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Das Große TTZ-Cola-Ranking
Das große TTZ-Cola-Ranking 1. Schaumigkeit/Perlage/Format (Stärke des Rülpsers, Haltbarkeit der Kohlensäure/Format) 2. Geschmackstiefe (Intensität, Dauer/Bestand des Geschmacks) 3. Preis 4. Design/Coolnessfaktor 5. Verfügbarkeit Grundfragen: Cola kühlen? - Eindeutig ja Cola mit Eis? - Wenn man schnell trinkt, ja, sonst nie, weil verwässert alles so furchtbar Cola mit Zitrone? - Ja, aber nur als Scheibe und muss nicht Cola lange offen stehen lassen? Wie schnell aufbrauchen? - Wer nicht zudreht, muss sterben / ansonsten maximal 2 Tage Probleme des Rankings: - es kann nur schlecht Aussagen darüber machen, welche Cola besser ist, dazu müsste man die Cola nach den einzelnen Kategorien ranken - im Mittelwert eher schwierig - Ranking ist aus Antrehs Perspektive gestaltet (Netto um die Ecke, Aldi nicht) Afri Cola / Afri Cola Light - Schaumigkeit/Perlage/Format: 2 - Geschmackstiefe: 1 - Preis: 1 - Design/Coolnessfaktor: 1 - Verfügbarkeit: 1 - 1,2 Sterne - schmeckt so mittel / eher überbewertet/ scheint irgendwie immer nur in Clubs oder Backstages zu existieren / übelster Abfuck, wenn man eine Cola bestellt und plötzlich kommt so ein 0,2-Liter-Witz Club Cola - Schaumigkeit/Perlage/Format: 2 - Geschmackstiefe: 1 - Preis: 3 - Design/Coolnessfaktor: 1 - Verfügbarkeit: 1 - 1,6 Sterne - schmeckt wie DDR, beim Trinken weiß man, warum die Mauer fallen musste Club Mate Cola - Schaumigkeit/Perlage/Format: 2 - Geschmackstiefe: 5 - Preis: 2 - Design/Coolnessfaktor: 4 - Verfügbarkeit: 2 - 3 Sterne - richtig gut, aber gibt’s nur in 0,3er-Flaschen im Späti, recht -
YAO-DISSERTATION-2016.Pdf
CONSUMING SCIENCE: A HISTORY OF SOFT DRINKS IN MODERN CHINA A Dissertation Presented to The Academic Faculty by Liang Yao In Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the School of History and Sociology Georgia Institute of Technology May 2016 COPYRIGHT © 2015 BY LIANG YAO CONSUMING SCIENCE: A HISTORY OF SOFT DRINKS IN MODERN CHINA Approved by: Dr. Hanchao Lu, Advisor Dr. Laura Bier School of History and Sociology School of History and Sociology Georgia Institute of Technology Georgia Institute of Technology Dr. John Krige Dr. Kristin Stapleton chool of History and Sociology History Department Georgia Institute of Technology University at Buffalo Dr. Steven Usselman chool of History and Sociology Georgia Institute of Technology Date Approved: December 2, 2015 ACKNOWLEDGEMENTS I would never have finished my dissertation without the guidance, help, and support from my committee members, friends, and family. Firstly, I would like to express my deepest gratitude to my advisor Professor Hanchao Lu for his caring, continuous support, and excellent intellectual guidance in all the time of research and writing of this dissertation. During my graduate study at Georgia Tech, Professor Lu guided me where and how to find dissertation sources, taught me how to express ideas and write articles like a historian. He provided me opportunities to teach history courses on my own. He also encouraged me to participate in conferences and publish articles on journals in the field. His patience and endless support helped me overcome numerous difficulties and I could not have imagined having a better advisor and mentor for my doctorial study. -
Activating Processes in the Brand Communication of Valuable Brands on the Example of Coca-Cola
1 Introduction Activating Processes in the Brand Communication of Valuable Brands on the example of Coca-Cola. Author: Marie-Luise Pöhler Examiner: Sascha Thieme Prof. Dr. rer. pol. Carl-Heinz Moritz Berlin, April 2017 I Bachelor Thesis Activating Processes in the Brand Communication of Valuable Brands on the example of Coca-Cola. Author Marie-Luise Pöhler (Student-Number: 380801) Degree course Bachelor of Science International Business Administration Exchange Submission Berlin, April 3rd 2017 II Acknowledgements This thesis would not have been possible without the guidance and the help of several indi- viduals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. I owe my gratitude to Sascha Thieme, whose en- couragement, guidance and support enabled me to develop an understanding of the subject. Secondly, I also owe special thanks to all my family and friends who have always supported me. Marie-Luise Pöhler Berlin, April 2017 III Abstract Everyone in the world, from the streets of Paris to the villages in Africa, knows the logo with the white letters that are written on a bright red background. Coca-Cola was intro- duced in 1886. In that year, only nine glasses of the soda drink were sold per day. So how did the little company from Atlanta become the world’s most valuable and popular soft drink? One of the company’s secrets is its emotional and memorable advertising strategies. Therefore, this thesis explains and analyzes how Coca-Cola uses activating processes in its brand communication to achieve customer loyalty. -
Between a Harmless Game and a Bittersweet Disease: Forms of Nostalgia in Post-Socialist Central and Eastern Europe
Western University Scholarship@Western Electronic Thesis and Dissertation Repository 10-30-2020 12:00 PM Between a Harmless Game and a Bittersweet Disease: Forms of Nostalgia in Post-Socialist Central and Eastern Europe George A. Condrache, The University of Western Ontario Supervisor: Vladimir Tumanov, The University of Western Ontario A thesis submitted in partial fulfillment of the equirr ements for the Doctor of Philosophy degree in Comparative Literature © George A. Condrache 2020 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Comparative Literature Commons Recommended Citation Condrache, George A., "Between a Harmless Game and a Bittersweet Disease: Forms of Nostalgia in Post- Socialist Central and Eastern Europe" (2020). Electronic Thesis and Dissertation Repository. 7399. https://ir.lib.uwo.ca/etd/7399 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact [email protected]. Abstract This thesis focuses on novels, essays, films, and popular culture miscellanea representative of Central and Eastern Europe, in the attempt to explain how nostalgia developed in this area since the fall of the Iron Curtain. Post-socialist Central and Eastern Europe has undergone a major - and, for many, unsettling - historical shift, thus, perhaps not surprisingly, nostalgia for the former communist regime does not lack in popularity. Due to the region’s turbulent past cum present, millions of Eastern Europeans have migrated westward; homesickness is only one of the feelings they share. -
Sortimensliste 08-2015
Gastronomiesortiment Inhaltsverzeichnis: Fassbier S. 2 - 6 Flaschenbier S. 7 - 17 - Alkoholfreie Biere, Biermischgetränke Alkoholfreie Getränke S. 18 - 40 - Mineralwasser, Saft, Limonaden, Energygetränke Wein, Sekt, Spirituosen S. 41 - 68 Standort Berlin Getränkeverlag Max Rössler GmbH & Co. Vertriebs KG Kopenhagener Straße 36-58 13407 Berlin Telefon: +49(0) - 30 414 05 666 Telefax: +49(0) - 30 414 05 617 [email protected] Standort Angermünde Rössler Getränkevertrieb Uckermark GmbH Südring 1 16278 Angermünde Telefon: +49(0) - 3331 267920 Telefax: +49(0) - 3331 267921 [email protected] Standort Wustermark Standort Zernsdorf Rössler Getränkevertrieb GmbH Rössler Getränkevertrieb Zernsdorf GmbH Bremer Ring 1 Kablower Chaussee 5-6 14641 Wustermark 15712 Königs Wusterhausen Telefon: +49(0) - 33234 220 20 Telefon: +49(0) - 3375 21 4420 Telefax: +49(0) - 33234 220 29 Telefax: +49(0) - 3375 21 4429 [email protected] [email protected] Gastronomiesortiment 1 von 68 Stand: August 2015 Gastronomiesortiment Stand: August 2015 Art-Nr Bezeichnung Berlin Angermünde Wustermark Zernsdorf 11316 Altenburger Premium 50 l x 13106 Andechs Spez. Hell 50 Ltr x 15106 Andechser Dunkel 50 Ltr x 18106 Andechser Hefe 50 Ltr x 12104 Andechser Hell 30 Ltr x 12106 Andechser Hell 50 Ltr x x 12101 Andechser Hell 10.4 ltr x 12844 Augustin.Lag.Hell 30 Ltr x 12836 Augustin.Lag.Hell 50 Ltr x 10764 Bayreuther Hell 30 lit x 12764 Bayreuther Landb. dkl 30l x 14764 Bayreuther Zwickl 30 lit x 11157 Becks Pil.Perf.Draf.6 Ltr x 11154 Becks Pilsener 30 Ltr x x x 11156 Becks Pilsener 50 Ltr x x 18854 Benediktiner Hefe 30 lit x x x 18855 Benediktiner Hell 30 lit x 14184 Berl. -
Gastronomiesortiment Inhaltsverzeichnis: Fassbier S
Gastronomiesortiment Inhaltsverzeichnis: Fassbier S. 2 - 6 Flaschenbier S. 7 - 16 - Alkoholfreie Biere, Biermischgetränke Alkoholfreie Getränke S. 17 - 41 - Mineralwasser, Saft, Limonaden, Energygetränke Wein, Sekt, Spirituosen S. 42 - 67 Standort Berlin Getränkeverlag Max Rössler GmbH & Co. Vertriebs KG Kopenhagener Straße 36-58 13407 Berlin Telefon: +49(0) - 30 414 05 666 Telefax: +49(0) - 30 414 05 617 [email protected] Standort Angermünde Rössler Getränkevertrieb Uckermark GmbH Südring 1 16278 Angermünde Telefon: +49(0) - 3331 267920 Telefax: +49(0) - 3331 267921 [email protected] Standort Wustermark Standort Zernsdorf Rössler Getränkevertrieb GmbH Rössler Getränkevertrieb Zernsdorf GmbH Bremer Ring 1 Kablower Chaussee 5-6 14641 Wustermark 15712 Königs Wusterhausen Telefon: +49(0) - 33234 220 20 Telefon: +49(0) - 3375 21 4420 Telefax: +49(0) - 33234 220 29 Telefax: +49(0) - 3375 21 4429 [email protected] [email protected] Gastronomiesortiment 1 von 67 Stand: Juli 2016 Gastronomiesortiment Stand: Juli 2016 Art-Nr Bezeichnung Berlin Angermünde Wustermark Zernsdorf 11243 030 Berlin Pale Ale 30Ltr x 13106 Andechs Spez. Hell 50 Ltr x 15106 Andechser Dunkel 50 Ltr x 18106 Andechser Hefe 50 Ltr x 12106 Andechser Hell 50 Ltr x x 12101 Andechser Hell 10.4 ltr x 12844 Augustin.Lag.Hell 30 Ltr x x 12836 Augustin.Lag.Hell 50 Ltr x 10764 Bayreuther Hell 30 lit x 12764 Bayreuther Landb. dkl 30l x 14764 Bayreuther Zwickl 30 lit x 11157 Becks Pil.Perf.Draf.6 Ltr x 11154 Becks Pilsener 30 Ltr x x x 11156 Becks Pilsener 50 Ltr x x x 18854 Benediktiner Hefe 30 lit x x x 18855 Benediktiner Hell 30 lit x x 14184 Berl. -
Global Tourism 3Rd Ed
Global Tourism Global Tourism Third edition Edited by William F. Theobald AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY Butterworth–Heinemann is an imprint of Elsevier Copyright © 2005. Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Recognizing the importance of preserving what has been written. Elsevier-Science prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Global tourism / William F. Theobald.—3rd ed. p. cm. Includes bibliographical references (p. ). ISBN 0-7506-7789-9 (alk. paper) 1. Tourism. I. Theobald, William F., 1934– G155.A1G49 2004 338.4¢791—dc22 2004050270 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library. The publisher offers special discounts on bulk orders of this book. For information, please contact: Manager of Special Sales Elsevier Science 200 Wheeler Road Burlington, MA 01803 ISBN: 0-7506-7789-9 For information on all Butterworth-Heinemann/Elsevier publications visit our website at: http://books.elsevier.com 10987654321 Printed in the United States of America Contents Foreword ix Preface xi List of Contributors xv Part One: Clarification and Meaning: Issues of Understanding 1 1 The Meaning, Scope, and Measurement of Travel and Tourism 5 William F. Theobald 2 What Are Travel and Tourism: Are They Really an Industry? 25 Thomas Lea Davidson 3 Nostalgia in the Noughties 32 Graham M.S. -
Franco Herrera, Lisey.Pdf
Universidad Central “Marta Abreu” de Las Villas Facultad de Ingeniería Mecánica e Industrial Departamento de Ingeniería Industrial TRABAJO DE DIPLOMA Propuesta del sistema HACCP en el proceso de producción de refresco concentrado de la UEB “Oscar Víctor Carvajal” Autora: Lisey Franco Herrera Tutores: MSc. ing. Yulexis Meneses Linares MSc. Ing. Suyen Lugones Núñez Santa Clara, 2017 Pensamiento “…sólo renuncian a la calidad los que no la poseen, ni tienen voluntad, ni talento para alcanzarla”. Dedicatoria A mis seres más queridos A mi hijo Kevin: Mi mayor fuente de inspiración y en aras de su futuro. A mi madre: Por todo su amor, por sufrir conmigo cada tropiezo y gozar cada una de mis metas alcanzadas , por guiarme y mostrarme el camino a seguir pese a las dificultades y por tomar siempre una parte de lo difícil, dejando para mí las satisfacciones. Que por esta vez, este logro sea por lo tanto, más tuyo que mío. A mi padre: Por ser un padre ejemplar y estar ahí siempre para mí, en los momentos buenos y malos. A mi esposo José Luis: Por compartir su vida conmigo y su apoyo incondicional. Agradecimientos Mis más sinceros agradecimientos a: Mi tía Perla por brindarme sus conocimientos y experiencia, los cuales fueron de gran ayuda. Mis padres y mi tía Dinorah por su paciencia, compresión y apoyo durante todo este tiempo. Mi esposo por su comprensión, paciencia y amor. Mis tutoras Suyen Lugones Nuñes y Yulexis Meneses Linares por su dedicación y desvelos. Mi oponente Waldo por sus criterios y recomendaciones y además por ser una de las personas que me brindaron su apoyo cuando lo necesité. -
LÄNGERT G Etränke
Softgetränke 26132 Afri Cola 25 24x0,2l MW-Glas 24112 Coca Cola 24x0,2l MW-Glas 261370 Afri Cola 25 9x1,0l PET-C 24113 Coca Cola 24x0,33l MW-Glas 24115 Coca Cola 20x0,5l MW-Glas 25112 Pepsi Cola 24x0,2l MW-Glas 241150 Coca Cola 12x0,5l MW-PET 25113 Pepsi Cola 24x0,33l MW-Glas 24111 Coca Cola 12x1,0l MW-PET 251150 Pepsi Cola 24x0,5l MW-PET 24412 Coca Cola Light 24x0,2l MW-Glas 251110 Pepsi Cola 12x1,0l MW-PET 24413 Coca Cola Light 24x0,33l MW-Glas 25412 Pepsi Cola Light 24x0,2l MW-Glas 244150 Coca Cola Light 12x0,5l MW-PET 25413 Pepsi Cola Light 24x0,33l MW-Glas 24411 Coca Cola Light 12x1,0l MW-PET 254150 Pepsi Cola Light 24x0,5l MW-PET 244132 Coca Cola Zero 24x0,33l MW-Glas 254110 Pepsi Cola Light 12x1,0l MW-PET 24211 Fanta 12x1,0l MW-PET 25212 Mirinda 24x0,2l MW-Glas 24212 Fanta 24x0,2l MW-Glas 25213 Mirinda 24x0,33l MW-Glas 24213 Fanta 24x0,33l MW-Glas 252150 Mirinda 24x0,5l MW-PET 24215 Fanta 20x0,5l MW-Glas 252110 Mirinda 12x1,0l MW-PET 242150 Fanta 12x0,5l MW-PET 25312 Seven Up 24x0,2l MW-Glas 24312 Sprite 24x0,2l MW-Glas 25313 Seven Up 24x0,33l MW-Glas 24313 Sprite 24x0,33l MW-Glas 253150 Seven Up 24x0,5l MW-PET 24315 Sprite 20x0,5l MW-Glas 253110 Seven Up 12x1,0l MW-PET 243150 Sprite 12x0,5l MW-PET 256110 Schwipp Schwapp 12x1,0l MW-PET 24311 Sprite 12x1,0l MW-PET 292561 Vivaris ACE 20x0,5l PET-C 24611 Mezzo Mix 12x1,0l MW-PET 282550 Vivaris Sport 20x0,5l PET-C 231111 Sinalco Cola 24x0,2l MW-Glas 26882 Vita Cola Original 20x0,25l MW-Glas 231113 Sinalco Cola 24x0,33l MW-Glas 26881 Vita Cola Original 12x1,0l MW-PET 231155 Sinalco -
Home-Bias-In-Consumption Based on Different Brand Preferences in the East and the West of Germany
CENTRAL EUROPEAN BUSINESS REVIEW VOLUME 3, NUMBER 1, MARCH 2014 RESEARCH PAPERS HOME-BIAS-IN-CONSUMPTION BASED ON DIFFERENT BRAND PREFERENCES IN THE EAST AND THE WEST OF GERMANY Bahles, M. In international macroeconomics, there is a speci¿ c concept explaining deviations in international trade relations showing that countries have a bias and a strong preference for the consumption of their home-country goods. This article presents an application of the concept on brand preferences in West and East Germany, where a home-bias-in- consumption has been observed for the East of Germany. It is the ¿ rst application of the concept on the territory of brand preference that explains the strong rootedness of the Eastern German consumers to their regionally known and familiar brands. The goal of the article is to elaborate more deeply the differences in attitudes towards brands between Eastern and Western German consumers. The main research method is secondary analysis of the data collected in two large research studies: (1) “West-East brand study”, and (2) “Consumer Analysis”. The results of the presented study have interesting managerial implications in brand management, showing that brands should utilize their local rootedness. JEL classi¿ cation: M31 Keywords: Home-bias-in-consumption; local brand preference; brand heritage and nostalgia. Introduction The article wants to show that even though it’s nearly 25 The famous article of Maurice Obstfeld and Kenneth years after the political change and reuni¿ cation of West Rogoff “The Six Major Puzzles in International Macro- and East Germany, the consumers in the Eastern part of economics: Is There a Common Cause?” (Obstfeld Germany still have a stronger preference and af¿ nity and Rogoff, 2000) deals with different puzzles for the towards their known and familiar product brands from explanation of international economic relations. -
Süßgetränke 5144 Afri Cola 12/1,0 12 1,00 4266 Almdudler 24/0,35 24 0,35 4551 Bad Bramb
29.11.17 ArtNr Artikel Anzahl Liter 400 Flavored Water 3103 Bad Bramb. MW + Lemon 9/1,0 9 1,00 3418 Bad Bramb. MW nat+Apfel 20/0,5 20 0,50 3086 Bad Bramb. MW nat+Oran.20/0,5 20 0,50 3402 Bad Bramb. MW nat+Tee 20/0,5 20 0,50 4197 Bad Bramb. MW nat+Wald 20/0,5 20 0,50 4552 Bad Bramb. Vita-M.aktiv 20/0,5 20 0,50 3443 Bad Bramb. Vita-M.Apf-Zi20/0,5 20 0,50 4018 Christ. Bgl.Limette 12/0,75 12 0,75 4224 Gänsef. Hauch A-Zitr.12/1,0 12 1,00 3111 Gänsef. Hauch Bir-Mango 12/1,0 12 1,00 4219 Gänsef. Hauch Erdbeer 12/1,0 12 1,00 3112 Gänsef. Hauch Joh.beere 12/1,0 12 1,00 3108 Gänsef. Hauch Pfi.-Mel.12/1,0 12 1,00 3075 Gänsef. Limette 12/1,0 B 12 1,00 3113 Gänsef. Natur.Apfel 12/1,0 12 1,00 3121 Gänsef. Schloßq. Limet.12/0,7 12 0,70 4178 Licht. Fresh`nFr.Ki-Ba.6/1,5 6 1,50 2753 Licht. Fresh`nFr.O-Mel.6/1,5 6 1,50 2761 Licht. Fresh`nFr.Pfir.6/1,5 6 1,50 4071 Licht. Fresh`nFr.Weißt-Pf6/1,5 6 1,50 2750 Licht. Fresh´nFr.Ana-Coco6/1,5 6 1,50 2774 Licht. Fresh´nFr.Grünt/Li6/1,5 6 1,50 2747 Licht. Fresh´nFr.Heidelb.6/1,5 6 1,50 2755 Licht. -
Fresh-Magazin-Januar-2019.Pdf
Mit echten Infos aus der NRW - Januar 2019 10. Jahrgang Alle CSD-Termine & Events: So wird 2019 in NRW gefeiert NRWSPDQueer fordert: „Teilhabe am queeren Leben darf nicht vom Geldbeutel abhängig sein” Foto: © TeeJott Foto: Ska Keller, Spitzenkandidatin der Grünen zur Europawahl: „Vollständige Diskriminierungs- freiheit in allen europäischen Staaten” FRESH Januar 2019 .indd 1 30.12.2018 12:55:20 Premiere 11. Januar 2019 Das Beste aus 25 JahreN Jubiläums-Femme Fatale Tickets ab 18,90 Euro unter www.revuepalast-ruhr.comShow Tickettelefon 02325-588999 (mo –fr 10 –19 Uhr, sa 10 –14 Uhr) Kostenlosen Newsletter RevuePalast Ruhr auf Zeche Ewald, Werner-Heisenberg-Straße 2– 4, 45699 Herten abonnieren! Besuchen Sie uns auf unserer www.revuepalast-ruhr.com Seite „RevuePalast Ruhr“ FRESH Januar 2019 .indd 2 30.12.2018 12:55:21 RZ_ANZ_Fresh_RPR_Jubi_Show_A4.indd 1 12.12.18 12:31 FRESH JANUAR 2019 EDITORIAL | 3 Rückblick und Ausblick INHALT Politik: Ska Keller, 36, ist Spitzenkandidatin der Grünen Jahreswechsel sind immer eine gute Möglichkeit, zur Europawahl 2019. „Mit meiner zurück und natürlich auch nach vorn zu blicken. Arbeit hoffe ich nichts weniger, als die Welt zu verändern”, steht als Ziel auf 2018 war ein Jahr des Umbruchs. Erst einmal be- ihrer Website. Für die FRESH stand sie nötigten die Parteien in Berlin gefühlt ewig, eine uns zum Thema queerpolitische Ziele und Europapolitik Rede und Antwort. Bundesregierung auszuhandeln. Dann verlieren CDU/CSU und Mehr dazu auf Seite 7 SPD in Hessen und Bayern bei den Landtagswahlen reichlich Community: Gleich 15 CSD- Stimmanteile. Die GRÜNEN lagen in den beiden Wahlen vor Events erwartet die Community 2019 im gesamten Bundesland NRW.