Social Structure in Digital Era with Specific Reference to Lock Industry in Aligarh

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A JOURNAL OF COMPOSITION THEORY ISSN : 0731-6755 Social Structure in Digital Era with specific Reference to Lock industry in Aligarh Mariya khan* PhD scholar Department of sociology Aligarh Muslim University, Aligarh (UP) [email protected] Prof. Abdul Matin (Retired) Department of Sociology Aligarh Muslim University, Aligarh (UP) Abstract- Social scientists have immersed their interest in the studies of emerging new social structure due to Information and communication Technology (ICT). ICT because of digital revolution has become embedded in every day’s life. The information and communication technology is affecting the infrastructure of society which is marked by Blurring Private and Public life. The Proposed paper makes an attempt in understanding the emergence of new social structure in digital era. Since the second half of the 20th century how the digital revolution has impacted in different institutions has been examined in the paper. In order to understand social structure in digital era, it is necessary to clarify the concept of social structure, Social Institutions and its relationships and how changes in economic institution is bringing changes in social institution. The study is based on secondary data that has been collected from scholarly books, articles and journals Keywords: ICT, Social Structure, Network I. Introduction The advent of information technologies has a major impact on social relations and society as a whole. The beginning of digital era in the late 20th century marked a complete transformation in all aspects of social structure. There is an emergence of new social structure known as network society. According to castells (2004, P. 3) Network society is a society whose social structure is made up of networks controlled by microelectronics based information and communications Technologies. The present social structure of network includes some people and region while excludes other which in turn bring about a problem of digital divide or social, economic and technological inequality. The present society has become more complex due to changing norms, values and institution under the influence of communication networks. Changes in social structure brings about changes in the behaviour and pattern of interaction in individuals, groups and societies like in pre-industrial societies people were bound together by strong beliefs and shared values and division of labour was less but as societies evolved the economic activities become specialised with high division of labour. Face to face communication has declined, virtual reality has become a new reality in this digital era also space and time seems to shed its importance due to global networks. Changing infrastructure of society due to ICT creates a modern type of society based on science and rationality. Production in every sector of economy whether in agrarian or industrial at present relies on Volume XII Issue IX SEPTEMBER 2019 Page No: 2063 A JOURNAL OF COMPOSITION THEORY ISSN : 0731-6755 information technology. Skill and higher education has become an important aspect of informational society as people are hired on the basis of skill and education. II. Changing Structure according to Castells, Van Dijk and Anthony Giddens The author in the proposed paper makes an attempt to clear the understanding of social structure in digital era by keeping in mind the writings of Manuel castells, Van Jan Dijk and Anthony Giddens. Castells (2010) in his book “the rise of the network society” Examined the coming out of new economy in the last quarter of 20th century on a world wide scale. He called it as Informational, Global and Networked economy. The economy was informational because the productivity and competitiveness of the units depend upon their capacity to produce knowledge based information. It was global because all the core activities of production, consumption and distribution as well as their components like capital, labor, raw material, management, information, technology and markets were all organised globally through a network of linkages between economic agents. The new economy is networked because productivity is generated through and competition is being played out in a global network of interaction between business networks. The Information technology revolution is the only thing that is responsible for the arrival of new economy in the last 20th century. This informational economy is highly global which is quite different from the world economy. a global economy is a economy that has a capacity to work as a unit in real time, chosen time or on a global scale. The world economy became truly global in the end of the 20th century with the help of new infrastructure developed by information and communication technologies but it is not obvious that economy has become entirely global. Most of the firms, production and employment still operate at local or regional level. However, international trade increased faster than production but there is no point in rejecting that domestic sector of most of the economies still accounts the majority of GDP. It can be said that economy is global because the world economies entirely depend upon the execution of their globalized core like international trade, financial markets, science and technology and speciality labour. For castells, this new economy is a capitalist economy because whole planet is dependent on its connection to global capitalist network. There is a rise in the productive capacity or growth with the use of new information technologies. The most important feature according to castells in the new economy is skilled labour. The new economy under the influence of high productivity, technological innovation, networking and globalization seems to bring about a long term economic growth, low inflation and low employment but it cannot be said that this new economy is without flaws. The impact of new economy is everywhere or on everybody be it inclusive or exclusive at the same time. The new economy originated in US is growing on a faster rate in other countries as well like in Europe, Japan, Asian pacific and some other developing countries. It promotes restructuring, prosperity crisis under the label of globalization which is often opposed by many people. This process witnessed a major structural change in which there is a transition to new mode of development, Informationalism for which networking is the essential feature. A major structural change was witnessed in the economic restructuring of 1980s with the diffusion of information technologies in business firms. The production, management and marketing has become flexible. The introduction of lean production with the objective of saving labour, automation of jobs, elimination of tasks and suppression of managerial layers were all organizational changes aimed at recreating labour processes and employment practices. Major structural change can be seen in a transition from mass production to flexible production. Mass production is a system based on assembly line production of standardized product with the social and technical division of labour. When demand became unpredictable in terms of quality and quantity, when markets were Volume XII Issue IX SEPTEMBER 2019 Page No: 2064 A JOURNAL OF COMPOSITION THEORY ISSN : 0731-6755 differentiated worldwide and became difficult to control, when the speed of technological change made production equipment no longer in use, Mass production system became too expensive for controlling new economy and eventually, flexible production system came into existence. Flexible production system gives rise to a growing demand for a given product. The product as well as process both became flexible. The volume of production was high allowing high economic growth. Castells (2010) in chapter 4th of “The Rise of the Network Society” analysed that the process of work lies at the centre of social structure. The informational pattern and the process of globalization affect society at large. Castells after analysing the data of G7 countries finds out that there is no systematic structural relationship between the transmission of technologies and evolution of employment levels in the economy as a whole. While Old jobs disappeared and new jobs are being created so it can be verily said that information is not resulting into unemployment even if it slows down the working time for each unit of amount produced. In the informational paradigm, new production system demands new labour force. Those who don’t possess informational skills could be thrown out or degraded as a worker. Castells (2010) in addition also tries to examine the new social structure known as Network Society through the notion of space and time. Castells is of view that in the network society space organizes time. According to him, time is becoming more flexible and space is getting more unique or singular since human beings are moving back and forward in time between the spaces in a more mobile manner. Notion of space and time also known as space of flows and timeless time as given by castells occupies an important place in the emergence of new social structure. Space of flows according to castells (2010) refers to the technological and organizational possibility of practising simultaneity without contiguity like global social movements, media network, and financial market and so on. Space of flows is not without space in fact its structural logic is space less. With the arrival of new communication technologies, the notion of time is compressed. Castells explained timeless time by giving the example of “Global Casino” which he described as a unified global capital market since capital has a considerable skill to move between economies within second through the stock market. Dijk (2012) in his book “the network society” analysed how the introduction of information and communication technology has completely altered the lives of people. Every individual is surrounded by networks. It has almost become impossible for a young generation to imagine their life without cell phones, internet or any of the social networking sites. Not only young people but also organizations and societies rely on it.
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