20 Years of Augustustours Special Newsletter
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SPECIAL NEWSLETTER 20 YEARS OF AUGUSTUSTOURS EDITORIAL CITY TOURS I can hardly believe it myself, but I’m proud Setbacks such as the floods of 2002 and 2013, As an experienced incoming agency, we to say that it’s now 20 years since I founded the credit crunch and the ash cloud of 2010 organise tailored tours and programmes of AugustusTours as a one-woman company on might have been a stern test of our patience excursions to Germany’s most enchanting the 15th of February 1997. and strength, but they never stopped us from regions on behalf of customers ranging from both looking and moving forwards. tour operators and coach firms to private AugustusTours has since developed into groups, companies and clubs. Join us as Dresden’s leading incoming agency and Yours faithfully, we explore the Baroque beauty of Saxony’s provider of active tours – and it is you, our Anke Herrmann “Florence on the Elbe”, follow in poetic customers and guests, who have enabled us AugustusTours footsteps in the elegant town of Weimar or to do so. Working on your behalf, we have owner explore the culture and traditions of the Sorbs conquered new destinations, pedalled along on a city tour to Bautzen. cycle tracks and tested hotels throughout Germany. Yes, your enquiries have grown In the early days, our main area of focus was more and more complex – but we have the organisation of tours to our beautiful enjoyed taking up the challenges that has home town of Dresden and the surrounding brought with it. The range region. Over the years, we have expanded of tours and our portfolio to include further destinations We have grown both better and bigger as services provided in other regions such as Berlin, Bavaria, a result, with a team of 20 employees now by AugustusTours Thuringia and Saxony-Anhalt. By constantly putting their expertise, ideas and passion into has grown considerably adding new, original tours to undiscovered a portfolio of outstanding products – from over the last few years, so we’d like to areas, we aim to cover the whole of Germany opera trips and tours focusing on themes use this edition of our newsletter to re- by 2020. such as architecture, art or the Reformation to mind you of our core areas of expertise. shore excursions for river cruises. We have offered tours to the federal state of Baden-Württemberg since 2016, giving our guests the chance to be charmed by GUIDED TOURS the idyllic landscapes of the Black Forest or stroll through the picturesque streets of It is now 20 years since Anke Herrmann showed Heidelberg. The Romantic Road through the her first customers around the beautiful city charming Tauber Valley is one of the region’s of Dresden. Guided tours – whether on foot highlights, and connects the mediaeval town or by coach – remain an important element of Rothenburg ob der Tauber with a variety of of our City Tours. Wherever in Germany historic castles and palaces. your journey takes you, our guides will use their passion and enthusiasm to give you a Our many years of experience as an incoming fascinating introduction to their cities. agency have enabled us to build up an excellent network of contacts, thus making us AugustusTours only works with licensed, an ideal partner for the booking of a suitable experienced guides. They all possess extensive hotel for your group, the selection of expert local and specialist knowledge, versatile guides and couriers for guided tours and language skills and the ability to judge the excursions and the organisation of tickets for right moment for a spot of humour. first-class events during your city tour. In addition to historical facts and insights into In addition to consultation and the both daily and cultural life, it is, above all, organisation of your dream tour, our services the “behind the scenes” anecdotes – whether also include the compilation of comprehensive entertaining or surprising, funny or touching travel documents for your courier, for example – that make our guided tours so captivating. city maps and brochures with details on Themed tours on topics such as architecture, destinations and excursions. It would be our literature, art and music are especially popular. pleasure to draw up a quote tailored to your Whichever option you choose, time invested precise requirements. We look forward to your in our guided tours is time well spent! enquiry! Team of AugustusTours © Denise Arlt Photography; Anke Herrmann www.augustustours.de/en © Denise Arlt Photography; Zwinger Dresden © Christoph Münch Newsletter 20 YEARS OF AUGUSTUSTOURS OPERA AND MUSICAL TOURS Themed tours focusing on the lives of Richard CYCLING HOLIDAYS Wagner and Johann Sebastian Bach enjoy Music-themed tours make up a large enduring popularity. Yet it is not just composers Specially designed cycling tours inclu- proportion of our product portfolio, and we and artists, but also a collection of fine opera ding luggage transfer services have been delight in giving our guests the chance to houses that attracts visitors to destinations part of our tour portfolio since 1998. Our gain fascinating insights into famous German throughout Germany. We recently welcomed home route is the Elbe Cycle Path. Over composers and their musical careers. From Hamburg’s magnificent Elbphilharmonie to the years we have added a range of other Bach, Beethoven and Handel to Schumann, the German cultural landscape, and eagerly great routes to suite a variety of tastes. Wagner and many more besides, a whole host anticipate the reopening of Staatsoper Unter of big names have shaped musical history den Linden in Berlin in October 2017. Thousands of miles of cycle track have both in Germany and around the globe. already been travelled by our pedal- There are also a wealth of top-class music happy team. We check our tours on a Demand for tours based around perfor- festivals to choose from. It would be our regular basis and possess a wealth of mances of Wagner’s Ring Cycle is always pleasure to offer you a tailored tour based knowledge on routes following the Elbe high, and we are therefore always on around one of a range of highlights including River. The hotels we use along each route the look-out for high-quality productions the annual Bach Festival in Leipzig, the Handel have been visited by us in person and in a variety of towns and opera houses festivals in Halle and Göttingen, Munich Opera received a good rating. What is more, throughout Germany. Festival and the festivals of classical music in we are proud to work with an excellent Dresden and Schwetzingen. network of reliable partners. Our fleet of Yours Ulrike Ehlemann over 90 touring bicycles can be rented in (City & Cultural We have something for music lovers of all combination with our tours. Tours for Groups) tastes, and organ-themed tours are one of our Tel. +49 351 56348 15 specialities. Saxony boasts a long tradition of Yours Ricarda Mager organ-building, and fans of this wonderful (Manager Cycling & instrument will already be aware of the Walking Tours) Silbermann organs in Freiberg as an example Tel. +49 351 56348 23 of outstanding workmanship. For experienced organists, we are able to arrange to play one or more of the organs visited. PROVEN SERVICE QUALITY THEMED AND CULTURAL TOURS Having begun in 2008, the celebratory Luther Decade reaches its climax in 2017. In order At AugustusTours, quality is not just a In addition to music, we also cater to a to assist operators of group tours, churches watchword, but one of the fundamental variety of other themes popular with groups. and associations with their preparations, our pillars upon which our daily work is founded. We constantly scour the country for newly website features three potential itineraries, We know there are a whole host of different announced events, anniversaries and other bookable hotel dates in towns connected to reasons why our guests choose to book highlights – often looking a number of Luther and a special package for independent with us, but in the end it is often their gut years ahead. Once selected, each theme travellers. Thanks to this groundwork, we feeling that makes the decision for them. In is carefully developed with a keen eye for have not only eased the organisational strain particular, experience has shown that people detail. This involves contacting museums and on our guests, but also sped up the process who feel they are in good hands with us, also other partners in order to gather as much of putting together tailored, unique tours. reward us with a repeat booking. information as possible. The final step is the creation of a proposed itinerary which enables We also welcome suggestions for new themed We at AugustusTours have always scrutinised our customers to gain an initial impression tours from our customers. To give an example, our service quality with the aim of becoming and plan their journey around the tour. our steam locomotive tours are regularly even more customer-friendly. True to our expanded to include offers and destinations motto of “Anyone who stops getting better Our main focus in 2017 is an event of global which can be booked by both independent has stopped being good”, our service quality importance, and one intrinsically linked travellers and groups, often at the request of has now been subjected to regular audits to Central Germany: Together with a large our customers themselves. This newsletter according to the guidelines set out by the number of guests, we are celebrating the gives you further information on the themes ServiceQualität Deutschland initiative for over world-renowned reformer Martin Luther and and destinations currently included in the 13 years.