Q3 2010

Consumer Index Central and

anel tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Welcome to the Q3 2010 edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments.

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anel Central and Eastern Europe tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ Total FMCG Trends % value changes Contents Total Europe – Shopping Behaviour p.2-3 10.6 8.2 MAT Q3 10 vs. MAT Q3 09 Q3 10 vs. Q3 09 Trade Channel and Category Trends t#PTOJB p.4 2.1 1.5 t#VMHBSJB p.5 4.2 2.7 t$SPBUJB p.6 t$[FDI3FQVCMJD p.7 10.3 8.0 t)VOHBSZ p.8 2.2 1.9 t1PMBOE p.9

t3PNBOJB p.10 t3VTTJB p.11 0.6 t4FSCJB p.12 -0.9 -1.3 -7.2 t4MPWBLJB p.13 5.7 2.7 t6LSBJOF p.14 1.6 -0.7 -6.4 -1.7 -1.9 t%FýOJUJPOT p.15 -7.6 BOSNIA & t4PVSDFTBOENFUIPEPMPHZ p.16 HERZEGOVINA

Consumer Confidence

5

0

-5

-10

-15

-20

-25

-30

-35

EU (27 countries)

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anel Overview of Trends tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

t5IF4PGU%SJOLTDBUFHPSZTIPXFEBNJYFEQFSGPSNBODFBDSPTTUIFSFHJPO8IJMFUIFDBUFHPSZQFSGPSNFEXFMM BOEIFMQFETQVSUIFNBSLFUJO3VTTJBBOE1PMBOE UIJTXBTOPUUIFDBTFJOPUIFSDPVOUSJFT#PTOJBFYQFSJFODFE BQPTJUJWFRVBSUFSUIJTUJNFBSPVOE UIFPOMZOFHBUJWFUSFOECFJOHJO4PGU%SJOLT4PGU%SJOLTBMTPFYQFSJFODFEB OFHBUJWFQFSGPSNBODFJO$SPBUJB $[FDI3FQVCMJD )VOHBSZ 3PNBOJBBOE4MPWBLJB t$IJMMFEGPPETIBWFTFFOTJHOJGJDBOUHSPXUIJOBOVNCFSPG&BTUFSO&VSPQFBONBSLFUTJOUIFMBTURVBSUFSJODMVEJOH $SPBUJB 1PMBOE 3VTTJBBOE4MPWBLJB*O4FSCJBIPXFWFS BOBUJPOBMNJMLTIPSUBHFIBTESJWFOUIFEFDMJOFJOUIF$IJMMFE DBUFHPSZEVFUPBSFEVDFEBWBJMBCJMJUZPGEBJSZQSPEVDUT5IJTTIPSUBHFMPPLTMJLFMZUPDPOUJOVFPWFSUIFOFYURVBSUFS t%VSJOHUIFSFDFOUGJOBODJBMDSJTJT UIF1FSTPOBM$BSFDBUFHPSZIBTVOEFSQFSGPSNFEJONPTUNBSLFUTBDSPTT&BTUFSO &VSPQFDPNQBSFEXJUIUPUBM'.$( FWFOTIPXJOHEFDMJOFJO)VOHBSZ 3VTTJB 4FSCJB 4MPWBLJBBOE3PNBOJB t"MDPIPMJDCFWFSBHFTIBWFTFFOWBSZJOHQFSGPSNBODFUISPVHIPVUUIFSFHJPO FYQFSJFODJOHTJHOJGJDBOUHSPXUIJO 4MPWBLJB XIJMTUEFDMJOJOHJO$SPBUJB#FFSFYQFSJFODFEOPUBCMFEFDMJOFJO3PNBOJB  

Richard Herbert &VSPQBOFM(MPCBM#VTJOFTT%FWFMPQNFOUBOE*OTJHIU%JSFDUPS

FMCG Consumer Dashboard % Value Change Q3 2010 vs Q3 2009

Bosnia Czech & Herzegovina Bulgaria Croatia Republic Hungary Poland Romania Russia Serbia Slovakia Ukraine Fresh Food

Chilled Food

Packaged Grocery

Frozen Food

Alcohol

Soft Drinks

Personal Care

Home Care

Pet Food

Increase of more than 0.5% Decrease of more than 0.5%

Increase/decrease of 0.5% or less Category not covered

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anel Bosnia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Bosnia - FMCG Category Trends Year on Year % Change Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value) NA FMCG -5.0 -1.7 1.6 2.7

Rate of Food Inflation (Value)NAChilled Foods -1.4 3.4 3.8 8.9

Packaged -7.8 -3.3 -1.8 0.1 Rate of Unemployment NA Alcohol -4.7 -1.8 -3.1 5.3

Frequency of FMCG Purchase -6.5% Soft Drinks -6.2 -9.3 -1.6 -2.3

Personal Care 1.3 11.8 5.7 8.3

Average FMCG Basket Size (Value) +9.9% -1.5 -2.7 Home Care 16.3 5.9

Bosnia – Trade Channels t)ZQFSNBSLFUTDPOUJOVFUPFYQFSJFODFHSPXUIJOFBDI FMCG Value Share % QFSJPE XIJMTU4VQFSNBSLFUTDPOUJOVFUIJTQPTJUJWF USFOE#PUIHSPXJOHIPXFWFSBUUIFFYQFOTFPGPUIFS Other TNBMMFSDIBOOFMT

51 58 54 t#PTOJBOIPVTFIPMETBSFCVZJOHMFTTGSFRVFOUMZUIBO

Supermarkets QSFWJPVTQFSJPETCVUBSFTQFOEJOHNPSFFBDIWJTJU

27 25 26 t*UTFFNTUIBU#PTOJBOIPVTFIPMETCFDBNFNPSFGPOEPG MBSHFPVUMFUUZQFTBOEQSJWBUFMBCFMTJO2"OJOUFSFTUJOH Hypermarkets 17 19 23 PCTFSWBUJPODPNQBSFEUP$SPBUJBO))TXIPXFSF JNQBDUFECZUIFFDPOPNJDEPXOUVSONPSFUIBO#PTOJB MAT Q3 08 MAT Q3 09 MAT Q3 10

Bosnia - Trade Channel Trends Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG -5.0 -1.7 1.6 2.7

Hypermarkets 3.5 17.9 26.6 20.0

Please note: -3.5 -2.2 3.0 8.6 - Category, channel data and Average Basket size data are based on local currency Other -8.6 -8.5 -7.6 -6.6 - GDP and inflation rates are based on Euro currency

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anel Bulgaria Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Bulgaria – FMCG Category Trends Year on Year % Change Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value) +3.0% FMCG -1.1 -0.6 2.6 5.7

Rate of Food Inflation (Value) -2.8% Chilled Foods 1.6 1.0 3.0 6.3

Packaged Grocery -3.3 -0.3 3.6 5.6 Rate of Unemployment +10.0% Alcohol 4.9 9.4 12.3 9.2

Frequency of FMCG Purchase +1.9% Soft Drinks -3.5 -7.0 -2.8 4.5

Personal Care -2.3 -2.2 -0.8 6.5

Average FMCG Basket Size (Value) +2.9% Home Care 6.2 -1.2 -3.3 1.3

Bulgaria – Trade Channels t2DPOGJSNT#VMHBSJBOIPVTFIPMETIBWFBTUSPOH FMCG Value Share % BUUSBDUJPOUPUIFEJTDPVOUFSTPGUIFNIBWF TIPQQFEJOBEJTDPVOUFSUIJTMBUFTUZFBSMZQFSJPE Other 25.1 22.4 20.5 Street Vendors + t$POTVNFSTBSFTIPQQJOHJOUIJTDIBOOFMNPSF open markets 1.1 0.6 1.0 GSFRVFOUMZBMTP UXJDFBNPOUI 'PSFBDITIPQQJOHUSJQ  Small Grocery DPOTVNFSTTQFOUNPSFXIFOWJTJUJOHEJTDPVOUFSTUIBO Shops 42.1 43.9 44.5 JOPUIFSDIBOOFMTTVDIBTTVQFSBOEIZQFSNBSLFUT Cash & Carry 2.1 5IJTBNPVOUTUPCJMMJPOJO%JTDPVOUFSTWTCJMMJPOJO Discounters 2.6 2.7 12.0 TVQFSBOEIZQFSNBSLFUT 6.2 7.6 Supermarkets & Hypermarkets 20.5 22.4 22.8 t"UUIFTBNFUJNF #VMHBSJBOIPVTFIPMETDPOUJOVFUP TIPQJOTNBMMFSUSBEJUJPOBMHSPDFSZTIPQTCVUUIFZEP MAT Q3 08 MAT Q3 09 MAT Q3 10 UIJTMFTTGSFRVFOUMZ

Bulgaria – Trade Channels Trends Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG -1.1 -0.6 2.6 5.7

Supermarkets & 10.7 6.2 -1.3 Hypermarkets -1.9

Discounters 37.4 64.4 72.6 64.3

Cash & Carry -23.8 -16.1 -18.2 -9.3 Please note: Small Grocery -6.0 -5.4 -3.2 4.4 Shops - Category, channel data and Average Basket size data Street Vendors + -70.6 33.4 -74.1 -69.6 open markets are based on local currency Other -8.6 -17.9 -0.1 -1.2 - GDP and inflation rates are based on Euro currency

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anel Croatia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Croatia – FMCG Category Trends Year on Year % Change Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value)NA FMCG -7.1 -10.4 -6.7 -6.4

Rate of Food Inflation (Value) -23.1% Chilled Foods -10.4 -14.6 -8.0 -4.1 Packaged Grocery -10.8 -8.4 -5.0 -6.3

Rate of Unemployment +15.0% Alcohol -5.7 -14.6 -20.1 -16.8

Soft Drinks -6.4 -7.4 -11.0 -8.5

Frequency of FMCG Purchase +0.6% Personal Care -0.5 -7.5 -6.7 -5.6

Home Care -1.2 -3.8 0.6 -2.1 Average FMCG Basket Size (Value) -6.9% Pet food 40.0 -4.2 22.5 6.5

Croatia – Trade Channels t"TXFDBOTFF%JTDPVOUFSTBSFHSPXJOHBUB FMCG Value Share % DPOTJEFSBCMFSBUFJO$SPBUJBBOEUIJTIBTDPOUJOVFE JOUP25IF(SPXUIPGQSJWBUFMBCFMTWFSJGJFTUIBU

Other $SPBUJBOIPVTFIPMETDPOUJOVFUPCFQSJDFPSJFOUFEBOE XFDBOFYQFDUUIJTUSFOEUPDPOUJOVFGPSUIFGPSFTFFBCMF 47.2 45.8 43.3 GVUVSF Discounters 6.3 3.4 5.2 t"#BEQPMJUJDBMBOEFDPOPNJDTJUVBUJPOJO$SPBUJB Supermarkets 31.8 29.0 28.3 DPOUJOVFTJO2BOEUIJTJTIBWJOHBEFUSJNFOUBM FGGFDUPO$SPBUJBOIPVTFIPMETTQFOEPO'.$( Hypermarkets 17.7 20.0 22.1 t6OFNQMPZNFOUEFDSFBTFEEVFUPBOJODSFBTFJO MAT Q3 08 MAT Q3 09 MAT Q3 10 UPVSJTNJO$SPBUJBJOCVUUIJTUSFOEEPFTOPUMPPL BTUIPVHIJUXJMMDPOUJOVFJOUP2

Croatia – Trade Channels Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG -7.1 -10.4 -6.7 -6.4

Hypermarkets 12.6 -5.1 -1.9 3.0 Please note: Supermarkets -13.8 -8.6 -7.9 -8.5 - Category, channel data and Average Basket size data are based on local currency Discounters 3.5 17.5 14.2 16.4 - GDP and inflation rates are based on Euro currency

Other -11.7 -16.9 -10.5 -11.8

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anel Czech Republic Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Czech Republic – FMCG Category Trends Q3 2010 Key Indicators Year on Year % Change Value Year on Year % Change Q4 2009 Q1 2010 Q2 2010 Q3 2010 FMCG 0.3 4.2 2.4 4.2

GDP (Value) +3.0% Fresh Foods 9.4 14.5 25.3 18

Chilled Foods -1.3 5.1 3.6 6.4 Rate of Food Inflation (Value) -0.1% Packaged Grocery -0.1 1.6 0.5 4.8

Frozen Foods 24.6 -3.1 26.2 29.4 Rate of Unemployment +7.5% Alcohol 4.8 12.3 -0.4 6.6 Soft Drinks 0.3 6.1 -1.4 -1.7 Frequency of FMCG Purchase -1.6% Personal Care -3.2 -7.2 0.4 -5.7

Home Care 3.1 3.1 7.5 Average FMCG Basket Size (Value) +3.4% 0.5 Pet Foods -7.4 27.1 26.3 30.0

Czech Republic – Trade Channels t)ZQFSNBSLFUTIPMEUIFHSFBUFTUNBSLFUTIBSFJOUIF $[FDI3FQVCMJDIBWJOHJODSFBTFEUIFJSTIBSFZFBSPO ZFBS4VQFSNBSLFUTSFNBJOFETUBCMFXJUIWFSZTNBMM 29 28 27 Other DIBOHFJONBSLFUTIBSF

Discounters 19 21 20 t%JTDPVOUFSTIBWFFYQFSJFODFEBEFDMJOFJONBSLFU Supermarkets 16 15 16 TIBSFUIJTRVBSUFSEVFUPUIFQPPSQFSGPSNBODFPGTPGU Hypermarkets EJTDPVOUFSToIBSEEJTDPVOUFSTSFNBJOFESFMBUJWFMZ

34 36 39 TUBCMFUISPVHIPVU2 NBSLFUTIBSF 

MAT Q3 08 MAT Q3 09 MAT Q3 10 t5FTDPIBTQFSGPSNFEOPUBCMZXFMMUIJTRVBSUFS ESJWFO CZUIFJSIZQFSNBSLFUT5IFOFXMZPQFOFE5FTDP&YQSFTT TUPSFTIBWFQFSGPSNFESFNBSLBCMZXFMMUISPVHIPVUUIF ZFBSoDPOUJOVJOHJOUP2

t(MPCVTIBTBMTPQFSGPSNFEWFSZXFMMUIJTRVBSUFS Czech Republic – Trade Channels Trends JODSFBTJOHJUTTIBSFUPBMNPTU Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010 t,BVGMBOE UIF$[FDI3FQVCMJDTNPTUJNQPSUBOUSFUBJMFS IBT

FMCG 0.3 4.2 2.4 JODSFBTFEUIFJSTIBSFCZPWFSQQPG'.$(TQFOEJOH 4.2 t-JEM *OUFSTQBS 1FOOZ.BSLFUBOEUIF"IPMEHSPVQIBWF Hypermarkets 2.5 9.7 11.6 13.7 BMMJODSFBTFEUIFJSTIBSFTXIJMTU.BLSPTQFSGPSNBODF UIJTRVBSUFSIBTEXJOEMFE Supermarkets 12.0 3.1 -6.8 0.5 Please note: Discounters -7.5 1.4 -0.3 2.4 - Category, channel data and Average Basket size data are based on local currency Other -2.1 -1.7 -3.7 -4.5 - GDP and inflation rates are based on Euro currency

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anel Hungary Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Hungary – FMCG Category Trends Year on Year % Change Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010 GDP (Value) +1.6% FMCG -2.3 1.1 -2.9 0.6

Rate of Food Inflation Value( ) -20.0% +7.2% Chilled Foods -4.3 4.4 -2.5 3.7

Rate of Unemployment +3.9% Personal Care -0.1 -4.6 -11.0 -8.5

Frequency of FMCG Purchase -23.6% Home Care -9.4 -4.6 -4.6 -1.8

Average FMCG Basket Size (Value) +26.1% Pet Foods 9.7 24.0 16.8 15.5

Hungary – Trade Channels FMCG Value Share % t%FTQJUFCFJOHUIFTUSPOHFTUQFSGPSNJOH5SBEF$IBOOFM UISPVHIPVU UIFQFSGPSNBODFPG4VQFSNBSLFUT

7 7 7 IBTOPUDPOUJOVFEJOUP5IJTUVSOBSPVOEIBTCFFO 1 Other 1 1 BSFTVMUPGUXPPDDVSSFODFTJO)VOHBSZGJSTUMZ 4QBS

Street Vendors + 24 24 23 SFCSBOEFEUIFGPSNFS1MVTDIBJOXIJDIIBEGVFMMFEUIF open markets 3 2 2 $IBOOFMHSPXUIJO BOETFDPOEMZ BDIBOHFJO Small Grocery 21 19 TIPQQFSCFIBWJPVSBTBSFTVMUPGUIFFDPOPNJDDSJTJT Shops 23

Cash & Carry 21 15 20 t$POTVNFSTIBWFCFDPNFNPSFBXBSFPGQSPNPUJPOT Discounters BOEEFBMT CFOFGJUUJOH)ZQFSNBSLFUTBOE%JTDPVOUFST

27 27 Supermarkets 25 t"MUIPVHI$POTVNFS$POGJEFODFJO)VOHBSZIBT Hypermarkets MAT Q3 08 MAT Q3 09 MAT Q3 10 SJTFOUPNFFUJUTQSFDSJTJTMFWFM UIFiQSPQFOTJUZUP CVZwFMFNFOUPGUIJTDBMDVMBUJPOSFNBJOTSFMBUJWFMZMPX 5IJTJOEJDBUFTUIBUBMUIPVHITIPQQFSTIBWFPQUJNJTUJD Hungary – Trade Channels Trends FYQFDUBUJPOTBCPVUUIFFDPOPNJDGVUVSFPGUIFDPVOUSZ  Year on Year % Change Value UIFZBSFTUJMMCFJOHMFTTGSJWPMPVTXIFOTQFOEJOH

Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG -2.3 1.1 -2.9 0.6

Hypermarkets 0.2 9.7 8.3 19.4

Supermarkets 27.3 0.6 -1.8 -11.0

Discounters -20.7 -11.6 -10.6 4.2

Cash & Carry -29.2 -24.9 -23.2 -1.9 Please note: Small Grocery Shops -5.7 5.8 -5.8 -6.0 - Category, channel data and Average Basket size data Street Vendors + are based on local currency open markets 10.4 32.0 -3.7 -3.8 - GDP and inflation rates are based on Euro currency Other -4.3 -2.8 -6.0 -10.9

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anel Poland Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Poland – FMCG Category Trends Year on Year % Change Year on Year % Change Value

Q4 2009Q1 2010 Q2 2010 Q3 2010 GDP (Value) +4.2% FMCG 0.9 10.9 0.1 1.5

+7.2% Rate of Food Inflation (Value) +1.0% Chilled Foods 3.3 11.3 1.5 2.0

Packaged Grocery -0.5 12.9 1.2 Rate of Unemployment -11.5% 2.2

Soft Drinks -0.7 10.4 -1.2 4.0 Frequency of FMCG Purchase -1.1% Personal Care 6.1 4.2 -4.2 -3.1

Average FMCG Basket Size (Value) +2.6% Home Care -1.4 5.4 -4.0 -4.0

Poland – Trade Channels t%JTDPVOUFSTIBWFTIPXOHSPXUIUISPVHIPVUUIFZFBS FMCG Value Share % BOEBUUIFFOEPG2BSFOPXDMPTFUPPWFSUBLJOH TVQFSNBSLFUTBT1PMBOETUPQ'.$(USBEFDIBOOFM 75 Other 7 2 2 1 Street Vendors + 24 t.PEFSOUSBEFDIBOOFMT )ZQFSNBSLFUT 4VQFSNBSLFUT open markets 32 29 2 BOE%JTDPVOUFST IBWFFYQFSJFODFEHSPXUIBUUIF Small Grocery 2 Shops FYQFOTFPGTNBMMFSGPPETUPSFT 2 24 22 Cash & Carry 19 t5IJTHSPXUIXJUIJONPEFSOUSBEFDIBOOFMTIBTCFFO Discounters 20 17 17 TQVSSFEPOCZBOVNCFSPGGBDUPSTJODMVEJOHUIFPQFOJOH Supermarkets PGOFXEJTDPVOUFSPVUMFUTBOEUIFSFCSBOEJOHPGTPNF 21 22 24 Hypermarkets FYJTUJOHTVQFSNBSLFUTUPSFT'PSFYBNQMF $BSSFGPVS JOUSPEVDFE$BSSFGPVS.BSLFUJO2 SFQMBDJOH$BSSFGPVS MAT Q3 08 MAT Q3 09 MAT Q3 10 &YQSFTT

Poland – Trade Channels Trends Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG 0.9 10.9 0.1 1.5

Hypermarkets 7.9 21.3 5.4 8.0

Supermarkets 15.2 26.7 7.4 3.2

Discounters 11.6 18.2 15.0 18.7 Please note:

Cash & Carry 3.4 -6.5 -6.4 -7.2 - In 2010 GfK Poland introduced scanners to the Small Grocery households and also reconstructed the panel structure -15.2 -12.3 Shops -4.2 -13.5 - Category, channel data and Average Basket size data Street Vendors + -28.7 -24.4 open markets -24.4 -31.6 are based on local currency

Other -15.1 -13.2 -23.9 -20.0 - GDP and inflation rates are based on Euro currency

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anel Romania Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Romania – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009Q1 2010 Q2 2010 Q3 2010

GDP (Value) -2.5% FMCG 10.2 -1.8 -5.8 -7.2

Chilled Foods 14.1 -3.9 -6.6 -6.0

Rate of Food Inflation (Value) -0.3% Packaged Grocery 8.2 -1.8 -1.8 -1.3

Home Made 18.3 -8.4 -10.6 -14.7

Rate of Unemployment NA Bulk -2.7 -6.9 -1.8 1.2

Alcohol 16.4 2.3 -9.2 -11.4 Frequency of FMCG Purchase -9.8% Soft Drinks 9.7 -0.1 -9.2 -9.8

Personal Care 5.9 -7.4 -7.6 -14.0 Average FMCG Basket Size (Value) +3.5% Home Care 7.8 -0.8 -3.6 -6.6

Romania – Trade Channels t5IF3PNBOJBO'.$(NBSLFUEFDSFBTFECZBMNPTU FMCG Value Share % JOUFSNTPGWBMVFTBMFT MPDBMDVSSFODZ JO2 DPNQBSFEXJUIUIFTBNFQFSJPEJO5IFDBUFHPSJFT XIJDIFYQFSJFODFEUIFHSFBUFTUSBUFPGEFDMJOFXFSF Hypermarkets 17 19 20 NBJOMZTVGGFSJOHGSPNBMPTTPGCVZFST Supermarkets 14 13 13 Discounters 6 t.PEFSOUSBEFDPOUJOVFEUPHBJOTIBSF SFBDIJOHBMNPTU 3 8 10 2 2 '.$(WBMVFTIBSF5IFNPTUEZOBNJDGPSNBU Cash & Carry SFNBJOTEJTDPVOUFSTXJUIBOJODSFBTJOHWBMVFTIBSF 42 Small Grocery 41 41 Shops GSPNJO2UPJO2%JTDPVOUFST Street Vendors + HSFXNBJOMZEVFUP1FOOZ.BSLFU"QPTJUJWFUSFOEIBE open markets 3 4 4 BMTPIZQFSNBSLFUTDPWFSJOHXJUIJOUPUBMTBMFT 14 13 11 Other "NPOHUIFN ,BVGMBOETUSFOHUIFOFEJUTQPTJUJPOCZ MAT Q3 08 MAT Q3 09 MAT Q3 10 _JOUFSNPGWBMVF4VQFSNBSLFUTDPOUJOVFEUPMPTF WBMVFTIBSFXJUIJOJOIPNFDPOTVNQUJPO

Romania – Trade Channels Trends t1SJWBUF-BCFMJODSFBTFEJOWBMVFGSPNJO2 Year on Year % Change Value UPJO25IFFWPMVUJPOPG1SJWBUF-BCFMXBT ESJWFOCZDIJMMFEGPPE CFFSBOEQFSTPOBMDBSFQSPEVDUT Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG 10.2 -1.8 -5.8 -7.2

Hypermarkets 8.5 8.1 -2.7 -1.7

Supermarkets 4.4 -7.9 -9.3 -6.9

Discounters 50.5 13.4 7.9 -2.0 Cash & Carry -28.3 -32.2 -18.0 -16.0 Please note: Small Grocery 13.5 -2.6 -6.6 -7.7 Shops - Category, channel data and Average Basket size data Street Vendors + 6.8 -1.6 -3.6 -11.7 are based on local currency open markets - GDP and inflation rates are based on Euro currency Other -4.1 -11.8 -13.0 -15.1

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anel Russia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Russia – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009Q1 2010 Q2 2010 Q3 2010 GDP (Value)NAFMCG 17.2 10.8 7.1 8.2

Fresh Foods 12.6 11.6 9.5 11.6

Rate of Food Inflation (Value)NAChilled Foods 20.7 23.8 13.7 12.6

Packaged Grocery 18.9 2.0 5.2 3.9

Rate of Unemployment -14.3% Frozen Foods 17.5 21.8 8.6 9.6

Alcohol 19.0 3.8 -2.8 5.0 Frequency of FMCG Purchase -2.9% Soft Drinks 11.7 -3.4 -0.7 15.7

Personal Care 16.8 7.6 -0.1 -2.1 Average FMCG Basket Size (Value) +11.1% Home Care 18.9 7.4 5.1 3.1

Russia – Trade Channels t.PEFSO5SBEFIBTDPOUJOVFEUPJODSFBTFJUTQSFTFODF FMCG Value Share % JOUIF3VTTJBO'.$(NBSLFU5IJTHSPXUIIBT CFFOESJWFOCZUIFFYQBOTJPOPGUIF)ZQFSNBSLFU

Other BOE%JTDPVOUFS$IBOOFMT BOE  19 26 23 SFTQFDUJWFMZ  Street Vendors + open markets 16 18 17 Small Grocery t5IFQFSGPSNBODFPG)ZQFSNBSLFUTIBTCFFOESJWFO Shops 30 CZUIFQPTJUJWFQFSGPSNBODFTPG"VDIBO .PTNBSUBOE 31 Cash & Carry 33 ,BSVTFM 1 Discounters 1 12 1 11 10 t5IFQPTJUJWFQFSGPSNBODFPG%JTDPVOUFSTJTNBJOMZEVF 14 Supermarkets 10 12 UP,PQFZLB 1ZBUFSPDILBBOE.BHOJU%JTDPVOUFS 4 5 7 Hypermarkets MAT Q3 08 MAT Q3 09 MAT Q3 10 t5SBEJUJPOBM5SBEFDPOUJOVFTUPQMBZBOJNQPSUBOUSPMFJO UIF3VTTJBO'.$(NBSLFU Russia – Trade Channels Trends Year on Year % Change Value

Q4 2009 Q1 2010 Q2 2010 Q3 2010

FMCG 17.2 10.8 7.1 8.2

Hypermarkets 81.4 67.3 38.5 25.6

Supermarkets 70.3 22.2 25.2 18.7

Discounters 29.3 29.3 15.9 24.8

Cash & Carry 103.8 78.7 48.4 -2.4 Please note: Small Grocery 6.7 11.8 2.8 4.7 Shops - Category, channel data and Average Basket size data -1.3 Street Vendors + 22.2 -4.1 -6.6 open markets are based on local currency 1.9 Other -11.2 -9.4 0.2 - GDP and inflation rates are based on Euro currency

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anel Serbia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Serbia – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009Q1 2010 Q2 2010 Q3 2010 GDP (Value)NAFMCG -3.2 1.7 -2.8 -1.9

Chilled Foods -6.1 1.7 -0.2 -2.0 Rate of Food Inflation (Value) +5.5% Packaged Grocery -3.9 -1.6 -5.4 -2.5

Alcohol 4.7 -0.4 -5.7 Rate of Unemployment +23.1% 0.1 Soft Drinks -8.0 1.1 -4.8 2.8

Frequency of FMCG Purchase -9.0% Personal Care -0.1 4.3 -3.0 -9.3

Home Care 6.0 15.9 4.8 -1.3 Average FMCG Basket Size (Value) +6.0% 28.1 Pet Foods 33.7 7.5 34.6

Serbia – Trade Channels t5IFGJSTUIBMGPG"VHVTUTBXSFUBJMFSTBEKVTUJOHQSJDFTPG FMCG Value Share % GPPEiCBTJDTw5IFTFQSJDFJODSFBTFTDPOUJOVFEPOJOUP 4FQUFNCFSBGGFDUJOHBMNPTUBMMGPPEQSPEVDUT

Other 8 8 9 3 3 3 t1VSDIBTJOHQPXFSGFMMGVSUIFSCFMPXQSFDSJTJTMFWFMTXIJMTU Hard Discounters UIFBWFSBHF4FSCJBOTBMBSZSFNBJOFEDPOTUBOUZFBSPO Street Vendors + open markets 56 53 53 ZFBS CFMPXUIFBWFSBHF Small Grocery Shops t*OHFOFSBM UIF4FSCJBOSFUBJMNBSLFUTBXTNBMM Cash & Carry 6 6 6 JNQSPWFNFOUJO2ZFBSPOZFBS4PNFPGUIFMFBEJOH Supermarkets 22 23 24 SFUBJMFSTJODMVEJOH%*4 *EFBBOE*OUFSFYNBOBHFEUP

Hypermarkets 5 5 5 JNQSPWFUIFJSQPTJUJPOJOUIFNBSLFUNBSHJOBMMZ MAT Q3 08 MAT Q3 09 MAT Q3 10 t)ZQFSNBSLFUTHBJOFENBSLFUTIBSFPWFS2 ESJWFO CZ*EFBBOE)JQFSDPSU XIJMTUUIF$BTI$BSSZDIBOOFM TVGGFSFEJODPNQBSFEUPUIFTBNFQFSJPEJOEVF Serbia – Trade Channels Trends UPQPPSQFSGPSNBODFTGSPN.FUSPBOE3PEB Year on Year % Change Value t4VQFSNBSLFUTBMTPFYQFSJFODFEEFDMJOFJO2  Q4 2009 Q1 2010 Q2 2010 Q3 2010 JOGMVFODFECZWBMVFEFDSFBTFTGPS.BYJBOE6OJWFSFYQPSU FMCG -3.2 1.7 -2.8 -1.9

Hypermarkets -15.4 -12.5 -6.9 3.3

Supermarkets -3.0 -0.6 -0.1 -1.2

Cash & Carry 3.4 -8.2 -14.6 -7.4

-0.9 Please note: Small Grocery -4.5 4.6 -2.4 Shops - Category, channel data and Average Basket size data -14.9 Street Vendors + -6.6 -6.0 -6.4 open markets are based on local currency -4.9 - GDP and inflation rates are based on Euro currency Other 5.0 6.6 -3.4

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anel Slovakia Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Slovakia – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009Q1 2010 Q2 2010 Q3 2010

GDP (Value) +5.2% FMCG 2.8 2.9 0.9 1.9

Chilled Foods 0.7 1.1 5.9 8.0

Rate of Food Inflation (Value) -0.1% Packaged Grocery 6.6 3.4 -0.1 1.0

Frozen Foods 8.0 24.7 0.9 -1.1

Rate of Unemployment -0.8% Alcohol 8.4 13.3 1.9 9.1

Soft Drinks -1.7 3.7 -2.4 -6.4 Frequency of FMCG Purchase -2.6% Personal Care 0.3 -2.2 -6.1 -7.1

Home Care -8.5 -2.0 -2.9 -0.2 Average FMCG Basket Size (Value) +5.1% Pet Foods 17.9 18.7 -2.3 -6.3

Slovakia – Trade Channels t)ZQFSNBSLFUTSFUBJOUIFMBSHFTUNBSLFUTIBSFBNPOHTU FMCG Value Share % UIFUSBEFDIBOOFMTEFTQJUFTIPXJOHOPTJHOJGJDBOU HSPXUIJOTIBSFPWFSUIFZFBS)ZQFSNBSLFUTBSFDMPTFMZ 7 7 7 GPMMPXFECZ4VQFSNBSLFUTBOE4NBMM(SPDFSZTUPSFT Other 0 0 0

Street Vendors + 26 24 22 open markets 2 t%FTQJUFSFNBJOJOHSFMBUJWFMZTNBMMDPNQBSFEUP 2 2 16 4VQFSNBSLFUT )ZQFSNBSLFUTBOE4NBMM(SPDFSZTUPSFT  Small Grocery 15 14 Shops EJTDPVOUFSTIBWFTIPXOUIFMBSHFTUQPTJUJWFHSPXUIPO 23 Cash & Carry 25 25 MBTUZFBSTQFSGPSNBODF

Discounters t5IFUPQSFUBJMFSTJO4MPWBLJBBDDPVOUGPSPWFS 28 306.8 Supermarkets 26 PG'.$(FYQFOEJUVSF5IFMFBEFSTBNPOHTUUIFTFBSF Hypermarkets 6.5 $PPQ+FEOPUB 5FTDP -JEMBOE,BVGMBOE MAT Q3 08 MAT Q3 09 MAT Q3 10

t5FTDPIBTQFSGPSNFEQBSUJDVMBSMZXFMMJO4MPWBLJB UISPVHIPVUUIFZFBSBOE25IJTIBTCFFOESJWFO Slovakia – Trade Channels Trends CZUIFJOUSPEVDUJPOPGBOFXTUPSFGPSNBUUP4MPWBLJBo Year on Year % Change Value 5FTDP&YUSB5IFTFOFXTUPSFTPGGFSBDPNQMFUFMZOFX Q4 2009 Q1 2010 Q2 2010 Q3 2010 TIPQQJOHFYQFSJFODFGPSDVTUPNFSTXJUIBXJEFSSBOHF

FMCG 2.8 2.9 0.9 1.9 PGQSPEVDUTBTXFMMBTQIBSNBDJFT PQUJDJBOT QIPUPMBCT BOEQIPOFTIPQTXJUIJOUIFPOFSFUBJMTQBDF Hypermarkets 14.5 11.7 8.6 -0.2

Supermarkets -3.5 -11.0 0.9 -1.4

Discounters 17.1 39.1 18.3 9.4

Cash & Carry -21.6 0.9 -10.5 2.2

Small Grocery -7.0 -8.5 -11.1 -6.3 Shops Street Vendors + 52.3 -27.3 25.6 -31.4 open markets Please note: 37.2 Other -7.8 -2.1 -19.2 All indicators are based on Euro currency.

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anel Ukraine Q3 2010 tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

Q3 2010 Key Indicators Ukraine – FMCG Category Trends Year on Year % Change Year on Year % Change Value Q4 2009Q1 2010 Q2 2010 Q3 2010 GDP (Value)NAFMCG 10.7 13.6 9.1 8.0

Fresh Foods 11.8 17.2 10.1 12.2

Rate of Food Inflation Value( )NAChilled Foods 19.0 12.7 13.7 14.8

Packaged Grocery 6.5 13.3 9.3 5.2

Rate of Unemployment NA Frozen Foods 3.1 -9.4 -8.3 -3.5

Alcohol 16.8 6.5 7.4 -3.5 Frequency of FMCG Purchase -2.4% Soft Drinks -5.2 -3.2 -2.5 9.0

Personal Care 25.5 16.6 6.3 -2.6 Average FMCG Basket Size (Value) +10.6% Home Care 25.5 6.9 2.9 3.0

Ukraine – Trade Channels t'.$(DPOTVNQUJPOJODSFBTFEEVSJOHUIFTVNNFSNPOUIT FMCG Value Share % DPNQBSFEUPUIFGJSTUIBMGPG"DDPSEJOHUPOBUJPOBM TUBUJTUJDT EFGMBUJPOJOUIF'PPE#FWFSBHFNBSLFUTXBT FYQFSJFODFEEVSJOH2BOEJOGMBUJPOXBT IJHIFSUIBO

Other NPOUITQSFWJPVTMZ%FGMBUJPOXBTDBVTFECZBTFBTPOBM 22 22 16 EFDSFBTFJO'JTI 'SVJUBOE7FHFUBCMFQSJDFTBTXFMMBTB Street Vendors + open markets EFDSFBTFJOUIFQSJDFPG8IJUF'BUBOE&HHT

Small Grocery 48 Shops 49 48 t5IFHSPXUIPGUIF'PPEDBUFHPSJFTCPUIJOUFSNTPGWPMVNF BOEWBMVFXBTESJWFOCZUIFUSFOEPGDPOTVNFSTSFUVSOJOHUP Cash & Carry USBEJUJPOBMQSPEVDUTBOEIPNFDPPLJOH"ESPQJOPVUPGIPNF Discounters 19 13 13 DPOTVNQUJPOMFEUPBOJODSFBTFJO3PBTU(SPVOE$PGGFF 2 2 1 3 BOEUIFXBSNTVNNFSXBTCFIJOEUIFHSPXUIPG,WBTBOE Supermarkets 2 3 13 12 11 8BUFSDPOTVNQUJPO"UUIFTBNFUJNF UIFCJHHFTUMPTFST Hypermarkets 0.0 1 1 MAT Q3 08 MAT Q3 09 MAT Q3 10 DPOUJOVFEUPCF#PVJMMPOT*OTUBOUTPVQT #PYFE1SBMJOFT  $IJQT +VJDFT/FDUBSTBOE$BOOFE4PGU%SJOLT1SJDF JODSFBTFTMFEUPBESPQJODPOTVNQUJPOGPS%BJSZQSPEVDUT  NPTUOPUBCMZ )BSE$IFFTF 1SPDFTTFE$IFFTF :PHIVSUBOE Ukraine – Trade Channels Trends USBEJUJPOBM,FGJS Year on Year % Change Value t5IFDIBOOFMUIBUFYQFSJFODFEUIFMBSHFTUHSPXUIUIJTRVBSUFS Q4 2009 Q1 2010 Q2 2010 Q3 2010 XBT4NBMM(SPDFSZTIPQT"NPOHNPEFSOUSBEFDIBOOFMT  FMCG 10.7 13.6 9.1 8.0 %JTDPVOUFSTBOE)ZQFSNBSLFUTDPOUJOVFUPUIFTIPXUIF Hypermarkets 20.6 23.4 22.8 10.9 NPTUQPTJUJWFEFWFMPQNFOU UIPVHITIBSFSFNBJOTTNBMM 'PSBBOE"5#BSFBNPOHUIFNPTUTVDDFTTGVMEJTDPVOUFST  Supermarkets -3.6 16.2 8.0 10.3 XIFSFBT"VDIBO &DP.BSLFU "NTUPS 5BSHFU 5BWSJBBOE Discounters 23.7 31.7 22.4 12.2 0C[IPSBBSFBNPOHUIFNPTUTVDDFTTGVM4VQFSNBSLFUDIBJOT Cash & Carry -3.9 -19.7 -22.5 -11.6 Please note: Small Grocery 58.9 80.9 65.0 37.9 Shops - Category, channel data and Average Basket size data are Street Vendors + 11.9 13.1 9.2 7.9 open markets based on local currency -17.1 Other -14.0 -22.1 -24.5 - GDP and inflation rates are based on Euro currency

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anel Definitions tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ CATEGORIES UNIVERSE: FMCG:'BTU.PWJOH$POTVNFS(PPET JODMVEFTGPPET QFSTPOBMDBSFBOEIPNFDBSFFYDMVEFTDMPUIFT XIJUFHPPETFUD 5PUBM'.$(JTOPUOFDFTTBSJMZUIFTVNPGUIFDBUFHPSJFTTIPXOCFMPXJU Categories: t'SFTI'PPETGSFTIýTI GSFTINFBU GSFTIQPVMUSZHBNF GSFTIGSVJU WFHFUBCMFT TBMBET t$IJMMFE'PPETDIJMMFEEFMJQSPEVDUT DIJMMFEEBJSZQSPEVDUT DIJMMFECBLFSZQSPEVDUT t1BDLBHFE(SPDFSZCSFBE CJTDVJUT DBOOFEHPPET IPUCFWFSBHFT QBDLFUCSFBLGBTU QJDLMFT TBVDFT DPOEJNFOUT  TBWPVSZDBSCPIZESBUFTBOETOBDLT IPNFDPPLJOHJOHSFEJFOUT UBLFIPNFDPOGFDUJPOFSZBOETBWPVSJFT t4PGU%SJOLTDBSCPOBUFETPGUESJOLT DIJMMFEESJOLTBOENJOFSBMXBUFS t)PNF$BSFTPGUFOFST EFUFSHFOUTBOESJOTFDPOEJUJPOFST t1FSTPOBM$BSFCBUISPPNUPJMFUSJFT IBJSDBSF IFBMUIDBSF PSBMDBSF PUIFSUPJMFUSJFT

TRADE CHANNEL DEFINITIONS:

Cash & Small Grocery Street Vendors + Hypermarkets Supermarkets Discounters Others Carry Shops open markets

Offering a broad food and Mainly food assortment; over 400 Limited range of food, Velpro, Slavija n/a n/a Offering a broad food and non-food non-food assortment. Usually m2 (, Interex, Dzanovic, often selling directly assortment; selling to licensed customers Bosnia offering large car parks.(Interex, Robot Commerce, Zvornicanka, from pallets, focused (Getro, Metro); Specialist stores: pet shops, , Robot Commerce, Mercator, Tropic, ...) on price () fruit shops, chocolate shops and butchers, Merkur, Tom, Bingo...) kiosks, open market places, door-to-door, producer/farmer, mail order, gas stations, news stands; Smaller food/grocery outlets up to 400 m2 (Lora, Klas, Dzanovic, DP Market, Braca Karovic, Bingo, Konzum) HIT, Ramstore Hypermakets, , Boila, Bonjour, Burlex, CBA Fantastico C&C, ARO, CBA Minimarkets, Street Vendors, Agro & Food stores, specialized stores: Supermarkets, ENA, Familia, Fantastico Supermarkets, Oazis, Metro C&C Fantastico Minimarkets, Magazin Open Markets bakeries, butchers, chemists, etc, Bulgaria Piccadilly, Ramstore Supermarkets, Other Supermarkets 345, T-Market, Minimarkets, Vendors door-to-door, kiosks, mail order houses / Market Halls, Mixed Assortment subscr., petrol stations, tobacconists, etc. Offering a broad food and Mainly food assortment; over 400 Limited range of food, Getro, Metro n/a n/a Offering a broad food and non-food non-food assortment. Usually m2 (Bakmaz, Billa, Biljemerkant, often selling directly assortment; selling to licensed customers offering large car Boso, Diona, Idis, Jolly, Kerum, KTC, from pallets, focused (Getro, Metro); Specialist stores: pet shops, parks.(Interspar, IperCoop, Maxi Konzum, Mercator, Pemo, on price (Lidl) fruit shops, chocolate shops and butchers, Kaufland, Mercator hypers, Plodine, Presoflex, Studenac, kiosks, open market places, door-to-door, Croatia Super Konzum) Tommy, etc.) producer/farmer, mail order, gas stations, news stands; Smaller food/grocery outlets up to 400 m2 (Local convenience stores, Bakmaz, Billa (Minaco), Boso, Diona, Idis, Kerum, Konzum, KTC, Mercator, Pemo, Prehrana, Presoflex, Studenac, Tommy, etc.) Globus, Kaufland, Interspar, Albert, Billa, diskont, / Lidl, Market, Makro, Hopi C&C Small self-service grocers: Street Vendors, Family Frost, petrol station, etc. Czech Hypernova/Hyperalbert, Tesco Jednota Tempo, COOP / Jednota Plus, Norma, COOP , COOP / Jednota, COOP Open Markets Republic hypermarket, COOP Terno, Tip, COOP Supermarket; Diskont, Diskont / Jednota Tuty Vendors Hypermarket independents Over-the-counter specialists Street Vendors, > 2,500 m2, more than 400-2,000 m2, food and non food, 400-1,000 m2, food Metro Selling area less than 400 m2, Open Markets Mail order, direct marketing, D.I.Y etc. 10,000 articles, at least 3-10 cash registers (Kaiser's, , and near-food range, 1 or 2 cash registers, range of Vendors 30% non-food, more than Spar, bigger Coop, CBA and Real) cosmetics and food and non-food articles, Hungary 10 cash registers (, chemical products, belonging to named key Cora, Interspar, Tesco) 3-10 cash registers account (small Coop, small (Lidl, Penny Market, CBA, small Real, small Honiker Plus, Profi, ) and Heliker shops) or being independent. Auchan, Kaufland, Tesco, ABC, , Alma, Asort, Billa, Bomi, Aldi, , Lidl, , Makro, Food and non-food, less than Street Vendors, Petrol stations, Pharmacies, Drugstores, Intermarche, , Carrefour Minut, , , Plus Discount 3 cash desks Open Markets Cosmetics shops, Kiosks, Wholesalers, etc Real, E.Leclerc Dino, Duzy Sklep Wielobranzowy, Vendors Eko, Elea, E.Leclerc, Euro Sklep, Poland Grosik, Jedynka, Marcpol, Piotripawel, , Rossmann, Sano, Savia, Seic 34, Spar, Stokrotka, Tesco Express, Tesco, Topaz, Zatoka, Zielony Market Carrefour Hypermarket, Cora, Food and non food products: Lower prices for food Metro Cash & Traditional shops, selling food Street Vendors, Other Shops: specialists stores, gas Auchan Hypermarket, Spar Carrefour Express, Auchan and non food Carry, Selgros and non food products, kiosks market hall and open stations; drugstores; “Economat” stores, Hypermarket, Real, Trident, Supermarket, Spar Supermarket, products: Penny Cash & Carry and agro & food stores market vendors (open etc. Romania Pic, Interex, Kaufland. Mega Image, Billa, G’market, Angst, Market, Penny Market (traditional over-the-counter spaces for trade, etc and independents XXL, MiniMax shops for food, where you can especially for food Discount, Plus, Profi also buy personal and products). household care products). Ramstore, O'Key, Auchan Sedmoy Kontinent, Stolitsa, BIN, etc Kopeyka, Magnit, Metro Limited food and non-food Street Vendors and Drugstores, Petrol stations, etc. Russia , Kopeyka Cash&Carry assortment Open Markets

1000s m2, food and Over 400m2 n/a Stores with specific Up to 400m2, miniMaxi, C Street Vendors, Open Specialist stores non-food assortment C Market, Pekabeta, M Rodić, Maxi, payment regulation Market, Pekabeta, M Rodić, Markets Vendors Drogeries (DM, Lilly), Perfumeries, Mercator, Interex, Super Jabuka, Si Market, Univerexport, and/or specific Univerexport, Idea, Jabuka, Si Pharmacies, Door-to-Door, Bakeries, Serbia Vero, M Rodić, Idea extra, Interex, Ziper 024, Impex Promet, membership cards Market, Višnjica, DIS, Luki Coffee Shops, Beverages discounts, Dairy Super Maxi, Tus IDEA Super, DIS, Tus, etc Tempo, Metro, Roda, Komerc, etc Shops, Candy Shops, Kiosks, etc Figrad, etc Food and non-food Food assortment. Billa, Terno, Limited range of food Selling to licenced Small food-self service: Sama, Street Vendors, Open Gas stations, assortment, sales area COOP/Jednota assortment, often customers only Coop Small food retailers Markets Vendors tobacconist´s/newsstands, etc. 2500 sqm, usually offering large selling directly from (retailers, small over-the-counter: Bala Slovakia car parks (examples: HM pallets, focused on entrepreneurs Tesco, Hypernova, Carrefour, price (Lidl, Rema (examples: Metro). Kaufland). 1000, etc.) More than 400m2. Silpo, Furshet, Billa, Velyka Kyshenya, Karavan, 400-1,500 m2. ATB, Selgros & Makro for Selling mainly food, less than 3 n/a Direct sales, specialized stores, etc. Ukraine ProStor, Tam-Tam, Auchan, etc. Fora, Barvinok, etc. households and cash registers, counter or self- Metro for businesses service

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anel Sources & Methodology tar Worldp nd Kan ices a l Serv Pane y GfK red b owe 10 p IE 20 anel G © Europ

METHODOLOGY: t"DPOTVNFSQBOFMJTBQFSNBOFOU TZOEJDBUFEBOESFQSFTFOUBUJWFTBNQMFPGDPOTVNFST XIPQSPWJEFPOHPJOH EFUBJMTPGUIFGBTUNPWJOHDPOTVNFSHPPETUIFZQVSDIBTF6TJOHUIFTDBOOJOHEJBSZNFUIPEPMPHZ FBDIQBOFM NFNCFSSFDPSETUIFEFUBJMTPGFWFSZJUFNUIFZQVSDIBTF t4BNQMFTJ[FTJOOVNCFSPGIPVTFIPMET3VTTJB ))T1PMBOE ))T6LSBJOF ))T$[FDI 3FQVCMJD ))T)VOHBSZ ))T#VMHBSJB ))T3PNBOJB ))T$SPBUJB ))T4MPWBLJB  ))T4FSCJB ))T#PTOJB)FS[FHPWJOB ))T t$BUFHPSZ DIBOOFMTEBUBBOE"WFSBHF#BTLFUTJ[FEBUBBSFCBTFEPOMPDBMDVSSFODZ

KEY INDICATORS : Panel data indicators t'SFRVFODZPG'.$(QVSDIBTF'SFRVFODZPG'.$(QVSDIBTFEVSJOHUIFRVBSUFSDPNQBSFEXJUIUIFTBNFRVBSUFS UIFQSFWJPVTZFBS t'.$("WFSBHF#BTLFU4J[F"WFSBHFBNPVOUTQFOUQFSUSJQJO'.$(EVSJOHUIFRVBSUFSDPNQBSFEXJUIUIFTBNF RVBSUFSUIFQSFWJPVTZFBS Eurostat data indicators: t'PPEQSJDFJOEFY)BSNPOJ[FE*OEJDFTPG$POTVNFS1SJDFT )*$1T BSFQSPEVDFEBOEQVCMJTIFEVTJOHBDPNNPO JOEFYSFGFSFODFQFSJPE   t6OFNQMPZNFOU6OFNQMPZFEQFSTPOTDPNQSJTFQFSTPOTBHFEUPXIPXFSFXJUIPVUXPSLEVSJOHUIF SFGFSFODFXFFL XFSFDVSSFOUMZBWBJMBCMFGPSXPSLBOEXFSFFJUIFSBDUJWFMZTFFLJOHXPSLJOUIFQBTUGPVSXFFLTPSIBE BMSFBEZGPVOEBKPCUPTUBSUXJUIJOUIFOFYUUISFFNPOUIT t$POTUBOU1SJDF(%1 CBTFEPO&VSPDVSSFODZ (SPTTEPNFTUJDQSPEVDU (%1 BUNBSLFUQSJDFTJTUIFýOBMSFTVMUPG UIFQSPEVDUJPOBDUJWJUZPGSFTJEFOUQSPEVDFSVOJUT &4"  *UJTEFýOFEBTUIFWBMVFPGBMMHPPETBOETFSWJDFT QSPEVDFEMFTTUIFWBMVFPGBOZHPPETPSTFSWJDFTVTFEJOUIFJSDSFBUJPO%BUBBSFDBMDVMBUFEBTDIBJOMJOLFEWPMVNFT JFEBUBBUQSFWJPVTZFBShTQSJDFT MJOLFEPWFSUIFZFBSTWJBBQQSPQSJBUFHSPXUISBUFT (SPXUISBUFTXJUISFTQFDUUP UIFQSFWJPVTRVBSUFS 22 BSFDBMDVMBUFEGSPNDBMFOEBSBOETFBTPOBMMZBEKVTUFEýHVSFTXIJMFHSPXUISBUFTXJUI SFTQFDUUPUIFTBNFRVBSUFSPGUIFQSFWJPVTZFBS 22 BSFDBMDVMBUFEGSPNSBXEBUB

KEY COUNTRY FACTS: Source: CIA World Fact Book

Country Individual Population Number Of Households GDP per Capita (in 000's) (in 000's) (2008 est.) Bosnia & Herzegovina 3,900 1,114 $6,600 Bulgaria 7,680 2,908 $13,200 Croatia 4,439 1,477 $16,900 Czech Republic 10,349 4,423 $26,800 Hungary 10,051 3,811 $20,500 Poland 38,115 13,350 $17,800 Romania 21,680 7,320 $12,500 Russia Federation 142,221 52,700 $15,800 Serbia 7,498 2,521 $8,200 Slovakia 5,400 1,900 $22,600 Ukraine 46,424 18,200 $6,900

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