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Consumer Index Central and Eastern Europe

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Consumer Index Central and Eastern Europe Q3 2010 Consumer Index Central and Eastern Europe anel tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Welcome to the Q3 2010 edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments. Tel: +44 2089671655 [email protected] www.europanel.com Consumer Index anel Central and Eastern Europe tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Total FMCG Trends % value changes Contents RUSSIA Total Europe – Shopping Behaviour p.2-3 10.6 8.2 MAT Q3 10 vs. MAT Q3 09 Q3 10 vs. Q3 09 Trade Channel and Category Trends t#PTOJB p.4 POLAND CZECH REPUBLIC 2.1 1.5 t#VMHBSJB p.5 4.2 2.7 t$SPBUJB p.6 UKRAINE t$[FDI3FQVCMJD p.7 10.3 SLOVAKIA 8.0 t)VOHBSZ p.8 2.2 1.9 t1PMBOE p.9 t3PNBOJB p.10 HUNGARY t3VTTJB p.11 0.6 t4FSCJB p.12 -0.9 -1.3 -7.2 t4MPWBLJB p.13 CROATIA 5.7 ROMANIA 2.7 t6LSBJOF p.14 1.6 -0.7 -6.4 -1.7 -1.9 t%FýOJUJPOT p.15 -7.6 BOSNIA & BULGARIA t4PVSDFTBOENFUIPEPMPHZ p.16 HERZEGOVINA SERBIA Consumer Confidence 5 0 -5 -10 -15 -20 -25 -30 -35 EU (27 countries) Tel: +44 2089671655 [email protected] www.europanel.com Consumer Index anel Overview of Trends tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ t5IF4PGU%SJOLTDBUFHPSZTIPXFEBNJYFEQFSGPSNBODFBDSPTTUIFSFHJPO8IJMFUIFDBUFHPSZQFSGPSNFEXFMM BOEIFMQFETQVSUIFNBSLFUJO3VTTJBBOE1PMBOE UIJTXBTOPUUIFDBTFJOPUIFSDPVOUSJFT#PTOJBFYQFSJFODFE BQPTJUJWFRVBSUFSUIJTUJNFBSPVOE UIFPOMZOFHBUJWFUSFOECFJOHJO4PGU%SJOLT4PGU%SJOLTBMTPFYQFSJFODFEB OFHBUJWFQFSGPSNBODFJO$SPBUJB $[FDI3FQVCMJD )VOHBSZ 3PNBOJBBOE4MPWBLJB t$IJMMFEGPPETIBWFTFFOTJHOJGJDBOUHSPXUIJOBOVNCFSPG&BTUFSO&VSPQFBONBSLFUTJOUIFMBTURVBSUFSJODMVEJOH $SPBUJB 1PMBOE 3VTTJBBOE4MPWBLJB*O4FSCJBIPXFWFS BOBUJPOBMNJMLTIPSUBHFIBTESJWFOUIFEFDMJOFJOUIF$IJMMFE DBUFHPSZEVFUPBSFEVDFEBWBJMBCJMJUZPGEBJSZQSPEVDUT5IJTTIPSUBHFMPPLTMJLFMZUPDPOUJOVFPWFSUIFOFYURVBSUFS t%VSJOHUIFSFDFOUGJOBODJBMDSJTJT UIF1FSTPOBM$BSFDBUFHPSZIBTVOEFSQFSGPSNFEJONPTUNBSLFUTBDSPTT&BTUFSO &VSPQFDPNQBSFEXJUIUPUBM'.$( FWFOTIPXJOHEFDMJOFJO)VOHBSZ 3VTTJB 4FSCJB 4MPWBLJBBOE3PNBOJB t"MDPIPMJDCFWFSBHFTIBWFTFFOWBSZJOHQFSGPSNBODFUISPVHIPVUUIFSFHJPO FYQFSJFODJOHTJHOJGJDBOUHSPXUIJO 4MPWBLJB XIJMTUEFDMJOJOHJO$SPBUJB#FFSFYQFSJFODFEOPUBCMFEFDMJOFJO3PNBOJB Richard Herbert &VSPQBOFM(MPCBM#VTJOFTT%FWFMPQNFOUBOE*OTJHIU%JSFDUPS FMCG Consumer Dashboard % Value Change Q3 2010 vs Q3 2009 Bosnia Czech & Herzegovina Bulgaria Croatia Republic Hungary Poland Romania Russia Serbia Slovakia Ukraine Fresh Food Chilled Food Packaged Grocery Frozen Food Alcohol Soft Drinks Personal Care Home Care Pet Food Increase of more than 0.5% Decrease of more than 0.5% Increase/decrease of 0.5% or less Category not covered Tel: +44 2089671655 [email protected] www.europanel.com Consumer Index anel Bosnia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Q3 2010 Key Indicators Bosnia - FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value) NA FMCG -5.0 -1.7 1.6 2.7 Rate of Food Inflation (Value)NAChilled Foods -1.4 3.4 3.8 8.9 Packaged -7.8 -3.3 -1.8 0.1 Rate of Unemployment NA Alcohol -4.7 -1.8 -3.1 5.3 Frequency of FMCG Purchase -6.5% Soft Drinks -6.2 -9.3 -1.6 -2.3 Personal Care 1.3 11.8 5.7 8.3 Average FMCG Basket Size (Value) +9.9% -1.5 -2.7 Home Care 16.3 5.9 Bosnia – Trade Channels t)ZQFSNBSLFUTDPOUJOVFUPFYQFSJFODFHSPXUIJOFBDI FMCG Value Share % QFSJPE XIJMTU4VQFSNBSLFUTDPOUJOVFUIJTQPTJUJWF USFOE#PUIHSPXJOHIPXFWFSBUUIFFYQFOTFPGPUIFS Other TNBMMFSDIBOOFMT 51 58 54 t#PTOJBOIPVTFIPMETBSFCVZJOHMFTTGSFRVFOUMZUIBO Supermarkets QSFWJPVTQFSJPETCVUBSFTQFOEJOHNPSFFBDIWJTJU 27 25 26 t*UTFFNTUIBU#PTOJBOIPVTFIPMETCFDBNFNPSFGPOEPG MBSHFPVUMFUUZQFTBOEQSJWBUFMBCFMTJO2"OJOUFSFTUJOH Hypermarkets 17 19 23 PCTFSWBUJPODPNQBSFEUP$SPBUJBO))TXIPXFSF JNQBDUFECZUIFFDPOPNJDEPXOUVSONPSFUIBO#PTOJB MAT Q3 08 MAT Q3 09 MAT Q3 10 Bosnia - Trade Channel Trends Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 FMCG -5.0 -1.7 1.6 2.7 Hypermarkets 3.5 17.9 26.6 20.0 Please note: Supermarkets -3.5 -2.2 3.0 8.6 - Category, channel data and Average Basket size data are based on local currency Other -8.6 -8.5 -7.6 -6.6 - GDP and inflation rates are based on Euro currency Tel: +44 2089671655 [email protected] www.europanel.com Consumer Index anel Bulgaria Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Q3 2010 Key Indicators Bulgaria – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value) +3.0% FMCG -1.1 -0.6 2.6 5.7 Rate of Food Inflation (Value) -2.8% Chilled Foods 1.6 1.0 3.0 6.3 Packaged Grocery -3.3 -0.3 3.6 5.6 Rate of Unemployment +10.0% Alcohol 4.9 9.4 12.3 9.2 Frequency of FMCG Purchase +1.9% Soft Drinks -3.5 -7.0 -2.8 4.5 Personal Care -2.3 -2.2 -0.8 6.5 Average FMCG Basket Size (Value) +2.9% Home Care 6.2 -1.2 -3.3 1.3 Bulgaria – Trade Channels t2DPOGJSNT#VMHBSJBOIPVTFIPMETIBWFBTUSPOH FMCG Value Share % BUUSBDUJPOUPUIFEJTDPVOUFSTPGUIFNIBWF TIPQQFEJOBEJTDPVOUFSUIJTMBUFTUZFBSMZQFSJPE Other 25.1 22.4 20.5 Street Vendors + t$POTVNFSTBSFTIPQQJOHJOUIJTDIBOOFMNPSF open markets 1.1 0.6 1.0 GSFRVFOUMZBMTP UXJDFBNPOUI 'PSFBDITIPQQJOHUSJQ Small Grocery DPOTVNFSTTQFOUNPSFXIFOWJTJUJOHEJTDPVOUFSTUIBO Shops 42.1 43.9 44.5 JOPUIFSDIBOOFMTTVDIBTTVQFSBOEIZQFSNBSLFUT Cash & Carry 2.1 5IJTBNPVOUTUPCJMMJPOJO%JTDPVOUFSTWTCJMMJPOJO Discounters 2.6 2.7 12.0 TVQFSBOEIZQFSNBSLFUT 6.2 7.6 Supermarkets & Hypermarkets 20.5 22.4 22.8 t"UUIFTBNFUJNF #VMHBSJBOIPVTFIPMETDPOUJOVFUP TIPQJOTNBMMFSUSBEJUJPOBMHSPDFSZTIPQTCVUUIFZEP MAT Q3 08 MAT Q3 09 MAT Q3 10 UIJTMFTTGSFRVFOUMZ Bulgaria – Trade Channels Trends Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 FMCG -1.1 -0.6 2.6 5.7 Supermarkets & 10.7 6.2 -1.3 Hypermarkets -1.9 Discounters 37.4 64.4 72.6 64.3 Cash & Carry -23.8 -16.1 -18.2 -9.3 Please note: Small Grocery -6.0 -5.4 -3.2 4.4 Shops - Category, channel data and Average Basket size data Street Vendors + -70.6 33.4 -74.1 -69.6 open markets are based on local currency Other -8.6 -17.9 -0.1 -1.2 - GDP and inflation rates are based on Euro currency Tel: +44 2089671655 [email protected] www.europanel.com Consumer Index anel Croatia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Q3 2010 Key Indicators Croatia – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value)NA FMCG -7.1 -10.4 -6.7 -6.4 Rate of Food Inflation (Value) -23.1% Chilled Foods -10.4 -14.6 -8.0 -4.1 Packaged Grocery -10.8 -8.4 -5.0 -6.3 Rate of Unemployment +15.0% Alcohol -5.7 -14.6 -20.1 -16.8 Soft Drinks -6.4 -7.4 -11.0 -8.5 Frequency of FMCG Purchase +0.6% Personal Care -0.5 -7.5 -6.7 -5.6 Home Care -1.2 -3.8 0.6 -2.1 Average FMCG Basket Size (Value) -6.9% Pet food 40.0 -4.2 22.5 6.5 Croatia – Trade Channels t"TXFDBOTFF%JTDPVOUFSTBSFHSPXJOHBUB FMCG Value Share % DPOTJEFSBCMFSBUFJO$SPBUJBBOEUIJTIBTDPOUJOVFE JOUP25IF(SPXUIPGQSJWBUFMBCFMTWFSJGJFTUIBU Other $SPBUJBOIPVTFIPMETDPOUJOVFUPCFQSJDFPSJFOUFEBOE XFDBOFYQFDUUIJTUSFOEUPDPOUJOVFGPSUIFGPSFTFFBCMF 47.2 45.8 43.3 GVUVSF Discounters 6.3 3.4 5.2 t"#BEQPMJUJDBMBOEFDPOPNJDTJUVBUJPOJO$SPBUJB Supermarkets 31.8 29.0 28.3 DPOUJOVFTJO2BOEUIJTJTIBWJOHBEFUSJNFOUBM FGGFDUPO$SPBUJBOIPVTFIPMETTQFOEPO'.$( Hypermarkets 17.7 20.0 22.1 t6OFNQMPZNFOUEFDSFBTFEEVFUPBOJODSFBTFJO MAT Q3 08 MAT Q3 09 MAT Q3 10 UPVSJTNJO$SPBUJBJOCVUUIJTUSFOEEPFTOPUMPPL BTUIPVHIJUXJMMDPOUJOVFJOUP2 Croatia – Trade Channels Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 FMCG -7.1 -10.4 -6.7 -6.4 Hypermarkets 12.6 -5.1 -1.9 3.0 Please note: Supermarkets -13.8 -8.6 -7.9 -8.5 - Category, channel data and Average Basket size data are based on local currency Discounters 3.5 17.5 14.2 16.4 - GDP and inflation rates are based on Euro currency Other -11.7 -16.9 -10.5 -11.8 Tel: +44 2089671655 [email protected] www.europanel.com Consumer Index anel Czech Republic Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Czech Republic – FMCG Category Trends Q3 2010 Key Indicators Year on Year % Change Value Year on Year % Change Q4 2009 Q1 2010 Q2 2010 Q3 2010 FMCG 0.3 4.2 2.4 4.2 GDP (Value) +3.0% Fresh Foods 9.4 14.5 25.3 18 Chilled Foods -1.3 5.1 3.6 6.4 Rate of Food Inflation (Value) -0.1% Packaged Grocery -0.1 1.6 0.5 4.8 Frozen Foods 24.6 -3.1 26.2 29.4 Rate of Unemployment +7.5% Alcohol 4.8 12.3 -0.4 6.6 Soft Drinks 0.3 6.1 -1.4 -1.7 Frequency of FMCG Purchase -1.6% Personal Care -3.2 -7.2 0.4 -5.7 Home Care 3.1 3.1 7.5 Average FMCG Basket Size (Value) +3.4% 0.5 Pet Foods -7.4 27.1 26.3 30.0 Czech Republic – Trade Channels t)ZQFSNBSLFUTIPMEUIFHSFBUFTUNBSLFUTIBSFJOUIF $[FDI3FQVCMJDIBWJOHJODSFBTFEUIFJSTIBSFZFBSPO ZFBS4VQFSNBSLFUTSFNBJOFETUBCMFXJUIWFSZTNBMM 29 28 27 Other DIBOHFJONBSLFUTIBSF Discounters 19 21 20 t%JTDPVOUFSTIBWFFYQFSJFODFEBEFDMJOFJONBSLFU Supermarkets 16 15 16 TIBSFUIJTRVBSUFSEVFUPUIFQPPSQFSGPSNBODFPGTPGU Hypermarkets EJTDPVOUFSToIBSEEJTDPVOUFSTSFNBJOFESFMBUJWFMZ 34 36 39 TUBCMFUISPVHIPVU2 NBSLFUTIBSF MAT Q3 08 MAT Q3 09 MAT Q3 10 t5FTDPIBTQFSGPSNFEOPUBCMZXFMMUIJTRVBSUFS ESJWFO CZUIFJSIZQFSNBSLFUT5IFOFXMZPQFOFE5FTDP&YQSFTT TUPSFTIBWFQFSGPSNFESFNBSLBCMZXFMMUISPVHIPVUUIF ZFBSoDPOUJOVJOHJOUP2 t(MPCVTIBTBMTPQFSGPSNFEWFSZXFMMUIJTRVBSUFS Czech Republic – Trade Channels Trends JODSFBTJOHJUTTIBSFUPBMNPTU Year on Year % Change Value Q4 2009 Q1 2010 Q2 2010 Q3 2010 t,BVGMBOE UIF$[FDI3FQVCMJDTNPTUJNQPSUBOUSFUBJMFS IBT FMCG 0.3 4.2 2.4 JODSFBTFEUIFJSTIBSFCZPWFSQQPG'.$(TQFOEJOH 4.2
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