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ITIT IndustryIndustry –– NewNew GrowthGrowth EngineEngine DigitalDigital ContentsContents IndustryIndustryPromotion Promotion PolicyPolicy

Young-A Im Deputy Director of Knowledge & Information Division, Ministry of Information & Communication TableTable ofof ContentsContents

I. Promotion of Broadband IT Korea

II. Policies for Promotion of Digital Contents Industry

1 Broadband IT Korea I. Promotion of Broadband IT Korea

2 Broadband IT Korea BroadbandBroadband ITIT KoreaKorea Promotion Promotion StrategyStrategy

19801990 2002 2012

$1,598$5,886 $10,013 $20,000

TDXTDX DRAMDRAM CDMACDMA BroadbandBroadband IT IT 150150 Bil.Bil. WonWon 400400 Bil.Bil. WonWon 100100 Bil.Bil. WonWon 2.5? tril. won 77 tril.tril. wonwon 108108 tril.tril. wonwon 5454 tril.tril. wonwon 600 tril.. won (’89~’02)(’89~’02) (’91~’02)(’91~’02) (’96~’02)(’96~’02) (’03~’07)

Modem High speed Broadband Convergence (2.4Kbps) (1.5~2Mbps) (50~100Mbps)

Self-sufficientSelf-sufficient ITIT InfrastructureInfrastructure LeadingLeading ITIT NationNation 3 Broadband IT Korea 8-3-98-3-9 StrategyStrategy forfor ITIT IndustryIndustry

88 ServicesServices 33 InfrastructuresInfrastructures 99 GrowthGrowth EnginesEngines

WiBro Next-Generation Mobile Communications DMB Service Broadband Convergence Network Digital TV Home N/W Service Home Network Telematics Service IT SoC Telematics Service U-Sensor Network Next-Generation PC RFID-based Service Embedded SW W-CDMA Service Internet Protocol v6 Digital Contents Terrestrial DTV Telematics Internet Telephony Intelligent Service Robot

4 Broadband IT Korea EightEight ITIT && BroadcastingBroadcasting ServicesServices

Plans for 2004 Mid-& Long-term Plans

- Wireless Portable Internet Decide directions for (’06) Commercial service -DMB & licensing (Satellite/Terrestrial) License broadcasters & (’06) Two-way service commence service -Home N/W Service Expand it to 500,000 households (’07) 10M households - Telematics (VoD/home appliances) Create Information Centers & (’07) 10M users -RFID implement pilot projects Allocate spectrum & (’07) 5% of global share develop core - W-CDMA Service Allow subsidies & (’06) Build N/W in cities nationwide support tech. development - Terrestrial DTV (’05) Build nationwide N/W End the standard controversy - Internet Telephony & expand reception coverage areas (’07) 4M users (VolP) Establish systems incl. price & give identification number

5 Broadband IT Korea ThreeThree InfrastructuresInfrastructures II

Telecom N/W N/W Internet N/W Wired/Wireless Telephone Terrestrial/Satellite/CATV xDSL/FTTH/HFC

BcN Realize the speed of 50~100Mbps by 2010 (QoS/Stronger & IPv6 Support)

Digital Home E-government e-Business • e-learning • Public services (G4C) • electronic transaction • VOD • Corporate support (G4B) • e-payment • Home appliances control • Government • e-CRM • Prevention of (G2G) • e-SCM crimes & disasters • Public participation(C2G)

6 Broadband IT Korea ThreeThree InfrastructuresInfrastructures IIII

Distribution/Logistics : SCM, Inventory control Animal Shopping mall : Automatic counter Transportation : Telematics Home Network USN ITS system fares

Patients Management Environment : Air monitoring (Natural) disasters control

7 Broadband IT Korea NineNineNine NewNewNew GrowthGrowthGrowth EnginesEnginesEngines

Mobile Comm. Post PC

Digital TV

DigitalDigital Telematics IT SoC ContentContent

Embedded Software

Intelligent Robot Home Network

8 Broadband IT Korea ExpectationExpectation fromfrom ITIT 839839 StrategyStrategy

Opening the Era of USD110B Exports in 2007

ExportExport CAGRCAGR :: 16.3%16.3% ITIT ProductionProduction USD110BUSD110B

W W 341341 MemoryMemory W209T W380T USD70BUSD70B SOCSOC USD58BUSD58B TelecomTelecom ITIT EmploymentEmployment 252252 205205 476476 DTV,DTV, PCPC && PeripheralPeripheralss 240240 188188 SW,SW, 3232 ContentsContents 1.23M 1.5M 55 1212 OthersOthers 178178 196196 251251 20032003 2007(e)2007(e) 20032003 2004(e)2004(e) 2007(e)2007(e) 9 Broadband IT Korea II. Policies for Promotion of Digital Contents Industry

10 Broadband IT Korea DefinitionDefinitionDefinition ofofof DigitalDigitalDigital ContentsContentsContents

Convenient Life Convenient Life Safe Life Remote Inspection Customized Medical Treatment of a Meter Crime Prevention Interactive Satellite Distance Learning Information Management Security Network Terrestrial Remote Control Home Networking Wave

Broadcasting Cable Network Networks Home Banking

Interactive Mobile Broadband Interactive DTV Home Shopping Network Network Energy Management Joyful Life Network Games Joyful Life Rich Life

11 Broadband IT Korea GlobalGlobal DCDC IndustryIndustry StatusStatus && ProspectProspect

sector CAGR unit : 100M US$ sector 4,116 Game 20 %

2,711 Animation 12 %

Mobile Contents 47 % 751

e- Learning 26 %

Publishing, . etc ,, 43 % 2002 2007 2010 total 23.7%

Source : Reconstructed by the data from IDC, Jupiter Media Matrix(2001) etc

12 Broadband IT Korea OverviewOverview ofof KoreanKorean DigitalDigital ContentContent IndustryIndustry II

The Status & Prospect of Korean Digital Content Industry

53.6($41.2 bil. ) Sector CAGR Unit: Tril.: won Game 32.5 %

Animation 59.8 %

24.5($18.8 bil. ) Mobile Contents 62.0 %

e- Learning 60.3 % D-TV Contents 49.0 %

3.7($2.8 bil. ) ,etcMusic 34.9 %

2002 2007 2010 Total 39.9 % Source : Reconstructed by the data form Korea IT industry Promotion Agency(2003)

13 Broadband IT Korea OverviewOverview ofof Korean Korean DigitalDigital ContentContent IndustryIndustry IIII

Internet Mobile (Unit : U$ 1,000) Contents Contents 10.1% 9.7% 140,000 129,364 Animation 120,000 129.8% 100,000 11.5%

80,000 56,292 Solution Games 60,000 34.0% 34.6% 40,000

20,000

2001 2002

12 14 Broadband IT Korea CompetitivenessCompetitiveness AnalysisAnalysis

StrengthStrength OpportunityOpportunity

World class 3D graphic production Multi-platform games capabilities Leader in mobile market of Contents DC production paradigm shift(2D->3D) Wire/mobile high speed network Ubiquitous environment introduced infrastructure Infrastruc- Expansion of mobile Contents market Competitive human resources ture Development of online console and Service Leading online game service arcade Games Leading exporter of handsets e-Learning grows for home study

Technology Current Parity 2007 Forecast PC online game Leads technology Leads world technology Console game 2 Yrs Comparable CG Image 2.5 Yrs Comparable 3D animation 2.5 Yrs Comparable Mobile Contents Comparable Leads world technology Protection/ 1 Yr. Comparable

15 Broadband IT Korea VisionVision ofof KoreanKorean DigitalDigital ContentContent IndustryIndustry

GlobalGlobal HubHub ofof DistributionDistribution (DC(DC GlobalGlobal Hub)Hub)

Industrial Production Center Technology Center System (DC Multiplex) (CG Mecca)

CenterCenter ofof HumanHuman ResourcesResources (DC(DC HumanHuman Resources)Resources)

Goal Enrich U-Korea

Top Five Digital Contents Country

16 Broadband IT Korea PromotionPromotion StrategyStrategy

Developing Multi-Platform Games Online Game Become the leader of world gaming market

Support and developing technology to produce the CG Digital Animation Blockbuster type of 3D animation

Developing 3D Mobile Contents Technology and Mobile Contents preoccupy World Standardization

Link between Interactive TV Contents and T-Commerce DTV Contents Reform the policy to promote Convergence of TV Broadcast and Telecommunication

Develop cooperation model between the Gov’t Departments e-Learning (Create e-Learning branch committee etc) Build an e-Learning Contents Library and set standardization

17 Broadband IT Korea PoliciesPolicies forfor DigitalDigital ContentsContents IndustryIndustry PromotionPromotion

Strengthen Industrial Foundation

• Creation of Foundation for Diverse Digital Contents - Steady Promotion of National Archive of Digital Knowledge Resources, including Cultural, Science and Technology etc.

• Enhancement of Business Profitability Base - Promotion of Standard Contract Format for Fair Competition • Protection of Investors & Consumers - Technical Protection Like DRM and Watermarking against Ilegal Copying - Reorganization of Legal Systems for Consumer Protection

18 Broadband IT Korea PoliciesPolicies forfor DigitalDigital ContentsContents IndustryIndustry PromotionPromotion

Support Ventures and their Growth

•Formation of Regional DC Industry Base - Share Image Processing Equipment at Regional Multimedia Support Centers - 5 Regional Centers in Chuncheon, Busan, Gwangju, Jeonju and Jeju • Environment for Investment for Growth Promotion - of Investment (50 billion won) • Systematic Information Provision - Market Survey, White Paper and Demand Forecast - Integrated DC Information Center

19 Broadband IT Korea PoliciesPolicies forfor DigitalDigital ContentsContents InustryInustry Promotion Promotion

Technology and Standard Development

of DC Technology Development Agency - Virtual Reality Development Lab - Expansion of ITRCS(5 University ITRCs) • Development of Core DC Technologies - Platform Independent Game Software Technology - Development of Safe Distribution Technology Like DRM - Development of Core Intelligent e-Learning Technology • Promotion of Digital Contents Standards - Establish standards for games, e-learning and DRM - Enhanced cooperation with International Standards

20 Broadband IT Korea PolidciesPolidcies for for DigitalDigital ContentsContents IndustryIndustry PromotionPromotion

Human Resources Development

• Foster Highly Skilled Workforce at Schools - Help Reorganize DC Curricula - Support Development of Cyber Education Courses • Scholarships for Global Market Workforce - Scholarship for Master Degree and PhD Courses Abroad - Invite renowned Professors • Female Professionals and Youth Training - Female workforce - DC Production Contest among students

21 Broadband IT Korea PoliciesPolicies forfor DigitalDigital ContentsContents IndustryIndustry PromotionPromotion

Promotion of Overseas

• Localization of Export Promising Contents - Platform Conversion, Device Optimization for Export - Legal Service - Test-bed at iPark for Online Game Export • Base Points for Overseas Marketing - Scholarship Local Market Channel(GPP) for Export of Digital Contents - Marketing Meetings through GPP(Global Publishing Post) • World Class Digital Contents Trade Shows

22 Broadband IT Korea Thank you

23 Broadband IT Korea