2017 Marke"Ng Partnership Presenta

2017 Markeng Partnership Presentaon

P.O. Box 835 Madison, Conneccut 06443 Ph: 203-767-7729 Email: [email protected] www.DevinOConnellRacing.com Introducon

My name is Devin O’Connell and I am a professional race car driver from Madison, CT. My passion in life is auto racing and it is important to understand how auto racing has improved the quality of my life and has facilitated a path for me to help others. I know your me is valuable, so I want to capture your aenon right away by telling you I have Asperger Syndrome, which is a form of Ausm. What some people consider to be a disability, I consider to be a diﬀerent ABILITY. Asperger Syndrome has not stopped me from being one of the winningest drivers in the country, and has given me “gis” that I like to use to inspire others aﬀected by Ausm.

This proposal is going to give you a snapshot of who I am, what I have accomplished, and where I plan to go. The ambious plan that follows does not come together without a lot of hard work and the help from markeng partners. I have worked hard and connue to work hard to learn cung edge markeng techniques that can be employed to help your company grow. Partnering with me is not just about pung a scker on the car. I can put my winning atude to work for you by oﬀering a solid, diversiﬁed markeng plan to expose your company to a broad base of the most brand-loyal of all sports fans.

I want to thank you for taking the me to learn more about me, my racing and the markeng opportunies I oﬀer. I look forward to working with you in the near future.

Regards, Devin O’Connell

Auto racing has provided a “rich” life that I would not have had otherwise, and I want to share my experience and enthusiasm. The Champion’s Challenge is a program where I speak to school children, youth groups, and other enes on topics relang to exceponalies, inclusion, and overcoming personal challenges.

Champions Challenge • Speak to groups and schools on the topic of exceponalies. Looking to movate, inspire, and give hope • Find your purpose, your passion • What do you love to do • Find your people • Learn social skills in a comfortable environment • Inclusion • Everyone has something to oﬀer • Buddy System • Respect • Respect earns respect • Treat others like you want to be treated • An-Bullying • Leadership • Mentorship • Have parcipants submit their story of overcoming personal challenge or how they made a diﬀerence in some ones life • Provide corporate partner swag • Gis for aendees • Winners of inspiraonal stories submied • GRAND PRIZE for the winning story to include Honorary Crew Member at a race all expenses paid

2017 Plan: • Race full season in the NASCAR K&N Pro Series East • Race select Super Late Model races in the Granite State Pro Stock Series and CARS Tour • Work on Champion’s Challenge Program

NASCAR K&N Pro East Series

Super Late Model Racing in series such as the CARS Tour Super Late Model Tour and/or the granite Sate Pro Stock Series

© 2015 Devin O’Connell Racing NASCAR K&N Pro Series East The series introduces NASCAR fans to the next generaon of stars, and the diverse mix of short tracks, road courses, and naonal series speedways appeals to a broad range of motorsports fans. With idencal series racing throughout the country, the K&N Pro Series provides a cost-eﬀecve opportunity for young drivers to gain valuable experience and exposure to highly compeve racing.

Television coverage • 12 of the 14 K&N East Pro Series races are televised on tape delay oﬀering tremendous exposure of your brand

Number of NASCAR Fans: 75 million Average NASCAR Race aendance: 99,853 Total annual NASCAR Aendance: 3.6 million Peercent of NASCAR fans who are female: 40% Percent of fans who are willing to pay more to buy a sponsor’s product: 66% Source: hp://www.stascbrain.com/nascar-racing-stascs/

2016 Schedule below. 2017 has not been released yet

Day Date Track TV Air Date Time 1 Sun 2/14/16 New Smyrna Th, Feb 18 10:30 PM 2 Sat 3/12/16 Mobile Internaon Speedway Th, March 17 7:30 PM 3 Sat 3/26/16 Greenville Pickens Speedway Sat, April 2 7:30 PM 4 Sat 4/16/16 Bristol Motor Speedway Fri, April 22 1:00 AM 5 Sat 4/30/16 Virginia Internaonal Raceway none 6 Mon 5/30/16 Dominion Raceway Th, June 2 6:00 PM 7 Fri 6/17/16 Staﬀord Motor Speedway Th, June 23 5:00 PM 8 Sat 7/2/16 Columbus Motor Speedway Fri, July 8 12:30 PM 9 Sat 7/16/16 New Hampshire Motor Speedway Th, July 21 11:00 PM 10 Fri 7/29/16 Iowa Speedway Fri, Aug 5 2:00 PM 11 Fri 8/5/16 Watkins Glen Th, August 25 7:00 PM 12 Mon 9/5/16 Greenville Pickens Speedway Fri, Sept 9 11:00 AM 13 Sat 9/17/16 New Jersey Motorsports Park none 14 Fri 9/30/16 Dover Internaonal Speedway Th, Oct 6 4:00 PM

Race fans are the most brand loyal consumers on the planet

Devin O’Connell Racing oﬀers Title, Primary and Associate Markeng Partner packages

Prices vary based on the amount of exposure a potenal markeng partner desires and in the division you would like to partner in.

Title Partnership 2016 Full Season Our very best package

Primary Partner: Paral season or group race packages

Associate and Product Partners: Associate level partnerships are designed to ﬁt your budget.

Associate level includes: • Inclusion of your logo on the website, car, trailer, and hero cards. • Recognion during any media exposure including trackside or victory lane interviews • Distribuon of markeng material or coupons at the track

Beneﬁts of Title and Primary Partners

• Partner with Devin O’Connell in The Champion’s Challenge If your corporate responsibility matches with causes involving children, educaon or special needs, your company is a perfect ﬁt for the Champion’s Challenge.

• Driver and Show Car Appearances The car and driver are available for appearances at your company’s events, fairs, trade shows, or store openings

• Hospitality and Access to the Garage & Pit Area on Race Weekends Invite your standout employees, corporate guests or VIP’s to view the race from an unforgeable insider experience

• Product or Services Display on Race Weekends Set up a display for race fans to sample your product or get informaon about the services you provide

• Television and Internet “TV” coverage of many races

Addional Beneﬁts for Title or Primary Partners • Complete co-branding of your company with Devin O’Connell Racing including full branding with your company colors and logos on the car, hauler, uniform, team equipment and track/pit banners

• Full licensing rights to Devin O’Connell, his likeness and race car in your adversing and markeng

• Devin O’Connell available as your celebrity spokesperson per your markeng, promoonal needs, and merchandise

• Your company will be included in all markeng, press releases and trackside promoons and interviews

• Company logo and exposure on DevinOConnellRacing.com

• Your company included in social media posts and tweets

• Co branded custom designed hero cards and merchandise

• Opportunity to create your own merchandise for sale using the car and the likeness of Devin O’Connell

• Distribuon of your markeng material at the track including coupons and samples

• First right of refusal for Title Partnership with Devin O’Connell Racing in subsequent years

Legend Primary/Title Partner Major Associate Partner Associate or Product Partners

Title Partner Full custom branding of suit with only Associate and Product Sponsors

Legend Primary/Title Partner Major Associate Partner Associate or Product Partners

Title Partner Full custom branding of suit with only Associate and Product Sponsors

My favorite part of racing is being in the acon on the track. However, a close second is the interacon with the fans. I parcularly like meeng the young enthusiasc fans during the “meet and greet sessions” “Thank you for making Adan's first race and providing them a special experience a memorable and special experience that they, and their one. You now have a fan for life! Great driving last night and well deserved parents, will never forget. My win!” - Ashley goal is to set myself apart so the fans leave the track remembering me and my markeng partners.

“My daughter enjoyed watching you win! Thanks for making her night by letting her write her name on your car so she could ride along!” - Cynthia

“[Devin] sat right in this thing and didn’t need to adjust anything in the car. He just took off. Some of the stuff he was doing out there, veterans can’t even get “Now a graduate of the Allison Legacy a hold of that now. He is a very talented Series, he is ready to move on in his driver and ready to go. It’s going to be career. O'Connell lives in Madison, great for 2016.” Conneccut. It was a pleasure to have -Louis Hallstrom, Owner Hallstrom him in this series. He is a respecul Motorsports young man and has become a fierce race car driver who will make any sponsor proud...... ” -Pat Allison, Wife of NASCAR Legend Donny Allison

What makes Devin a true…champion is that as fast he goes, he always has me to be an amazing mentor and role model to those who look up to him. Thank-you so much for telling the bigger Disability? I think not!! Devin uses his story of Devin O’Connell. I was at the diﬀerence to make a diﬀerence. Race ausm resources fair yesterday I found on Devin, you will always be our hero!! that; like young African Americans - Lisa looking up to Jackie Robinson, and lile girls admiring Danica Patrick people of all (dis) Abilies were celebrang Devin, the guy who believes “Ausm has it’s advantages”. It is this kind of story that not only creates a role model among his peers, but changes the percepon of abilies, which leads to beer employment, independence and most of all some happiness. I have a feeling in a few years we will be saying “I knew him when.” - Lisa © 2015 Devin O’Connell Racing Thank You

Thank you for reviewing my markeng presentaon. I am confident that with the right partnership, we can produce an exceponal, winning team that will increase the exposure of your company. We have so much more to offer and would like the opportunity to show you. We can customize a program to fit your needs.

Everyone associated with Devin O’Connell Racing works extremely hard to produce a top notch team. We can apply the same principles working with your company. Our markeng program is ready to implement thanks to the guidance of Markeng at Full Speed, and we are dedicated to building a strong relaonship with the right partner.

Please feel free to contact us with any quesons you may have. We would love to sit down with you to further discuss the opons we have available. Our contact informaon is located on the next page please give us a call to schedule a me so that we can further discuss your opons.

Thank you, Devin O’Connell

Devin O’Connell, Professional Race Car Driver Team: Devin O’Connell Racing, Hallstrom Motorsports

Business Contact: Devin O’Connell Phone: 203-767-7729 Email: [email protected]

Devin’s Oﬃcial Social Media Outlets:

Oﬃcial Website: www.DevinOConnellRacing.com

Facebook: Devin Oconnell Racing

Twiiter: @_DevinOConnell

Instagram: @_DevinOConnell

2016 Racing Series: www.acour.com www.gspss.net

Home Track: staﬀordmotorspeedway.com