes city proof of past performances. Send complete sales opportunity with good incentive. Don- in Mid -Atlantic region. Prefer all around resume plus recent photo to Box E-107, ald Macfarlane, General Manager, WVOX, man capable of handling news, production BROADCASTING. New Rochelle. and DJ work. Send resume stating full Good background, experience, including salary Full responsibility Southwest fulltime. Im- swingin salesman needed for swingin' requirements to Box E -143, BROADCAST- mediate investment opportunity for capable station in swingin' market. Opportunity ING. E -137, galore for live wire salesmen. Excellent competitive manager. Box BROAD- living & working conditions on beautiful CASTING. Lake Erie. Send resume to WWOW, Con- Announcer -salesman for Midwest station. 5000 watt network station needs manager neaut, Ohio. Will consider beginning salesman. Good well account list. Box E -156, BROADCASTING. who can manage as as sell. Salary A 5 -figure second income! If you're a top- plus commission. Group operation. Write flight professional, you can earn a consid- Box E -138, BROADCASTING. erable income-in your off hours. You'll Major station top ten market looking for a help screen qualified applicants in your area morning personality. High quality operation WBOL, Bolivar, Tennessee, Fine community, by representing seven of the nation's most which demands versitile entertainer with station respected. Manager to large market, distinguished broadcasters -who have per- excellent rating track record. Salaryy ne- our blessings. 6 to 7- thousand plus incentive sonally developed the most sophisticated gotiable and to start, real potential. Neal B. Bunn, Box training program ever offered to beginners. to-Bright-178,E BROADCASTING. 312, Savannah, Tenn. If qualified, write or wire: John Cameron Westchester County, New York. Unusual Swayze, % Career Academy, School of Leading Midwestern station with C -W for- sales opportunity with good incentive. Famous Broadcasters, Executive Offices, 827 mat wants first phone jockey who knows Donald Macfarlane. General Manager. N. Jefferson St., Milwaukee, Wis. 53202. tight production, likes to wake up the WVOX. New Rochelle. Phone: (414) 276 -4250. chickens, and isn't afraid of work. Station has phenomenal growth record and you can W W CH wants manager or manager -an- Announcers grow with us. Personal interview necessary. nouncer to begin about June 21. Send photo Send air check, tape, picture, salary and tape, resume and minimum salary require- full career resume to Box E -181, BROAD- ments to W. C. Hearst, 117 S. 8th Ave., Looking for a good radio job? We want an CASTING. Clarion, Pa. 16214. announcer to work with a congenial established staff in a station that is benefit- loaded and a good place to work. Send Central Kansas' best known early morning Sales audio tape, full resume and salary expected man died suddenly. If you are mature, folk - right away to Box D -258, BROADCASTING. sey, clean and can sell for rest of day. Send tape & resume to KWHK, Hutchinson, Kan- Expanding major market chain. Seeking sas. aggressive sales manager and two salesmen Experienced announcer - newsman - sports with management ability. Excellent earnings. Good job and salary for right man wanting sound future in Northeast Texas area. Box Opportunity knocks? Wanted good announc- Send complete resume. Confidential. Box C- happy of 390, BROADCASTING. E -14, BROADCASTING. er for bright, middle the road format. Send tape. resume & salary required: KVBR radio, Brainerd, Minnesota. Detroit ... "Select Situation" for man who Announcer experienced for quality Pennsyl- loves to sell. Capable of or managing now. vania independent Good voice for a non - We can offer excellent Summer relief announcer. Send tape and Multiple group. Box D -182, BROADCAST- frantic board shift. resume. Aberdeen, Md. ING. compensation to the man who can deliver WAMD, news and commercials with real socko on first reading. Box E -32, BROADCASTING. Galesburg, Illinois -Need third ticket an- Sales manager for San Francisco classical nouncer for night shift. Reply Roger Cole- stereo FM format. Retail and agency ac- man, WGIL. counts. Send documented sales record, Bright, happy experienced announcer for background -first letter -excellent guaran- tight operation in metropolitan area Your Wanted -2 experienced announcers, imme- teed draw and liberal commission arrange- tape will be returned. Box E -38, BROAD- diate openings. Must have 3rd ticket. WHNC, ment. Box D -277, BROADCASTING. CASTING. Henderson, N. C.

BROADCASTING, May 10, 1965 1 I Announcers--(Cont'd) Technical- (Cont'd) Production -Programing, Continued Lively, experienced announcer needed for Directional and audio experienced chief for Sports Director- Salesman combination play - Florida middle of the road fulltimer. Send North central daytime AM -FM. No announc- by-play work and sales. Experience neces- resume, tape, photo to Ron Beckey, WJNO, ing. Salary $6,500. Box E -118, BROADCAST- sary in play -by -play. Send resume and tape Radio, Box 189. West Palm Beach, Florida. ING. to Dick Griggs. WVLN -AM, WSEI -FM, Box 511, Olney, Ill. Immediate opening- straight daytime board Indiana AM -FM needs Chief engineer an announcer. NBC & Mutual networks. WLDB, nouncer, technically qualified and good Atlantic City, N. J. mature voice helpful. Salary open. Our staff Account Exec. aware of this opening. Send resume and Immediate opening for announcer. Must be tape to Box E -182, BROADCASTING. Golden opportunity for hard working radio able to handle news. Send resume, tape. salesman with experience. Regional station picture to Maurice K. Henry, WMIK, Mid- Help! Expanding 5 kw full -time AM with top Midwest market. Give full resume in dlesboro, Kentucky. CATV in the offing looking for good tech- first letter. All replies strictly confidential. nical men with or without experience. Apply Box D -193, BROADCASTING. Wanted immediately: Announcer for WPTH Stable operation with profit- sharing plan, FM. Fort Wayne, Indiana. benefits, paid vacations. Call Chief Engi- neer at 215- 384 -2100 or write WCOJ, Coates- Situations Wanted- Management ville, Pa. (40 miles West of Phila.). Announcer-1st phone -summer relief, 10 Increase your sales 250/n. Metro Midwest weeks minimum. Wanted by June 1st. News Need immediately 1st ticket transmitter en- market salesmanager with outstanding rec- background helpful. Send resume and tape ord for upgrading stations to highest income Gen. Mgr., WRRR, gineer capable of accepting responsible po- to John Speciale, Rock- sition at our 5 kw DA -2 operation. Please and profit. Strong on personal selling, sales ford, Illinois. call Art Silver, Chief engineer, at 609 -924- promotions, programing, administration, and 3600, or write c/o Radio Station WHWH. Box salesmanagement. Desire to merge 11 years Announcer with 3 years minimum commer- 1350, Princeton, New Jersey. experience with management on sales man- cial experience for Penna, station. Adult agement. Call evenings 513 -561 -6132 or write format of music, talk, & award winning WREO -AM -FM Ashtabula, Ohio has two Box E -74, BROADCASTING. news & editorials. Give expected salary, permenant openings for first phone engin- references and send tape in first letter. All eers. No experience necessary. Employee Mr. Station owner. Looking for a responsible tapes returned. Manager, WRTA, Altoona, benefits. Send resume to station manager, businessman to manage your property? I Penna. WREO, Box 738, Ashtabula, Ohio. have 18 years in radio; 12 as manager of stations billing $120,000-$300,000. I build Immediate opening for experienced an- First class engineer handy with tools. Not programing, staff, audience, sales, goodwill. nouncer with mature voice. 5 kw CBS good necessarly experienced. Good voice second- Community- active: Rotary President, etc. music station. Rush details, photo, tape to ary. WTIM, Taylorville, Ill. Substantiate my claims by checking all past R. W. Phillips, WSGW, Saginaw, Mich. Call employers. Phone 518 -399 -7191 or write Box 753 -4456. NEWS E -103, BROADCASTING. Atlantic City area station needs 1st phone General manager: Mature - experienced. announcer or 1st phone salesman. Middle of Large and medium markets. Aggressive the road, security, above average pay. Con- Wanted: Professional news man with experi- Excellent references. Prefer WSLT, ence in local news gathering, to join four sales record. tact Arear code 609- 399 -1555. man news department. Dale Low, KWIX, Midwest or Northeast. Box E -126, BROAD- CASTING. Big No. 1 in Annapolis, Md. -WYRE -with Moberly, Missouri. audience in Baltimore & Washington -has Newsman wanted for top Pulse and Hooper If your billing and ratings are down answer immediate opening for 2 great top 40 jocks this ad for fantastic success story that can who know production. You will be checked rated AM /FM contemporary station using five cruisers. 5 day split shift, mainly news- be yours. Sharp programer with eye for out thoroughly. Contact: Mr. Armstrong at casts. Fast -paced delivery, sense of humor. revenue producing promotions available once. Muti- station markets only. Box E -146. Resume, tape, photo. returnable. WBBQ, BROADCASTING. First phone Combo man, Southwestern mar- Augusta, Georgia. ket. Good starting salary to man with selling Successful general manager small to medium voice. Excellent working conditions. Call WDBJ Radio in Roanoke, Va. has opening in four 3 & some market. Presently managing station 601 -843 -5352. on man news staff. College experi- market. Excellent record. 40 year old family ence preferred. Contact Joe Goodposture, man, civic leader. Welcome opportunity to Immediate opening at South Carolina top News director or Frank Koehler Manager. buy. Box E -155, BROADCASTING. 40. Job includes TV staff work. Will train WEOK, Poughkeepsie, N. Y. seeks 1st ticket TV beginner. Call area code 803 -253 -9401. announcer for summer months. Ideal op- General manager available -single or mul- portunity for qualified college student. Mail tiple market. Over ten years experience, Become a deejay! Learn techniques amaz- summary and tape to Louis Pells, General last four as general manager. Finest of ingly fast at home, economically, by tape Manager. industry and personal references. Prefer recordings! Fisher, 678 Medford Avenue, Midwest area in general. Box E -165, BROAD- Patchogue, New York 11772. Wanted: Experienced newsman for one of CASTING. the nation's finest regional stations. Must A 5 -figure second income! If you're a top- have 3rd class ticket and be able to gather, Successful experienced, Management or flight professional, you can earn a consid- write and report the news. Send resume, Sais Management, available on reasonable erable income -in your off hours. You'll tape and references to Bob Smith, WIXK, notice. Excellent industry references. Put help screen qualified applicants in your area New Richmond, Wisconsin. know -how, imagination, hard work to work by representing seven of the nation's most for you. Box E -170, BROADCASTING. distinguished broadcasters -who have per- sonally developed the most sophisticated General Manager-AM and TV management training program ever offered to beginners. Production -Programing, Others experience with history of establishing If qualified write or wire: John Cameron profitable properties and creating productive Swayze, % Career Academy, School of Gal Friday who can do traffic, books and sales staffs. Astute administrator. Will re- Famous Broadcasters, Executive Offices, 827 small amount of air work. Should be able locate with company of aggressive capacity. N. Jefferson St., Milwaukee, Wisconsin 53202. to write some copy for appeal to women. Box E -173, BROADCASTING. Phone (414) 276 -4250. Good opportunity on this small market Midwest station. Box E -19, BROADCAST- Prefer position in one of first ten markets. Technical ING. My advertising background embraces every facet of the broadcasting industry . ad- Ohio AM-FM in major market offers excel- Program director; Needed for No. 1 Pulse ministration, personnel, copy, production, lent opportunity for experienced engineer rated top 40 station in metro market of over traffic, programing, public relations and with ability and initiative. Minimum $750.00 250,000 population. Send aircheck & resume most important of all sales. I'm well known plus company vehicle. Send complete resume immediately to Box E -82, BROADCASTING. on Madison Avenue and know national in confidence Box E -20, BROADCASTING. sales from A to Z . building sales with P.D. announcer for excellent station in me- creative national image making presentation Engineer- announcer. Pennsylvania FM. Sal- dium 100 miles from N. Y. C. Modern, non- ideas. Of course, most vital of all is local ary $125.00 to start. Must be experienced, rock format. Seek young married, settled sales. No station reaches its full potential mature voice a "must" Resume, tape to man with similar smaller station experi- unless its local sales are guided correctly Box E -21, BROADCASTING. ence. $400 -$450 month. Rush resume, tape and instructed by an expert. No matter recent earnings, photo if available to Box how well your station is now doing I can Chief engineer with announcing ability for E -111, BROADCASTING. boost its sales volume by at least 25% and metropolitan market. Box E -37, BROAD- more. You'll find me an excellent ambas- CASTING. Program director needed for substantial me- sador in civic affairs and endowed with un- dium market Texas station. Must know usual creativity. Get my full story, Radio engineer of good character, best tech- modern radio and production. Must be ex- background and experience. Box E -177, nical qualifications for South Texas station. perienced. All replies confidential. Box E -122, BROADCASTING. Box E -65, BROADCASTING. BROADCASTING. Qualified engineer trainee with first phone Program director- announcer for Western Sales for network station. Box E -66, BROAD- Pennsylvania fulltlmer. Forward tape and CASTING. resume. Box E -161, BROADCASTING. College graduate with top 35 market experience seeks sales or related job in med- Experienced chief engineer needed by AM- Production-Virginia's leading top 40 op- ium to large market. Clean record. Box E -78, FM station in the East. Must be expert at eration wants an experienced production BROADCASTING. installation and maintenance. No regular man well versed in format promotions and board work required. Send complete con- capable of turning out above average work fidential information on education, experi- for an above average salary. Don't tele- Your billings increase with my 25% straight ence, references and indicate avallabilty phone, but send non- returnable tape and commission selling. Small- medium, Mid- for personal interview. Box E -108, BROAD- resume to Roger Clark, Program director. west -West station. Box E -17I, BROADCAST- CASTING. WGH, Norfolk, Virginia. ING.

90 BROADCASTING, May 10, 1965 Sales- (Cont'd) Announcers -(Coned) Situations Wanted -Technical "Sales Manager: Five years outstanding rec- First phone, eight years, news director, pro- Anytime anywhere RCA institutes graduate ord as national sales manager, top adult graming, mature announcer, college, family. looking for job in studio. Willing to start station (net affiliate) in one of nation's top Moving from in -laws. Prefer West but per- from the bottom up. Box E -123, BROAD- 20 markets (Midwest). Real pro, creative, manence foremost. No objection to small CASTING. young, family man. Prefer major market town. Presently $125. Box E -136, BROAD station or rep. firm. Box E -172, BROAD- CASTING. Experienced radio -TV operating engineer. CASTING." Any location considered. No announcing. College student-6 months commercial ex- Box E -151, BROADCASTING. Christian family man, 31, desires position perience. first class, needs summer employ with Christian station. Six years all around ment, Midwest. Box E -142, BROADCAST- First phone-experience to 50 kw, some TV experience, except electronics. Box 1261, ING. heavy maintenance- interested in combo Prescott, Arizona. prefer Southern or Western states, consider- Good ad- libbing two man comedy team other locations. Box E -152, BROADCAST- Situations Wanted available for morning slot. Tapes upon re- ING. quest. Box E -144, BROADCASTING. Experienced 1st phone engineer now work- Announcers Announcer- middle of road or variety five ing in New York City. New York area pre- years experience with mature sound also ferred. Box E -167, BROADCASTING. Beginner, trained by top professionals in strong news. Looking for permanent posi- area, board experience. Want small station tion. Box E -145, BROADCASTING. Experienced chief engineer -deejay avail- experience. Box D -167, BROADCASTING. able. Ninety weekly. Phone morning 9:30- Announcer, 1st phone, format to middle 11 a. m. E.D.T. only: 302 -OL 2 -9314. Experienced uptempo middle of the road road, funny, topical, sharp production, a announcer. 24, married, BA, seeks announc- real asset. Day slot only. Presently at major News er- program director position and future. swinger. Box E -147, BROADCASTING. East. Excellent references. Box D -291, BROADCASTING. Experienced format jock, 1st phone, top 40 Newsman -editor wants top 20 market. Nine only, $100, East -South. Box E -149, BROAD- years experience, including 50 kw tele- CASTING. vision. Strong Phone -rewrite. Will accept Experienced disc- jockey excellent delivery summer replacement. Box E -121, BROAD- in commercials news. New Jersey, New CASTING. England, New York need apply. Box D -297, Radio station's special: Appetizer: Employed BROADCASTING. in major market. Entree: Successful top 40 personality. Includes: Originality, versatil- Newsman - seeks advancement. Family. Announcer -1st phone. Heavy writing and ity, references, hard work. Dessert: First Newspaper, radio background. Sports, play - production background; humorous, author- class license ... Bax E -150, BROADCAST- by -play. Boss knows. Available June 1. ING. Write or call Bob Zerkle, R.R. #2, Kirks- itative style. Sales and management experi- ville, Mo. ence. Currently making $13,000, want out of New York: will discuss $10,000. Married, Announcing team wants to help your station. no floater; possibly a bit of a prima donna. Man: Experienced announcer, news, pro- Production -Programing, Others Box E -17, BROADCASTING. graming, production. Woman: TV announcing, directing, production, programing, con- Educational broadcaster seeking summer tinuity. We offer you fourteen years com- Seeking summer employment. University commercial experience. Background in news bined experience, quality and talent. What instructor and director of FM station. 12 and public affairs; knows rock format. Tape do you have to offer? Box E -153, BROAD- years full -time commercial experience -all and resume on request. Box E -36, BROAD- CASTING. phases of announcing. Capable writer, pro- CASTING. duction man. Extensive experience in news, All around pro. Major market experience public affairs, sports. Have first phone. Well - DJ /announcer, good news, sell commercials, includes top twenty. Married. First phone. versed in music. Would consider five figure tight board. Box E -41, BROADCASTING. Will deliver. Let's talk. Write Box E -157, fulltime -position. Box E -63, BROADCAST- BROADCASTING. ING. Majors only: Format radio personality. 8 Combo man seeks job which includes sales Program director -1st. Phone -capable engr. years. $150-200 starting salary. Afternoon 10 years experience. Good voice, show. Excellent references. Box E -56, and/or promotion work, copywriting. An- produc- nouncing experience, all formats; bright tion, play -by -play. All formats. Western BROADCASTING. States. $550 minimum. Box E -128, BROAD- sound; football play -by -play. Pennsylvania, CASTING. announcer- newsman age 31 . Family Maryland. Delaware, New Jersey, or Vir- ... ginia preferred. Box E -158, BROADCAST- man . . . twelve years experience in all Sales & Promotion-8 years experience phases of radio seeking a permanent ING. (foreign & domestic). Seek position radio or position in New England presently em- TV. Box E -90, BROADCASTING. 5 ployed in New England radio . . . Box E- Professional years; family. Desires per- 109, BROADCASTING. manent daytime position. Midwest contem- Mature radio man desires program direc- porary. Box E -159, BROADCASTING. tor's- operations managers position with Want to move up. Four years A.F.R.S. Two prorgessive station with adult appeal. Sales, years commercial. Strong on newscasting, Alert and aggressive, bright & sincere an- sales management, station management ex- production, and di. Prefer central or South- nouncer- newscaster -disk jockey. Can write, perience. Married, stable. Prefer West but ern Florida. All offers considered. Box E- can sell. Can combo & backtime. Prefer will consider all replies. Not interested in 110, BROADCASTING. morning show. Box E -169, BROADCAST- full responsibility without authority to ac- ING. complish job. References. Box E -134, 4 years experience. Seeks announcer sales BROADCASTING. position. Prefer Midwest. Box E -113, Announcer or newsman, experienced. Ma- BROADCASTING. tured, resonant voice. Salesman, copywriter, first class technician, Jack Logan, 227 Maple Sports director -nine years play -by -play DJ -1 year middle of road experience. Street, Ashland, Ohio, or phone 4 -8262. college, high school. University graduate, Single, prefers Northeast. Box E -114, married. Box E -140, BROADCASTING. BROADCASTING. Soft sell di and phone talk moderator. Want step up from sports -special events director. PD available rare combination Mature sports- minded station. Sports direc- 8 years experience. Will Huett, 319- 372 -7967. of sales ori- tor-BA degree. vet, family, five years sports Good work for good money. ented programer. Medium to major markets analysis Play-by -play. interviews, sports only, format or middle road. Good track chronologist, hard -working dedicated pro- Experienced combo available, anywhere record. Box E -148, BROADCASTING. fessional. Box E -115, BROADCASTING. U.S.A., some production and sales. Expect salary comparable to your area. Tape, pia, Experienced operations manager -program Negro jock, young, dependable, know R&B, and resume upon request. Stephen Kirch- director can take complete charge of the Gospel, Jazz. Box E -116, BROADCASTING. hoff, 1209 N. Henderson, Cape Girardeau, internal operation of your station, program- Missouri. ing, production, traffic and copy. Proven Announcer, dj, newscaster bright personal- record of success at producing top ratings ity -tight board willing to relocate. Box Western states: Have first phone, 8 years with modern format. For details write: Box E -117, BROADCASTING. experience. Knowledge of most successful E -179, BROADCASTING. format on West coast. Prefer pd slot. Ready Deejay- announcer, available June- Septem- to work for you. Call D. Dark, 406 -227 -6270. ber, two years experience in medium mar- TELEVISION ket. Box E -120, BROADCASTING. First class FCC license, good voice with military complete, wants to be heard. Gro- Help Wanted Experienced young, announcer /newsman ver Todd, 306 North McNees, Whittier, Cal- -Sales wants top 90 graduate of radio school. Hard ifornia OX 9 -0095 area code 213. worker, married. East. Box E -124, BROAD- Wanted: an individual to sell television to CASTING. B. S. degree -lst phone experience as PD- both large agency and small retailer. Top - mature format-no rocks -4065 Dalles Ave., ten market. Top dollar potential. Youth C & W jock. Young, fast, married, experi- San Diego 17, Calif. 274 -3306. helpful. Three years radio or TV experienced -3rd ticket. Box E -125, BROADCAST- ence preferred. Be hungry but not starv- ING. First phone di little experience wants job. ing. Sociable Prefer night shift. Write phone or telegram Reply totBoxeD -2AggressiveBROADCAST-

John Cook, 376 -4585, Kaysville, Utah. ING. Staff announcer 1st phone, News, remotes, sports, California. Possible participation, Emerson College broadcasting major wants Box E -127, BROADCASTING. DJ- newsman job for summer -full time Sales manager for new UHF station going graduation in June '66. Will travel any- on- the -air this fall. Confidential. Send corn - DJ, announcer, tight board trained beginner, where Chris McClure, 92 Revere Street, Bos- plete resume photo. Box E -129, BROAD- available now. Box E -133, BROADCASTING. ton, Mass. 617 -227 -8086. CASTING.

BROADCASTING, May 10, 1965 91 Announcers Production- Programing, Others Technical- (Contd)

TV personality for No. 1 network affiliate in Producer -director: Excellent opportunity for Attention UHF applicants -Three man engi- Midwest market. Booth, on camera com- creative director under age 30, capable of neering team available for installation and mercials and weather host. Permanent posi- handling any live, video tape or filmed operation of UHF. Combined electronic ex- tion calling for solid experience to work program or commercial assignment, Ex- perience of 28 years, 20 years in UHF. Com- with professional team. Immediate place- panding VHF outlet in major market located pletely familiar with all phases of engineer- ment. Rush resume, tape and photo to Box in Ohio and affiliated with tcp group and ing including management, VTR, studio, D -80, BROADCASTING. network. In addition to producing and di- transmitter. microwave and remote pickups. recting talents, the person we select should We function smoothly as a team with no Need announcer and announcer /sports di- have the potential to assume higher man- personality conflicts. Box E -131. BROAD- rector for powerful VHF. Prefer mature, agement responsibilities within a relatively CASTING. responsible applicants who desire good short period. Starting salary $120 -175, com- working conditions & pay. Call Fairfax 2- mensurate with experience. Send resume of NEWS 8828, WTVM, Columbus, Georgia. age, education and experience to Box E -39, BROADCASTING. An Equal Opportunity Employer. Young Midwest television newsman wants Technical position with aggressive medium market Growing Southwestern and Western Group news department. Married. Five years ex- of Radio -TV stations seeks director of July 1- Director of In- School programs for perience in both city and small markets. Engineering. Engineering degree preferred. educational television station. MA Degree Strong air, writing. photographic and docu- Salary open. Send references and experi- or equivalent with experience in curric- mentary experience. Box E -10, BROAD- ulum development, class room teaching CASTING. ence. Box D -10, BROADCASTING. (elementary- secondary level); proven lead- Major Eastern network TV station requires ership in working with administrative and Professional newsman-sportscaster, now em- number of temporary vacation relief tech- teaching personnel. Salary open. Box E -164. ployed in a major market - 14 years ex- nicians with potential for permanent jobs. BROADCASTING. perience in radio -TV . Former sports- 1st class phone required. Reply Box D -179, caster AFTRS -Hollywood ... World trav- BROADCASTING. Commercial TV continuity writer-experi- eled . Family man . . Personal and ence necessary. Send resume and copy credit references excellent . VTR -Radio Chief engineer for Eastern VHF with multi- to: At Evans, KNRG Cedar tapes available . Prefer Florida or ple station ownership has immediate open- samples -TV, Southeast. Box E -112, BROADCASTING. ing. Should have knowledge of all phases Rapids, Iowa. of technical operation. Excellent opportun Others ity for future. Send details including ex- 2 positions-director and cameraman -Es- Production- Programing, Box D -313, tablished all -color operation needs experi- B rience and background. enced director who can handle switching Producer-director presently in television, 7 duties. Also experienced cameraman to op- years experience, desires to relocate in W. Florida Gulf Coast TV has immediate open- erate RCA Studio Color Camera. Contact Va., Ohio. Married, salary requirement and ing for qualified first ticket engineer. Con- Bob Jones, Operations Director, WLEX -TV, resume available. Box E -23, BROADCAST- tact: Bill Carpenter, Chief engineer, WJHG- P. O. Box 1457, Lexington, Kentucky. ING. TV, Panama City. Florida. Children's programing specialist; TV pro- TV studio technicians- Expanding staff and 2 jobs open now. If you've been director - duction, creative writer; experienced chil- need men with 1st phone, experienced in cameraman in a small market and feel dren's performer. M. S. degree, 25. Attrac- maintenance, video tape and studio opera- ready for larger responsibility, or if you tive wife, puppeteer, dancer. actress. Box tion. Positions available in Indianapolis, have camera experience and feel you're E -160, BROADCASTING. Lafayette and Fort Wayne, Indiana. Send ready to learn camera directing write Harry resume to WTTV, 3490 Bluff Road, Indian- Abbott. Manager TV operations, WXEX -TV, Intelligent, creative experienced TV produc- apolis, Indiana. 124 W. Tabb St., Petersburg, Va. tion director, now employed at top station in Buffalo, New York, desires advancement. Wanted: CATV technician for a fast grow- BROADCASTING. CATV Press relations manager: We have an open- Box E -163, ing Pacific Northwest system oper- ing for a competent writer, age 25 -30 to ator. Salary is open. Write Telecable Inc., handle our Corporate press relations activ- 1616 Norton Bldg., Seattle, Washington. ities. College degree with a minimum of two WANTED TO BUY-Equipment years experience in commercial broadcast News publicity work required. Starting salary 100 feet W' coaxial line, 200 feet used $7,500 -$8,500 per year commensurate with right. 1 Ap- Newsman /photographer Wanted Angry demonstrated ability and experience. Ex- 1% or 3;é" coaxial line. Priced young man to search down- news, -shoot it, proved field intensity meter. 3 tower light cellent opportunity for personal develop- 2 1 photo edit it, and present it on the air. Journalistic a beacons. 6 side lights, flashers, ment and growth with progressive ex- control, 2 reel professional tape recorders. background and knowledge of photography panding industry leader. Send confidential Hill, New Jersey. a must. Send picture and all details first detailed resume of age, education, experi- 122 Weathervane, Cherry letter. We'll arrange an interview. Box ence and salary history to Mr. J. P. O'Hagan, D -175, BROADCASTING. Personnel Department, Crosley Broadcasting RCA TT -SA television transmitter for low Corporation. 140 West Ninth Street, Cin- ban operation. State condition, price and I'm looking for a hard hitting newsman cinnati, Ohio 45202. An Equal Opportunity availability. Contact Edward M. Tink, En- with a record to prove it to prepare two Employer. Black Hawk Broadcast- TV newscasts per day. Heavy emphasis on gineering P.. local news. You should know news content, ing Insurance Bldg., assign photographers, reporters, follow up Iowa. stories, make yourself known to the com- FILM EDITOR munity, be a creative writer. Air work is Wanted: FM transmitter . . 5 or 1 kw . not required but would be a plus. Send all Major Eastern TV station requires several monitor. Radio WHLT, Hotel Lafontaine, details in first letter; we'll arrange personal experienced News Film Editors. Reply Box Huntington, Indiana. interview. All replies confidential -Write E -99, BROADCASTING. Box E -62, BROADCASTING, Wanted-Zoom Lens -Varatal II, Zoomar, Southeastern VHF needs newsman. Will Situations Wanted or equivalent. Advise best price first letter consider man with radio news background to John Long, KTVE, Box 791, El Dorado, that would like to step into television or Arkansas. recent Journalism graduate with desire to Management break into television news. Send picture Wanted -Dummy load for FM station. 5 to tape & complete details 1st letter. Box E -175, 20 J. B. Reynolds, WJBR, Wil- BROADCASTING. Assistant manager or manager position kw. Contact: wanted. 6 years experience with network mington, Delaware. Phone 475 -4000 (code News operations in N. Y. Administrative experi- 302). director with Journalism background ence with traffic, sales, service, sports and to shoot write and air news. Must have or- all production and operations functions. ganizational ability to take charge news de- 12 kw UHF amplifier state price, all details partment. Send Video tape or picture and Box E -168. BROADCASTING. CH -53, P. O. Box 4232, Fresno. audio tape along with complete details 1st letter. Southeastern VHF. Box E -176, Announcers BROADCASTING. FOR SALE-Equipment Reporter needed (experienced only) by Announcing team wants to help your sta- expanding news operation in 15- year -old tion. Man: Experienced announcer, news, Television radio transmitters, monitors. CBS TV affiliate. Will cover beat, shoot programing, production. Woman: TV an- tubes, microwave, cameras, audio. Electro- some silent film, do on-the -scene sound nouncing, directing, production, program- find, 440 Columbus Ave. N.Y.C. reports. Must be able to write meaningful ing, continuity. We offer you fourteen years news and think visually. You'll like work- combined experience, quality and talent. ing with our award -winning news What do you have to offer? Box E -154, Co -axial cable. Hellax, Styroflex, Spiroline, Excellent team. BROADCASTING. etc. Also rigid and RG types in stock. New working conditions. Send com- material at surplus prices. Write for price plete resume and videotape or film of work list. to News Director, WFMY TV, Greensboro, S -W Electrical Cable Company, Willow N. Technical & 24th Street, Oakland, Calif. Phone 415- C. 832 -3527. News personality- reporter -female wanted Chief engineer -small budget television my immediately by Baltimore TV station. Radio specialty. UHF, VTR, color, microwave, and New and reconditioned aural remote pickup or TV experience helpful but solid back- engineering personnel experience. Have equipment and Fire and Police receivers ground in news is more important. Age 24- family; want to settle. E -130, - 33. Box BROAD- World Wide Company, Box 43. Weatherford, Call 301 -664 -7600, extension 233. CASTING. Texas. Phone 617 -594 -5172.

92 BROADCASTING, May 10, 1965 FOR SALE INSTRUCTIONS- (Cont'd) RADIO -Help Wanted Be prepared. First class FCC license in Equipment- (Cont'd) six weeks Top uality theory and labora- Announcers tory training. Elkins Radio License School Looking for used broadcast equipment? Get of Atlanta, 1139 Spring St., N.W., Atlanta, ssr44~fr4lircNV61F4WKI'KKi our listings! Broadcast Equipment & Supply Georgia Co., Box 3141, Bristol, Tennessee. TOP OPPORTUNITY News - The nationally known 6 weeks Elkins train- We're expanding - Announcers - asters get your tape in now.r Join a 5 kw RCA 5 -DX transmitter. Available as a ing for an FCC First Class License. Out- standing theory and laboratory instructions. great, new radio station and one of the result of new construction. Very good con- staffs. Top flight, modern dition. Take it away for $1500. L. Witten- Elkins Radio License School of New Orleans, Countrys' great berg, Chief Engineer, WISN, Milwaukee, 333 Saint Charles, New Orleans, Louisiana. good musicusic operation. Wisconsin. Contact Robert Oakes FCC first phone license in six weeks. Program Director Gates ST101 spot tape, factory reconditioned Guaranteed instruction in theory and WWTC, Minneapolis with unused tape roll, complete remote con- laboratory methods by master teachers. trol panel -$450. KWBC, Navasota, Texas. G.I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. Towers -Four 225' SS, Blew Knox, base in- sulated. Complete with lighting. Steel gal- TOP PERSONALITY WANTED vanized. Tower Service, Inc., N76W13911 Elkins Radio License School of Chicago - 3- Six weeks quality instruction in laboratory A great Radio facility in the Rocky Moun- Lomas Lane, Menomonee Falls, Wis. FL tain wants a personality; 9300. methods and theory leading to the FCC region sparkling First Class License. 14 East Jackson St., knowledge of music people want to hear; Chicago 4, Illinois. and the ability to step in and take over. 5 kw AM broadcast transmitter -CCA Elec- Salary -The best; working conditions -the tronics presently has available for quick re- finest. Rush tape and pertinent selling facts sale of the offerer, an RCA BTA -5F, 5 kw Announcing programing, console operation to train - AM broadcast transmitter which has been Twelve weeks intensive, practical Box E -166, BROADCASTING obtained in trade for a new CCA 5 kw AM ing. Finest, most modern equipment avail- transmitter from station WCOA in Pensa- able. G.I. approved. Elkins School of cola, Florida. Transmitter presently in use Broadcasting, 2603 Inwood Road, Dallas 35, and will be available between May 15 and Texas. June 1. Contact Bernard Wise, CCA Elec ironies Corporation, 716 Jersey Avenue, Minneapolis now has Elkins' famous six Technical Gloucester City, New Jersey or call Area week course in First Class FCC License code 609 -456 -1716. preparation through proven theory and lab methods Elkins Radio License School, 4119 East Lake Street, Minneapolis, Minn. Large Cannon plugs, 1 1/8 inch, 20 male and 15 female for line plus 9 assorted wall and chassis mount. All for $65.00. KROX, Crook - Since 1946. Original course for FCC first SOUND SYSTEMS sion. Minn. phone operator license in six weeks. Over 420 hours instruction and over 200 hours guided discussion at school. Reservations CHIEF ENGINEER Auricon cine SOF camera. Tripod, lenses. required. Enrolling now for classes starting Futura Film Service, Box 9343, Austin 17, June 16, August 18 & October 20. For infor- Will be responsible for planning, Texas. mation, references and reservation, write specs, installations & maintenance William B. Ogden Radio Operational Engi- of sound systems & installations neering School, 1150 West Olive Ave., Bur- Two -tape deck Tapathon model 376M and bank, California. rented or sold. 7 me Martin tube SCA receivers, TN series, Applicant must have Engineering Also one Transmagnemite portable tape recorder Model 612 SD. Write Sussex Coun- FCC First Class Radio Telephone License in Degree and minimum 5 years experi- ty Broadcasters Inc., Box 40, Newton, N. J. (5) weeks - guaranteed - complete tuition ence in audio field, broadcasting, $295.00 -Rooms $10.00 per week -Classes be- public address systems, loudspeak- gin May 25 -June 29 Aug. 3 & Sept. 7. Call or . 'Óne (C8001) Bogen Presto tape recorder and write Radio Engineering Institute, 1336 Main ers, Hi -Fi systems or film production play back with (PHI) amplifier and play Street in beautiful warm Sarasota, Florida. exp, etc. . . . back cables. (PHI) installed on (HA -1) by factory mounted in 19 ^metal rack -Ex- 3 YEAR CONTRACT cellent condition used only a short time- Announcing, programing, first phone, all EXPENSES cost $1,789.00. Will sell for $900.00 cash. phases electronics. Thorough, intensive RELOCATION Lee Hartman & Sons, Inc. P. O. Box 659, practical training. Methods and results PAID Roanoke, Virginia. proved many times. Free placement service. Allied Technical Schools, 207 Madi- Write, Call or Send 'Resume: son, Memphis, Tennessee. Mrs. L. Manoff, Director Gates BFE -10A 10 watt FM Transmitter MANPOWER tested and tuned to your frequency, $695. Train now In N.Y.C. for FCC first phone COMMITTEE ON Write Payne, Box 748, Mass. OPPORTUNITIES IN ISRAEL Chris Amherst, license. Proven methods, proven results . day and evening classes. Placement assist- 5515 Park Ave., New York, N. Y. ance. Announcer Training Studios, 25 W. 1212) PL 2 -0600 MISCELLANEOUS 43rd, N. Y. OX 5 -9245.

30,000 Professional Comedy Lines! Topical Seven famous broadcasters teach you the laugh service featuring deejay comment secrets of their success! John Cameron introductions. Free catalog. Orben Comedy Swayze, Fran Allison, Earl Gillespie West- Class Engineer Books, Atlantic Beach, N. Y. brook Van Voorhis, Ulmer Turner, Howard First Miller & Robert St. John have combined in maintenance, construction, to teach you -in- depth-the techniques that Strong Need help? 2,000 Super dooper, hooper led to their success. Free full color 32 -page proof. Opportunity to become chief scooper, one liners exclusive in your mar- brochure and special recorded message ex- in top station with rapidly growing ket. Free sample. Lyn Publications, 2221. plain training facilities & curriculum of Chain. 50 mile radius of New York Steiner St., San Francisco both classroom and home study programs. Write for your copy today! Career Acad- City. Send resume, photo & salary emy, School of Famous Broadcasters, 825 requirement. to Add 30% to your billing . With weekly ideas from the Brainstorm. Each issue con- North Jefferson Street, Milwaukee, Wiscon- Box E -106, BROADCASTING tains 13 saleable ideas. $2.00 per week. Ex- sin 53202. clusive. Tie up your market now. Write Brainstorm Box 875, Lubbock, Texas. FCC License training through tape recorded instruction. Bob Johnson Audio- Visual Li- cense Training, "DEEJAY MANUAL "-A collection of di 1201 Ninth, Manhattan comedy lines, bits, breaks, adlibs, thoughts. Beach, Calif. NEWS $5.00. Write for free "Broadcast Comedy Catalog Show -Biz Comedy Service, 1735 E 26th St., Brooklyn, N.Y. 11229 You Can't Top A INSTRUCTIONS Radio News Man CLASSIFIED AD Excellent pay for qualified newsman FCC first phone license preparation by cor- in with experience in digging local news. respondence or in resident classes. Also, ad- We are vital operation in metropolitan vanced electronics training available. Gran- tham Schools are located in Hollywood, Midwest area placing strong emphasis Seattle, Kansas City and Washington. For on ability to report. Name your salary free 52 -page brochure write Dept. 5 -K, Send tape, resume to: Grantham Schools, 1505 N. Western Ave., ßroahIcastîllq Box E -58, Hollywood, Calif. 90027. BROADCASTING

BROADCASTING; May 10, 1965 93 Production -Programing, Others EMPLOYMENT SERVICE WANTED TO BUY -Stations

IIII IIII11111111 1111 IIII1111IIII 1111 1111 1111 1111 III! E JOB- SEEKERS = STATION WANTED Since Jan. 1st we could have filled 86 more 1 Small chain wants to buy additional sta- jobs in 29 states if we had your reference- = tion in a one to four station market East Wanted Radio checked application, resume, and tape in 1 of Mississippi River. Will pay 29% to our files. If you are a skilled broadcaster 100% cash. All information confidential. . . . Write now -Right Now! Hudson Millar PROGRAM DIRECTOR We have immediate openings. WKUL C.B.I. Placements = Cullman, Alabama Well established major radio station 641 Equitable Bldg. Denver, Colorado 80202 1 seeks Program Director with experi- Phone 303 - 539 -0688 ence as Program Director. Middle IIIIIII1 IIII IIII IIII 1111 WI 1111 1111 IIII IIII 1111111 of road music and strong news. In- WANTED dependent station is on Eastern sea- RADIO board and in top 15 markets. We STATION are looking for a career man who THE AMPS AGENCY Prefer MIDWEST Fulltimer Priced not over has administration experience & BY BROADCASTERS FOR BROADCASTERS 5100,000. ability as well as reliability. In first Send full particulars. letter, please give all details includ- Rodio and Television Stations, packagers, Box E -119, BROADCASTING ing salary requirements. Some of our Ad agencies, commercial producers, client own employees are applying for this advertisers and others, we hove hundreds qualified applicants job and they know of this ad. of excellent, thoroughly with broadcast experience in all job categories. Among these men and w are FOR SALE -Stations Box E -100, BROADCASTING the people you need. Phone or write us now. THE AMPS AGENCY * runnnmmmmngummminunumnlnmmuamumnnrnum All Media Placement Service 130S. Robertson Blvd., Beverly Hills, Calif. EJ Telephone OL 1.4881 ) Situations Wanted -Announcers FOR SALE ---- .CONFIDENTIAL NEGOTIATIONS. r Station in Top 100 Mkt. ATTENTION STATION MANAGERS Need applications from exp. or beginning ... announcers, 1st phone or 3rd endorsed. Non -directional AM $500,000 Available immediately: DJs, Newsmen, Pro- Exp. engineers, newsmen, P.D.'s Females. /FM- duction men, Announcers. People with copywriters. Nationwide service. Write showmanship and imagination able to take for application. Excellent dial position over any task under any station format. CONFIDENTIAL BROADCAST Some first tickets, some third with endorse- Cash flow over $80,000 yearly ment. Well trained, experienced, profes- EMPLOYMENT AGENCY ° Pulse rated No. 1 over 6 years sional broadcasters. 1610 Potomac Ave., Pittsburgh, Pa. 15216 Southern California School of Radio Phone 412.563 -3330 day or evenings 3911 Pacific Highway Box E -34, BROADCASTING San Diego 10, Calif.

lllllllllliE llll lllll lllr]lill llllllll fill ll lllllllll]IIIIII IIlllll IIIIIIIIIlllr11111 TELEVISION -Help Wanted Vide broadcast services SOUTHEASTERN Sales Established licensed daytimer with application for 5,000 watts, non -directional, in Immediate openings nationwide for qualified, single station market. Owns new equipment, building, and land. Ideal for owner - INDEPENDENT TV PRODUCTION dependable announcers; disc jockeys; newsmen; engineers; salesmen; copywriters; and operator, and includes managers residence. COMPANY IN Management positions in all size markets. Full price $85,000. $29,000 down, and terms Middle Atlantic Region seeks aggressive Here is your opportunity to move up to a to qualified buyers. I better, higher job in experienced salesman with knowledge of paying radio or TV. Box E -102, BROADCASTING television technical and /or production tech- Write for Application: niques. Outstanding opportunity for young NATIONWIDE BROADCAST SERVICES man to join a growing organization. Salary r commensurate with experience. Send com- 925 Federal Blvd. Denver 4, Colorado r plete resume, photo, Confidential. Phone area code 303- 292 -0996. sa Top 50 Market Box D -176, BROADCASTING 1 Station Inquiries For Personnel Invited. e. Country Music Station i 1/3 ownership of Eastern C & W Station eé News a for sale to C & W oriented salesman BUSINESS OPPORTUNITY or dj salesman. Desire buyer to par- ; a ficipate in operation. State all qualifications. Reply CLOSED TV WANTED FORMING CIRCUIT a Box E -105, BROADCASTING Mature looking television newscaster NETWORK: So. FLA. to join closed Medium size New England Opportunity inter /intra city market circuit network. Looking for qualified in- Salary open vestors with broadcast background and $40,- FOR SALE Send photo and tape to 000 to join prominent group in joint venture. Setting up permanent network involved in So. Calif. Class B FM Sfafion Box E -180, BROADCASTING adv. CCTV presentations in all fields. Still Dual Polarization interested. Write. Hi Power-Major Market Box E -46, BROADCASTING (City 600,000 plus) Production- Programing, Others No Brokers -Principles only Box D -266, BROADCASTING MISCELLANEOUS ADMINISTRATION Jack L. Stoll & Assocs. TV PROGRAM COSTS A MAGNIFICENT, MIGHTY CATV Systems & Broadcast Stations Network position requires experience re- 20,000 watt FM radio station begins Currently listed. FOR SALE. All nego- ceiving production requirements & es- May 30. Dedicated fo fundamental tiations completely confidential, all re- tablishing & controlling of show budgets plies considered. Expert appraisals and for live, remote telecast. Unit Manager Religious programs. Serving ten million. Market analyses. experience pref's. Send resume & salary Charter rates. Contact: requirements to WTTM -FM Doug Bailey Adv. Box E -162, BROADCASTING TRENTON, N. J. 140 Congressional Lane, Rockville, Md.

94 BROADCASTING, May 10, 1965 I CANT sit still, I fidget. I can't doesn't show his involvement in extra- go to the beach and just lie there An activist mural activities. While working for in the sun; I get bored. Pure relaxation KCMG he was also writing a regular is a little bit alien. I prefer reading column for a local newspaper. He biography to fiction." at the wasn't moonlighting. He wasn't getting This is some self-analysis by Stephen any compensation, but his station's call Labunski, executive vice president in letters appeared each week under his charge of NBC Radio, whose conver- executive desk byline. "Some free promotion," he sation is sometimes as restless as he is. says. Two weeks ago he went to Pittsburgh Mr. Labunski thinks there's a certain to tell the Radio and Television Club for the Rotary clubs, forgetting studies "European orientation" in his training but activist form. there that radio could have a $1 billion running true to that keeps him hopping. "My parents Without year in 1969 if it works at it. Three waiting to take his degree preached responsibility and a willing- he went work as an days later he was in Detroit talking to assistant to ness to account for one's time." Representative Richard Bolling (D- to the Adcraft Club and warning about His own advice is "diversify your Mo.) and had his eyes opened to the the FCC's "chronic tendency to over- experience," a credo he's followed. Washington political scene. While he regulate." He didn't confine his re- He says everything he's done, though worked marks to radio. The commission plan for the congressman he lived apparently scattered endeavor, is valued in an next to the to cut back TV network control of apartment House background for his present position. office building to be close to his job: prime -time programing met his critical He hasn't always been allied with "It was fire. always Steve who got called winning causes but he's always landed in to work on Saturdays," he As a frequent and articulate speaker remem- successfully on his feet. He had a stint bers. his reputation includes an outspoken with network radio in 1957. It was for Outside Activities concern with industry problems. Mr. Labunski ABC which was attempting a new and has been known for managing In 1962 as vice president and general success- ambitious all -live format which proved ful radio stations but his resume manager of WMCA New York, he made ill fated and eventually resulted in a the strongest attack on then FCC Chair- new regime at the network. man Newton Minow that had yet been Mr. Labunski, who suggests that he made by a broadcaster. Referring to WEEK'S PROFILE saw the writing on the wall, resigned the famous Minow inaugural attack on his position on the news that the all -live radio and television, Mr. Labunski said policy would be discontinued and be- the chairman had learned very little fore an executive shakeup ensued. about radio and suggested that the least Looking for a Desk He went on to he could do would be to invent his own a consultancy for the broadcasting divi- cliches about the medium. He noted sion of Crowell-Collier, "a good title recently "I also find fault with our in- with a short future and no desk" and dustry and say so." landed four months later at WMCA r/ Musical Background With a con - where he spent a highly successful seven cert pianist and composer for a father, years. his mother a piano instructor, and Now at NBC Radio he says "I wasn't Artur Rubinstein, his uncle by mar- brought here to put out a fire. The riage, Mr. Labunski says he was natural- network was in good shape when I ly destined to start his broadcasting arrived. The volume and profits are career as a salesmen for a station which bigger than I would have thought." played country and western music, His purpose at NBC Radio, he says, KCMG Kansas City in 1951. will be to "strengthen what we are Stephen Labunski, originally Bronis- doing with the same framework." One law Labunski of Jordanow, Poland, ran thing that won't be changing, according for state assemblyman from Jackson to Mr. Labunski, is the present amount county in Missouri in 1948. On a of weekly network programing-39 county ticket headed by Harry Truman, hours. he claims to be one of two Democratic He feels all the radio networks are candidates who managed to lose. not priced in accordance to what they Mr. Labunski's fitful approach to Stephen Bronislaw Labunski-Executive deliver and adds "we'll work for a more VP in charge of NBC Radio, New York; education a sales policy." never brought him degree. b. Sept. 24, 1924, Jordanow, Poland; aggressive Has he ever regretted this? "The only Kansas City Junior College; U. S. Army, He doesn't see much basic difference thing it ever kept me from doing is corporal, 1943-1946; translator, Office of between operating a network and run- joining the University Club." Military Government, U. S., Berlin, 1947; ning a single station. In a recent state- His formal studies were always in- University of Kansas City, 1947-48; con- ment he reduced networking and station gressional administrative by one assistant, 1949- this formula: "You build terrupted enterprise or another. 50; KCMO Kansas City, salesman, 1951; operation to - He had a year at Kansas City Junior WHB Kansas City, account exec., 1954; the product. That product attracts an College before entering the army, some WOGY Minneapolis, general manager audience. You research the character- extension courses from Georgetown 1955; VP ABC Radio, 1957; Crowell -Col- istics of that audience. Translate these University while in the service and two lier Broadcasting, 1958; WMCA New characteristics into economic values. York years at the Kansas (Straus Broadcasting), VP general Sell these values to advertisers." University of City. manager, 1958.1965; NBC Radio, execu- While studying in Kansas City he tive VP in charge, 1965; m. Betty Mr. Labunski puts little store in what was supporting himself by giving lec- Marley, 1947; divorced, 1963; children, he terms "the conventional hobbies." tures on his European experiences. He Linda, 15; Richard, 13; Roger. 10; In- He confides, "I don't fish, hunt or play speaks Russian and Polish fluently and ternational Radio & Television Society; golf." his post days included duty New York State Broadcasters Asso- He describes himself as an avid -war civilian ciation; Radio Advertising Bureau, board as an interpreter in Berlin. During one member and finance committee; hob- reader and theatergoer who's seen college term he went on a lecture circuit bies- reading, theater. some "medium hits" three times.

BROADCASTING, May 10, 1965 97 EDITORIALS Presidential TV exposure be used for TV and telephone service simultaneously. It is unthinkable that either of these deterrents should pRESIDENT Johnson, in his zeal to keep the people in- occur. There is too much at stake -as should be obvious formed, may be subjecting himself to overexposure. Re- to anyone who saw across the Atlantic ocean last week. cent sudden television appearances without advance notice have created problems for himself, the public and the media Coming up (radio) roses -particularly television. THIS is the time for radio to think big and act big. And When the The trouble, basically, is lack of coordination. not just this National Radio Month of May but every the nation through President deems it desirable to address month, twelve months a year. feel duty- live TV, the networks and their affiliated stations The signs are plentiful. A radio station in Washington even bound to clear. But a "hot line" can't be maintained (wwnc) sells for about $4 million. In the last two years, at the White with the new stand -by TV pick -up facilities two New York stations-neither a clear channel-sold in with affiliates, to House. Notice is needed to clear time the $10 -11 million area. Even 250 -w locals in good markets handle pre -emptions and, most important, to build audience go for in excess of $1 million. through advance announcements. The station market is the surest index to business potential. We respectfully suggest that what is needed is a staff pro- Investment capital does not go for a roll of the dice. fessional to coordinate presidential appearances. He should There are other signs. Steve Labunski, the energetic execu- be a person in whom both the Chief Executive and the tive vice president of NBC Radio, predicts a $l billion broadcasters have full confidence. revenue for radio in 1969 -a rise of about S170 million Bird in over projections for this year. Early hand N. W. Ayer & Son in a page advertisement (BROADCAST- THE EARLY BIRD satellite's inauguration last week ING, May 3) comments: "We have never lost faith in radio opened up a world -literally -of possibilities for tele- now suddenly rediscovered in some quarters, and the record vision. It also opened up challenges and problems. shows we know how to buy it and use it well." Much remains to be done before an entire system of James I. Isham, executive vice president of Needham, satellites is aloft carrying live television to-and from - Harper & Steers, said (BROADCASTING, May 3) radio has all parts of the world. But the spectacular inaugural pro- proved so effective that his agency last year invested 23% gram on May 2 and the subsequent Early Bird relays left of its clients' advertising budgets in the medium. no doubt that the possibilities of satellite TV are staggering. The trend is up. But it can be accelerated. Let's face it: Heart surgery in Houston "attended" by physicians in National spot is a tough sell because some agencies (perish Switzerland hinted at its capacity for education. Festivals the thought) would rather exert their efforts for higher from Italy, Mexico and Bavaria gave an idea of what it may priced television, newspaper or magazine placements with accomplish in cultural exchange. The appearance of Pope their larger profit margins. Moreover some radio isn't easy Paul VI suggested its potential as an ecumenical force, and to buy because of Rube Goldberg rate combinations and exchanges among U. S., Canadian and British law- enforce- fierce competitive selling- station against station -rather ment officers suggested a different usefulness where ecu- than against other media. Our notion is radio is underpriced. menism is not enough. New impetus is being given national spot by Radio The possibilities seem endless, and that raises one of the Advertising Bureau's new compilation of top 100 advertisers major challenges-to determine how best to use this vast (BROADCASTING, May 3). The mere act of publication should new resource, which possibilities to tap first, how to make cause advertisers not using radio to wonder. sure that none is overlooked. Eventually there may be a Another RAB sales tool will be the All -Radio Method- worldwide cooperative organization to serve as a clearing ology Survey, being tabulated for the Philadelphia area. house if not an initiator in arranging specific program ex- Put all these together with a universe of 250 million re- changes among countries. But the first and most important ceivers, and you have the mastadon among the mass media. ground rule should be that at all times any TV organization in any country is free to make its own arrangements for whatever program it chooses to "import" or "exchange." At the outset news coverage will and should provide the heaviest satellite TV traffic. No exchange can advance understanding faster than the exchange of news and views, and last week's Early Bird events -the entire inaugural program, the networks' individual pickups from Europe the next day, the live transmission of a United Nations Security Council session to Europe-all made clear that here was a medium of exchange without parallel. The challenges and problems do not stop with programing questions, however. In this country, for instance, the networks are spending well over $100 million a year on news- before Early Bird adds Europe to their live- coverage beat. Whether supported by advertising or by government subsidy, no television service can fail to take the economic question into account in deciding how it will use satellites. The Communications Satellite Corp. can slow the development of satellite TV if its commercial rates, yet to be announced, are too high. European authorities can slow it by their insistence that Early Bird be used predominantly Drawn for BROADCASTING by Sid Hix for telephone service -an insistence that is increasingly "What program is he watching? 'Bonanza'. . . . nothing pointless since experts have indicated that the satellite can can tear him away from that!"

98 BROADCASTING, May 10, 1965 Continued from page 88 homa City; KOFO -AM -FM Ottawa, Kan.; WDAF -TV Kansas City, Mo.- Granted KOSG Pawhuska, Okla.; KREK Sapulpa, mod. of license to reduce aur. ERP to 10 rescheduled May 3 further hearing for May Okla.; KRGI Grand Island, Neb.; KRNY kw and change type aur. tran. 24 on certain issues going to qualifications Kearney, Neb.; KSAC Manhattan, Kan.; KOOL -TV Phoenix- Granted mod. of li- of United and common to all of proceedings, KSIW Woodward, Okla.; KSPI -AM -FM Still- cense to reduce aur. ERP to 46.8 kw, and and specified certain other procedural dates. change type aur. trans. Action April 28. water, Okla.; KTAT Frederick, Okla.; KTLQ Tahlequah, Okla.; KAKE Wichita, Kan.; WFUR Grand Rapids, Mich.- Granted CP By Hearing Examiner Herbert Sharfman KARE Atchinson, Kan.; KBEA Mission. Kan.; to make changes in ant. system conditions. Advanced June 15 hearing to June 1. KBON Omaha; KBTO Eldorado, Kan.; KSRF(FM) Santa Monica, Calif.- Granted and scheduled further prehearing confer- KCLO -AM -FM Leavenworth, Kan.; KCRC CP to install new ant., make changes in ence for May 14 in proceeding on applica- Enid, Okla.; KEDD Dodge City, Kan.; KEWI ant. system, increase ERP to 2 kw, decrease tion of WMOZ Inc. for renewal of license of Topeka, Kan.; KFAB Omaha; KFKU Law- ant. height to minus 175 feet and make en- WMOZ Mobile, Ala., and revocation of li- rence, Kan.; KGGF Coffeyville, Kan.; KGNO gineering changes. cense of Edwin H. Estes for WPFA Pensa- Dodge City, Kan.; KGYN Guymon, Okla.; cola. Fla. Action April 27. KHUB Fremont, Neb.; KIUL Garden City, Actions of April 30 Kan.; KJSK -AM -FM Columbus, Neb.; KLIB K & M Electronics Co., Ely, Minn. - By office of opinions and review Liberal, Kan.; KLOE Goodland, Kan.; KLTR Granted CP for a new UHF -TV translator, Granted petition by Denver Area Broad- Blackwell, Okla.; KMAD Madill, Okla.; on channel 72, to rebroadcast programs of casters (KDAB), Arvada, Colo., to extend KMMJ Grand Island, Neb.; KNDY Marys- CKPR(TV) (ch. 2), Port Arthur, Ontario, time to May 10 to file application for review ville, Kan.; KNED McAlester, Okla.; KOAM Canada. of review board's decision of April 1 in pro- Pittsburg, Kan.; KODY North Platte, Neb.; WBIB Centreville, Ala.- Granted license ceeding on AM application. Action April 30. KOLS Pryor, Okla.; KOWH Omaha; KRFS for AM, and specify studio location and Dismissed as moot motion by Effingham Superior, Neb.; KRHD Duncan, Okla.; KRSL remote control point. Broadcasting Co. to extend stay of Feb. 8 Russell, Kan.; KSIR Wichita, Kan.; KSOK requirement to reduce operating power of Arkansas City, Kan.; KSWO Lawton, Okla.; WROW Albany, N. Y.- Granted licenses WCRA Effingham, Ill., to 250 w; by action of KTJS Hobart, Okla.; KTOP Topeka, Kan.; covering changes in nighttime directional April 28, commission continued ant. pattern; and installation of auxiliary stay and au- KTTT Columbus, Neb.; KVGB Great Bend, nighttime thorized WCRA to operate with 1 kw until Kan.; KVOE Emporia, Kan.; KVSO Ard- daytime and alternate main conclusion of hearing proceeding. Action more, Okla.; KWBB Wichita, Kan.; KWBW trans.; specify type trans. April 29. Hutchinson, Kan.; KWHW Altus, Okla.; KTIM -FM San Rafael, Calif.- Granted CP In proceeding on AM applications of KWPR Claremore, Okla.; KXXX Colby, to increase ERP to 3 kw, and install new Ponce Broadcasting Corp., Cayey, and Abacoa Kan.; WIBW -AM -FM Topeka, Kan.: WOW - trans.; remote control permitted. Radio Corp. (WMIA), Arecibo, P. R., in AM-FM and SCA Omaha; KPPS -FM Par- WEOL -FM Elyria, Ohio- Granted CP to Doc. 12994 -5, granted request by Abacoa Ra- sons, Kan.; KWGS(FM) Tulsa, Okla.; increase ERP to 50 kw, install new trans. dio to extend time to May 13 to file reply KOKH(FM) Oklahoma City; KOED -TV and new ant., and make engineering to Broadcast Bureau's opposition to applica- Tulsa, Okla.; KCCO Lawton, Okla.; KALV changes; ant. height 285 feet; conditions. tion for review. Action April 28. Alva, Okla.; KLSI Salina, Kan.; KNEX Mc- K81AW, KO4DQ Redmond, Prineville, Ma- Pherson, Kan.; K000 Omaha; KSCB Liber- dras and Terrebonne, Ore.-Granted CP's BROADCAST ACTIONS al, Kan.; KUSH Cushing, Okla.; KWSH to replace expired permits for new UHF -TV by Broadcast Bureau Wewoka, Okla.; KVCW (FM) and SCA translator, and for new VHF -TV translator. Bartlesville, Okla.; KGIN -TV Grand Island, Actions of May 4 Neb.; KOAM -TV Pittsburg, Kan.; KOLN -TV K82AH Olivia, Minn.- Granted CP to re- Granted renewal of licenses of following Lincoln, Neb.; KSWO -TV Lawton, Okla.; place expired permit to make changes in main and co- pending auxiliaries: KABI KTVC (TV) Ensign, Kan.; KWTV(TV) Okla- UHF -TV translator. Abilene, Kan.; KANS Larned, Kan.; KAYS homa City; KAYS -TV Hays, Kan.; KUVR WFRB -FM Frostburg, Md.- Granted mod. Hays, Kan.; KBIX Muskogee, Okla.; KBRX Holdrege, Neb.; KVLH Pauls Valley, Okla.; of CP to change type trans. and type ant., O'Neil, Neb.; KCKN Kansas City, Kan.; KVSH Valentine, Neb.; KVYL Holdenville, and make engineering changes in ant. KCOW Alliance, Neb.; KCSR Chadron, Neb.; Okla.; KWBE -AM -FM and SCA Beatrice, WTRF -FM Wheeling, W. Va.- Granted KELR El Reno, Okla.; KEYR Tarrytown. Neb.; KWCO Chickasha, Okla.; KWON Bar- mod. of CP to change type trans. and type Neb.; KFH Wichita, Kan.; KFLA Scott City, tlesville, Okla.: KWRW Guthrie. Okla.; ant. Kan.; KGMT Fairbury, Neb.; KGWA Enid, WBBZ Ponca City, Okla.; WJAG Norfolk, WVEM(FM) Springfield Ill. - Granted Okla.; !CHAS Hastings, Neb.; KIMB Kimball, Neb.: KANU (FM) Lawrence, Kan.; mod. of CP to change studio and ant.-trans. Neb.; KJRG -AM -FM Newton, Kan.; KKAN KSDB -FM Manhattan, Kan.; WNAD -FM location, and type ant.; decrease ant. height Phillipsburg. Kan.; KLKC Parsons, Kan.; Norman, Okla.; KETA(TV) Oklahoma to 410 feet; conditions. KLPR Oklahoma City; KLWN Lawrence, City; KUON -TV Lincoln, Neb.; KFMJ Tul- Granted renewal of licenses of following Kan.; KMAN Manhattan, Kan.; KNCY Ne- sa, Okla.; KBYE Oklahoma City: KMUS main and co- pending auxiliaries: KEYL braska City; KNEB -AM -FM Scottsbluff, Muskogee, Okla.; KNOB Norman, Okla.; Long Prairie, Minn.; WROW Albany, N. Y. Neb.; KNIC Winfield, Kan.; KOCY Okla- KRVN -AM -FM Lexington, Neb.; KTMC Mc- Granted licenses for the following VHF - Alester, Okla.; KWOE Clinton, Okla.; TV translators: KO8EQ, Nolo Wire Inc., KHOL-FM and SCA Kearney -Holdrege, Seiad Valley, Calif.; KO7FP, Show Low TV FOR SALE-Stations-(Cont'd) Neb.: KDUH -TV Hay Springs, Neb.; Inc., Show Low, Ariz.; KO2DZ, KO9GR, KMTV(TV) Omaha; KOKH -TV Oklahoma K11GU, Molybdenum Corp. of America, City; KOTV(TV) Tulsa. Okla.: KTEN(TV) Columbine Park. N. M. Ada, Okla.; KTVH(TV) Hutchinson, Kan.; Granted extensions of completion dates WIBW -TV Topeka, Kan.; KLOE -TV Good - for following as shown: WHAS -TV (auxil- land, Kan.. and KOSU -FM Stillwater, Okla. iary ant.) Louisville, Ky., to Oct. 30; KDIX- 'Pt Pue Atebi21 !rollers Pre_ KAKE -TV Wichita, Kan. -Granted re- TV Dickinson, N. D., to Oct. 30; WKPO 654 MADISON AVENUE newal of license; without prejudice to Prentiss, Miss., to Sept. 30. whatever action may be taken as a result K12D1.., KO8CT. K1ODE Duchesne city and NEW YORK, N. Y. of proceedings in Doc, 15415. Strawberry River area, Utah -Granted licenses covering changes for VHF -TV trans- HA 1.0816 TE 2.9362 Actions of May 3 lators. KATA Arcata, Calif.- Granted increased Actions of April 29 daytime power on 1340 kc, from 250 w to Granted change in remote control au- i 1 kw, continued nighttime operation with thority for KZIX Fort Collins. Colo. 250 w, and installation of new trans.; condi- in- tions. KTKN Ketchikan, Alaska- Granted To buy or sell Radio and /or TV prop- creased daytime power on 930 kc, from 1 WXQR -FM Jacksonville, N. C.- Granted kw to 5 kw, continued nighttime operation erties contact: 67 SCA on sub -carrier frequencies of and with 1 kw. and installation of new daytime CO. 41 kc. trans.; remote control permitted; conditions. PATT McDONALD WHSB(FM) Alpena, Mich. -Granted mod. KCAL -FM Redlands. Calif.- Granted CP P. 0. BOX 9266 - GL 3 -8080 of SCA to use control tones for remote con- to increase ERP to 2.95 kw (continued op- AUSTIN, TEXAS 78756 trol of trans. eration on channel 244 (96.7 mc) ; ant. height WBAP -TV Fort Worth -Granted request minus 1,150 feet), and install new trans.; to cancel license covering operation of condition. auxiliary trans. and ant. only. Granted renewal of licenses of follow- frequency ing main and co- pending auxiliaries: KBEW Me. single fullti me 100M Terms Granted SCA on sub -carrier Blue Earth, Minn.; KDWA Hastings, Minn.; Ala. medium power 109M 29% of 67 kc for following FM's: WCRQ Provi- R. I.: WAPC -FM Riverhead, N. Y.; KHDN Hardin, Mont.; KWSL Grand Junc- S. E. metro daytime 225M Terms dence, Creek, Mich.; 600M 29% WPAC -FM Patchogue, N. Y. tion. Colo.; WBCK Battle East Monoply fulltime WDAY Fargo, N. D.; WRMN -AM -FM El- South Top 50 daytime 150M 25M Granted licenses covering installation of Ill.; KMRS Morris. Minn. auxiliary trans. for following: KALM Thay- gin, buying and selling, check wifh er, Mo.: WFAR Farrell, Pa.; WWL New Or- Granted renewal of licenses of following leans; KDEO El Cajon, Calif. UHF -TV translators: K71AF, Surprise Val- CHAPMAN COMPANY INC ley TV Club, Cedarville, Calif.; K75BJ, WPAX Thomasville, Ga.-Granted license K78BL, Tahoe Translator Co.. Bijou, Calif. 2045 PEACHTREE RD., ATLANTA, GA. 30309 covering increase in daytime power and installation of new daytime trans. (2 trans.); Actions of April 28 specify type trans. FOR SALE WKJB -FM Mayaguez, P. R. -Set aside STATIONS KHOB Hobbs, N. M.-Granted license 1 license of new station; studio April grant of -I. CALIFORNIA. Full time. Profitable.- covering change in ant. trans. and reinstated Jan. 18 program test authority 6300,000. Terms. location, and changes in ant. system. to extend through June 1, but modified 2. WESTERN STATE. Daytime. Medium WSPD -TV Toledo, Ohio-Granted mod. of same to permit operation with reduced market. $157,000. Excellent terms. license to reduce aur. ERP to 18.2 kw (DA), power, pending commission receipt and and change type aur. trans. (main trans. consideration of form 302 specifying cor- JACK L. STOLL & ASSOCIATES and ant.). rected ERP. 6381 Hollywood Blvd. KHQ -TV Spokane, Wash. -Granted mod. *WUSF(FM) Tampa, Fla.- Granted license Los Angeles 28, California of license to reduce aur. ERP to 17.4 kw covering installation of new trans. and in- (main trans. and ant.), crease in ERP; ERP 1.21 kw.

BROADCASTING, May 10, 1965 95 WWTC Minneapolis - Granted CP to Fines requests issuance of show cause order to change MEOV of DA pattern; conditions. Crest Broadcasting Inc. to show cause why WFMB(FM) Springfield, HI. - Granted By order and notice of apparent liabil- its license should not be mod. to specify mod. of CP to change ant- trans. and studio ity, commission designated for hearing ap- operation on channel 256 in lieu of channel location, and increase ant. height to 215 feet. plication by Kent- Sussex Broadcasting Co. 255. Received April 27. Following were granted extensions of for renewal of license of WKSB Milford, Del. completion dates as shown: WRRC Spring and further held licensee subject to ap- New call letters requested Valley, N. Y., to Oct. 16; WTAP -FM Park- parent forfeiture of $10,000. Station is ersburg, W. Va., Oct. 15; WPVL to Paines- charged with "persistent and repeated viola - WMUS -FM Muskegon, Mich. -Greater ville, Ohio, to July 13; WCNC Elizabeth tion" of rules governing technical opera- Broadcasters Inc. Requests City, N. C., to June 10; WGBA -FM Colum- tion, logging and operator requirements and Muskegon bus, Ga., to Sept. 22. 48 WOFM(FM). terms of authorization. Commission lists Crystal Lake, 111. -Lake Valley Broad- WITA San Juan, P. R.- Granted increased violations of 24 rules in four years. Action casters Inc. Requests WCLR. power on 1140 kc, unl., from 500 w to 10 May 5. Lenoir City, Tenn.-Alvin B. Corum Jr. kw; installation of new trans. and DA -1; Requests WBLC. change in ant.-trans. location to Santa Rulemakings Decatur, Ala. -Paul R. Nielsen. Requests Rosa, P. R., and deletion of remote control WRSA. operation; conditions. PETITIONS FOR RULEMAKING FILED Following is list of FM's which have noti- KOCI -FM Denver -Granted mod. of CP WPVA Petersburg -Colonial Heights, Va. fied commission they are conducting FM to change ant.-trans. and studio location -Smiles of Virginia Inc. Requests amend- stereophonic: to Littleton, Colo.; decrease ERP to 52 ment of rules to assign channel 237A to KFML-FM Denver; KMCS Seattle; KMSC kw, and increase ant. height to 340 feet. Petersburg with special trans. site condi- Clear Lake City, Tex.; KOCY -FM Oklahoma WPRY Perry, Fla.- Granted licenses cov- tion. Received April 23. City; KSOP -FM Salt Lake City; KVII -FM ering change in hours of operation and in- Washington -Smith & Pepper (commu- Amarillo, Tex.; WCTA-FM Andalusia, Ala.; stallation of new daytime trans. (2 main nications attorneys). Requests that either WKJG -FM Fort Wayne, Ind.; WKSN -FM trans.), and use of main nighttime trans. sec. 1.525 or sec. 0.341(a) of commission's Jamestown, N. Y.; WMAL -FM Washington; as auxiliary daytime trans. rules be amended to read as follows: WMTM -FM Moultrie, Ga.; WMUU -FM WFRL -FM Freeport, Ill.- Granted license During pendency of request for approval Greenville, S. C.; WONO -FM Syracuse, for FM. of agreement removing conflict between N. Y.; WPBS Philadelphia; WPMP -FM Pas- applications where matter is before a pre- cagoula, Miss.; WPTH Fort Wayne, Ind.; WXPN(FM) Philadelphia - Granted li- siding examiner pursuant to sec. 0.341(a) WTAX -FM Springfield, Ill.; WVAF -FM cense covering installation of new ant., and hearing shall be stayed until resolution of Charleston, W. Va, and WWHC Hartford increase In ERP and ant. height. request by review board. Received April 23. City, Ind. WJBR(FM) Wilmington, Del.-Granted li- WPMP -FM Pascagoula, Miss. -Crest Correction to first report and order of cense covering use of old main trans. as Broadcasting Inc. Requests institution of April 21 (BROADCASTING, May 3), which auxiliary trans. at main ant.- trans. loca- rulemaking proceedings to substitute chan- showed changes in FM table of assignments tion. nel 256 for channel 255 in Pascagoula; also added channel 239 to Ellsworth, Me.

tension of a 1963 franchise. No construction COMMUNITY ANTENNA FRANCHISE ACTIVITIES was completed under the original agreement. Council had requested additional applications (BROADCASTING, April 19) but decided in favor of a contract renewal to TV The following are activities in com- would receive 2% of the annual gross re- Cable Service with a definite deadline for ceipts. completion specified. Firms denied were munity antenna television reported to Centre Video Corp., State College, Pa., and BROADCASTING through May 5. Reports Rockford, D1.- Community Antenna Tele- Neptune Cable Co., Steubenville, Ohio (Rust vision of Rockford Inc. has announced the Craft Broadcasting Corp.). include applications for permission to availability to the public of $800,000 in company stock. The firm is an applicant in West Conshohocken, Pa.- Triangle Pub- install and operate CATV's and for ex- Rockford and Loves Park, Ill. Other appli- lications (WFIL- AM -FM -TV Philadelphia) pansion of existing CATV's into new cants are WREX -TV Inc. (WREX-TV Rock- has been awarded a 25 -year franchise. Tri- ford) and National Trans -Video Inc., Dallas, angle will pay the borough 5% of gross re- areas as well as grants for CATV fran- a multiple CATV owner. ceipts or a $200 minimum the first year with chises and sales of existing installations. a $250 minimum thereafter. Mooresville, Ind.-Community Telecep- Reports appear in alphabetical order by tion Inc. (Bruce Strom, Bloomington, Ind., Webster, S. D.- Midcontinent Broadcast- ing Co.. a group station owner (Joe Floyd, states. Indicates a franchise has president) has been granted a non -exclusive been franchise. Subscriber costs will be $14.90 for Sioux Falls, S. D., president), has applied granted. installation and $4.90 monthly and the city for a franchise. will receive 3% of the annual gross receipts. Knoxville, Tenn.-The city council heard The estimated construction cost is $125,000 proposals from four companies. Formal ap- Anderson, Calif. -City councilmen have and the target date for completion of the plications have been filed by Southeastern asked the city attorney to draw up an ordi- system is the end of the summer. TV sta- Broadcasting Co., (WBIR -TV Knoxville) a nance for a franchise grant. Finer Living tions to be carried are WFBM -TV, WISH -TV group station owner; Scripps -Howard Broad- Inc., Red Bluff, Calif., has applied for the and WLWI(TV), all Indianapolis; WTTV(TV) casting Co., (WNOX -TV Knoxville), an- franchise. Subscriber costs would be $19.95 Bloomington, Ind.; WTHI-TV Terre Haute, other group station owner, and Knoxville for installation and $5 monthly. The city Ind.; WFAM -TV Lafayette, Ind.; WCIA(TV) CATV Inc., Samuel Thrower (president, Champaign, Ill.; MPATI (airborne educa- WROL Knoxville), president (BROADCAST- tional station); WGN -TV Chicago, and a ING May 3). An oral proposal was made by weather signal. Chattanooga Cable Co., represented by Ray- mond Joseph. The four companies agreed CATV Newberry, Mich. -Tahquamenon Cable the system would cost $3 -4 million and that Vision Inc. (Todd V. Gayeff, Escanaba, Mich., the return to the city would be 3% of the president) has been granted a franchise. annual gross receipts. All four companies ELECTRONIC Plans call for bringing in seven TV signals agreed they would carry the three local sta- plus FM. The monthly customer charge will tions: WATE -TV, WBIR -TV and WTVK(TV), ENGINEER be $4.50. all Knoxville. Southeastern said in addition it would carry WDEF -TV, WRCB -TV and We are seeking a man with a de- Canby, Minn. -City council heard a pro- WTVC (TV), all Chattanooga; WLOS -TV gree in electrical or electronic posal from Minnesota All -Channel Cablevi- en- sion, Alexandria, Minn. The company, a Asheville, N. C.-Greenville, S. C.: WJHL -TV gineering to begin a challenging Johnson City, Tenn. -Bristol, Va.- Kingsport, subsidiary of Central Minnesota TV Co. Tenn., and WCYB -TV Bristol, Va.-Johnson future in community antenna tele- (KCMT(TVI Alexandria), requests a 25 -year City -Kingsport, Tenn. Under plans of the vision. Our company is young and franchise. Subscriber costs would include other companies Nashville and Memphis progressive and is constantly in- $25 for installation and $5 monthly. stations could also be brought in. vestigating new localities with the Athens, N. Y.-Mid-Hudson Cablevision Bellaire, Tex. -King Community Televi- objective of expanding operations. Inc., 445 Warren St., Hudson, N. Y. (George sion Co., Inc. (Robert King. Houston, presi- The duties of the man we seek will I. Reynolds, president), has applied for a dent) has applied for a franchise. The pro- include evaluation of equipment, franchise. The firm proposes a $19.95 instal- posed system would provide 12 TV signals lation fee and a $4.95 monthly charge. Mid - and would be in operation within two years. . system testing and supervision of Hudson Cablevision holds franchises in Cat- Newport News, Va. -City council heard our technicians in the areas where skill and Hudson, both New York. the proposals of three companies but we operate. de- The duties eventually Southampton, N. Y. -Long Island CATV cided to delay action until additional infor- could include the initial design of Inc. has applied for a franchise. mation is obtained. Applicants are Penin- new systems and supervision of the sula Broadcasting Co. (WVEC- AM -FM -TV Hampton -Norfolk, Va.), Daily Press Inc. engineering aspects of construction Stark county, Ohio -Stark CATV Inc., a (Newport News Press, Times Herald and and maintenance. The job will en- corporation formed by Neptune Broadcast- ing Co. and the Canton Repository, Canton, WGH -AM -FM Newport News) and Rollins tail travel to our various locations. Ohio, has filed an application to replace an Broadcasting Corp., Wilmington, Del., a All replies handled confidentially. earlier one by Neptune Broadcasting (sub- group station owner. Write fully of your education and sidiary of Rust Craft Broadcasting Corp., Glendale, W. Va.- Applications have been experience to Steubenville, Ohio). Stark CATV is repre- received from: Clear Television Inc., represented by G. Gordon Strong, president. sented by Sam Shaw; Hill View Cable Co., BOX E -174, BROADCASTING represented by Bayard M. Roberts, and Bob Toronto. Ohio-City council has granted & Dave Cable Co., represented by Robert TV Cable Service Inc., Weirton, Ohio, an ex- Rom ines.

96 (FOR THE RECORD) BROADCASTING, May 10, 1965 Please. It's the Television with the 2 on it. Under the Dufy. Why do they call it Channel 2? That's where you find it. KPRC -TV is over 12 years old, smooth and mellow. It really takes that long to smooth out a station. Water? A little. Thank you, darling. The light and legendary blended Texas Television. Proved for sales results. Imported to the United States from Houston, Texas by Edward Petry & Co., National Representatives. courtesy of Grant's ALAN TRENCH: What reaches more young TV station in homes... Pittsburgh

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