www.mymobileindia.comwww.mymobileindia.com AUGUST 2017 Rs 100 ® FOR A CONNECTED LIFESTYLE FLEXI PHONES Hype vs Reality FACE TO FACE Amit Boni Vice President, Sales and Marketing, Smartron Tested Sony Xperia XZ Premium, Samsung Galaxy Tab S3, YU Yureka Black, InFocus Turbo 5, Ziox Astra Colors 4G, Tecno i5 Pro, Intex Elyt E7, OnePlus 5, UE Wonderboom Speaker and more... Smartwatch The Luxury Infusion PHONE OF THE MONTH HTC U11 FIRSTCALL he fresh border tension between two neighbours who also happen to be two of the most promising emerging economies in the world; who together EDITORIAL account for more than 36.5 percent of the 7 T Pankaj Mohindroo | Editor-in-Chief billion global population; and who have been showing increased maturity and cooperation by being proactive Shelley Vishwajeet | Editor partners of BRICS, does not augur well either for the Ramesh Kumar Raja | Assistant Editor regional harmony nor for global peace. Haider Ali Khan | Senior Correspondent The one sure way as to how mistrust and geographical contentions can be allayed permanently is by way of Nijhum Rudra | Correspondent enhanced economic cooperation and trade engagements. China and Chinese Vanshika Malhotra | Reporter companies must have been observing with satisfaction and even wonder at the Editorpage way Indians have been generous in receiving their products despite attempts at DESIGN mischief by splinter interest groups. The brightest proof being Indian consumers Ajit Kumar Parashar | Sr. Graphic Designer lapping up Chinese mobile handsets! Today, volume wise Chinese handset OEMs account for more than 51% of Indian smartphone market. Indian smartphone MARKETING market is worth nearly USD 10 billion and last year over 110 million smartphone units were shipped in India. Thus just in smartphone segment itself, Chinese Puja Mohindroo | Manager - Business vendors could be doing a business of over USD 4 billion annually. By any Sandeep Kumar | Sr. Manager – Marketing standard, this is a big market. In addition, Chinese companies have carved out a big niche in batteries and accessories segment. And we have increasing OPERATIONS presence of Chinese companies in Solar Panels, Rail Infrastructure, Medical K. Rajagopalan | Advisor-Legal, Accounts & Equipments, Chemicals – you name it and Chinese companies are there. Administration The fact is that India’s trade deficit with China today is over USD 46.50 Deepak Kohli | Manager – Accounts billion. In the event of increased bilateral rift, China would be the bigger loser Varun Lama | Sr. Manager – Human Resources in terms of market loss and future opportunity losses, not so much India. B. G. Mathur | Manager- Production Nonetheless, coming back to my original proposition, increased economic and trade engagements which implies more fruitful partnership between citizens CIRCULATION and huge economic benefits for both countries can offset war mongers on both Bhupender Singh Bisht | Manager – Circulation sides. We have plenty of examples in history as to how two bitter rivals became friendly nations as priorities and thinking changed. France and Germany are ADVISORY BOARD just one such example. In the case of India and China I am sure good sense Bejon Misra will prevail soon. Rajan Mathews The disruption in Indian telecom space continues unabated with Mr Mukesh S.D. Saxena Ambani announcing extremely lucrative plans around Jio handsets and tariffs. Subhash Chandra It is a very well crafted package to enable entry level subscribers to step up into Sunil Dutt the digital data revolution. This package will be catalyst also for spreading 4G Sonu Bhasin networks into the deeper hinterland. This transition will be excellent for the Uvaraj Natarajan mobile operators too as administered spectrum is almost entirely exhausted and the spectrum bought in auction is extremely expensive. Therefore 4G which is highly spectrum efficient will replace inefficient 2G. For the mobile handset GET IN TOUCH industry, there will be short term pain but this will act as a long term catalyst Editorial : [email protected] for transition to smartphone. Marketing : [email protected] Circulation : [email protected] Keep Reading! Happy Reading! n Phone : 011—46206161 Fax : 011—41520637 Edited, published, printed and owned by Pankaj Mohindroo, Published from Flat No. 25, First Floor, Shankar Market, Connaught Place, New Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida. The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Pankaj Mohindroo Follow Us: seek specialist advice before acting on information contained in EDITOR-IN-CHIEF Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XII, Issue VII, AUGUST 2017 04 | AUGUST 2017 MYMOBILE CONTENTS 44 56 50 Style Notes 50 Amit Boni – Vice President, MARKET INSIGHT Sales & Marketing, Smartron 52 Indian Wearable Market Set 10 LETTERS India Pvt. Ltd. to Double 12 CELL SPEAK Carlos Nicholas Fernandes – 60 54 The Downhill Journey 14 RUMOR MILL Founder, Blaze Bot Continues for Tablet in India 16 NEWS Tarun Wig – Co-Founder, 63 56 The Slump Continues in Innefu Labs 20 BIG NEWS PC Industry 113 MY GUIDE 96 Teja Gudluru – Founder & CEO, Mobitattva Creative 59 CONSUMER INSIGHT 28 JUST IN Technologies Pvt. Ltd. Mobile apps have become the Get a close look at new mobile most preferred way of getting devices now in the market Where BY INVITATION : telecom services business leaders share their thoughts 44 LEAD STORY 94 The Rise of Artificial INDUSTRY INSIGHT Flexi Phones- Is the hype Intelligence in Recruitment – justified? Gaurav Verma, CTO, 90 Worldwide IT Spending to Aasaanjobs Grow Modestly in 2017 FACE TO FACE: Interviews with 98 Gen Z and the changing 92 The Top IT Vendors business/industry leaders perception about luxury – 43 Sarabjeet Singh Saluja – Ameen Khwaja, Founder & 100 BUSINESS INSIGHT Director, NUU Mobile India CEO, LatestOne.com Despite growing threats, 48 Akshay Dhoot – Head, 104 Breaking into Small Town Indians remain stingy when Technology & Innovation, India’s TV Time – Abhesh it comes to spending on cyber Videocon Verma, COO, nexGTV security 06 | AUGUST 2017 MYMOBILE CONTENTS 88 SNAPSHOT Bluetooth speakers to next The Burntest generation laptops 64 HTC U11 Asus ZenFone AR: A Tango with Daydream! 66 SONY XPERIA XZ PREMIUM 148 VANTAGE POINT 68 SAMSUNG GALAXY TAB S3 102 IN FOCUS The GST Benefits for Consumer Durable Industry – Saurabh 70 YU YUREKA BLACK Inspiring Healthy Lifestyles Kabra, Director, Business 72 INFOCUS TURBO 5 in Kids – The App Way Operations India, Truvison 74 ZIOX ASTRA COLORS 4G 76 TECNO I5 PRO SPECIAL FEATURE 102 78 INTEX ELYT E7 106 Ensure Your Safety with 80 ONEPLUS 5 These Apps What's Inside What's 84 UE WONDERBOOM 136 Smartwatch – The Luxury SPEAKER Infusion 86 BAZAAR BARGAIN 138 ADD ONS Four phones which are smart The latest and the best of buy today gadgets and accessories, from 113 106 Total number of pages = 150 06 | AUGUST 2017 MYMOBILE LETTERS www.mymobileindia.com JULY 2017 Rs 100 TM insight about any latest and their prices is My should follow your footsteps. mobile or technology but Mobile. The kind of —Srivats, Hyderabad www.mymobileindia.com FOR A CONNECTED LIFESTYLE what we get from it, which is collective information Tested ASUS Zenfone Live, iVOOMi Me1 Plus, Meizu M5, BOSE SoundLink Revolve Speaker, Asus ZenBook 3 Inbox very helpful and deep. I am available in My Guide The June issue’s editorial (UX390UA), Ziox Astra Colors 4G, Oppo F3 Plus and more... a regular reader of your section of the magazine is was well elaborated and very Chief Speak Manish Sharma President & CEO, Panasonic India & magazine and I also very helpful, especially for a timely as people had this South Asia recommend it to my friends customer and reader like tendency to keeping away PHONE OF THE MONTH Honor 8 Lite and family. It is a must have me. We get all the brands, from the selfie phones in the for those who want to get their specifications and market but not the case useful and correct price range at the same anymore. The selfie phones information. place. Rather than flipping are the hot favorite now. The My trust and passion of —Ritu Pandey, Lucknow through the entire burn tests, chief speak and reading My Mobile keeps on magazine, one would get the games you did were pretty increasing as the topics My Mobile has been idea about any particular good. It has been my guide which you have been associated with me since I mobile. to all the tech queries and covering these days are was in my college and has —Gulshan Kalra, hence developing my wonderful like the last issue been a part of my growing Chandigarh knowledge as a consumer. I of July (on Nokia) has been up. I am very fond of this want you to include more very informative, well timed unique and informative We, as the regular reader gadgets and mobiles in your and properly researched magazine present in the and subscriber of My Burn Test section. one. All the major mobile country. Since I am a Mobile, love to read the —Pranav Kale, Mumbai players have been included dedicated reader since my gadgets, mobiles and apps My Mobile has been my in this coverage. While the young age, I have been more often in the magazine boredom buster during long Big News and Consumer admired as the one who rather than going to any trips and journeys. We get Insights are wholesome knows everything in my website. The main source of all the information about the informative, the Bazaar friends and neighbors about our tech content comes apps and new features Bargain helps us to know mobile and technology.