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Group-Pack.Pdf 70/30 Action Pack GROUP COORDINATOR: ……………………………………………………………………………………………………………………… GROUP EMAIL: …………………………………………………………………………………………………………………………………… 70/30 TEAM PHONE: 020 8688 3773 70/30 TEAM EMAIL: [email protected] Produced by S M Calvo and S Lawes at WAVE Trust, 2016. P a g e | 1 Hello! This pack has been produced to support you in developing local activity to reflect the national 70/30 campaign. In it you will find all the practical tools and resources you need to plan, run and evaluate activity to promote primary preventive messages to all relevant parties in your local area. This is also a communications guide. We want to help you get the key 70/30 messages under your belt, so you can focus on what’s really going to make the difference: Creating genuine relationships with local decision makers and ultimately persuading them to implement primary prevention. Empowering others to become champions for 70/30. Setting up further meetings, publishing articles, delivering talks and presentations… in short, making sure you’ve always got a next step, a call to action and you’re always up to something! Working as part of a local action group gives you the opportunity to multiply your network, divide and conquer tasks, focus on your individual area(s) of expertise, and make your campaign the strongest it can be! It’s also just a lot more fun! Let’s get started. Good luck and have fun! P a g e | 2 1. AN INTRODUCTION TO 70/30 3 a. THE ISSUE (LASER TALK) 4 b. WHO WE ARE 5 c. 70/30 KEY MESSAGES 6 2. KEY MESSAGING 8 a. GETTING THE 70/30 MESSAGE ACROSS 9 b. KEY STATISTICS 14 CONTENTS 3. ACTIVITY IDEAS 17 A. CAMPAIGN CHECKLIST 18 B. ACTION SHEET 19 C. PRESS 20 D. SOCIAL MEDIA 26 E. SERVICE PROVIDERS 39 F. POLITICIANS 35 G. COMMUNITY 39 4. MEASURING PROGRESS 46 5. CHAMPIONSHIP SCALE 47 6. IMPACT TRACKER 50 7. FUNDRAISING 51 a. FUNDRAISING 52 b. DONATION FORM 53 8. SUPPORTING MATERIALS 54 a. LASER TALK 55 b. TEMPLATE LETTER TO MP 56 c. TEMPLATE LETTER TO COUNCILLOR 57 d. TEMPLATE BLOG POST 59 e. TEMPLATE PRESS RELEASE 60 i. PUBLISHED ARTICLES 62 f. AMBASSADOR ROLES 65 g. CONTACT LIST 66 h. CONTACT LOG 67 i. AMBASSADOR SIGN-UP SHEET 68 P a g e | 3 An Introduction to 70/30 P a g e | 4 The Issue Did you know that during their lifetime, more than 1 in 5 children will suffer significant abuse or neglect? What’s even more shocking is that 90% of these children will receive no help at all. 70/30 is a movement aiming to prevent this harm before it happens and reduce child maltreatment by 70% by the year 2030. We know we can prevent maltreatment to children before it happens if we tackle the root causes during pregnancy and during a child’s first 2 years of life. But, too often, public policy is based on intervening after the damage has already occurred, and parents are stigmatised and demonised by the media and in their communities. Parents rarely set out to harm their children. Parenting is the toughest job in the world and it can be even harder for those who are dealing with issues such as mental health problems, domestic violence or substance abuse. Early and effective support can help parents to overcome these problems and avoid any negative impact on their children. 70/30 is empowering citizens to enrol decision-makers and the public in a primary prevention approach in order to bring about a large-scale system change in the way child maltreatment is tackled. We believe that a 70% reduction in child maltreatment by 2030 is possible and we are committed to making it happen. P a g e | 5 Who We Are The 70/30 campaign was started and is supported by renowned primary prevention charity WAVE Trust. We are a network of people – mums, dads, health professionals, students and everyone else committed to making a massive difference – dedicated to bringing about a 70% reduction in child maltreatment by the year 2030 – hence ‘70/30’. Our Story The 70/30 goal was created after WAVE received support from its partners and experts who agreed that 70/30 is achievable IF the right policies and actions are taken by decision makers and those holding the purse strings. The 70/30 Ambassadors Network was formed to make 70/30 a reality. People power is what will make system change happen in our communities to protect babies and in doing so reduce social inequality and relieve pressure on squeezed local budgets. Our Plan To achieve 70/30 we need to prevent the maltreatment of children before it happens by tackling its root causes. This means providing support to parents who may be struggling with mental health issues, substance abuse, domestic problems or other issues. Early, effective support can help mums and dads to deal with these issues and will reduce overall levels of child harm. Our biggest challenge is to get decision makers to see primary prevention as something urgent and needing to be in place now, not something ‘nice to have one day’. We will never stop ‘picking up the pieces’ and in fact levels of child maltreatment will never go down if we continue doing the same old things that we’ve – Albert Einstein always done. Primary prevention (preventing harm BEFORE it begins) could save up to £15 billion each year (Building Great Britons Report 2015). Preventing Adverse Childhood Experiences (ACEs) could reduce heroin/crack use by 59%, violent crime by 51% and unplanned teen pregnancies by 38%. Find out more at We’re making great progress sharing these messamessagesges with www.70-30.org.uk local politicians,politicians, community councillors, groups and newspapers,and the press AND- AND we we areare winning them over. We are continuing to increase our impact and developing strong local 70/30 action groups to get systems changed to ones where we ‘turn off the taps’ rather than ‘mopping up the floods’. P a g e | 6 An Introduction to Our Key Messages We believe that a 70% reduction in child maltreatment by 2030 is possible and we are committed to making it happen. Social Problems Substance Abuse ‘What is done to children they will do to society’ It’s often said that substance abuse, whether (Psychiatrist Dr. Karl Menninger, 1893 - 1990) it’s alcohol or drugs, is escapism from lives of horror. The experts call it ‘self-medication’. We need to create caring, peaceful citizens by supporting families before things go wrong. Happy people do not often indulge in such destructive and very costly behaviour. If we We cannot wash our hands of children by saying prevent people from becoming traumatised ‘it’s not my problem’. Children are everyone’s and unhappy then they are much less likely to responsibility and the results of maltreatment are take excessive drink and/or drugs. seen in our schools, workplaces and communities. Reducing adverse childhood experiences Achieving 70/30 will lead to a large-scale increase in (ACEs) such as child abuse, neglect and pro-social, productive young people and a decrease in welfare dependency and lifelong disadvantage. witnessing domestic violence could reduce heroin/crack use by 59%. Justice System Violence Violence is preventable. Violent personalities are not born - they are largely developed in 68% of the prison population have suffered abuse infancy. or neglect in childhood. (WAVE report, 2005). There are societies where child abuse, Better to not have them traumatised in the first domestic abuse and interpersonal violence are place by having them grow up in a home full of rare. (Levinson). We need to find and support love and care. all families at their times of crisis. If we create empathic human beings we will not We can create peaceful citizens by picking up have countless murder cases where it is said ‘the accused showed no emotion’. issues before they have serious, long term effects. Intergenerational cycles of violence can be broken. P a g e | 7 Intergenerational Harm Health Inequalities The 3 key factors that lead to problems in families being repeated are domestic violence, mental Research shows that inequalities begin from health issues and substance abuse. birth and become entrenched. Research also shows that childhood experiences have lifelong 25% of children who witness domestic violence impacts on physical and emotional health. develop serious social and behavioural problems. Children of mothers with mental health issues are We could stop many people developing mental twice as likely to experience a psychiatric disorder disorders, obesity, diabetes, heart disease and in childhood. many other health issues, if they just got the A primary preventive strategy will stop these right start in life. issues from transferring from one generation to the next. Maltreatment in infancy is responsible for much middle age illness (ACE Studies- V. Felitti). Economic Cost The UK annual cost of child maltreatment is c. £15 billion. Wouldn’t you like your taxes to be spent more wisely? That amount of money could build dozens of schools, hospitals, roads and so much more. Allowing our councils to spend almost half of our taxes (40% - Christie Commission) on “picking up the pieces” is not sustainable. What happens when they continue to spend more and more on damage caused by child maltreatment? Which services will we lose? Street lights, refuse collection, road repairs…? Investment in primary prevention is just that – an investment – just like investment in our physical infrastructure. It yields a long term return at least as good as, if not better than, roads and railways.
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