Why You'll Love the Demi
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A tool for correcting color correcting for tool A tonal adjustments and color corrections. color and adjustments tonal Processing or use to minimize or control unwanted tones. unwanted control or minimize to use or maximum deposit. Allows easy fixes via via fixes easy Allows deposit. maximum Color Correction Color tintbacks, performing when hair the pre-pigment or Fill Minute 5-20 Fast to minimal over control Creative gray guests gray Oleic Acid Acid Oleic semi-opaque results. results. semi-opaque a silky feel and styling control. styling and feel silky a An alternative option for minimally minimally for option alternative An creating while discreetly and naturally gray Blend Plant-Based Lipids and and Lipids Plant-Based Condition, nourish and soften the hair for for hair the soften and nourish Condition, Blending Gray For all your blonding guests blonding your all For blonde. blonde. softer and better hydrated. better and softer Soy Protein Protein Soy Tone & Refine Refine & Tone Tone pre-lightened or highlighted hair for the perfect perfect the for hair highlighted or pre-lightened Tone Smoothes the cuticle to make hair feel feel hair make to cuticle the Smoothes permanent color retouch color permanent Oxidative Dyes Dyes Oxidative simultaneously processing a permanent color retouch. retouch. color permanent a processing simultaneously up to 4-6 weeks. 4-6 to up a during service Add-on Bring dull, faded mid-lengths and ends back to life while while life to back ends and mid-lengths faded dull, Bring and Direct of Mix Create a longer-lasting hair color that lasts lasts that color hair longer-lasting a Create Refresh penetration slightly beyond the cuticle. the beyond slightly penetration color. For commitment-shy color guests color commitment-shy For Neutral pH pH Neutral swelling to facilitate dye development and and development dye facilitate to swelling color-treated hair without the commitment of permanent permanent of commitment the without hair color-treated Application First-Time Gentle on hair, providing just enough enough just providing hair, on Gentle Enhance, intensify, deepen or tone down natural or or natural down tone or deepen intensify, Enhance, hydration. hydration. MEA, No-Lift Formula No-Lift MEA, Stand-alone service Stand-alone Won’t lighten the hair’s natural pigment. pigment. natural hair’s the lighten Won’t healthy-looking shine while enhancing softness and and softness enhancing while shine healthy-looking No-Ammonia, No- No-Ammonia, Coat Top Upgrade every guest with a Clear Top Coat that creates creates that Coat Top Clear a with guest every Upgrade SERVICE OPPORTUNITIES SERVICE BENEFIT FEATURE Speedy processing means you can see more clients in a day. a in clients more see can you means processing Speedy ♦ Incredible shine and vibrancy, even when you just use Clear. use just you when even vibrancy, and shine Incredible ♦ Semi-opaque results look natural and beautifully conditioned. beautifully and natural look results Semi-opaque ♦ ♦ Blends away minimal gray without lightening the hair’s natural pigment. pigment. natural hair’s the lightening without gray minimal away Blends ♦ boosts shine. shine. boosts When natural or color-treated hair looks drab or dull, The Demi refreshes and and refreshes Demi The dull, or drab looks hair color-treated or natural When ♦ meet every need. every meet Includes The Demi standard shades, Flash Toners, Level 10s and Muted Metallics to to Metallics Muted and 10s Level Toners, Flash shades, standard Demi The Includes ♦ Use it to tone and refine lightened hair for a customized color. customized a for hair lightened refine and tone to it Use ♦ Gel-like consistency allows a no-mess application with bottle or brush. or bottle with application no-mess a allows consistency Gel-like ♦ Selecting and mixing shades is easy. is shades mixing and Selecting ♦ Build your business by introducing color without commitment. without color introducing by business your Build ♦ WHY YOU’LL LOVE THE DEMI DEMI THE LOVE YOU’LL WHY shades new natural beige natural Bombshell Beige CARING FOR YOUR HAIR COLOR Artist: Colin Caruso ® STARTING LEVELS: 6-7 WITH PAUL MITCHELL PRODUCTS LIGHTENER FORMULA + KEEP CLIENTS 1 scoop Skylight® 1.5 oz. (45 g/ml) 40 volume Paul Mitchell® LIGHT AND BRIGHT Cream Developer Whether the blonde is cool and dusty, platinum or golden, Paul Mitchell® provides a cohesive collection of products to FORMULA 1 address every blonde texture and tone between salon visits. + COLOR PROTECT® 2 oz. (60 g/ml) 2 oz. (60 g/ml) 6NB (6/07) Paul Mitchell® Processing Liquid COLOR RINSING AND POST CARE After color processing is complete, rinse FORMULA 2 color thoroughly out of hair and follow with Color Protect® Post Color Shampoo to gently remove all color product and help + stop the oxidation process. Follow with Color Protect® Conditioner. Recommend ® ® 1 oz. (30 g/ml) 1 oz. (30 g/ml) that guests use Paul Mitchell Color Protect 8NB (8/07) Paul Mitchell® products to maintain color at home. Processing Liquid 1 In the front hairline, hand-paint the lightener formula in diagonal face-framing sections. BEFORE DIGITAL TOOLS AVAILABLE 24/7 2 Apply Formula 1 to the remaining hair, base to ends. Process for 20 minutes. 3 Rinse well and cleanse with Paul Mitchell® Color Protect® Post Color Shampoo. Towel-dry and apply Formula 2 as a refinement formula to the highlighted areas. Process up to 20 minutes. Rinse, shampoo with Paul Mitchell® Color Protect® Post Color Shampoo and condition with Color Protect® Conditioner. COLOR HQ pmcolorhq.com A one-stop shop for all things hair color, Color HQ makes you the color expert. Discover detailed product knowledge, conversion charts, downloadable tip cards, and the latest collection looks with tips from the pros who created them. FOLLOW US @paulmitchellpro For the complete model formulas and techniques, and to learn more about all of our professional products, Use #PaulMitchellPro to share your most beautiful color creations Printed in the U.S.A. (TDPSC21) 10% TOTAL POST-CONSUMER CONTENT visit paulmitchellpro.com or pmcolorhq.com. and get the chance to be featured on our digital channels. u TECHNICAL SUPPORT: 877.610.5405 (Within North America) 0845 034 0885 (Within the United Kingdom) 1 300 365 350 (Within Australia) theDemi-Permanent Hair Colordemi 01 800 788 6878 (Within Mexico) COLOR MAP FORMULATION STEPS TONAL BASE KEY 1 Determine the natural level or color-treated level of the hair NATURAL /0 using The Demi Natural (N) family swatches. Consider the ASH /1 hair’s texture, condition and percentage of gray. MATTE /2 2 Determine the target level, tone and desired result. GOLD /3 yellow 3 Refer to the Color Map to enhance, intensify or neutralize RED /4 YELLOW/ tones. GREEN MAHOGANY /5 YELLOW/ ORANGE G/03 VIOLET /6 Formulation Example: BROWN /7 • Natural Level: level 3 dark brown / 0% gray GREEN PEARL /8 • Target Color: cool natural brunette ORANGE • Formula: 2 oz. 3A + 2 oz. Paul Mitchell® Processing Liquid. MT/2 TONAL SERIES CHART NB/07 OR/34 PEARL ASH PA /81 Cool purple-pearl diminishes unwanted gold GREEN BLUE/ ASH ASH AA /11 Controls red, orange and yellow-orange RED/ N/0N/0 ORANGE ASH A /1 Neutralizes warmth and orange undertones MIXING RATIO A/1 MATTE MT /2 Controls unwanted red and cancels orange undertones R/4 AA/11 blue BLUE VIOLET BV /08 Creates cool browns and blondes BV/08 Allows natural and balanced browns and blondes red NATURAL N /0 PA/81 VR/64 NATURAL BEIGE NB /07 Allows for soft beige reflects in all levels Only use The Demi RED/ V/6 GOLD G /03 Imparts golden-brown tones ® VIOLET with Paul Mitchell BLUE/ VIOLET ORANGE RED OR /34 Creates intense orange with a red tone Processing Liquid. VIOLET 1:1 RED R /4 Delivers rich red results (7 volume / 2%) VIOLET RED VR /64 Creates deep, cool violets with red tones VIOLET V /6 Neutralizes at lighter levels and deposits eggplant tones at darker levels GRAY BLENDING FORMULATION GUIDELINES INTERMIXING SHADES CLEAR USAGE GUIDELINES The Demi will discreetly blend gray and create semi-opaque results. Use these tips Intermixing shades to create levels outside of the shades CLEAR Clear adds brilliant shine when used for optimal gray blending. offered will provide stylists with the most predictability alone, or creates increasingly translucent and creativity. Please see all formulation suggestions for results, depending on how much you u Select shades that are level 6 and darker. in-between shades on the swatch chart below. intermix with other shades. u Formulate one level darker than your desired result. u For more natural results, use one of these brown-based shades (N, NB, BV or G) FOR EXAMPLE: TO ACHIEVE 7A (7/1), MIX: alone or in a customized mixture. u ® u When formulating The Demi, consider texture, natural level and percentage of gray. 9A (9/1) 0.5 oz. or 15 g/ml Use Clear in a 1:1 ratio with Paul Mitchell Processing Liquid to add shine without lift. The darker, coarser and/or grayer the hair, the less blending you will achieve. + 6A (6/1) 1 oz. or 30 g/ml u Add Clear to any The Demi formula for less depth and more OR translucency. + Other The + 25% gray 50% gray % of gray N, NB, BV, G ® (brown-based) Demi Shade Paul Mitchell u Add Clear to a toning formula for softer, paler results. 1:2 Processing Liquid % of gray Up to 25% ½ oz. (15 g/ml) 1½ oz. (45 g/ml) 9A (9/1) + 6A (6/1) 1.5 oz. or 45 g/ml u When working with porous hair, add Clear to the formula to help avoid over-deposit.