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for a connected lifestyle Flexi phones Hype vs Reality

Face to Face Amit Boni Vice President, Sales and Marketing, Smartron Tested Xperia XZ Premium, Galaxy Tab S3, YU Yureka Black, InFocus Turbo 5, Ziox Astra Colors , Tecno i5 Pro, Intex Elyt E7, OnePlus 5, UE Wonderboom Speaker and more...

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he fresh border tension between two neighbours who also happen to be two of the most promising emerging economies in the world; who together EDITORIAL account for more than 36.5 percent of the 7 T Pankaj Mohindroo | Editor-in-Chief billion global population; and who have been showing

increased maturity and cooperation by being proactive Shelley Vishwajeet | Editor partners of BRICS, does not augur well either for the Ramesh Kumar Raja | Assistant Editor regional harmony nor for global peace. Haider Ali Khan | Senior Correspondent The one sure way as to how mistrust and geographical contentions can be allayed permanently is by way of Nijhum Rudra | Correspondent

enhanced economic cooperation and trade engagements. and Chinese Vanshika Malhotra | Reporter companies must have been observing with satisfaction and even wonder at the

Editorpage way Indians have been generous in receiving their products despite attempts at DESIGN mischief by splinter interest groups. The brightest proof being Indian consumers Ajit Kumar Parashar | Sr. Graphic Designer lapping up Chinese mobile handsets! Today, volume wise Chinese handset OEMs account for more than 51% of Indian market. Indian smartphone MARKETING market is worth nearly USD 10 billion and last year over 110 million smartphone units were shipped in . Thus just in smartphone segment itself, Chinese Puja Mohindroo | Manager - Business vendors could be doing a business of over USD 4 billion annually. By any Sandeep Kumar | Sr. Manager – Marketing standard, this is a big market. In addition, Chinese companies have carved out a big niche in batteries and accessories segment. And we have increasing OPERATIONS presence of Chinese companies in Solar Panels, Rail Infrastructure, Medical K. Rajagopalan | Advisor-Legal, Accounts & Equipments, Chemicals – you name it and Chinese companies are there. Administration The fact is that India’s trade deficit with China today is over USD 46.50 Deepak Kohli | Manager – Accounts

billion. In the event of increased bilateral rift, China would be the bigger loser Varun Lama | Sr. Manager – Human Resources in terms of market loss and future opportunity losses, not so much India. B. G. Mathur | Manager- Production Nonetheless, coming back to my original proposition, increased economic and trade engagements which implies more fruitful partnership between citizens CIRCULATION and huge economic benefits for both countries can offset war mongers on both Bhupender Singh Bisht | Manager – Circulation sides. We have plenty of examples in history as to how two bitter rivals became friendly nations as priorities and thinking changed. France and Germany are ADVISORY BOARD just one such example. In the case of India and China I am sure good sense Bejon Misra will prevail soon. Rajan Mathews The disruption in Indian telecom space continues unabated with Mr Mukesh S.D. Saxena Ambani announcing extremely lucrative plans around Jio handsets and tariffs. Subhash Chandra It is a very well crafted package to enable entry level subscribers to step up into Sunil Dutt the digital data revolution. This package will be catalyst also for spreading 4G Sonu Bhasin networks into the deeper hinterland. This transition will be excellent for the Uvaraj Natarajan mobile operators too as administered spectrum is almost entirely exhausted and the spectrum bought in auction is extremely expensive. Therefore 4G which is highly spectrum efficient will replace inefficient 2G. For the mobile handset GET IN TOUCH industry, there will be short term pain but this will act as a long term catalyst Editorial : [email protected] for transition to smartphone. Marketing : [email protected] Circulation : [email protected] Keep Reading! Happy Reading! n Phone : 011—46206161 Fax : 011—41520637

Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida. The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Pankaj Mohindroo Follow Us: seek specialist advice before acting on information contained in editor-in-chief Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XII, Issue VII, august 2017 04 | august 2017 MYMOBILE

contents 44 56

50 Style Notes 50 Amit Boni – Vice President, Market Insight Sales & Marketing, Smartron 52 Indian Wearable Market Set 10  letters India Pvt. Ltd. to Double 12  Cell Speak Carlos Nicholas Fernandes – 60 54 The Downhill Journey 14 rumor Mill Founder, Blaze Bot Continues for Tablet in India 16  NEWS Tarun Wig – Co-Founder, 63 56 The Slump Continues in Innefu Labs 20  big NEWS PC Industry 113 my Guide 96 Teja Gudluru – Founder & CEO, Mobitattva Creative 59 Consumer Insight 28 just in Technologies Pvt. Ltd. Mobile apps have become the Get a close look at new mobile most preferred way of getting devices now in the market Where By Invitation : telecom services business leaders share their thoughts 44 lead Story 94 The Rise of Artificial Industry Insight Flexi Phones- Is the hype Intelligence in Recruitment – justified? Gaurav Verma, CTO, 90 Worldwide IT Spending to Aasaanjobs Grow Modestly in 2017 Face to Face: Interviews with 98 Gen Z and the changing 92 The Top IT Vendors business/industry leaders perception about luxury – 43 Sarabjeet Singh Saluja – Ameen Khwaja, Founder & 100 Business Insight Director, NUU Mobile India CEO, LatestOne.com Despite growing threats, 48 Akshay Dhoot – Head, 104 Breaking into Small Town Indians remain stingy when Technology & Innovation, India’s TV Time – Abhesh it comes to spending on cyber Videocon Verma, COO, nexGTV security

06 | AUGUST 2017 MYMOBILE

contents

88 Snapshot speakers to next The Burntest generation laptops 64 HTC U11 ZenFone AR: A Tango with Daydream! 66 XZ Premium 148 Vantage Point 68 Tab S3 102 In Focus The GST Benefits for Consumer Durable Industry – Saurabh 70 yU Yureka Black Inspiring Healthy Lifestyles Kabra, Director, Business 72 inFocus Turbo 5 in Kids – The App Way Operations India, Truvison 74 Ziox Astra Colors 4G

76 Tecno I5 Pro Special Feature 102 78 intex Elyt E7 106 Ensure Your Safety with 80 onePlus 5 These Apps What's Inside What's 84 UE Wonderboom 136 Smartwatch – The Luxury Speaker Infusion

86 bazaar Bargain 138 Add Ons Four phones which are smart The latest and the best of buy today gadgets and accessories, from

113

106

Total number of = 150

06 | AUGUST 2017 MYMOBILE

letters

www.mymobileindia.com JULY 2017  Rs 100 TM insight about any latest and their prices is My should follow your footsteps. mobile or technology but Mobile. The kind of —Srivats, Hyderabad

www.mymobileindia.com FOR A CONNECTED LIFESTYLE what we get from it, which is collective information Tested ASUS Zenfone Live, iVOOMi Me1 Plus, M5, BOSE SoundLink Revolve Speaker, Asus ZenBook 3 Inbox very helpful and deep. I am available in My Guide The June issue’s editorial (UX390UA), Ziox Astra Colors 4G, F3 Plus and more... a regular reader of your section of the magazine is was well elaborated and very Chief Speak Manish Sharma President & CEO, Panasonic India & magazine and I also very helpful, especially for a timely as people had this South Asia recommend it to my friends customer and reader like tendency to keeping away PHONE OF THE MONTH 8 Lite and family. It is a must have me. We get all the brands, from the selfie phones in the for those who want to get their specifications and market but not the case useful and correct price range at the same anymore. The selfie phones information. place. Rather than flipping are the hot favorite now. The My trust and passion of —Ritu Pandey, Lucknow through the entire burn tests, chief speak and reading My Mobile keeps on magazine, one would get the games you did were pretty increasing as the topics My Mobile has been idea about any particular good. It has been my guide which you have been associated with me since I mobile. to all the tech queries and covering these days are was in my college and has —Gulshan Kalra, hence developing my wonderful like the last issue been a part of my growing Chandigarh knowledge as a consumer. I of July (on ) has been up. I am very fond of this want you to include more very informative, well timed unique and informative We, as the regular reader gadgets and mobiles in your and properly researched magazine present in the and subscriber of My Burn Test section. one. All the major mobile country. Since I am a Mobile, love to read the —Pranav Kale, Mumbai players have been included dedicated reader since my gadgets, mobiles and apps My Mobile has been my in this coverage. While the young age, I have been more often in the magazine boredom buster during long Big News and Consumer admired as the one who rather than going to any trips and journeys. We get Insights are wholesome knows everything in my website. The main source of all the information about the informative, the Bazaar friends and neighbors about our tech content comes apps and new features Bargain helps us to know mobile and technology. I from My Mobile magazine. running onto our handsets. the latest price of the want to thank the whole The unmatched quality of You guys always do in- already launched products team of My Mobile for their the product keeps it in a depthstory. Waiting for your on which we could get the continuous support different league altogether. next issue. best bargain. My best —Raman Kalita, Silchar Just-ins, Consumer and —Regina, New Delhi wishes to My Mobile team. Industry Insights always —Mukesh Singh, New Delhi The best way to get come handy. An ideal tech knowledge about all the magazine Dear My Mobile team, it available mobile devices gives me an immense knowledge of mobile ecosystem which you guys

deliver through the magazine and it’s simply Are you crazy about cellphones and have the brilliant. I would also potential to pen a few lines? suggest you to add few more Do you have a nose for news and can also key in a dream devices and gadgets like you headline? Do you crave to lay your hands on the latest did of Lite Plus in gizmos and tell the world about them? If you think you have it in you, we are looking for you. Rush your CV to your burn tests. Majority of [email protected] to see your name in My Mobile, readers or the users might India’s best mobile magazine. not be aware of the whole

10 | august 2017 MYMOBILE

12 | august 2017 Quotes cell hurry” that is not dying down in a line and bottom line and under pressure both on top The market continues to be continues tobedisruptive. “The (telecom) market more investmentsintotelecomsinceweneed of focus will be skills development, getting basis ofthenewDigitalIndia. Otherareas “Technologies like5GandIoT willform the Director, ProductCenter, HuaweiIndiaConsumer Business Industry Expert & Former CEO, Bharti Airtel, in a chat with speak aspect ofsecurity” our networks, and the to continuously upgrade Telecom Secretary, on the sidelines soon” market in the world be the top smartphone ignore it. It can definitely important. No brand can market isalways “For us, theIndian going tobecomea$1-trillioneconomy” billion andinthecoming5-7years, itis “India’s digitaleconomy iscurrently$400 Group, speakingtoIANS of aneventinNewDelhi

— ArunaSundararajan, Union ITMinister, speakingataneventinNewDelhi — SanjayKapoor, — Allen Wang, ET Now

they cancome” anyone is interested is open for all. If phone services) anyone. It(satellite “There is no ban for customer” advantage to the end want to pass on the GST rolloutand sales post boost up aim to offers we consumer special these “With Telecom Minister, talking to Business Head - Mobility, — RaviShankarPrasad, Panasonic India, while Panasonic India,while launching newoffers PTI inNewDelhi — Pankaj Rana, — Manoj Sinha, MY MOBILE

Rumour Mill in Tech Talk Corners

Sony likely to launch its iPhone 8 facing new Facebook building an bezel-less smartphone issues with wireless app for live group this year charging, 3D front video chat Entirely different from the company’s sensor Social media platform Facebook is report- past offerings, Japanese tech major Sony Ever since early reports of its existence edly working on a standalone app that is reportedly coming with its first-ever started coming to light, iPhone 8 has would soon help its over two billion users bezel-less smartphone to be announced been facing many issues. The 10th make live group video chats on its plat- at IFA 2017 in Berlin in September. anniversary edition of the Apple phone form. As per a report in The Verge recent- According to a post surfaced on Chinese has reportedly landed itself in yet ly, the app that copies technology startup social media platform Weibo, the upcom- another trouble. As per reports, Apple Life On Air’s popular group video chat app ing phone will have a 6-inch screen employees are working in a panic mode, ‘Houseparty’ was recently demonstrated and an aspect ratio of 18:9. This would as new issues surrounding wireless for employees and is being targeted for a put it in the category of the Samsung charging and the 3D front camera have fall release. The new app has the working Galaxy S8 and LG G6. The Weibo post arisen, and it may cause a delay in the name ‘Bonfire’. Details about ‘Bonfire’ further claims that Sony will use a “Full launch of the iPhone 8. Another report are still unclear though it was described Active QHD” display that could occupy claims that the Cupertino-based company as “essentially a clone of Houseparty”. the entire front of the device. Evidently, is still in a dilemma over Touch ID Facebook’s move comes after Life On Air display-maker JDI is said to supply integration, and if it is missed, Apple had helped make live broadcasting popu- the high-resolution bezel-less display. may ditch Apple Pay as well. These lar with its app ‘Meerkat’, which inspired Interestingly, JDI is a joint venture by aren’t hardware issues, but software its eventual competitors Facebook’s ‘Live’ Sony, , and Hitachi. The com- ones, that Apple employees are and Twitter’s ‘Periscope’. ‘Houseparty’ is pany has already announced that it has feverishly trying to sort out. The report especially popular among teenagers and started mass production of its Full Active claims that if these issues are not by November 2016, it had 1.2 million QHD display. That means Sony is going solved, the phone may see delivery users spending a total of 20 million min- to have first dibs on it for the upcoming delays and even launch with many utes on it daily. n flagship device. features disabled at first. [email protected]

14 | august 2017 MYMOBILE

newsbits

Nokia to feature Audience Research Council (BARC) India, ZEISS optics last year IPL enjoyed a viewership of 1.25 HMD Global, the home of Nokia phones, billion which saw a 22.5% hike from recently collaborated with ZIESS, which 2016. makes optical products including camera lenses, for developing smartphones capable Vodafone partners HMD Global to roll of taking high quality images through better out data offers for Nokia Android smartphone cameras on the devices. This would be the users second time Nokia and ZEISS have Vodafone India has partnered with HMD collaborated. The past collaboration saw Global for their newly launched Nokia ZEISS and Nokia phones driving technology Android smartphones. Vodafone invites all

What’s Up What’s innovations such as the world’s first multi- customers buying the recently launched megapixel and many more range of smartphones – , , standard-setting devices, from the Nokia N Jun said in a letter to employees recently. and to experience its data strong series to those featuring Nokia PureView now plans to sell 100 million network with its exciting offers. All Nokia technologies. This renewed relationship is smartphones in 2018. Although the smartphone users can avail the offer of a long-term commitment to build on that company didn’t give shipment numbers for additional 4G or 3G Data. Customers buying technology innovation over the years to India, Counterpoint Research said Xiaomi come, said both the companies said in a ships on average four million smartphones joint statement. Collaborating with ZEISS a quarter. Jun added that the company’s record sales globally signified a ‘major inflexion point in its growth’ within two years of recalibration, and set a target of RMB 100 billion revenue for the present year.

Vivo retains IPL title rights for the next five years Bolstering its association with the Indian Nokia 5 and Nokia 3 smartphones will enjoy Premier League, Chinese smartphone 5GB data (4GB additional data) on a brand Vivo has announced the retention as purchase of 1GB Data for three months (or the title sponsor of the sporting extravaganza three recharges, whichever comes first) for for the next five years. The new association just Rs 142. In addition, all customers buying Nokia 6 smartphones (available is an important part of our commitment to exclusively on ) will enjoy 10 GB always deliver the very best experience for data (9GB additional data) on purchase of our customers. Our fans want more than a 1GB Data for three months, at just Rs. great smartphone camera, they want a 251. complete imaging experience that doesn’t just set the standard but redefines it. Our World’s smallest Elari GSM Nano phone fans expect it and, together with ZEISS, now in India we’re delivering it – co-developed imaging excellence for all,” said Art Nummela, CEO, HMD Global.

Xiaomi’s India revenue up by 328% in first starts from August, 2017 to July, 2022. In half of 2017 the coming seasons, Vivo and IPL will work Chinese smartphone manufacturer Xiaomi’s hand in hand to elevate the success of the revenue grew by 328 per cent in the first T20 league. In 2016 and 2017, Vivo half of the year in India. The development successfully achieved tremendous brand underlines Xiaomi’s rising graph in a market recall across the country by associating with which is its most crucial outside its home the premium properties like the IPL. Various E-commerce platform Yehra.com recently market. The company shipped a record high on ground activations like IPL Trophy Tours, announced to bring ‘NanoPhone C’, touted of 23.16 million devices in the quarter Fan Parks and much more were very well to be the world’s smallest GSM phone from ended June globally, Xiaomi Founder Lei received by cricket lovers. As per Broadcast Russian company Elari, to India. The phone

16 | august 2017 MYMOBILE newsbits

is priced at Rs 3,940 and measures doesn’t operate on Apps. the announcement via a post on Facebook 94.4mm by 35.85mm, has 7.6mm itself stating, “Last fall, we announced thickness and weighs only 30 grams. It Home Credit India to offer 0% interest loan Messenger Lite, a slimmed down version of features 1-inch TFT display, 32GB microSD on Nokia 3 smartphone Messenger. Since then, Messenger Lite has and microSIM card slots, MP3 player, FM become available in many countries, and radio and alarm. “Elari’s new ‘anti- starting today, Messenger Lite will be smartphone’ model ‘NanoPhone C’ is an available in India.” The toned down variant innovative, high value product which is a of the Facebook Messenger is meant for bestseller in its category worldwide,” said low-specced devices, and is ideal for Manikant Jain, CEO, Yehra.com, in a situations when there is low internet statement. “We could not wait to bring this connectivity. The app is just 10MB in technically-advanced, designer mobile storage, however, the users can still Up What’s phone to the Indian consumers,” he added. messages, photos, videos, stickers, links, ‘Nano C’ can be paired with any smartphone, and whatever they wish to with great ease, including iPhones and Android devices, via and just the way it happens with the regular Bluetooth to make or receive calls. Users Non-banking financial company Home Facebook Messenger app. Additionally, can install an additional SIM card into Credit India Finance Pvt. Ltd has partnered another difference is the change in the ‘Nano C’, pair it with smartphones and use with HMD Global, the home for Nokia colour of the Messenger logo which is blue either of the two numbers to make and phones, to offer interest free loans on Nokia while the chat bubble is white in colour as receive calls with access to both 3 smartphone. Home Credit is financing opposed to the blue chat bubble and the phonebooks. purchase of these smartphones by offering white bolt in the main Facebook Messenger 0% interest loans with flexible EMI and app. Canvera launches Yougraphy range down payment options. The offer is available powered by HP with customers having the option to pay IndiaMART bags the award for best their EMIs in six and seven months. Tomas business app Hrdlicka, Chief Marketing Officer, Home Credit India Finance, said, “We are optimistic that our collaboration with HMD will make buying of the new range of mobiles much easier and convenient given our huge network of point of sales across the country.” Ajey Mehta, Vice President India, HMD Global, said, “The consumer is always at the center of whatever we do. Keeping this in Online photography company Canvera mind, it is our constant endeavor to offer a Digital Technologies, in partnership with IT smooth and convenient ownership giant HP, has launched its new experience to our consumers.” range, Yougraphy, which provides Online marketplace IndiaMART has been consumers the option of turning photos into Facebook Messenger Lite now in India awarded as the best app in business prints with some cool products and category at the Global Mobile App Summit accessories. “The idea behind the launch Awards, 2017 held in Bangalore. The app of Yougraphy is to convert people’s great connects buyers with relevant suppliers and pictures into beautiful memories and allows them to do business on the go. The preserving them rather than keeping the app has been awarded for its features, photos in a digital form with the obvious fear customised solutions and user experience. of losing it. Yougraphy also has some With a rating of 4.4 on Play Store, exciting and quirky collections of offerings IndiaMART’s app stands as the top rated for your home and workplace,” said Ranjit app in the ecommerce and online Yadav, managing director, Canvera, at the marketplace category. IndiaMART has launch. The Yougraphy range includes acquired a 5 star rating by 67% of the users. photos printed on fine arts canvases, framed After introducing the lighter version of “I’d like to dedicate this award to our users posters and prints hung on ethic jute ropes Facebook’s Messenger app- Facebook who have rated us and gave us suggestions with metal clips. Buyers can order all this Messenger Lite, the company has now to improve the product,” said Dinesh online via its website, as Canvera currently brought the app in India. Facebook made Agarwal, Founder and CEO, IndiaMART.

www.mymobileindia.com august 2017 | 17 newsbits

The app is available on Android, iOS and Knowlarity leading the way. KATIE has been by DMRC Managing Director Dr Mangu Windows and has close to 50 lakh built specifically to Enterprise scale that will Singh at Rajiv Chowk metro station. “With downloads. allow her to process a massive amount of data in near real-time using powerful Vodafone, Whatsapp join hands to empower backend services. In the frontend, it is customers to chat in language of their enriched by a combination of AI based choice query and visualizations that enhance user ease and enrich user experience. KATIE is currently available to key customers of Knowlarity and will be made available to all of their Enterprise Customers shortly. What’s Up What’s Logitech acquires ASTRO Gaming, this facility, the commuters will now be able strengthens portfolio of headsets for to use the Bharat QR Code, being provided Vodafone India has partnered with consoles by HDFC Bank, displayed at token counters/ WhatsApp to promote and educate millions customer care centres through their of users to use the app in local India respective bank’s app installed in their languages. WhatsApp is available in more smartphones,” the DMRC said in a than 50 different languages around the statement. All bank wallet and savings world. The app currently has over 200 account holders can make payments using million monthly active users in India, using Bharat QR by logging into their bank’s app 10 Indian languages. To drive the adoption and scanning the QR code available at of the newly introduced local language stations, it added. feature on WhatsApp, Vodafone has built customized pages in various Indian MoMagic bags digital marketing mandate languages (Hindi, Marathi, Bengali, Tamil Logitech has just purchased access to the for Super Boxing League among others). The interface on the page is console audio-headset market by acquiring Boxing in India has for many years been one built with an animated step-by-step Astro Gaming. The company already has a of the most popular sports and with the approach displaying the option of changing significant presence in the gaming- launch of Super Boxing League (SBL) with to different Indian languages while chatting. peripheral market on PC with keyboards, participation from top pugilists from India This makes setting up the local language mice, and headsets, and Astro will give and abroad, the stage is set for some exciting option for WhatsApp on Vodafone a simple Logitech a piece of that action when it ring action. Keeping up the momentum of matter of a few clicks. Updating status, comes to One and PlayStation 4. the game and to promote the league, SBL chatting or even sharing messages in the Logitech purchased Astro as part of an $85 has partnered with MoMagic for digital language of the customer’s choice is million all-cash deal. The acquisition should possible. With a simple click, consumers close in August. This move increases the can even install WhatsApp. hardware company’s exposure to a gaming audience with money to spend. Logitech Knowlarity introduces advanced next- has already capitalized on that demographic generation AI-powered telephony services by emphasizing its gaming-focused Logitech G brand, and now it is doubling down on those customers with the help of Astro. marketing across all the platforms for SBL Delhi Metro to accept payments through Season One. MoMagic works on data driven Bharat QR Code technology to help brands, ecommerce Knowlarity, the leading cloud In its bid to promote cashless transactions, players and business partners acquire communications provider across emerging the Delhi Metro has launched a new facility quality users and drive effective revenue markets globally, recently announced the that will allow commuters to buy tokens and growth. The company has a unique 360- launch of Knowlarity Artificial Intelligence recharge smart cards though the degree user-insight intelligent technology Experience (KATIE) platform. With this government-owned payment method platform to understand and predict user launch, business communications and the Bharat Quick Response (QR) Code displayed behaviour with 24/7 constant optimisation commoditized cloud telephony industry is at token counters and customer care centres on user acquisition and boosting business set to go through a paradigm shift, with of metro stations. The facility was launched revenue.

18 | august 2017 MYMOBILE newsbits

Skype brings back its old features, fixes shopping. Seeing AI also recognizes images Minister Arun Jaitley introduced the bugs and improvements from various other apps such as mails, GST Rates Finder app in the country. photos, Twitter among many others, simply The new app allows users to keep by clicking ‘Share’ and ‘Recognize with updated about the prices of the various Seeing AI’ options. goods and services after the levy of GST. After the app is installed, the users can view Reliance Jio Dhan Dhana Dhan Offer the prices as listed down on the app. When revised, new offers introduced a particular commodity gets selected, a Following the overhauling of the video popup surfaces with price and description calling app- Skype, , on receipt of of the item. The GST Rates Finder app is feedbacks, has brought in the old, previously currently available for the Android users via existing features, as well as some new Play Store, and will soon reach out Up What’s additions. The video calling app has to the iOS users. Additionally, the Central reintroduced the Status display on the Board of Excise and Customs (CBEC) has home screen which allows users to keep a also incorporated a GST rates finder on its track of whether a person is online or not. website. Skype now allows users to yet again share media from various other apps. Additionally, Snapchat introduces Multi-Snap and Tint the new update has fixed various bugs such Brush features as the ability to delete contacts and As the Jio Summer Offer is nearing its end, Photo-sharing app- Snapchat has received conversations, ability to multi-task, and Reliance Jio has introduced various new a new update which has brought in two new fixed notifications and more. Furthermore, prepaid as well as postpaid plans, along features for the app. Starting with the first new themes, colours and an updated UI with the new Dhan Dhana Dhan Offer. The feature, which is the Multi-Snap, it allows have also been introduced. The new update existing Rs 309 and Rs 509 plans have the users to post a long video of up to a is now available for Android and iOS been revised and will now be available to minute. This can be done simply by users. Reliance Jio users for 54 days instead of the continuously recording videos by clicking previous 84-day validity. The plan offerings the long pressing the shutter button, which Microsoft’s Seeing AI is a free app for the remain the same; users will get unlimited will divide the whole video into six clips of visually impaired local and STD calls, unlimited SMS and 1GB 4G data per day. The telecom operator has launched a new plan of Rs 399 which is similar to the Rs 309 offer with a validity of 84 days. Another new plan is the Rs 349 plan which provides users with 20GB of 4G internet data with a validity of 54 days. Additionally, various existing Rs 999, Rs 1,999, Rs 4,999 and Rs 9,999 plans have also been revised with increased validity Microsoft Corporation has launched a new and 4G internet data allowances. free iOS app, dubbed the Seeing AI which is specifically meant for visually impaired, GST Rates Finder app launched in India which aims to ‘narrate the world around’ the After the recent introduction of the Goods 10 seconds each. Users can choose which blind or people with low vision. The app, and Services Tax (GST) in India, Finance portion they wish to upload and can further which is still in the research stage, works on edit the video by applying the editing the lines of Artificial Intelligence to help creativity tools present within the app. make the visually impaired person’s Second in line is the Tint Brush feature smartphone usage easy. The Seeing AI app, which lets the users change the tints and with the help of the camera can identify tones of a particular area of a photo or a people, describe a particular scene, speak video by selecting the desired colour. The out texts and messages instantly and can new Tint Brush feature can be found under also identify facial expressions, emotions creativity tools. The feature also has the and gestures. Additionally, the app can also ability to identify the areas which require scan barcodes of the products by producing highlighting. n a beep sound to guide users for easy [email protected]

www.mymobileindia.com august 2017 | 19 bignews

Transsion Holdings relaunches ‘Spice’

ranssion Holdings, a global Chinese conglomerate with a Lin Qin, Vice-President, Transsion Holdings, said, “We are Tpresence through itel and TECNO in India, has relaunched excited to announce our partnership with the Spice Group and it Spice in a joint venture (JV) with Spice Mobility, an Indian business is a matter of great pride for us to actively contribute to the growing major across mobility space, to strengthen its foothold in the mobile phone ecosystem in the country. With Transsion’s success world’s fastest growing mobile market. in India over the past year, this JV is a win-win situation for both In line with Transsion’s multi-brand strategy, the company the groups. We will be exploring various strategic opportunities by marks the entry of its new brand in India, reinforcing its commitment building on each other’s strengths such as wide distribution to the India market, with an enhanced portfolio. This partnership strength, understanding of the Indian consumer and a

What’s Up What’s aims to revitalize the ‘Spice brand’ by cross leveraging both comprehensive portfolio of quality products. Our aim is to translate the company’s global success by designing easy to use products that cater to the local consumer preferences and social milieu.” “After massive acceptance of the brand, itel and successful launch of TECNO in India, we are embarking on a new journey with the launch of the new ‘Spice’ brand. We are confident that this brand will deliver on its promise of a youthful portfolio of high quality products that will not only surpass consumer aspirations but also enable This partnership them to retain their individuality without aims to revitalize the ‘Spice compromising on their brand’ by cross leveraging both traditional values and societal expectations,” organisations’ strengths to offer a added Lin. simple, yet an all-new powerful and “We are absolutely delighted to partner with rich digital experience to the young Transsion Holdings. As a strategic partner, we generation of India, which is believe this combines a reflection of their individuality Spice’s legacy strength and Transsion’s global leadership to bring a whole new mobility experience to and keeps the collectivistic our consumers. This JV is a commitment towards organisations’ sentiment intact furthering digital inclusion in India, assuring high quality strengths to offer a products and services to one and all, thus democratizing simple, yet an all-new innovation and technology. We are sure that by leveraging each powerful and rich digital other’s strengths, we will make a significant contribution to the experience to the young generation of India, which is a reflection emerging Indian technology market,” said Dilip Modi, Executive of their individuality and keeps the collectivistic sentiment intact. Chairman, Spice Mobility. The new Spice brand portfolio will offer devices catering to the The company has also come up with the new logo dedicated needs of the Indian youth. to youth. n

20 | august 2017 MYMOBILE bignews Jio Phone launched at an effective price of Rs 0

s widely speculated, Reliance Industries Ltd Chairman Mukesh device is also said to feature a 2MP rear camera along with a VGA AAmbani unveiled Jio at the company’s annual front-facing camera. Backed by a 2000mAh battery, the Jio feature general meeting (AGM) in Mumbai on July 23. The ultra-budget phone will also include FM Radio and Bluetooth v4.1 under the feature phone, called Jio Phone, will hit the market by August 15. connectivity section. It is said to feature an app store called In a bold and unexpected move, RIL announced that the handset’s KaiOS. effective price will be Rs 0. This is because the company will collect Earlier, a news report suggested that the company has started

a 100% refundable security Up What’s deposit of Rs 1,500, which will be refunded after 3 years. Jio Phone runs on VoLTE network and comes with a host of pre-installed services such as JioTV and JioCinema apps. The device also has its own digital assistant along with the support for voice commands. It also comes with support for 22 Indian languages. The company says that users can long press on the ‘5’ key to directly call their near and dear ones. Furthermore, the company will bring NFC feature on Jio-branded phones as well later this The device is also year. The feature will arrive as part of a software said to feature a 2MP rear update. camera along with a VGA front- The phone was announced alongside facing camera. Backed by a the process of importing handsets and is in a few low-priced Jio 2000mAh battery, the Jio feature discussion with and Intex to make 4G plans at the them in India. The company reportedly company’s annual phone will also include FM Radio plans to sell around 10 million feature mega event. On the phones for initial sales. The inventory can Jio Phone, voice calls and Bluetooth v4.1 under the later be increased to 100 million in the first will always remain free, connectivity section. It is said year and another 100 million next year. said Ambani, India’s Recently, Reliance Jio revamped its tariff richest person. Users will to feature an app store plans for both prepaid and post-paid users. also get access to unlimited called KaiOS Though the new plans start at Rs 19, the data data on the device. These, in offered and validity of most plans has been increased. addition to Jio apps (Jio Dhan Dhana The daily FUP limit and other offers, including free voice Dhan plan) will cost users Rs 153 per calling, remain the same for all plans. month. Reliance Jio launched its 4G service commercially on September The device reportedly comes with a 2.4-inch screen along with 5, 2016 offering free data and voice services. It crossed 50 million 512MB RAM and 4GB of inbuilt storage. It supports dual-SIM subscribers in just a matter of 83 days, and 100 million in 170 functionality along with microSD card for extra storage space. The days, having added an average 6 lakh subscribers per day. n

www.mymobileindia.com august 2017 | 21 bignews

GST to bring cheer for domestic electronic components’ manufacturers mplementation of goods and services tax (GST) will bring Iinnumerable benefits for domestic manufacturers of electronic components as cost of manufacturing will be significantly brought down, noted a recent ASSOCHAM-NEC joint study. “The local manufacturers will be able to pass on the tax benefit to consumers in the form of price reduction,” said the report titled, ‘Electricals & Electronics Manufacturing in India’. The study also observed that with the implementation of GST, multiple taxes and cascading What’s Up What’s effects of taxes will be eliminated. Along with these benefits, firms will also be saving expenses incurred in warehousing and logistics which stood at approximately 5-8 per cent. “The lower taxes, simplified tax structure and technology empowered tax compliance system will provide an ideal ecosystem leading to increase in number of point of sale (PoS) and mPoS to improve the current situation of electronics manufacturing in (mobile point of sale) devices. “Post demonetization, the government India,” said the study. It also added that, GST will give a major boost has been promoting digital payments by introducing e-payments to the Indian electronics industry thereby, leading to subsequent platforms such as BHIM, Bharat QR. All of these platforms will increase in demand of locally manufactured electronics. Further, generate more demand for mobile phone,” the report said. The the report noted that even the demonetization move of the ASSOCHAM-NEC study recommended that for India to become a government gave a boost to electronic payment devices with value robust manufacturing hub, it should focus on building capabilities of transactions getting almost doubled. Besides, it is also certain to across the value chain by reducing component imports and bring about innovations in electronic payment industry thereby increasing local value addition. n

Samsung to build world’s largest OLED plants etting its sights on the growing organic light-emitting diode of Samsung, controls 98 per cent of global markets for small and S(OLED) display market, electronics major Samsung is planning medium flexible OLED screens. As per reports quoting Korean to construct the world’s biggest OLED plants in South Korea to website ETNews, the plants, said to be located in Cheonin and beef up production of flexible OLED screens for the upcoming Asan, are expected to cost around $1.75 billion (roughly Rs Apple iPhone 8 and other devices. Samsung Display, a subsidiary 11,324 crores) for construction and $14 billion (roughly Rs 90,597 crores) for equipment for OLED fabrication. The total costs for the two OLED facilities will be nearly $21 billion (roughly Rs 1,35,963 crores). The plants will have more than 30 per cent of production capacity than ‘A3’ that is currently Samsung Display’s biggest plant. The Samsung subsidiary has started constructing the sixth generation flexible OLED production line called ‘A5’ which has production capacity of 180,000 panels per month and up to 270,000 panels per month. It is also looking into making investments that will have two plants produce total of 270,000 panels per month. “This means that each plant will have production capacity of 135,000 panels per month. If it wants to make such investment, it will have to make investments between $20.1 billion and $21.0 billion,” the report noted. According to reports, Samsung Display started extending ‘A3’ plant on full-scale during second half of 2015 owing to the fact that Apple ordered large amount of OLEDs. Apple’s iPhone 8 is expected to have a 5.8-inch edge-to-edge OLED panel with a 5.1-inch practical area. Other features may include a 3D facial scanner. n

22 | august 2017 MYMOBILE bignews

HGD India to ramp up production

ong Guang De Technology India Pvt Ltd (HGD India) which production will start in month of July 2017 and will start Hcommenced its India operations in 2015 is expanding its production of PCBA till the year end. production as demand for its products have soared up. HGD “We are bringing in more Chinese technologists to India India is already the largest OEM charger manufacturer and from our China plant, so that they can understand the Indian provider of mobile chargers for OEM customers in India. It has market conditions and requirements better and give the best more than 15 brands BIS certification for the models it supplies. products and solutions to the Indian market,” said a top The company has charger manufacturing units in Noida (UP) company official.n and plastic unit (charger case factory) in Haryana. HGD Group strictly follows the Bureau of India Standards (BIS) standards for their products. Today, HGD India supplies mobile chargers to the leading India mobile brands such as Lava, Intex, Micromax, Karbonn, and Celkon. It also supplies more than one million charger per month to Itel and InFoucs (Foxcon). The company has recently passed quality/ production audit for JIO mobile charger too to cater to its demand for which it will ramp up its production. Currently, its production capacity is 4 million units per month. HGD India plans to develop complete mobile charger solutions in India while molding

Xiaomi, Nokia ink patent licencing pact

hinese technology major Xiaomi and Finnish mobile phone low power requirements for large web providers and data centre Cmanufacturer Nokia recently signed an agreement for business operators. Nokia and Xiaomi will work together on optical transport collaboration and patent licencing where Xiaomi will acquire key solutions for data centre interconnect, IP routing based on Nokia’s patent assets from Nokia. The multi-year patent agreement includes newly announced ‘FP4’ network processor and a data centre fabric a cross license to each company’s cellular standard essential solution. “In addition to welcoming such a prominent global patents. The financials of the deal were not disclosed. “As a company technology company to our family of patent licensees, we look seeking to deliver more forward to working exciting technological together on a wide innovations to the range of strategic world, we are excited at projects,” added the opportunity to work Rajeev Suri, more closely with Nokia President and in future,” said Lei Jun, CEO of Nokia. The Chairman and CEO of companies have Xiaomi, in a statement. agreed to explore Although not faring opportunities for well globally including in China, Xiaomi is witnessing rapid growth further cooperation in areas such as Internet of Things (IoT), in the Indian market and clocked over $1 billion in revenue in augmented and virtual reality and artificial intelligence (AI). Beyond 2016. smartphones, Xiaomi is also a leading IoT player. The Mi Ecosystem Under the agreement, Nokia, which had recently revamped the IoT platform has crossed 60 million connected devices, and there feature phone market with its nostalgia-driven 3310, will provide are now over eight million daily active connected devices on the Mi network infrastructure equipment designed to deliver high capacity, Ecosystem platform. n

www.mymobileindia.com august 2017 | 23 bignews

Windows 8.1 OS officially no more

t’s Rest in Peace for Microsoft’s Windows 8.1 operating Isystem as the company’s famous Windows Phone OS is officially dead; more than three years after the company first introduced the update. The end of support marks an end to the Windows Phone era, and the millions of devices still running the . While most have accepted that the death of Windows Phone occurred more than a year ago, AdDuplex estimates that nearly 80 per cent of all Windows-powered phones are still running Windows Phone 7, Windows Phone 8, or Windows Phone What’s Up What’s 8.1. All of these handsets are now officially unsupported, and only 20 per cent of all Windows phones are running the latest Windows 10 Mobile OS. Windows Phone 8.1 was a big update to Microsoft’s Windows Phone 8 operating system, and included the company’s Cortana digital assistant, a new notification center, UI changes, and updates to the core mobile OS. It marked one of Microsoft’s biggest efforts with its Windows Phone work, but it wasn’t successful at competing with recent Windows 10 Mobile Creators Update. Microsoft is adding a Android and iOS. 99.6 per cent of all new smartphones now run number of features to the upcoming Windows 10 Fall Creators Android or iOS, and Microsoft has given up producing its own Update for PCs, but the company has not extended these to the Lumia-branded hardware as a result. While Microsoft still supports mobile version in testing. Some rumours suggest that Microsoft has Windows 10 Mobile, it’s not clear what that support will include in forked its Windows Mobile development into a “feature2” branch the future. Microsoft pushed updates to Windows Phone 8 devices, that will simply maintain the operating system until support ends but the software giant barely included any feature updates in the in 2018. n

Mobile penetration globally to hit 70% by 2022

obile penetration is expected to reach 70 per cent globally by usage is expected to reach more than 5.5 billion users by 2022. M2022 -- almost double the total number of users in 2008. “We expect the number of global smartphone users to reach 3.8 According to research firm Forrester, the global mobile device billion by 2022, crossing the 50 per cent mark for smartphone penetration by population in 2017 and reaching 66 per cent by 2022,” Forrester predicted in a statement recently. Nearly 94 per cent of smartphone owners use Android or iOS. Android is expected to capture 73 per cent of the market share (with more than 1.8 billion users) in 2017, followed by Apple (21 per cent) and Windows (4 per cent). “Large-screen smartphones are contributing to the decline in tablet users: In metro China and India, 65 per cent and 62 per cent of online adult smartphone users, respectively, have a screen size between 5.0 and 6.0 inch,” Forrester said. India currently has a smartphone user base of over 300 million. This is part of the decline in the purchase of tablets, with the total tablet installed base expected to decline at a CAGR of 1.1 per cent from 2017 to 2022, dropping from 615 million in 2016 to 579 million in 2022. Consumer adoption of tablets is decreasing while business adoption is rising. “The number of consumer-owned tablets will decline at a CAGR of 3.3 per cent, while the number of business-owned tablet will grow at a CAGR of 6.9 per cent by 2022, powered by adoption of the iPad Pro and 2-in-1 devices,” it added. n

24 | august 2017 MYMOBILE bignews

10% customs duty imposed on chargers and adapters

n a development aimed at promoting local manufacturing, duty of 12.5% on imports. Ithe government has imposed a 10% customs According to Indian Cellular duty (BCD) on imported chargers and adapters, Association President Pankaj while exempting parts or raw material used for Mohindroo, the amendment making these products out of the duty ambit. would effectively stop import of The move reinstates an advantage that local chargers or adapters under zero manufactures had before the introduction of duty through an incorrect

GST. The industry welcomed the move, saying interpretation of the Information Up What’s the step would provide stimulus to local Technology Agreement (ITA) that manufacturing and take care of a loophole these products were covered under ITA 1— a global in rules that allowed for the import of agreement under which countries have committed to chargers or adapters without paying any exempt certain electronic and telecom products duty. According to reports, the revenue from customs duty. India is a signatory to ITA. “This department said a rule was being amended to has ensured that the intent of the Phased Manufacturing state that exempt goods would include “static converters Programme (PMP) is not lost,” he added. The programme for automatic data processing machines and units thereof, and is a roadmap laid out by the government that offers tax benefits to telecommunication apparatus, other than static converters for those making mobile phones and mobile phone components within cellular mobile phones,” as per a notification dated July 14. the country. It seeks to increase local value addition to 35-40% from The move would create a duty differential in the current tax the current 6%, besides lending a helping hand to India becoming regime which was being offered pre-GST by imposing a countervailing an export hub. n

1.45 billion smartphones will have sensors by 2020 ingerprint sensor enabled smartphones are very common these on the front, while fewer put it at the back. Only 3 per cent of Fdays and Apple is the first company to introduce this technology smartphones had this technology back in 2013, which escalated on its most profitable handset, the iPhone 5s. Currently, hardly to 10% in 2014, 23% in 2015 and 40% in 2016. This technology there are any smartphones without Touch ID technology. A survey has turned out to be the most important feature in the smartphone report from Strategy Analytics reported that as of now, over 55 per for the past four to five years that ensures to offer enhanced cent of smartphone brands are furnished with this technology. The security. report further showed that of all the devices, which uses fingerprint The study also notes that fingerprint buttons will decrease as sensor technology, 90 per cent of them place the Touch ID sensor sensors are growing more popular these days. Manufacturers these days are trying to come out with a technology that can place the sensor under the glass and this is what global chipset maker announced an innovative sensor that can live under the glass of a phone and still work. The study concluded its report by predicting that by 2020 more than 1.45 billion smartphones will have fingerprint sensor technology. It was only a few years ago that manufacturers began using fingerprint sensors and they really didn’t take off. That was until Google decided to build in support for these sensors with Android Marshmallow, coupled with Apple adding a fingerprint sensor to the iPhone and then later on, the iPad. n

www.mymobileindia.com august 2017 | 25 bignews

Airtel launches Project Next, to invest Rs 2,000 crore

imed at transforming customer experience across all its services Aand touch points, telecom major Bharti Airtel recently launched ‘Project Next’ programme. The company plans to invest Rs 2,000 crore over the next three years under this project for several digital innovations. The company said through this project it would transform its in-store experience and also give better post-paid and security promises. Project Next complements Airtel’s massive investments toward building a future-ready network under Project Leap, the What’s Up What’s company said. Announced around two-and-a-half years ago, the company had decided to invest Rs 60,000 crore in three years under Project Leap, to increase its base stations and cell sites to expand and improve its network. Project Next include Next-Gen Airtel Stores, Post-paid Promise and Security Promise — to give customers more choices and secure their smartphones. The Next-Gen Airtel Stores have been conceptualised by the UK-based 8 Inc. The first two Next-Gen Airtel stores have already opened in Gurgaon, Haryana. In the Post-paid Promise, there is Data Roll Over Promise in which customers no longer need to worry about solutions for the family by adding multiple post-paid connections to losing unused data at the end of the month. Starting August, all Airtel their account, and enjoy savings of up to 20 per cent. They can also post-paid customers will be able to carry forward their unused pool and share their data benefits across all connections. Similarly, monthly data quota to the next billing cycle, the company said. under the Security Promise, with the introduction of ‘Airtel Secure’ Customers can easily track their usage and data carried forward on — a digital smartphone protection suite, customers can now protect MyAirtel App. Also, post-paid customers can now create customised their smartphones against accidental/liquid damage. n

India tops in receiving spam calls

fresh Truecaller survey report mentioned that India is the leading offers integrated caller ID service to achieve call-blocking functionality Anation in the world to be affected by spam calls; an average Indian and social media integration to keep the mobile phone contacts user receives more than 22 spam calls a month, much ahead of US, updated. Internationally, the software has more than 250 million Brazil, Chile and South Africa. True Software Scandinavia AB has users; it has utilized data from the user base to compile this survey designed the Truecaller software. Apart from this, the company also report. The US and Brazil users receive 20 spam calls a month, the users receive only seven spam calls monthly, claims the report. In India, telcos and telemarketing accounted for a major chunk of the spam calls at 54 per cent and 13 per cent, respectively. “On a deeper dive, we found that there are common categories that tie all these spam calls together. These would be operator, debt collection, bank, political, health, spam, telemarketing, financial service, scam and insurance,” the report said. Many of these operators are seeking to provide special offers for free data, or unlimited calls, which doesn’t sound so bad – until you get bombarded by them, the report added. The report further revealed that in the US, spam calls are dominated by harassment, pranks and scam calls while financial services and debt collectors is also a big category that is spamming users in the US. For the report, Truecaller aggregated data anonymously from incoming calls that either had been marked as spam by users or automatically been flagged by Truecaller during the period January 1-May 31 this year. During the survey period, Truecaller users received over 5.5 billion spam calls. n

26 | august 2017 MYMOBILE bignews

Videocon Telecom starts its CCTV brand, ‘WallCam’ elecom player Videocon has entered into the security and Tsurveillance market with its new product called Videocon ‘WallCam’, targeting a wide range of commercial and residential markets in India as well as in Europe. The surveillance and security market is estimated to be Rs 6,600 crore. The brand will bring wide range of security and surveillance products with its prime focus on video surveillance products to cater to enterprise, government, institutional and retail (residential and small What’s Up What’s commercial set-ups) segments. The north and the south India constitutes nearly 50 per cent of the total CCTV units. Videocon is already engaged in select government and enterprise security and surveillance projects and has bagged many accounts in the domain, and with the launch of its own brand, Videocon WallCam is eyeing 15% of the organized player market share by the end of FY 2019 and aims to be among the top three players in the central monitoring system, boom barriers, X-Ray baggage inspection category by 2021, the company said. system, cloud storage with secure remote access. The company is In addition to basic video surveillance products such as AHD also seeing a lot of synergy from its existing business lines including (Analogue high definition), IP (Internet Protocol ) & wireless its Broadband business for IP based solution, cloud storage and cameras, DVRs & NVRs, Video-Door Phones, intrusion alarms; the access; and DTH business for installation of CCTV. Riding on its brand will also offer customized security solutions to institutional, diversification into new business verticals like security and corporate and government sector including PTZ (Pan, Tilt & Zoom) surveillance, smartphone accessories, smart homes and city and vandal proof cameras, mobile vehicle cameras, access control solutions and Mobile VAS, Videocon Telecom is targeting topline systems, scanners and detectors, number plate reader solution, revenue of Rs 300 crore during the FY 2017-18. n

‘Power of She” to encourage entrepreneurship among women under Digital India

he National Institute of Electronics and Information Technology sensitized and encouraged to take up entrepreneurship development T(NIELIT), a body with the Ministry of Electronics and Information by a panel of experts comprising mainly women entrepreneurs. Technology (MeitY), has launched a unique initiative, “Saksham – While more such sessions are planned, the initial session was Power of She”, aimed at encouraging entrepreneurship among attended by students from NIELIT Centres at Chandigarh, Guwahati, women under ‘Digital India’. In this unique initiative, over 200 Patna, Ajmer and Srinagar. female students from NIELIT centres spread across different Dr Ashwini Kumar Sharma, Director General, NIELIT, unveiling geographical locations participated through the Smart Virtual the campaign, said that women have an inborn trait towards Classrooms that facilitates live interactive session through Video entrepreneurship as they have to effectively manage a household. Conference. These NIELIT students who are in the process of This needs to be honed so that they can step out and make a acquiring industry relevant skill sets in IT and Electronics were meaningful contribution to India’s economic growth. He further elaborated that with the increase in proliferation of IT and Electronics services, which has touched human lives in every possible manner, the need for entrepreneurship development in the digital space has grown manifold. Thus, these opportunities should be tapped in right earnest as it is said that “If you teach a man to fish, he’ll eat for a lifetime. But you teach a woman to fish, she’ll feed the whole village.” The panel of experts included Vineeta Dixit, Public Policy & Government Relations at Google, Ruby Sinha, Founder, Women Entrepreneurs at Work, Sanjeeva Shivesh, Founder & CEO, The Entrepreneurship School and Prabha Shukla, Founding Director, EasyGov. n [email protected]

www.mymobileindia.com august 2017 | 27 justin

Samsung Galaxy On Max A camera-centric phone specified at low-light photography

outh Korean tech major Samsung has unveiled a new smartphone in First Look First S its On series, dubbed the Galaxy On Max in India. The smartphone comes with a price tag of Rs 16,900 and will be available exclusively via Flipkart. The smartphone is a camera- centric one specified at low-light photography, whose main highlight is the inclusion of the company’s proprietary Social Camera mode which allows the users to click and post pictures instantly on social media. The smartphone houses 13- megapixel rear and front camera sensors, with both the shooters supported by LED flash. In terms of the hardware specifications, theG alaxy On Max sports a 5.7-inch full HD display and is powered by an octa-core MediaTek processor. The smartphone is equipped with 4GB of RAM and 32GB of internal storage which can be further expanded up to 256GB with the use of memory card. The Galaxy On Max is backed by a 3300mAh battery and runs Android 7.0 Nougat. The device also comes with the incorporation of Mini for easy and safe transactions, using UPI and mobile wallets. The Samsung Galaxy On Max comes in Black and Gold colour options. n

28 | august 2017 MYMOBILE justin First Look First

Honor 8 Pro The flagship killer

onor, the sub-brand of Chinese conglomerate , IPS display with a resolution of 2560 x 1440 pixels protected Hhas launched the new flagship, called , the by Gorilla Glass 3 and comes with EmUI 5.1 based on successor to its previous successful model Honor 8, in Indian Android 7.0. The Honor 8 Pro has a HiSilicon Kirin 960 octa market. Priced strategically at Rs 29,999, this smartphone core processor, 6GB RAM, 128GB storage and a 4000mAh is going to challenge the latest offering from the BBK clan battery. The memory can be extended up to 256GB via of OnePlus. microSd. In the terms of technical specifications, the flagship Other features include hybrid dual SIM slot, expandable phone boasts Huawei’s 4th generation two 12MP dual rear storage, fingerprint scanner, IR port, G4 , VoLTE, WiFi ac, lenses; one being an RGB and the second one is a Bluetooth 4.2, NFC, GPS and USB Type-C port. Monochrome lens, with f2.2 aperture. The phone is capable The smartphone is Amazon exclusive and available in of 4K and wide aperture recording. It features a 2K 5.7-inch Midnight Black and Navy Blue colours. n

www.mymobileindia.com august 2017 | 29 justin

Nubia N2 High on power First Look First

nitially unveiled in China, the Nubia IN2 has finally made its entry into the Indian market. The Nubia N2 is Amazon exclusive and available at a price of Rs 15,999. As for the specs sheet, the Nubia N2 features a 5.5-inch HD AMOLED display with a layer of 2.5D curved glass. It is powered by an octa-core MediaTek MT6750 processor coupled with 4GB of RAM. It is equipped with 64GB of internal storage which can be further expanded up to 128GB with the use of a memory card. In the camera department, the smartphone comprises a 13-megapixel primary snapper featuring Sony IMX258 sensor, LED flash and PDAF, while the front facing camera is rated at 16-megapixel with 5p lens and 80- degree wide angle lens. The main highlight of the smartphone is its huge 5000mAh Li- polymer battery with fast charging tech. The device runs the company’s Nubia UI 4.0 based on Android 6.0 Marshmallow. The Nubia N2 houses dual SIM card slots, and is topped with the usual connectivity options such as 4G, Wi-Fi 802.11 a/b/g/n), Bluetooth v4.0, GPS, and GLONASS. The device is also accompanied by a fingerprint sensor embedded in the home button. The Nubia N2 is up for grabs in Champagne Gold and Black Gold colour variants. n

30 | august 2017 MYMOBILE justin First Look First

Kodak Ektra The camera-first smartphone

imed at enthusiasts and shutterbugs, , the iconic photography Abrand, has launched a new smartphone, , which has been available in the US and Europe – and now the company, is bringing the Android smartphone to India. The Ektra is produced by , the company known for making rugged phones under the brand Cat. While not a high-end phone in terms of processing capabilities, the Ektra has a standard set of spec sheet. It’s a mid-end smartphone, featuring a deca- core Helio X20 processor, 3GB RAM, a 5-inch Full HD display, 32GB storage, a microSD card slot, and a 3000mAh battery. It runs Android 6.0 Marshmallow and has a USB Type-C port for charging. But where the Ektra excels is in the camera department. The device has a 21-megapixel camera on the back with f2.0 aperture, while the front features a 13-megapixel shooter with phase detection auto focus (PDAF) and f2.2 aperture. The phone’s camera app is controlled by a DSLR-like scene selection, allowing users to adjust settings including HDR, landscape, portrait, macro, night-time, panorama and bokeh. The phone also comes with a manual mode, which lets you adjust exposure, ISO, focus, white balance, and shutter speed. Kodak Ektra is tightly integrated with popular editing app Snapseed, allowing users to edit images on the go. Priced at Rs 19,990, Kodak Ektra is currently a Flipkart exclusive. n

www.mymobileindia.com august 2017 | 31 32 | august 2017 First Look just S with great design. essentially the feature phones, offering best-value and qualitywith focus on performance and camera), and Z Rebooting abrandnewportfolio Spice: FSeries,KVSeries&Z fashion), K 9,500. smartphones in India. three and phones feature five including devices, mobile eight F Series (music, fun and fashion): T pice Mobile,picelatestjointtheventure between Holdings and he new product portfolio is priced between Rs 850 to Rs T in he new products are segmented as F S eries (creative and fashion), V Spice Mobility, has introduced new portfolio of T his range of devices is created S eries (value premium, S eries (music, fun, S eries which are T ranssion in the device. also set photographs with fun facelifts using Facemask technology shortcuts as it is equipped with fingerprint technologyapps is enabled and by can configurable 5 access for personal proprietary audio codec). F302offerscolorful design andimmersive3D sound (enabled providesby instant accessand are pricedto at Rs favourite5,590 and Rs 6,290 respectively. F301 This series includes two smartphones including F301 and F302 dual speakers or headsets) and differentiated fordesign the language. fun loving young people and offers immersive audio (with K Series (creative): Series K he K The eries comes equipped with equipped comes Series

MY MOBILE justin

fingerprint sensor technology to keep them ahead of access to favorite apps with customization up to 5 fingerprints the league and enables easy access to multiple features as personal shortcuts. such as: easy camera access for capturing the perfect Z Series: This colourful series of feature phones is equipped look; easy access to call via click on fingerprint; and with loud sound, shortcut keys for music player and FM radio instant access to favourite apps with customization up to 5 along with super battery mode which gives long lasting fingerprints as personal shortcuts.T his series includes the standby time. The devices also come enabled with the King innovative K 601 with 2GB RAM and is priced at Voice feature which lets the consumer navigate through their Rs 7,290. smart keypad devices, assisted by voice support. V Series (value premium): The new range of sleek and The series includes Z102, Z101, Z201, Z202, Z301 and

ergonomically designed devices is equipped with Front and is priced at Rs 1,180, Rs 1,240, Rs 1,625, Rs 1,690 and Look First Rear cameras to provide great selfies to the users.T he V series Rs 1,850 respectively. The Z201 and Z301 come equipped also comes equipped with fingerprint sensor technology to with dual speakers. The Z101 and Z202 come with 2500mAh keep them ahead of the league and easy access to multiple battery that offers more than 35 hrs of talktime and more features such as: easy camera access for capturing the perfect than 500 hrs of standby time. Additionally, the Z202 comes look; easy access to call via click on fingerprint; and instant with the Power bank feature. n

www.mymobileindia.com august 2017 | 33 justin First Look First

LG Q6, LG Q6 Plus, LG Q6a An edge-to-edge screen in a midrange body

fter announcing the high-end LG G6 with Aminimal bezels and FullVision display, the company has now announced the LG Q6 smartphones with the FullVision displays as the highlight. In the new Q range, LG has included the LG Q6, LG Q6 Plus and the LG Q6a, which are all mid-range smartphones. While all the three smartphones share most of the specs, the difference lies in the RAM and ROM configurations.T he LG Q6, the LG Q6 Plus and the LG Q6a are equipped with 3GB RAM and 32GB ROM, 4GB RAM and 64GB internal storage, and 2GB RAM and 16GB inbuilt storage, respectively. In terms of other specs, the LG Q series come with 5.5-inch full HD FullVision displays with an aspect ratio of 18:9 and a density of 442ppi. The smartphones are powered by 435 mobile platforms, and have a battery capacity of 3000mAh each. All the three smartphones run the latest Android 7.1.1 Nougat, and feature LG’s latest UX 6.0. On the camera front, the LG Q6, the LG Q6 Plus and the LG Q6a feature a 13-megapixel rear shooter, while the front facing camera is rated at 5-megapixel featuring wide-angle lens. The smartphones support various connectivity options such as Wi-Fi 802.11 b/g/n, Bluetooth 4.2, USB Type-B 2.0, and NFC. n

34 | august 2017 MYMOBILE justin

Moto E4, E4 Plus Big on battery

martphone major recently launched and LED flash.T he phone will be available in three colours - Iron SMoto E4 Plus in India. The phones are part of the 4th Gray, Fine Gold and Oxford Blue. Generation series. While the Moto E4 has been priced Moto E4 Plus specs: The metal-bodied phone weighs 198 at Rs 8,999, the Moto E4 Plus comes with a price tag of Rs gram and has a 5.5-inch multitouch display screen. The display 9,999. has Corning Gorilla Glass 3 with oleophobic coating. It runs on Moto E4 specs: The phone weighing 151 gram has a 5.0 Android 7.1 (Nougat) operating system supported by Qualcomm’s

inch multitouch display screen and has a Corning Gorilla Glass Snapdragon 427 quad-core 1.3 GHz Cortex-A53 processor. The Look First 3 with oleophobic coating. It runs on Android 7.1 (Nougat) phone has 32GB storage, 3GB RAM and micro SD slot for up operating system supported by Qualcomm’s Snapdragon 427 to 128GB expansion. It is backed by a non-removable Li-Ion quad-core 1.3 GHz Cortex-A53 processor. The phone has 16GB 5000 mAh battery. On the camera front, the primary camera is storage, 3GB RAM and micro SD slot for up to 128GB expansion. 13-megapixel with f/2.0, autofocus and LED flash. It can The smartphone is powered by a non-removable Li-Ion 5000mAh capture videos at resolution of 720p at 30 frames-per-second. battery. In the terms of optics, the primary camera is 8-megapixel The secondary camera is 5-megapixel with f/2.2 and LED flash. with f/2.2, autofocus and LED flash. It can capture videos at The phone will be available in three colours - Iron Gray, Fine Gold resolution of 720p at 30 frames-per-second. The secondary and Oxford Blue. n camera is 5-megapixel with f/2.2 and

www.mymobileindia.com august 2017 | 35 justin

Panasonic P55 Max A powerhouse

anasonic India recently launched the power packed P55 Max comes with a 5.5 Inch HD IPS Display for great readability PMax smartphone, featuring a massive 5000mAh battery, and wider viewing angles. It is powered by Android 7.0 metal design, Android 7.0 (Nougat) and 13MP camera with (Nougat) OS which helps you multitask and handle multiple Quad LED flash for excellent low light photography.T he pone languages and apps simultaneously. The 1.25 GHz Quad core is pri processor, with 3GB RAM plus 16 GB internal memory, First Look First Featuring a classy textured finish, the new Panasonic P55 expandable up to 128 GB and OTG supports enhances your storage options. Moreover, it comes with ZigPlay, a cool feature that keeps all your priorities at your fingertips with simple to use profiles and keeps you connected on the go at home, in the car, at work and anywhere you go. The new P55Max is integrated with 13 MP rear camera with Quad LED flash to capture stunning pictures even in low light and a 5MP front camera. For connectivity, the device has a dual SIM - 3G/4G LTE configuration, direct Wi-Fi and Bluetooth. Priced at Rs 8,499, the smartphone comes in Matte Black and Gold colour variants. n [email protected]

36 | august 2017 MYMOBILE justin

Ziox Astra Titan 4G Loaded with security features

xtending its Astra series, home-grown Ziox Mobiles has come packs a 5-megapixel primary camera on the rear and a Ewith yet another smartphone, named the Astra Titan 4G. The 5-megapixel front shooter for selfies. fingerprint scanner enabled smartphone comes with a 5-inch The Ziox Astra Titan 4G is a dual SIM (GSM and GSM) display with a resolution of 720 pixels by 1280 smartphone that accepts micro-SIM and micro-SIM. pixels. The connectivity options on board include Wi-Fi, GPS, Speaking of the technical specifications, the ZioxA stra Titan Bluetooth, USB OTG, FM, 3G and 4G (with support for Band

4G is powered by 1.3GHz quad-core processor. The phone 40 used by some LTE networks in India). Sensors on the phone Look First comes with 1GB of RAM and packs 16GB of internal storage include Proximity sensor, and Ambient light that can be expanded up to 64GB via a microSD card. The Ziox sensor. Astra Titan 4G runs Android 7.0 Nougat OS and is powered by Priced at Rs 6,599, the smartphone comes in Rose Gold and a 3000mAh removable battery. Champagne Gold colour variants. n As far as the cameras are concerned, the Ziox Astra Titan 4G

www.mymobileindia.com august 2017 | 37 38 | august 2017 First Look just H quad-core processor. It comes with 1 sports a 5-inch HD IP known as Kavach for easy and safe digital transactions. the Karbonn K9 Kavach 4 India’s first to come integrated with the app. Interface for Money) app to the smartphone,CorporationIndia(NPCI),of addedBHIMhas(Bharat the making the device T India’sapp BHIM with integrated come to first Karbonn K9 Kavach 4G 4G Kavach K9 Karbonn he company, in collaboration with National Payments Payments National with collaboration in company, he In the terms of hardware specs, the Karbonn K9 Kavach 4 A ome-grown has launched a new new a smartphone, launched dubbed has the Mobiles Karbonn Karbonn K9 Kavachome-grown 4 part from the BHIM app to further the Digital India concept, in S display and is powered by a 1.25 G also comes with a layer of security, G B of R A M and 8 G in India. G G B of Hz G in only also accompanied by a fingerprint scanner at the back. b/g/n, Bluetooth and a 3.5mm audio jack. come with LED flash. camera, both rated at 5-megapixel. Both the camera sensors by a 2300m the use of a microSD card. internal storage which can be further expanded up to 32 various connectivity options such as 4

T T On the camera front, the smartphone houses rear and front he Karbonn K9 Kavach 4 he he device comes with dual Gold colour. A h battery and runs n The Karbonn K9 Kavach 4G is backed G S is priced at Rs 5,290 and comes IM IM card slots and is topped with A ndroid 7.0 Nougat. G VoL T T he smartphone is E, Wi-F- 802.11 G B with MY MOBILE justin First Look First

Xiaomi Mi Max 2 Big on features

fter its initial entry in China, Xiaomi Mi Max 2 has finally the front facing camera is rated at 5-megapixel. The Aarrived at the Indian shores. smartphone is backed by a massive 5300mAh battery with The Xiaomi Mi Max 2 comes with a 6.44-inch full HD Quick Charge 3.0 tech which is expected to last up to 31 days display with a layer of 2.5D curved glass and is powered by a of standby time and up to 57 hours of talk time, and runs the 64-bit octa-core Qualcomm Snapdragon 625 processor company’s MIUI 8 based on Android 7.1.1 Nougat. clocked at 2.0GHz. The comes with 4GB of RAM and The full metal body Mi Max 2 is topped with several 64GB of internal storage which can be further expanded up connectivity options such as 4G, Wi-Fi, GPS, and Bluetooth, to 128GB using a microSD card. and is also accompanied by a fingerprint scanner at the In the camera department, the Mi Max 2 houses a 12- back. megapixel rear shooter with Sony IMX386 sensor, Phase Priced at Rs 16,999, the Xiaomi Mi Max 2 is available in Detection Autofocus (PDAF) and dual-tone LED flash, while Matte Black colour. n

www.mymobileindia.com august 2017 | 39 justin

Nokia 105 and 130 Rebooting two more feature phones

fter bringing back the iconic Nokia (single SIM) and Rs 1,149 (dual SIM), and A3310, the company under HMD Global comes in Black, White and Blue colour has introduced two new feature phones, options. dubbed the and the Nokia Coming to the , the feature First Look First 130. sports the same screen size and OS as the Starting with the Nokia 105, the feature Nokia 105. The device comes with a bigger phone comes with a 1.8-inch QVGA display battery capacity rated at 1,020mAh, 4MB and is powered by Nokia S30+ operating RAM and 32GB of internal storage. It system. Nokia 105 can store up to 2,000 comes with the support of a microSD card, contact numbers and up to 500 messages. FM radio, and supports games such as The device is backed by an 800mAh battery Snake Xenzia and purchase games from which is expected to last up to 15 hours of Gameloft. It also comes with a rear camera talk time and 30 days of standby time. with LED flash, and too comes in dual and The device is available on both single- single SIM options. SIM and dual-SIM variants, and is topped The Nokia 130 comes in Red, Grey and with connectivity options such as 2G, FM Black colour variants. n radio, and micro-USB 2.0. Made out polycarbonate, Nokia 105 comes equipped with Snake Xenzia and is compatible with games such as Doodle Jump and Crossy Road. The Nokia 105 costs Rs 999

40 | august 2017 MYMOBILE The smartphone revolution didn’t happen by accident. First, it took Qualcomm to create technology that enables your smartphone to do all those things you depend on every day. Like putting breaking news into the palm of your hand.

© 2017 Qualcomm Technologies, Inc. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries.

face to face

“Our key focus would be on customer service” American handset brand NUU Mobile has forayed into India with ambitious growth plans. Sarabjeet Singh Saluja as the Director, NUU Mobile India has the onerous task of leading the company’s marketing and sales in this large but highly competitive and cluttered market space. Prior to joining NUU Mobile, Mr Saluja was associated with major telecom brands such as Motorola, Siemens and Haier. In an interaction with My Mobile, Mr Saluja dwells upon company’s marketing and expansion plans. Excerpts…

Please tell us about your company and its As India is a large and diverse market, what and our existing R&D team is working since journey to Indian market. NUU mobile was would be your strategy to penetrate and last 6 months on the designs specifically founded in the US in 2010 to develop make your niche? Our strategy will be to be for the Indian Market. We are keen to open high-end smart phones. We opened a aggressive and have footprint deep inside our R&D infrastructure in India in the near

small R&D team in Minnesota US where we the Indian market. There are some quite future. Our aim is to become the most Conversation In tested our product in the most challenging, exciting marketing strategies in place. Our trusted smartphone manufacturer who competitive and technological advanced focus will be on delivering quality products; provides customers with solutions and environment and there is we realized our combined with quality customer service. technology that meet their needs. potential and gained strength to expand further. In 2012, NUU Mobile began an How are you going to position your brand? Despite being a large and growing market, ambitious International expansion project Innovative, Premium and Good - Looking Indian market is now quite cluttered and and steadily expanded across the globe Designer Smartphone’s is what we would competitive. So how are you going to take from the US – London to Hong Kong, like to get perceived as. Our phones on the competition? The Indian smartphone Miami to Tokyo, Amsterdam to Jakarta and are Slim, Sleek and light in weight. To market is quite diverse. In the past few now in India. compliment the features our key focus years there has been drastic changes in would be on Customer Service. technology and ideology in the Indian How do you see the challenges and market which gave us a leverage to step in opportunities here? There is a lot of Q: Any plans to set-up R&D and manufacturing with advanced phones with cutting edge opportunity for a brand in India as it is unit in India? We are a US based company designs. Within Digital India eco-system, one of the world’s 2nd largest dynamic smartphone being a necessity, our core and growing smartphone market. If one focus would be to sell quality and reliable can successfully overcome and touch the smartphones which will distinguish us from Indian consumer mindset, then sky’s is the rest. We will give quality products with the limit. We as an American brand have unique services and that would be our key closely done our homework on the taste of advantage in winning customer loyalty. Indian consumers and have come up with tailor made designer lean and eye-catching What is going to be your distribution and quality Android Smartphone’s. It’s a great channel strategy? Our distribution and culmination of the hardware and design channel strategy will be focused purely work the company has been perfecting through offline market. Our products will be over the past few years with customer available in stores from July2017onwards. oriented products and that’s how we We want the customers to get the look and distinguish our self. Our endeavor is to feel of the product before making their provide “the best service and quality purchase decision. n to our customers” [email protected]

www.mymobileindia.com august 2017 | 43 lead story Bendable Handsets: Hype vs Reality

Limelight In search for the next big thing in smartphone design, many OEMs have been developing and hyping big time on bendable phones? But will flexi-handsets turn to be the new superphones or just another fancy showoff toys? By Shelley Vishwajeet

t’s been over half a decade when been working on it but only prototypes hoopla surrounding bendable have been displayed or leaked. Amid all phones began. The last we heard this, the march over first true bendable, was that Samsung was all set to rather foldable smartphone has actually Ilaunch its bendable handset in 2014. This been stolen by a Johhny from nowhere - is 2017 but now is not here still! Other by the name Moxi, a new handset OEM OEMs like , Xiaomi, Oppo have based out of Chonquing, China. The

44 | august 2017 MYMOBILE lead story

phone does have a novelty but then it is just half the smartphone that we have got Bendable Handsets: used to displaying a narrow black & white screen. So apart from the novelty factor (but at a hefty price tag of USD 399), there is nothing much that would really excite Hype vs Reality today’s smartphone users. Still, the brouhaha or chorus (take your pick) over bendable phones hasn’t

stopped. After all, the rectangular box Limelight has been around for quite some time and Moxi manufacturers have been looking around A Chinese startup based out of Chonquing, a major city in South for that something novel that could excite West China, stunned the world by announcing first commercial consumers and give an added push to the production ready true bendable phone. Though, the specs were numbers. At the same time, tech writers far short of what today’s smartphones have, it nonetheless made also need new indulgences to engage everyone sit up and notice the new entrant. The company had readers – so they often tend to invent announced it will ship 1,00,000 units at a cost of USD 399 each set novelty and utilities where none exist or are in 2017. Shipments are yet to start. One also wonders if they will often far far away from reality. Often, it’s an really be able to make the phone at this price as the main material unspoken obligation on the part of bloggers being used to build it – Graphene – is hugely expensive. Suspense too to indulge in showmance. Yes, some are continues. definitely honest about the non-existence of any raison d’etre of their excitement – but remain thrilled nonetheless. For example, gimmick-ridden novelty.” helps phone makers everywhere build on back in 2013, writing for MIT Technology But tech writer Jessica Dolcourt, Section past discoveries to propel new ones. It is, Review, tech writer David Zax wrote “Why do Editor, CNET sees the ongoing efforts after all, only through trial and error that we want a flexible phone?” and exclaimed - differently. “As powerful as today’s phones the industry collectively figures out what “the idea of a flexible phone is cool. But will are, their rectangular reliability has become works and what doesn’t. It’s the kind of it be a revolutionary product?” a boring necessity that we hardly see at all. development that will give us the next tech “Don’t get me wrong. I want one of And that’s why handsets that bend, twist, we can’t live without, the same way that the these bendy phones, but when forced to snap and fold will electrify and energize the passion to miniaturize a desktop computer reflect on why, I find a blank slate. Call it industry, even if these newfangled future brought about the smartphone tucked into blind consumerism, buying into the hype, devices limp and lag at first,” she wrote your pocket right now.” or just fanboy zeal; bendable phones, even in an article titled “Bendable and foldable Dolcourt does have a point but that foldable tablets, present little progress phones are coming. Are you ready?” This hasn’t stopped the growing tribe of Doubting from their solid counterparts,” wrote … was followed by a brief commentary: Thomas. And it seems even companies Chris Fox, Managing Editor, Product “These envelope-pushing phones will move like Lenovo, Xiaomi and Oppo apart from Design & Development (pddnet.com) a everyone forward, but it may be years before Samsung who have been investing for years long time back adding “Flexible OLEDs they’re fully embraced.” in developing “a really cool flexi handset” are not a new concept – they have been Giving her own rationale for why should that would blow off millennial and Gen Z – hyped and displayed in promotional one want a bendable or foldable phone aren’t sure either about its real utility or the faculties for a few years now, but the really she writes, “Flexing, folding handsets are commercial viability. progressive technology (the stuff that will visually and intellectually cool because A Quantum Leap? Let us see what features not only advance consumer products, but rigid electronic pieces usually don’t bend, do enthusiasts of bendables cite to justify also present concepts and capabilities at least not without a hinge. But is there the excitement? Samsunggeeks’ cite ‘five for smaller, more durable electronics) an actual use for them beyond pushing the big advantages’: has already moved on. The release and boundaries of what designers and scientists (i) slimness: With no need for bulky use of a flexi-phone should be (and can do?” She goes further, “What excites me glass, flexible displays are significantly maybe already has been) reduced to a most, though, is that this type of innovation slimmer, allowing for the thinnest

www.mymobileindia.com august 2017 | 45 lead story

displays we’ve ever seen. (ii) Weight: Without glass, flexible displays are significantly lighter. (iii) Durability: With no glass to shatter, flexible displays are pretty much invincible to the normal drops and bumps we inflict on our prized devices. (iv) In the long-term – they should be cheaper. Maybe not to produce… but Limelight the relative thinness and lightness of flexible displays means more of them can fit into one shipping container. That means they should be cheaper to ship, and (*in theory*) cheaper to buy. (v) they are Flexible.

Lenovo Lenovo at the Tech World 2016, San Francisco, displayed a real physical prototype of its futuristic bendable phones christened CPlus (apparently there is no particular logic in naming it such). It got Lenovo huge eyeballs and publicity. Answering to media, Lenovo CTO Peter Hortensious, didn’t give any timeline for CPlus going commercial but indicated that it could take as many as five years for the new design to hit the stores. Lenovo has been working with multiple vendors to turn its concept into reality.

Samsung Well our take on each of these points inconvenient too. are as follows. On thinness – well there Similarly, when it comes to lightness, Flexi phones from Samsung was a time when smartphone makers were nobody really wants a 2-pounder like have been showcased. The talk going one up over others to make world’s Motorola Dyna TAC800x but nobody either around the globe has been that thinnest handset. It all started out in 2011 would like the phone to weight 40 grams they would be making their when Sony Ericsson launched Xperia (8.7 either. One does like to feel the weight of commercial shipment soon once MM) which was promoted as the world’s a product which has become like second they displayed the prototype slimmest android phone. Motorola soon skin to people today. Today’s phone back in 2011. Latest is that the followed with Droid Razr 7.1mm. Both typically ranges from 110-160 gms. A much anticipated Galaxy X may phones had got good eyeballs but only little weight does make the palm have a not hit the stores before 2019. modest sales success. Later Chinese more intimate feel of the product. And we But no one should take Samsung manufacturers such Huawei, Vivo, Oppo all know how intimate and integral this lightly. The big idea which they and Gionee jumped onto the slim-trim device has become to humans. could be working on is to see bandwagon but the models didn’t really Coming to durability; nothing is really screen size unfolding to tab move the mountain. So what could be the confirmed as to what material is really size to metamorphose viewing reason? Well, just like one doesn’t really being used by different handset makers experience. If that happens, they find anorexic models attractive, similarly to make the screen. But most preferred have a potential winner. slimness of a handset beyond a point material today seems to be ‘Graphene’, not only becomes annoying but highly a futuristic material first developed in

46 | august 2017 MYMOBILE lead story

the UK and the one which has also been used by Moxi. Graphene has many superior properties. It is nearly 200 times stronger than the strongest steel and efficiently conducts heat and electricity and is nearly transparent. This in theory certainly is advantageous than conventional glass screen but then glass majors like Cornings (Gorilla Glasses) and Asahi (Dragontrail) have developed glasses which are also steel solid and would certainly cost much Limelight less than graphene frame. So strength of screen is fine but do we really need bullet proof screens and be ready to pay a hefty premium? And how long will be the long run to make flexi phones cheaper than today’s OLED solid frame? Nobody really knows! This Bendable prototypes are mainly using OLED to have flexi screens. An organic light-emitting diode (OLED) is a light-emitting diode Xiaomi (LED) in which the emissive electro-luminescent layer is a film of organic compound that emits light in response to an electric current. Last year in October, a video An OLED display panel can be made from flexible materials, as was first leaked on China’s opposed to other technologies that need to be rigid, which means that biggest search site Baidu about the protective covering itself can also follow suit. It has of advantages Chinese OEM major Xiaomi’s over conventional LEDs such as (a) Lightweight and flexible plastic concept flexi phones. The 35- substrates so it can be rolled up and are highly shatter-resistant second video clip shows that this unlike the glass displays used in LCD devices; (b) It has better power handset could bent forwards and efficiency and thickness; (c) Better response time than LCD. But it can be twisted. Nothing official also has its share of disadvantages such as shorter lifespan in terms has been heard from Xiaomi on of brightness and colour efficiency, lesser colour balance, highly this development so far. susceptible to water and even its lower power consumption benefit is limited to certain favourable conditions.

proposition is simply based on the premise that in the long run, cost of every new innovation comes down? And the assertion that simply being flexible is advantageous in itself belies logic. Our final take is that innovation is always welcome but it has to be accompanied by real value addition to justify the investments and hype. Simply building excitement about new shape without real value infusion will have only short term dividend. Till then, we await the future to arrive! n [email protected]

www.mymobileindia.com face to face

“We are working to register a strong presence in smart- phone segment too”

Videocon, the household consumer durable name, has been instrumental in taking the making lead in providing affordable yet advanced products to the Indian consumers for the last three decades. Despite very tough competition from the Korean and Japanese electronics makers, Videocon has remained among the top players in the market. Taking ahead the legacy of the brand, Akshay Dhoot, Head Technology & Innovation, Videocon, has been successful in guiding the conglomerate to the next level. He spoke with Haider Ali Khan and shared the future roadmap for the Videocon Group. Excerpts…

Could you please elaborate on Videocon’s Company’s products have been creating addition of smartphones in the product journey from Consumer electronics to the a better world for consumers by offering portfolio was natural, given that connected, Smartphone segment? How has it evolved? innovative, technologically-advanced smart devices are ubiquitous worldwide, With a vision delight and deliver beyond products. Since smart, connected devices which is where the future lies. expectations, in 1985 my late grandfather are the rage globally, we are working Videocon was able to quickly leverage Shri Nandlal Madhavlal Dhoot founded to register a strong presence here. The its manufacturing and distribution Videocon, which became the first Indian capabilities to add smartphones to its Company to bring colour televisions in product portfolio. the country. Videocon is now a household “Since smart, name across various categories in the connected devices are the Which is your target group and why did you country. choose them? Since India has almost Driven by the philosophy of rage globally, we are working to 250 million smartphone users, it innovation and customer centricity, register a strong presence here. surpassed the US in 2016 as the Videocon has always put-in The addition of smartphones in the second-largest smartphone market efforts towards strengthening globally. The population of 1.3 billion its offerings and services. Over product portfolio was natural, given and a $2.3 trillion economy growing the course of time, Videocon has that connected, smart devices are more than 7% each year shows clearly contributed to innovations, adapted ubiquitous worldwide, which is there is tremendous untapped potential to the market trends and skillfully for smartphones being manufactured engineered its wide range of products where the future lies” locally. Given this scenario, Videocon’s to achieve consumer satisfaction. The target group includes young and old as well

48 | august 2017 MYMOBILE face to face

as urban and rural customers. the fastest-growing product lines, we will help distributors and dealers in managing facilitate the journey towards smartphones sales and purchases more efficiently. The recent smartphone launches cater by launching premium, slim, metal- to the low budget segment, how will body ones. The Company’s focus would Could you please elaborate on the after sales Videocon sustain itself against high ranged be on meeting customer demands via service which you provide? At present, the smartphones in the market? In the days innovations with the latest software and Company has more than 1,100 service ahead, Videocon will be launching high- operating systems. Besides Krypton 22, centers throughout India. These are mixed end smartphones too. Towards this goal, the recently-launched Delite 11+ has partnered as well as company-owned. the Company has established global advanced features such as the SOS-Be- Videocon’s after-sales service is robust. In standard R&D centers in India, Japan, Safe feature, permitting users to alert near- fact, a scheme has been launched offering China and Oman. It should be noted that and-dear ones and pinpoint users’ exact 15 days replacement if a smartphone is Videocon has three decades of experience location in the event of any emergency. not repaired within two weeks, besides in manufacturing various products for offering a spare handset of an equivalent Indian consumers. This experience is or higher model. These initiatives most valuable in understanding the “In the days drive higher customer satisfaction and psyche of domestic consumers. Since retention. the cost of manufacturing within the ahead, Videocon will be The Company has dedicated sales and country is highly competitive, backed launching high-end smart- marketing teams to manage the market by our own R&D centers, Videocon will phones too. Towards this goal, and the partners as well. Therefore, be well placed to sustain itself against Videocon’s products reach every nook Conversation In competitors. the Company has established and corner of the country. global standard R&D centers What distribution network does Videocon Do you expect the consolidation happening use? Is online a major domain? If not then, in India, Japan, China among Indian OEMs to protect the onslaught do you have plans to make your devices and Oman” by the Chinese mobile makers? No, Indian available through a of both online and OEMs have just started their journey in offline channels? Currently, we have around manufacturing, and I don’t see any major 20,000 retail points and will double the How is Videocon contributing to the consolidation in the next 2 years, as there number by the end of this financial year. overall ecosystem of ICT in India? This is wouldn’t be any major advantages. While Videocon smartphone sells all of its being done through Videocon’s high- products offline, tie-ups exist with leading tech manufacturing facilities and the What are your expansion plans for India and e-commerce portals for selling accessories R&D center in India, which are creating do you plan to go overseas? With plans to online. world-class smartphones for consumers. be among the top 5 smartphone players Videocon has partnered with Jio in in India, Videocon will continue to expand What new features can we expect from supporting the Central Government’s operations. The Company has always been Videocon in the upcoming smartphone ‘Digital India’ initiative. Moreover, our linked with the ‘Make in India’ ethos much category? The driving force in the devices are compatible with Paytm, before the term originated. As the Chinese upcoming smartphone offerings will be FreeCharge and other apps that are a economy experiences falling growth, we design and product efficiency. Even the pivotal part of Digital India. believe Indian companies could seize the recently-launched smartphone Krypton opportunity and fill the manufacturing 22 provides best-in-class technology What are your views on GST? How does it vacuum by catering to global demand. such as VoWifi for a better, uninterrupted help your cause and business? GST will be As the Central Government is offering voice-calling experience. This feature lets beneficial for the industry and the Indian multiple incentives to manufacturers, a mobile user retain the same number and economy by bringing in transparency and including policy reforms, we will extend smartphone dialer interface when making boosting the overall revenue base. By our cooperation in meeting ‘Make in India’ a call over the cellular network or over any forcing unorganized players in adhering goals. Videocon smartphone has a major Wi-Fi network. The OTG support and infra- to norms, it will help in creating a level- overseas expansion plan, and we are red blaster features are other consumer- playing field for all stakeholders, which is currently exporting in good numbers to centric features of the smartphone. important to ensure the industry’s long- the middle-east. n Since smartphones constitute one of term survival. The new simple structure will [email protected]

www.mymobileindia.com august 2017 | 49 face to face

“Smartron is an IoT brand that is focused on building an IP led ecosystem in India with devices across multiple categories”

Smartron India Private Limited, a technology and IoT startup founded by Mahesh Lingareddy with Sachin Tendulkar as an investor and brand ambassador, has big plans in handset and other device space despite cluttered and toughening marketplace. Overall, Smartron aspires to become a premier global IoT convergence brand by uniquely accelerating and aggregating the product ‘Innovation, Design and In Conversation In Engineering’ expertise in India and around the globe. As part of rolling out its vision into action, the company recently roped in former Motorola India Country Head Amit Boni as Vice President, Sales and Marketing. At Smartron, Mr Boni is responsible for overall brand building and heading the sales and marketing functions. Mr Boni had a phenomenal stint with Motorola where he is credited with starting and scaling up ’s business in India from scratch to multimillion dollar profitable business. One is sure his new company and he himself would aspire to replicate the past success. He opens up about his plans in an interaction with Shelley Vishwajeet.

While Indian handset market is huge and a major market share. Smartron is building there is very limited work that is happening growing one, the hard fact remains that it is India’s first global technology OEM based that can be called innovative. We see a huge already a crowded marketplace. What gives on an AI platform called tronX™. Our vision, opportunity to grow into becoming one of the you the confidence that you can still make therefore is to bring in world class hardware key players in each of these segments. When a mark in this space? The Indian handset and software with strong R&D across we look at smartphones, we don’t look at only market is definitely a cluttered one but different segments whether it’s personal standalone products but we are focusing on there are only 4-5 key players that have high tech, health, home, infrastructure and creating a mobile ecosystem which is not quality products in the market and have the security. From a pure hardware perspective, just great hardware but also greater use

50 | august 2017 MYMOBILE face to face

cases for the consumers which include will include both online and offline. We’ve has filed more than 50 patents already software and services as well. We want to seen success with an online channel for and is the only Indian company to have a create a very robust ecosystem and build a our smartphones and tbook and have also patent licensing deal with Qualcomm. We global brand that’s based out of India. extended the srtphone to offline trade as are aggressively looking at expanding our well. Similarly, we will evaluate the best go product portfolio in the country both for a What is going to be your strategy to enhance to market route for our devices in the future direct to consumer channel as well as to eyeballs and mindshare. Do you think also and choose the ones that are the most enterprises. We want to create a robust association with Brand Sachin is enough to accessible for our consumers. ecosystem of such IP driven products and bring the desired brand equity and sales? services that provide a seamless experience Smartron is an IoT company and we are Your take please on the competition you’re to consumers through tronX™ going to launch products across different getting in the market. How will you sustain categories. Therefore, our strategy is the marketing strategies of Chinese players? How do you want people to know Smartron not going to be focused on just single or As a country, India has a lot of potential to as? Smartron is building India’s first global conventional channels and routes. For develop IP and setup an IP driven ecosystem technology OEM brand with focus on instance, for the srtphone, Sachin had innovation led product ecosystem around launched the phone and we had partnered tronX™, an AI powered IoT platform. Through with Flipkart to sell it exclusively. Along “Most of the this we are going to offer devices, sensors, with that, we had also done a series of Chinese brands are now services, community and care delivering OOH activations and print and digital seamless and intelligent experience In Conversation In campaigns to create visibility. And now taking advantage of the ‘Make in targeting consumer, enterprise, we have also taken the offline route India’ program by just assembling a industrial and infrastructure markets. and are selling srtphone through few parts here and calling it Indian. offline retail. Both Smartron and What would be the focus of Smartron? Sachin have one common goal, see For Smartron, the vision is very clear. There are unconfirmed news that India shining on the global map. We want to be known for high quality Smartron is going to venture into IoT We believe Sachin is an Indian space, automobile and healthcare too! brand that has gone global in the products designed and engineered As mentioned earlier, Smartron is not true sense and hence he is a perfect fit in India based on our IoT a smartphone company. We are an IoT for the brand Smartron. When you think platform called tronX™” brand that is focused on building an IP about someone who has taken India to led ecosystem in India with devices across global heights, the first name that comes to multiple categories like health, automation, your mind is Sachin Tendulkar. Sachin home amongst others. And all these are is more than just a brand ambassador at of devices here.However there is no Indian powered by our own AI platform called martron, he is an investor and therefore brand that is a global consumer electronics tronX™ that delivers seamless experiences has the company’s vision at the centre of brand, which is very sad since India is the to consumers. Smartron is innovating everything that he does in association with second largest consumer of electronics and investing in variety of smart, sensor, the brand. The brand is surely going to in the world. We want to change that. robotics, big data, artificial intelligence gain attention because of Sachin, however However as also know that Indian brands and UI/UX technologies. Smartronproducts that was not the sole reason for Sachin’s mayn’t be the best suited to manufacture under tronX™ platform gives the users involvement in the brand. the products here because China has the easy access to the tstore, tcloud (unlimited economies of scales. Most of the Chinese storage), tcare and partner services. We are Which is going to be the main channel for brands are now taking advantage of the looking at partnering with the right brands smartron to market its devices? Apart from Make in India program by just assembling to develop such high end products and the smartphones and personal compute a few parts here and calling it Indian. For expand this ecosystem. Recently, we had devices that we have launched in the market Smartron, the vision is very clear. We want acquired Volta Motors in Chennai which is a in the last one year, Smartron is looking at to be known for high quality products company that makes electric bikes. We will launching more devices across different designed and engineered in India based on look at similar acquisitions/partnerships in categories like health, auto, home over the our IoT platform called tronX™. We are not the future in other segments as well to build next 6-8 months. All of these categories looking to compete with the Chinese brands a strong AI platform led network. n need a different channel strategy which on price but on R&D and quality. Smartron [email protected]

www.mymobileindia.com august 2017 | 51 market insight Indian Wearable Market Study Set To Double But India to remain primarily a market for low-end offerings in near future!

ccording to the latest sleep monitor and among others are IDC Worldwide Quarterly soon becoming the must-have features Wearable Tracker, CY Q1 in basic wearables, even in entry level 2017 saw total shipments (

52 | august 2017 MYMOBILE market insight

Top Three Wearable Device Companies in India Market Share, Q1 2017

Notes: The “Company” Goqii, 20.8% Study represents the current parent Xiaomi, 10.1% company (or holding Others, 64.1% Fitbit, 5.0% company) for all brands owned and operated as subsidiary “Currently, primary use-case of wearables are focused on the Source : IDC WW Wearable Tracker, Q1 2017 specific niche market share has improved over the last couple 2017 led to the decline of Xiaomi’s share like fitness and health. of quarters and is expected to grow even in Indian wearables market. Hence, to sustain further. Key new entrants like Fossil, Titan, Fitbit maintained its third place in CY Q1 etctera have entered the Indian wearable volume and existence 2017 even though shipments declined market primarily through retail stores. 42.7 percent in long run, wearables In addition, certain online vendors like sequentially. Xiaomi and GoQii are also exploring offline should evolve to appeal Newly launched channels to expand their customer base Alta HR helped to a wider consumer and enhance their presence. offsetting volume segment resulting of earlier Alta Vendor Highlights shipments. New in either to be a GOQii maintains its leadership in the Indian lineup of product mainstream device or wearable market with 20.8 percent share. launches in the GOQii shipments increased 21.0 percent coming quarter to prepare for the festive an essential product of sequentially in CY season are expected to revive the vendor’s a broader ecosystem” Q1 2017 driven by shipments. fresh demand for – Navkendar Singh, its newly launched Senior Research GoQii HR and The Forecast Wearable market is expected to grow at Manager, IDC India promotional a double-digit in CY Q2 2017. To further upgrade offer. intensify competition, few new vendors either to be a mainstream device or an It is gradually primarily China-based are expected to essential product of a broader ecosystem,” migrating from make inroads into Indian wearable market says Navkendar Singh, Senior Research online only to hybrid channel to increase especially in sub USD50 segments. Manager, IDC India. Singh adds “Like its offline presence. “Currently, primary use-case of wearables IoT vendors, the wearables market should Xiaomi slipped to the second position with are focused on the specific niche market differentiate themselves either in terms 10.1 percent vendor share as shipments like fitness and health. Hence, to sustain of service offered with the product or its declined 30.6 percent in Q1 2017 over the volume and existence in long run, product features to enhance the scope of previous quarter. Increasing competition wearables should evolve to appeal to a the market” n and limited supply of Mi Band 2 in Q1 wider consumer segment resulting in [email protected]

www.mymobileindia.com august 2017 | 53 market insight Tablet: The Downhill

Study Journey Continues Poor consumer demand pulls down India tablet market in Q117 while shipments dip 18.6 Percent over Q1last year but commercial segment remains the saving grace!

ccording to the latest IDC India. According to Celso Gomes, Associate Quarterly Personal Computing Market Analyst, Client Devices, IDC India, Device Tracker, 701,000 “The commercial segment is the key driver tablets were shipped in India for offsetting the declining consumer Ain CY Q1 2017 - a marginal drop of 2.2 shipments in India. Due to growing digital percent from 716,000 units in the previous proliferation across industries, commercial quarter. Tablet shipments in the consumer segment especially large enterprise, segment also declined 28 percent in Q1 government and education sectors, are 2017 compared to the same period last expected to increase their demand for year and resulted in a sharp 18.6 percent tablets. This will drive vendors to focus year-on-year (YoY) drop in total tablet more aggressively in gaining market share shipments in India. in the commercial market to sustain the “The commercial The commercial segment accounted India tablet market.” segment is the key for one-third of total tablet shipments in driver for offsetting the declining consumer shipments in India. Due to growing digital proliferation across industries, commercial segment especially large enterprise, government and education sectors, are expected to increase their demand for tablets” – Celso Gomes, Associate Market Analyst, Client Devices, IDC India

54 | august 2017 MYMOBILE market insight

demonetization in Q4 2016 and partial Top Five Tablet Companies in India transition in channel operations from third Market Share, Q1 2017 party television sales to setting up its own TV home shopping channel. Lenovo: Lenovo placed third with 20.0 Notes: The Others, 15.5%

percent market share as shipments Study “Company” Apple, 5.3% Represents the Samsung, 21.3% remained stable over previous quarter. Two- current parent third of Lenovo’s shipments in Q1 2017 company Datawind, 20.7% went to commercial segment. (or holding iBall, 17.2% company) iBall: iBall maintained its fourth place for all brands standing with 4.7 percent QoQ in Q1 2017. owned and Lenovo, 20.0% operated as With increased participation in commercial subsidiary. deals, iBall is expected to gain momentum in commercial segment while most of the other key India vendors continue to be consumer oriented. Source : IDC WW Quarterty Personal Computing Device Tracker (Tablet), Q1 2017 Apple: Apple maintained its fifth-place position despite shipments declining by shipments increased 4.0 percent quarter- Major Trends 38.2 percent compared to previous quarter. • Tablets with 4G based connectivity on-quarter (QoQ) in CY Q1 2017, primarily iPad Air 2 remained the top selling model accounted for around 39.2 percent in due to healthy growth in commercial for Apple constituting more than half of Q1 2017, up from 15.3 percent from shipments. Samsung’s Galaxy J Max its total shipments in Q1 2017. Limited Q1 2016. continues to be the top selling model for shipments of iPad mini, which accounted • For the first time in recent years, the the company driven primarily by consumer for over one-third of total shipments last share of 7-7.9” tablets dipped to 70 quarter, would result in shrinking of iOS percent in Q1 2017. 8-8.9” tablets market in India. contributed to 12.3 percent of “Tablet shipments the total tablet shipments in in India in CY Q2 2017 are The Forecast Q1 2017, up from 8.9% in Tablet shipments in India in Q1 2016, primarily driven likely to be negatively impacted CY Q2 2017 are likely to be by consumer segment. by the GST implementation which is negatively impacted by the Shipments of 10” plus GST implementation which is tablets were up by 43 expected to begin from 1st July 2017. expected to begin from 1st July percent YoY in Q1 2017 to The distribution channels for tablets 2017. The distribution channels account for 11.6 percent for tablets will be cautious of market share. will be cautious on procuring on procuring new inventory • Detachable tablets still new inventory especially in the especially in the month of June. account for a nominal share “Apprehensions on lower tax of the total tablet market, driven month of June” credit and lack of complete clarity primarily by the consumer segment. regarding the processes are the major Acer continued to dominate this product concerns of retailers and city/state level category, followed by Apple’s iPad Pro. distributors, which may lead to a limited • Tablets sold through online channels segment, followed by Galaxy Tab A. inventory stocking, especially in the June accounted for 35 percent of the total Datawind: Datawind secured the second 2017,” says Navkendar Singh, Senior tablet shipments in Q1 2017. position with 20.7 percent market share. Research Manager, IDC India. “But impact Although shipments grew by 16.7 percent is expected to be short spanned as channel Tablet Company Highlights from the previous quarter, shipments would prepare themselves for the festive Samsung: Samsung leads the tablet market are down 38.9 percent over Q1 2016. season in second half of Q3 2017.” n at 21.3 percent market share. Samsung Datawind’s slowdown is primarily due to [email protected]

www.mymobileindia.com august 2017 | 55 market insight The Slump Continues Study in PC Industry

he downhill slide in global Worldwide PC shipments continues for 11th straight quarter. PC shipments According to latest Tpreliminary data released by Gartner, declined Inc, worldwide PC shipments totaled 4.3 Percent 61.1 million units in the second quarter of 2017, which is a 4.3 in second percent decline from the second quarter of quarter of 2016. It may be noted that the PC industry is in the midst of a 2017 even as 5 year slump and shipments in the second quarter of this year were the HP reclaimed lowest quarter volume since 2007. the top “Higher PC prices due to the impact of component shortages for position DRAM, solid state drives (SSDs) from and LCD panels had a pronounced negative impact on PC demand in the Lenovo second quarter of 2017,” said Mikako Kitagawa, principal analyst at Gartner in the “The approach to higher component worldwide costs varied by vendor. Some decided to absorb the component price hike PC market without raising the final price of their devices, while other vendors transferred the costs to the end-user price.” However, in the business segment, vendors could not increase the price too quickly, especially in large enterprises where the price is typically locked in based on the contract, which often run through the quarter or even the year,” Ms Kitagawa said. “In the consumer market, the price hike has a greater impact as buying habits are more sensitive to price increases. Many consumers are willing to postpone their purchases

56 | august 2017 MYMOBILE market insight

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q17 (Thousands of Units) Company 2Q17 2Q17 2Q16 2Q16 2Q17-2Q16 Shipments Market Share (%) Shipments Market Share (%) Growth (%) Study HP Inc. 12,690 20.8 12,285 19.2 3.3

Lenovo 12,188 19.9 13,305 20.8 -8.4

Dell 9,557 15.6 9,421 14.7 1.4

Apple 4,236 6.9 4,252 6.7 -0.4

Asus 4,036 6.6 4,501 7.0 -10.3

Acer Group 3,850 6.3 4,402 6.9 -12.5

Others 14,546 23.8 15,710 24.6 -7.4

Total 61,105 100.0 63,876 100.0 4.3

Source : Gartner (July 2017)

Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as ), but not Chromebooks or . All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown due to rounding.

until the price pressure eases.” which can supply the integrated IT needs HP Inc. reclaimed the top position to businesses under the Technologies from Lenovo in the worldwide PC market umbrella of companies. in the second quarter of 2017. HP Inc. In the US, PC shipments totaled 14 has achieved five consecutive quarters of million units in the second quarter of year-over-year growth. Shipments grew in 2017, a 5.7 percent decline from the most regions, and it did especially well in second quarter of 2016 (Pl see Table the US market where its shipments growth 2). The US market declined due to weak far exceeded the regional average. consumer PC demand. The business “Higher PC prices due to Lenovo’s global shipments declined market has shown some consistent 8.4 percent in the second quarter of growth, while early indicators suggest the impact of component 2017, after two quarters of growth. that spending in the public sector was shortages for DRAM, Lenovo recorded year-over-year shipment on track with normal seasonality as the declines in all key regions. Ms. Kitagawa second quarter is typically the peak solid state drives (SSDs) said the 2Q17 results could reflect PC procurement season. However, the and LCD panels had a Lenovo’s strategic shift from unit education market was under pressure share gains to margin protection. The from strong Chromebook demand. pronounced negative strategic balance between share gain Chromebook Demand: The Chromebook impact on PC demand and profitability is a challenge for all PC market has been growing much faster vendors. than the overall PC market. Gartner does in the second quarter of Dell achieved five consecutive quarters not include Chromebook shipments 2017” of year-on-year global shipment growth, within the overall PC market, but it is – Mikako Kitagawa, as shipments increased 1.4 percent in moderately impacting the PC market. 2Q17. Dell has put a high priority on Worldwide Chromebook shipments grew Principal Analyst at PCs as a strategic business. Among the 38 percent in 2016, while the overall PC Gartner top three vendors, Dell is the only vendor market declined 6 percent.

www.mymobileindia.com august 2017 | 57 market insight

Preliminary U.S. PC Vendor Unit Shipment Estimates for 2Q17 (Thousands of Units) Company 2Q17 2Q17 2Q16 2Q16 2Q17-2Q16

Study Shipments Market Share (%) Shipments Market Share (%) Growth (%)

HP Inc. 4,270 30.5 4,008 27.0 6.5

Dell 3,874 27.7 3,801 25.6 1.9

Lenovo 1,848 13.2 2,207 14.9 -16.3

Apple 1,649 11.8 1,825 12.3 -9.6

Asus 447 3.2 754 5.1 -40.7

Others 1,921 13.7 2,257 15.2 -14.9

Total 14,009 100.0 14,852 100.0 -5.7

Source : Gartner (July 2017) Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown due to rounding.

“The Chromebook is not a PC 2017, a 3.5 percent decline replacement as of now, but it could year over year. There were “HP has achieved be potentially transformed as a PC mixed results across five consecutive quarters of replacement if a few conditions are various countries. met going forward,” Ms Kitagawa said. Uncertainty around year-over-year growth. Lenovo’s the U.K. elections global shipments declined 8.4 percent meant some U.K. businesses in the second quarter of 2017, after two delayed buying, quarters of growth. Dell achieved five especially in the public sector. In consecutive quarters of year-on- France, consumer year global shipment growth, confidence rose more than expected as shipments increased 1.4 a f t e r E m m a n u e l percent in 2Q17” Macron was elected president, however spending on PCs remains sluggish. PC shipments increased in Germany as businesses invest dynamics in India and China. In India, the in Windows 10 based new hardware, pent up demand after the demonetization and the Russian market continued to cooled down after the first quarter, coupled

“For example, infrastructure of general show improvement driven by economic with the absence of a large tender deal connectivity needs to improve; mobile stabilization. compared to a year ago and higher PC data connectivity needs to become more In Asia/Pacific, PC shipments surpassed prices, brought about weak market growth. affordable; and it needs to have more 21.5 million units in the second quarter of The China market was hugely impacted by offline capability.” 2017, down 5.1 percent from the same the rise in PC prices due to the component n PC shipments in EMEA totaled 17 period last year. The PC market in this shortage. million units in the second quarter of region was primarily affected by market [email protected]

58 | august 2017 MYMOBILE consumer insight

Telecom Services Delivery Goes The “App” way

Mobile apps become the most preferred way of getting telecom services as customers increasingly prefer service delivery without personal visit

he ubiquitous mobile retailers done for its prepaid services using online are losing out to mobile apps methods dominated by mobile apps (57 in service delivery for telecom %) and followed by websites (31%) almost similar level of preferences. products in Delhi/NCR. These n Hassle free documentation is a clear n Best offers (discounts etc) in telecom Tfacts have come out in a survey undertaken forte (with 69% votes) of Mobile services are also offered by the mobile in the region by mobile services aggregator apps primarily belonging to telecom apps 10digi. aggregators. All other modes have n Customers find telecom apps the most Customers increasingly prefer home convenient way for getting multi brand delivery of telecom services using mobile telecom services. apps majorly. Websites, which again are an n Mobile apps and websites offering online medium, are a distant but second telecom services are the best ways to most preferred way of getting telecom save a customer from the hassles of services in the region. This in a way seems personal visit while looking for a telecom to suggest that local mobile retailers and service. company stores are falling out of favour Speaking on the insights of the survey due to the fact that the customer has to by 10digi, Ozair Yasin, Managing Director, personally visit these places to complete 10digi said, “With the rapid strides in the transaction. “Home delivery of online connectivity and proliferation of telecom services is mobile connectivity the mobile apps which The major highlights of this the way to go as most provide multi brand telecom services to survey are as follows: the customers are being preferred by the n Mobile app (52%) is increasingly customers find it hassle customers. Moreover, home delivery of becoming the most preferred way of telecom services is the way to go as most getting telecom services by customers. free of getting the same customers find it hassle free of getting the Websites are a distant second (23%). services without having same services without having to move out. We Local mobile retailers (12%) and feel this is where telecom service providers company stores (13%) are losing ground to move out. We feel should be concentrating for providing their mostly to competition from Apps. this is where telecom services in the times to come.” n Mobile Apps (Especially apps of telecom The survey seems to suggest that even aggregators which offer services for all service providers should the offline modes of service delivery like major telecom brands and individual be concentrating for local mobile retailers and company stores apps of each telecom operators) are a providing their services will have to take help of online methods, clear winner (with 70% votes) and the mostly app based methods for service most preferred way for getting telecom in the times to come” delivery if they want to make a mark and also services activated in minimum amount – Yasin, make the documentation and activation of of time. Managing Director, 10digi services hassle free and fast. n n Customers find it easier to get a recharge [email protected]

www.mymobileindia.com august 2017 | 59 “Blaze Can Be Your Personal, Intelligent News Buddy”

Bot is derived from the word robot which is cloud-based software

In Conversation In that automates the tasks you would usually do on your own. These include fetching information, booking a cab, making reservations, fixing appointments, or talking to a customer center executive. The most common of all bots is the Chabot, which mimics or simulates conversation using artificial intelligence like Siri, Google Alio, CNN, to name a few. Similarly, Blaze Bot is like a buddy that would keep track of what is trending and could let you know about the things you might be interested in. It will get to know you, what you like and then scan the web for content that you may prefer reading, scrolling or viewing. This bot will deliver trending content from the across the web; through a simple messenger interface. The bot is already one of the top performing bots on Telegram, but is now being launched for the first time on Facebook Messenger. Carlos Nicholas Fernandes, based out of Singapore, is an entrepreneur, innovator and public policy advisor, who, in 2006, invented and patented the world’s first legal Internet-based Digital Video Recorder called Record TV. After the success of Record TV, Carlos then launched InstantTV app, which soon became the fastest growing Over-the-Top (OTT) service in Singapore, hitting #1 in the Apple App Store as well as the Store in Entertainment. Carlos now brings Blaze Bot for easy access information to the Indian market. On his visit to India, he spoke with Haider Ali Khan and shared information about his latest offering. Excerpts...

60 | august 2017 MYMOBILE face to face

What is Blaze and how does it operates? What could be the minimal requirements “Consumers Blaze is an AI-based conversational bot of having this technology in a that scours the web for the hottest news, smartphone? A smartphone spend more time on videos and tweets and helps you discover just need to have a messaging apps than on any more. Think of it as your personal, Facebook messenger on it other app - checking it as frequently intelligent “news buddy”. and one can then easily It messages you, just like a friend - access news through as hundreds of times a day. Thus our through a chat message on messenger. Blaze by simply going to delivery of news on messaging apps Like a friend, the bot gets to know you and blaze.im and adding to shares information and topics you might messenger. is a natural evolution of simply be interested in, but also shares fresh, serving customers through the new content that you would normally not What is the status of this interfaces they are ordinarily discover. It provides a free bot for every technology and where this publisher, which is fully configurable.S o, could be found? accustomed to using” if you consider a media company, let’s say One can visit blaze.im and click “My Mobile”, for example. Blaze delivers on the URL to add Blaze to messenger, *exclusively * “My Mobile” news to users following which you can start a conversation lucky enough that your app is downloaded, of the bot. Our bot will be better and more with the bot. Once you are in, the bot starts after one month just 5% of the users

intelligent than anything they could ever by providing you 4 options: Buzz, News, that downloaded your app are using it. Conversation In build, because we know the topics that Videos & Surprise me! If you consider a cost-per-install of say a user may be interested in across other Buzz: delivers links to the articles that $1.24 (the global average cost), that media bots that we power. consumers are searching for tweeting etc. means you spend ~$25 for a user that To be clear, the news itself is not and are highly contextual based on the sticks on beyond a month and at least delivered by the bot - the bot acts like time of the year and current events. It has $100 for a user that uses the app 3 an entertainment element to it, but it is not months after download - and we are not exclusively restrained to entertainment. talking about revenue here, much less “Blaze is an offering that News: deliver you links to the best news, profit. It is no wonder that only 0.1% of is not an app. It doesn’t curated from the safest news sources. We all apps have more than 50,000 installs start off with delivering you top stories, and the usage numbers on those apps require a download. It but then you can drill down to business, are also a lot lower. In fact, nearly really is a news buddy. It entertainment, cricket and Bollywood. 80% of a user’s time is spent on his 3 Videos: deliver you links to the hottest favorite apps. The important thing is why messages you, just like videos from around the world that are does this happen? Why does the future of a friend - through a chat making waves in India. These could bots look bright? message on messenger” include viral videos, hot trailers or really Blaze is an offering that is not an app. inspirational social videos. It doesn’t require a download. It really is Surprise me!: Alleviates you from having to a news buddy. It messages you, just like decide anything. It decides between Buzz, a friend - through a chat message on a Google News-like index that directs News and Videos on its own. messenger. Like a friend, the bot gets users to the My Mobile website with Finally we also have the option to to know you and shares information and news articles, which are then monetized “teleport” yourself to a different country topics you might be interested in, but exclusively by My Mobile. - from where we will link to an entirely also shares fresh, new content that you So media companies don’t have to different list of content that is trending. would normally not discover. This eases build their own Artificial Intelligence A( I), out space in one’s device as it might just Natural language etc. - all they have to do How does it replace various apps in a replace bunch of applications in a device is promote their bot. They don’t even have smartphone? Today, the average user and cater to the audience with all the to pay us. downloads zero apps per month. If you are information at one place.

www.mymobileindia.com august 2017 | 61 62 | august 2017 In Conversation face experience. andthe news through seamlessa user “Blazes” that blends satire, commentary own“take” on the news - what we call individualsand creators to create their and tweets.Further, wearealsoallowing we use to deliver trending news, videos publications. publishers delivered news through days, print old the In it? need really we do and leveraged be can technology this does where so Google, of help the with customizationdoneeasilyThe be could human- in the future, our value proposition bots news other isbuild some may thecompanies While using. to accustomed through the interfaces they are ordinarily customersservingsimplyevolution of of news on messaging apps is a natural hundreds of times a day. other app - checking it as frequently as more time on messaging apps forthan consumers today.on Consumersany spend undoubtedlychoiceplatformisofthe are the first company to do so.through Messenger bots is uncharted publishers and territory geographies across and we through apps. Delivery of curated news newsthrough websites, and then later, A I combination for curation that to T hen, companies delivered

face T hus our delivery

8 category immediately. We can count 1 inapp in the country in the Entertainment#1 the become to rose It Singapore. facing consumer a is overall? We launched Instant haveBlaze. How has been this transition you InstantTV,now and RecordTV From we are here. to be on a platform early and that’s why get more robust. process and over time, the platforms will T idiosyncrasiesandlimited feature set. needsto deal with the platforms bugs, immature) things are a learnt harder. One platformthat’sa somewhatearly(and technology? When you are developing you on new this have developing while facing been challenges the are What for news / trending content. We want Blaze South-East upwards of 20 million users across India, will result in our channels being millennials.agreementsshownthathaveWe to at targeted channels linear deliver to B2B approach a by partnering take to with been M has however model, his is typical in the technology evolution S We would like Blaze to be the top bot ingaporeansas users. Our business Asia and the Middle East. T hat said, it is important T V product in in product V T V - which S Os never been done before. trendinginformation wayinathat has that combines commentary, comedy and videos that goes well beyond sharingsocial layer on- top oneof trending news and a deliver will that product the enhancing platform. conversational abilitiesofthemessaging the leverage should and app” News fundamentally different from a “converted news.We believe that Blaze should be don’t just want it to be a bot thatbigger. muchhoweverBlazeis Wedelivers for are you goingtotakeit ahead? Our vision Where do you see the potential now and how wider media industry. andthat we can power the bots for the our bot does as well in the Indian market 10 bots and hovers at #5. We hope that on telegram is consistently one of theBlaze top (that we called “Now your interests. In fact the predecessor of time it gets more and more fine-tuned to it right there to you in messengerhave andto oversearch for it or arelook happeningfor it. aroundIt deliversthe worldthe hottest -videos, you news anddon’t trends that to be that friend that keeps you posted on A s such, we are working on working are we such, s [email protected] [email protected] n

T rendingBot”) MY MOBILE face to face

“In coming years, focus will be more on protecting individuals from social engineering attacks”

Although India is on the threshold of a digital revolution where mobile phones happen to be the key to surf the Internet and manage one’s bank account, the recent global ransomware attacks that had a ripple effect on some institutions in India make us worried about the country’s preparedness to combat the menace of cyber security threats that loom large across the world. To discuss the issue and more so that the general mass could adopt some extra precautions, Ramesh Kumar Raja caught up with Tarun Wig, Co-founder, Innefu Labs, an information security company servicing clients like DRDO, RBI, CRPF, BSF etc.

Cyber security has emerged as crucial years. However, we do not have any policy bodies such as CERT In, NCIPC etc. which as the national security, especially post or recommended suggestions on the apps are doing multiple seminars and conferences demonetization. How do you look at its current that one should have in his phone. There to spread awareness. Unfortunately, it will situation in India especially when the internet are 16 million android devices which are take time to filter down to the mass level. has become a part and parcel of our life? infected. We need to spread awareness There are more than 450 million internet on how smartphones can be exploited to DRDO, RBI, CRPF and BSF are all big institutions users in the country. However, 90% of the intrude on one’s privacy. serving the nation in their capacities. How is general population is not even aware of the Innefu Labs involved in tapping the opportunity kind of cyber threats out there. The recent How is India gearing up to combat cyber of cyber security solutions to these national WannaCry and Petya attacks have shown threats, across sectors, which most of the bodies? Innefu is an Information Security that the populace is not aware of the attacks people are unaware of? Technology is R&D organization focused on Cyber Security that can take place in cyber space. Hackers fast catching up. However, as a nation of and Big Data Analytics. We have been have exploited vulnerabilities in BHIM software engineers, it is embarrassing to working with agencies to provide them with application to steal money. Cyber security or admit that we don’t have any indigenous innovative cyber security solutions and cyber awareness has not kept abreast with cyber security softwares to boast of. Apart Predictive Intelligence solutions to help the rapid pace of digitization in the country. from Quick Heal, we don’t have any other combat cyber crimes. cyber security product which has made it Since mobile phones are there in every hand, to an IPO listing. Most of the softwares are Being an expert in this field, can you please facilitating a number of banking, payment and imported from US or Israel. Having said tell us what information security trends other secret services, what are the potential that, the startup eco system is pretty vibrant will dominate the market in next few years? challenges especially when the country and a lot of innovative solutions are coming The next few years will be dominated by is moving towards the goal of a cashless out to solve problems. All it needs is support Artificial Intelligence and Machine learning economy? India just crossed the mark for from the government. to tackle cyber attacks. Focus will be 1 billion mobile phone subscribers. A large more on protecting individuals from social number of these subscribers will become Is the government doing enough to spread its engineering attacks. n smartphone users in the next couple of awareness? The government has multiple [email protected]

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HTC U11 Squeezed to Please!

TC, the product, HTC U11, is an but HTC U11 is lighter and panel is same as that of HTC

Tested Taiwanese example to that. slimmer than U Ultra. HTC U Ultra, a Super LCD 5. The consumer One can say that HTC U11 is available in Silver and LCD 5 panel is 30 percent electronics U11 is the new redefined Black colours. We’ve got the colourful and 50 percent

& Hcompany, is continuously and updated version of Black for you. HTC U11 is the more responsive to touch evolving itself in design and the previous launch of the world’s first smartphone with as compared to its earlier innovation and have remained company which was HTC U a new ‘squeeze’ technology, versions. The viewing angles one of the top companies Ultra. The U Ultra did not HTC Edge Sense, which of the phone is also quite well around the world which invest taste that much success in gives the ability to activate and as well as the outdoor millions into R&D. Their latest the market because of some advanced touch for enhanced legibility. The phone also major misses in both, functionality. has an option to manually Tried Tried software and hardware. The glass of HTC U11 is correct colour temperature The HTC U11 is the carved out and it is highly and a night mode that turns attempt to overcome all polished, it also has Corning them to the warmer end of the the shortcomings which Gorilla Glass 5 reflecting lights spectrum when enabled. Ultra was not able to differently when the device is meet. U11 is believed viewed from different angles Platform to establish well in the and the outer frame of HTC The new HTC U11 is powered market because of all U11 is carved out of solid by 2.45 GHz Octa-core the shortcomings and metal, so are the power button Qualcomm Snapdragon 835 demands were kept in and the volume rocker of the processor which is assisted by mind in the process of device. The phone is priced a 6 GB RAM giving the new making or creating a at Rs 51,990 which is lesser HTC U11 power to take all the masterpiece like U11. when compared to U Ultra processes of the device with which had the price of Rs ease. The 6 GB RAM enables Design 59,990. you to do any task or play any The HTC U11 is carrying The buttons are placed on game be it of high graphics the same liquid surface the right side of the device without the worry of phone design language of that and there is no button on letting you down in mid of any of U Ultra’s but it has the left side. On the top of task. The internal ROM of the made some adjustments the device there is dual SIM device is of 128 GB which in its functional design. card/microSD hybrid slot. can further be expanded HTC U11 is about 5.5 The bottom of the device has with the help of microSD inch in display while USB Type-C port for charging card. The new HTC U11 has the U Ultra was of 5.9 and data syncing, the speaker the latest Android operating inch making it little rests underneath the speaker system which is Android 7.1.1 uncomfortable for using encapsulated by a white Nougat and when combined the phone but this issue border. On the front there is a with the processor and the is also being resolved fingerprint scanner. RAM of the device, the in the HTC U11 giving phone becomes an attracting you a comfortable size Display smartphone which delivers for handling the phone HTC U11 comes with a 5.5 power and stability. with more comfort. The inch screen with a Quad-HD physical dimensions are display and has a resolution Camera also similar to U Ultra of 1440x2560 pixels. The The new HTC U11 has a 12

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megapixel rear camera with Ultra technology and Ultra Speed autofocus also works nicely and the letting you take beautiful

focussing of camera is also Tested pictures with less worry of very quick. The phone also the image getting blurred. It uses HDR boost to bring out has a very bright lens at f/1.7 the best results in photo. The aperture and also has a sensor & phone also has Acoustic focus which is 1/2.55 inch that that allows zooming in on the automatically boosts low light video to target the subject performance of the phone. and amplify their The Ultra Pixels sensor specific sounds. provides light into The front camera the lens which enables the of the phone is Tried phone to give brighter photos. of 16 megapixel The rear camera also has with screen phase detection autofocus, flash allowing OIS and Dual LED flash. the users to take HTC U11 rear camera gives selfies even in dim light excellent detail to the photos conditions. It also has beauty clicked in good lights, good enhancement and several dynamic range. The HDR filters for taking selfies. Both the lenses perform brilliantly verdict and it hardly misses out anything. Looks 10 /10 Mesmerizing as always Battery Cameras 10 /10 The battery power of the Amazes in each moment phone is backed by 3,000 mAh cell. The battery life is Performance 10 /10 Brilliant till date enhanced with the processor Battery 09 /10 and the RAM of the phone. Sustains a day The device also has a fast Value For Money 10 /10 charger, charging the device A masterpiece to flaunt in a short period of time. The battery life is enough to OVERALL 98% make your device last long, delivering long hours of entertainment. on and always listening. The The HTC U11 has attracting U11 also supports Boom it does a great show all features to keep users excited Sound Hi-Fi sound around. You’ll feel the kind PROS Cons about it, one such feature is technology. of technology it has, like Design, Could be Camera the battery that it has four always on low the squeeze function. The power microphones inside, Conclusion premium device justifies the (For detailed specifications, so it can respond to every The new HTC U11 makes price tag it carries with its please refer to My Guide) command and because of you fall in love with it. Going amazing features. n these microphones, is always with its high end specs, [email protected]

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SONY XPERIA XZ PREMIUM A True Charmer!

ony, one of the Xperia range that started off little costlier than its previous for the primary SIM, but the

Tested leading global with Windows Mobile OS has launch almost 10,000 more outer flap is connected to the innovators of now moved to Android OS. compared to Sony Xperia second hybrid SIM tray. audio, video, game, Sony has launched XZs. We’ve got the Luminous The Sony Xperia XZ

& Scommunications, key device previously Xperia XZs which Chrome for the review. Premium has USB 3.0 and information technology has an impressive camera to Type-C port at the bottom products for both the catch the eye of the buyers Design and a 3.5mm headphone consumer and professional but it had some issues that Sony Xperia XZ Premium socket on top and dedicated markets is also known as the on some occasions the device is successor of Xperia Z5 shutter release button on the Xperia smartphones makers, used to get over heated. Sony Premium which had 4K right and the stereo speakers which deliver the best Sony have now made changes in its display and Sony XZ Premium that face forwards. You can Tried Tried technology, premium content recent launch which is Sony also possess 4K HDR display see metal ring around the and services, and easy Xperia XZ Premium which is to which is first of its kind in camera module as well. In connectivity to Sony’s world overcome all the short coming the world. It has brand new the box of the phone you get of networked entertainment of its previous launch and Snapdragon 835 SoC which Quick Charge 3.0 compatible experiences. The company’s the new XZ Premium will be is to feature Qualcomm’s charger, a data cable, a stereo latest and greatest. The price headset and a start-up guide. of the Sony XZ Premium The phone has 5.5 inch is almost 60,000 and the display and with a stunning price of this smart phone resolution of 2160x 3840 and makes it to compete against density of that 801ppi. + and it will be seen whether the Sony Platform can overcome the previous Sony XZ Premium has shortcomings to compete Snapdragon 835 SoC against Samsung. processor which could be The Sony Xperia XZ said that it is the successor Premium has a shining look of the Snapdragon 821 and it weighs almost 190 SoC processor. The new grams. The build quality of the processor with such an phone is impressive which is advancement possess eight provided by its metal frame cores compared to its previous and Gorilla Glass 5 on the processors which used to front as well as the back. The have four cores only, and this phone is also IP65/68 rated new advancement makes for water and dust resistance. the device very efficient in The placement of button terms of battery usage by the is also good with the power device. Sony XZ Premium also button in alignment with the supports the newer UFS 2.1 thumb. storage system, a Gigabit LTE On the left side of the modem, Bluetooth 5.0, and phone there is a flap forS IM Quick charge 4.0. The device cards. One have to use a also has dual band Wi-Fi fingernail to dig out the tray 802.11 a/b/g/n/ac, Bluetooth

70 | august 2017 MYMOBILE the latest version of the over heated. and still the phone won’t get continuous hour of gaming enough powerful to give you The processor of the phone is microSD card upto 256 memory can be expanded with for storing big files. that of 64 behind. new in terms of having RAM the RAM. Samsung because the other phones like in terms of possessing RA M seems to be very impressive 4GB RAM which does not Sony XZ Premium possess Performance with VoL 5.0, NFC, www.mymobileindia.com please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 88% OVERALL A SmartBuy Value ForMoney day Enough fora Battery Very Smooth Performance Brilliant Cameras Not soexciting Looks Cameras PROS Sony XZ Premium has verdict Sony XZ Premium lags So it could be said that The internal storage is TE. S8+ offers 6GB GB which is enough USB OTG ang 4G

the design Could be Cons he The 09 /10 09 /10 08 09 /10 09 /10 10 08 /10 08 B. GB.

sensor with a relatively wide camera has 13 megapixel button down. simply holding the shutter app and capture an image by ability to launch the camera video recording and the the front and rear camera, 4K use the 5 axis stabilisation for seconds. stretches it to about five worth of footage and then captures about one second’s motion effect. at 960 fps for a super slow enables you to capture video with a stacked sensor which with Motion Eye camera 19 megapixel back camera Sony XZ Premium has a Camera with EQ presets. frequencies can be tuned Surround sound (VPT). like ClearAudio+ and set of useful enhancements it in headphones as it has especially when you hear Sony XZ Premium is good seems annoying. SIMs which sometimes cellular data between the side flap or even switching every time you open the Sony the phone reboots videos. phone with various apps and easily even after filling the The phone does not hang PlayStation, News etc. well like has pre-installed apps as own custom treatment. It Android 7.1.1 with which is The audio quality of As a safety measure by SonyLIV, Lounge, The users can also The front The camera Sony’s

he The

also a rapid charger, charging The charger of the phone is on the usage you might have. at least, though it depends stop entertainment for a day to last long and to give non- mAh battery, powerful enough Sony XZ Premium has a 3,230 Battery recording video. also known as HEVC, for more efficient H.265 codec, also an option to switch to the when you click selfies. gives you smart results f/2.0 aperture which There is market. can outclass many in the The processor and cameras the designing of XZ Premium. have done much better in with finesse but it could crafted this amazing product package in itself. The smartphone is complete Conclusion Adaptive charging standard. Quick charge 3.0 and Qnovo span of time as it supports the phone in short burn [email protected] n Sony has test

august 2017 |

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SAMSUNG GALAXY TAB S3 A Premium Package!

amsung is known more comfortable to hold S3 is sold separately. The tablet automatically following for making best as compared to its plastic keyboard offers easy typing the direction mode of the

Tested smartphones in the predecessors. with fewer typos, all thanks to screen. This system will world and now it its optimized layout. make you hear every note Shas also manufacturing quite Design The Galaxy Game whether you are holding the

& impressive tablets as well. In The Galaxy Tab S3 is just launcher has been optimized tablet in vertical or horizontal previous year the company 6mm thin and weighs for Galaxy’s Tab S3’s screen position. Galaxy Tab S3 has launched Galaxy Tab S2 around 429 grams. It has which offers the power saving made collaboration with AKG which was quite good looking a 3.5 mm headphone jack mode and mute games technology to give clear, crisp and met all the requirements on the bottom of the frame and ongoing calls mode. It and high quality AKG sound of the users with its stunning and supports Bluetooth 4.2. provides non-stop fun and which provides a better features. Now the company The power button, volume gaming experience as it sound experience. Tried Tried has launched Galaxy Tab S3 rocker and a SIM slot (uses possesses exciting graphics with its all glass and metal one SIM and a microSD) are of the Vulkan API capabilities Display design. The tab is sleek on the right of it, while on and also has myriad games The screen of the Galaxy like smartphone with all the left is a set of six pogo available. Tab S3 is providing users the benefits of a tablet. pin connectors to attach Galaxy Tab S3 has four bright and colourful images. The glossy looks glass a keyboard. It comes with speakers giving the users The HDR video playback back of the Galaxy Tab S3 a front-mounted physical fantastic sound. The Galaxy capabilities will give the provides a premium look home button that doubles Tab S3’s quad speaker users a true to life view that also feels premium in as a fingerprint scanner. system has sound coming that pulls users into the the hands of the users and The keyboard of Galaxy Tab from every corner of the content. Samsung Tablet

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verdict even better. The HDR gives to take advantage of all the buy the keyboard. One of the the same 2048 x 1536 Quad Android application. interesting aspects of the S Looks 10 /10 HD resolution higher contrast Pen is that it does not need to Very well designed ratios and brighter highlights. Camera be charged and does not roll Cameras 09 /10 Good enough The Tab S3 supports the Galaxy Tab S3 sports a 13 MP away constantly as it has two new HDR10 standard is the rear camera and a 5 MP front flatter sides and a clip. Performance 09 /10 Very smooth advantage for the users as it camera. The rear camera has Tested gives the extra pixels which autofocus, an f/1.9 aperture Battery 10 /10 Battery Ample strength is important when the screen and a flash to let you click Galaxy Tab S3 is powered

Value For Money 09 /10 is big. The Samsung has images in any condition. by a 6,000mAh battery & A good choice packed a 4K screen into a The quality of the camera which is powerful enough 9.7 inch tablet. is good for a tablet having to give non-stop hours of OVERALL 94% gesture control and 4K video entertainment. The battery is Platform recording. The 5 MP front strong to last long for a day. Galaxy Tab S3 has 4GB of camera allows to do video The gaming, video watching, RAM allowing the device to call and chatting and you can music listening and doing any Tried Tried run the applications smoothly also take clear selfies as well. task could be done with no PROS Cons and it is paired with 32 GB The front camera has a f/2.2 worries of your device getting Design, Could be ROM allowing you to store aperture. The camera is good switched off. Galaxy Tab S3 S Pen the OS large amount of files and enough to let you enjoy and has am adaptive fast charger

(For detailed specifications, applications. It has Qualcomm experience a nice quality of which charges the device very please refer to My Guide) APQ 8096, Qualcomm MSM video chats. rapidly. The video playback 8996 processor clocked at can last long for 12 hours. 2.15GHz + 1.6GHz. S Pen Galaxy Tab S3 has the S3 possesses a bright and Galaxy Tab S3 is running Galaxy Tab S3 has redesigned Samsung Flow feature which pixel dense Super AMOLED on Android 7.0 Nougat with S Pen measuring 9.4 mm in lets you move files from phone display panels and the HDR the latest version of Samsung. diameter, ensuring a stable to tablet and back again with technology is making them The latest versions allow users and comfortable grip. There is ease. You can send contents advancement which could be from your phone to the Galaxy noticed in the tip of the S Pen Tab S3 to see it on big screen, as the new Galaxy Tab S3 have plus the notifications of the narrowed the tip to 0.7mm phone can also be handled for the clearest, most natural with this feature without handwriting. The S Pen is an touching the phone. upgrade from the thin stylus which has been used on Note Conclusion phones and the Samsung The Galaxy Tab S3 is all out Chromebook Pro. The S Pen an entertainment package and has a clickable side button probably the best Android- for bringing up the familiar based tablet available in the Air Command tools. There are market today at Rs 47,990 also three newer functions in but it’s not going to replace the the S Pen as well which are laptop usage you might have. Translate, Magnify and Glance. The best part of this tablet is The S Pen does not slit inside its newly designed and well- the thin tablet so it is not easy crafted S Pen which makes to hide when not in use but it the life much easier and has added a pen holder loop maximises its usage. n for the keyboard in case you [email protected]

www.mymobileindia.com august 2017 | 69 burntest

YU Yureka Black Black Magic!

Tested he Indian consumer electronics brand, YU & TTeleventure that was created back in December 2014 by Rahul Sharma, the co-founder of Micromax, has returned in the Indian smartphone market with

Tried Tried the all new and all black, YU Yureka Black. Being a successor to the first launch of the company, YU Yureka it has been loaded with new features. Launched in June 2017, the entry segment phone is available in two color variants, chrome black and matte black, and hence the name of the smartphone. Since it’s the successor to the previously launched YU Yureka (2015), it is a complete upgrade in design as well, since it has a metal body and has got a new glossy finish. It has compact design and the phone is light weight and is not bulky at all. It is appropriately sturdy and delivers a great hand grip.

Design The new Yureka Black has a magnificent look and it has a feel of premium smartphone and the interior of the device is powerful enough to handle any task. The protection of the screen

70 | august 2017 MYMOBILE burntest is provided by 2.5D glass verdict preventing any scratch on the display of the device. Looks 09 /10 Looks Premium The design of the Yureka you sharp Cameras 09 /10 Black is good with a super slim Good show and high design and a pure black metal overall quality images. body. The thickness of Yureka Performance 08 /10 It has beauty mode Tested Quite smooth Black is of 8.73 mm and has a embedded in it. The display of 5 inch which is easy Battery 08 /10 LED flash of the rear Suffices the

to hold and operate with ease, need camera also helps you to & making the device operable take clear images no matter Value For 09 /10 with one hand and easily Money whether the light is dim or it’s A style quotient accessible. dark. Yureka Black provides OVERALL 86% the latest selfie technology acceptance Display with 8 MP Selfie Camera angle makes it Yureka Black has a 5 inch FHD that takes beautiful solo and extremely convenient Tried Tried IPS Sharp Display packed with group selfie with minimal to unlock your phone on a resolution of 1920x1080 buzz and professional clarity. the go. which gives high definition feel PROS Cons With a top-of-the-line sensor The Yureka Black is a dual whenever you play any video. Design Could be from Samsung that provides SIM smartphone that accepts the battery The device is encased with pin-point focus, it will provide Micro SIM and Nano SIM and Corning Gorilla Glass 3 which Instagram worthy selfies both the SIM slots support 4G. (For detailed specifications, shields the phone from sudden please refer to My Guide) instantly. The front camera The device supports4G Indian spills and breakages. also has selfie flash enabling to bands. The other connectivity take selfies even in low lights. options include Wi-Fi, GPS, Platform specifications of this device The front camera also includes Bluetooth, USB OTG, FM and The new Yureka Black is seem to impress. The internal features like beauty mode, 3G. The sensors of the device packed with a Qualcomm storage allows you to install wide selfie and smile shot. include Proximity sensor, MSM8937 processor and any applications and also it Accelerometer, Ambient light 1.4GHz Octa-core CPU which provides enough storage for Battery sensor and Gyroscope. is quite a powerful processor to you to store any video and When it comes about the handle the task of the device as many image you want to power the new Yureka Black is Conclusion with less pressure on the save. Further the device can powered by 3000 mAh battery At last, it could be said that battery and also reducing the be expanded with the help of which can go without charging the Yu Yureka Black justifies worry of device getting hanged microSD card. The processor for long hours and in stand-by its price tag which is 8,999. in between any application. paired up with RAM and ROM mode it can last upto a day. The device is quite powerful The processor is supported makes it very hard to run out of The worry of frequent charging when it comes to power and by a 4GB RAM which allows storage options or cause your seems to be long gone with performance. The USP of this completionof any task with phone slow down. Yureka Black. It also has a fast smartphone is its design which much hindrance. The RAM The Yu Yureka Black runs charger which charges the makes a mark onto your mind is powerful enough to let you on Android 6.0. device in short period of time. in this price category, though play any game of big size and The fingerprint sensor on its task would not be that easy requirements to run without Camera the Yureka Black is so refined amidst the growing numbers of much trouble. It provides a In the camera section also that all it takes 0.3 seconds choices available in this range nice gaming experience as the new Yureka Black is to unlock the phone. Fast and in the market. The Yu Yureka well. The internal storage of guaranteed to amaze you. accurate the always on sensor Black could be your next the device is of 32 GB which The new Yureka Black has an feature allows you to reach stylish phone in the budget is quite impressive because amazing rear camera with the Home screen with a gentle segment. n in such a low price the 13 MP Sony IMX 258 giving tap while the 360 degree [email protected]

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nFocus Turbo5 is InFocus Turbo 5 attracting the users with a Marathon Battery Life! 5,000 mAh battery which is packed in slim and Ilight metal unibody. InFocus

Tested Turbo5 is available at Rs 7,999 with 3 GB RAM and 32 GB of storage which is quite an attracting aspect of the phone. & We’ve got one for you to test on our parameters and see how it fared?

Design InFocus Turbo5 has the power

Tried Tried button and the volume rockers on the right side of the device. The dual SIM tray is on the left side. On the top there is a 3.5mm headphones jack, while the bottom has a micro-USB port. The fingerprint sensor is above the logo of the phone at the back of the device. There is a single camera module at the top left, and a speaker grille towards the bottom. The antenna lines are running across the top and bottom of the rear. The unibody design of

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to store you are playing game or you anything are watching movies. With you wish for. such battery backup the The InFocus worry of charging on regular Turbo5runs on span of time also goes down.

Android 7.0 Nougat. The charging of the device is Tested powered by a rapid charger Camera which has the capability to The InFocus Turbo5 sports charge the device in short & a 5.0 MP front camera with span of time. the phone makes LED and screen flash which it weigh around 162 means that you do not have grams. The size of the phone Connectivity to worry about the condition The InFocus Turbo5 is capable is easy to hold and operate and the pressure amount on the or about the lighting of the of carrying dual SIM cards feels sturdy when you hold it. processor and as well as on the environment in which you both being GSM. It accepts battery life of the device. The are clicking selfie because Nano SIM cards in its both Tried Display InFocus Turbo5 has 32 GB of the LED screen flash that lets SIM card slot. InFocus Turbo5 InFocus Turbo 5 comes with a ROM which is quite enough you to take a clear photos. So supports 4G in both the SIMs 5.2 inch touch screen display to store large files and videos for selfie lovers it is quite an and both the SIMs supports which has a resolution of 720 and that’s not all, the storage attracting feature. The rear Indian 4G band 40 network. pixels by 1280 pixels. The can further be expanded 128 camera is of 13.0 megapixel The connectivity options display size of InFocus Turbo5 GB with the help of microSD with QUAD LED Flash so you include Wi-Fi, GPS, Bluetooth, with its screen resolution card giving you enough space can shoot amazing pictures at USB OTG as well. The phone provides you a nice experience day and even at night as well. also included headphones if not great in case of viewing The cameras are quite good of 3.5mm. The sensors on any documents or watching verdict giving you clear images in the device includecompass any video on the phone.The Looks 08 /10 proper lightings. The camera or called magnetometer, viewing angle is also good Impressive design app features a face beauty proximity sensor, though there isbloatware.It has Cameras 07 /10 mode and you can adjust the accelerometer, ambient light 2.5D glass as well providing Do not amaze exposure, white balance, sensor. With all these sensors the protection to the screen Performance 08 /10 and anti-shake in the setting. it lacks some sensors as well from any scratch or minor Decent performer One can also set a self-timer, like gyroscope, barometer and damage. Battery 10 /10 You won’t toggle EIS, and manually set temperature sensor. Platform complain ISO as well. The InFocus Turbo5 is Value For Money 07 /10 Conclusion If battery is your Battery The InFocus Turbo 5 focuses powered by 1.3GHz quad core sole requirement InFocus Turbo5 possesses mainly on the battery like MediaTek 6737T processor an impressive battery power. many others in the market in which is meant to deal with OVERALL 80% It is powered by 5,000 mAh the budget segment but that the running applications and battery giving the phone a could not be the only reason other tasks of the phone with high dosage of power. The to buy this smartphone. The lesser amount of pressure battery power of the device is Foxconn-backed company and making the device to quite impressive letting you needs to understand the run smoothly. The processor PROS Cons use the phone throughout market dynamics. Although, is good enough to get away Battery, Cameras Design the day without having the the smartphone looks smart with the tasks with ease. The thought of battery getting low but the cameras and processor device carries a 3 GB RAM (For detailed specifications, easily. It gives you non- stop performed decently. n which is capable of dealing please refer to My Guide) hour of enjoyment whether [email protected] with any process reducing

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Tested Ziox

& Astra Colors 4G A competent and Tried Tried value for money VoLTE-enabled handset!

iox Astra Colors Up-market Design 4G arrived in & Feel Indian market The handset is designed basically to let elegantly which gives it Zusers to have a smartphone an up-market feel despite at a low price where they its low price of Rs 5500 can utilize all the 4G approximately. Handset is schemes available in heavy and feels fulsome to Indian market. Similarly, behold. The volume rocker its newphone, Astra Colors and the power button is 4G was launched in May placed on the right side of 2017 to cater the large the phone. At the bottom we Indian diaspora speaking have got the USB charging various languages support port while the audio jack sits in addition to utilizing the on the top of the device. The power of 4G. speaker opens on the back

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of the phone which could be an processor though in the price charger enabling the device to impediment when placed on a range to which belongs. The verdict charge without taking too long. table or any hard surfaces. The processor is good enough to Looks 8.5/10 Adding to all this to the device Heavy and Sturdy front of the phone sports the get away any task with ease has Accelerometer features selfie camera on the top and without the worry of getting Cameras 08/10 enriching the gaming controls. Enough to impress home icons at the bottom. hanged in between switching Performance 08/10 Tested of apps. The RAM of the device Quite decent overall Multi-Connectivity Sharp Display is of 1GB giving boost to the The Ziox Astra Colors 4G is a Battery 09/10 The phone has a touchscreen processor to handle mobile Stands out in it dual SIM device with both the display of 5 inch with a load stuff with less trouble. SIM cards supporting GSM, & Value For Money 09/10 resolution of 720x1280 What is worrying and not upto A good buy in the but only the SIM1 supports budget segment pixels. With such resolution expectation is the capability 4G. It also supports 3G and it the users can get to enjoy a of external storage that it OVERALL 85% is compatible with Indian 4G clear quality of display view of cannot be expanded further. band (Band 40). While the the device making everything The 8GB of storage is not other SIM slot is deprived of 4G

looks sharper, brighter and enough to store big sized files and 3G but it also supports the Tried better in high definition. The or applications though it can 4G of India which is band 40. PROS Cons IPS display of this device is store some applications but Battery and One can’t be The other specification of quite good bringing the natural in long run it might fail. The Language asking for the Ziox Astra Color 4G that vibrancy of colors and it is also device boots on Android 6.0 Support more at this it possess Wi-Fi, Bluetooth, price packed with the box comes a (Marshmallow) which means having headphone connectivity free silicon cover. The 2.5D the device is updated and runs (For detailed specifications, as well as FM. All these please refer to My Guide) curved glass of the device is on latest version of Android features provided in the device looking good enough and also upgrades. with its low price makes the it feels better in hand. It also which allows users to take device a desirable choice for provides extra protection form Sharp Cameras sharp and clear selfies, the people in Indian smartphone scratches as well. It also has In the camera section the front camera is also capable of market, letting people to enjoy variation in color to opt for like device possess one front clear video calling. all these features paired up it is available in Champagne camera and one rear camera with 4G. and Black colors. both with the capability of Powerful Battery 5MP. The Ziox Astra Colors 4G The Ziox Astra Colors 4G is Conclusion Able Processor gets you a 5MP main camera powered by a 4,000mAh Li- In the end it can be said The Ziox Astra Colors 4G is with Geo-Tagging, LED Flash, Polymer battery which is non that the Ziox Astra Color 4G powered by 1.3GHz quad- Auto focus and a 5MP front removable. The attracting smartphone is a very good core processor, a satisfactory shooter. The 5MP front camera aspect of this device is its offering at its price. The powerful battery life which is availability of Ziox Astra Color 4,000mAh meaning it can 4G in budget segment in last for a very long period of Indian market makes it quite time in a single charge. The reachable to those sections of battery life is comparatively consumers who would like to better than other key feature migrate to smartphone without of Ziox Astra Colors 4G. But shelling a tidy sum. The 4G the battery might not last long availability of this smartphone because of the processor of paired up with its battery, the device which can drain the camera and HD screen enables battery life. Despite of having this device to be a preferable such processor the Astra choice in the Indian market. n Colors 4G comes with a rapid [email protected]

www.mymobileindia.com august 2017 | 75 burntest

TECNO i5 Pro Good to begin with!

Tested ECNO, the second company Design of the global TECNO i5 Pro has physical conglomerate home button with a & TTranssion Holdings after fingerprint sensor at the itel, have launched series bottom of the display. On of TECNO smartphones the top of the device there is in the market like TECNO front camera with LED flash. i3, TECNO i7, TECNO i5, The power button and the TECNO i5 pro in India. volume rockers are on the

Tried Tried The TECNO i5 Pro is the right side of the device. The extended or could be said back of the device features that it is the upgraded the rear camera. The device version of the TECNO i5 looks compact and sturdy smartphone which was which makes it suitable for launched before TECNO i5 the Indian condition. The Pro. Comparatively with design isn’t that striking but its previous i5 edition it feels nice in the hands. the new i5 Pro have developed or made Display some changes with TECNO i5 Pro comes its performance and with a 5.50 inch touch have also enabled the screen display which has a device capable of resolution of 720 pixels by going a long way in 1280 pixels. The display the market. size of TECNO i5 Pro with

76 | august 2017 MYMOBILE burntest its screen resolution provides verdict It is powered by 4,000 and both the SIMs supports you a nice experience in case mAh battery which is non Indian 4G band 40 network. of viewing any documents or Looks removable. The battery The connectivity options Solid built 08 /10 watching any video on the power of the device is quite include Wi-Fi, GPS, Bluetooth, phone. It has 2.5D glass as Cameras 08 /10 impressive letting you use USB OTG as well. The phone Decent work well providing the protection to the phone throughout the day also included headphones the screen from any scratch or Performance 08 /10 without having the thought of 3.5mm. Tested Works well minor damage. of battery getting low easily. Battery 09 /10 It gives you non- stop hour Conclusion Good enough

Platform of enjoyment whether you TECNO i5 Pro has its task & The TECNO i5 Pro is powered Value For Money 08 /10 are playing game or you are cut out against the might of A good buy by 1.5GHz quad core watching movies. With such Xiaomi in the entry segment MediaTek 6737T processor OVERALL 82% battery backup the worry of phones. Though the phone which is meant to deal with charging on regular span of has all the capabilities to be the running applications time also goes down. The an all-rounder if plans the and other tasks of the phone charging of the device is features more precisely to the Tried Tried with less amount of pressure powered by a rapid charger demands of the market. The and making the device to PROS Cons which has the capability to i5 Pro is a decent bundled run smoothly. The processor Battery, Dated charge the device in short smartphone for the likings of is good enough to get away Fingerprint Processor span of time. the first time users. It might with the tasks with ease. The sensor TECNOi5 Pro has anti oil fail to appease the tech gurus device carries a 3 GB RAM fingerprint sensor for a hassle in the market. n which is capable of dealing (For detailed specifications, free unlock of the device, so [email protected] please refer to My Guide) with any process reducing you don’t have to worry even the pressure amount on the if you have oil on your fingers processor and as well as on in most of the situation. the sensor still will recognise the battery life of the device. TECNOi5 Pro has 8 MP front and will unlock the phone The 3 GB of RAM is quite camera with LED and screen for you anytime and good enough to let you have a flash which means that you anywhere. The other good gaming experience plus do not have to worry about sensors possessed the big screen also supports the condition or about the by the phone and enhancesthe gaming lighting of the environment in includeproximity experience. The TECNO i5 which you are clicking selfie sensor, Pro has 32 GB of ROM which because the LED screen flash accelerometer is quite enough to store large always lets you to take a clear and ambient files and videos and that’s not and crispy image. So for selfie light sensorbut all, the storage can further be lovers it is quite an attracting it lacks some expanded 128 GB with the feature. The rear camera is of sensors as well help of microSD card giving 13 megapixel with QUAD LED like magnetometer, you enough space to store Flash so you can shoot like a gyroscope, barometer anything you wish for. pro at day and also night as and temperature sensor. The TECNO i5 Pro possess well. The cameras are quite the latest Android version good giving you clear and Connectivity which means it runs on crispy images even in the The TECNO i5 Pro is capable Android 7.0 Nougat. dim lightings. of carrying dual SIM cards both being GSM. It accepts Camera Battery Nano SIM cards in its both The phone has two cameras to TECNO i5 Pro possess an SIM card slot. TECNO i5 Pro let you click decent pictures impressive battery power. supports 4G in both the SIMs

www.mymobileindia.com august 2017 | 71 burntest

INTEX ELYT E7 Well Designed!

ndian mobile perfectly allowing the user Tested manufacturer Intex has to use the device with one come up with its new hand only. The power button smartphone called Elyt as well as the volume knobs & IE7 to gain some inroads into is on the right side of the the ever expanding budget device. On top there is front segment which is mostly being camera and in the bottom of dominated by the Chinese the screen there is capacitive OEMs. We’ve got the device button with keys on its both for you. sides for giving the user to do

Tried Tried multi-tasking and backing out Design of any application. The phone The design of the Elyt E7 is is equipped with latest bio- such that it fits in the hand metric security sensor which is located at the back panel which is to provide security. It measures 140x71.20x7.4 mm respectively in its height, width and thickness and weighs 156 grams. The phone is nicely designed.

Display The phone comes with a 5.2 inch touchscreen display with a resolution of 720x1280 pixels which is quite an impressive HD display with such resolution. The 2.5D curved glass of the device is looking and also provides extra protection form scratches as well. The display with its resolution gives the users a good experience of HD videos and movies.

Platform The Intex Elyt E7 is powered by 64 bit Quad-core Mediatek processor clocked at 1.25GHz letting the device to handle the task with less pressure of work load. The RAM of

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the device is that of 3GB available in the camera providing power to the phone section. Both the cameras and also decreasing the risk needed much more attention. of device getting heated on its continuous usage and also Battery

handling any task with ease. The Intex Elyt E7 runs on Tested The device is packed with Android 7.0 and is powered 32GB of internal storage by a 4,020mAh battery meaning you can have various which is non removable & apps as well as good amount delivering endless hour of of movies and music could entertainment. The easily be stored in the device battery power is and which can be further pretty good to make expanded upto 128GB with the device last long microSd card making the without the concern of device more efficient and charging the phone on regular Tried a desirable smartphone in span of time. The company is the growing Indian market providing a rapid charger with of mobile phones which can Intex Elyt E7. The device has give you so much advantage fast charging technology which and features available in charges the device in a less Connectivity such price range. The device time also avoiding the issue of The Intex Elyt E7 is a dual is running on Android latest the device getting over heated SIM with both the SIM GSM lacks version which is Android 7.0 during the charging. type and both the SIM trays some Nougat operating system. The are Micro which means it can sensors as well Intex Elyt E7 has the ability verdict accepts micro sim cards. The like gyroscope, compass, to display multiple apps device is 4G supportive and barometer and temperature Looks 08 /10 on-screen at once in a split Attractive both the SIM in device are sensor as well. screen view, support for inline capable of supporting 4G(with Cameras 07 /10 replies to notifications, and an Needs support for Band 40 used by Conclusion expanded ‘Doze’ power saving improvement some LTE networks in India). Overall the device is mode that restricts device The device also supports 3G good when it comes to Performance 08 /10 functionality once the screen Good overall in its both SIM section. This design,supported by 3GB has been off for a period of network capability of this in RAM and 1.25GHz quad-core Battery 09 /10 time. More than enough such price range is a bonus to processor, common in phones users who can use 4G in both in this price. The battery life Value For Money 08 /10 Camera A good buy the SIM. is also quite good plus the Intex Elyt E7 has 13MP charging is also made better rear camera with LED Flash OVERALL 80% Other connectivity with fast charging technology. and 5MP front camera. The specifications include Wi-Fi, The resolution of the device cameras allow users to click GPS, Bluetoothand USB is also an attractive feature nice images. The 5MP front OTG. The device is loaded of this device. Combined camera enables user to take with various sensors as well together with all the features clear and sharp selfies which PROS Cons including Proximity sensor, the device gives you a Design, Could be is the demand of present Accelerometer and Ambient satisfactory performance in Battery the Camera generation. The front camera light sensor as well making the such price range which makes is quite average but good (For detailed specifications, device capable of attracting it preferably a good choice for enough to let you take crisp please refer to My Guide) customers in Indian market. the buyers. n and clean selfies with filters In the sensor zone the device [email protected]

www.mymobileindia.com august 2017 | 79 burntest

OnePlus 5 A beauty with the power of two Tested & Tried Tried

ot too long it is the amalgamation of ago, we saw powerful hardware specs a new boy in and the camera duo in the town entering OnePlus 5 flagship, enough Nthe mobile arena, and to take on the high-end stunning the world with a competition from other promising specs sheet and vendors? Let us put it under unbelievable pricing. The fire! company, with its own share of hits and misses, has been Cameras- Ek Se adding on well-specced to Bhale Do? its not-so-long dossier. So To begin with the foremost here is the latest addition highlight of the OnePlus 5 - OnePlus 5 (and of course is the dual rear cameras. we know why we have a five In term of numbers, the straight after a 3T) which smartphone is a home to has grasped the raging 16-megapixel with f/1.7 concept of dual cameras aperture and 20-megapixel and upped OnePlus’s ante with f/2.6 aperture dual by sporting best in-class cameras at the back, specs and not-so mammoth featuring dual-tone LED sized price tag. However, flash, fast focus, EIS

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and Sony IMX398 sensor. is created, we have almost impression one gets that it’s The 20-megapixel sensor DSLR-like pictures, but, when verdict too similar to iPhone 7 Plus is the telephoto lens of the the smartphone wishes to Looks 08 /10 look-wise. The very first official Looks premium and smartphone. give us one. There have been classy teaser proved that, and the As for the performance, occasions when I could get dual camera module placed at Cameras 08 /10 the rear cameras, when perfectly Bokeh-ed pictures, Dual cameras have the top right corner, instead of been great, but used in broad daylight have while on the remaining ones I moody the middle portion of the back Tested performed extremely well, with had to beg our dear OnePlus 5 made it all official. However, Performance 09 /10 the details highlighted well to give me some. Smooth and a piece we have a difference here; the of cake

and production of the natural Another concern which OnePlus 5 is seen sporting & colours. The cameras have surfaced was the intense Battery 09 /10 semi-flat edges in contrast Runs a day and gone through almost every heating of the smartphone charges fast with the round edges seen on shooting condition, and more while using the camera the iPhone 7 Plus. However, Value For Money 8.5 /10 often than not the resultant app, specifically the Portrait A worthy option all the Xeroxing left alone, we pictures have been good. Mode. OVERALL 85% have a sleek and comfortable However, when in low-light Coming to the front, there smartphone which aces the Tried Tried area, the camera has produced lays a 16-megapixel camera looks department. The metal- grainy and not-so-clear sensor, the same camera clad smartphone feels good pictures. The HDR configuration as the OnePlus PROS Cons and premium to hold and is mode too, cleared out the 3T. And, the OnePlus 5’s front Cameras Familiar lighter than the OnePlus 3T. pictures, but seemed a bit camera has been just like the and overall design and However, is slightly prone to performance inconsistent processed at times. OnePlus 3T front camera, slipping while using. portrait mode With the involvement of except for the presence of The smartphone, on its (For detailed specifications, dual cameras, there comes the front flash. While the pictures please refer to My Guide) face has the front camera famous ‘Bokeh’ effect which have turned out to be clear at the top, and the oval- in the case of OnePlus 5 is both in normal and low-light Design- Classy, but shaped physical home button created by the Portrait Mode. conditions, the camera appears too inspired! surrounded by capacitive keys The only word comes to my oversaturated the output. The very first thought hitting on either side at the bottom. mind about the Portrait Mode The shutter speed has been our head at the encounter At the back we have a dual is – Moody. Yes, the Bokeh impressive too. with the OnePlus 5, is the camera setup the top left corner, with LED flash beside it. In the middle lies the company’s logo. On the left hand side the volume rocker and the vibrate on/off button are present, while on the right hand side we have the power on and off button and the dedicated dual SIM card tray. While the head of the OnePlus 5 is left blank, the chin features (starting from the left) speaker grille, USB Type-C port and the 3.5mm audio jack. Even though the OnePlus 5 shares some percentage of design ethos with its Outdoor Selfie Indoor Selfie predecessor- the OnePlus

www.mymobileindia.com august 2017 | 81 burntest

3T, the dual cameras and the amazingly throughout my Non—HDR Mode 7.25mm thickness sets the review period. The smartphone former apart. has been quite a multi-tasker, and from playing games Display- Vibrant with such as Asphalt 8 to scrolling Reading Mode through the news feed of the The OnePlus 5 scales to the popular apps with great ease, same 5-inch screen size as the smartphone has been all the other OnePlus models, stammer-free throughout. The with the use of Optic AMOLED fingerprint scanner too, has display panel and 1,980 x been as quick as lightning. 1,080 pixels in resolution. The 3,300mAh battery with The display is vibrant enough Dash Charge has managed to with the icons on the screen carry out tasks, and worked HDR Mode appearing crisp and clear. its way out through a day. We Readability in sunlight is fine have a smartphone at zero, and very much similar to that of and WHOOP! In 15 minutes OnePlus 3T’s. Additionally, the reaches to 40 per cent. This is smartphone has the ambient how quickly the smartphone display feature, which pops up ate all its food. However, notifications by waking up the there is heat produced while screen. The newest addition charging. is the Reading Mode which The smartphone runs the adapts to the surrounding very latest Android 7.1.1 conditions and adjusts the Nougat with the company’s display colours accordingly for latest version of OxygenOS. ease of reading. Furthermore, With Android Nougat’s features there is the old Night Mode, and OnePlus’s operating and ability to choose the system’s added features, display colours in accordance we have a perfectly smooth with your choice. smartphone, free of bloatware with a neat UI. The OS has Specs Sheet and introduced the App Priority Performance- feature, when swiped left which Smooth and Sound lists the most used apps, and OnePlus 5 gets its power from loads them on priority basis. the latest octa-core Qualcomm Snapdragon 835 mobile Conclusion platform, clocked at 2.45GHz, The OnePlus 5, which starts and multi-tasks with the use at Rs 32,999, has totally of two RAM options- 6GB of fulfilled the role of a worthy RAM and a whopping 8GB driver. This smartphone is of RAM, coupled with 64GB sure to hop on the vehicle of ROM and 128GB internal success. However, it does lack storage, respectively. I got the the accurate amount of diesel 6GB RAM/64GB ROM variant to run it. With its piece of cons, during my testing period, and it nonetheless has a long list of the smartphone is a piece pros as well, which makes it a Portrait Mode of cake, wearing 6 inches smartphone worth buying. n of heels. It has performed [email protected]

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84 | august 2017 Tried & Tested burn L Palm-size party-friendly360-degreespeakerthatpunchesaboveitsweight UE WONDERBOOM marketplace. portable audio options in the create some of the best and excellent sound to rugged, durable construction combine a distinct style with and consumers alike. people in the tech industry long been favourites among Bluetooth speakers have latest offering, Wonderboom, brand ogitech-owned of portable Ears’ line The company’s test ltimate Ultimate hey They stature. stature. out the sound that belies its above its weight and pumps little speaker that punches more compact. shorter and wider to make it soundscape and is It retains the 360 degree Boom 2 and the Roll 2. its older brothers, is more in line with that of line. to its ever-growing Boom is another perfect addition which is priced at Rs 7,995, The newcomer’s design This is one UE Boom,

and dust proof, the that the speaker is truly water your bike. In order to ensure attached cable to harness it to your backpack or use the shove it in some pocket in hand, put it on your palm, You can easily carry it in one is very small and cylindrical. feels like nylon. is also wrapped in fabric that of plastic and rubber but it and falls. It is made of mix and built to survive bumps The Wonderboom is designed Design The speaker ltimate Ultimate – Ears has hid the charging port recharging. It turns yellowish- and the battery doesn’t need white when the speaker is on very small LED, which glows or play. for skipping the song, pause power and the other (the logo) there are two buttons – one for and attractive. On the top carefully. to figure out unless you look in place tightly. It’s difficult flap. Once closed, it snaps USB 2.0 – with a rubber The speaker looks modest There is also one MY MOBILE table watch. it, akin to a paper weight or a the table on which you keep room. It looks like a part of another item in your drawing It’s small enough to be just looks pleasing to the eye. features, the Wonderboom that you can press anywhere. design gives out an impression middle of the signs but their The buttons are actually in the This is to control the volume. other being big -- (minus) sign. the large + (plus) sign and the front of the device – one is there are two buttons on the recharge the speaker. Besides, brown when it is time to detail, but you will not come not blow your mind with and mids effectively. It will you’d want and pushes highs does deliver the bass where company’s larger speakers, it not quite as warm as with the Wonderboom is said to be Although the sound of Performance www.mymobileindia.com In spite of its rugged doesn’t distort. at higher volume, the voice of this speaker is that even best part about the sound you focus on the music. satisfying, in a way that lets your audio in a way that’s sound, but simply presents leave you questioning the solid top to bottom. It doesn’t sound of the Wonderboom is predecessors in the series, the was thin either. Just like its away thinking the sound smartphones, but is said to employed by most modern in the age of fast charging which feels like an eternity takes 2.8 hours to fully charge, newest member of the family the charging is concerned, the plenty for a day trip. life in has not the most robust battery than the Boom 2. than the Roll 2 and five less which is said to be one more offers 10 hours of battery life, The Wonderboom speaker Battery UE’s lineup, it’s still Although it As far as he The to charge completely. requires an absurd 5.5 hours over the Roll 2 which be an improvement role to play, which in fact is Wi-Fi streaming has a greater Network for DLN A (Digital Living the it would have been better had about its connectivity options, Although I have no complain Double speakers together through the can connect two Wonderboom has a range of 33 meters. You to two at the same time and Bluetooth devices, connected speaker can be paired to eight sounds so magnificent. everything on it because it you can play anything and That is all. Once it is paired, in your phone and then pair it. speaker, turn on the Bluetooth have to do is switch on the laptop is very simple. speaker with your phone or Pairing the Wonderboom Connectivity UE added the support Up feature. Alliance) where All you he The Bluetooth. Wi-Fi has better range than the The fact of the matter is that becoming popular these days. money. part makes it a good value for of the Wonderboom, the price Considering the performance friendly as the Wonderboom. a speaker that’s as party- the pool, then you won’t find if that means ending up in you wherever you go, especially need a speaker to bring with speaker on a dais. But if you prefer to have their Bluetooh experience to the max and to customize the sound It is not for those who like the speaker is fully charged. It won’t leave you hanging if Ultimate Ears helped pioneer. 360-degree sound that and durable, delivering a The Wonderboom is waterproof Conclusion burn [email protected] n test august 2017 |

85 Tried & Tested mobilesensex bazaar bargain Apple iPhone 7 Plus (Gold, 256GB) The Apple iPhone 7 Plus 256GB mobile features a Great Deals Great 5.5 inch (13.97 cm) display and runs on iOS v10 operating system. The device is powered by a quad core, 2.37 GHz processor paired with 3GB of RAM. As far as the battery is concerned, it has 2900mAh. Over that, as far as the rear camera is concerned this mobile has a 12 MP camera and the front snapper is powered by a BSI Sensor. n

Launched at: Rs 27,999 Current Price: Rs 16,999

Asus ZenFone 3 (ZE552KL)

The Asus ZenFone 3 (ZE552KL) is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor and it comes with 4GB of RAM. The phone packs 64GB of internal storage that can be expanded up to 128GB via a microSD card. It packs a 16MP primary camera on the rear and an 8MP front shooter for selfies. The Asus ZenFone 3 (ZE552KL) runs Android 6.0 and is powered by a 3000mAh non removable battery. Launched at: Rs 92,000 It measures 152.50 x 77.30 x 7.60 (height x Current Price: Rs 85,400 width x thickness) and weighs 155.00 grams.n

86 | august 2017 MYMOBILE mobilesensex

Panasonic Eluga I2 (2GB)

The Panasonic Eluga I2 features a 5-inch HD (720x1280 pixels) IPS display with Oncell Touch technology, and is powered by a 1GHz quad-core processor coupled with 2GB of RAM. The phone packs 16GB of storage which is expandable via microSD card (up to 32GB). It houses an 8MP rear camera with LED flash, while there is also a Deals Great 2MP front-facing camera with LED flash. Sized at 144.2x71.2x8.8mm, the smartphone is backed by a 2000mAh battery and weighs 135 grams. The handset features an ambient light sensor, an accelerometer, and a proximity sensor. n

Launched at: Rs 27,990 Current Price: Rs 25,990

Samsung Galaxy C7 Pro (64GB)

The Galaxy C7 Pro features a large 5.7-inch super AMOLED display having a full HD resolution. It runs Android 6.0 out of the box, and is powered by a 2.2GHz Snapdragon 626 processor, supported by 4GB of RAM. It comes with 64GB internal memory which can be expanded up to 256GB using a microSD card. It features a 16MP lens on the front as well as rear, which comes with f/1.9 aperture and dual LED flash. Powered by a 3300mAh battery, the device has a hybrid Dual SIM slot. n

[email protected] Launched at: Rs 8,290 Current Price: Rs 7,290 (Note: Prices are those available at prominent dealers, online and/or offline. They may not reflect official price reductions)

www.mymobileindia.com august 2017 | 87 snap shot ASUS ZenFone AR A Tango with Daydream! In Focus In

ZenFone AR will be the world’s first smartphone that is both Tango-enabled and Daydream-ready. Tango is a set of sensors and computer-vision software by Google that enables smartphone 1 augmented reality.

The Asus ZenFone AR has a 5.7-inch WQHD (2K) (1440 x 2560) display. This large size and high resolution screen makes it ideal for VR apps and games when used with Daydream View, 2 immersing users in incredible VR worlds that appear detailed and lifelike.

ZenFone AR is the world’s first smartphone with 8GB of RAM, enabling it to handle the demands of AR and VR with ease. It also includes 128GB of fast UFS 2.0 storage, enabling users to store a large library of apps, games, 3 videos, photos, and music, and open them quickly.

ASUS ZenFone AR uses TriCam system, a three-camera system consisting of a 23MP main camera, motion-tracking 4 camera, and depth-sensing camera.

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ASUS, the Taiwanese mobile manufacturer, unveiled its ZenFone AR in India. This new device is the world’s first Tango-enabled and Daydream ready smartphone which the company showcased at CES (Consumer Electronics Show) at Las Vegas this year.For the first time the phone comes with 8GB of RAM plus 128GB ROM which can be expanded upto 2TB. ZenFone AR uses ASUS TriCam technology setup having three cameras; a 23 MP main camera, a motion tracking camera and a depth-sensing camera to enable the immersive AR, VR and Daydream experience.The ZenFone AR has a 5.7 inch WQHD In Focus In Super AMOLED display along with a 3,300 mAh battery with Qualcomm Quick Charge 3.0, which charges the 60 percent of the phone in nearly 45 minutes. The new innovation from ASUS could be very helpful for professionals.

Price: Rs 49,990

ASUS TriCam system clusters its array of cameras to reduce their footprint within the phone, enabling the entire phone to be thinner and lighter. 5

Built with powerful components, including a Qualcomm Snapdragon 821 CPU that has been specially optimized for Tango and Daydream. 6

ZenFone AR comes with ASUS SonicMaster 3.0 technology. A five-magnet speaker driven by a powerful NXP smart amplifier delivers clear, expansive sound that can be played at high volumes without distortion. 7

ZenFone AR is backed by a 3,300mAh battery pack with Quick Charge 3.0 - fastest, most efficient charging technology by Qualcomm to date. This technology enables 60% battery charge in only 45 mins. 8

[email protected]

www.mymobileindia.com august 2017 | 89 Industry insight

Worldwide IT Spending Study to Grow Modestly in 2017

But spending on devices such as PCs, tablets, ultramobiles and mobile phones will be healthier

orldwide IT spending percent, due to the US dollar decline is projected to total against many foreign currencies. $3.5 trillion in “Digital business is having a 2017, a 2.4 percent profound effect on the way business Wincrease from 2016, according to is done and how it is supported,” said Gartner, Inc. This growth rate is up from John-David Lovelock, vice president the previous quarter’s forecast of 1.4 and distinguished analyst at Gartner.

“Mobile phone growth will be driven by increased average selling prices (ASPs) for premium phones in mature markets due to the 10th anniversary of the iPhone and the increased mix of basic phones over utility phones”

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Worldwide IT Spending Forecast (Billions of U.S. Dollars) 2016 2016 2017 2017 2018 2018

Spending Growth (%) Spending Growth (%) Spending Growth (%) Study

Data Center Systems 170 -0.3 171 0.3 173 1.2

Enterprise Software 326 5.3 351 7.6 381 8.6

Devices 630 -2.4 654 3.8 677 3.6

IT Services 894 3.2 922 3.1 966 4.7

Communications Services 1,374 -1.3 1,378 0.3 1,400 1.6

Overall IT 3,396 0.3 3,477 2.4 3,598 3.5

Source : Gartner (July 2017)

“The impact of digital business is giving functionality and adopt newer technologies to rise to new categories; for example, the help them manage faster application release convergence of “software plus services cycles. If the I&O team does not monitor and plus intellectual property. These next- track the rapidly changing environment, it generation offerings are fueled by risks infrastructure and application service business and technology platforms that degradation, which ultimately impacts the will be the driver for new categories of end-user experience and can have financial spending.” as well as brand repercussions.” Industry-specific disruptive IT spending increased in 2016, but only technologies include the Internet of Things two of the top 10 IT vendors posted organic (IoT) in manufacturing, blockchain in revenue growth. With revenue sources still financial services (and other industries), tied to the Nexus of Forces (the convergence and smart machines in retail. The focus of social, mobility, cloud and information), is on how technology is disrupting and some of the top 10 vendors will fare better enabling business. “These next-generation in 2017 due to strength in mobile phone The worldwide enterprise software offerings are fueled sales. market is forecast to grow 7.6 percent Worldwide spending on devices (PCs, in 2017, up from 5.3 percent growth by business and tablets, ultramobiles and mobile phones) in 2016. As software applications allow technology platforms is projected to grow 3.8 percent in 2017, more organizations to derive revenue from to reach $654 billion. This is up from the digital business channels, there will be that will be the driver previous quarter’s forecast of 1.7 percent. a stronger need to automate and release for new categories of Mobile phone growth will be driven by new applications and functionality. increased average selling prices (ASPs) “With the increased adoption of SaaS- spending” for premium phones in mature markets based enterprise applications, there also due to the 10th anniversary of the iPhone comes an increase in acceptance of IT – John-David Lovelock, and the increased mix of basic phones over operations management (ITOM) tools Vice President and utility phones. However, the tablet market that are also delivered from the cloud,” continues to decline, as replacement cycles said Mr Lovelock. “These cloud-based Distinguished Analyst remain extended. n tools allow infrastructure and operations at Gartner [email protected] (I&O) organizations to more rapidly add

www.mymobileindia.com august 2017 | 91 92 | august 2017 Study Industry G decline in their revenue. marginal a saw vendors four top other all comfortably atthetop.AndothanGoogle, pecking order while new the in 3 number to 5 number from Google sawremarkablegainsasitclimbed top. the at disruptions few are there and services) andcomponentmarketsegments the No 2 vendor, — approximately with more than vendors), California until Wednesday. which is taking place in HuntingtonT Beach, presented these findings during the ech The Top IT Vendors In the In For the first time, G rowth & Innovation Conference, Innovation & rowth A Gartner pple remains the largest vendor (excluding communication IT (excludingcommunication across revenue their on based global 100 vendors in IT in 2016 artner, Inc. has unveiled the top US S US D 218 billion in I amsung. Apple and D 79 billion larger than Global G artner has published G artner analysts

T i op 100 (IT 100 op amsung sit Samsung sit ns T revenue G artner i ght

of IT purchasing. scenarios) to digital business as the driver andinformation that drive new business (the convergence of social, mobility, cloud against a shift from the ‘Nexus of Forces’ market segments. market communication services) and component I across revenue their for companies in the world based on estimates tech largest 100 top the of ranking a from their I their from focusedonrealizing business outcomes CEOs are focused on growth and are more I leaders can use the analyst at Lovelock, vice president and distinguished giving rise to new categories.” however, the impact of digital business is been the focus of attention for many years, T to benchmark competitive performance “ T T he top three vendors ( heneeds ofI G artner. “ T spend,” said John-David John-David said spend,” G T T T he Nexus of Forces has artner buyers areshifting. echnology business echnology A G pple, lobal T (excluding (excluding S T amsung op 100: their products and services, digital giants A Mark in 2017 Digital Giants Will Leave Their projects and spending. commoditized andlessofadriverfornew initiatives—but they will become more — cloud will underpin all digital business withmobile phones and PCs will remain need for these devices and services, along andconsulting services dominated. storage servers, when markets IT earliest very the dominanceinmarket and size pivottoremain relevant. IBM gained its tomanaged has e-businessandphase, to market leadership during the web and the Nexus of Forces began, having grown when company influential and large a withthe Nexus of Forces. Microsoft was much of their size to their solid alignment Vendor s enterprises increasingly digitalize digitalize increasingly enterprises s G roupand G oogle)canattribute MY MOBILE T he Industry insight

Top Five Worldwide Vendors by IT and Components Revenue, 2016 (Billions of Dollars) 2016 2015 Vendor 2016 IT Revenue 2015 Revenue Rank Rank

1 2 Apple 218.1 235.0 Study

2 2 Samsung Vendor Group 139.1 142.0

3 5 Google 90.1 74.9

4 3 Microsoft 85.7 88.1 The new 5 4 IBM 77.8 79.6 pecking order Source : Gartner (June 2017) sees Google solutions to large enterprises, some of the digital giants have already had upstaging significant impact,” said Mr. Lovelock. Microsoft and “For example, Amazon Web Services’ cloud is disrupting enterprise hardware IBM while Apple and software businesses dramatically. Apple’s iOS devices are dominant within and Samsung enterprise mobility, and Google’s presence sit comfortably beyond search into browsers, cloud office and more is growing.” at the top! Gartner clients can learn more in the report “Market Insight: Gartner Global Top 100 IT Vendors in 2016.” This report (Google, Apple, Facebook, Amazon, Baidu, features Gartner’s ranking of IT companies Alibaba and Tencent) can become involved by their revenue across IT (excluding in, or even take over, the digital experience. “The needs of IT buyers communication services) and components Gartner predicts that by 2021, 20 percent market segments to help technology of all activities an individual engages in will are shifting. The Nexus business unit leaders with their business involve at least one of the top seven digital of Forces has been the planning, investment prioritization and giants. competitive benchmarking. It is based on “Digital giants effectively become focus of attention for Gartner Vendor Revenue Profiles, which gatekeepers for any business that delivers represent Gartner’s analysis of a vendor’s digital content and services to consumers,” many years, however, reported revenue mapped to Gartner’s said Mr. Lovelock. “Any company that the impact of digital market segmentation. A “vendor,” for wants to engage consumers in, or through, the purpose of a Vendor Revenue Profile, their digital world will have to consider business is giving rise is defined as a trading entity that sells a engaging with one or more of these digital to new categories” finished product either into a channel or giants.” directly to end users. A trading entity can The focus of the digital giants has be a subsidiary, joint venture, or division as mainly been in the consumer, citizen and – John-David Lovelock, long as they maintain a separate marketing, employee world. Because the digital giants Vice President and sales and customer support structure have not yet been as focused on business Distinguished Analyst independent of the parent company or to business (B2B), there is opportunity for at Gartner companies. n other companies to take the lead. [email protected] “In the B2B world of selling technology

www.mymobileindia.com august 2017 | 93 94 |

augst 2017 Guest Column O and in the process, also challenge ideas ideas challenge also process, the in and worlds, biological and digital, physical, of industry 4.0 is touted to combine the power the new technologies being introduced with driven by new range of technologies. Moreover, be to expected also is revolution industrial capabilities tobillionsofpeople,thefourth digital brought and possible, production humankind fromanimalpower, mademass industries in the near future. to introduceCyberphysicalsystemsacross Revolution, or Industry 4.0, which is expected the verge of witnessing the Fourth Industrial technology. information via Now, on are we for automationinmanufacturingprocesses revolution in the 1950s, which paved the way production; andwasfollowedbytheDigital which broughtelectronicallypoweredmass 1870, in revolution industrial Second the of arrival the witnessed successively several economies. of growth the to contributing in role key a from 1760to1840,technologyhasplayed of the First Industrial Revolution that lasted machinery developmentusheredintheera century,technology. 18th the when Since innovative is industries multifarious of by Just Just like previous revolutions that liberated world the period, that Following Recruitment Intelligence in in Intelligence The of Rise Artificial If appl to be a b industry, says

Inv constantly driven the growth growth the driven constantly has that factors important observed thatoneofthemost been has it centuries, the ver i ed appropr i tat i g boon for recru i Gaurav Verma on i ately, ‘Artificial Humans’ in fiction. attributed as one of the earliest mentions of been has Frankenstein – work popular Shelley’sMarry example: For people. most hinted upon in works of several distinguished technology hasbeendiscussedor this that suggest that evidence some are there decade, past the over prominence general intelligence. & Social and Creativity; Manipulation; & Motion Perception; processing; language Natural Learning; Planning; knowledge; of Reasoning & problem solving; Representation include: them of Some aspects. different an alternatesourceofintelligencebyusing tasks. The technology is expected to serve as different complete to solving problem and reasoning logical as such beings, human with associated function rational/cognitive mimic can that machine enabled tech any to refers AI terms, simpler In tasks. complex accomplish to intelligence human imitate can that machines intelligent create to aims that science computer of branch a is AI, or intelligence Artificial intelligence? What is artificial powering the Fourth Industrial Revolution. which is one of the main technologies that are Intelligence, Artificial is technology such regarding whatitmeanstobeHuman.One While the concept of AI has gained has AI of concept the While A I i s go i tment i ng

recruitment. Let us explore how. Intelligence in a bid to redefine the future of Artificial and analytics towards focus their around the world have begun to gradually shift effect allacrossthesector. Mostrecruiters industry and has managed to create a ripple has also begun to foray into the recruitment science based competitive events. and games, video finance, automotive, healthcare, of fields the in are intelligence artificial of applications common most the forward in the fieldoftechnology. Someof a step as many by considered being is and artificial intelligencenowhasmanytakers, translator,chess, recommendation, or list smartphones, emailspamfilters,shopping daily basis.Beitintheformofsmartcars, in powering lots of things which we utilize on sector is projected to grow at a compound compound a at grow to projected is sector developments over the years. several witnessed has and growing, ever is industry The recruiters. by set description selecting those who are qualified for the job and candidates, numerous through sifting by organization an in work to employees Recruitment refers to the process of finding industry for the better? transforming the recruitment How is artificial intelligence Apart from aforementioned industries, AI These days, AI is playing a significant role Globally, the recruitment/employment recruitment/employment Globally,the MY MOBILE by invitation

annual growth rate (CAGR) of over 17.66 search manually. on daily basis, most of which are not relevant. per cent within the next 4 years, according Finding best time to reach candidates: Such things can become a challenging task to a report published by Technavio. Another Recruiting passive or unresponsive candidates for anyone. On the other hand, AI powered report suggests that the evolution of online can become a harrowing task for recruiters as screening can automatically filter out recruitment is engaging both recruiters and it is almost impossible to gauge if someone applications that are not relevant for a job candidates like never before, and is opening is actually looking to switch jobs or not. role so that recruiters can focus on only those several doors of opportunity for both parties However, with artificial intelligence powered, applications which are potentially useful. In involved, as well as allowing new technologies many online search engines can monitor addition, such intelligent screening algorithm like AI to disrupt the market effectively. social media behaviors that correlate with automatically flag irrelevant candidates, and At present, the following factors are someone who is ready to make the transition lists relevant submissions in decreasing order determining the prevalence of artificial or those who are not. For active candidates, so that recruiter/employers do not have to work intelligence in the recruitment sector: AI powered notifications can be sent at a time hard to find relevant candidates first, and in AI Powered Recommendations: Manually slot wherein candidates are more willing to the process, cut down on manual labor. finding candidates resumes is an error-prone open email/SMS based on past behavior, and Reducing unconscious bias: One of the and time-consuming task. Although human thus, considerably improving the campaign’s biggest advantages of introducing artificial touch is essential for any kind of activity, it performance funnel. intelligence in the realm of recruitment lies Column Guest has been observed that most recruiters tend Writing better job descriptions: Writing a job in the fact that it can minimize instances of unconscious bias based on cast creed, gender, or race on part of the employer. This allows people from all walks of life and social strata to apply for jobs based solely on their qualification. To conclude, AI is a huge boon for recruitment industry if properly used. Despite popular belief, AI will not make recruitment process more inhuman but instead will make it more human by freeing recruiters time to more deeply explore candidate’s data and needs and determine fit with company values and requirements. By using it in right places, AI powered technology will help to invest a majority of their limited time in description can be a difficult task as there is ease the recruiter frustrations and build a finding relevant resumes for any given job no fixed rule or technique to create it, and bridge between disconnect of employers profile. However, with AI, recruiters are able highlight the ultimate goal of persuading and job seekers and can lower time to hire to solve this problem now. If done right, AI candidates to apply in the first place. for recruiters. powered recommendation algorithm can list However, based on machine learning on As the renowned German Engineer & down candidates sorted by relevance, allowing past job descriptions & marketing analysis, economist – Klaus Schwab once said, “The recruiters to connect with them one by one, artificial intelligence can help recruiters in Fourth Industrial Revolution can compromise and hence, substantially optimizing his/her writing better job descriptions for different humanity’s traditional sources of meaning - precious time. These days, some artificial job roles. In short, letting the human mind work, community, family, and identity - or it intelligence powered recommendation take the final judgement in terms of the tone can lift humanity into a new collective and engines can also analyzes the job description of voice while verbally speaking. Sentiment moral consciousness based on a sense of posted by employers, and after taking into analysis plays a major role here as such shared destiny. The choice is ours.” n account several parameters, and find the technologies can help create a more neutral best candidates in the database who fit the tone, and ensure that any job description The author is CTO, Aasaanjobs, given requirement. What’s more, using AI being presented to candidates appears a leading end-to-end recruitment can also eliminate the need for recruiters to inclusiveness and friendly work culture. marketplace connecting employers, consultants and job seekers for jobs come up with long and complicated Boolean Screening Incoming applications: Imaging across hierarchies in an organization. or keyword searches to conduct a resume having to go through hundreds of applications

www.mymobileindia.com august 2017 | 95 face to face “UDO offers instant connect to real experts on a call”

Your search for an expert in a particular field has become simpler now, with the launch of UDO, a mobile app that lets you connect to thousands of experts in over a hundred categories. The app offers more convenience with its user-friendly features, enabling one to offer and get on-demand expert advice at their finger tips. The procedure is simple; any person in India can sign up as an expert

In Conversation In in their field of interest, get verified by UDO for their skill and start making money. With its core idea – “stop texting and start talking to experts, even offline” – the budding android app seeks to become a leader in Search and Assisted services. To discuss its technical aspects and business potential, Ramesh Kumar Raja talked to Teja Gudluru, CEO and Founder of Mobitattva Creative Technologies Pvt. Ltd. who has developed UDO, which is a colloquial abbreviation to the word “You Do”. Excerpts:

In the age of internet, search engines and social media when things are available on fingertips and people find it easy to contact for any help with simple click of a button, how is UDO different in facilitating services of expert advice? There is information overload on the internet. While information is available on the fingertips, usually that leaves the user spoilt for choices and is confusing most of the times with varied responses or paid responses. Most popular advice sites do not give instant advice and users have to wait for an expert to answer (average wait time is over 26 hours). Most mobile apps that give advice are chat based and the personal human connect goes missing. UDO offers instant

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connect to real experts on a call. The biggest differentiator for UDO apart from providing advice is the ability for anyone who is skilled at something to sign-up as an expert, get verified for that skill and start making money for their time on the app, thus making it the first M-employment (Mobile employment) app in India.

How and when did you get the idea of launching this app, as it might have required an in-depth research in collecting data? This occurred to me when I was searching for some visa information for Singapore. I could not get validated information for a simple search- “Is transit visa required for Singapore?” There were roughly 3,000 responses on the search and 90% of them were old and outdated. Then an Conversation In extensive internet research “The biggest followed revealing that differentiator for UDO apart Indians constitute 40% of world’s freelance from providing advice is the ability experts. This sparked for anyone who is skilled at something the business idea to connect experts to sign-up as an expert, get verified instantly to users for that skill and start making money who can get instant for their time on the app, thus advice on a call, talking to a real person, making it the first M-employment than spending hours on (Mobile employment) app experts on board! We believe that if the researching or chatting experts are there then advice seekers will with unknown people. in India” association come. We are expecting more than 60% with Ministry of our revenues from B2B sales where What are the parameters on which you certify/ of Science, Technology UDO will focus on providing on-demand verify a person to be an expert in his field and Innovation of Malaysia (MOSTI). experts for organizations. From on-demand of interest? Experience / Role call to see Purchase Order has already been received trainers and mentors for employees to expertise. The other critical factor is the to the extent of 1million INR for on-demand get personalised coaching on the job to user feedback on the calls. Payments to trainer support on calls. aggregating house wives and retired experts experts are made based on their average to be on-demand customer service or sales call rating from users. How many installs it has amassed and what professionals. Our focus for the next six is its retention rate? Average time spent on months is to generate revenues and not on How has been the response so far and what is the app is 20 minutes which is way over the valuation. your current user base? UDO has seen 5,500 market average of 8 minutes. Downloads downloads in 45 days. Over 800 experts have touched a figure of 5,500. Do you have any plan to launch UDO on are currently enrolled. There’s an average Apple App Store too? We are planning its of a 100 calls everyday within 30 days What is your monetization model and international launch in September this of beta launch. Over 200,000 INR have strategy to promote UDO which could prove year. The iOS version will be tested and been paid to experts. An MoU has already to be a game changer in search and assisted will be ready by then. n been signed with partners in Malaysia, in services? Focusing strongly on getting [email protected]

www.mymobileindia.com august 2017 | 97 by Invitation Gen Z and the changing perception about luxury Luxury as has been perceived by consumers and marketers of yore is in for a overhaul with the arrival of Gen Z, points out Ameen Khwaja Guest Column Guest

n a sunny April morning in shoppers, experts say, who prefer to shell individuality — not conformity — are the Mumbai, Pooja stopped to out for unique, hard-to-find pieces instead ultimate badges of cool. admire a sparkling stone- of highly recognizable products from big- encrusted bag in the window name brands. Gen Z: The Generation Oof the town’s most talked about mall. The A recent study found that 48 % of after Millennial flagship store had newly opened, but she Indians surveyed believe that luxury Technology is no longer an exciting, turned her nose up at its lineup of logo- does not mean spending more money; celebrated thing, as much as it is an stamped satchels and tote bags. “It looks additionally 47% believe that luxury is expectation. Millennials were internet a little uptight, not really my style,” Pooja about individuality or being comfortable pioneers. They invented Facebook said. “It’s better to be subtle.” with what you have. The shift is largely and Instagram, shopped from their Pooja’s fondness for low-key, logo-free about adapting to a moment in high-end smartphones and tablets, and smoothly pieces is shared by a growing number of luxury world when personal taste and transitioned from satellite TV to on demand

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content providers like Netflix and Hotstar. Z. Marketers have been carefully studying Generation Z (individuals born after 2000), “There is generation Z for many years now, observing meanwhile, doesn’t remember life their preferences as children and teenagers, without these of 21st century no doubt whatsoever and finding that they have a very different life. They use a lot of time online that India’s consumption relationship with companies than their to find product and information elders. Compared to any generation instead of buying swiftly from corner story will eventually be shaped that has come before, they are less stores. They do research, share by its 390 million Gen Z. trusting of luxury brands. They have experiences and look for brands the strongest no nonsense filter that match with their values. Built on Marketers have been carefully because they’ve grown up in an era bedrock of unabashed individuality studying generation Z for where information was available at all and technological soundness, this times. This reckonable evolution gives generation dispels traditional brand many years now” alternate or smaller brands an opportunity to ideals and aspirations by crafting their own step into mainframe marketing by offering needs based on quality, value and personal products on online platforms that resonate excitement. Gen Z is far more selective revolution, away from global brands towards fluently with the personal satisfaction needs Column Guest than their predecessors when it comes to individual satisfaction in buying behaviour, of this up-to-date and technologically savvy choosing between brands –– flagging the is particularly emphasised in Tier II and III generation. path of value and quality over luxury and cities beyond an urban environment where For decades, brands communicated prestige. They’re less brand-conscious and the concept of ‘MyLuxury’ has emerged at through advertisements, so corporations they are definitely not spending as much the forefront. with the biggest budgets could make the as millennials do. Their focus on personal In addition 79% of respondents believe biggest impact on billboards, magazine gratification and distinct individualism that luxury is about personal aspiration - spreads, TV, and radio ads. But Gen Z uses for acquisitions reflects a perceptive The idea of ‘MyLuxury’ definingG en Z is the internet to their advantage, they dig transformation, which is not defined by simple –– conventional, aspirational brands into what brands really stand for, beyond the number of likes and shares witnessed no longer command the same value as the celebrity endorsements and the on social media platforms. This evident they did with the previous generation –– heavily photo-shopped visions they try to decreeing a new era of individual choices project. Recent survey states that only 6% based on what brands mean personally of Indians associate luxury with celebrity. on their own terms. Generation Z doesn’t just stand out in A recent study by the McKinsey terms of how they relate to brands; they’re Global Institute (MGI) suggests that if also spending their money differently. India continues to grow at the current Online platforms who understand this pace, average household incomes will shift and cater to the specific needs of triple over the next two decades, making Gen Z where emphasis is given to quality, the country the world’s fifth-largest affordability and individual gratification are consumer economy by 2025, up from more likely to advance. Without these assets the current 12th position. There is addressing the needs of an ever-growing no doubt whatsoever that India’s new, Internet-savvy generation, old-school consumption story marketers are likely to lag behind on the will eventually progression chain unless drastic changes be shaped by its are enforced to stir the pot of development 390 million Gen successfully. n

The author is CEO & Founder, LatestOne.com which is a leading vertical specific ecommerce site dealing in Tech Products and Accessories like Mobile Accessories, Tablet Accessories, Computer Accessories etc.

www.mymobileindia.com august 2017 | 99 Business insight The Parsimonious Study Indians Despite growing threats, Indians remain stingy when it comes to spending on cyber security

joint study undertaken by PwC been that leading mobile wallets have infrastructure set-up, which in turn leaves and ASSOCHAM reveals that witnessed growth of upwards of 100% in internal security at risk, said D S Rawat, despite attacks on Indian app download numbers and have similarly Secretary General ASSOCHAM. websites having increased seen an increase of upwards of 400% The number of incidents occurring Anearly five times in the past four years increase in wallet recharges, noted the in banking systems has increased in the Indians remain reluctant to cough up more joint study. last five years. In the month of October on securing themselves in the cyber space. What we urgently need is serious effort 2016, an ATM card hack hit Indian banks, Though the spend data analyzed are not in capacity building and setting up high- affecting around 3.2 million debit cards. of immediate years, it does give a good end cyber labs that are capable of critically Hence, efforts are needed to enhance indication of the parsimonious amount we inspecting every IT component before cyber security as businesses and citizens like to shell out on cyber security. these are deployed in critical infrastructure embrace this new digital wave. “Despite the growing threat, India’s across industry sectors. There is an ever- Securing the hyper-interfaced budgetary allocation towards cyber security growing threat to the economy, financial was about Rs 42.2 crore in 2012-13, up sector, key government departments and 19% from Rs 35.45 crore in 2010-11 whereas US spend $658 million through department of homeland security and “Securing the $93 million through US-CERT in 2013,” reveals the study. hyper-interfaced environment, The study also warns that a shortage of each ecosystem player will need to cyber knights is looming large on the Indian cyber space while cyber attacks are slated create multiple application programing to increase many folds. Moreover, the study interfaces (APIs).With faster proliferation of says cyber threats will only rise as India is seeing a shift towards a cashless economy. interfaces, protecting APIs will become critical The types of cyber security incidents such to ensure malware and persistent threats as phishing, scanning, website intrusions and defacements, virus code and denial of do not propagate through such untrusted/ service attacks will continue to grow. untested APIs. Any threat that impacts such a In coming years, private companies will matter greatly in India’s critical user can potentially proliferate and infrastructure as they control more and bring the entire financial more assets in telecom, transport, energy, and banking and finance. Demonetisation services ecosystem to a has given an impetus to e-wallet services. Mobile wallets have witnessed a massive standstill” rise in app downloads. The result has

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environment, each ecosystem player time or near real time. Once an anomaly security risks and vulnerabilities associated will need to create multiple application is identified, containing it is of paramount with OT and CT systems. While IT systems programing interfaces (APIs). While this importance before it spreads and crosses are monitored heavily for security purposes, will deliver a seamless experience to a point where the damages have monitoring of OT and CT systems is limited customer, there is also a risk of malware transcended organisational boundaries to process efficiency and performance. injection through such APIs. With faster and services. Hence, logs and events are not collected Study proliferation of interfaces, protecting APIs The worrying aspect which study notes and correlated. will become critical to ensure malware and is that stakeholders, including third-party Specific crisis management or incident persistent threats do not propagate through vendors, who are responsible for managing response for OT and CT systems is different such untrusted/ untested APIs. the networks and infrastructure have from that for traditional It system. Security Any threat that impacts such a user limited understanding with respect to plans specific to TO and CT are missing, can potentially proliferate and bring thus increasing the potential impact of the the entire financial services ecosystem incident. to a standstill. As the ecosystem continues “The worrying The study advises that by to be interconnected and overlapping, aspect is that stakeholders, identifying cyber security flaws cybercriminals will try to exploit and issues, decision makers will possible lapses and, hence, including third-party vendors, be better placed to implement strategies need to be built to appropriate security controls, deal with such eventualities. who are responsible for managing design additional secure Given this interdependence the networks and infrastructure architectures, monitor targeted on the all the players of the attacks and maintain effective financial ecosystem, it becomes have limited understanding with cyber resilience for their IT, OT crucial to identify any anomaly respect to security risks and and CT networks. n at a pace which mirrors real vulnerabilities associated [email protected] with OT and CT systems”

www.mymobileindia.com august 2017 | 61 In focus Inspiring Healthy Lifestyles in Kids – The Appy Way

As parents, it’s your core responsibility to promote, Spotlight encourage and facilitate healthy lifestyle choices in your kids. We can promote healthy living through apps that introduce and facilitate relaxation, healthy eating, exercise, self- awareness and tech safety. Here are the top five apps to help parents inspire healthy lifestyle in their kids.

nexGTv Kids nexGTv Kids app has introduced Think Health content to teach kids about health, fitness and yoga. Catering to children between the ages of 2 and 10, the Think Health content on nexGTv Kids allows access to educative and informative animated videos which will teach young learners about various health and fitness- related issues in a fun, engaging way. With 90 videos (assets) on Fitness, 92 videos on Yoga and 27 videos on Healthcare, the Think Health content on the nexGTv Kids app is curated by expert in-house editors and delivered in a reliable, secure and immersive viewing environment. So if you want to build the foundation of a healthy life for your children, log on to Google Play Store or Apple iTunes and download the nexGTv

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Kids app today! Give a missed call on 0120 Da Vinci Learning has now entered this reported improved self-confidence and 4848222 to get the app on your phone. market with its very own OTT service. The self-esteem, and have a lot of fun along platform will provide on the go access to the the way without having to follow a specific OMG. I Can Meditate! – programming and content of the channel. diet. Meditation and Mindfulness The OTT service has been launched as Made Easy! a web based service accessible through A Heart Pumping Adventure www.davinci-learning.in and will be soon Human Body Detectives: A Heart-Pumping available via an app as well. Playing the ‘safe content’ card, Da Spotlight Vinci Learning’s OTT play is banking on its reputation for curating kids friendly and educational IPs for its viewers.

KurboHealth Coaching App Kurbo is a mobile health coaching app designed specifically for kids, teens and families. It is fun and easy to use. It helps you make smarter eating and exercise decisions and develop healthy habits. 90% If your kid ever wanted to try meditation – of Kurbo coaching users experience weight ‘OMG. I Can Meditate’ is a great place to start. This app shares information on how to get started meditating, taking you through a daily meditation routine designed to get you into the habit of meditating. Then it backs up that information with a large collection of topical meditations designed to help you with nearly any situation where you need to de-stress and relax. It’s not just for adults. Kids will find a collection of meditations designed to help them through some of their most stressful moments.

DaVinci Learning Kids OTT loss within three months. Almost everyone Adventure: The Human Body Detectives German kids television content leader stories feature Merrin and Pearl, sisters who find they have a magical ability to enter different systems in people’s bodies to solve health mysteries. In their latest journey, A Heart-Pumping Adventure, you’ll learn how the circulatory system works and which food best fuels a healthy heart. The Human Body Detectives series is a fun way to teach kids about the different body systems and the importance of a healthy diet and lifestyle. If children understand how their bodies work, they are more apt to make healthy food and lifestyle choices. n [email protected]

www.mymobileindia.com august 2017 | 103 by Invitation Breaking into Small Town India’s TV Time

Why tier 3 & 4 cities will be the ground zero for expansion of online entertainment, explains Abhesh Verma Guest Column Guest

he Indian OTT entertainment opportunity for Indian OTT players. market is fast evolving with The TV remains the preferred source of video consumption no longer entertainment for most Indians, especially being limited to one screen but in rural and semi-rural geographies. Nearly Ttraversing across multiple devices. Adding 90% of the households own at least one to this is the ubiquity of smartphones, television set which is shared among 3-4 higher internet speeds and rapidly changing people through the day. However, the content preferences among consumers. television’s most important feature of India continues to be the fastest-growing providing a wide range of content to its Internet market with about 730 million viewers is also its biggest limitation. Since users expected to be created by 2020, of each member of the household has his/ which 50-55% is expected to be small- her own preference in terms of shows, town users. The boom in the telecom sector movies, genres, etc., it is impossible for a with affordable 4G internet plans and the TV to meet all their demands. The growth government’s initiatives to develop a stronger of online consumption in the country and digital network are expected to create 75 that of the OTT players is dependent on percent more internet users in rural India, how fast these platforms acknowledge this while an additional 75 percent will consume latent demand and market opportunity and data in regional languages. The internet reach viewers in small towns with content penetration in urban India is currently at 60 of strategic partnerships to enhance per cent, nearing saturation. On the other the delivery of content to the users. In a hand, Internet penetration in rural Indian country of over a billion people and more is at 17 percent, with approximately 750 than a thousand languages, investing in million potential untapped Internet users. regional content is an effective strategy Although the demand for and access to for OTT content providers to expand their digital entertainment remains centered services. With more content being created around the metro and tier 1 cities, there has in Punjabi, Bengali, Tamil, Telugu, Gujarati been a steady rise in consumption of online and Marathi, leading to a large number of The strategies mentioned above are content among audiences in tier 2 and tier unique visitors onto these platforms, the not mutually exclusive, but are dependent 3 cities. But it is the tier 3 and tier 4 towns regional language OTT market is growing on the effectiveness of each other. While that remain untapped with a huge market at about 60-65% every month. the infrastructure building activities will

104 | august 2017 MYMOBILE by invitation

lead to better connectivity and easier Internet speeds make it impossible to access to online entertainment in tier 3 “The television’s stream online videos and the lack and 4 cities, the availability of regional of adequate digital payment content on an OTT platform will make the most important feature of facilities make subscriptions customer’s decision easier. Regional providing a wide range of content to difficult for users. content is expected to contribute to at its viewers is also its biggest limitation. OTT players are least 35–40 per cent of the growth of addressing these OTT video in terms of viewership and Since each member of the household has issues by leveraging overall growth in users in tier 2, 3 their own preference in terms of shows, technology and and 4 cities in the next five years. collaborating with Original content in vernacular movies, genres, etc., it is impossible for telecom operators, languages will contribute to 20–25 a TV to meet all their demands. And this and regulatory bodies per cent of the overall growth and where online OTT providers to enhance the video this is expected to be about 40-45 viewing experience of percent post 2019. can make a dent in capturing users in small towns.

While statistics indicate a rise in Tier2&3 urban With features like adaptive Column Guest consumption of digital entertainment, a consumers” streaming to counter sporadic internet connectivity, bundling OTT subscriptions with telecom services to make online payments easier or creating multilingual UIs to reach regional users, OTT players are fixing these infrastructural hitches to ensure smooth expansion and operations. The necessary changes in the country’s digital ecosystem and easier online payment facilitation will have a long- term impact on the demand and growth of online entertainment in tier 3 and 4 cities. While digital entertainment continues to be a largely urban phenomenon, small town India is gearing up for its digital makeover as OTT companies drive disruption. With rising levels of income, technological intervention in people’s lives and enhanced infrastructure, India’s towns are set to play a major role in the growth story of online entertainment. n

The author is COO of nexGTV which is an award-winning application offering users with wholesome entertainment across multi-screen devices, be it mobile, tablets or laptop/PCs. Besides ranking amongst the top ten applications in its category inadequacies hold tier 3 and 4 towns across app stores, nexGTv has also majority of Indian viewers are far from being been awarded ‘The Best Digital from realizing their true potential in the digital yet. Despite more cost-effective Experience’ at the prestigious World online entertainment market. Connectivity mobile internet tariffs and availability Communication Awards 2014. issues plague these small towns as poor of budget smartphones, infrastructural

www.mymobileindia.com august 2017 | 105 Special feature Ensure your safety with these apps Software

106 | august 2017 MYMOBILE Specialfeature

Women safety is one of the most Software talked about issues in India, especially in metro cities such as Delhi, Mumbai and Bengaluru, where incidents of molestation, rape and murder of the fairer sex make news headlines quite often. Ensuring their safety in such a scenario has become more important than ever. Although the government is taking initiatives for their safety, a smartphone can be of significant help in preventing a woman to fall a victim to untoward incidents at desolate places which are mostly crime prone. We bring you a list of some apps that come with features that can help women to feel a little safer. Most of these software applications have fundamentally the same core concept - transmission of user’s GPS-determined location to a preset list of emergency contacts. You must recommend these apps to women in your family and group of friends to keep themselves safe in all circumstances. By Ramesh Kumar Raja

www.mymobileindia.com august 2017 | 107 Special feature

Safetipin afetiPin has a robust personal safety tracker feature to act as your personal Sguardian. The SafetiPin GPS navigation app lets you track a person who has turned his/her Track Me button on. You can trace their movement on a map and find their exact GPS location to be able to provide them swift

Software help in case of crisis. The SafetiPin mobile app’s GIS mapping service contains location based tracking feature, enabling people with SafetiPin installed to track you when you want. If you are moving into a new locality or simply visiting a new place, its better you know what’s the safety score of that locality or place, vis-a-vis that of the other places. The app ‘pins’ the safe areas along with their safety scores to go at the time of a problem. It also enables users to pin unsafe areas and help others. Besides English, Safetipin is available in Hindi, Bahasa and Spanish languages. n

SOS – Stay Safe! OS – Stay Safe is a powerful personal safety app that empowers you against acts of violence, and Shelps summon aid in case of an emergency. The app is useful in a wide range of possible dangerous scenarios like being stalked on the way home, attempted physical or sexual assault, domestic violence, road accidents or medical emergencies. All you need to do is press the ‘Power’ button of your phone three times in succession. It automatically sends an emergency message to friends and family along with your location and device battery level. The app allows you to get help effortlessly and discreetly without raising any suspicion. The GPS tracking helps the recipients track your exact location. There are two versions of the SOS – Stay Safe app – Free and Pro. While the Free version adds up to two SMS emergency contacts and two email emergency contacts, the Pro version adds unlimited phone and email contacts. n

108 | august 2017 MYMOBILE Specialfeature

VithU: V Gumrah Initiative

ithU is an emergency app that’s activated as soon as you press the V‘Power’ button on your smartphone twice. It can send out an alert message to user’s emergency contacts every two minutes. The message reads “I am in . I need help. Please follow my location.” Along with this, the app Software sends the link of users’ location every two minutes to provide the receiver with updated location details. The app lets an end user create a contact list of people to whom she/he can send a message. The list can comprise of their parents, friends, well wishers and guardians etc. The app provides safety tips to the users exclusively giving them safety tips in an emergency situation. It provides a platform to the users to voice out and submit the story they have witnessed or have been a victim off to aware fellow users and others. n

Nirbhaya: Be Fearless

irbhaya: Be Fearless is a free emergency app on Android, which can send a distress call or Nemergency message to a specified contact or group in an emergency situation faced by a woman or any other individual in general. It sends an alert by way of an SMS or phone call or Facebook Post with the person’s location to the configured group through the Global Positioning System (GPS). The app can easily be used as a safety utility that will help create a safe haven for women/people in the cities and countries where they live. It can be used in case of attempted molestation, accident, family emergency, etc. through pre-defined text messages.T he users of Nirbhaya: Be Fearless app are also required to submit personal details such as email ids, residential address, blood group and emergency contact numbers. The users can configure their own list of contacts including police and other close relatives and friends. n

www.mymobileindia.com august 2017 | 109 Special feature

Smart24x7

mart24x7 is supported by the police of various states, and is designed Sto ensure the safety of women and senior citizens. The app sends panic alerts to emergency contacts in problematic situations. It also records voices and takes photos during panic situations, and can even transfer these

Software details to the police. It also has call centre support, which can be used to track down the primary movements of the user. User just needs to press the panic button, select the type of service required and finally tap the submit button. The Smart24x7 app has introduced a feature for personal and business use that alerts emergency contacts with your GPS location. This is a unique approach towards strengthening citizen security. With this app, you can inform your loved ones about your status on the way to office or home.T he latest version of Smart24x7 has basic chat functionality and has features to improve battery life. n

Himmat

immat is a free safety app recommended for women by the Delhi Police. In order to use Hthe app, a user has to register on the Delhi Police website. Once registration is complete, an OTP is sent to the user, which has to be entered to complete the app’s configuration. If a user initiates SOS alert from the app, her location information and audio/video is directly transmitted to the Delhi Police control room, allowing the police to reach the user easily. Seeing few takers since its launch in 2015, the app was relaunched in April this year with more user-friendly features. Earlier, for registration on the app, one had to fill 13 -14 fields which involved sharing details of travel routes, office address etc. and the user also had to provide five emergency contact numbers. These fields have now been reduced to six and before registration, one will have the option of choosing a preferred language -- Hindi or English. n

110 | august 2017 MYMOBILE Specialfeature

Chilla hilla is a personal safety app that can be triggered with just a scream. CIf a woman is in distress, she should shout loudly to trigger an alarm in the app. The app can then send the user’s location to her guardian even when the phone is locked. Chilla comes with an SOS feature too. If the Software distressed user presses the power button five times, the app can automatically alert pre-configured contacts. It can also send an SMS with the user’s location and email, in addition to being able to place a call. Not just the safety of women, the safety mode can be additionally customized to cater to the safety of men too. Besides, the app can be used in case of emergencies too, for example during a heart attack, the victim’s location and recording can be immediately sent without unlocking the phone (just by pressing the Power button). n

bSafe he bSafe is a mobile safety app that ensures the safety and security of women by allowing contacts to follow a Tuser through a live GPS trail and also set a timed alarm which goes off automatically, in case a user doesn’t ‘check in’. Moreover, it can make the user’s phone ring with a fake call and also notifies emergency contacts of the user’s location details. Along with this, there is a Guardian Alert button, which can be used to immediately inform the contacts of the user’s GPS location during times of distress. It’s packed with features for both everyday safety and real emergencies, making it the ultimate safety tool for you and everyone you love. The Fake Call feature app will come to your rescue when you want to excuse yourself from a bad date, meeting, etc. All you have to do is set up the feature for a particular time and it will call you up either as your best friend or a family member. n [email protected]

www.mymobileindia.com august 2017 | 111 Subscription Final New gift March New offer-1.qxd 11/21/2016 5:51 PM Page 2

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While My Mobile tries to ensure accuracy in the Devices featured in the My pricing and features any discrepancies that may Guide have been segregated emerge are beyond our control. Please check with the retailer about features of the phone before into different categories based buying. Feel free to update us. on price and colour-coded as: (Last updated on July 22, 2017) Up to Rs. 2,499 Disclaimer: The prices quoted in My Rs. 2,500 – Rs. 5,999 Guide are the Best Buy prices quoted by the respective companies, Rs. 6,000 – Rs. 9,999 ex-Delhi. The prices may vary on account of promotional schemes Rs.10,000 – Rs. 14,999 or dealer discretion.

Rs.15,000 – Rs. 19,999

Rs. 20,000 – Rs. 29,999

RS. 30,000 and above.

Tablets

Spreadtrum—ST Atom—IA Qualcomm Snapdragon—QS MediaTek—MT MediaTek Helio—MTH

AUGUST 2017 I 113 MYGUIDE

UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499 MODELS

PARAMETERS HITECH I-SMART

Model Pride 350 IS-206 DJ IS-204 Flip IS-100 Pro IS-101 Champ IS-202i Xtraa IS-205 Sleek

Display (inches/res) 2.8/- 2.4/- 2.4/- 1.8/- 1.8/- 2.4/- 2.4/-

Dimension (mm) 131 x 58 x 10.2 123x51x12.8 120x51.8x15.8 112x46.5x13.5 112x46.5x13.5 121.34x52.02x14.71 126.8x53x10.3

Weight (grams) 82 100 95 70 70 110g 90 ARM926EJ-S Core ARM926EJ-S Core ARM926EJ-S Core Processor/RAM ST 6531DA/NA ARM926EJ-S Core ARM926EJ-S Core ARM926EJ-S Core 312MHz 312MHz 312MHz 312MHz 312MHz 312MHz Operating system Nucleus NA NA NA NA NA NA

Storage/Expandable 32+32MB 32MB/32MB/16GB 32MB/32MB/16GB 32MB/32MB/8GB 32MB/32MB/8GB 32MB/32MB/8GB 32MB/32MB/16GB

Rear/Front Camera 1.3 MP/NA 1.3MP/No 1.3MP/No 1.3/No 1.3/No 1.3MP/No 1.3MP/No

Battery (mAh) 1,800 1,200 850 1,000 1,000 2,700 1,450

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes Yes Yes Yes Yes

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 1,549 1,110 1,440 729 729 1,099 1,020

UP TO RS. 2,499 UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS ITEL LEPHONE HONOR

Model Smart Selfie it5231 K1 K5 L1 K7 Sleek 9 Honor Bee

Display (inches/res) 2.4/ 240 x 320 1.8/- 2.4/- 2.0/- 2.4/- 2.4/- 4.5/ 854 x 480

Dimension (mm) 124.5 x 54 x 11.4 112 x 46.5 x 13.9 112 x 46.5 x 13.9 123 x 51.8 x 14.9 100 x 42 x 13.4 100 x 42 x 13.4 134.3 x 66.7 X 10

Weight (grams) - 64 64 102 62 62 170

Processor/RAM 360MHz/64Mb 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB ST SC 7732/1GB

Operating system - NA NA NA NA NA Android OS, v4.4

Storage/Expandable 64MB/32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 8GB/32GB Digital Camera/ Rear/Front Camera 0.08MP/0.3MP Digital Camera 0.3 MP Digital Camera 0.1 MP 0.1 MP 8MP/2MP Battery (mAh) 1900 1000 1450 2,500 2500 800 1,730

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/Yes/No

Dual SIM Yes YES YES YES YES YES Yes

Music Player/FM Yes/Yes YES YES YES YES YES Yes/Yes

Launch May, 2016 August '2016 NA OCTOBER' 2016 NA NA May, 2015

Price Rs. 1,335 674 950 999 999 1,325 4,999

114 I AUGUST 2017 MYMOBILE MYGUIDE

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS HITECH IN-FOCUS INTEX

Model Amaze S9 Air A8 Bingo 10 (M415) Bingo 21 (M 430) Aqua Fish Cloud Glory 4G Cloud String HD

Display (inches/res) 4.5 /- 5.0/ 540 x 960 4.5/ 480 x 854 4.5/ 854 x 480 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280

Dimension (mm) 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95 142.4x72x9.6 134.2 x 68 x 9 144.5 x 72.5 x 8.7

Weight (grams) 150 152 140 152 150 120 150

Processor/RAM ST 7731/512MB ST 7731/1GB MT 6580A/1GB ST Shark/2GB Quad core/2GB MT 6735M/ 1GB SC 9832A/ 1GB

Operating system 5.1 Lollipop 5.2 Lollipop Android OS, 6.0 Android 5.1 Sailfish 2.0 Android 6.0 Android 5.1

Storage/Expandable 4GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 16GB/32GB 8GB/ 32GB 8GB/ 32GB

Rear/Front Camera 5MP/2MP 8MP/2MP 5MP/5MP 8MP/5MP 8MP/2MP 5MP/2MP 8MP/2MP

Battery (mAh) 1,400 2,000 2,000 2,300 2500 1,800 2,200

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch - - April, 2016 March, 2016 February,2016 June, 2016 May, 2016

Price Rs. 2,999 4,999 4,399 5,499 5,499 3,999 5,599

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS INTEX ITEL LEPHONE

Model Aqua Classic 2 E4 Power Pro it1410 Wish it1507 Wish it1407 W2 W7

Display (inches/res) 5/480/854 4/480/800 4/ 800 x 480 5/854 x 480 4/WVGA/TN 4.5/ 854x480 5 /854X480

Dimension (mm) 145.2x72.6x10.9 124.1x64.2x9.8 124x64.7x12.2 144.4 x 73 x 8.5 125x64.3x10.9 134.5x68x10.2 143X6.72X5.10mm

Weight (grams) 136 - - - 126 177 Quad core, 1.2 Quad core, 1.2 qcta-core/1GB Dual core, 1.3 Processor/RAM quad-core/1GB GHz/512MB GHz/512MB GHz/512MB 1.5GHz,/ 1 GB 1.3GHz Quad Core Operating system Android 6.0 Android 6.0 Android4.4 Android 5.1 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 8 GB/ 32 GB 1GB/8GB/32GB

Rear/Front Camera 5MP/2MP 2MP/2MP 2.0MP/0.3MP 5.0MP/2.0MP 2.0MP/0.3MP 2 MP 5MP/2MP

Battery (mAh) 2200 1800 2,800 2,400 1500mAh, Li-ion 1,300 2,000

2G/3G/4G Yes/Yes/No Yes/Yes/yes Yes/Yes/No Yes/Yes/No Yes/Yes/No YES Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes YES Yes/Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes YES Yes

Launch May, 2016 April, 2016 April.2016 OCTOBER' 2016 Launched

Price Rs. 4,600 3,333 3,339 5,063 2,989 4,699 4,999 www.mymobileindia.com AUGUST 2017 I 115 MYGUIDE

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS LEPHONE LYF MICROMAX VIDEOCON

Model W7+ Flame 1 Wind 7i Canvas Juice 3 Q393 Canvas Spark 3 Canvas Bolt Selfie Delite11

Display (inches/res) 5/1280X720 4.5/854 x 480 5/1280x720 5.0/720 x 1280 5.5/720x1280 4.5/854x480 5/1280x720

Dimension (mm) 143.6X72.5X9.1 132.6 x 66.2 x 9.3 143.5x72x8.7 NA - - 146.66X74.3X10.52

Weight (grams) 151 138 156 NA - - 151

Processor/RAM 1.3GHz Quad Core QS 210/1GB QS 210/1GB MT6580/2GB quad-core/1GB MTK6735/1GB Quad-core/1GB

Operating system Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 1GB/8GB/32GB 8GB/128GB 8GB/128GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB

Rear/Front Camera 5MP/5MP 5MP/5MP 8MP/5MP 8MP/2MP 8MP/5MP 5MP/5MP 5MP/2MP

Battery (mAh) 1,800 2,000 2,250 4,000 2,500 1,750 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes/Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch Launched February, 2015 NA March, 2016 May, 2016 NA

Price Rs. 5,999 5,499 4,999 4,171 4,848 4,849 5,840

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 MODELS

PARAMETERS ZIOX

Model Astra Metal 4G Astra Colors 4G Astra NXT+ Zi-34 Astra Prism Astra Zing Astra Zoom

Display (inches/res) 5/480X854 5/720X1280 4.0/- 3.5/- 5.0/- 4.0/- 4.0/-

Dimension (mm) 143.8X73.3X10.4 142.9X71.65X11 125.4X64.2X13 116.2X61.4X11.3 134.4X67X10.1 124X64X10.1 125 x 64 x 10.2

Weight (grams) 171 182 130 108 119 105 107 1.5Ghz Quad-core Processor/RAM ARM Spreadtrum 512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore 1.2 GHz Quadcore 1.2 GHz Quadcore Operating system Android 6.0 Android 6.0 Android 6.0 Android 4.4.2 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 1GB/8GB 1GB/8GB 1GB/8GB 256 MB/512 MB 512 MB/4GB 512MB/4GB 512MB/8GB

Rear/Front Camera 5MP/2MP 5MP/5MP 2MP/0.3MP 0.3MP/ 0.3MP 0.3MP/2MP 0.3MP/2MP 0.4MP/0.3MP

Battery (mAh) 3,000 4,000 2,000 1,200 1,700 1,400 1,450

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes Yes Yes Yes Yes Yes

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 5,553 6,499 3,703 2,993 3,813 3,653 3,703

116 I AUGUST 2017 MYMOBILE MYGUIDE

Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS ZIOX ASUS Zenfone 2 Laser Model Astra Zing+ Astra NXT Astra NXT 4G Astra Force 4G ZE550KL Zenfone Max Zenfone C ZC451CG Display (inches/res) 5.0/- 4.0/- 4.0/- 5.0/- 5.5/720 x 1280 5.5/ 720 x 1280 4.5/480 x 854

Dimension (mm) 146.4X73.6X10.1 125X65X10 123.5*64.2*10.5 144X73.5X10 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 136.5 x 67 x 10.9

Weight (grams) 107 110 111 172 170 202 150 SC9832A Processor/RAM 1.2 GHz Quadcore 1.2 GHz Quadcore SC9832A QS 410/2GB QS 615/ 2GB, 3GB IA Z2520/ 1GB Quad-core ARM Quad-core ARM Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.0 Android 6.0 Android 4.4

Storage/Expandable 512MB/8GB 512MB/4GB 4GB/512MB 1GB/16GB 16GB/128GB 16GB/32GB, 64GB 8GB/64GB

Rear/Front Camera 0.3MP/5MP 2MP/0.3MP 2MP/0.3MP 5MP/5MP 13MP/5MP 13MP/5MP 5MP/0.3MP

Battery (mAh) 2,000 1,600 1,450 3,000 3,000 5,000 2,100

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes Yes Yes Yes/No Yes/Yes Yes/Yes

Launch Launched Launched Launched Launched August, 2015 May, 2016 January, 2015

Price Rs. 4,323 3,603 3,599 6,053 9,299 9,325/ 12,999 5,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS CELKON COOLPAD

Model Q550 Note 3 Lite Mega 2.5D Note 3 Plus Mega 3 Note 3 Note 3s

Display (inches/res) 5.0/720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920 5.5/1280x720 5.5/720 x 1280 5.5/1920x1080

Dimension (mm) 145.6 x 71.8 x 8 140.8 x 70.4 x 8.9 153x77x8 151.9 x 77 x 9.3 154.4x76.8x8.35 152 x 77 x 9 154.5x77x8.6

Weight (grams) 149 141 141 168 171 150 167

Processor/RAM Broadcom/2GB MT6735/3GB Quad core/3GB MT6753/3GB octa-core/2GB MT6753/3GB octa-core/3GB

Operating system Android Kitkat 4.4.2 Android 5.1 Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android6.0

Storage/Expandable 16GB/32GB 16GB/32GB 16GB/32GB 16GB/64GB 16GB/64GB 16GB/64GB 32GB/32GB

Rear/Front Camera 8MP/2MP 13MP/5MP 8MP/8MP 13MP/5MP 8MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,500 2,500 2,500 3,000 3,050 3,000 2,500

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes

Launch 2,014 January, 2016 August, 2016 May, 2016 November,2016 October, 2015 November,2016

Price Rs. 7,499 6,999 6,999 8,999 6,999 8,999 9,999 www.mymobileindia.com AUGUST 2017 I 117 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS COOLPAD GIONEE HONOR HITECH IN-FOCUS

Model Note 5 Lite P 7 Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680

Display (inches/res) 5/1280X970 5.0/720x1280 5.5/1920x1080 4.8/720 x 1280 5.0/720 x 1280 5.0/720 x 1280 5.5/720x1280

Dimension (mm) 145.3X72.3X8.7 NA NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25

Weight (grams) 148 NA NA 160 152 146 158

Processor/RAM MT6735/3GB Quad-core/2GB Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB

Operating system Android6.0 Android 6.0 Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1

Storage/Expandable 16GB 16GB 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB

Rear/Front Camera 13MP/8MP 8MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 8MP/8MP 13MP/13MP

Battery (mAh) 2,500 2,300 3,100 4,000 3,500 2,500 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes NA Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes NA Yes/- Yes/Yes Yes/Yes Yes/Yes

Launch March, 2017 December,2016 October, 2016 February, 2016 - June, 2015 December, 2015

Price Rs. 8,199 9,999 9,999 8,499 6,999 6,999 8,999

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS IN-FOCUS INTEX I-SMART ITEL

Model M810 Aqua S7 Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Wish it1512

Display (inches/res) 5.5/1080x1920 5.0/720x1280 4.5/ 480 x 854 5.0/ 720 x 1280 5.0/480 x 854 5.0/720 x 1280 5.0/FWVGA/TN

Dimension (mm) 153.70 x 76.20 x 6.99 142.5x72.5x8.7 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 143x72x8.65

Weight (grams) 155 150 130 146 155 170 -

Processor/RAM QS 801/ 2GB Quad core/3GB MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB Quad core/1GB

Operating system Android 5.0 Android 6.0 Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Android 6.0

Storage/Expandable 16GB/64GB 16GB/64GB 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 8GB/32GB

Rear/Front Camera 13MP/5MP 13MP/5MP 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 5.0MP/2.0MP

Battery (mAh) 2,600 3,200 1,900 2,200 2,100 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch July, 2015 September, 2016 May, 2016 June, 2016 September, 2016 September, 2015 June, 2016

Price Rs. 9,999 9,499 6,499 8,999 6,499 6,999 6,000

118 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS ITEL KARA LAVA

Model Power Pro it1553 Selfie Pro it1511 Mega 4 Mega 2 X10 Pixel V2 X50+

Display (inches/res) 5.5/- 5.0/1280 x 720 5.0/HD IPS 5.0/HD IPS 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720

Dimension (mm) 138.5x69.5x9.8 138.5x69.5x9.8 152.4X77.1X9.5 152.4X77.1X9.5 142 x 70.8 x 7.9 141.6 x 70.8 x 7.6 155x71.8x8.85

Weight (grams) - - 184 184 133 128 155 1.3GHz Quad Core 1.3GHz Quad Core Processor/RAM Quad core/1GB Quad core/1GB Quad core /3GB Quad Core/ 2GB quad-core/2GB (64bit) (64bit) Operating system Android 5.1 Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/32GB 8GB/32GB 1GB/16GB 2GB/16GB 16GB/32GB 16GB/32GB 32GB/32GB

Rear/Front Camera 8.0MP/2.0MP 8.0MP/2.0MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP

Battery (mAh) 5,050 2,500 2,000 3,000 2,900 2,500 2,800

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes Yes 152.4X77.1X9.5 Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 April, 2016 Launched Launched November, 2015 September, 2015

Price Rs. 7,290 6,999 7,499 9,099 9,999 8,499 9,199

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LEPHONE LENOVO

Model W12 W11 K5 Vibe P1m K5 Plus K3 Note K6 Power

Display (inches/res) 5.0/1280X720 5.0/1280X720 5.0/ 720 x 1280 5.0/720 x 1280 5.0/1080 x 1920 5.5/1080 x 1920 5.0/1920x1080

Dimension (mm) 145.2X72.4X10 144X72.4X9.5 142 x 71 x 7.99 141 x 71.8 x 9.3 142 x 71 x 8.2 152.6 x 76.2 x 8 141.9x70.3x9.3

Weight (grams) 148 161 142 148 142 150 145

Processor/RAM 1.3GHz Quad Core 1.3GHz Quad Core QS 415/ 2GB MT6735P /2GB QS616/2GB MT6752 /2GB QS 430/3GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 5.1 Android 5.0 Android 6.0

Storage/Expandable 1GB/16GB/32GB 1GB/16GB/32GB 16GB/ Yes 16GB/32GB 16GB/32GB 16GB/32GB 32GB/128GB

Rear/Front Camera 8MP/2MP 8MP/2MP 13MP/ 5MP 8MP/5MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 2,000 2,000 2,750 4,000 2750 2,900 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes/Yes

Launch Launched Launched June, 2016 September, 2015 April, 2016 March, 2015 November,2016

Price Rs. 6,399 6,999 6,999 7,499 8,499 9,999 9,999 www.mymobileindia.com AUGUST 2017 I 119 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS LYF LG MICROMAX

Model Wind 5 K7 Canvas Unite 4 Canvas Amaze 2 Canvas XP 4G Canvas 5 Canvas Unite 4 Pro

Display (inches/res) 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280 5.0/720 x 1280 5.2/1080 x 1920 5.0/ 1280 x 720

Dimension (mm) 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA NA NA NA

Weight (grams) 137 NA NA NA NA NA 1.1GHz Quad Core/ MT6735P/ 1GB MT6735P/3GB Processor/RAM 1.5GB MTK 6735P/1GB QS415/ 2GB MT6753/3GB Quad core/ 2GB Operating system Android 5.1 Android 5.0 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1 Android 5.1

Storage/Expandable 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB 16GB/32GB 16GB/64GB 16GB/32GB

Rear/Front Camera 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP 8MP/2MP 13MP/5MP 8MP/5MP

Battery (mAh) 2,000 2,125 2,500 2,500 2,000 2,900 3,900

2G/3G/4G Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes

Launch June, 2016 January, 2016 June, 2016 June, 2016 May, 2016 November, 2015 June, 2016

Price Rs. 6,599 8,690 6,999 7,499 7,499 9,999 7,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS MICROMAX MOTOROLA NOKIA PANASONIC SAMSUNG

Model Canvas Sliver 5 Play Moto E4/Plus NEW Nokia 3 P55 Max NEW Galaxy J1 4G Galaxy On5

Display (inches/res) 4.8/720 x 1280 5.0/720x1280 5/5.5/1280x720 5.0/1280X720 5.5/1280x720 4.3/480x800 5.0/720 x 1280

Dimension (mm) 5.1mm thick 144.4x72x9.9 144.5x72x9.3/ 143.4x71.4x8.4 152 x 72.6 x 8.7 129x68.2x8.9 142.3 x 72.1 x 8.5 155x77.5x9.55 Weight (grams) 97 137 150,/181 NA 180 131 149

Processor/RAM QS 410 /2GB QS 410/2GB MTK6737 MT 6737 MTK6737 Quad-core/1GB Quad-core/1.5GB

Operating system Android 5.0.2 Android 6.0 Android 7.1.1 Android 7.0 Android 7.0 Android 4.4 KitKat Android 5.1

Storage/Expandable 16GB/No 16GB/128GB 2/16/3/32GB 16GB/128GB 3GB/16GB 4GB/256GB 8GB/128GB

Rear/Front Camera 8MP/5MP 8MP/5MP 8MP/5MP/13MP/5MP 8MP/8MP 13MP/5MP 5MP/2MP 8MP/5MP

Battery (mAh) 2,000 2,800 28,00/5,000 2,650 5,000 2,050 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes No Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch 2,015 September, 2016 August, 2017 July, 2017 August, 2017 Januray 2017 October, 2015

Price Rs. 8,387 8,999 8,999/9,999 9,499 8,499 6,890 7,490

120 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS SAMSUNG TCL XIAOMI

Model Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562 2 Prime Redmi 3S/ 3s Prime

Display (inches/res) 5.0/ 1280 x 720 5.0/ 1280 x 720 5.0/720x1280 5.5/ 1280x720 5.5/1920x1080 4.7/720 x 1280 5.0/1280X720

Dimension (mm) 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8 134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5

Weight (grams) 149 138 138 156 150 133 144

Processor/RAM Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB QS 410/2GB QS 430/ 2GB, 3GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4 Android 6.0

Storage/Expandable 16GB/128GB 8GB/128GB 16GB/128GB 16GB/32GB 32GB/64GB 16GB/32GB 16GB, 32GB/128GB

Rear/Front Camera 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP

Battery (mAh) 2,600 2,600 2,600 2,500 2,960 2,200 4,100

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch July, 2016 July, 2016 July,2016 July, 2016 July,2016 August, 2015 August, 2016

Price Rs. 7,990 9,750 9,490 6,999 9,999 6,999 6,999/ 8,999

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS XIAOMI VIDEOCON

Model Redmi Note Prime Redmi 3s Plus Redemi Note 4 Graphite2 Graphite1 Delite21

Display (inches/res) 5.5/720 x 1280 5.5/1080 x 1920 5.0/1280x720 5.5/1080X1920 4.5/1280x720 4.5/1280x720 5.0/1280x720

Dimension (mm) 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 137.55X70.28X10 136.76X69X10 146.66X74.3X10.52

Weight (grams) 185 164 144 165 129 127 151

Processor/RAM QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB, 4GB Quad-core/1GB Quad-core/1GB Quad-core/2GB

Operating system Android 4.4 Android 5.0.2 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 8GB/64GB 8GB/64GB 16GB/32GB

Rear/Front Camera 13MP/5MP 16MP/5MP 13MP/5MP 13MP/5MP 5MP/2MP 5MP/2MP 8MP/2MP

Battery (mAh) 3,100 4,000 4000/4100 4,100 2,000 2,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes (Hybrid) Yes Yes Yes

Music Player/FM Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes Yes/Yes Yes/Yes

Launch December, 2015 March, 2016 October,2016 January, 2017 NA NA NA

Price Rs. 7,999 9,999/ 11,999 9,499 9,999 6,299 6,499 7,200 www.mymobileindia.com AUGUST 2017 I 121 MYGUIDE

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 MODELS

PARAMETERS VIDEOCON YU ZEN ZOPO

Model Krypton3 Ultra30 Ultra50 Yunique Yuphoria Cinemax 3 ZP331

Display (inches/res) 5.0/1280x720 5.0/1920X1080 5.0/1920X1080 4.7/720x1280 5.0/720x1280 5.5/720x1280 4.5/ 854 x 480

Dimension (mm) 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35 133 x 65.7 x 8.5

Weight (grams) 153 153 186 128 143 August,2016 113

Processor/RAM Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB Quad core/2GB Quad core/1GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1 Android 5.1 Android 5.1

Storage/Expandable 16GB/32GB 32GB/64GB 32GB/64GB 8GB/32GB 16GB/32GB 16GB/32GB 8 GB/64 GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/5MP 8MP/2MP 8MP/5MP 5MP/3.2MP 5 MP/2 MP

Battery (mAh) 3,000 4,000 3,000 2,000 2,230 2,900 1,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch NA NA NA September, 2015 May, 2015 August, 2016 -

Price Rs. 7,999 9,990 9,990 6,300 6,499 6,999 7,500

RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS ZTE ASUS COOLPAD Zenfone 2 Zenfone 3 Zenfone 3S Max Model Blade V6 Zenfone Selfie Zenfone 3 lazer Coolpad Note 5 (2GB/4GB) Max(ZC520TL) (ZC521TL) Display (inches/res) 5.0/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920 5.5/1920x1080 5.2/1280x720 5.2/1280X720 5.5/1920x1080

Dimension (mm) 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8 149x76x7.9 149x73.7x8.55 149x73.7x8.55 NA

Weight (grams) 122 170 170 148 NA

Processor/RAM MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB QS 430.4GB Quad-core/3GB Octa-core/3GB QS 617/4GB

Operating system Android 5.1 Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB 32GB/128GB 32GB/32GB 32GB2TB 32GB/64GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/13MP 13MP/8MP 13MP/5MP 13MP/8MP 13MP/8MP

Battery (mAh) 2,500 3,000 3,000 3,000 4,100 5,000 4,010

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/- Yes/- Yes/Yes/Yes Yes/No Yes/No Yes/Yes

Launch July, 2016 March, 2015 August, 2015 October,2016 November,2016 feb 20917 October, 2016

Price Rs. 9,999 13,999, 18,999 10,999/ 16,999 18,999 12,999 14,999 10,999

122 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS COOLPAD GIONEE HONOR HTC

Model Cool 1 F 103 Pro Marathon M5 Lite Honor 5C Honor 6X Desire 630

Display (inches/res) 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280 5.2/ 1920 x 1080 5.5/ 1080 x 1920 5.5/1080X1920 5.0/ 1280 x 720

Dimension (mm) 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15 150.9X76.2X8.2 146.9 x 70.9 x 8.3

Weight (grams) 173 142 182 156 158 162 140

Processor/RAM 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB Kirin 650/ 2GB QS 616 /2GB Kirin 655 QS 400/2GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0

Storage/Expandable 32GB 16GB/128GB 32GB/128GB 16GB/128GB 16GB/128GB 32GB/64GB 16GB/2TB

Rear/Front Camera 13MP/8MP 13MP/5MP 8MP/5MP 13MP/8MP 13MP/5MP 12 and 2MP/8MP 13MP/5MP

Battery (mAh) 4,000 2,400 4,000 3,000 3,000 3,340 2,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes/No Yes/- Yes/No Yes/No

Launch January, 2017 July, 2016 December, 2015 June, 2016 January, 2016 Jnauray 2017 February, 2016

Price Rs. 13,999 11,999 13,000 10,999 12,999 12,999 14,990

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS INFOCUS KARA LAVA LEECO LENOVO

Model Epic 1 Mega 1 V5 Le 1S Le 2 Phab 2 Vibe K4 Note

Display (inches/res) 5.5/1920x1080 5.5/- 5.5/720x1280 5.5/1080x1920 5.5/ 1920 x 1080 6.4/1920x1080 5.5/1080x1920 153.67 X 76.45 X Dimension (mm) 153x76x8.4 152.4X77.1X9.5 151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7 175x89.5x6.89 9.14 Weight (grams) 184 153 169 153 225 158 1.5GHz Quad Processor/RAM Decca-core/3GB Quad core/3GB "MT H X10/3GB" QS 652/ 3GB MTK8735/3GB MT 6753/3GB Core(64bit) Operating system Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0 Android 5.1.

Storage/Expandable 32GB/128GB 3GB/32GB 16GB/32GB 32GB/No 32GB/No 32GB/128GB 16GB/128GB

Rear/Front Camera 16MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 16MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,000 4,000 3,000 3,000 3,000 4,050 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes

Dual SIM Yes Yes Yes/Yes Yes Yes Yes Yes/Yes

Music Player/FM Yes/Yes Yes Yes Yes/No Yes/No Yes/Yes Yes

Launch November,2016 Launched January, 2016 January, 2016 June, 2016 December,2016 January, 2016

Price Rs. 12,999 12,999 11,299 10,999 11,999 11,999 11,999 www.mymobileindia.com AUGUST 2017 I 123 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LENOVO LYF LG

Model Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus Water 7 F1 K 10

Display (inches/res) 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/1080 x 1920 5.5/1920x1080 5.3/1280 x 720

Dimension (mm) 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 155.3 x 77.2 x 8.55 155.5x77.6x7.9 146.6x74.8x8.8

Weight (grams) 132 229 165 218 160 153 140

Processor/RAM MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB QS 615/ 2GB QS 617/3GB QS 410/2GB

Operating system Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.0

Storage/Expandable 32GB/128GB 32GB/64GB 32GB/128GB 32GB/128GB 16GB/128GB 32GB/128GB 16GB/32GB

Rear/Front Camera 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13MP/5MP 16MP/8MP 13MP/5MP

Battery (mAh) 2,420 3,500 3,500 4,050 3,000 3,200 2,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch November, 2015 October, 2015 Jaunuary,2016 November,2016 June, 2016 October,2016 January, 2016

Price Rs. 12,999 14,999 13,499 14,999 12,999 13,099 12,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS LG MICROMAX MOTOROLA

Model X Screen G4 Stylus Canvas 6 Canvas 6 Pro Turbo Edition Moto G4 Moto G4 Plus

Display (inches/res) 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280 5.5/ 1920 x 1080 5.5/ 1920X1080

Dimension (mm) 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6 153 x 76.6 x 7.9 153X76.6X9.8

Weight (grams) 120 163 - - 155 155 155

Processor/RAM QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB QS 617/2GB QS 617/2GB,3GB

Operating system Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1 Android 6.0.1 Android 6.1

Storage/Expandable 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB 16GB/128GB 16GB, 32GB/128GB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/5MP 16MP/5MP

Battery (mAh) 2,300 3,000 3,000 3,000 2,470 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No Yes/No Yes

Launch July, 2016 May, 2015 May, 2016 May, 2016 2,015 May, 2016 May,2016

Price Rs. 12,990 13,869 13,999 13,999 9,999 12,499 13,499/ 14,999

124 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS MOTOROLA NOKIA NUBIA PANASONIC

Model G5 Plus Nokia 5 Nokia 6 Z11 Mini N1 Eluga Note Eluga Arc

Display (inches/res) 5.2/1980X1080 5.2/ 720x1280 5.5/1920X1080 5.0/1920x1080 5.5/1920x1080 5.5/ 1920 x 1080 4.7/720x1280

Dimension (mm) 153X76X9.6 149.7 x 72.5 x 8.05 154 x 75.8 x 7.85 141.4x70x8 150.9x79x8.9 146.00x74.50 8.10 139 x 67 x 8.10

Weight (grams) 155 NA NA 138 190 142 130

Processor/RAM QS 625 Octa-core QS 430 QS 430 QS/3GB MTK P10/3GB Octa Core/3GB QS 410/2GB

Operating system Android 7.0 Android 7.1.1 Android 7.1.1 Android 5.1 Android 6.0 Android 6.0 Android 5.1

Storage/Expandable 16GB/32GB 2GB/16GB 3BG/32GB 32GB/200GB 32GB/128GB 32GB/32GB 16GB/32GB

Rear/Front Camera 12MP/5MP 13MP/8MP 8MP/16MP 16MP/8MP 13MP/13MP 16MP/5MP 8MP/5MP

Battery (mAh) 3,000 3,000 3,000 2,800 5,000 3,000 1,800

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No No yes yes Yes Yes

Music Player/FM Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch March, 2017 July, 2017 July, 2017 October,2016 December,2016 July, 2016 April,2016

Price Rs. 14,999 12,899 14,999 12,999 11,999 13,290 12,490

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS PANASONIC MOTOROLA SAMSUNG

Model Eluga Pulse X (2nd Gen) Galaxy On7 Galaxy J5 Galaxy J Max Galaxy J5 (2016) Galaxy J7

Display (inches/res) 5.5/1280X720 5.2/1080 x 1920 5.5/1280 x 720 5.0/1280 x 720 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280

Dimension (mm) 139 x 67 x 8.10 140.8 x 72.4 x 9.9 77.5x151.8x8.2 142.1 x 71.8 x 7.9 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5

Weight (grams) 152 144 171 146 NA 158 171

Processor/RAM Quad-core/3GB QS801 /2GB Quad-core/1.5GB Quad-core/1.5GB Quad core/1.5GB QS 410/2GB Octa Core/1.5GB

Operating system Android 6.0 Android 4.4.4 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1

Storage/Expandable 16GB/128GB 16GB, 32GB/64GB 8GB/128GB 8GB/128GB 8GB/200GB 16GB/128GB 16GB/128GB

Rear/Front Camera 13MP/5MP 13MP/2MP 13MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,000 2,300 3,000 2,600 4,000 3,100 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/No Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch March, 2017 2,015 October, 2015 June, 2015 July, 2016 May, 2016 2,015

Price Rs. 10,990 16,999/ 17,999 11,990 11,390 13,400 13,990 14,250 www.mymobileindia.com AUGUST 2017 I 125 MYGUIDE

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS SAMSUNG XIAOMI VIDEOCON VIVO

Model J5 Prime Galaxy On7 Pro Mi 4i Mi Max Cube3 Y51L Y55L

Display (inches/res) 5.0/1080x720 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080 5.0/1280x720 5.0/ 540x960 5.2/1280x720

Dimension (mm) 142.8x69.5x8.1 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5 144.5X73.14X9.74 143.80 x 71.70 x 7.52 147.9x72.9x7.5

Weight (grams) 143 171 130 203 152.5 157 142

Processor/RAM Quad-core/2GB Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB Quad-core/3GB QS 410/2GB QS 430/2GB

Operating system Android 6.0 Android 6.0 Android 5.0 Android 6.0 Android 6.0 Android 5.0.2 Android 6.0

Storage/Expandable 16GB/256GB 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB 32GB/64GB 16GB/128GB 16GB/128GB

Rear/Front Camera 13MP/5MP 8MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 8MP/5MP 8MP/5MP

Battery (mAh) 2,400 3,000 3,120 4,850 3000 2,350 2,650

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/No Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yes

Launch September,2016 July, 2016 April, 2015 June,2016 NA January, 2016 October,2016

Price Rs. 14,790 11,190 11,999/ 14,999 14,999 10,490 10,700 11,980

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 MODELS

PARAMETERS VIVO YU ZOPO YUREKA PLUS Model Y55S (YU5510A,YU5510 ) Yunicorn Yureka Note ZP350 ZP370 Hero 1 Display (inches/res) 5.2/1280x720 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720

Dimension (mm) 147.9x72.9x7.5 155 x 78 x 9 153.3X75.4X8.5 - 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65

Weight (grams) 142 154 172 - 137 167 136

Processor/RAM QS 425/3GB QS 615/2GB MT Helio P10/4GB MTK6753T/3GB Quad-core/1GB Ouad-core/1GB Quad-core/2GB

Operating system Android 6.0 Android 4.4.4 Androis 5.1.1 Android 5.1.1 Android 5.1 Android 5.1 Android 5.1

Storage/Expandable 16GB/256GB 16GB/32GB 32GB/128GB 16GB/Yes 8GB/64GB 8GB/64GB 16 GB/64 GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/5MP 13MP/8MP 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP

Battery (mAh) 2,730 2,500 4,000 4,000 2,100 3,000 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch March, 2017 July, 2015 May,2016 April, 2016 NA NA NA

Price Rs. 12,490 8,999 12,999 13,499 10,000 11,000 14,500

126 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 10,000 – RS. 14,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS ZOPO ASUS GIONEE ZENFONE 2 LASER ZENFONE 3 Model Z1 ZE601KL MAX(ZC553KL) Mark 1 Marathon M5 S6 S6s Display (inches/res) 5.5/1920 x 1080 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560 5.5/ 720 x 1280 5.5/ 720 x 1280 5.5/1920x1080

Dimension (mm) 155.7 x 77.3 x 8.9 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7 152 x 76 x 8.6 151.9 x 74.6 x 6.9 154.5x75.6x8.15

Weight (grams) 175 190 175 190 211 147 166 1.3GHZ OCTA Processor/RAM QS 801/3GB QS 616/3GB QS 430/3GB Helio X10 /3GB MT6735/3GB MT6753T /3GB CORE/3GB Operating system Android 5.1.1 Android 5.0 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0

Storage/Expandable 64GB/No 32GB/128GB 32GB/128GB 32GB/- 32GB/128GB 32GB/128GB 32gb/128gb

Rear/Front Camera 13MP/8MP 13MP/5MP 16MP/8MP 21MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 4,100 3,000 4,100 3,100 6,020 3,150 3,159

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/- Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 December, 2015 November,2016 April,2016 November,2015 November, 2015 August,2016

Price Rs. 13,499 16,499 17,999 19,999 17,500 19,999 17, 999

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS HTC LENOVO

Model Desire 728 LTE Desire 828 Desire 825 HTC 10 Lifestyle Vibe P1 Vibe Shot Vibe X3

Display (inches/res) 5.5/ 720 x 1280 5.5/720 x 1280 5.5/ 1280 x 720 5.5/1920x1080 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920

Dimension (mm) 157.9 x 77.8 x 7.8 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 156.9x76.9x7.7 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3

Weight (grams) 153 148 155 155 187 145 175

Processor/RAM MT6753/2GB MT6753/1.5GB QS 400/2GB QS 400/3GB QS615 /2GB QS 615/3GB QS 808 /3GB

Operating system Android 5.1.1 Android 5.1 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 5.1

Storage/Expandable 16GB/200GB 16GB/2TB 16GB/2TB 32GB/2TB 32GB/128GB 32GB/128GB 32GB/128GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 16MP/8MP 21MP/8MP

Battery (mAh) 2,800 2,800 2,700 2,700 5,000 3,000 3,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/-

Launch November, 2015 November, 2015 February, 2016 September,2016 October, 2015 June, 2015 December, 2015

Price Rs. 15,500 18,700 14,490 15,990 15,499 18,500 19,999 www.mymobileindia.com AUGUST 2017 I 127 MYGUIDE

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS LENOVO LYF MOTOROLA NEXTBIT OPPO SAMSUNG

Model Z2 Plus Earth 1 Earth 2 Robin F1 S Galaxy J7 (2016)

Display (inches/res) 5.0/1920x1080 5.5/1080x1920 5.0/1920x1080 5.5/1080 x 1920 5.2/ 1080 x 1920 5.5/1280x720 5.5/1280x720

Dimension (mm) 140.2x60x6.2 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9 149 x 72 x 7 154 x 76 x 7.38 76 x 151 x 7.8

Weight (grams) 150 162.5. 140 169 NA 160 169

Processor/RAM QS 820/3GB,4GB QS 615/3GB QS 615/3GB QS615 /2GB QS 808/3GB MTK 6750/3GB 7870/2GB

Operating system Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1 Android 6.0 32GB/ 100GB Storage/Expandable 32GB,64GB/128GB 32GB/32GB 32GB/64GB 16GB,32GB/128GB (ONLINE) 32GB/128GB 16GB/128GB Rear/Front Camera 13MP/8MP 13MP + 2MP/5MP 13MP/13MP 21MP/5MP 13MP/5MP 13MP/16MP 13MP/5MP

Battery (mAh) 3,500 3,500 2500 3,630 2,680 3,075 3,300

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No No Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/No Yes/No Yes/Yes

Launch September,2016 January, 2016 Sept, 2015 May, 2016 August, 2016 May, 2016

Price Rs. 19,999 19,499 19,999 16,999/ 17,999 19,999 17,990 15,990

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 MODELS

PARAMETERS SAMSUNG VIVO XIAOMI

Model Galaxy On8 On Nxt J7 Prime J7 Max V3 V5 MI Max 2 NEW

Display (inches/res) 5.5/1920x1080 5.5/1920x1080 5.5/1920x1080 5.7/1920x1080 5.0/1280×720 5.5/1280x720 6.44/1080 x 1920

Dimension (mm) 151.7x76x7.8 151.7x75x8 151.7x75x8 151.7x75x8.1 143.6 x 71 x 7.5 153.8x75.5x7.55 174.1 x 88.7 x 7.6

Weight (grams) 169 167 167 167 138 154 211

Processor/RAM Octa-core/3GB Octa-core/3GB Octa-core/3GB Octa-core MT QS 616/3GB octa-core/4GB QS 625/4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 7.0 Android 5.1 Android 6.0 Android 7.1.1

Storage/Expandable 16GB/128GB 32GB/256GB 16MP/256GB 4GB/32GB 32GB/128GB 32GB/128GB 64/128GB

Rear/Front Camera 13MP/5MP 13MP/8MP 13MP/8MP 13MP/13MP 13MP/8MP 13MP/20MP 12/5MP

Battery (mAh) 3,300 3,300 3,300 3,300 2,550 3,000 5,300

2G/3G/4G Yes/yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes

Launch September,2016 October,2016 September,2016 July, 2017 May, 2016 November,2016 August, 2017

Price Rs. 15,900 18,490 18,790 17,900 17,980 18,288 16,999

128 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS ZOPO APPLE ASUS BLACKBERRY COOLPAD GIONEE

Model SPEED 7 PLUS iPhone 5S Zenfone 3 Zenfone 3 Ultra DTEK 50 Max M5 Plus

Display (inches/res) 5.5/ 1920 x 1080 4.0/640 x 1136 5.2,5.5/(1920x1080) 6.8/(1920x1080) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080

Dimension (mm) 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8 147x72.5x7.4 152x75.5x7.6 -

Weight (grams) 164 112 144 233 135 170 210.8g

Processor/RAM Octa-core /3GB Dual-core/1GB QS 625/3GB,4GB QS 652/4GB QS 617/3GB QS 617/4GB Octa Core/3GB

Operating system Android 5.1 iOS 9.2.1 Android 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1

Storage/Expandable 16 GB/64 GB 16GB,32GB,64GB/No 32GB,64GB/2TB 64GB/128GB 16GB/2TB 64GB/128GB 64GB/128GB

Rear/Front Camera 13 MP/5.0MP 8MP/1.2MP 16MP/8MP 23MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,000 1,560 1 4,600 3000 2,800 5,020

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes No yes Yes

Music Player/FM Yes/Yes Yes/No Yes Yes Yes/Yes yes Yes/Yes

Launch NA September, 2013 August,2016 August, 2016 November,2016 May, 2016 May, 2016

Price Rs. 17,500 23,000 onwards 21,999/ 27,999 29,999 21,990 24,999 27,000

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS GIONEE HONOR HTC LEECO LG

Model S6 Pro Honor 8 Honor 7 X9 Desire 10 Pro Max 2 Stylus 2

Display (inches/res) 5.5/1920x1080 5.2/1920x1080 5.2/1080 x 1920 5.5/ 1080 x 1920 5.5/1920x1080 5.7/2560X1440 5.7/1280X720

Dimension (mm) 153x75.3x7.6 145.5x71x7.45 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99 156.5x76x7.86 156.8 x 77.6 x 7.99 155 x 79.6 x 7.4

Weight (grams) 170 153 157 170 165 185 145

Processor/RAM octa-core/4GB Kirin 950/4GB HS Kirin 935/3GB MT H X10/ 3GB Helio P10/4GB QS 820/4GB, 6GB Quad Core /2GB

Operating system Android 6.0 Android 6.0 Android 5.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 64GB/256GB 32GB/128GB 16GB/128GB 32GB/2TB 64GB/2TB 32GB, 64GB 16GB/2TB

Rear/Front Camera 13MP/8MP 12MP,12MP/8MP 20MP/8MP 13MP/5MP 20MP/13MP 21MP/8MP 13MP/8MP

Battery (mAh) 3,130 2,900 3,100 3,000 3000 3,100 3,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes yes/yes/yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes Yes yes Yes

Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/No Yes/Yes yes Yes

Launch October,2016 October, 2016 July, 2015 May, 2016 November,2016 June,2016 May,2016

Price Rs. 21,130 29,000 22,999 25,990 26,490 22,999/ 29,999 20,500 www.mymobileindia.com AUGUST 2017 I 129 MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS LG MOTOROLA NUBIA ONEPLUS

Model Stylus 2 Plus Play Z 2 Play Z11 2

Display (inches/res) 5.7/ 1920 x 1080 5.2/ 1080 x 1920 5.7/ 1440 x 2560 5.5/1920x1080 5.5/1920X1080 5.5/1920x1080 5.5/1080p

Dimension (mm) 155 X 79.6 X 7.4 147 x 72.6 x 7.9 153.9 x 76.2 x 11.06 156.4x76.4x6.99 156.2X76.2X5.99 151.8x72.3x7.5 151.8x74.9x9.85

Weight (grams) 146 136 179 165 145 162 175

Processor/RAM Octa Core/3GB QS 808/2GB QS 808/3GB QS 625/3GB QS 626/4GB QS 820/6GB QS 810/3GB&4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.1.1 Android 6.0 Android 5.1

Storage/Expandable 32GB/2TB 16GB,32GB/No 16GB,32GB/128GB 32GB/2TB 64GB/2TB 64GB/2TB 64GB

Rear/Front Camera 16MP/8MP 12.3MP/5MP 21MP/5MP 16MP/5MP 12MP/5MP 16MP/8MP 13MP/5MP

Battery (mAh) 3,000 2,700 3,000 3,510 3,000 3000 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No No Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch July, 2016 October, 2015 September, 2015 October,2016 July, 2017 December,2016 July, 2015

Price Rs. 24,000 24,490/30,645 26,999/ 28,999 24,999 27,999 29,999 22,999

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS ONEPLUS SAMSUNG

Model 3T OnePlus 5 NEW Galaxy A7 Galaxy A5 (2016) Galaxy A7 (2016) Galaxy A5/A7 (2017) J7 Pro

Display (inches/res) 5.5/1920x1080 5.5/1080 x 1920 5.5/1080 x 1920 5.2/1080 x 1920 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920X1080 144.8 x 71 x 7.3/ Dimension (mm) 152.7x74.5x7.35 154.2 x 74.1 x 7.3 151 x 76.2 x 6.3 144.8 x 71 x 7.3 151.5 x 74.1 x 7.3 150.3 x 77.4 x 7.8 151.5X74.1X7.3 Weight (grams) 158 153 141 153 169 157/I86 157 Octa core Processor/RAM QS 821/6GB QS 835/8GB Octa Core/2GB Octa Core/2GB Octa Core/3GB Octa Core/2GB/3GB Exynos/3GB Operating system Android 6.0 Android 7.1.1 Android 5.0.2 Android 5.1.1 Android 5.1.1 Android 6.0 Android 7.0

Storage/Expandable 64GB 64GB 16GB/64GB 16GB/128GB 16GB/128GB 32GB/256GB 64GB 16MP/16MP/16MP/ Rear/Front Camera 16MP/16MP 16MP/16MP 13MP/5MP 13MP/5MP 13MP/5MP 13MP/13MP 16MP Battery (mAh) 3400 3,300 2,600 2,900 3,300 3000/3600 3,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch December.2016 June, 2017 February, 2015 April, 2016 December, 2015 March, 2017 July, 2017

Price Rs. 29,999 32,999 22,900 21,900 25,900 28,990/33,490 20,900

130 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 MODELS

PARAMETERS SMARTRON SONY

Model t phone Xperia C4 Xperia XA Xperia Z3+ Xperia C5 Ultra Dual Xperia M5 Dual Xperia XA Ultra

Display (inches/res) 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720 5.2/ 1080 x 1920 6.0/1080 x 1920 5.0/ 1080 x 1920 6.0/1920x1080

Dimension (mm) 158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 146.3 x 71.9 x 6.9 164.2 x 79.6 x 8.2 145 x 72 x 7.6 164x79x8.4

Weight (grams) 149 147 137 144 187 143 202

Processor/RAM QS 810/4GB MT6752/2GB MTK H P10/2GB QS 810 /3GB MTK6752/2GB MT H X10/3GB MT6755/3GB

Operating system Android 6.0 Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 64GB/128GB 16GB/200GB 16GB/200GB 32GB/128GB 16GB/200GB 16GB/200GB 16GB/200GB

Rear/Front Camera 13MP/4MP 13MP/5MP 13MP/5MP 20.7MP/5MP 13MP/13MP 21.5MP/13MP 21.5MP/16MP

Battery (mAh) 3,000 2,600 2,300 2,930 2,930 2,600 2,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/yYes Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes

Launch July,2016 June, 2015 May, 2016 June, 2015 August, 2015 September, 2015 July,2016

Price Rs. 22,999 20,800 20,990 26,990 27,799 27,990 29,990

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 30,000 AND ABOVE MODELS

PARAMETERS XIAOMI VIVO APPLE

Model Mi 5 X5 Pro V3 Max V5 Plus iPhone 6 iPhone 6Plus iPhone SE

Display (inches/res) 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136

Dimension (mm) 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6

Weight (grams) 129 151 168 159 129 172 113

Processor/RAM QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB A8,M8/1GB A8,M8/1GB A9,M9/2GB

Operating system Android 6.0 Android 5.0 Android 5.1 Android 6.0 iOS 9 iOS 9 iOS 9.3

Storage/Expandable 32GB/No 16GB/128GB 32GB/128GB 64GB 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No

Rear/Front Camera 16MP/4MP 13MP/8MP 13MP/8MP 12MP and 8MP/16 MP 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP

Battery (mAh) 3,000 2,450 3,000 3,160 1,810 2,915 1,614

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No No No

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/No Yes/No

Launch April, 2016 June, 2015 April, 2016 42,736 September,2014 September,2014 March, 2016

Price Rs. 24,999 21,400 23,980 27,980 27,990/45,990 48,500/57,000 30,990/44,000 www.mymobileindia.com AUGUST 2017 I 131 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS APPLE ASUS

Model iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus Zenfone Zoom Zenfone 3 Deluxe ZenFone AR NEW

Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080 5.5/1080 x 1920 5.7/1920x1080 5.7/1440x2560

Dimension (mm) 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3 158.9 x 78.8 x 11.95 156.4x74.4x7.5 158.7 x 77.7 x 9

Weight (grams) 143 192 138 188 185 172 170

Processor/RAM A9,M9/2GB A9,M9/2GB A10 Fusion, M10/2GB A10Fusion, M10/3GB IA Z3590/4GB QS 820,821/6GB QS 821/8GB

Operating system iOS 9 iOS 9 iOS 10 iOS 10 Android 5.0 Android 6.0 Android 7.0

Storage/Expandable 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB 128GB/ 128GB 256GB/128GB 64/256GB

Rear/Front Camera 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP 13MP/5MP 23MP/8MP 23MP/8MP

Battery (mAh) 1,715 2,750 1,960 2,900 3,000 3,000 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes Yes

Launch September,2015 September,2015 October,2016 0ctober,2016 January, 2016 September,2016 August, 2017

Price Rs. 43,000/ 58,000/ 67,000 53,000/68,000/ 55,000/65,000/ 72,000/82,000/ 37,999 49,999 49,990 77,000 80,000 92,000

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS BLACKBERRY GOOGLE HUAWEI HTC

Model DTEK 60 Pixel Pixel XL P9 One A9 10

Display (inches/res) 5.5/2560x1440 5/1920x1080 5.5/2560x1440 5.7/1440 x 2560 5.2/1920x1080 5.0/1080 x 1920 5.2/ 2560X1440

Dimension (mm) 153.9x75.4x7 143.8x69.5x8.5 154.7x75.7x8.5 159.3 x 77.8 x 7.3 145x70.9x6.95 145.75 x 70.8 x 7.26 145.9 x 71.9x 9.0

Weight (grams) 165 178 144 143 161

Processor/RAM QS 820/4GB QS 821/4GB QS 821/4GB QS810 /3GB Kirin 955/3GB,4GB QS 617/3GB QS 820/4GB

Operating system Android 6.0 Android 7.1 Android 7.1 Android 6.0 Android 6.0 Android 6.0 android 6.0

Storage/Expandable 32GB/2TB 32GB,128GB/ No 32GB,128GB/ No 32GB,64GB/No 32GB,64GB,/128GB 32GB/2TB 32GB/2TB

Rear/Front Camera 21MP/8MP 12.3MP/8MP 12.3MP/8MP 12.3MP/8MP 12MP,12MP/8MP 13MP/4MP 12MP/5MP

Battery (mAh) 2,610 2,770 3,450 3,450 3,000 2,150 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch November,2016 October,2016 October,2016 October, 2015 August,2016 December, 2015 May,2016

Price Rs. 46,990 57,000/66,000 67,000/76,000 34,999/ 39,999 39,999 31,990 52,460

132 I AUGUST 2017 MYMOBILE MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS HTC LEECO LG MOTOROLA

Model HTC U Play/Ultra HTC U11 Le Max G4 Dual SIM G5 V20 Moto X Force 5.2/1080X1920/5.7 Display (inches/res) /2560X1440 5.5/2560X1440 6.33/2560 x 1440 5.5/1440 x 2560 5.3/ 2560x1440 5.7/2560x1440 5.4/1440 x 2560 Dimension (mm) 162.41X79.79X7.99 153.9 x 75.9 x 7.9 83.5x167.1x8.95 148.9 x 76.1 x 8.9 149.4x73.9x7.3 159.5x77.9x7.6 149.8 x 78 x 9.2

Weight (grams) 145/175 169 204 155 159 174 169

Processor/RAM MediaTek/QS821 QS 835 QS 810 /4GB QS 808 /3GB QS 820/4GB QS 820/4GB QS 810 /3GB

Operating system Android 6/Android 7 Android 7.0 Android 6.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1.1 32GB/256GB/64G Storage/Expandable B/2TB 64GB/128GB 64GB,128GB/No 32GB/2TB 32GB/100GB 64GB/2TB 32GB,64GB/2TB Rear/Front Camera 16MP/16MP/16MP 16MO/12MP 21MP/4UP 16MP/8MP 16MP/8MP 16MP,8MP/5MP 21MP/5MP /12MP Battery (mAh) 2500/3000 3,000 3,400 3,000 2,800 3,200 3,760

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/No Yes/No Yes/Yes

Launch February, 2017 July, 2017 January, 2016 May, 2015 April,2016 December,2016 November, 2015

Price Rs. 39,990/59,990 51,990 32,999/ 36,999 34,800 52,990 54,999 34,999/ 37,999

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE MODELS

PARAMETERS MOTOROLA ONEPLUS SAMSUNG

Model Moto Z 3T Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro Galaxy Note 5 Galaxy S7

Display (inches/res) 5.5/2560x1440 5.5/1920x1080 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6.0/1920x1080 5.7/1440 x 2560 5.1/2560 X 1440

Dimension (mm) 153.3x75.3x5.19 152.7x74.5x7.35 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9 153.2 x 76.1 x 7.6 69.6x142.4x7.9

Weight (grams) 136 158 138 132 210 171 152

Processor/RAM QS 820/4GB QS 821/6GB Octa core /3GB Octa core /3GB octa-core/4GB Quad core /4GB Exynos 8890/4GB

Operating system Android 6.0 Android 6.0 Android 5.0.2 Android 5.0.2 Android 6.0 Android 5.1.1 Android 6.0

Storage/Expandable 64GB/2TB 128GB 32GB,/No 32GB/No 32GB/256GB 32GB/No 32GB/200GB

Rear/Front Camera 13MP/5MP 16MP/16MP 16MP/5MP 16MP/5MP 16MP/8MP 16MP/5MP 12MP/5MP

Battery (mAh) 2,600 3,400 2,550 2,600 5,000 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No No No Yes No Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/-

Launch October,2016 December.2016 March, 2015 April, 2015 September,2016 August, 2015 March, 2016

Price Rs. 39,999 34,999 33,900 34,900 32,490 40,900/43,900 43,400 www.mymobileindia.com AUGUST 2017 I 133 MYGUIDE

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE TABLETS MODELS

PARAMETERS SAMSUNG SONY APPLE

Model Galaxy S7 Edge Galaxy S8/Plus Xperia Z5 Dual Xperia X Xperia Z5 Premium Xperia XZ iPad Mini 2

Display (inches/res) 5.5/2560 X 1440 5.8/6.2/2960X1440 5.2/1080 x 1920 5.0/1920x1080 5.5/ 2160 x 3840 5.2/1920x1080 7.9/1536 x 2048 148.9 x 68.1 x 8.0/ Dimension (mm) 72.6 x 150.9 x 7.7 159.5 x 73.4 x 8.1 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 146x72x8.1 200 x 134.7 x 7.5 Weight (grams) 157 155/173 156.5g 152 181 161 331

Processor/RAM Exynos 8890/4GB Exynos 8896 QS 810/3GB QS 650/ 3GB QS 810/3GB QS 820/3GB A7,M7/1GB

Operating system Android 6.0 Android 7.0 Android 5.1 Android 6.0 Android 6.0 Android 6.0 iOS 8

Storage/Expandable 32GB/200GB 64/256GB 32GB/200GB 64GB/ 200GB 32GB/200GB 64GB/256GB 16,32GB/No

Rear/Front Camera 12MP/5MP 12MP/8MP 23MP/5MP 23MP/13MP 23MP/5MP 23MP/13MP 5MP/1.2MP

Battery (mAh) 3,600 3000/3500 2,900 2,620 3,430 2,900 23.8w

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No

Dual SIM Yes No Yes Yes Yes Yes No

Music Player/FM Yes/- Yes Yes/- Yes/- Yes/Yes Yes/Yes Yes/No

Launch March, 2016 April, 2017 November, 2015 July, 2016 November, 2015 October,2016 November, 2015

Price Rs. 50,900 57,900/64,900 37,000 38,990 47,990 49,990 17,949 onwards

TABLETS TABLETS TABLETS MODELS

PARAMETERS APPLE ASUS MICROMAX SAMSUNG iPad Pro 9.7-inch iPad Pro 12.9-inch Model iPad Mini 4 iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular ZenPad 8 LapTab Galaxy Tab S3 9.7 NEW Display (inches/res) 7.9/1536 x 2048 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 10.1/1280X800 9.7/ 1536 x 2048

Dimension (mm) 203.2 x 134.8 x 6.1 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 259.2 x 175.4 x 9.2 237.3 x 169 x 6

Weight (grams) 298.8/304 437 1 713/ 723 350 1.1kg 429

Processor/RAM A8,M8/2GB A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Intel 4 Gen/2GB QS 820/3GB

Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 Android 5.0 Windows 10 Android 7.0

Storage/Expandable 16GB,64GB,128GB/No 16GB, 64GB/No 32GB,128GB,256GB/No 32GB/No 16GB/- 32GB/64GB 32GB/256GB

Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 2MP/2MP 13MP/5MP

Battery (mAh) 19.1W 27.3W 27.9 W 38.5W 4,000 7,700 6,000

2G/3G/4G Yes/Yes/Yes - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch Spetember, 2015 October, 2014 March, 2016 November, 2015 July, 2015 2,015 June, 2017 65,900 nwards/ Price Rs. 28,500 38,000 49,900 Onwards/ 12,496 10,999 47,990 61,900 onwards 85,900 onwards

134 I AUGUST 2017 MYMOBILE 

  



 

      Special feature Smartwatch

Trendz The Luxury Infusion Top luxury brands are unleashing a slew of wristbands which combine new age digital functionalities of smartwatches with the elegance of haute couture By Vanshika Malhotra

he basic of the basic idea of owning a watch for the simplest reason was always – yes - to check on the time. But then arrived smartwatches only then one realized as to how much more one could do with our coveted wristbands than simply looking on time or flashing that coveted logo! But then, did one really that smart could also be luxurious! But then could seventh avenue moghuls be sitting quietly? So here it is – the luxury smartwatches which fuse the functionality of digital Twristbands with the aroma of haute couture.

Louis Vuitton Tambour Horizon dding onto the list of luxury smartwatches is the new member Aby the brand we all adore- Louis Vuitton’s Tambour Horizon. The smartwatch with Android Wear 2.0 costs USD 2,450 (approx INR 1,58,000), and comes in three variants- stainless steel, brushed steel, and black. The smartwatch comes with AMOLED display, Qualcomm Snapdragon 2100, 512GB RAM and 4GB ROM. It comes with two apps, namely, the Vuitton’s City Guide which acts like a guide for the users and the Flight app to keep the users updated with flight details.n

Bvlgari Diagono Magnesium

vlgari’s very first smartwatch is the Diagono Magnesium which Bapart from containing all the beauty and class, comes with NFC chip to make it smart. This can be used to make payments and store various documents. The smartwatch can also be linked to the user’s smartphone or tablet via the Bulgari Vault app. Price USD 4600 or INR 3,00,000.n

136 | august 2017 MYMOBILE Specialfeature

Kairos he Greek word meaning the right time might have proved to be apt Tfor the company while getting onto the smartwatch bandwagon. Kairos has two sought of smartwatches- the Dot Matrix and the Icon Toled. Both

the models (costing USD 1,199 or INR Trendz 78,355) allow for notifications, push alerts, track the user’s fitness, can be use as a remote control and support multiple languages. They are backed by a 160mAh battery, are 3ATM water proof, powered by ARM Cortex M4 processor and support Bluetooth connectivity. The Dot Matrix and the Icon Toled are available in three different designs each. n Montblanc Summit he smartwatch is more of a lap of luxury than the technical aspects of it. It comes with a 1.39-inch display, powered Tby Qualcomm Snapdragon Wear 2100 chipset, 512MB of RAM, 4GB of inbuilt storage, and a battery capacity of 3,00mAh. The device comes equipped with barometer, heart-rate sensor, ambient light sensor, Bluetooth and Wi-Fi for connectivity. And, the company collaborated with Google, for the watch to run Android 2.0. This one’s a more beauty focused one, combining the luxury materials in its making such as stainless steel and titanium, surrounded by a curved sapphire crystal display. Scoring well in the looks department, the device, however, lacks the water and dust resistant, as well as the GPS and NFC connectivity. Price USD 890 or INR 58,000. n

Tag Heuer Connected Modular 45 he luxury brand recently unveiled another version of the connected smartwatch, this time with the Tmodularity element to it. The smartwatch is much like the previous model in terms of design, however, comes with is a grade 5. The Connected Modular 45 is 45m in diameter, is 13.75mm thick, and weighs 52 grams. The modularity feature comes in the shape of lugs in the watch, which can be changed. Additionally, the Android Wear unit can be switched with the mechanical watch unit, thus, making the watch module interchangeable. Price USD 1820 or INR 1,20,000. n [email protected]

www.mymobileindia.com august 2017 | 137 add-ons

AKS, an Austrian company, has tied up LAKS’ Watch2Pay Lwith Delhi Metro Rail Corporation to offer Smartwatch commuters the option of using smartwatches with a rechargeable Delhi Metro ticket in SIM card size as a smart card at the automatic fare collection systems Gadget Corner Gadget A good looking watch at all its stations. For marketing of Watch2Pay in which also serves as a Delhi, LAKS has tied up with Cedar Telelinks as their India partners which in turn has collaborated convenient and innovative with India’s leading e-commerce firm Paytm Mall for the sale of Watch2Pay smartwatches in India. contactless payment device These watches, called Watch2Pay, will be available exclusively on Paytm Mall. The new facility is expected to provide commuters a more convenient and faster access to the Delhi Metro network. The commuter will simply have to touch the watch to the screens of the AFC [Automatic Fare Collection] gates at the metro stations to get access. The watch will carry a SIM card inside it, which can be removed and reinserted whenever the user wants. The SIM-equipped watch can be recharged like the usual metro smart card over the counter or through recharge card terminals. “We are excited to bring this convenient and innovative contactless payment solutions to India. With India on the verge of entering a cashless revolution and the Indian consumer preferring to climb the digital ladder, we are pleased to be a part of this journey along with Paytm to enable our customers enjoy a cashless, convenient, hassle free Metro ride,” said Mr Vishal Chhabra, Director, Cedar Telelinks. According to Lucas Alexander Karl Scheybal, Designer and CEO of LAKS, the Watch2Pay collection, currently consisting of 14 different watches and a stylish key fob, and will offer fashionable, styling- conscious people the opportunity to combine elegance and convenience. n Price: INR 2,999

138 | august 2017 MYMOBILE add-ons

Logitech MX Master 2S & MX Anywhere 2S Next generation mice with excellent multi-computer functionality

ogitech’s next-generation flagship mice are designed and wrist in a comfortable and natural position, while the Lfor those who need advanced multi-device connectivity Logitech MX Anywhere 2S provides comfort and control and precise sensor accuracy in a stunning design. Both anywhere you need – at home, at work or on the go. n mice are compatible with Logitech Flow, a groundbreaking new software that allows one to seamlessly control up to three computers with one mouse. “With Flow and a new MX mouse, users can enhance their productivity — for instance, copying and pasting files from one computer to another — helping them become more precise and focused in the multi-computer world, ” says Ashok Jangra, Cluster Category Head - India & South Corner Gadget West Asia, Logitech. The latest mice are part of the Logitech MX lineage. The next-gen MX mice pack even more functionality, including compatibility with Logitech Flow. The mice feature an improved DarkfieldTMHigh Precision tracking, which boosts the mice cursor speed, accuracy and increases the resolution to 4,000 DPI so you can have the most versatile mouse at all times, no matter what screen you are using. The mice also track on any surface – even glass – so you get flawless control and have an improved battery life, with a rechargeable battery that lasts for up to 70 days on a full charge, depending on usage. And when you do need to recharge, it’s fast and easy. The Logitech MX Master 2S has a speed adaptive scroll wheel that auto-shifts from click-to-click to hyper-fast scroll, so you can scroll through long documents or Web pages with ease. Plus, you get side-to-side scrolling with a thumb wheel, and can customize additional functions with Logitech Options. The Logitech MX Anywhere 2S has Price: a precision wheel, which lets you switch between click-to- Logitech MX Master 2S for INR 7,995/ click to hyper-fast scrolling. Both mice are crafted to fit Logitech MX Anywhere 2S for INR 5,995 your hand. The Logitech MX Master 2S supports your hand

august 2017 | 139 140 | august 2017 Gadget Corner add- ons P and classic mix of blue and black. to move around and is available in a vibrant you as it frees movement restrict not does Jukebox Pebble range, mobile Bluetooth 10meters upto With hours. five for the-go minutes ensuring uninterrupted music on- batteries, which gets pumped up in mere rechargeablesports It playlists. endless store to card memory external an with sound withaheavybassandisequipped stops. nevermusic the that so device any with T without calls make disconnecting theBluetoothconnection. or receive to you allows which microphone, inbuilt an with comes and enabled Bluetooth is JukeBox Pebble portable. extremely and light pretty it weighs makes which 145g just speaker ultra-sleek the design, feature set. performance, visualappealandpowerful with packed are that products through market Indian the to perspective fresh a bringing whilst plans, growth aggressive T it rucksack. on or their fasten pocket their who can flaunt it on their palm, shove it in for music lovers exclusively been designed has Jukebox on-the-go. palm in the music powerful speakerthatallowsonetocarry has now launched ‘JukeBox’, a lightweight with a punch a with Bluetooth speaker A slim & portable Pebble Jukebox Pebble he in-box in-box he he launch is in line with the company’s company’s the with line in is launch he Boasting an absolutely new acousticnew absolutely an Boasting branded mobile accessories in India, India, in accessories mobile branded and powerbanks in pioneer a ebble, The 3W speaker produces powerful AU X cables let you to connect connect to you let cables X INR 1,199 INR Price: MY n MOBILE

add-ons

Beyerdynamic DT 770 Pro This studio pro can be used for mobile mixing

or experienced sound professionals, the Beyer- comfort, thanks to the smooth softskin ear cushions, Fdynamic DT 770 Pro is an old friend used in countless the new DT 770 Pros now allow you to take your favorite studios throughout the world. Beyerdynamic, the audio studio sound with you, wherever you are in the world. specialist from Heilbronn in Germany, has launched a Proven and reliable: As most audio professionals know, special edition of the DT 770 Pro with an impedance DT 770 Pro headphones are virtually indestructible. Even of 32 ohms for optimal use with smartphones, mobile if you are unfortunate enough to experience a breakage, players and notebooks. nearly every part can be replaced individually, thanks The roots of the legendary beyerdynamic DT to intelligent design and implementation. The new DT 770/880/990 line go back to 1981. Their outstanding 770 Pro maintains this clever design ethos by offering sound and durable design laid the foundation for these a shorter connection cable (1.6 m) to keep things headphones’ unprecedented studio and stage career. convenient when using it with portable devices. n

The 32-ohm version of the DT 770 Pro is the latest Corner Gadget addition to the series and has been optimized for use Specifications: with portable devices. • Transducer type Dynamic The new technologies of the mobile computing • Operating principle Closed revolution – tablet computers, smartphones, etc enable • Nominal frequency response 5 - 35,000 Hz creative professionals to turn their inspirations into • Nominal impedance 32 Ω results, anytime and anywhere, without having to get to • Nominal SPL 96 dB SPL the studio first.T he output of mobile devices is usually • Nominal T.H.D. < 0.2% too weak to handle standard studio impedances of 80 • Power handling capacity 100 mW to 250 ohms. The result is a strained sound that isn’t • Sound coupling to ear Circumaural loud enough because high impedances are too much • Ambient noise isolation approx. 20 dB(A) for the mini-amplifiers.T he new 32-ohm version of the • Nominal headband pressure approx. 3.5 N DT 770 Pro is the solution for all artists who don’t want • Weight (without cable) 270 g to go without their favorite equipment for checking and • Length and type of cable 1.6 m straight cable mixing audio while on-the-go. This is because the new model offers exactly the same sound quality as its studio- optimized counterparts and maintains large volume reserves even when working with weaker output levels. Combining a balanced sound with long-term wearing

Features: Price: • 32-ohm system especially for mobile use: higher output power at lower input levels INR 14,500 • Closed, diffuse-field equalized studio headphones • Softskin (artificial leather) ear cushions for easy cleaning and better • suppression of ambient noise • Single-sided 1.6 m connection cable • Innovative bass reflex system • Sturdy, comfortably padded headband design with adjustable spring steel construction • Sturdy, easy-to-maintain design with parts that can easily be replaced

august 2017 | 141 add-ons Gadget Corner Gadget

Sennheiser CX 7.00BT Headphones A brilliant wireless earphone for everyday listening

or a fast-moving, always-on generation, German audio voice prompts to notify the user of incoming calls. Fbrand Sennheiser is expanding its in-ear wireless Designed for comfortable all-day listening: The new ear- headphone range with the launch of the new CX 7.00BT. canal headphones are supremely comfortable even for long The new model offers a minimalist lightweight neckband periods of use. They feature an ergonomic around-the-neck design, excellent bass-driven sound and leading-edge design and come with a choice of four sizes of ear adapters to wireless technology in an affordable pair of headphones. ensure great fit. In addition to providing enhanced comfort, With a clear, detailed sound and enhanced bass a good fit in the ear canal offers excellent attenuation of response, the CX 7.00BT’s performance is assured by ambient noise for an enjoyable listening experience even leading-edge wireless technologies, including Bluetooth in busier environments. 4.1 and Qualcomm apt-X for true wireless Hi-Fi sound. Everyday use of the CX 7.00BT is facilitated by its ten- NFC one-touch pairing makes it simple to immediately hour battery life. The battery can be fully recharged via connect to smart devices, while the headphone’s multi- USB in only 1.5 hours. The CX 7.00BT also supports USB connection capability enables simultaneous pairing with audio via its supplied cable for times when wired used is up to two devices such as a smartphone and a computer. preferred. n It’s just as easy to use as a headset for phone calls thanks to an integrated microphone, 3-way calling and helpful Price: INR 11,990

142 | august 2017 MYMOBILE add-ons

Logitech G413 Keyboard A high performance gaming keyboard with advanced features

ogitech has introduced Logitech G413 mechanical Lgaming keyboard which is engineered for precision and performance. The keyboard delivers unrivaled performance in a thoughtfully balanced, modern design. The Logitech aluminum-magnesium alloy top case serves as the G413 features Logitech’s exclusive Romer-G mechanical keyboard’s backbone. The result is a minimal design switches, offering 25 percent faster actuation than balanced with a full set of features. With a focus on high- standard mechanical keys, as well as a brushed anodized end finish and performance, the LogitechG 413 is crafted aircraft-grade aluminum top case, USB passthrough port from the highest-grade materials. and precision key backlighting at an affordable price. The USB Passthrough and Full Function Keys: An integrated, Gadget Corner Gadget Logitech G413 comes with elemental red backlighting. dedicated USB passthrough provides full power and data Romer-G Key Switches and Precision Key Lighting: speed within easy reach for any USB device. Media control Logitech’s exclusive Romer-G mechanical switches are is also built into the Logitech G413 keyboard so you can Sennheiser purpose-built for pro-grade performance, responsiveness use the FN key to control volume, play and pause, mute, and durability. With a short-throw actuation point of 1.5 game mode, lighting, etc. The FN toggle feature in Logitech CX 7.00BT mm, Romer-G switches register key presses up to 25 Gaming Software (LGS) configures keys to perform media Headphones percent faster than standard mechanical switches, so you commands by default. n can get your shots off faster than your opponent. Romer-G Price: INR 7,495 A brilliant switches are also purpose-designed for precise and clean lighting through the keycaps, so they are always visible wireless but never distracting. earphone for Aircraft-Grade Aluminum Alloy: A brushed 5052 everyday listening

or a fast-moving, always-on generation, German audio voice prompts to notify the user of incoming calls. Fbrand Sennheiser is expanding its in-ear wireless Designed for comfortable all-day listening: The new ear- headphone range with the launch of the new CX 7.00BT. canal headphones are supremely comfortable even for long The new model offers a minimalist lightweight neckband periods of use. They feature an ergonomic around-the-neck design, excellent bass-driven sound and leading-edge design and come with a choice of four sizes of ear adapters to wireless technology in an affordable pair of headphones. ensure great fit. In addition to providing enhanced comfort, With a clear, detailed sound and enhanced bass a good fit in the ear canal offers excellent attenuation of response, the CX 7.00BT’s performance is assured by ambient noise for an enjoyable listening experience even leading-edge wireless technologies, including Bluetooth in busier environments. 4.1 and Qualcomm apt-X for true wireless Hi-Fi sound. Everyday use of the CX 7.00BT is facilitated by its ten- NFC one-touch pairing makes it simple to immediately hour battery life. The battery can be fully recharged via connect to smart devices, while the headphone’s multi- USB in only 1.5 hours. The CX 7.00BT also supports USB connection capability enables simultaneous pairing with audio via its supplied cable for times when wired used is up to two devices such as a smartphone and a computer. preferred. n It’s just as easy to use as a headset for phone calls thanks to an integrated microphone, 3-way calling and helpful

www.mymobileindia.com august 2017 | 143 144 | august 2017 Gadget Corner add- L Next gen laptops with cool advanced features advanced cool with laptops gen Next Lenovo’sLaptops of Range New premium notebooks that are currently available. Features such as • • • • • Highlights oftheNewRange Cortana of assistance personal Home’s 10 Fingerprint reader and Windows Maximum security and assistance: extended battery life revolutionary USB port with support from the faster data transfers with with connectivity speed Productivity: High with tone-on-tone colours lighter notebooks in metallic finish Stylish form factors: Harman speakers and integrated Dolby Dolby integrated IP Immersive experience: Full HD NVIDIA advanced and processors Core Intel With 7th High 7th performance: With enovo, the global PC and and PC global the enovo, new range is smart, sleek while offering powerful computing targeted primarily at today’s millennials. millennials. today’s at primarily targeted computing powerful offering while sleek smart, is range new S display and narrow bezels, bezels, narrow and display A ons tmos technology, JBL and and JBL technology, tmos graphics AC 2*2 Wifi connectivity, Thunderbolt 3.0 and A A udio Premium Premium udio C 2*2 Wifi, Wifi, C 2*2 25% thinner T T ablet major, has unveiled its latest collection of next generation laptops. laptops. generation next of collection latest its unveiled has major, ablet ype-C G en en

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T ype C convertibles withstyleandperformance convertibles Yoga 720 andYoga 520: Premium hybrid storage. Yoga line-up with up to 128G PCIe theYogato Lenovo addition The stylish another is 520 Yoga 720 is a perfect companion for a dynamic lifestyle. design and weighing only 1.25kgs at 0.75” (19 mm), the aluminum and finish sleek a With responsiveness. fast lightning- and productivity high seek who multi-taskers for convenience and performance style, packs 720 Yoga notes or share on-the-go. the Windows Inking feature to either sketch portraits, write with creative get now can Consumers sensitivity. pressure withpin-point accuracy, palm-rejection technology and A JBL Harman SpeakersintheYoga 520.TheoptionalLenovo with experience audio Speakers and Dolby immersive an with come FHD and screen reader. graphics, a fingerprint USB ports and immersive audio are yet to be seen even on ctive Pen provides a natural, intuitive pen experience experience pen intuitive natural, a provides Pen ctive With up to 7th Both convertibles Gen Intel Core i7 processor, the Lenovo Audio Premium in the Yoga 720 and come

with cutting-edge SSD + 1TB T SATA HDD he devices he devices NVIDIA T he he MY

MOBILE design. design. best-in-classand performance premium – worlds all of best the Atmos and with a starting weight of just 1.12kgs, the device offers up to 8 hours keyboard, of backlit video a playback With battery life, performance. JBL heavy-duty with portability it alreadyis.Itisidealforthosewhoarelookingfeather-light up to customers with top-of-the-line processing and advanced graphics multimedia entertainment devices multimedia entertainment Ideapad 520and320:Absolute Ultra-thin andlightpowerhouses Ideapad 720s,520s,320s: millennials and offer a chic versatility to suit their style. designed to keep up with entertainment and productivity needs of A sound of the Ideapad 320, featuring Harman distortion at any volume. optimized speakers that deliver crystal-clear audio with minimal fast responsiveness and and reliable battery life. responsiveness fast lightning- guarantee laptops both Preloaded Home, look. 10 stylish Windows a it with give that surfaces metal and edges udio. udio. T The Ideapad720Shasanglededgestolookeventhinnerthan to he he Ideapad 520 and 320 offer the latest multimedia capabilities NVIDIA T T he device also features a redesigned chassis with angled angled with chassis redesigned a features also device he his range also has the Ideapad 520 Ideapad the has also range his GeForce n 940MX. The Ideapad 520 offers a boost from the The Ideapad 320 S Speakers with Dolby Speakers with Dolby and 320 and has Dolby S that are are that Audio- • • • • • • • : Ideapad 320 : Ideapad 520 : Ideapad 320S : Ideapad 520S : : Ideapad 720S : Yoga 520 Yoga 720 Prices andAvailability *Prices do not include add- INR INR INR INR INR INR INR GST or shipping or options. 17,800/- 42,400/- 34,750/- 47,450/- 74,850/- 39,600/- 74,500/- ons august 2017 |

145 Gadget Corner add-ons

Lenovo MP1060 Powerbank Never run out of charge with this stylish new 10,000 mAh lithium-polymer powerbank

light and loaded with polymer battery which acts as the best companion for your device. With the Lenovo MP1060 you do not need to worry about carrying your charger wherever you go. The power bank comes with a Lithium-Polymer battery which has Gadget Corner Gadget re you an extensive phone user who can never live an undoubtedly higher power density compared to other Awithout their mobile charger? Do you worry about battery types. It enables the MP1060 to not only retain losing charge for your device every time you step out? charge longer but also makes it light and portable. The Then the Lenovo MP1060 power bank with 10,000 mAh 200g lightweight and compact power bank is designed Lithium-Polymer battery is the perfect answer to all your especially for people who are always on the go. n problems. The stylish new power bank has a redefined 3D nano grade metal carved texture and is super portable, Price: INR 1,299

Quantum 10400mah Powerbank Heavy duty performance with Intelligent charging solutions

HMPL, the reputed manufacturer of consumer temperature resistance to operate on safer and longer Qelectronics & high-quality IT peripherals, has operational hours. This powerbank comes with one year launched ‘10,400mAh Powerbank’ that supports up to warranty and is available in colorful rim shades of Red, 85% conversion rate for optimized charging of gadgets. Blue, Pink and more n Price: INR 1,499 The portable Powerbank comes in various funky summer colors and is lightweight and compact to carry. It is laced [email protected] with LED indictor to tell the battery status. The Powerbank comes with two USB ports for simultaneous charging, has powerful output of 5V/2A. The powerbank charges IOS smartphones up to 2.5 times, supporting fast charging. With conversion rate of upto 95% the powerbank guarantees optimized charging with minimum loss of power. It also comes with RISC Micro Processor that controls and auto adjusts the charging voltage to suit most gadgets. The Power Banks sports multiple chipset security that ensures resistance from short circuit, high resistance on excess current and also

146 | august 2017

Exclusive Vantage T Durable Industry DurableIndustry The Benefits GST Consumer for ACs, refrigerators, etc. sales ofconsumerdurableslikeTVs, attract more buyers that will boost the taxation fortheendconsumerandwill impacted sectors.Thiswillsimplifythe this industry will be one of the most positively multiple taxation. With a revised cost structure, new GSTregimeasiteliminatestheproblemof at various points of the journeyvarioustheof pointsatof taxes and scores of additional taxation will benefit from its implementation. nation with its digitalized approach, thusevery sectorending of yearsthe economyof complication subsumed, been have levies tax state and central indirect 17 and tax cascade. Thronging of ‘Onethe Nation, One Tax’. Under this singular tax, as many as these ambiguities. The new taxation regime also fuels the promise requirements. The new GST regime will rid the taxation system of In a bid to ease the muddled up The consumer durable industry majorly stands by the goodsfrom production tothe directand indirect taxes and perplexing compliance complexitiesin the method of payment, amyriad of withengageddeeply structurewas previoustax he in close proximity of their different markets. Most consumer, one of the the of one consumer, of the times,thesewarehousestheof forced wereto no longer be required to have depots/warehouses no longerberequiredtohavedepots/warehouses hindrances involved involved hindrances CST has been subsumed in GST, companies will the delay due to queuing of vehicles. Since and contributed to the added expense and was in inter-state inter-state in was crossing a state border, a CST tax was levied goods of transportation In the past, in the event of a vehicle which will be now be resolved.

Point operate below their capacity thus thus capacity their below operate increasing their operating their increasing costs. With the absencecosts.Withthe of these warehouses, warehouses, these of warehouses were forced to operate below their it is estimated to see capacity thusincreasingcapacity theiroperating costs. almost a 10-15 % dip estimated to seealmosta10-15 %dipincost With theabsence of thesewarehouses, itis different markets. Mostof thetimes, these in cost for logistics, for logistics, thebenefitof whichwillbe By Saurabh Kabra warehouses incloseproximity of their subsumed inGST, companies willno longer berequired to have depots/ reflected onto thecosts of consumer durables” “Since CST hasbeen with the best taxation regimes in the world. outweigh all the temporary inconveniences and bringtax usregime. on par Nonetheless, in the long provisions run,for a couple of benefitsquarters to help it comply with the of new GST will far practice. Hence the Government should consideron a relaxingmanual penalbasis. The shift infrastructure.to a digital The workplace method scenarioof lack a to requiresduegovernment the in and industry India the for both mainlytime operatesand to the wide variance in prices for the same product across the of the price. A law promising a common market will mean an end of governance. This fragmentation accounts for about 20-30% investments better and also enhance their business. notice a relative slash. This will help companies channelize their sale of goods and several other levies, costs for manufacturers will durables. Thus, as GST replacesthe benefitthe ofcentral which willsales be reflectedtax ononto inter-statethe costs of consumer its niche. its make consumer satisfaction as the key differentiator for carving out out carving for differentiator key the as satisfaction consumer make company entered Indian Markets in the Year 2016 and aspires to to aspires and 2016 Year the in Markets Indian entered company a Europe based consumer electronics & appliances company. The The company. appliances & electronics consumer based Europe a The author is Director, Business Operations India, Truvison which is is which Truvison India, Operations Business Director, is author The Implementing GST fully will be a challenge in the beginning Each state is bound by its own set of taxation policies and rules

country. The consumer durables sector happens

to get that benefit. to be an inventory-heavy sector. With

excise duty exemption zones continue

the the advent of GST, uniformity in tax have to watch out for is whether

rates will be widespread. This rates willbewidespread.This one thing that companies may will ease the pressure faced nature and usage. However, by this industry. rate, depending on their their on depending rate, taxed at 26-31 per cent are placed under the under placed are goods were previously previously were goods 28% tax slab. Though it mind that a majority of we also need to keep in is the highest tax slab, Consumer durables Consumer n MY MOBILE

RNI REG NO./DELENG/2005/15033 DL (ND) - 11/6100/2015-16-17 (Posting Date 26-27 of every month) Publishing Date- 22-07-17 For The Next Level Capture SC9853

Intel 14 nm Octa Core 16MP CAT 7 LTE eMBMS Process Intel Airmont Dual Camera

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