2017 Marke+ng Partnership Presenta+on P.O. Box 835 Madison, Connec+cut 06443 Ph: 203-767-7729 Email: [email protected] www.DevinOConnellRacing.com Introduc+on My name is Devin O’Connell and I am a professional race car driver from Madison, CT. My passion in life is auto racing and it is important to understand how auto racing has improved the quality of my life and has facilitated a path for me to help others. I know your Ame is valuable, so I want to capture your aenAon right away By telling you I have Asperger Syndrome, which is a form of AuAsm. What some people consider to Be a disability, I consider to Be a different ABILITY. Asperger Syndrome has not stopped me from Being one of the winningest drivers in the country, and has given me “giLs” that I like to use to inspire others affected By AuAsm. This proposal is going to give you a snapshot of who I am, what I have accomplished, and where I plan to go. The amBiAous plan that follows does not come together without a lot of hard work and the help from markeAng partners. I have worked hard and conAnue to work hard to learn cung edge markeAng techniques that can Be employed to help your company grow. Partnering with me is not just about pung a sAcker on the car. I can put my winning atude to work for you By offering a solid, diversified markeAng plan to expose your company to a Broad Base of the most Brand-loyal of all sports fans. I want to thank you for taking the Ame to learn more about me, my racing and the markeAng opportuniAes I offer. I look forward to working with you in the near future. Regards, Devin O’Connell © 2016 Devin O’Connell Racing Champions Challenge Career Highlights Auto racing has provided a “rich” life that I would not have had otherwise, and I want to share my experience and enthusiasm. The Champion’s Challenge is a program where I speak to school children, youth groups, and other enAAes on topics relang to excepAonaliAes, inclusion, and overcoming personal challenges. © 2015 Devin O’Connell Racing Champions Challenge Career Highlights Champions Challenge • Speak to groups and schools on the topic of excepAonaliAes. Looking to moAvate, inspire, and give hope • Find your purpose, your passion • What do you love to do • Find your people • Learn social skills in a comfortable environment • Inclusion • Everyone has something to offer • Buddy System • Respect • Respect earns respect • Treat others like you want to Be treated • AnA-Bullying • Leadership • Mentorship • Have parAcipants suBmit their story of overcoming personal challenge or how they made a difference in some ones life • Provide corporate partner swag • GiLs for aendees • Winners of inspiraonal stories suBmiCed • GRAND PRIZE for the winning story to include Honorary Crew MemBer at a race all expenses paid © 2015 Devin O’Connell Racing Champions Challenge Career Highlights © 2015 Devin O’Connell Racing Media Exposure 2017 Season Plan 2017 Plan: • Race full season in the NASCAR K&N Pro Series East • Race select Super Late Model races in the Granite State Pro Stock Series and CARS Tour • Work on Champion’s Challenge Program NASCAR K&N Pro East Series Super Late Model Racing in series such as the CARS Tour Super Late Model Tour and/or the granite Sate Pro Stock Series © 2015 Devin O’Connell Racing NASCAR K&N Pro Series East The series introduces NASCAR fans to the next generaon of stars, and the diverse mix of short tracks, road courses, and naonal series speedways appeals to a Broad range of motorsports fans. With idenAcal series racing throughout the country, the K&N Pro Series provides a cost-effecAve opportunity for young drivers to gain valuable experience and exposure to highly compeAAve racing. Television coverage • 12 of the 14 K&N East Pro Series races are televised on tape delay offering tremendous exposure of your Brand NumBer of NASCAR Fans: 75 million Average NASCAR Race aendance: 99,853 Total annual NASCAR ACendance: 3.6 million Peercent of NASCAR fans who are female: 40% Percent of fans who are willing to pay more to Buy a sponsor’s product: 66% Source: hCp://www.stasAcBrain.com/nascar-racing-stasAcs/ © 2015 Devin O’Connell Racing NASCAR K&N Pro Series East 2016 Schedule Below. 2017 has not Been released yet Day Date Track TV Air Date Time 1 Sun 2/14/16 New Smyrna Th, Feb 18 10:30 PM 2 Sat 3/12/16 MoBile Internaon Speedway Th, March 17 7:30 PM 3 Sat 3/26/16 Greenville Pickens Speedway Sat, April 2 7:30 PM 4 Sat 4/16/16 Bristol Motor Speedway Fri, April 22 1:00 AM 5 Sat 4/30/16 Virginia Internaonal Raceway none 6 Mon 5/30/16 Dominion Raceway Th, June 2 6:00 PM 7 Fri 6/17/16 Stafford Motor Speedway Th, June 23 5:00 PM 8 Sat 7/2/16 ColumBus Motor Speedway Fri, July 8 12:30 PM 9 Sat 7/16/16 New Hampshire Motor Speedway Th, July 21 11:00 PM 10 Fri 7/29/16 Iowa Speedway Fri, Aug 5 2:00 PM 11 Fri 8/5/16 Watkins Glen Th, August 25 7:00 PM 12 Mon 9/5/16 Greenville Pickens Speedway Fri, Sept 9 11:00 AM 13 Sat 9/17/16 New Jersey Motorsports Park none 14 Fri 9/30/16 Dover Internaonal Speedway Th, Oct 6 4:00 PM © 2015 Devin O’Connell Racing Investments and Partnership Options Marketing Partnerships Race fans are the most Brand loyal consumers on the planet Devin O’Connell Racing offers Title, Primary and Associate MarkeAng Partner packages Prices vary Based on the amount of exposure a potenAal markeAng partner desires and in the division you would like to partner in. Title Partnership 2016 Full Season Our very Best package Primary Partner: ParAal season or group race packages Associate and Product Partners: Associate level partnerships are designed to fit your Budget. Associate level includes: • Inclusion of your logo on the weBsite, car, trailer, and hero cards. • RecogniAon during any media exposure including trackside or victory lane interviews • DistriBuAon of markeAng material or coupons at the track © 2015 Devin O’Connell Racing Investments and Partnership Options Marketing Partnerships Benefits of Title and Primary Partners • Partner with Devin O’Connell in The Champion’s Challenge If your corporate responsiBility matches with causes involving children, educaon or special needs, your company is a perfect fit for the Champion’s Challenge. • Driver and Show Car Appearances The car and driver are available for appearances at your company’s events, fairs, trade shows, or store openings • Hospitality and Access to the Garage & Pit Area on Race Weekends Invite your standout employees, corporate guests or VIP’s to view the race from an unforgeCable insider experience • Product or Services Display on Race Weekends Set up a display for race fans to sample your product or get informaon about the services you provide • Television and Internet “TV” coverage of many races © 2015 Devin O’Connell Racing Investments and Partnership Options Marketing Partnerships Addi+onal Benefits for Title or Primary Partners • Complete co-Branding of your company with Devin O’Connell Racing including full Branding with your company colors and logos on the car, hauler, uniform, team equipment and track/pit Banners • Full licensing rights to Devin O’Connell, his likeness and race car in your adverAsing and markeAng • Devin O’Connell available as your celeBrity spokesperson per your markeAng, promoAonal needs, and merchandise • Your company will Be included in all markeAng, press releases and trackside promoAons and interviews • Company logo and exposure on DevinOConnellRacing.com • Your company included in social media posts and tweets • Co Branded custom designed hero cards and merchandise • Opportunity to create your own merchandise for sale using the car and the likeness of Devin O’Connell • DistriBuAon of your markeAng material at the track including coupons and samples • First right of refusal for Title Partnership with Devin O’Connell Racing in suBsequent years © 2015 Devin O’Connell Racing Marketing Partner Logo Marketing Partner Logo Placement on Race Uniform Placement on Race Uniform Legend Primary/Title Partner Major Associate Partner Associate or Product Partners Title Partner Full custom Branding of suit with only Associate and Product Sponsors © 2015 Devin O’Connell Racing Marketing Partner Logo Marketing Partner Logo Placement on Race Uniform Placement on Car Legend Primary/Title Partner Major Associate Partner Associate or Product Partners Title Partner Full custom Branding of suit with only Associate and Product Sponsors © 2015 Devin O’Connell Racing Connecting with the Fans My favorite part of racing is Being in the acAon on the track. However, a close second is the interacAon with the fans. I parAcularly like meeAng the young enthusiasAc fans during the “meet and greet sessions” “Thank you for making Adan's first race and providing them a special experience a memorable and special experience that they, and their one. You now have a fan for life! Great driving last night and well deserved parents, will never forget. My win!” - Ashley goal is to set myself apart so the fans leave the track rememBering me and my markeAng partners. “My daughter enjoyed watching you win! Thanks for making her night by letting her write her name on your car so she could ride along!” - Cynthia © 2015 Devin O’Connell Racing Testimonials, Quotes and Testimonials, Quotes and Recommendations Recommendations “[Devin] sat right in this thing and didn’t need to adjust anything in the car.