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Dpo Ře Sportu OBSAH 1 ÚVOD..........................................................................................................................................- 10 - 2 CÍLE A ÚKOLY PRÁCE..........................................................................................................- 12 - 3 TEORETICKÁ ČÁST ...............................................................................................................- 14 - 3.1 VÝZNAM SPORTU VE SPOLEČNOSTI ...................................................................................... - 14 - 3.1.1 Sociální interakce...........................................................................................................- 14 - 3.1.2 Zdraví a kvalita života....................................................................................................- 15 - 3.1.3 Rekreace.........................................................................................................................- 15 - 3.1.4 Ekonomický význam sportu............................................................................................- 15 - 3.1.5 Aktivní ob čanský život....................................................................................................- 16 - 3.1.6 Výchova a vzd ělání ........................................................................................................- 16 - 3.1.7 Sport jako prvek prožitku ...............................................................................................- 16 - 3.1.8 Státní reprezentace a mezinárodní kontakt....................................................................- 17 - 3.2 CHARAKTERISTIKA BÍLÉ KNIHY O SPORTU .......................................................................... - 17 - 3.3 ORGANIZACE SPORTU V ČR................................................................................................. - 19 - 3.3.1 Všesportovní kolegium ČR.............................................................................................- 19 - 3.3.2 Český svaz t ělesné výchovy ............................................................................................- 20 - 3.4 FINANCOVÁNÍ SPORTU POMOCÍ DOTA ČNÍCH PROGRAM Ů V ČR............................................ - 20 - 3.4.1 Zákon o podpo ře sportu .................................................................................................- 20 - 3.4.2 Schéma financování sportu a t ělovýchovy v ČR.............................................................- 22 - 3.5 POLOŽKY STÁTNÍHO ROZPOČTU PRO TVS PRO ROK 2010 .................................................... - 22 - 3.5.1 Státní sportovní reprezentace.........................................................................................- 22 - 3.5.2 Mládež a t ělovýchova.....................................................................................................- 23 - 3.5.3 Schéma dota čních program ů pro rok 2010....................................................................- 23 - 3.5.4 Státní podpora sportu pro rok 2011...............................................................................- 24 - 3.6 MARKETINGOVÝ VÝZKUM ................................................................................................... - 25 - 3.6.1 Proces marketingového výzkumu ...................................................................................- 25 - 3.6.2 Zdroje dat.......................................................................................................................- 27 - 3.6.3 Sb ěr primárních dat .......................................................................................................- 27 - 3.6.3.1 Kvantitativní metody ..........................................................................................................- 27 - 3.6.3.2 Kvalitativní výzkum............................................................................................................- 29 - 3.6.4 Zpracování a analýza dat...............................................................................................- 30 - 3.7 SPORTOVNÍ PRODUKT .......................................................................................................... - 30 - 3.8 SPORTOVNÍ DIVÁCTVÍ .......................................................................................................... - 31 - 3.9 SPORTOVNÍ ZA ŘÍZENÍ .......................................................................................................... - 32 - 3.9.1 Klasifikace sportovních za řízení ....................................................................................- 32 - 3.9.2 Rychlobrusla řská dráha - dlouhé trat ě ..........................................................................- 34 - 3.9.3 Short track – krátké trat ě ...............................................................................................- 35 - 4 METODOLOGICKÁ ČÁST.....................................................................................................- 36 - 4.1 POPISNÁ ANALÝZA .............................................................................................................. - 36 - 4.2 SWOT ANALÝZA ................................................................................................................. - 37 - 4.2.1 Analýza externího prost ředí (p říležitosti a hrozby)........................................................- 37 - 4.2.2 Analýza interního prost ředí (silných a slabých stránek)................................................- 37 - 4.2.3 Využití informací ze SWOT analýzy ...............................................................................- 37 - 4.3 DOTAZOVÁNÍ NA POSTOJE ................................................................................................... - 38 - 4.3.1 Metody dotazování.........................................................................................................- 39 - 4.3.1.1 Osobní dotazování ..............................................................................................................- 39 - 4.3.1.2 Písemné dotazování ............................................................................................................- 39 - 4.3.1.3 Telefonické dotazování.......................................................................................................- 40 - 4.3.1.4 Elektronické dotazování......................................................................................................- 40 - 4.3.2 Tvorba dotazníku ...........................................................................................................- 41 - 4.3.2.1 Úvodní otázky.....................................................................................................................- 41 - 4.3.2.2 Věcné otázky.......................................................................................................................- 41 - 4.3.2.3 Filtra ční otázky ...................................................................................................................- 41 - 4.3.2.4 Identifika ční otázky ............................................................................................................- 42 - 4.3.2.5 Možnosti odpov ědí..............................................................................................................- 42 - 4.3.2.6 Strukturovanost dotazníku ..................................................................................................- 42 - - 8 - 4.3.2.7 Logické vazby dotazníku ....................................................................................................- 43 - 4.3.3 Metody dotazování použité v diplomové práci...............................................................- 43 - 4.3.4 Stanovení vzorku ............................................................................................................- 44 - 4.3.4.1 Vzorek s částe čně ovlivn ěným výb ěrem.............................................................................- 44 - 4.3.4.2 Vzorek s neovlivn ěným výb ěrem........................................................................................- 44 - 4.3.5 Popis souboru ................................................................................................................- 44 - 4.3.6 Vyhodnocení dotazník ů ..................................................................................................- 46 - 5 ANALYTICKÁ ČÁST...............................................................................................................- 47 - 5.1 RYCHLOBRUSLENÍ NA DLOUHÉ DRÁZE ................................................................................ - 47 - 5.2 ČESKÁ RYCHLOBRUSLA ŘSKÁ REPREZENTACE – NOWIS TEAM ............................................ - 47 - 5.2.1 Martina Sáblíková..........................................................................................................- 48 - 5.2.2 Karolína Erbanová ........................................................................................................- 48 - 5.3 PROJEKT VÝSTAVBY RYCHLOBRUSLA ŘSKÉHO AREÁLU ....................................................... - 49 - 5.3.1 Lokalita – Velký Osek ....................................................................................................- 49 - 5.3.2 Velkoosecká sportovní, a.s.............................................................................................- 49 - 5.3.3 Informace o plánovaném stadionu.................................................................................- 50 - 5.3.4 Základní popis objekt.....................................................................................................-
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