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Position Overview Vice President of Programs and Engagement Washington, DC 1 The United States Navy Memorial Foundation VISION MISSION “To be a lifelong connection for the men and “To Honor, Recognize and Celebrate the men and women of the sea services and a gateway for the women of the Sea Services, past, present and public, through understanding and engagement, future; and to Inform the public about their to foster a greater appreciation for their service.” service.” As a Navy embassy, the US Navy Memorial Foundation (the Navy Memorial) tells the stories of the men and women of the sea services, represented by the iconic Lone Sailor, through thought-provoking programs, unforgettable events, and immersive exhibit experiences that are unique and easily accessible in our nation’s capital and beyond. “THIS LIVING MEMORIAL IS A PROUD AND STIRRING TRIBUTE TO THE MEN AND WOMEN OF THE UNITED STATES NAVY WHO HAVE SERVED AND WILL CONTINUE TO SERVE OUR COUNTRY, IN PEACE AND WAR, WITH GALLANTRY AND DEVOTION.” - PRESIDENT RONALD REAGAN With a $5M+ annual budget, the Navy Memorial completes their mission with a Visitor Center, 230-person Arleigh Burke Theater, Navy Log, Ship’s Store, and office spaces located adjacent to the United States Navy Memorial Plaza. Over the past year, the Navy Memorial was forced to pivot its strategic plan in response to the COVID-19 pandemic and has made a lot of headway into providing digital services and online education efforts available to all those who seek them; despite facing challenges, 2020 turned out to be one of the most successful years in the organization’s history. Search conducted by Development Resources, inc. www.driconsulting.com 2 Expanding beyond Washington, DC SITREP Series SITREPs, or Situation Reports, are Navy Memorial’s live, interactive, online speaker series. Attendees are able to ask questions via the online platform, bringing information to people across the nation interested in learning more about the United States Navy. In 2020, the Navy Memorial launched the program as a series of interviews aimed at engaging and educating a national audience, and plans to continue the series into 2021 and beyond as part of their re-vamped strategic plan. The Navy Memorial has held virtual SITREPs featuring speakers such as Vice Admiral John B. Nowell, Chair of Navy Personnel, and Rear Admiral Bruce L. Gillingham, Surgeon General of the Navy, among others. Eight additional SITREP sessions are scheduled, with the aim of generating new revenue streams and engaging new donors and prospective donors. Lone Sailor Award Ceremony The United States Navy Memorial Foundation presents a Lone Sailor Award to Sea Service Veterans who have distinguished themselves, drawing upon their Sea Service experience to become successful in their subsequent careers and lives, while exemplifying the core values of Honor, Courage, and Commitment. In 2020, given the global pandemic, the awards ceremony was held virtually to honor the 26th Secretary of Defense, General James Mattis, USMC (Ret.) and Navy Veteran & Iconic Singer-Songwriter, Mr. Bill Withers. Click below to view the 2020 Lone Sailor Awards Ceremony Statue of the Lone Sailor in Washington, DC Search conducted by Development Resources, inc. www.driconsulting.com 3 The Opportunity The Vice President of Programs and Engagement is ❖ Manage all aspects of the direct marketing responsible for producing Navy Memorial events program including DM vendor oversight, and exhibits, delivering programs to members and strategy development and execution, content, donors, marketing programs to constituents and and achieving revenue goals. donors, and integrating programmatic and ❖ Cultivate relationships with present and past marketing efforts. Reporting to the President & visitors, program participants, and event CEO, the Vice President of Programs and attendees with the goal of ensuring future Engagement will be one of four senior leaders at engagement and donations. the Navy Memorial and work closely with the ❖ Support current Major Donor and Corporate President, CFO, and the leader of the National Sponsor stewardship, and support new Chief’s Mess to set policies and create initiatives for revenue streams with program development the Navy Memorial. Specific responsibilities include: and enhancement. ❖ Oversee the management of all Navy Program Management Memorial CRM; create and ensure accuracy and coordination across all direct marketing ❖ Produce all aspects of Navy Memorial in- efforts. person and online programs including ❖ Analyze new and existing data to identify ceremonies, speaker programs and panels, trends within the Navy Memorial that will major fundraising events, Navy Log, exhibits, improve recruitment, engagement, and and education. retention of donor, member, and corporate ❖ Innovate programs with the goal of increasing sponsor stewardship. engagement on all Navy Memorial channels. ❖ Produce quality, growing programs, increasing ❖ Develop and implement strategies that will program participation, growing an accurate maximize synergies among program and membership database, enhancing engagement areas. member/donor engagement, and effective ❖ Meet or exceed Program and Engagement online and social media. goals collaboratively produced during Navy Memorial’s Strategic Planning Process. Budgetary Responsibilities Marketing, Communications, and Fundraising ❖ Propose programs and engagement budgets as part of the annual Strategic Planning Process. ❖ Lead marketing and communications efforts ❖ Report actual and forecasted financial to increase program participation and performance for assigned budgets on a donations. monthly basis. ❖ Lead website and social media content and ❖ Manage program and engagement revenue coordination. and expenses to meet budget. Search conducted by Development Resources, inc. www.driconsulting.com 4 Operations Leadership and Management ❖ Assist in developing and executing the annual ❖ Direct supervision of the following staff Navy Memorial Strategic Plan. positions: Digital Producer, Online Manager, ❖ Develop, implement, and monitor standard Online Coordinator, Curator, Member Services operating procedures for programs and Coordinator, Education Programs Manager, engagement. Visitor Service Assistants, and various ❖ Develop, implement, and monitor quantity volunteers and interns. and quality metrics to measure program and ❖ Develop and implement volunteer programs. engagement outcomes and use metrics to initiate improvement. The Candidate The Vice President of Programs and Engagement will ❖ Team-oriented attitude with an affinity for be an ambitious professional eager to partner with a collaboration and working together to achieve passionate leadership team in the advancement of a common goal. the Navy Memorial’s mission. The ideal candidate will ❖ Strong understanding of database have experience managing complex budgets and management, CRM, online collaborative setting realistic programmatic revenue goals, while platforms, and technology tools. enthusiastically managing programs, projects, and ❖ Experience working with senior leadership and events to successfully meet the needs of the stakeholders in crafting a feasible strategic organization as well as key constituents and plan; flexibility in making well-thought-out supporters. While the candidate is not required to changes to the strategic plan when unforeseen have a background in military services, an events arise. appreciation for United States Naval history will set ❖ Financial acumen in non-profit finance, with the incumbent up for success. Specific qualifications the ability to plan complex budgets and include: forecast future revenue and expenses. ❖ Strong written and oral communication skills, Background to include experience with relevant technology and software. ❖ 7-10 years of senior level experience in non- profit program management. ❖ A conversational knowledge of the Naval service. ❖ Bachelor’s Degree or equivalent experience required. Skills & Qualifications ❖ Experience leading in-person and online/virtual programs, marketing, and integrating programs and marketing in a not-for-profit environment. ❖ Strong management skills with an ability to build, motivate, and lead a Navy Memorial team in a high performing and collegial environment and employee-owned culture. Search conducted by Development Resources, inc. www.driconsulting.com 5 Questions, résumés, and CVs should be sent to [email protected] The United States Navy Memorial Foundation is an Equal Opportunity Employer. Our commitment to diversity includes the recognition that our mission is best advanced by the leadership and contributions of people of all genders with diverse backgrounds, beliefs, and cultures. Recruiting and mentoring staff to create an inclusive organization that reflects our character is a priority and we encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientations, gender identities, military or veteran status, or other status protected by law. All first-round interviews will take place via telephone/video conference. DRi is an executive search and development consulting firm that recruits senior leaders and works with them to build talented teams, create bold strategic plans, and design powerful fundraising programs. Search conducted by Development Resources, inc. www.driconsulting.com 6.
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