For businesses who connect Issue 3 Barter Mag
Friday Flyer - a lesson in taking off
Need a break? 1,400 accommodation options world-wide with Bartercard
Fillaudeau’s - steady cooked success from province to plate
Bartercard tips from a business coach
We’ve listed ASX debut marks the start of Bartercard expansion
Jo Sherline, Friday Flyer Bartercard: 1,400 accommodation options world-wide minus the price tag
Fancy a tropical escape to a resort Island life: in Thailand or a cocktail at your own Yasawa, Fiji private villa in Vanuatu? Perhaps a bungalow on a sandy beach in Gold Coast speaker and business coach Sharon Jurd recently Samoa would be more to your liking. traveled to Yasawa Island in Fiji where she saved 100 per cent of her accommodation and dining cash cost at the If you love the luxury of travel without the hefty exclusive Yasawa Island Resort and Spa by purchasing it on price tag of accommodation, Bartercard serves Bartercard. Her seven night stay at the luxury resort (and up the perfect solution for its members; nearly the only resort on the island) was situated in one of the 1,400 accommodation options in idyllic settings most remote and secluded parts of Fiji, featuring 18 luxury world-wide at no cash cost. So if you are a small bungalows just a few steps away from pristine waters. to medium-sized business owner looking to Part of 20 or so sparsely populated volcanic islands in conserve cash in more places than just your Fiji’s west, Yasawa has six small villages and one five star business, it might pay to look into Bartercard resort and is so untouched that there are no roads, shops Tourism next time you need a getaway. or banks - making it the destination of choice for travelers With hotels, resorts and guest houses looking to kick back or explore off the beaten track. across exotic travel destinations including the Pacific Islands, Thailand, the UK, Europe, Cyprus, UAE, the USA and New Zealand, Top things to do: “Snorkeling, picturesque hikes, a visit to Bartercard also offers extensive stay options the local villages to explore how the locals live day to day, in Australia. This includes almost 600 and private island trips with seafood platters included – this accommodation choices domestically. is where they take you by boat to a secluded beach for your own private use. Escaping to explore the untouched beaches on the surrounding islands is completely surreal.” Getting there: “You catch a chartered flight out of Nadi which takes around half an hour.” Will you use Bartercard to pay for accommodation again? “Absolutely! We’re heading to Thailand, but may head back to Yasawa first. Paying for accommodation on Bartercard is a fantastic way to conserve cash so that I have it ready to spend on other things while I’m away.” How else will you be spending your trade dollars in the future? Securing venue space at Gold Coast resorts for my events which run up to 12 times a year – it will not only save the expense of venue hire but allow me to offer accommodation packages to my clients.
Sharon is the director of HydroKleen Australia and was was recently named QLD/NT Franchise Woman of the Choose from 1,400 accommodation Year by the Franchise Council of Australia. She is also a houses across destinations world best-selling author and provides business coaching and wide on Bartercard. mentoring services through Sharon Jurd Events. Visit mybc.bartercard.com for listings. For more information visit sharonjurdevents.com.au.
2 BarterMag Bartercard is celebrating the next chapter of its life as a listed company following the successful IPO of its parent company, BPS Technology.
As the world’s largest trade exchange, Bartercard’s goal of bringing Contents customers to merchants has always been driven by our passion for people and being the best at what we do. Expansion into new markets Rev heads take to the both domestically and world-wide has been our vision from the start, track on Bartercard 4 and the next step towards this expansion was recently marked by a milestone achievement. Framing and selling MCG history 5 In September, we announced that our parent company, BPS Technology, debuted on the Australian Securities Exchange (ASX) What is Bartercard? 6 following a successful IPO that reached its full subscription of 28 million Steady cooked success from shares. BPS encompasses three divisions; Bartercard, TESS, our cloud- province to plate 7 based software platform that powers Bartercard and bucqi, a digital wallet and loyalty app. This feat easily marks the most important date Friday Flyer in the Group’s history and a step towards capitalising on considerable – and a lesson in taking off 8 growth opportunities, including the roll-out of TESS to trade exchanges globally, expanding our offering of bucqi, and perusal of Bartercard tips from new acquisitions. a business coach 9 At listing, BPS Technology had more than 450 shareholders, including BPS listing 10 a number of brand-name national and international fund managers as well as almost 100 staff and Bartercard franchisees in Australia and Tumeric - could more of New Zealand, the UK and USA. I would like to thank everyone who it spice up your life? 11 supported us during this important time, and I hope you can join me in raising a toast to celebrate a successful entry into the market. Do you want to take control of After two years of research and development, we’ve finally launched your retirement income? 12 our brand new trading platform. mybc serves a list of benefits and It’s all about attitude at Altitude 13 improvements to members including an online presence that promotes businesses locally, nationally and globally. We are pleased Aura Bar - stacking up to $1,500 to give our members a smarter and more sophisticated platform that’s in savings weekly 14 more convenient and digitally focused. The Bartercard Foundation 15 This is a very exciting time to be with Bartercard, with new opportunities opening up every day and a strong presence in the Never alone in business 17 regions where we operate. I hope you enjoy this issue of BarterMag which shares some of our member stories and demonstrates the Sitting is the new smoking 18 positive impact we are making every day. Best regards,
Published by Bartercard Australia
Level 2, 121 Scarborough Street Brian Hall Southport Qld 4215 CEO and Founder Bartercard Operations Aus Pty Ltd 1300 BARTER (1300 227 837) bartercard.com.au Building a brand Rev heads take to the track on Bartercard
Self-confessed “rev heads” Dean and Therese Walker from Northside Fire Service in Brisbane are literally having the time of their life spending their Bartercard trade dollars.
ean and Therese are long When building their first home they Earning trade dollars time V8 Supercar fans, and conserved cash on the finishing It’s a good thing Dean and Therese Dhave regularly attended V8 touches, paying for electrical work, have no trouble earning trade dollars - supercar events for years. Then their air conditioning, tiling, carpet, window numerous businesses use their services. Bartercard membership provided the coverings, landscaping and fencing Northside Fire Service provides fire opportunity to sponsor a supercar on Bartercard. Therese estimates safety training and fire extinguisher team in the Dunlop Series in Townsville, they saved about $25,000 in cash. maintenance, and can also create using trade dollars. The $15,000 evacuation plans and diagrams. They sponsorship package included 3 x ‘hot Rewarding staff and family help local businesses meet their laps’ around the track as passengers, The availability of trade dollars has obligations when it comes to fire weekend passes for six people, also provided an opportunity for safety. They welcome trade dollars, exclusive access to the ‘Pit Lane’ and them to reward their staff. In 2012 they and some 25-30% of their turnover garage, networking with the teams treated the entire team to corporate comes from Bartercard members. and other motoring enthusiasts, seating and catering at the State of and of course, a great branding Origin. Gifts and flowers for friends and Smart trading in other areas opportunity. Dean and Therese jumped family have also been purchased on Therese recently decided to sell her at the opportunity and had the thrill trade. Even the family pet has been bakery business in Rockhampton of their lives as ‘their’ supercar took in on the act with a local veterinary where she’s increased the potential to the track. In fact the thrill was so surgeon accepting Bartercard. for a quick sale by offering Bartercard addictive, they took up the sponsorship members the opportunity to buy for the next round at Ipswich. Trade clients generate cash clients with a 50% trade dollar component. One of the major benefits of Bartercard More than just a thrill membership for the business has been Next on the cards is a holiday to New Zealand where the couple While the thrill of being more cash referrals. According to Therese, plan to use Bartercard to cover closely involved was the motivating one trade client refers approximately the cost of accommodation. factor behind their sponsorship, 20 cash clients to Northside Fire Service every year. “This is something they’re confident that the increased Did you know that Bartercard has we encourage wholeheartedly”, exposure is bringing in new business 1,400 accommodation options she said. “Bartercard members are - networking opportunities have available without the cash expense? increased, and their Facebook page acutely aware that we all need to likes jumped by 25% in just 3 weeks. support each other in business.” Visit mybc.bartercard.com to see where you can go. Saving on ‘big ticket’ items When Northside Fire Service joined Bartercard four years ago, Dean and Therese decided they’d use the trade dollars earned primarily to make ‘big ticket’ purchases that improved their business and lifestyle, or simply gave them joy.
4 BarterMag Building a client base
Framing and selling MCG history
Pete Williams, Infiniti Telecommunications
Pete Williams from Infiniti Telecommunications has been a Bartercard member for over a decade. He’s learnt a thing or two about using his trade dollars over that time, but around the time Turning your he joined Bartercard he had one hell of an idea – and it’s been million dollar bringing in the cash ever since. idea into reality hen the old Melbourne Cricket Infiniti Telecommunications Ground (MCG) was undergoing An entrepreneur by nature, Pete has Would you like to hear more Wredevelopment, the young established multiple businesses including marketing advice from ‘the Pete Williams was busy reading ‘The Infiniti Telecommunications, On Hold man who sold the MCG’? One Minute Millionaire.’ Impressed by Advertising, Simply Headsets, and Preneur Pete is also a published a success story of a New Jersey man Group. He set out in business with Infiniti author of four books who had framed small pieces of the old Telecommunications at an early age, including How to Turn wooden Brooklyn Bridge Walkway with and along with his partners, they’ve put Your Million-Dollar certificates outlining its history, and sold Bartercard to good use time and time Idea into a Reality. them to make his fortune, Pete racked again. They began by using Bartercard Visit petewilliams.com.au his brain for an equivalent opportunity as a means to build up a client base and in Australia. Thinking the demolition penetrate a highly competitive market. work at the MCG might provide an A few years in, Infiniti moved away from opportunity, the 21 year old with more providing phone carrier services, and enthusiasm than expertise hit the phones. into providing hardware, servicing and It didn’t take him long to track down installing phone systems. They offer the wrecking company that had just phone system service, maintenance and demolished the old Ponsford Stand. Yes, fully refurbished systems on Bartercard. they did have some wood. Would he be interested in some of the carpet too? That Current strategies for trade dollars would be the famous MCG crested carpet Pete prefers to use his trade dollars that had been trodden by many famous for business expenses that are cricketers and dignitaries over the years. tax deductible and contribute to retaining existing clients, reducing Pete’s idea quickly took shape. He cash expenses, and rewarding staff. purchased the wood and carpet from the wrecking company for a very paltry sum, A significant benefit has arisen from made arrangements with framers and boosting the Infiniti client base with couriers, and put his plan into action. As trade clients – increasing the numbers a Bartercard member, Pete secured the has allowed Pete’s business to framing services through a member, so he negotiate better deals with suppliers, was able to put much of the cost to trade improving his margins to help make Pete Williams framed the famous the business more profitable. MCG crested carpet to create dollars, and reap the rewards in cash. pieces of memorabilia selling He created “a couple of thousand” between $600 - $2000. beautiful pieces of memorabilia by Contact Infiniti directly on framing the crested carpet. Most have 1800 850 214 for telecommunications sold over the years at varied prices, support Australia wide. bringing in $600-$2,000 per piece. Visit mybc.bartercard.com for There are just a few hundred pieces left, copies of Pete’s book and limited which Pete continues to sell on eBay and edition pieces of the MCG. through his website owntheg.com.au.
Issue 3, 2014 5 What is Bartercard? And how does it work… Bartercard is a business network made up of over Gone are the days of swapping a cow for a pig 20,000 members in Australia and 55,000 around or a chicken for a goat. The power of modern the world. It is designed to assist businesses to bartering is that you can conserve cash and improve cash flow and reduce cash expenses reduce expenses by using our digital currency, through the use of modern bartering. known as a trade dollar, to swap your goods or services indirectly with any business within the 6 benefits for business... Bartercard network.
1. More customers 4. Sell excess stock Most businesses employ sales people, advertise, reduce For many businesses selling excess stock means prices or offer incentives to gain more customers. By using discounting, running dealer promotions or sadly Bartercard you gain more customers by promoting your writing off the stock. The benefit with Bartercard is business directly to the membership base through the you sell excess or discontinued stock at the normal many sales channels and by building relationships at the selling price avoiding the need to reduce your profit networking events. It’s like having an extra marketing arm margins. You can promote your excess stock to the in your business which directly results in increasing your 20,000 members on Bartercard’s online facilities, sales opportunities and creating cash referral business. eNewsletter or at a stand at the many trade shows.
2. The power of Bartercard trade dollars 5. Capture lost revenue When you barter trade using Bartercard you are Most businesses have a certain amount of downtime, ultimately buying with your cost of products or be it on certain days or at certain times of the year with services. Therefore, you are buying at the purchasing the flux of seasonal trends. Bartercard’s goal is to assist discount that is inbuilt into your margin. you to gain additional customers to utilise business To put simply, if it costs you 35c in the dollar to downtime. For example, hairdressers may fill empty spots provide your product or service, then for every in their diaries, restaurateurs may fill empty tables, hotels $100 trade you spend it really only costs you $35. may fill empty rooms, and professionals may fill empty So you are in fact buying at a 65% discount! appointments with additional Bartercard customers. By filling downtime you are effectively gaining revenue By understanding this benefit you may be starting to that you would otherwise have lost or missed out on. grasp the power that Bartercard offers businesses.
3. Reduce cash expenses 6. Interest free line of credit Bartercard members receive an interest free line of The way to maximise your purchasing discount is credit ranging from $5,000 to $25,000 trade dollars to look at all the current expenses that you have in which allows them to make purchases immediately your business such as advertising, bookkeeping, upon joining the Bartercard network. This interest- legal, printing, graphic design, business lunches and free line of credit allows you to continue to grow your so on. By using the services of business members business even during times when your cash flow has within the Bartercard network you can pay for these slowed, without incurring crippling interest rates. expenses with trade dollars instead of cash.
To give you a snapshot Bartercard currently has 500 advertising/media companies like radio and magazines, 188 bookkeepers, 294 printers, 1,570 restaurants and cafes and 216 graphic designers! The spending options for your business are enormous; therefore your cash savings are also enormous.
Could any of these benefits help your business? We would love the opportunity to help you to achieve your business and lifestyle goals. Contact our friendly team on 1300 BARTER (1300 227 837) or visit www.bartercard.com.au/contact-us
6 BarterMag Extra customers
Steady cooked success from province to plate
If you haven’t yet tasted the mouth-watering delicacies of Fillaudeau’s, you’re in for a treat. From the Parfait de canard (duck liver and cognac parfait) to Escargots a l ail (burgundy snails with garlic butter), Fillaudeau’s serves up some of the most sought-after classic French cuisine in Perth. Owner Manu, who started the business using Bartercard, said it’s all about authentic flavours with a modern twist.
he best Mediterranean is simple poultry, eggs, fruit and vegetables and flavoursome and Fillaudeau’s from local markets in Perth,” he said. does it well. A plate from its kitchen with T “Supporting our local farmers and growers Manu will take you to the village where the means there is more quality and variety Q&A bread is baked by the artisan baker, the in our produce which is important charcuterie is prepared with meat from for us, as our kitchen relies on many Favourite dish and the land and cheese is made from local flavours. Fresh food is abundant in this what wine would milk. French-born chef Manu Fillaudeau region so why choose anything else?” you pair it with? has built a reputation on quality and Confit duck paired taste which his restaurant books out for. The partnership between restaurant and cellar door brings many benefits to the with chateauneuf He and his wife Jazz started a venture local appeal, with guests coming in to du pape (a wine with a local winery at the Pinelli Estate, taste the wines before sitting down to from the southern situated on the outskirts of Perth. A enjoy a meal, or buying a wine tasting and region of France) widely acclaimed establishment of lunch/dinner package where a carefully delicacies followed shortly, with Manu matched drop is served with each course. What are your sweeping up five industry awards in top three tips for just two short years including four Bartercard is renowned for supporting dimmis and Restaurant and Catering’s business startups which has led to lasting entertaining at home? 2013 Award for Excellence. local partnerships and some immensely Good company, good successful culinary ventures such as the food, good wine Coming from Angers, a small village in steady cooked success of Fillaudeau’s. the west of France famous for its wine, he said he grew up on the farm learning “In a nutshell we’ve used Bartercard to What are customers traditional culinary techniques, confecting purchase all the essentials; from tables, looking for in a dining delicacies and cooking with flavours that chairs, curtains and furniture for the experience right now? had been passed down for centuries. front of the restaurant to ovens, fridges, Local and responsible kitchen equipment, our point of sale, sourcing, value for “We had fresh milk on our doorstep computers, printers and ink,” he said. each morning, bread from the baker, money, hospitality eggs from the chooks and grew Bartercard has attracted approximately from the host all of our vegetables,” he said. 10 per cent extra customers to the restaurant leading to referrals, allowing Growing up on the farm where food Manu to share his culinary approach was sourced from the land rather of simple and flavoursome cuisine than the supermarket, he said it was with more food loving locals. important for him to support local industry within his own business. If you live in Perth or visit the city and haven’t yet dined at Fillaudeau’s “60% of our ingredients are sourced visit www.fillaudeaus.com.au. They within 18 kilometers of the restaurant accept bookings on Bartercard. Fillaudeau’s including seafood, meat, free-range RESTAURANT
Issue 3, 2014 7 Building a business Friday Flyer a lesson in taking off
o and Wayne Sherline started their As Jo and Wayne tried to push into new business Friday Flyer almost five years regions, there was always some reluctance Jago from their garage. Print media on the part of businesses to commit to a was declining, and the fallout from the new publication they were unfamiliar with. GFC was still biting. There were plenty of Attracting Bartercard clients was much people who thought that starting a new easier because advertising is often at the print publication wasn’t such a hot idea. top of the spending list for many member But Jo and Wayne thought otherwise. businesses. And once advertisers begin to They intended Friday Flyer to become come on board, it becomes easier to attract Jo’s tips for a welcomed community newsletter others. So in that way, securing Bartercard packed with interesting material and event businesses for advertising space assisted successful information, supported by advertising that Friday Flyer to get traction in new areas. trading was locally targeted and cost effective – But Jo says their best spend on Bartercard what better time to offer local businesses came about quite by chance at a Bartercard »» Get to know your Trade an effective and affordable means of networking function in December 2013. Co-ordinator and develop reaching out to their community? There she met a business mentor, Bradley a good relationship. Having It took some time to get Friday Flyer flying Charles Stubbs, who would become a co-ordinator who actively – the couple patiently waited for about a instrumental in guiding them to new seeks opportunities year to secure a contract with Australia heights. At the time they met, Jo said they’d for you is gold. Post to deliver the publication. They become “far too comfortable with how well began distributing Friday Flyer weekly to the business was doing, almost complacent, »» Engage with other around 30,000 households. Circulation and we’d lost sight of our initial goals.” Their members – network is now at about 164,500 – it’s the largest mentor reignited their passion and Jo and and ask your Bartercard print media distribution on the Gold Coast Wayne are now busy with plans to expand clients how they spend and has grown from 8 to 12 pages in across Brisbane and then interstate. their trade dollars. size. And it’s not just one publication – it’s divided into four regional Friday Flyers to Using trade dollars imaginatively Jo and Wayne are always looking to spend »» Always be aware of the ensure that the content and advertising trade dollars in ways that contribute to need to balance the is highly relevant to local readers. business growth, but are also happy to volume of cash and trade Since start-up, Friday Flyer has become a spend in ways that give them pleasure dollars in a way that popular community newsletter that many or benefit the family. The couple have benefits your business. Gold Coasters rely on for information enjoyed holidays at a Wellness Retreat, about local events, and special offers from purchased office furniture, legal services, local businesses. The high quality glossy stationery and cinema advertising. On publication includes a broad range of news, one occasion, they treated the entire special-interest features and recipes. extended family to a holiday in Cairns, How Friday Flyer used where accommodation, meals, and a tour Bartercard to expand of the Daintree Forrest was all paid for with trade dollars. Next on the cards may Friday Flyer became a Bartercard member be property development where Jo and soon after set-up and their membership Wayne hope to use of a range of Bartercard has played a significant role in helping member services to reduce the cash outlay, Jo and Wayne to expand their business and a rewards scheme for staff who don’t in two completely different ways. have the incentive of sales commissions.
Jo and Wayne began distributing Friday Flyer weekly to around 30,000 households. Circulation is now at about 164,500 – the largest print media distribution on the Gold Coast.
8 BarterMag Be strategic
Bartercard tips from a business coach
en Fewtrell of Action Coach Australia and New Zealand knows a thing or two about what it takes to run a successful business and about implementing strategies that help businesses to grow. After successfully establishing and expanding Ba transport business by the age of just 24, Ben realised that he had a knack for sales and for growing a business, and it was this process that excited him the most. He sold his transport business and stepped into the world of business coaching. Running Action Coach since 2002, Ben’s team of twenty is based in Sydney and his nine business coaches service clients not just locally, but throughout Australia and New Zealand. Ben signed up with Bartercard in 2003. The concept attracted him because he could see that Bartercard was effectively another great network of like-minded business owners that he could interact with, and it seemed likely many would be interested in coaching services that would allow him to build on his existing client base. We spoke to Ben to get his tips on how members could best put Bartercard to work to benefit their business. 1 2 3 Create a clear earning Learn how to spend Use Bartercard strategy when you trade dollars well to fill the gaps join and stick to it Ben recommends aiming to spend trade dollars Earning trade dollars is According to Ben, the biggest not just on regular business expenses, but on usually easy. With that in ‘problem’ with Bartercard is that marketing related items that will directly or mind, you might benefit it’s just too easy to earn trade indirectly contribute to customer acquisition. For from nominating products dollars. It’s a good concept, but example, Ben holds workshops at a large venue or services that are most because you do need to pay that accepts trade dollars for room hire and cost effective to trade tax on all income - cash and alcohol. From time to time, he purchases signs through the system. “For trade - and you will have certain and banners and printing services on trade. “I also us, results come very expenses that must be paid for use it to spoil clients, by value adding or enhance quickly. If I want more in cash, you need to accurately the experience they have with us” he said. trade dollars, I get our establish just how much trading While Action Coach had many cash suppliers telemarketer onto it and you can comfortably do on in place that they were reluctant to change, we quickly fill the spots.” Bartercard. “You need to begin handyman services, rubbish removal and with a good strategy in place, pest control are among the periodic expenses and stick with it,” he advised. they’ve been able to pay for in trade dollars.
Coaching Services on Bartercard Ben welcomes Bartercard clients to the Action Coach programs. “The ‘BusinessRICH’ program is particularly popular with Bartercard members”, says Ben “It’s held several times a year with limited numbers so members need to book early.” The BusinessRICH program is an intensive high value one day workshop where participants learn about a range of topics including lead generation, marketing plans, increasing sales and profits, generating more referrals, and maximising cash flow.
Find out more at actioncoachanz.com/bartercard
Issue 3, 2014 9 In the Spotlight
BPS listing marks the start of expansion
In September Bartercard was pleased to announce the debut of its The future is bright for BPS new entity and parent company BPS Technology on the Australian Technology which plans to use its recently acquired Securities Exchange (ASX), the first plank of its offshore expansion funds for offshore expansion. plans. The listing followed a successful Initial Public Offer (IPO) that Pictured: the Board of BPS reached its full subscription of 28 million shares. Technology (back to front, left to right) CFO Tony Weise, Managing Director Brian encompasses three market, that received support from Hall, Non Executive Director divisions; Bartercard, institutional and retail investors, 450 Tony Lally, CEO Trevor BPSTESS, a cloud- individual investors, plus almost 100 Dietz, Chairman Murray based software platform that powers staff and Franchisees in Australia, d’Almeida and Non-Executive the Bartercard system, and bucqi, New Zealand, the UK and the USA. Officer Andrew Pipolo. a digital wallet and loyalty app. The announcement also attracted The announcement marks a new chapter significant media interest securing of expansion into international markets coverage in local and national press. with plans to add 20 new regions each “We look forward to a future of positivity, in the USA and UK within the next five opportunity and hard work but most years, pursue acquisitions and roll out importantly the capacity to reward those its cloud-based software Tess across who have supported us in our journey,” the industry world-wide. BPS Chief Mr Dietz said. “The listing marks the Executive Officer, Trevor Dietz said that end of one chapter and the beginning the listing is an exciting announcement of another even more exciting chapter underpinning a period of growth. – one that will see us reach across the “Bartercard is already the largest player in globe via all three divisions within our the growing trade exchange industry and business delivering on our promise of the IPO is a unique opportunity to expand bringing customers to merchants.” into international markets,” he said. “As Bartercard’s Australian arm was bought a listed entity Bartercard will be able to out in 2007 by its local management acquire trade exchanges around the team COO Mr Trevor Dietz, CEO Brian world and roll out our innovative software Hall and CFO Tony Weise who went platform as a global service offering.” on to buy the international arm and The float valued BPS at $58.5 million will retain a 52 per cent stake in BPS. marking a ‘rock solid’ entry into the
10 BarterMag Health and Wellbeing
Turmeric could more of it spice up your life?
ost of us want to be slim antioxidant properties. As a result he’s their energy levels. Metabuz, as the and healthy and there’s created ‘Metabuz’, a product that’s name implies, is designed to boost your Mno shortage of product packed full of natural substances with metabolism while increasing your intake offerings that promise to help us in those properties, including turmeric of antioxidants and anti-inflammatories. this endeavour. Add to that the range as the main ingredient. He’s used of advice handed down from the Bartercard to help get the word out Metabuz ingredients health industry, and the barrage of about his product and his weight loss While the main ingredient is turmeric, promotions about ‘super foods’ and it’s method, but more on that a little later. Metabuz also contains cinnamon, a wonder we’re not eating main meals kelp, fennel, black pepper, vitamin C, consisting of garlic and onions served Antioxidants and anti- calcium, vanilla bean and stevia. It with broccoli and cabbage puree inflammatories comes in a powder form and is mixed and topped with turmeric, cinnamon, John is fascinated by the huge effect with water to form a tasty drink. As quinoa and seaweed! Mmm. Perhaps that simple dietary factors can have with many active plant ingredients we it’s not such a wonder after all. on our overall well-being. He said hear great things about, the amount of that scientists now know that many turmeric likely to be needed to make The golden spice conditions and ailments stem from a decent difference is more than we’d But could the ‘golden spice’ turmeric, either oxidated damaged and/or like to be served at dinner, but John used liberally in cooking throughout inflammation in the body. “The causes says it’s condensed in Metabuz, with India and the Middle East, really spice vary but certainly dietary factors, stress one serve providing the equivalent up your life as well as your food? It’s or inactivity, or a combination of those of about 4 kilograms of turmeric. been used for centuries for medicinal can be responsible,” he said. “I set about purposes, for the prevention and trying to create a product that was easy The Charlick Method treatment of various ailments from to consume, and would be a potent Putting his knowledge in biochemistry allergies and arthritis to worms and antioxidant and anti-inflammatory and microbiology to use, John has also wounds, and for general wellbeing. addition to the diet. Turmeric contains developed a three phase approach to weight loss incorporating Metabuz, A microbiologist and biochemist both and there have been over to help people lose weight quickly in Western Australia thinks that the 5,000 studies done on its effect.” and consistently. When you make evidence coming from studies into Indeed, you’ll find many studies your initial purchase, you’ll be sent a Turmeric is too compelling to ignore. mentioned online that look at the effect 12 page booklet outlining his weight Bartercard member John Charlick has of turmeric on a range of conditions loss method and listing the foods spent seven years researching various from Alzheimer’s to cancer cells. recommended to boost your efforts. food substances,and in particular those However, John’s focus is on assisting known to have anti-inflammatory or people to lose weight and improve
Try it out on Bartercard John has made use of his Bartercard membership to extend his reach and grow his business. He said Bartercard is great for sceptics, making people more open minded to try new products You can find out more about John and Metabuz “because they’re not risking their cash.” at www.thecharlickmethod.com
As with all products that may affect your metabolism, digestion and weight, you should visit your doctor to discuss your plan.
Issue 3,1, 20142014 11 In the Spotlight
Do you want to take control of your retirement income?
Many Bartercard members have superannuation accounts but are they paying any attention to them? This can be a dry subject but unless you can comfortably answer (1) how much income you will need when you retire, and (2) when exactly you will become financially independent, we suggest you read on.
ome people don’t do any financial (e.g., BT wrap, Colonial First State planning. You don’t have to have (CFS), Asgard, MLC etc.) Sa lot of money to do so; it’s more • Ongoing superannuation about what you do with the money advice on barter you have than how much you’ve got. • Industry Super Funds on barter So, are you using your Bartercard trade dollars to pay for financial professional So why pay cash for financial advice services? If you have a business, some when you could possibly be using advice you could receive might include a trade supplier and conserving information on asset protection and estate cash within your business? planning. If you’d like a self-managed Superannuation fees are not tax super fund (SMSF), you can set one up deductible in your personal tax return. with the assistance of an accountant This is a fairly important point as you or financial planner on trade too. There are once again incurring a cash expense are specialists who work in the field of that you can’t claim on your tax. So SMSFs and it’s important that you get why pay cash? Some financial planning Author: Ian McKenzie the right advice. Bartercard can also fees can be tax deductible. Of course, Chartered Tax Adviser, Member of SPAA advise you on Industry Super Funds. if you have a SMSF they would be Taxation, Superannuation totally tax deductible within the SMSF. and Financial Planning SMSFs is the fastest growing sector of ASIC Registered SMSF Auditor, superannuation in Australia, as more If you haven’t already, start planning Association of Financial Advisers Ltd and more people want to take control your future now. My message today is Authorised Representative of Dover of their super. So; let’s look where you to consider your financial life by using Financial Advisers Pty Ltd AFSL 307248 can save some cash in your business: trade dollars to pay for services and save Email: [email protected] • Financial planning on barter your cash. Just this simple change today could save you and your business money • SMSF audits on barter year after year. It’s your choice. There • SMSF administration, tax returns and are plenty of businesses on Bartercard financial statements on barter (ongoing) that can help you achieve your financial • Superannuation advice on barter, goals; you just need to make it a priority. could include a wrap account
This article has been prepared to provide you with general information only. It is not intended to take the place of professional financial and taxation advice and you should not take action on specific issues in reliance on this information. In preparing this information we did not take into account the investment objectives, financial situation or particular needs of any particular person. Before making an investment decision, you need to consider (with or without the assistance of an adviser) whether this information is appropriate to your needs, objectives and circumstances. You should obtain a copy of the relevant Product Disclosure Statement (PDS) before making a decision to invest in any financial product. This information is provided for persons in Australia only and is not provided for the use of any person who is in any other country.
12 BarterMag Business coaching It’s all about attitude at Altitude
Bill Doyle has been running his business Altitude Communications for over a decade and has also been an active Bartercard member during this entire time.
ill confesses that he was them with the tools they can use somewhat sceptical about the to get results. This allows them to BBartercard concept at first, implement effective strategies, and and with a laugh he credits “a good take control of their marketing with salesperson” with winning him over greater confidence. That should be on the idea of conserving cash flow music to the ears of business owners and leveraging Bartercard business who know how costly it can be to to win cash referrals. Talking to Bill, pay for successful online marketing Bill’s tips one imagines that winning over - often with limited success. this savvy online marketing expert As a successful marketing and lead would be quite an accomplishment. Live training seminars generation professional with over “Hundreds of participants” now However, as a marketing specialist, Bill 20 years’ experience, Bill has an flock to Bill’s popular monthly live is always interested in smart ways to eye for making the most of every training webinars to learn and get generate more business. He’s been opportunity. He suggests new in-depth advice on an extensive cautious and diligent in the way he Bartercard members adopt a similar range of marketing related topics earns and spends his trade dollars, approach to get as much leverage from lead generation and social deciding early on that his strategy as possible from the opportunity media strategies, to writing sales would be to accept Bartercard that Bartercard membership letters and creating webinars. specifically for his marketing training provides. Bill recommends: and mentoring programs. This would It’s a little like having a business »» Leaning on the Bartercard team offer an excellent opportunity for coach, but much more affordable. and other members. Bill says ongoing referrals for his business, Bartercard is ideal for “Expertise isn’t restricted to your and an equally great opportunity co-ordinator. Learn how others trainers and consultants for Bartercard members to spend are leveraging Bartercard.” their trade dollars in a way that Bill believes Bartercard is ideal for trainers and consultants who could benefit their businesses. »» Paying as much attention to use a “one to many” model for at It was a win win strategy. your Bartercard customers as least some of their training. With you do your cash customers – a Educating and equipping a one to many model, the cost of happy customer will tell a few clients for success providing the session is usually static, people about your services The idea was also well suited to Bill’s regardless of how many participants and an unhappy one will tell goal which is primarily to empower you have – yet happy Bartercard many more, whether they’ve business owners and entrepreneurs by customers are just as likely to tell paid in trade dollars or cash! educating them in lead generation and others about your services, leading marketing strategies and equipping to cash referrals for your business. »» Viewing Bartercard as a marketing medium that can be used to get your message out more without being a drain on business. If you want to generate more leads, increase conversions and attract more high value clients, then go ahead and download your 50+ FREE eMarketing Tips now at www.beestohoneypot.com You will get 50 fresh e-marketing ideas and tactics to help you to attract new clients and grow a profitable business without spending a fortune.
13 Cash savings
Owner of Aura Bar Con Papamitros and his partner Fiona save up to $1,500 weekly with Bartercard.
Aura Bar stacking up to $1,500 in savings weekly with Bartercard
Aura Bar is a hidden gem in Brisbane’s iconic Fortitude Valley serving up some of the best and most affordable bistro-style “Coming from Mediterranean cuisine in town. Mixing traditional flavours with a Greek family, contemporary style backed by the warm approach of a family- cooking and owned business, Aura Bar has attracted a loyal and steady food has always following since opening its doors to Brisbane three years ago. t first impression, Aura “I have also bought furniture and a been a passion” Bar has the look and feel commercial deep fryer which has Aof a traditional taverna saved me $7,000 in cash combined.” complete with handpicked wine, He added that Bartercard has been baklava and signature espresso. an absolute asset to Aura which has Owner Con Papamitros, who has also benefited the catering arm of his 35 years of experience in Brisbane’s business by being promoted across restaurant and catering scene, the network of 20,000 members. said he attributes recent success “Coming from a Greek family, at Aura Bar to Bartercard. cooking and food has always Joining Bartercard at the start of this been a passion,” he said. year, he’s since experienced a spike in “I’ve embraced this passion and customers and significant cash savings. have applied the same philosophy “Bartercard customers make up of fresh, simple and healthy food for approximately 10 per cent of the last 35 years to create delicious my clientele, and word-of-mouth cuisine for my customers.” Con, pictured standing up far right, referrals stemming from the extra Aura Bar opens its doors to customers has attracted a loyal following with a business has attracted many for breakfast and lunch at two locations traditional approach to customer service. more visitors to Aura,” he said. in Fortitude Valley, and in addition to “Conserving cash with Bartercard has its bistro it specialises in catering and also stacked up to significant savings. functions as well as private dinner I’ve sourced coffee, bread, fruit and bookings for 20 people or more. vegetables, plants for the garden, Visit aurabar.com.au electrical work, plumbing, a refrigeration mechanic and so much more which has allowed me to pocket between $1,000 Aura Bar and $1,500 in savings each week.”
14 BarterMag Charity
The Bartercard Foundation assisting early childhood learning
he Bartercard Foundation Jay Ohmsen, a senior teacher has recently helped with at the centre said it’s extremely Trenovating a new learning important to provide a forum for centre and parent hub for the interaction between families and Burleigh Heads Early Childhood specialists. “This project has created Development Centre. a homelike space where parents In conjunction with ex-dual of young children with newly international rugby player Matt diagnosed disabilities can meet with Rogers, and his charity 4ASDKids, other like families for information the Bartercard Foundation has evenings and support,” she said. just finalised renovating the Richard additionally purchased existing children’s learning area some café style furniture on and creating a new parent hub. Bartercard to further equip the area.
The Centre runs programs that The centre has been very fortunate The renovation links the existing two classrooms cater for children prior to prep (18 to have had architects Peddle with a learning area and parent hub. months to 5 years) with suspected Thorp’s “in kind” involvement at or diagnosed disabilities including an estimated 200 man hours. Jay Autism Spectrum Disorder (ASD), added that the architects have hearing impairment, intellectual been very mindful of the children’s impairment, speech language special needs in the redesign and vision impairment. of our centre. “New closed-in “The early Childhood Development cupboards have replaced the program has been going for more old glass wall cabinets,” she said. than 20 years, and the state of “These hide toys and equipment the classrooms reflects this time out of view and are therefore less span,” said Richard Norris, General distracting for the children”. Manager of the Bartercard Charity Construction was undertaken Foundation. “The renovation links with the help of Steve Marais from Richard Norris from the Bartercard Foundation (left) and Andrew Federowski, one of Bartercard’s Founders the two existing classrooms to create Condev Construction Pty Ltd. and Franchise Principle, visit children at the Burleigh an open space plan that includes Heads Early Childhood Development Centre. a learning area and parent hub.”
For more information and/or to donate to the charity please visit: bartercardfoundation.com To apply for a grant please visit bartercardfoundation.com/view-available-grants Contact Richard Norris, General Manager Bartercard Charity Foundation 121 Scarborough Street, Southport QLD 4215 Phone: 07 55 61 9030 I Fax: 07 5591 4004 I Mobile: 0413 112 896 Children enjoy the newly renovated learning area. [email protected]
Issue 3, 2014 15 Whether you go for business or pleasure...
Bartercard is with you.
Bartercard offers national and international accommodation packages. One of the many ways to conserve cash and improve your lifestyle...with Bartercard.
16 Marketing update Never alone in business Bartercard’s brand new advertising campaign
artercard has shown the “We wanted to build on this idea first glimpse of its new and capture members’ ‘personal’ Badvertising campaign that’s experiences of how Bartercard has Introducing taking a fresh approach to the supported them in business,” she said. brand and bringing its ‘b’ to life. “An emerging theme from speaking with ‘Never alone in business’ puts a handful members was that they felt like they’re b of successful members in the spotlight to never alone with Bartercard, because share their stories and to show how they of the ongoing support they receive Bringing our logo to life in our have benefitted from using Bartercard from a dedicated team. We wanted to new advertising campaign including attracting new customers, convey this message in an entertaining has led to the creation of a gaining more support, access to new way that grows our brand recognition.” new mascot at Bartercard. markets and improving lifestyle. The campaign will target specific b is always there to help our Bartercard’s Marketing Manager, Christie industries and will be rolled out over members in their business Harris, said that the early concept of the the coming months across a number of - whether it’s bringing new campaign was “It works for me”, which mediums including print, online, social customers through the door, looked to show how Bartercard works media, radio and outdoor advertising. increasing their business’ successfully across a range of industries. “Business owners should look out for productivity, or coaxing them the new campaign, which will target to take a well deserved break. regional areas with tailored, localised We look forward to sharing advertising and encompass online as more of him with you over part of a digital marketing strategy.” the coming months.
b recently visited Bartercard’s head office for the first time where he met the team.
Scan here to watch the video.
Issue 3, 2014 17 Feature
Sitting is the new smoking
It’s a bold statement, but according to brain expert Dr Helena Popovic, if you sit for 11 or more hours a day you have a 40% higher chance of dying early.
Helena is a specialist in brain plasticity; which is the ability of the brain to change itself at any age. Effectively the brain can grow NEW cells, and change in response to Three tips for a healthier brain: everything we do, what we think, and how we behave. 1. Your brain functions at its best in the first hour after physical exercise. Therefore, moving your body She explains the reason for the higher chance moves your mental machinery even if it’s for just 10 of early death is due to your body not receiving minutes. Exercising before a brainstorming session any or enough electrical pulses whilst sitting. or important meeting will assist to raise your heart This is quite a scary thought, so what do we rate, release endorphins, and improve your mood. need to do? 2. Watch your language. The language you use affects Her advice is to stand up every 20 minutes and move how your brain operates. Your brain cells are sensitive around for a minimum of 2 minutes. You don’t necessarily to what you’re saying. So change negatives for positives. need to exercise in that 2 minutes you just need to MOVE. Instead of saying to yourself, ‘I can’t do this’, flip it to the question of ‘how can I do this?’ This will instruct So, how does brain plasticity affect your work? your brain to find a solution, rather than the problem. Helena explains that what you do on a daily basis This isn’t positive thinking, its possibility thinking. will affect whether your brain is sharp, how quickly 3. Eat walnuts and blueberries. These are your brain’s you can problem solve, how effectively you’ll learn favourite foods as they assist to improve functioning and and store memories. It affects your day to day protect your brain’s structure against oxidative damage. functioning, your productivity, your creativity, and your ability to communicate clearly with others.
Results from the Australian Psychological Society (APS) 2013 survey revealed that Australians reported significantly lower levels of well-being and significantly higher levels of stress and disorder as compared to 2011 and 2012. The causes of stress ranged from financial issues, personal health issues and issues with trying to maintain a healthy lifestyle. So what can you do as an individual and an employer to counteract this?
Read Gretchen Reynolds’ (a New York Times Use the timer on your smart phone and set What to columnist) book titled ‘The first 20 minutes’. it at 20 minute intervals. Every 20 minutes, do now? The author explains how just 20 minutes get up from your desk and walk around of exercise a day can have a significant improvement on your health and well-being Consult with one of the many Bartercard health professionals as to Stand up when talking on the phone how you can become more active
Written by Emily Johnson, Psychologist [email protected]
18 BarterMag mybc is now here! 20,000 members trading $60 million monthly New directory and enhanced navigation Brand new Go Shopping experience It’s all there at your fingertips It’s my Bartercard
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Issue 3, 2014 19 What our members are saying...
’ve been with Bartercard for three years have no doubt in my mind about how great Iand the spending options within my I Bartercard has been for not only my business, pizza business Dough Delight has been vast, but also my personal life for over 10 years amounting to thousands in cash savings. I’ve now. With a combination of regular trading, used Bartercard to hire plumbers, electricians some lateral thinking and great relationships and trades people for maintenance and repair with my trade co-ordinators I’ve been able to at my stores. The service is the same quality as grow my business and watch my standard of you would expect from suppliers in the cash living improve. Holidays and business trips to economy, expect without the hefty cost. With Thailand and New Zealand have been almost Bartercard the savings stack up, leaving me with entirely on Bartercard, Christmas presents have more to invest back into my business. been purchased with great success, limousines Pranav, Dough have been ordered, wine has been poured, Delight Pizza home improvements have been made and a great deal of enjoyment has stemmed from this his year, instead of giving our kids pocket relationship between Bartercard, myself and my Tmoney and watching them waste their cash business. Bartercard is a constant flow of life and on useless items or junk food, we gave them business improving activities and events. The trade dollars as pocket money. They’ve just staff and members are fun to be involved with, bought new shoes that they have both been and all of us enjoying the wonderful network wanting. The kids regularly check the website we are a part of. I would strongly recommend for any new kid-friendly items and have even Bartercard without hesitation to anyone with thought about selling some of their old toys and a business who wants to add to their customer games to help build their own nest egg of trade base and improve their overall way of life. dollars. They love it and so do we. Alex Moss Mark Gunther Visual Magic Productions Guns Fitness j joined Bartercard when I first started my love Bartercard! What a great way to boost my Ibookkeeping business and it’s not only helped I new business, create a wonderful network me to network but also build my business and to be amongst like minded people. And I contacts up. I’ve been able to help many small have an awesome trade co-ordinator. businesses within Bartercard by managing their Thanks Cathy! bookkeeping and office administration saving them the expense of employing a staff member. Helene Craig-Bridges Without Bartercard I would never have met Day Spa on Samford these great people or grown my business so ’ve known about Bartercard for years, and successfully so fast. Ireally wanted to be part of the team. When I Kathleen Flower was approached I jumped at the chance. Kath’s Book Keeping Service Now I couldn’t be happier - I’m saving cash by using my trade dollars. I’m a very happy Bartercard member. Stacey Hair By Stacey connecting business connecting people
“Our Mission is to enhance the lives of people by creating value and opportunity from the unrealised potential in the BRIAN HALL 1300 BARTER Bartercard Founder business of each member bartercard.com.au around the world.” and CEO